Tennis Australia Brand Guidelines Apparel & Merchandise 2007
Tennis Australia Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
Tennis Australia Contents Screenprint High end Tonal (cmyk) Tonal Reversal Outline (cmyk) Pantone (11spot) Pantone Reversal Outline (11spot) Tonal Reversal Box (cmyk) Pantone Reversal Box (12spot)
01 02 03 04 05 06
Screenprint Simplified Pantone (6spot) Pantone Reversal Outline (6spot) Pantone Reversal Box (7spot) Positive Black Solid Reversal Outline Black Solid Reversal Box Black Solid Positive Outline White Solid
07 08 09 10 11 12 13
Embroidery Positive (6spot) Reversal Outline (6spot) Positive Black Reversal Outline Black Solid Positive Outline White Solid
14 16 18 19 20
Special Embossing/Engraving Debossing
21 22
Official Emblem Order of Preference
23
Colour Official Emblem Colours Colour Application Tone-In-Tone Application
24 26 27
Tennis Australia Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
Tennis Australia Tonal (cmyk)
01
Screenprint high end The positive Tonal (cmyk) Official Emblem is the preferred method of reproduction and should be used where possible. The Official Emblem should be placed on a white background with as much clear space around it as possible. It may also be applied to very light coloured flat backgrounds. (Refer to Colour Applications) Large 100mm +
Tennis Australia Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
This format has been created for use over three different reproduction ranges and certain elements have changed within the artwork so it is vital that the correct version is used within the size range.
Medium 41mm - 99mm
Small 25mm - 40mm
Tennis Australia Tonal Reversal Outline (cmyk)
02
Screenprint high end The Tonal Reversal Outline (cmyk) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
Large 100mm +
Tennis Australia Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
Medium 41mm - 99mm
Small 25mm - 40mm
Tennis Australia Pantone (11spot)
03
Screenprint high end When full colour or cmyk cannot be used for production, we have created a version of the Official Emblem in Pantone Spot colour. The High end version uses 11 Pantone colours.
Large 100mm +
Tennis Australia Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
Please refer to the Colour section of the guidelines for further details.
Medium 41mm - 99mm
Small 25mm - 40mm
Tennis Australia Pantone Reversal Outline (11spot)
04
Screenprint high end The Pantone Reversal Outline (11spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
Large 100mm +
Tennis Australia Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
Medium 41mm - 99mm
Small 25mm - 40mm
Tennis Australia Tonal Reversal Box (cmyk)
05
Screenprint high end The Tonal Reversal Box (cmyk) Official Emblem has been created for use on coloured or variable backgrounds (busy/detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version. Medium 50mm - 134mm
Large 135mm +
Tennis Australia Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
Small 30mm - 49mm note box is thinner
Tennis Australia Pantone Reversal Box (12 spot)
06
Screenprint high end The Pantone Reversal Box (12spot) Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version. Medium 50mm - 134mm
Large 135mm +
Tennis Australia Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
Small 30mm - 49mm note box is thinner
Tennis Australia Pantone (6spot)
07
Screenprint simplified When full colour, cmyk or the 11 spot colour versions cannot be used for production, we have created a simplified version of the Official Emblem in Pantone Spot colour (6spot).
Large 100mm +
Tennis Australia Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
Please refer to the Colour section of the guidelines for further details.
Medium 41mm - 99mm
Small 25mm - 40mm
Tennis Australia Pantone Reversal Outline (6spot)
08
Screenprint simplified The Pantone Reversal Outline (6spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) and 12spot colour Official Emblem is compromised.
Large 100mm +
Tennis Australia Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
Medium 41mm - 99mm
Small 25mm - 40mm
Tennis Australia Pantone Reversal Box (7spot)
09
Screenprint simplified The Pantone Reversal Box (7spot) Official Emblem has been created for use on dark coloured or variable backgrounds (busy/detailed),, where reproduction and legibility of the Tonal (cmyk) and 11spot colour official Emblem is compromised.
Large 135mm +
Tennis Australia Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version. Medium 50mm - 134mm
Small 30mm - 49mm note box is thinner
Tennis Australia Postive Black Solid
10
Screenprint simplified The Positive Black versions of the Official Emblem should not be used in full colour context. Only when colour is not available or when Black is best suited to the piece of apparel / merchandise should it be used.
Large 100mm +
Tennis Australia Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
Medium 41mm - 99mm
Small 25mm - 40mm
Tennis Australia Reversal Outline Black Solid
11
Screenprint simplified The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Large 100mm +
Tennis Australia Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
Medium 41mm - 99mm
Small 25mm - 40mm
Tennis Australia Reversal Box Black Solid
12
Screenprint solid The Reversal Box Black Solid Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed) this version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used. Medium 50mm - 134mm
Large 135mm +
Tennis Australia Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
Small 30mm - 49mm note box is thinner
Tennis Australia Positive Outline White Solid
13
Screenprint simplified This version of the Official Emblem should not be used in full colour context.
Large 100mm +
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When white is best suited to the piece of apparel / merchandise this version should be used.
Medium 41mm - 99mm
Small 25mm - 40mm
Tennis Australia Positive (6spot)
14
Embroidery A specially modified version of the Official Emblem has been created for embroidery to accomodate the reproduction requirements.
Minimum size with ByLine 130mm capital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Tennis Australia Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
Minimum size without ByLine 60mm
Tennis Australia Positive (6spot)
15
Embroidery Embroidery is the only reproduction method where the Official byline and Emblem can be seperated as shown.
Alternative use small version of identity without byline and use large version of byline somewhere else on garment/product
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Minimum size without ByLine 60mm
Tennis Australia Reversal Outline (6spot)
16
Embroidery The Reversal Outline Embroidery Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Positive (6spot) Embroidery Official Emblem is compromised.
Minimum size with ByLine 135mm capital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Tennis Australia Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
Minimum size without ByLine 62mm
Tennis Australia Reversal Outline (6colour)
17
Embroidery
Alternative use small version of identity without byline and use large version of byline somewhere else on garment/product
Tennis Australia Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
Minimum size without ByLine 62mm
Tennis Australia Positive Black
18
Embroidery The Positive Black versions of the Official Emblem should not be used in full colour context. Only when colour is not available or when Black is best suited to the piece of apparel / merchandise should it be used.
Minimum size with ByLine 130mm capital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Tennis Australia Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
Minimum size without ByLine 60mm
Tennis Australia Reversal Outline Black Solid
19
Embroidery The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Minimum size with ByLine 135mm capital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Tennis Australia Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
Minimum size without ByLine 62mm
Tennis Australia Positive Outline White Solid
20
Embroidery This version of the Official Emblem should not be used in full colour context.
Minimum size with ByLine 135mm capital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Tennis Australia Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
When white is best suited to the piece of apparel / merchandise this version should be used.
Minimum size without ByLine 62mm
Tennis Australia Special
21
Embossing / Engraving Specially modified versions of the Official Emblem have been created for embossing and engraving.
Reproduction material
Visual on product
Tennis Australia Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
Large 41mm +
Small 25mm - 40mm
Tennis Australia Special
22
De-bossing Specially modified versions of the Official Emblem have been created for debossing.
Reproduction material
Visual on product
Tennis Australia Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
Large 41mm +
Small 25mm - 40mm
Tennis Australia Order of Preference
It is vital to allow a certain amount of flexibility in Official Emblem usage. Althought there is only one identity, there are a number of different ways of reproducing it: these have been created to allow reproduction across a number of applications and printing constraints. The full colour Tonal option (cmyk) placed on a white background is the preferred option, we however understand this method cannot always be used, so please follow the order of preference indicated. To ensure the Official Emblem is reproduced to best effect and consistently applied, please follow all minimum size guidelines of each version as specified in the guidelines. Please note: All versions of the Official Emblem used on the blue coloured backgrounds can be used on multiple coloured backgrounds, please refer to the corresponding section within the guidelines for further information.
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1st Preference Tonal (cmyk) high end
23
2nd Preference Pantone (11-12spot) high end
3rd Preference Pantone (6-7spot) simplified
4th Preference Positive Black Solid simplified
5th Preference Reversal Outline White Solid simplified
Tennis Australia Official Emblem Colours High end
Pantone Process Blue c100 m15 y0 k0
Pantone 219 c0 m95 y10 k0
Pantone 130 c0 m25 y100 k0
There are eleven colours which make up the Official Emblem: Process Blue, Pantone 219, 130, 389, 404, 3975, Violet, 348, 349, 703 and 186. Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem. As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk. When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 389 c25 m0 y100 k0
Pantone 404 c0 m0 y10 k70
Pantone 3975 c25 m25 y100 k0
Pantone Violet c100 m95 y10 k0
Pantone 348 c100 m10 y100 k0
Pantone 349 c100 m30 y100 k 0
Pantone 703 c25 m95 y100 k0
Tennis Australia Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
Pantone 186 c0 m95 y100 k0
24
Tennis Australia Official Emblem Colours
25
Simplified
There are six colours which make up the Official Emblem:
Pantone 130 c0 m25 y100 k0
Pantone 130, 389, Process Blue, Violet, 219 and 404. Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem. As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk. When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 389 c25 m0 y100 k0
Pantone Process Blue c100 m15 y0 k0
Pantone Violet c100 m95 y10 k0
Pantone 219 c0 m95 y10 k 0
Pantone 404 c0 m0 y10 k70
Tennis Australia Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
Tennis Australia Colour Application
All of the different versions of the Official Emblem have been designed to accomodate application onto varied coloured backgrounds, to maximise the potential for merchandise. This example illustrates when the Official Emblem should be used in full colour where possible and when its needs its Reversal Outline. We have used the simlified version for this example, however the same execution needs to be adhered to on all versions. Please note: we cannot show every colour, the colours and tones we have shown are meant to be an indication of tone, when the white text begins to disappear or become illegible please use alternative versions. Please refer to the Order of Preference when selecting Official Emblem type. We have used smaller versions of the Official Emblem for this visual.
Tennis Australia Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
26
Tennis Australia Tone-In-Tone Application
White Solid version used
Tone -In-Tone is the process of reproduction, on apparel (textiles), where the Official Emblem is embroidered in a shade of the respective background fabric colour. When the Official Emblem is applied in a lighter tone of the background colour, use the White Solid version of the Official Emblem: for darker appearance, the Black Solid version may be used. Please note: The two alternatives can be used on any colour as long as the correct version is used.
Tennis Australia Brand Guidelines Apparel & Merchandise ŠHeybury Nominees PTY LTD 2007
Black Solid version used
27