Australian Open Brand Guidelines Apparel & Merchandise 2007
Australian Open Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
Australian Open Contents Screenprint High end Stacked Tonal (cmyk) Horizontal Tonal (cmyk) Stacked Tonal Reversal Outline (cmyk) Horizontal Tonal Reversal Outline (cmyk) Stacked Tonal Reversal Box (cmyk) Horizontal Tonal Reversal Box (cmyk)
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Screenprint Simplified Stacked Pantone (4spot) Horizontal Pantone (4spot) Stacked Pantone Reversal Outline (4spot) Horizontal Pantone Reversal Outline (4spot) Stacked Pantone Reversal Box (5spot) Horizontal Pantone Reversal Box (5spot) Stacked Positive Black Solid Horizontal Positive Black Solid Stacked Reversal Outline Black Solid Horizontal Reversal Outline Black Solid Stacked Reversal Box Black Solid Horizontal Reversal Box Black Solid Stacked Positive White Solid Horizontal Positive White Solid
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Embroidery Stacked Positive (4spot) Horizontal Positive (4spot) Stacked Reversal Outline (5spot) Horizontal Reversal Outline (5spot) Stacked Positive Black Solid Horizontal Positive Black Solid Stacked Reversal Outline Black Horizontal Reversal Outline Black Stacked Positive Outline White Solid Horizontal Positive Outline White Solid
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Australian Open Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
Special Stacked Embossing/Engraving Horizontal Embossing/Engraving Stacked Debossing Horizontal Debossing
33 34 35 36
Official Emblem Order of Preference
37
Colour Official Emblem Colours Colour Application Tone-In-Tone Application
38 39 40
Australian Open Stacked Tonal (cmyk)
01
Screenprint high end
Example shown at 80mm
Australian Open Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
The positive Tonal (cmyk) Official Emblem is the preferred method of reproduction and should be used where possible. The Official Emblem should be placed on a white background with as much clear space around it as possible. It may also be applied to very light coloured flat backgrounds. (Refer to Colour Applications)
Large 40mm +
This format has been created for use over two different reproduction ranges and certain elements have changed within the artwork so it is vital that the correct version is used within the size range.
Small 20mm - 35mm small versions have additional 1mm of orange above throwing hand
Australian Open Horizontal Tonal (cmyk) Screenprint high end
Example shown at 125mm
Australian Open Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
02 There is only one version (size) for the Horizontal so please follow minimum size reference.
Minimum Size 60mm small versions have additional 1mm of orange above throwing hand
Australian Open Stacked Tonal Reversal Outline (cmyk)
03
Screenprint high end
Example shown at 80mm
Australian Open Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
The Tonal Reversal Outline (cmyk) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
Large 40mm +
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
Small 20mm - 35mm
Australian Open Horizontal Tonal Reversal Outline (cmyk)
04
Screenprint high end
Example shown at 125mm
Australian Open Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
There is only one version (size) for the Horizontal so please follow minimum size reference.
Minimum Size 60mm
Tennis Australia Stacked Tonal Reversal Box (cmyk)
05
Screenprint high end
The Tonal Reversal Box (cmyk) Official Emblem has been created for use on coloured or variable backgrounds (busy/detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
Example shown at 95mm
Large 43mm +
Small 23mm - 43mm
Australian Open Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type are coloured as in the Positive version.
Australian Open Horizontal Tonal Reversal Box (cmyk)
06
Screenprint high end
Large 75mm + shown at 143mm
Australian Open Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
This format has been created for use over two different reproduction ranges and certain elements have changed within the artwork so it is vital that the correct version is used within the size range.
Small 60mm-70mm
Australian Open Stacked Pantone (4spot)
07
Screenprint simplified
Example shown at 80mm
Australian Open Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
When full colour (Tonal) cannot be used for production, we have created a simplified version of the Official Emblem in Pantone Spot colour (4spot).
Large 40mm +
Please refer to the Colour section of the guidelines for further details.
Small 20mm - 35mm small versions have additional 1mm of orange above throwing hand and larger sun
Australian Open Horizontal Pantone (4spot) Screenprint simplified
Large 75mm + shown at 125mm
Australian Open Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
08 This format has been created for use over two different reproduction ranges and certain elements have changed within the artwork so it is vital that the correct version is used within the size range.
Small 60mm - 70mm small versions have additional 1mm of orange above throwing hand and larger sun
Australian Open Stacked Pantone Reversal Outline (4spot)
09
Screenprint simplified
Example shown at 80mm
Australian Open Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
The Pantone Reversal Outline (4&3spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) and spot colour Official Emblem is compromised.
Large 40mm +
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
Small 20mm - 35mm small versions have additional 1mm of orange above throwing hand and larger sun
Australian Open Horizontal Pantone Reversal Outline (4spot) Screenprint simplified
Large 75mm + shown at 125mm
Australian Open Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
10 This format has been created for use over two different reproduction ranges and certain elements have changed within the artwork so it is vital that the correct version is used within the size range.
Small 60mm - 70mm small versions have additional 1mm of orange above throwing hand and larger sun
Tennis Australia Stacked Pantone Reversal Box (5spot)
11
Screenprint solid
The Pantone Reversal Box (5&4spot) Official Emblem has been created for use on dark coloured or variable backgrounds (busy/detailed), where reproduction and legibility of the Tonal (cmyk) and spot colour official Emblem is compromised.
Example shown at 95mm
Large 46mm +
Small 25mm - 45mm small versions have additional 1mm of orange above throwing hand and larger sun
Australian Open Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type are coloured as in the Positive version.
Australian Open Horizontal Pantone Reversal Box (5spot) Screenprint simplified
Large 75mm + shown at 143mm
Australian Open Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
12 This format has been created for use over two different reproduction ranges and certain elements have changed within the artwork so it is vital that the correct version is used within the size range.
Small 60mm-70mm small versions have additional 1mm of orange above throwing hand and larger sun
Australian Open Stacked Postive Black Solid
13
Screenprint simplified
Example shown at 80mm
Australian Open Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
The Positive Black versions of the Official Emblem should not be used in full colour context.
Large 40mm +
Only when colour is not available or when Black is best suited to the piece of apparel / merchandise should it be used.
Small 20mm - 35mm small versions have additional 1mm of black above throwing hand
Australian Open Horizontal Postive Black Solid Screenprint simplified
Large 75mm + shown at 125mm
Australian Open Visual Identity Brand Guidelines & Branding Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
14 This format has been created for use over two different reproduction ranges and certain elements have changed within the artwork so it is vital that the correct version is used within the size range.
Small 60mm-70mm small versions have additional 1mm of black above throwing hand
Australian Open Stacked Reversal Outline Black Solid
15
Screenprint simplified
Example shown at 80mm
Australian Open Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Large 40mm +
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
Small 20mm - 35mm small versions have additional 1mm above throwing hand
Australian Open Horizontal Reversal Outline Black Solid Screenprint simplified
Large 75mm + shown at 125mm
Australian Open Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
16 This format has been created for use over two different reproduction ranges and certain elements have changed within the artwork so it is vital that the correct version is used within the size range.
Small 60mm - 70mm small versions have additional 1mm above throwing hand
Australian Open Stacked Reversal Box Black Solid
17
Screenprint simplified
The Reversal Box Black Solid Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed) this version of the Official Emblem should not be used in full colour context.
Example shown at 95mm
Large 46mm +
Small 25mm - 45mm small versions have additional 1mm of black above throwing hand
Australian Open Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
Australian Open Horizontal Reversal Box Black Solid Screenprint simplified
Large 75mm + shown at 143mm
Australian Open Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
18 This format has been created for use over two different reproduction ranges and certain elements have changed within the artwork so it is vital that the correct version is used within the size range.
Small 60mm-70mm small versions have additional 1mm of black above throwing hand
Australian Open Stacked Positive Outline White Solid
19
Screenprint simplified
Example shown at 80mm
Australian Open Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
This version of the Official Emblem should not be used in full colour context.
Large 40mm +
When white is best suited to the piece of apparel / merchandise this version should be used.
Small 20mm - 35mm small versions have additional 1mm above throwing hand
Australian Open Horizontal Positive Outline White Solid Screenprint simplified
Large 75mm + shown at 125mm
Australian Open Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
20 This format has been created for use over two different reproduction ranges and certain elements have changed within the artwork so it is vital that the correct version is used within the size range.
Small 60mm - 70mm small versions have additional 1mm above throwing hand
Australian Open Stacked Positive (4spot)
21
Embroidery
Minimum size with ByLine 125mm capital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Australian Open Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
A specially modified version of the Official Emblem has been created for embroidery to accomodate the reproduction requirements.
Minimum size without ByLine 60mm all small versions of embrodiery have additional 1mm of orange above throwing hand
Australian Open Stacked Positive (4spot)
22
Embroidery
Alternative use small version of identity without byline and use large version of byline somewhere else on garment/product
Australian Open Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
Embroidery is the only reproduction method where the Official byline and Emblem can be seperated as shown.
Minimum size without ByLine 60mm
Australian Open Horizontal Positive (4spot)
23
Embroidery
Minimum size with ByLine 150mm capital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Australian Open Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
Minimum size without ByLine 100mm
Australian Open Stacked Reversal Outline Embroidery (5spot)
Minimum size with ByLine 125mm capital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Australian Open Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
24 The Reversal Outline Embroidery Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Positive (4spot) Embroidery Official Emblem is compromised.
Minimum size without ByLine 60mm
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
Australian Open Stacked Reversal Outline (5spot)
25
Embroidery
Alternative use small version of identity without byline and use large version of byline somewhere else on garment/product
Australian Open Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
Embroidery is the only reproduction method where the Official byline and Emblem can be seperated as shown.
Minimum size without ByLine 60mm
Australian Open Horizontal Reversal Outline (5spot)
26
Embroidery
Minimum size with ByLine 150mm capital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Australian Open Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
Minimum size without ByLine 100mm
Australian Open Stacked Positive Black Solid Embroidery
Minimum size with ByLine 125mm capital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Australian Open Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
27 The Positive Black versions of the Official Emblem should not be used in full colour context.
Minimum size without ByLine 60mm
Only when colour is not available or when Black is best suited to the piece of apparel / merchandise should it be used.
Australian Open Horizontal Positive Black Solid
28
Embroidery
Minimum size with ByLine 150mm capital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Australian Open Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
Minimum size without ByLine 100mm
Australian Open Stacked Reversal Outline Black Embroidery
Minimum size with ByLine 125mm capital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Australian Open Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
29 The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Minimum size without ByLine 60mm
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
Australian Open Horizontal Reversal Outline Black
30
Embroidery
Minimum size with ByLine 150mm capital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Australian Open Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
Minimum size without ByLine 100mm
Australian Open Stacked Positive Outline White Solid Embroidery
31 This version of the Official Emblem should not be used in full colour context.
Minimum size without ByLine 60mm Minimum size with ByLine 125mm capital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Australian Open Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
When white is best suited to the piece of apparel / merchandise this version should be used.
Australian Open Horizontal Positive Outline White Solid
32
Embroidery
Minimum size with ByLine 150mm capital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Australian Open Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
Minimum size without ByLine 100mm
Australian Open Stacked Special
33
Embossing / Engraving Reproduction material
Visual on product
Australian Open Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
Specially modified versions of the Official Emblem have been created for embossing and engraving.
Large 41mm +
Small 25mm - 40mm
Australian Open Horizontal Special
34
Embossing / Engraving Reproduction material
Visual on product
Australian Open Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
Large 75mm +
Small 60mm-70mm small versions have additional 1mm of black above throwing hand
Australian Open Stacked Special
35
De-bossing Reproduction material
Visual on product
Australian Open Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
Specially modified versions of the Official Emblem have been created for embossing.
Large 41mm +
Small 25mm - 40mm small versions have additional 1mm above throwing hand
Australian Open Horizontal Special
36
De-bossing Reproduction material
Visual on product
Australian Open Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
Large 75mm +
Small 60mm-70mm small versions have additional 1mm above throwing hand
Australian Open Order of Preference It is vital to allow a certain amount of flexibility in Official Emblem usage. Althought there is only one identity, there are a number of different ways of reproducing it: these have been created to allow reproduction across a number of applications and printing constraints. The full colour Tonal option (cmyk) placed on a white background is the preferred option, we however understand this method cannot always be used, so please follow the order of preference indicated. To ensure the Official Emblem is reproduced to best effect and consistently applied, please follow all minimum size guidelines of each version as specified in the guidelines. Please note: All versions of the Official Emblem used on the blue coloured backgrounds can be used on multiple coloured backgrounds, please refer to the corresponding section within the guidelines for further information. We have used the stacked version for this example, same applies to the horizontal versions.
Australian Open Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
37 1st Preference Tonal (cmyk) high end
2nd Preference Pantone (4spot) simplified
3rd Preference Positive Black Solid simplified
4th Preference Reversal Outline White Solid simplified
Australian Open Official Emblem Colours
38
There are four colours which make up the Official Emblem: Process Blue, Black, 021Orange and Pantone Yellow. A fifth colour white is used when printing onto coloured backgrounds. Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
Pantone 021 c25 m0 y100 k0
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
Pantone Yellow c0 m0 y10 k70
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Black c0 m0 y0 k100
Pantone Process Blue c100 m15 y0 k0
Australian Open Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
Australian Open Colour Application All of the different versions of the Official Emblem have been designed to accomodate application onto varied coloured backgrounds, to maxmise the potential for merchandise. This example illustrates when the Official Emblem should be used in full colour where possible and when it needs its Reversal Outline. We have used the simlified version for this example, however the same execution needs to be adhered to on all versions. Please note: we cannot show every colour, the colours and tones we have shown are meant to be an indication of tone, when the white text begins to disappear or become illegible please use alternative versions. Please refer to the Order of Preference when selecting Official Emblem type. We have used smaller versions of the Official Emblem for this visual.
Australian Open Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
39
Australian Open Tone-In-Tone Application Tone -In-Tone is the process of reproduction, on apparel (textiles), where the Official Emblem is embroidered in a shade of the respective background fabric colour.
40
White Solid version used
When the Official Emblem is applied in a lighter tone of the background colour, use the White Solid version of the Official Emblem: for darker appearance, the Black Solid version may be used. Please note: The two alternatives can be used on any colour as long as the correct version is used.
Black Solid version used
Australian Open Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007