Malwina Stepien Portfolio Service and Product Design Sustainable Design Behaviour Change Human -Centred Design Ethnographic Research
Food on the go Enjoy your break, lunch, less waste
The project started as a research internship for Happen, a London based innovation agency, focusing on eating habits during lunchtime in London and comparing it to other countries. Furthermore I was interested in investigating if packaging influenced our choice of food. During my research I have observed the enormous amount of food packaging waste produced after lunchtime in the central London. As a result I was keen to improve lunchtime habits and reduce foodpackaging waste. The investigation started by looking at the situations that encourage people to eat food-on-thego and the relationship that people have with food in different circumstances e.g. at the office, breakfast, on the way home from school.
Also where is the food eaten, at the desk or park? Is packaging waste a concern when selecting food-on-the-go? My final project is targeting office workers and suggesting inspiring changes to their lunchtime eating habits and also designing a solution to reduce waste. Balance speed and convenience with health and freshness. Linking up with People’s Supermarket, who expressed an interest in my project, the focus of the service was to help their customers to be even more responsible in their shopping habits. The service concept is to introduce re-usable lunch boxes for ‘The People’s Supermarket’ to encourage customers to bring their packaging back to the store.
Research Phase- develop research tools/gather data/analyse data
Lunch time observationsshadowing
Lunch time food Diaries
Generative sessions
Interviews
Get deep insight in what are the needs and issues too much food packaging waste after lunch time?
Persona Service design tools
Create profiles Identify issues
Co-design session
RE-usable lunch box service for The Peoples Supermarket
User experience journey
Identified stakeholders
Opportunity identification
Testing the concept in the shop during the lunch timeCommunity Feedback.
Concept development- lunch box service
LOCAL OFFICE S WORKERS
inspire, raising awareness he di alth -i he et m res lp c pr u ov po st in ns om g ibl e e s rs t ho o b ey pp e on er gm s n i v sa
RE-USE LUNCH BOX
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RE-USE LUNCH BOX LOYALTY CARD LUNCH X 9= 1/2 price
KARTA STAŁEGO KLIENTA
Service elements:
STRONA INTERNETOWA -KARTA INFORMACJE USŁUDZE STAŁEGOO KLIENTA I Loyalty MENU NA NASTĘPNY DZIEŃ card SERWOWANY LUNCH
SERWOWANY Website LUNCH STRONA INTERNETOWA - INFORMACJE O USŁUDZE I MENU NA NASTĘPNY DZIEŃ
Lunch
STRONA INTERNETOWA - INFORMACJE O USŁUDZE I MENU NA NASTĘPNY DZIEŃ
Concept: Re- usable lunch box service for The People’s Supermarket. Balance the need of fast and convenient meal during the lunch time with healthier choices.
Story board- Re-usable lunch box service
Testing and feedback
Kate Bull CEO of The People’s Supermarket
Testing session at The People’s Supermarket. Customers gave feedback on the service and also different lunch boxes they were testing. It was very important step to design the perfect lunch box for The People’s Supermarket.
I am really pleased and amazed by the response that we have received from the project on re-usable lunch boxes. I think it’s a great step forward for us because it will reduce waste going to landfill and it will also reduce packaging cost. We had a great deal of interaction with customers and I gave us another point of difference that moves us away from the traditional supermarket into a better place- a supermarket of the future and that's where we want to be.
The general tone of the feedback received is that the service has a lot of potential and the goal of changing consumer behaviour could be accomplished.
Analiza pudełka na jedzenie Analiza pudełka na jedzenie kształt: płaski kształt: płaski wady: nie wygodny do umycia? wady: nie wygodny do umycia?
Klient: Emily
Klient: Tom
Klient: Anna
Klient: Kate
Klient: Susan
Klient: Alison
Pudełko wykonane z bardzo trwałego materiału, nie pochłania zapachu jedzenia, lecz jest bardzo cieżkie. Posiada, przypięty
Pojemnik ze stali nierdzewnej z pomarańczową pokrywką. Dość mały, ale posiada dwie przegrody - co jest zaletą. Niestety, nagrzewa się
Bardzo skomplikowany system zamykania, dość nieprzyjemny. Materiał też nie jest idealny. Podoba mi się fakt, że można jeden
Lunch box przypomina bardziej plastikowy pojemnik, w którym przechowujemy jedzenie. Nie zbyt przyjemnie się z niego je i nie czułam się zbyt
To jest bardzo duży pojemnik, na około 600 ml i jak dla mnie za duży. Silikon sprawiał, że można go było zmniejszyć do przeno-
Bardzo prosty pojemnik na jedzenie, szczelnie zamykany z przezroczystą pokrywką. Spełniał wszystkie funkcje i do tego był
zalety: nie zajmuje duzo mie zalety: w torbie - pakownynie zajmuje duzo mie nietorbie powinno sie jedn w - pakownygo pionowo... nie powinno sie jedn go pionowo...
Re- use lunch box instead of using lots of plastic food containers every day.
Concept development - Design re-usable lunch box
Testing existing lunch boxes with users
Sketching and prototyping
Identified Opportunitiesconcepts
Finding inspirations
Identifying Lunch box shape
First clay model
Understanding product life cycle
Preparing final model
Lunch box capacity
Rapid prototyping
Community Feedback on the lunch box concept
Future- re-sable lunch box service available in TPS stores
Product development & testing
Wrapping the lunch box
Furoshiki
Lunch box design
Lunch box components
Philips Design- Experience flow
Collaboration with Philips Design People Research team. In the People Research team we are responsible to conduct frond end research and co creations sessions in strategic projects that focus on identifying future opportunities for Philips Consumer Lifestyle. Airfloss Experience flow: Capturing the experience of a single user: • Analysing the different phases: purchase, unpack, setup and usage • Opportunity identification Experience flow helps with identifying the opportunities to improve user experience. We can only fulfil people’s needs and desires when we truly understand what they are.
Designing Public Sector -Enabling fathers to play a greater role in childcare
Collaboration with Think PublicSocial Design Agency from London. Using creative and innovative design- based approaches to help the public sector innovate and improve their services, and address social issues. In this research I used co-design approach to identify opportunities for volunteering experiences in a childcare and early years setting. This involved mapping “typical” volunteer user journeys in order to identify and shortlist a range of innovative potential volunteering opportunities that would benefit day care centres, volunteers and the wider community. Also interviewing fathers, mother and Day Care setting to understand what are their needs and identified opportunity areas.
MAIN GOAL:
RESEARCH GOAL:
• to understand how parents, especially fathers could be more involved in childcare and Day care setting • to create a prototype service/ experience that excites and engages fathers to get involved • to design an engaging volunteering service/experience that can be scaled across the UK and is capable of increasing volunteering in an early years and day care settings. Focus on parents from disadvantaged backgrounds.
• to identify opportunities for volunteer experiences in childcare that would benefit day care centres, volunteers, children and the wider community.
Enabling fathers to play a greater role in childcare
Box & Rox
Box and Rox is a way of keeping balance between physical exercise and stationary activity. Rox & Box is under the control of the parent. The idea of Box and Rox is for the child to collect bonus points through physical exercise in order to trade them for computer or television time. The 5 till 9 years old children would be given an activity monitor, which is suggested to be worn as a bracelet with a motion sensor inside. Also, Box and Rox consist of an energy transformer box, translating activity to stationary time.
Solution: Technology could be used to encourage children to stay fit and healthy Children could incorporate activity to their virtual game playing.
Metropolitan Works Competition in London- Winner. Innovative product ideas to take through the development process, from the drawing board to realisation for London Design Festival 2010.
website
Rox bracelet
USB communication
monitoring unit which stores data about energy
Box
energy transformer
TV Comp. X box
Box & Rox
Final Concept, LED display
Diet book- application
Diet book application helps to find the right products for user with special diet needs, food allergies. Finding the right product is difficult and it’s easy to do wrong shopping decisions, the consequences are overbuying, overeating and wasting food. One third of all food bought in the UK ends up being thrown away, especially single house holders are wasting a lot of food. User criteria: Special diet requirements Single household Regular supermarket customers Desire to change habits Main design objectives: Encourage of healthy eating Provide easier access to suitable products Reduce food waste Improve customer loyalty Solution: I -phone application to assist with responsible shopping.
THE SERVICE
brand link support
What are the benefits for user, partners and environment? Improving quality of life:
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improve customer loyalty
designer to provide user friendly interface
diet service
reduce food waste create habit of healthy eating
provide users with application
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diet plan shoping list provide cooking recipe
provide easier access to suitable products User
less food waste
’Finding the product that is right for me’ The resourcefull supermarket.
promote i-phone
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Grow it yourself- vegetable packaging concept
The Local Library: The University of The Street Corner
Peckham Library Group Project The team has worked closely together to identify current issues in and around the library. We were up to date with information on local issues affecting the performance of the library and community. We were actively working on ideas to solve these issues long term by visualising the future and bringing the community and the library together. Our research took us outside the library, we engaged ourselves with the local community and started listening to what people really thought and wanted from their library. Then we started seeing the library in a different light and instead of being a public space run by the council it was more about being part of the community.
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No Art centre
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Local Council
Role play
Visualising
Interview
Feedback
Art and Design
lib
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Closed down Art centre
local People local Artists
Local Council
Taking good care of our clothes- eco laundry service
How to take good care of our clothes and make it last longer? Main problems identified during the research: • The carboon footprint of a load of laundry in the UK is 3.3 kg CO2! • Users don’t check wash care labels or don’t understand the meaning of it. • Over washing or too high washing temp, it damages the clothes and waste a lot of energy. • Users need some washing or stains removing tips. How to raise awareness and extend the life cycle of clothes? The goal of Eco Laundry Service is to improve washing habits and give a user some green washing tips. The benefit could be also the environment: saving energy, water and reduce clothes waste.
ECO LAUNDRY SERVICE LAUNDRY SYMBOLS
SYNTHETICS
COTTONS
SYNTHETICS
COTTONS
iPhone APPLICATION: this will state the origin, where it’s been sold, distributed and manufactured and the carbon dioxide, and more information on how to care for clothes. eco washing tips using natural resources.
ECO LABEL: wash care labels will give a simple information how to wash. Scanning barcode and access iphone application.
DELICATES
WOOL
DELICATES
WOOL
WASHING MACHINE STICKER washing machine stickers will be given free at M&S to raise awareness of the importance of good clothes washing and advertise the service. The labels will be colour coded for ironing, bleaching, tumble dry etc.
ECO LAUNDRY SERVICE wash in low temperature wool 100% coming from: