iGaming AFRIKA Magazine (Issue 5) - April/May 2025

REVOLUTION IN PLAY

Pioneers of iGaming and the Innovations Driving the Industry Forward editor’s note

Welcome to the 5th issue of iGaming AFRIKA Magazine, a special edition packed with insightful perspectives from leaders at the forefront of the iGaming industry.

This issue is anchored by our cover story, featuring Gali Hartuv, Co-Founder and CEO of WarriorLab. Gali’s story is one of vision, determination, and innovation. As a pioneer in the iGaming space, Gali’s strategic leadership in developing VIP programmes and driving growth through customer-centric solutions has transformed the industry. His unique approach to the evolving VIP segment and his commitment to education and empowerment through platforms like Gali’s Guide offer valuable lessons for both newcomers and seasoned professionals. His journey is not just inspiring but also a blueprint for how visionary leadership can propel a business forward in the fast-moving world of iGaming.

In this issue, we also bring you exclusive interviews with some of the industry’s most influential figures, each offering a unique perspective on the evolving gaming landscape:

• Shivika Singh, a leader in gaming and data analytics, shares insights into her two-decade career spanning Tsogo Sun and Sun International. Her expertise in business intelligence and analytics has revolutionised operations and customer experiences. Now a consultant, Shivika continues to help organisations unlock the full potential of their data.

• Unity Nwanze, Business Operations Manager at betBonanza, reflects on her journey from training to leadership, highlighting how she has driven innovation, empowered teams, and played a pivotal role in shaping the gaming industry.

• Tumelo Mokoena, Assistant Manager of Advocacy and Communications at the South African Responsible Gambling Foundation (SARGF), discusses her commitment to responsible gambling and the strategic initiatives uniting operators, regulators, and advocacy groups in fostering player protection in South Africa.

• Robin Bennett, Head of Regulatory Compliance at the Western Cape Gambling and Racing Board, offers insights into the challenges of responsible gambling, the role of regulators and operators, and the pressing need for legislative reforms, particularly in online gambling regulation.

• Duncan Garvie, Founder and Trustee of BetBlocker, and Rinashe Magumise, a gambling addiction and recovery trainer, discuss how BetBlocker’s expansion into Zambia is improving access to responsible gambling tools, with localised solutions tailored to African communities.

• Damien Raymond, COO of Sharp Vision, explores the intersection of regulation and innovation, discussing AI-driven fraud prevention, mobile money integration, and how technology is shaping the future of compliance in iGaming.

• Bashir Are, CEO of the Lagos State Lotteries & Gaming Authority, provides a deep dive into Nigeria’s gaming landscape, touching on licencing, compliance, emerging technologies, and the strategies shaping one of Africa’s most dynamic betting markets.

As we dive deeper into the African market, it’s clear that the region is undergoing a digital transformation, providing new opportunities for the iGaming sector. The future of slot games in Africa takes centre stage in this issue, exploring how improving connectivity, localised themes, and culturally relevant designs are shaping player engagement. With mobile devices becoming more affordable and internet speeds increasing, young African players are driving a revolution in online slots and mobile gaming. We discuss jackpots, free spins, and localised content as key factors in attracting diverse audiences.

Additionally, AI, blockchain, and cryptocurrency are reshaping the industry in ways we are only beginning to understand. These technologies promise to enhance game development, security, and user engagement, opening up new frontiers for innovation in the African iGaming market.

In our feature articles, we provide a thorough analysis of how mobile technology is not just increasing access to games but also creating unique opportunities for game developers to tailor experiences that resonate with Africa’s diverse audience. As smartphones become more prevalent and data costs decrease, the market for innovative iGaming solutions is expanding. Operators must adapt, with AI and blockchain acting as game-changers in content creation, game mechanics, and player security.

Through this issue, we aim to give you an insider's look at the powerful forces shaping the future of iGaming in Africa. Whether you are an operator, developer, or enthusiast, there’s a wealth of knowledge to gain from insights into data strategy, technological advancements, and market trends.

Thank you for your continued support. We hope this issue inspires you to think differently, innovate boldly, and seize new opportunities in the exciting world of iGaming.

106 113

From Compliance to Innovation: Exploring the Dynamics of Nigeria’s Gaming Landscape

Bashir Are, CEO of the Lagos State Lotteries & Gaming Authority, provides an in-depth look at the regulatory landscape, licensing processes, and emerging technologies shaping the industry (73)

Harnessing Data for Growth: Shivika Singh's Two-Decade Odyssey in Gaming and Data Analytics

Shivika Singh, Director of iDataPulse and Data Strategist at Legends Gaming Solutions shares insights into her career progression and her transition to consultancy, aiming to help organisations unlock the full potential of their data in an evolving market (80)

Shaping the Future of Responsible Gambling in South Africa

Robin Bennett , Head of Regulatory Compliance at the Western Cape Gambling and Racing Board, shares valuable insights into the current state of responsible gambling, the role of regulators and operators, and the importance of unified efforts across Africa (92)

The Role of Self-Exclusion in Managing Problem Gambling

Tayo Atoloye, a Senior Business Development Manager, MTS at Sportradar, breaks down for us the role of self-exclusion in managing problem gambling. He highlights the challenges, use of technology and implementation (106)

Icon of the Year

iGaming AFRIKA shines the light on Bashir Are, CEO of LSLGA, as Person of the Year. We look at Bashir’s achievements and highlights during his tenure at the Lagos State Lotteries and Gaming Authority (113)

C.E.O’S nOTE

Dear Readers,

As we embrace the dynamic landscape of the gaming industry on our continent, I would like to take this opportunity to highlight a crucial aspect that can significantly shape the future of gaming in Africa: the need for our operators and regulators to actively participate in gaming conferences and summits, both locally and internationally.

Innovation and regulatory evolution do not happen in isolation. By attending these events, African operators position themselves to gain invaluable insights into global best practices, emerging trends, and innovative strategies that are redefining the gaming landscape worldwide.

Equally important is the involvement of our regulators in these discussions. Observing how established jurisdictions manage their gaming ecosystems can empower our regulators to implement evidence-based approaches that cater to the unique needs of our diverse markets.

For this vision to materialize, it is imperative that our governments recognize the significance of investing in our regulatory bodies. Budget allocations to support regulators' attendance at local and international conferences will yield returns that far outweigh the initial costs. Such funding is not merely an expenditure; it is an investment in the future of a sector that has the potential to become a major economic driver for our nations.

Moreover, we must advocate for the establishment and organization of more regulator-focused events within Africa. These gatherings will serve as platforms for brainstorming solutions, sharing knowledge, and driving regulatory reform that aligns with both global standards and local realities.

Jeremiah Maangi C.E.O, iGaming AFRIKA

KEYFEATURES

Gali Hartuv Bashir Are Shivika Singh Unity Nwanze

KEYFEATURES

Damien Raymond

Robin Bennet Tumelo Mokoena

Duncan Garvie & Rinashe Magumise

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In every page, in every story, we capture the pulse of an evolving industry. In this issue, we turn the spotlight on the game changers, the pace setters, and the visionaries redefining the industry. At iGaming AFRIKA, we don’t only believe in reporting trends- we set them.

Mercy Sharon

Editorial Manager & Journalist iGaming AFRIKA

Unity Nwanze, Business Operations Manager at betBonanza, is an accomplished iGaming expert with extensive experience in product development, project management, customer service, account management, and HR. Through her dynamic career, she has driven innovation, empowered teams, and played a pivotal role in shaping the gaming industry. Join us as we explore her journey, insights, and vision for a more inclusive and forward-thinking future in gaming.

Your history in gaming is quite motivational. Can you tell us about your journey to finally become the Business Operations Manager at betBonanza?

My passion for Human Resources ultimately led me into the gaming industry. I’ve always been driven to impart knowledge, help individuals grow, and mentor young talent as they work towards their career goals. I began my journey in gaming as a Training Manager, where I was tasked with educating staff and betting shop agents on the platform and its products. However, my curiosity soon expanded beyond training, prompting me to explore how customers and agents were being supported, and how challenges faced by customers on the platform were being addressed by Customer Support. This interest led me to play an active role in training the customer support team to ensure they delivered exceptional service.

As I gained more insight into the business, I became involved in product development, using feedback from both customers and agents to drive improvements. I collaborated closely with the technical team to enhance the product and make it more appealing to our users. Over time, I was given the opportunity to coordinate the operations of the retail team. In this capacity, I worked with management to develop policies and processes for the commercial team, ensuring these policies were communicated, enforced, and adhered to.

Before long, my responsibilities grew to encompass the broader business, and I began overseeing daily operations and processes, ensuring seamless collaboration across teams and contributing to the overall success of the company.

Unity Nwanze, Meneja wa Uendeshaji wa Biashara katika betBonanza, ni mtaalamu mahiri wa iGaming na uzoefu mkubwa katika ukuzaji wa bidhaa, usimamizi wa miradi, huduma kwa wateja, usimamizi wa akaunti, na HR. Kupitia kazi yake ya nguvu, ameendesha uvumbuzi, kuwezesha timu, na kuchukua jukumu muhimu katika kuunda tasnia ya michezo ya kubahatisha. Jiunge nasi tunapochunguza safari yake, maarifa, na maono yake kwa mustakabali uliojumuisha zaidi na wa kufikiria mbele katika michezo ya kubahatisha.

Historia yako katika michezo ya kubahatisha ni wa kutia moyo sana. Je, unaweza kutueleza kuhusu safari yako ya kuwa Msimamizi wa Uendeshaji Biashara katika betBonanza?

Mapenzi yangu kwa Rasilimali ya Watu hatimaye yaliniongoza kwenye tasnia ya michezo ya kubahatisha. Nimekuwa nikihimizwa kutoa maarifa, kusaidia watu binafsi kukua, na kushauri vipaji vya vijana wanapofanya kazi kufikia malengo yao ya kazi. Nilianza safari yangu katika michezo ya kubahatisha kama Meneja wa Mafunzo, ambapo nilipewa jukumu la kuelimisha wafanyikazi na mawakala wa duka la kamari kwenye jukwaa na bidhaa zake. Hata hivyo, udadisi wangu uliongezeka hivi karibuni zaidi ya mafunzo, na kunisukuma kuchunguza jinsi wateja na mawakala walivyokuwa wakisaidiwa, na jinsi changamoto zinazokabili wateja kwenye jukwaa zilivyokuwa zikishughulikiwa na Usaidizi kwa Wateja. Nia hii ilinifanya nichukue jukumu kubwa katika kutoa mafunzo kwa timu ya usaidizi kwa wateja ili kuhakikisha kuwa inatoa huduma ya kipekee.

Nilipopata maarifa zaidi kuhusu biashara, nilijihusisha na ukuzaji wa bidhaa, nikitumia maoni kutoka kwa wateja na mawakala ili kuboresha uboreshaji. Nilishirikiana kwa karibu na timu ya kiufundi ili kuboresha bidhaa na kuifanya ivutie zaidi watumiaji wetu. Baada ya muda, nilipewa fursa ya kuratibu shughuli za timu ya rejareja. Katika wadhifa huu, nilifanya kazi na wasimamizi kuunda sera na michakato ya timu ya kibiashara, kuhakikisha kuwa sera hizi zinawasilishwa, kutekelezwa na kuzingatiwa.

Baada ya muda, majukumu yangu yalikuwa yakijumuisha biashara pana, na nikaanza kusimamia shughuli na michakato ya kila siku, nikihakikisha ushirikiano nyororo kati ya timu zote na kuchangia mafanikio ya jumla ya kampuni.

What key skills and experiences have been most instrumental to your success in this role?

In terms of skills, I would attribute much of my success in this role to my can-do attitude and efficiency. My background in training, coupled with a deep understanding of the business and experience in managing people, has been pivotal in driving my performance. Additionally, I would like to acknowledge the significant impact my managers have had on my growth. Their guidance and support have been instrumental in helping me reach new levels of success.

Je, ni ujuzi gani muhimu na uzoefu ambao umesaidia sana mafanikio yako katika jukumu hili?

Kwa upande wa ujuzi, ningehusisha mengi ya mafanikio yangu katika jukumu hili na mtazamo wangu wa kuweza kufanya na ufanisi. Asili yangu katika mafunzo, pamoja na uelewa wa kina wa biashara na uzoefu katika kusimamia watu, imekuwa muhimu katika kuendesha utendakazi wangu. Zaidi ya hayo, ningependa kutambua athari kubwa wasimamizi wangu wamekuwa nayo katika ukuaji wangu. Mwongozo wao na usaidizi wao umekuwa muhimu katika kunisaidia kufikia viwango vipya vya mafanikio.

Being recognised as one of the most influential Women in Gaming in Africa in 2024 is no small feat, and as such, why is this an important recognition for you?

First and foremost, I want to say that receiving this recognition was the highlight of my year in 2024. It meant so much to me, especially as it was the inaugural edition, and I was honoured to be included. What makes it even more special is that out of so many hardworking and influential women in gaming, I was one of 50 women from across Africa to be recognised. It’s one thing to put in the effort, but to have that effort acknowledged is truly rewarding. I am deeply grateful for this recognition.

Africa has been largely a consumer market when it comes to gaming. How can we make the continent more innovative?

There’s no doubt that Africa has primarily been seen as a consumer market, but we have the potential to be much more innovative. With the resources and talent available, we are more than capable of being creative. We understand our market, including player behaviours and patterns, and can use this knowledge to develop products that truly resonate with our audience. We’ve collaborated with numerous foreign technical developers and gained valuable insights, but now it's time to focus those learnings on our market. We must provide more opportunities for local developers and trust in their ability to create tailored products that meet our specific needs. The key is to believe in our potential and take the first step forward.

How do you see the African gaming market evolving in the year 2025 and what are some of the new trends you anticipate seeing this year?

The gaming market in 2025 is set to undergo significant evolution, driven by technological advancements across all sectors. Specifically, in terms of products, we’ve already started to see a shift from late 2024, with providers beginning to tailor offerings specifically for the African market. For instance, crash game providers have started incorporating local elements, such as using street buses to represent the crash game, rather than relying on generic content. This shift has resonated with players, as they can now engage with something much more familiar and relatable.

I believe that casino providers will increasingly embrace the inclusion of more African-themed games in their portfolios, as these resonate more with local audiences. In the world of sports, 2025 will likely witness a surge in e-sports, which is expected to make a significant contribution to the overall sports betting market. Additionally, the integration of augmented reality (AR) and virtual reality (VR) will begin to transform the sports betting experience, adding immersive new dimensions. In-play sports betting, which is already gaining traction across Africa, is expected to see continued growth in 2025.

Kutambuliwa kama mmoja wa Wanawake wenye ushawishi mkubwa katika Michezo ya Kubahatisha barani Afrika mnamo 2024 sio jambo dogo, kwa nini hii ni utambuzi muhimu kwako?

Kwanza kabisa, ningependa kusema kwamba kupokea utambulisho huu ulikuwa jambo kuu la mwaka wangu wa 2024. Ulikuwa na maana sana kwangu, haswa ilivyokuwa toleo la kwanza, na niliheshimiwa kujumuishwa. Kinachoifanya iwe maalum zaidi ni kwamba kati ya wanawake wengi wenye bidii na ushawishi mkubwa katika michezo ya kubahatisha, nilikuwa mmoja wa wanawake 50 kutoka kote barani Afrika kutambuliwa. Ni jambo moja kuweka juhudi, lakini kukiri kwamba jitihada hiyo ni yenye kuthawabisha kwelikweli. Ninashukuru sana kwa utambuzi huu.

Afrika imekuwa soko la watumiaji wengi linapokuja suala la michezo ya kubahatisha. Je, tunaweza kufanya bara hili kuwa la ubunifu zaidi?

Hakuna shaka kuwa Afrika kimsingi imeonekana kama soko la watumiaji, lakini tuna uwezo wa kuwa wabunifu zaidi. Kwa rasilimali na talanta zilizopo, tuna uwezo zaidi wa kuwa wabunifu. Tunaelewa soko letu, ikiwa ni pamoja na tabia na mifumo ya wachezaji, na tunaweza kutumia ujuzi huu kutengeneza bidhaa zinazovutia hadhira yetu. Tumeshirikiana na watengenezaji wengi wa kiufundi wa kigeni na kupata maarifa muhimu, lakini sasa ni wakati wa kuangazia mafunzo hayo kwenye soko letu. Ni lazima tutoe fursa zaidi kwa wasanidi programu wa ndani na kuamini uwezo wao wa kuunda bidhaa maalum zinazokidhi mahitaji yetu mahususi. Jambo kuu ni kuamini uwezo wetu na kuchukua hatua ya kwanza mbele.

Je, unaonaje soko la michezo ya kubahatisha barani Afrika likibadilika katika mwaka wa 2025 na ni baadhi ya mitindo gani mipya unayotarajia kuona mwaka huu?

Soko la michezo ya kubahatisha mnamo 2025 limepangwa kupata mageuzi makubwa, yanayotokana na maendeleo ya kiteknolojia katika sekta zote. Hasa, kwa upande wa bidhaa, tayari tumeanza kuona mabadiliko kutoka mwishoni mwa 2024, huku watoa huduma wakianza kutayarisha matoleo mahususi kwa ajili ya soko la Afrika. Kwa mfano, watoa huduma za mchezo wa kuacha kufanya kazi wameanza kujumuisha vipengele vya ndani, kama vile kutumia mabasi ya mitaani kuwakilisha mchezo wa ajali, badala ya kutegemea maudhui ya jumla. Mabadiliko haya yamewavutia wachezaji, kwani sasa wanaweza kujihusisha na kitu kinachojulikana zaidi na kinachoweza kuhusishwa.

Ninaamini kuwa watoa huduma za kasino watazidi kukumbatia ujumuishaji wa michezo zaidi ya mandhari ya Kiafrika katika portfolio zao, kwani michezo hii inavutia zaidi hadhira za ndani. Katika ulimwengu wa michezo, 2025 huenda ikashuhudia ongezeko la michezo ya kielektroniki, ambalo linatarajiwa kutoa mchango mkubwa kwa soko la jumla la kamari za michezo. Zaidi ya hayo, ujumuishaji wa uhalisia ulioboreshwa (AR) na uhalisia pepe (VR) utaanza kubadilisha hali ya michezo ya kamari, na kuongeza vipimo vipya zaidi. Kuweka kamari ndani ya mchezo, ambayo tayari imeanza kuvuma barani Afrika, inatarajiwa kuendelea kukua mwaka wa 2025.

What employment opportunities do you believe are untapped in the gaming sector in Africa?

In Africa, the gaming sector is rapidly evolving, and there are numerous untapped employment opportunities that can drive growth and innovation. There are a few key areas where potential exists such as Game Development and Design, especially in the area of local game development that reflects African culture, stories and landscapes offering unique experiences to local audiences; Gaming Content Creation, Game Localisation, Payment and FinTech Solutions, Marketing professionals who understand the African market, Education and Training with a need for programmes tailored to the technical and creative skills required in the gaming industry.

As a trailblazer in the African gaming sector, how do you support and inspire more young women towards the gaming industry?

The best way to support and inspire young women is to first recognise their potential and offer them a head start. When I discover young women who are eager to grow, I make it a point to mentor them closely and provide opportunities for their development. I was given an opportunity because of my passion and dedication, so I believe the greatest gift I can offer to other young women is to open doors for them as well. For those who may not yet believe in their own abilities, I help them see the possibilities and encourage them to realise their full potential. By sharing my experiences, I motivate them to keep moving forward and to recognise the greatness within themselves.

What realistic steps can the industry take to create more inclusive environments for women?

It’s clear that the industry is no longer solely male-dominated. I’ve never experienced an environment that felt exclusive, as where I work, everyone is given equal opportunity to thrive, regardless of gender. However, it’s important to acknowledge that women still face challenges when it comes to advancing and taking on leadership roles.

To move forward, the industry needs to take concrete steps to provide more opportunities for women, particularly in sports betting, where we’re already seeing growth in the casino sector. As women become more involved, we should invite them to speak at conferences on complex sports and gaming topics, discussions that have traditionally been dominated by men. We should create sports and gaming podcasts featuring women, allowing them to contribute to a broader range of topics, rather than only focusing on subjects specifically for women. We want to be part of every conversation.

Employers and hiring managers should also prioritise growth opportunities for women within the industry, focusing on their skills and abilities rather than their gender. By taking these steps, we can bring more women to the forefront, enabling employers to recognise and value their qualities, which will help shift mindsets. Imagine a woman Sportsbook Manager speaking at an event about sports, it would be a game changer and an inspiring example for future generations.

Je, ni fursa gani za ajira unaamini kuwa hazijatumika katika sekta ya michezo ya kubahatisha barani Afrika?

Katika Afrika, sekta ya michezo ya kubahatisha inabadilika kwa kasi, na kuna fursa nyingi za ajira ambazo hazijatumika ambazo zinaweza kuchochea ukuaji na uvumbuzi. Kuna maeneo machache muhimu ambapo uwezekano upo kama vile Ukuzaji na Usanifu wa Mchezo, hasa katika eneo la ukuzaji wa mchezo wa ndani ambao unaonyesha utamaduni wa Kiafrika, hadithi na mandhari zinazotoa matumizi ya kipekee kwa hadhira ya ndani; Uundaji wa Maudhui ya Michezo ya Kubahatisha, Ujanibishaji wa Michezo, Malipo na Suluhu za FinTech, Wataalamu wa Masoko wanaoelewa soko la Afrika, Elimu na Mafunzo na kuhitaji programu zinazolenga ustadi wa kiufundi na ubunifu unaohitajika katika tasnia ya michezo ya kubahatisha.

Kama mfuatiliaji katika sekta ya michezo ya kubahatisha barani Afrika, unasaidiaje na kuwatia moyo wanawake vijana zaidi kuelekea tasnia ya michezo ya kubahatisha?

Njia bora ya kusaidia na kuwatia moyo wanawake vijana ni kwanza kutambua uwezo wao na kuwapa nafasi ya kuanzia. Ninapogundua wanawake wachanga ambao wana hamu ya kukua, ninaweka hatua ya kuwashauri kwa karibu na kutoa fursa kwa maendeleo yao. Nilipewa nafasi kwa sababu ya mapenzi yangu na kujitolea, kwa hivyo ninaamini zawadi kubwa ninayoweza kutoa kwa wasichana wengine ni kuwafungulia milango pia. Kwa wale ambao bado hawajaamini katika uwezo wao wenyewe, ninawasaidia kuona uwezekano na kuwatia moyo kutambua uwezo wao kamili. Kwa kushiriki uzoefu wangu, ninawahamasisha kuendelea kusonga mbele na kutambua ukuu ndani yao.

Ni hatua gani za kweli ambazo tasnia inaweza kuchukua ili kuunda mazingira shirikishi zaidi kwa wanawake?

Ni wazi kuwa tasnia hiyo haitumiki tena kwa wanaume. Sijawahi kupata mazingira ambayo nilihisi kuwa ya kipekee, kwani mahali ninapofanya kazi, kila mtu hupewa fursa sawa ya kustawi, bila kujali jinsia. Hata hivyo, ni muhimu kukiri kwamba wanawake bado wanakabiliwa na changamoto linapokuja suala la kuendeleza na kuchukua majukumu ya uongozi.

Ili kusonga mbele, sekta hii inahitaji kuchukua hatua madhubuti ili kutoa fursa zaidi kwa wanawake, hasa katika kamari ya michezo, ambapo tayari tunaona ukuaji katika sekta ya kasino. Wanawake wanapojihusisha zaidi, tunapaswa kuwaalika kuzungumza kwenye makongamano kuhusu mada changamano za michezo na michezo ya kubahatisha, mijadala ambayo kijadi imetawaliwa na wanaume. Tunapaswa kuunda podikasti za michezo na michezo zinazoangazia wanawake, tukiwaruhusu kuchangia mada mbalimbali, badala ya kuangazia tu mada mahususi kwa wanawake. Tunataka kuwa sehemu ya kila mazungumzo.

Waajiri na wasimamizi wa kuajiri wanapaswa pia kutanguliza fursa za ukuaji kwa wanawake katika tasnia, wakizingatia ujuzi na uwezo wao badala ya jinsia zao.

Can you share any advice for young career women aspiring to excel in gaming leadership roles?

My advice for young career women is to be hardworking, committed, and dedicated to your craft. Focus on taking action rather than making excuses. Challenges will undoubtedly arise, but it’s important to overcome them without letting them affect your work. When you remain committed and dedicated, it’s hard for your efforts to go unnoticed by those in leadership positions. Don’t be afraid to take on new challenges and seek guidance from your superiors. As I always tell young women, the worst thing anyone can say is "NO," but you’ll never know if it’s a "NO" or a "YES" unless you try.

How do you foresee new technologies such as AI and blockchain shaping the gaming industry especially here in Africa?

New technologies like AI and blockchain are already revolutionising the gaming industry. AI is rapidly transforming every sector, including gaming, by creating more intelligent and responsive non-player characters, enhancing game design, and personalising player experiences. Meanwhile, blockchain technology is improving security, transparency, and player interaction through non-fungible tokens (NFTs). Blockchain-based games are leveraging NFTs to offer unique gaming experiences, enabling customisation, boosting engagement, and increasing retention. As a result of these advancements, by 2025, we can expect higher player satisfaction, which will open new revenue streams for operators through in-game purchases and trading.

What trends do you think will define the future of payments in Africa, especially for the gaming sector?

The future of payments in Africa is clear: the demand for fast, secure, and seamless payment solutions will keep growing. For operators to meet players' expectations regarding security and smooth operations, advanced payment solutions will remain a top priority. Cryptocurrencies, AI-powered customisations, and contactless payment methods will see increasing demand, especially among tech-savvy customers. Mobile money will continue to be a viable option for those without traditional bank accounts, while digital wallets are quickly emerging as a high-tech alternative to mobile money.

How do you leverage data and analytics to enhance business operations?

To make informed decisions or provide management with valuable insights, data is essential. It enables us as a business to identify trends, understand customer needs and behaviours, and optimise performance. Through data analysis, I can measure performance, track key KPIs, and forecast future trends. Data and analytics also help us identify areas for improvement, develop new strategies, and enhance the effectiveness of our marketing efforts.

Kwa kuchukua hatua hizi, tunaweza kuwaleta wanawake wengi katika mstari wa mbele, na kuwawezesha waajiri kutambua na kuthamini sifa zao, ambayo itasaidia kubadilisha mawazo. Hebu fikiria mwanamke Msimamizi wa Kitabu cha Michezo akizungumza katika hafla kuhusu michezo, itakuwa ni mabadiliko ya mchezo na mfano wa kutia moyo kwa vizazi vijavyo.

Je, unaweza kushiriki ushauri wowote kwa wanawake wachanga wa kazi wanaotamani kufaulu katika majukumu ya uongozi wa michezo ya kubahatisha?

Ushauri wangu kwa wanawake wachanga wa kazi ni kuwa wachapakazi, wenye kujitolea, na kujitolea kwa ufundi wako. Zingatia kuchukua hatua badala ya kutoa visingizio. Changamoto bila shaka zitatokea, lakini ni muhimu kuzishinda bila kuziruhusu ziathiri kazi yako. Unapoendelea kujitolea na kujitolea, ni vigumu kwa jitihada zako kutotambuliwa na wale walio katika nafasi za uongozi. Usiogope kukabiliana na changamoto mpya na kutafuta mwongozo kutoka kwa wakubwa wako. Kama ninavyowaambia wasichana kila mara, jambo baya zaidi ambalo mtu yeyote anaweza kusema ni "HAPANA," lakini hutawahi kujua kama ni "HAPANA" au "NDIYO" isipokuwa ujaribu.

Je, unaonaje teknolojia mpya kama vile AI na blockchain zinazounda tasnia ya michezo ya kubahatisha hasa hapa Afrika?

Teknolojia mpya kama AI na blockchain tayari zinaleta mapinduzi katika tasnia ya michezo ya kubahatisha. AI inabadilisha kwa haraka kila sekta, ikiwa ni pamoja na michezo ya kubahatisha, kwa kuunda wahusika wasio wachezaji wenye akili zaidi na wasikivu, kuboresha muundo wa mchezo na kubinafsisha uzoefu wa wachezaji. Wakati huo huo, teknolojia ya blockchain inaboresha usalama, uwazi, na mwingiliano wa wachezaji kupitia tokeni zisizoweza kuvu (NFTs). Michezo inayotokana na Blockchain inatumia NFTs kutoa matumizi ya kipekee ya uchezaji, kuwezesha ubinafsishaji, kukuza ushiriki na kuongeza uchezaji. Kutokana na maendeleo haya, kufikia 2025, tunaweza kutarajia kuridhika kwa wachezaji, jambo ambalo litafungua njia mpya za mapato kwa waendeshaji kupitia ununuzi wa ndani ya mchezo na biashara.

Je, unadhani ni mitindo gani itafafanua mustakabali wa malipo barani Afrika, hasa kwa sekta ya michezo ya kubahatisha?

Mustakabali wa malipo barani Afrika uko wazi: hitaji la suluhu za malipo za haraka, salama na zisizo na mshono litaendelea kukua. Ili waendeshaji wafikie matarajio ya wachezaji kuhusu usalama na utendakazi laini, suluhu za malipo ya kina zitasalia kuwa kipaumbele cha kwanza. Sarafu za kielektroniki, uwekaji mapendeleo unaoendeshwa na AI, na mbinu za malipo za kielektroniki zitaona mahitaji yanayoongezeka, hasa miongoni mwa wateja wanaojua teknolojia. Pesa za rununu zitaendelea kuwa chaguo linalofaa kwa wale wasio na akaunti za kawaida za benki, huku pochi za kidijitali zikiibuka haraka kama mbadala wa teknolojia ya juu kwa pesa za rununu.

pass

l eadership

What drives your passion for the gaming industry, and how has it influenced your approach to leadership?

My passion for the gaming industry is driven majorly by the opportunity to create experiences that engage and excite people. I’ve always been fascinated by how gaming brings together technology, creativity, and human interaction. The constant evolution in the industry challenges me to think innovatively and adapt quickly, which fuels my drive.

This passion has profoundly influenced my approach to leadership by making me focus on empowering teams to embrace innovation, continuously learn, and push boundaries. I believe in fostering an environment where everyone feels inspired to contribute their unique perspectives, and where we leverage data, creativity, and technology to create exceptional gaming experiences. Leadership, for me, is about being adaptable, motivating others to think beyond the ordinary, and ensuring that every team member has the tools and opportunities they need to grow and succeed.

Je, unawezaje kutumia data na uchanganuzi ili kuboresha shughuli za biashara?

Ili kufanya maamuzi sahihi au kutoa usimamizi na maarifa muhimu, data ni muhimu. Hutuwezesha kama biashara kutambua mitindo, kuelewa mahitaji na mienendo ya wateja, na kuboresha utendakazi. Kupitia uchanganuzi wa data, ninaweza kupima utendakazi, kufuatilia KPI muhimu, na kutabiri mienendo ya siku zijazo. Data na uchanganuzi pia hutusaidia kutambua maeneo ya kuboresha, kubuni mikakati mipya na kuimarisha ufanisi wa juhudi zetu za uuzaji.

Ni nini kinachochochea shauku yako kwa tasnia ya michezo ya kubahatisha, na imeathiri vipi mtazamo wako wa uongozi?

Mapenzi yangu kwa tasnia ya michezo ya kubahatisha yanasukumwa zaidi na fursa ya kuunda uzoefu ambao unashirikisha na kusisimua watu. Nimekuwa nikivutiwa na jinsi michezo ya kubahatisha inavyoleta pamoja teknolojia, ubunifu, na mwingiliano wa wanadamu. Mageuzi ya mara kwa mara katika tasnia hunipa changamoto ya kufikiria kibunifu na kuzoea upesi, ambayo huchochea bidii yangu.

Shauku hii imeathiri pakubwa mbinu yangu ya uongozi kwa kunifanya niangazie kuwezesha timu kukumbatia uvumbuzi, kujifunza kila mara, na kusukuma mipaka. Ninaamini katika kukuza mazingira ambapo kila mtu anahisi kuhamasishwa kuchangia mitazamo yake ya kipekee, na ambapo tunatumia data, ubunifu na teknolojia ili kuunda uzoefu wa kipekee wa michezo ya kubahatisha. Uongozi, kwangu, ni kuhusu kubadilika, kuwahamasisha wengine kufikiria zaidi ya kawaida, na kuhakikisha kwamba kila mwanachama wa timu ana zana na fursa anazohitaji kukua na kufaulu.

Can you share a defining moment or accomplishment in your career that stands out?

One defining moment in my career that stands out was being recognised in the inaugural edition of an industry award for women in gaming. It was incredibly humbling to be named alongside 49 other influential women across Africa.

What legacy do you hope to build in the gaming industry and beyond?

I hope to build a legacy of empowerment, innovation, and inclusivity within the gaming industry and beyond. My goal is to create a lasting impact by helping foster a more diverse and supportive environment, particularly for women and underrepresented groups in gaming. I want to contribute to an industry where talent is recognised regardless of background or gender and where everyone has the opportunity to thrive.

Beyond gaming, I hope to leave a broader legacy of leadership that is centred around empowering individuals to pursue their passion, overcome challenges, and reach their full potential.

Je, unaweza kushiriki wakati unaofafanua au mafanikio katika kazi yako ambayo yanajitokeza?

Wakati mmoja muhimu katika taaluma yangu ambao ulijitokeza ni kutambuliwa katika toleo la uzinduzi wa tuzo ya tasnia kwa wanawake katika michezo ya kubahatisha. Ilifedhehesha sana kutajwa pamoja na wanawake wengine 49 wenye ushawishi kote barani Afrika.

Je, unatarajia kujenga urithi gani katika tasnia ya michezo ya kubahatisha na kwingineko?

Ninatumai kujenga urithi wa uwezeshaji, uvumbuzi, na ujumuishaji ndani ya tasnia ya michezo ya kubahatisha na kwingineko. Lengo langu ni kuunda athari ya kudumu kwa kusaidia kukuza mazingira anuwai zaidi na ya kuunga mkono, haswa kwa wanawake na vikundi visivyo na uwakilishi mdogo katika michezo ya kubahatisha. Ninataka kuchangia katika tasnia ambayo talanta inatambulika bila kujali asili au jinsia na ambapo kila mtu ana fursa ya kustawi.

Zaidi ya michezo ya kubahatisha, ninatumai kuacha urithi mpana wa uongozi ambao unajikita katika kuwawezesha watu kufuata matamanio yao, kushinda changamoto, na kufikia uwezo wao kamili.

“ There’s no doubt that Africa has primarily been seen as a consumer market, but we have the potential to be much more innovative.

Unity Nwanze

Damie n Raymond

Chief Operating Officer of Sharp Vision

NAVIGATING THE FUTURE: TRANSFORMING GAMBLING REGULATIONS WITH INNOVATION

In an era marked by rapid digital transformation, the gambling industry is evolving at an unprecedented pace. Damien Raymond, the Chief Operating Officer of Sharp Vision, shares his insights on the industry's regulatory landscape, emerging technologies, and the critical role of innovation in driving operational efficiency. With over two decades of experience in tech and regulation, Damien discusses Sharp Vision’s commitment to helping operators navigate compliance challenges while embracing growth opportunities. From AI-driven fraud prevention to the increasing prominence of mobile money in Africa’s gambling ecosystem, Damien offers a forward-thinking perspective on the industry's trajectory in the years to come.

In your own words, how would you describe Sharp Vision as an entity? What would you say are some of your main driving forces as a brand?

Sharp Vision is a solution provider dedicated to providing regulation solutions to government agencies.

We are a cutting-edge SaaS company specialising in providing software solutions tailored to meet regulatory compliance needs. As a brand, we are driven by innovation, customer-centricity and a commitment to delivering high-quality solutions that streamline complex processes for our clients.

Our engagement and experience across multiple jurisdictions confirm that gambling boards around the globe are facing the same challenges and have a similar desire to become proactive ahead of rapidly evolving technological changes.

Whilst we seek to bring on board our strong market knowledge, we are also cognisant that some challenges in each engagement are unique to specific environments. Our team therefore seeks to have a holistic understanding from the grassroots level by engaging in a design thinking approach.

What trends do you currently observe in the gambling and IT industries? What emerging technologies are playing significant roles in this evolution?

The gambling industry is experiencing significant digital transformation, with mobile-first gaming, live dealer platforms, and esports betting gaining momentum.

In IT, trends like artificial intelligence (AI), machine learning (ML), blockchain, and cloud computing are becoming critical for enhancing operational efficiency and player experiences.

À une époque marquée par une transformation numérique rapide, l’industrie du jeu évolue à un rythme sans précédent. Damien Raymond, directeur des opérations chez Sharp Vision, partage avec notre journal son point de vue sur le paysage réglementaire du secteur des jeux, les technologies émergentes et le rôle essentiel de l'innovation dans l'amélioration de l'efficacité opérationnelle. Fort de plus de deux décennies d’expérience dans les domaines de la technologie et de la réglementation, Damien explique l’engagement de Sharp Vision à aider les opérateurs à relever les défis de conformité tout en saisissant les opportunités de croissance. De la prévention de la fraude basée sur l’IA à l’importance croissante du mobile money dans l’écosystème du jeu en Afrique, Damien offre une perspective avant-gardiste sur la trajectoire de l’industrie dans les années à venir.

Avec vos propres mots, comment décririez-vous Sharp Vision en tant qu'entité ? Selon vous, quelles sont vos principales forces motrices en tant que marque ?

Sharp Vision est un fournisseur de solutions dédié à fournir des solutions de régulation aux agences gouvernementales.

Notre produit est une plateforme SaaS à la pointe de la technologie spécialisée dans la fourniture de solutions logicielles adaptées pour répondre aux besoins de conformité réglementaire. En tant que marque, nous sommes motivés par l'innovation, l'orientation client et notre engagement à fournir des solutions de haute qualité qui rationalisent les processus complexes pour nos clients.

Notre engagement et notre expérience dans plusieurs juridictions confirment que les sociétés de jeu du monde entier sont confrontées aux mêmes défis et ont le même désir de devenir proactives face aux changements technologiques en évolution rapide.

Nous cherchons à mettre à profit notre solide connaissance du marché. Nous sommes également conscients que certains défis de chaque engagement sont propres à des environnements spécifiques. Notre équipe cherche donc à avoir une compréhension holistique à partir du niveau local en Quelles tendances observez-vous actuellement dans les secteurs du jeu et de l’informatique ? Quelles technologies émergentes jouent un rôle important dans cette évolution ?

L'industrie du jeu connaît une transformation numérique importante, avec une dynamique croissante de jeux axés sur le mobile, de plateformes de croupiers en direct et de paris eSports.

Dans le domaine informatique, des tendances telles que l'intelligence artificielle (IA), l'apprentissage automatique (ML), la blockchain et le cloud computing deviennent essentielles pour améliorer l'efficacité opérationnelle et l'expérience des joueurs.

What predictions do you have for the gambling industry in 2025? Are there particular areas or technologies that stand out as critical?

In 2025, I believe the gambling industry will start seeing greater adoption of personalised gaming experiences through AI. There might also be a shift towards immersive experiences using augmented and virtual reality (AR/VR) given the evolution of bandwidth.

We might also see an evolution in payment methods as the mobile money market is still maturing, and actors like the payment scheme are starting to show more interest in the gaming industry.

Regulatory frameworks are likely to also become more standardised, particularly in emerging markets. It is encouraging to see the tremendous effort being made by some regulators across multiple jurisdictions to ensure the right structures and policies are implemented and enforced.

With the recent regulations, particularly concerning data privacy & safety in a couple of countries, how do you see this impacting the gaming industry? Do you believe this is a growing trend across other markets in Africa?

Data privacy regulations like GDPR and local equivalents compel gaming operators to prioritise cybersecurity and transparent data management. In Africa, this trend is growing, especially as digital adoption increases. Compliance will require investments in secure platforms and customer education about personal data usage. Well-established standards like ISO are important to give confidence to the regulator and the consumer in the integrity of their data. We are proud to be certified ISO 27001:2022 for our information systems.

What role do you envision recent developments such as artificial intelligence playing in fraud prevention and anti-money laundering efforts? How are operators adapting to the evolving regulatory landscape?

AI is revolutionising fraud detection and AML by identifying suspicious patterns in real-time, automating compliance checks, and ensuring faster reporting to regulators. Operators will need to integrate AI-driven tools to further comply with evolving regulatory landscapes while minimising risks.

In 2025, I believe the gambling industry will start seeing greater adoption of personalised gaming experiences through AI. “

Quelles prévisions avez-vous pour l’industrie du jeu en 2025 ? Y a-t-il des domaines ou des technologies particuliers qui semblent critiques ?

En 2025, je pense que l’industrie du jeu commencera à voir une plus grande adoption des expériences de jeu personnalisées grâce à l’IA. Il pourrait également y avoir une évolution vers des expériences immersives utilisant la réalité augmentée et virtuelle (AR/VR) compte tenu de l’évolution de la bande passante.

Nous pourrions également assister à une évolution des méthodes de paiement, car le marché du mobile money est encore en pleine maturité et des acteurs tels que le système de paiement commencent à s’intéresser davantage à l’industrie du jeu.

Les cadres réglementaires devraient également devenir plus standardisés, en particulier sur les marchés émergents. Il est encourageant de constater les efforts considérables déployés par certains régulateurs dans plusieurs juridictions pour garantir que les structures et politiques appropriées sont mises en œuvre et appliquées.

Avec les récentes réglementations, notamment concernant la confidentialité et la sécurité des données dans quelques pays, quel impact voyez-vous sur l'industrie du jeu ? Pensez-vous qu’il s’agit d’une tendance croissante sur d’autres marchés en Afrique ?

Les réglementations sur la confidentialité des données telles que le RGPD et leurs équivalents locaux obligent les opérateurs de jeux à donner la priorité à la cybersécurité et à la gestion transparente des données. En Afrique, cette tendance s’accentue, notamment à mesure que l’adoption du numérique augmente. La conformité nécessitera des investissements dans des plateformes sécurisées et une éducation des clients sur l’utilisation des données personnelles. Des normes bien établies comme l'ISO sont importantes pour donner confiance au régulateur et au consommateur dans l'intégrité de leurs données. Nous sommes fiers d'être certifiés ISO 27001:2022 pour nos systèmes d'information. Quel rôle envisagez-vous pour les développements récents tels que l’intelligence artificielle dans les efforts de prévention de la fraude et de lutte contre le blanchiment d’argent ? Comment les opérateurs s’adaptent-ils à l’évolution du paysage réglementaire ?

L'IA révolutionne la détection des fraudes et la lutte contre le blanchiment d'argent en identifiant les transactions suspectes en temps réel, en automatisant les contrôles de conformité et en garantissant un reporting plus rapide aux régulateurs. Les opérateurs devront intégrer des outils basés sur l’IA pour se conformer davantage à l’évolution du paysage réglementaire tout en minimisant les risques.

Cash payments & Mobile money are by far the most preferred channels for payment to sportsbooks and casinos across Africa. Can you elaborate on the growing trend of alternative payment methods in gambling? How are traditional operators adjusting to accommodate these changes?

Within the gaming ecosystem, cash is rapidly being replaced by alternative and varying forms of digital payments, such as mobile money, e-wallets, and cryptocurrency. These digital payments are gaining traction as they offer convenience, accessibility, and lower transaction fees. Traditional operators are adapting by partnering with fintech companies to integrate these methods into their platforms seamlessly.

Les paiements en espèces et le mobile money sont de loin les canaux de paiement les plus privilégiés pour les paris sportifs et les casinos en Afrique. Pouvez-vous nous en dire plus sur la tendance croissante des méthodes de paiement alternatives dans les jeux de hasard ? Comment les opérateurs traditionnels s’adaptent-ils à ces changements ?

Au sein de l’écosystème du jeu, l’argent liquide est rapidement remplacé par des formes alternatives et variées de paiements numériques, telles que le mobile money, les portefeuilles électroniques et les cryptomonnaies. Ces paiements numériques gagnent du terrain car ils offrent commodité, accessibilité et des frais de transaction réduits. Les opérateurs traditionnels s’adaptent en s’associant avec des sociétés FinTech pour intégrer ces méthodes de manière transparente dans leurs plateformes.

The International Gaming Standards Association (IGSA) has set up a new committee dedicated to payments in 2024. The Payment Standards Committee (PSC) is charged with identifying and developing standards designed to create a payment framework whereby the security of payment transactions is protected, and traceability of payment transactions is enhanced, in the Global Gaming Industry.

There have been calls for increased collaboration amongst African regulators in the gambling sector. What do you think is driving this shift? How can operators and regulators work together to improve governance in the gambling sector?

This is a fast-growing industry that continues to attract an equal measure of opportunities and riskshence requiring an ever-greater need for ecosystem-based engagement and collaboration.

The call for collaboration stems from the need to standardise regulations, share best practises, and tackle cross-border challenges like fraud and illegal gambling. By working together, regulators and operators can no doubt enhance governance, create fair competition, and protect consumers. We are encouraged to see the Gaming Regulator Africa Forum (GRAF) is active within the continent.

L'International Gaming Standards Association (IGSA) a mis en place un nouveau comité dédié aux paiements en 2024. Le Payment Standards Committee (PSC) est chargé d'identifier et de développer des normes conçues pour créer un cadre de paiement dans lequel la sécurité des transactions de paiement est protégée et la traçabilité des transactions de paiement est améliorée, dans l'industrie mondiale du jeu.

Des appels ont été lancés pour une collaboration accrue entre les régulateurs africains dans le secteur des jeux de hasard. Selon vous, qu’est-ce qui motive ce changement ? Comment les opérateurs et les régulateurs peuvent-ils travailler ensemble pour améliorer la gouvernance dans le secteur des jeux de hasard ?

Il s'agit d'un secteur en croissance rapide qui continue d'attirer autant d'opportunités que de risques, ce qui nécessite un besoin toujours plus grand d'engagement et de collaboration basés sur les écosystèmes.

L’appel à la collaboration découle de la nécessité de normaliser les réglementations, de partager les meilleures pratiques et de relever les défis transfrontaliers tels que la fraude et les jeux illégaux. En travaillant ensemble, les régulateurs et les opérateurs peuvent sans aucun doute améliorer la gouvernance, créer une concurrence équitable et protéger les consommateurs. Nous sommes réconfortés de voir que le Gaming Regulators Africa Forum (GRAF) est actif sur le continent.

How do you perceive the shift towards more lenient regulations in religious preferent countries regarding gambling? What challenges or opportunities do you foresee in this space?

This is a very interesting milestone. Once again, it shows that regulation makes more sense than forbidding gaming. Lenient regulations in such countries open opportunities for introducing regulated gambling products while respecting cultural sensitivities. Challenges include ensuring adherence to ethical practices and addressing feedback. The key is to find a balanced approach that benefits all stakeholders.

With several new entrants targeting the gambling industry in Africa, what innovative approaches are you seeing among established operators to maintain their market position?

Established operators are investing in technology, offering personalised services, and leveraging big data to refine their marketing strategies. They are also expanding into new verticals, such as esports and live gaming, to capture untapped markets.

Some incumbent operators have created affiliation programmes to recruit new players by leveraging their client base. This word of mouth is very effective in spreading their business amongst less connected populations.

Comment percevez-vous l’évolution vers des réglementations plus clémentes dans les pays à prédominance religieuse en matière de jeux de hasard ? Quels défis ou opportunités prévoyez-vous dans cet espace ?

C’est une étape très intéressante. Une fois de plus, cela montre que réglementer a plus de sens que d’interdire les jeux. Les réglementations clémentes de ces pays ouvrent la possibilité d’introduire des produits de jeu réglementés tout en respectant les sensibilités culturelles. Les défis consistent notamment à garantir le respect des pratiques éthiques et à répondre aux commentaires. La clé est de trouver une approche équilibrée qui profite à toutes les parties prenantes.

Avec plusieurs nouveaux entrants ciblant l'industrie du jeu en Afrique, quelles approches innovantes voyez-vous parmi les opérateurs établis pour maintenir leur position sur le marché ?

Les opérateurs établis investissent dans les technologies, proposent des services personnalisés et exploitent le big data pour affiner leurs stratégies marketing. Ils se développent également dans de nouveaux secteurs verticaux, tels que l’esport et les jeux en direct, pour conquérir des marchés inexploités.

Certains opérateurs historiques ont créé des programmes d'affiliation pour recruter de nouveaux acteurs en tirant parti de leur clientèle. Ce bouche à oreille est très efficace pour diffuser leur activité auprès des populations les moins connectées.

In addition to that, well-established operators represent a large market share for mobile money solution providers. As such, they incur less transaction fees in comparison to new entrant operators. Sharp Vision can provide a payment gateway on behalf of the regulator, thus allowing the regulator to ensure equitable fees amongst all operators, as such diminishing the barrier to entry for newcomers.

If you could compile a wish list for stakeholders (regulators, operators, players) in the African gambling ecosystem for the coming year, what would be at the top of that list?

My wish list would be threefold:

For Regulators: Clear and consistent policies, support for innovation, and collaboration with operators.

For Operators: Access to affordable technology, streamlined licensing processes, and market insights.

For Players: Enhanced consumer protection, fair play guarantees, and engaging gaming experiences.

En outre, les opérateurs bien établis représentent une part de marché importante pour les fournisseurs de solutions de mobile money. En tant que tels, ils supportent moins de frais de transaction par rapport aux nouveaux opérateurs entrants. Sharp Vision peut fournir une passerelle de paiement au nom du régulateur, permettant ainsi à ce dernier de garantir des tarifs équitables entre tous les opérateurs, réduisant ainsi la barrière à l'entrée pour les nouveaux arrivants.

Si vous pouviez dresser une liste de souhaits pour les parties prenantes (régulateurs, opérateurs, joueurs) de l’écosystème du jeu en Afrique pour l’année à venir, qu’est-ce qui figurerait en tête de cette liste ?

Ma wishlist serait triple :

Pour les régulateurs: Politiques claires et cohérentes, soutien à l’innovation et collaboration avec les opérateurs.

Pour les opérateurs: Accès à une technologie abordable, à des processus de licence rationalisés et à des informations sur le marché.

Pour les joueurs: Protection renforcée des consommateurs, garanties de fair-play et expériences de jeu engageantes.

As a closing thought, are there any opportunities for crypto gaming operators in Africa as we gear up for 2025?

On the one hand, cryptocurrency presents opportunities for gaming operators and players. The younger population is more tech-savvy and more inclined to alternative forms of payment. However, it

Pour conclure, existe-t-il des opportunités pour les opérateurs de jeux cryptographiques en Afrique alors que nous nous préparons pour 2025 ?

D’une part, la cryptomonnaie présente des opportunités pour les opérateurs de jeux et les joueurs. La population plus jeune est plus férue de technologie et plus encline aux modes de paiement

In an exclusive interview with iGaming AFRIKA, Tumelo Mokoena, the Assistant Manager of Advocacy and Communications at the South African Responsible Gambling Foundation (SARGF), shares her profound commitment to responsible gambling. She discusses her strategic initiatives aimed at uniting operators, regulators, and advocacy groups to foster a proactive culture of player protection within South Africa's gaming industry. Recognised as one of the most influential women in gaming in Africa in 2024, Tumelo's insights offer a compelling look into the future of responsible gambling advocacy.

Can you tell us a little bit about yourself, your passion for RG and how you got into the gaming industry

My name is Tumelo Mokoena, an Assistant Manager in the Advocacy and Communications department at the South African Responsible Gambling Foundation (SARGF). I wear another hat as a dedicated academic with a passion for Responsible Gambling Messaging, currently enrolled for my final year towards a Masters Strategic Communications degree at the University of Johannesburg.

With a strong background in research and education, I combine my scholarly expertise with practical experience to develop and implement effective gambling harm-reduction strategies through strategic communications. My journey into the gambling industry began in 2022 with an internship at SARGF. Driven by my commitment to public health, behavioural change, and policy development and being an academic, I actively engaged in research on gambling behaviour, addiction prevention, gambling advertising and messaging alongside its impact on human behaviour and public education/ awareness, ensuring that my work at SARGF is informed by the latest evidence-based approaches. I am an aspiring Doctor of Strategic Communications aiming to develop target-specific gambling harm-reduction messages, particularly for educating the youth and vulnerable communities and I am a proud member of the Women in Gaming community.

Can you share an overview of your role as Assistant Manager for Advocacy and Communications at The South African Responsible Gambling Foundation?

As Assistant Manager for Advocacy and Communications at the South African Responsible Gambling Foundation (SARGF), I play a key role in shaping public awareness, stakeholder engagement, and responsible gambling messaging and advocacy. My duties include co-leading strategic communication efforts aimed at educating the public, managing and coordinating awareness programmes, and social media, influencing policy, and promoting responsible gambling behaviours across South Africa.

What are some of the factors that help you measure the impact of your advocacy efforts in promoting responsible gambling?

Utilising various methodologies of facilitation assists in covering different learning styles including feedback methods that assist with measuring comprehension of advocacy efforts.

Katika mahojiano ya kipekee na iGaming AFRIKA, Tumelo Mokoena, Meneja Msaidizi wa Utetezi na Mawasiliano katika Wakfu wa Kamari Unaojibika wa Afrika Kusini (SARGF), anashiriki ahadi yake ya kina ya kucheza kamari kuwajibika. Anajadili mipango yake ya kimkakati inayolenga kuunganisha maopereta, wasimamizi, na vikundi vya utetezi ili kukuza utamaduni thabiti wa ulinzi wa wachezaji ndani ya tasnia ya michezo ya kubahatisha ya Afrika Kusini. Akitambuliwa kama mmoja wa wanawake walio na ushawishi mkubwa katika michezo ya kubahatisha barani Afrika mwaka wa 2024, maarifa ya Tumelo yanatoa mwonekano wa kuvutia katika mustakabali wa utetezi wa uwajibikaji wa kamari.

Je, unaweza kutueleza machache kuhusu wewe mwenyewe, mapenzi yako kwa RG na jinsi ulivyoanza kwenye tasnia ya michezo ya kubahatisha?

Jina langu ni Tumelo Mokoena, Meneja Msaidizi katika idara ya Utetezi na Mawasiliano katika Wakfu wa Kamari wa Kuwajibika wa Afrika Kusini (SARGF). Ninavaa kofia nyingine kama msomi aliyejitolea na shauku ya Kutuma Ujumbe wa Kamari kwa Kuwajibika, ambayo kwa sasa nimejiandikisha kwa mwaka wangu wa mwisho kuelekea shahada ya Uzamili ya Mawasiliano ya Kimkakati katika Chuo Kikuu cha Johannesburg.

Nikiwa na usuli dhabiti katika utafiti na elimu, ninachanganya utaalamu wangu wa kitaaluma na uzoefu wa vitendo ili kuendeleza na kutekeleza mikakati madhubuti ya kupunguza madhara ya kucheza kamari kupitia mawasiliano ya kimkakati. Safari yangu katika tasnia ya kamari ilianza mnamo 2022 na mafunzo ya ufundi huko SARGF. Kwa kuendeshwa na kujitolea kwangu kwa afya ya umma, mabadiliko ya tabia, na ukuzaji wa sera na kuwa msomi, nilijihusisha kikamilifu katika utafiti kuhusu tabia ya kucheza kamari, kuzuia uraibu, utangazaji wa kamari na kutuma ujumbe pamoja na athari zake kwa tabia ya binadamu na elimu/uhamasishaji wa umma, nikihakikisha kwamba kazi yangu katika SARGF inaongozwa na mbinu za hivi punde zinazotegemea ushahidi. Mimi ni Daktari Bingwa wa Mawasiliano ya Kimkakati ninayelenga kutayarisha ujumbe unaolengwa mahususi wa kupunguza madhara ya kucheza kamari, hasa kwa ajili ya kuelimisha vijana na jamii zilizo hatarini na mimi ni mwanachama mwenye fahari wa jumuiya ya Wanawake katika Michezo ya Kubahatisha.

Je, unaweza kushiriki muhtasari wa jukumu lako kama Meneja Msaidizi wa Utetezi na Mawasiliano katika The African Responsible Kamari Foundation?

Kama Meneja Msaidizi wa Utetezi na Mawasiliano katika Wakfu wa Kamari Unaojibika wa Afrika Kusini (SARGF), nina jukumu muhimu katika kuunda uhamasishaji wa umma, ushirikishwaji wa washikadau, na uwajibikaji wa ujumbe wa kamari na utetezi. Majukumu yangu ni pamoja na kuongoza juhudi za kimkakati za mawasiliano zinazolenga kuelimisha umma, kudhibiti na kuratibu programu za uhamasishaji, na mitandao ya kijamii, kushawishi sera, na kukuza tabia za uwajibikaji za kamari kote Afrika Kusini.

I would argue that the role of regulators has expanded due to the advancement of technology and the expansion of offerings.gambling “

The shift in industry conference conversations has been another impact measure, for example, my first presentation at the BiG Africa summit introduced conversations on Gambling Advertising and I have since noticed that it has become a conversation of interest.

What do you see as the biggest challenges in advocating for responsible gambling in South Africa?

The biggest challenges in advocating for responsible gambling in South Africa include unclear responsible gambling messaging resulting in comprehension challenges, misconceptions, cultural and socioeconomic factors driving risky gambling behaviours, gaps in regulation and enforcement, and the stigma surrounding gambling addiction.

Are there specific RG programmes or campaigns you have been involved in that are particularly proud of or excited about?

I am particularly proud of the way I have reshaped our awareness programmes. Especially the Taking Risks Wisely School’s awareness programme which is aimed at educating learners about the dangers of underage gambling, the programme has grown in terms of reach and targets more schools yearly.

Being that you were recognised as one of the most influential Women in Gaming in Africa in 2024, how has this recognition impacted your work and career?

Being recognised as one of the most influential Women in Gaming Africa 2024 was one of my biggest highlights of the year. Not only has it contributed to my professional growth, but it has also elevated my advocacy efforts, industry credibility, and professional growth. It has provided a greater platform to champion responsible gambling, influence policy discussions, and be mentored by women in the industry. This recognition has also opened new stakeholder engagement opportunities and strengthened my commitment to ensuring ethical and responsible gambling practices across South Africa. In essence, my voice has been amplified in the industry and academically.

Ni baadhi ya vipengele gani ambavyo vinakusaidia kupima athari za juhudi zako za utetezi katika kukuza uchezaji kamari unaowajibika?

Kutumia mbinu mbalimbali za uwezeshaji husaidia katika kujumuisha mitindo tofauti ya ujifunzaji ikijumuisha mbinu za mrejesho zinazosaidia kupima uelewa wa juhudi za utetezi. Maelekezo kwenye tovuti na ongezeko la simu za ushauri nasaha zinazopokelewa na SARGF ndizo hatua kubwa zaidi za juhudi zetu za utetezi na kufikia. Mabadiliko katika mazungumzo ya mkutano wa sekta imekuwa hatua nyingine ya athari, kwa mfano, wasilisho langu la kwanza katika mkutano wa kilele wa Big Africa, lilianzisha mazungumzo kuhusu Utangazaji wa Kamari na tangu wakati huo nimeona kuwa yamekuwa mazungumzo ya kuvutia.

Unaona kama nini changamoto kubwa katika kutetea uchezaji kamari amabo umewajibika nchini Afrika Kusini?

Changamoto kubwa zaidi katika kutetea uchezaji kamari unaowajibika nchini Afrika Kusini, ni pamoja na ujumbe usioeleweka wa uwajibikaji wa kamari ambao unasababisha changamoto za ufahamu, imani potofu, mambo ya kitamaduni na kiuchumi yanayoendesha tabia hatari za kamari, mapungufu katika kudhibiti na utekelezaji, na unyanyapaa amabao unazunguka uraibu wa kamari.

Je, kuna programu au kampeni mahususi za RG ulizohusika nazo ambazo unajivunia au kufurahishwa nazo?

Ninajivunia jinsi nilivyorekebisha upya programu zetu za uhamasishaji. Hasa mpango wa uhamasishaji wa Shule ya Taking Risks Wisely ambao unalenga kuelimisha wanafunzi kuhusu hatari za kucheza kamari, mpango huo umekua katika kufikia na unalenga shule zaidi kila mwaka.

Kwa kuwa ulitambuliwa kama mmoja wa Wanawake walio na ushawishi mkubwa katika Michezo ya Kubahatisha barani Afrika mnamo 2024, utambuzi huu umeathiri vipi kazi na taaluma yako?

Kutambulika kama mmoja wa Wanawake wenye ushawishi mkubwa katika Michezo ya Kubahatisha Afrika 2024 ilikuwa mojawapo ya mambo yangu makuu mwaka huu. Sio tu kwamba imechangia ukuaji wangu wa kitaaluma, lakini pia imeinua juhudi zangu za utetezi, uaminifu wa sekta, na ukuaji wa kitaaluma. Imetoa jukwaa kubwa zaidi la kutetea kamari inayowajibika, kushawishi mijadala ya sera, na kushauriwa na wanawake katika tasnia. Utambuzi huu pia umetengeza fursa mpya za ushiriki wa washikadau na kuimarisha dhamira yangu ya kuhakikisha maadili na uwajibikaji wa kamari kote Afrika Kusini. Kimsingi, sauti yangu imekuzwa katika tasnia na kitaaluma.

Tumelo Mokoena

Assistant Manager of Advocacy and Communications at the South African Responsible Gambling Foundation (SARGF),

How do you see the evolving role of regulators in ensuring proper responsible gaming measures and standards are in place in the African gaming sector?

For South Africa particularly, I would argue that the role of regulators has expanded due to the advancement of technology and the expansion of gambling offerings. However, responsible gambling policies and regulatory frameworks have not evolved, which provides us with room for improvement. For example, enforcement of Advertising NGA prescriptions and the centralised national self-exclusion database.

What changes or improvements would you like to see in gambling regulations to better protect consumers?

Acknowledgement and consideration of Public Health and Behavioural Science in Responsible Gambling Policies and Framework. Pro-activeness in player protection both in games and communication strategies disseminated.

How do you collaborate with stakeholders, majorly operators, to influence policy and ensure ethical practices in the industry?

I collaborate with operators and stakeholders through workshops to help them understand problem gambling in detail, responsible gambling programmes, training, and public awareness initiatives. This includes working with regulators to influence ethical policies, helping operators implement responsible gambling measures, conducting staff training, and leading joint awareness campaigns. By fostering engagement and accountability, I ensure that operators adopt ethical and player-focused gambling practices to create a safer industry.

What role do research and data analytics play in shaping your advocacy strategies?

Research and data analytics shape my advocacy strategies by providing evidence-based insights into gambling behaviour, measuring campaign effectiveness, and enhancing player protection. Data helps identify high-risk groups, assess responsible gambling initiatives, and support industry standards, ensuring that advocacy efforts are targeted, comprehensive, measurable, and impactful.

How has technology impacted your organization’s responsible gambling initiatives positively?

Technology has assisted the Foundation with tools for patient case management and expanding awareness reach. It has enhanced SARGF’s responsible gambling initiatives by enabling early detection of problem gambling, digital awareness campaigns, and accessible support services. AI-driven analytics, self-exclusion, online education, and a 24/7 helpline and other media channels have strengthened player engagement, protection and outreach, ensuring a more effective and responsive responsible gambling framework. We also have Digital Referral tools as well as self-screening tools to assist players in testing their gambling habits.

Unaonaje jukumu linaloendelea la wadhibiti katika kuhakikisha kuwa hatua na viwango vya uwajibikaji vya michezo ya kubahatisha vinawekwa katika sekta ya michezo ya Kiafrika?

Kwa Afrika Kusini haswa, ningesema kwamba jukumu la wadhibiti limepanuka kutokana na maendeleo ya teknolojia na upanuzi wa matoleo ya kamari. Hata hivyo, sera ya uwajibikaji za kamari na mifumo ya udhibiti haijabadilika, ambayo hutupatia nafasi ya kuboresha. Kwa mfano, utekelezaji wa maagizo ya NGA ya Utangazaji na hifadhidata kuu ya kitaifa ya kujitenga.

Ni mabadiliko gani au maboresho gani ambayo ungependa kuona katika kanuni za kamari ili kuwalinda watumiaji vyema zaidi?

Shukrani na kuzingatia Sayansi ya Afya ya Umma na Tabia katika Sera na Mfumo wa Uwajibikaji wa Kamari. Utendaji makini katika ulinzi wa wachezaji katika michezo na mikakati ya mawasiliano husambazwa.

Je, unashirikiana vipi na washikadau, hasa maopereta, kushawishi sera na kuhakikisha utendaji wa maadili katika tasnia?

Ninashirikiana na maopereta na washikadau kupitia warsha ili kuwasaidia kuelewa tatizo la kamari kwa undani, programu za kamari zilizo wajibika, mafunzo, na mipango ya uhamasishaji wa umma. Hii ni pamoja na kufanya kazi na wadhibiti ili kuathiri sera za maadili, kusaidia maopereta kutekeleza hatua zinazowajibika za kamari, kuendesha mafunzo ya wafanyakazi na kuongoza kampeni za pamoja za uhamasishaji. Kwa kuhimiza ushiriki na uwajibikaji, nina hakikisha kuwa maopereta wanafuata kanuni za maadili na zinazolenga wachezaji ili kuunda sekta salama zaidi.

Utafiti na uchanganuzi wa data una jukumu gani katika kuunda mikakati yako ya utetezi?

Utafiti na uchanganuzi wa data unatengeneza mikakati yangu ya utetezi kwa kutoa maarifa ambayo yanategemea ushahidi katika tabia ya kamari, kupima ufanisi wa kampeni na kuimarisha ulinzi wa wachezaji. Data husaidia kutambua vikundi vilivyo katika hatari kubwa, kutathmini mipango ya uwajibikaji ya kamari, na viwango vya sekta ya usaidizi, kuhakikisha kuwa juhudi za utetezi zinalengwa, pana, zinazoweza kupimika na zina athari.

Je, teknolojia imeathiri vipi mipango inayowajibika ya kamari ya shirika lako?

Teknolojia imesaidia Wakfu kwa zana za usimamizi wa kesi za wagonjwa na kupanua ufikiaji wa ufahamu. Imeimarisha mipango ya uwajibikaji ya SARGF ya kamari kwa kuwezesha ugunduzi wa mapema wa tatizo la kamari, kampeni za kuhamasisha kidijitali, na huduma za usaidizi zinazotakiwa. Uchanganuzi unaoendeshwa na AI, kujitenga, elimu ya mtandaoni, na nambari ya usaidizi wa 24/7 na idhaa zingine za media zimeimarisha ushiriki wa wachezaji, ulinzi na uhamasishaji, na kuhakikisha kuwa kuna mfumo bora zaidi na unaojibu wa kamari. Pia tuna zana za kuelekeza zilizo mtandaoni pamoja na zana za kujichunguza ili kuwasaidia wachezaji katika kujaribu tabia zao za kucheza kamari.

What are your thoughts on the intersection of gaming, mental health, and addiction management and how bad is the irresponsible gambling crisis in South Africa?

The intersection of gaming, mental health, and addiction management is a critical issue, particularly in the context of irresponsible gambling. Gambling addiction can have severe mental health consequences, including anxiety, depression, and family dysfunction, resulting in children’s trauma. It affects one’s social, physical and financial aspects of life, which often go unnoticed until they lead to significant harm. This is why it's essential to view gambling addiction as part of the broader public health conversation and treat it with the same urgency as other behavioural addictions, such as substance abuse. Studies show a growing number of individuals affected by problem gambling, but knowledge and education on mental health support and addiction services directly to punters on gambling platforms remain limited. While the SARGF provides valuable support, there is still a gap in resources dedicated to addiction prevention and warning messages for gamblers.

What trends do you foresee in responsible gambling advocacy in 2025?

As the gambling landscape evolves, responsible gambling advocacy in 2025 could be shaped by technological advancements, policy changes, and a stronger focus on mental and behavioural health. AI-powered behavioural analytics have the potential to enhance early detection of problem gambling patterns, allowing for personalised interventions. My honours research study found that consumers are currently targeted for gambling advertising and marketing to ensure player participation, and indeed this method influences their decision to participate in gambling this thus provides South African operators the opportunity to utilise the analytics to develop AI-driven harm reduction tools that will provide personalised responsible gambling messages to at-risk players for the sustainability of the gambling ecosystem.

Can you share a moment or experience that reaffirmed your commitment to this work?

Besides identifying the limitedly explored research area within gambling advertising and harm reduction messaging in Africa, I do not have only one moment, but rather, moments that reaffirmed my commitment to responsible gambling advocacy. The experiences our patients share on how gambling started as a harmless pastime but quickly spiralled out of control, affecting their mental health, relationships, and financial stability. Seeing transformation and renewed hope after awareness sessions reinforced the importance of my work in ensuring that gambling remains a safe and responsible activity while providing lifelines to those in need. These encounters and experiences always remind me that behind every statistic is a real person, and it strengthened my resolve to continue advocating for stronger protection, awareness campaigns, and industry accountability

Nini maoni yako kuhusu makutano ya michezo ya kubahatisha, afya ya akili, na udhibiti wa uraibu na jinsi tatizo la kutowajibika la kamari nchini Afrika Kusini lilivyo mbaya?

Makutano ya michezo ya kubahatisha, afya ya akili, na udhibiti wa uraibu ni suala muhimu, hasa katika muktadha wa kamari isiyowajibika. Uraibu wa kucheza kamari unaweza kuwa na madhara makubwa ya afya ya akili, ikiwa ni pamoja na wasiwasi, huzuni, na matatizo ya familia, na kusababisha kiwewe cha watoto. Inathiri nyanja za kijamii, kimwili na kifedha za mtu, ambazo mara nyingi hazizingatiwi mpaka zinasababisha madhara makubwa. Hii ndiyo sababu ni muhimu kuona uraibu wa kucheza kamari kama sehemu ya mazungumzo mapana ya afya ya umma na kuyashughulikia kwa uharaka sawa na uraibu mwingine wa kitabia, kama vile matumizi mabaya ya dawa za kulevya. Uchunguzi unaonyesha kuongezeka kwa idadi ya watu walioathiriwa na tatizo la kucheza kamari, lakini ujuzi na elimu kuhusu usaidizi wa afya ya akili na huduma za uraibu moja kwa moja kwa wanaotumia kamari kwenye mifumo ya kamari bado ni mdogo. Ingawa SARGF inatoa usaidizi muhimu, bado kuna pengo katika rasilimali zinazojitolea kuzuia uraibu na ujumbe wa onyo kwa wacheza kamari.

Je, unaona mienendo gani katika utetezi wa uwajibikaji wa kamari mwaka wa 2025?

Kadiri mazingira ya kamari yanavyoendelea, utetezi wa uwajibikaji wa kamari mwaka wa 2025 unaweza kuchagizwa na maendeleo ya kiteknolojia, mabadiliko ya sera, na kuzingatia zaidi afya ya akili na tabia. Uchanganuzi wa tabia unaoendeshwa na AI una uwezo wa kuboresha ugunduzi wa mapema wa mifumo ya shida ya kamari, ikiruhusu uingiliaji kati wa kibinafsi. Utafiti wangu wa utafiti wa heshima uligundua kuwa watumiaji kwa sasa wanalengwa kwa utangazaji wa kamari na uuzaji ili kuhakikisha ushiriki wa wachezaji, na kwa kweli njia hii inaathiri uamuzi wao wa kushiriki katika kamari hii kwa hivyo inawapa maopereta wa Afrika Kusini fursa ya kutumia uchanganuzi kuunda zana za kupunguza madhara zinazoendeshwa na AI ambazo zitatoa ujumbe wa kibinafsi wa kucheza kamari kwa wachezaji walio kwenye hatari kwa uendelevu wa mfumo wa kamari.

Je, unaweza kushiriki muda au uzoefu ambao ulithibitisha kujitolea kwako kwa kazi hii?

Kando na kubainisha eneo la utafiti lililogunduliwa kwa kiasi kidogo ndani ya utangazaji wa kamari na ujumbe wa kupunguza madhara barani Afrika, sina wakati mmoja tu, lakini badala yake, wakati ambao ulithibitisha kujitolea kwangu kwa utetezi wa uwajibikaji wa kamari. Matukio ambayo wagonjwa wetu wanashiriki kuhusu jinsi kamari ilianza kama mchezo usio na madhara lakini ilikomesha udhibiti haraka, na kuathiri afya yao ya akili, mahusiano na uthabiti wa kifedha. Kuona mabadiliko na matumaini mapya baada ya vipindi vya uhamasishaji kuliimarisha umuhimu wa kazi yangu katika kuhakikisha kwamba kamari inasalia kuwa shughuli salama na yenye kuwajibika huku nikitoa njia za kuokoa maisha kwa wale wanaohitaji. Mikutano na matukio haya hunikumbusha kila mara kuwa nyuma ya kila takwimu kuna mtu halisi, na iliimarisha azimio langu la kuendelea kutetea ulinzi thabiti, kampeni za uhamasishaji na uwajibikaji wa sekta.

What do you personally hope to leave in the realm of responsible gambling and advocacy?

I strive to bridge the responsible gambling messaging gap between operators, regulators, and advocacy groups such as SARGF to create a culture of proactive rather than reactive player protection gaming industry. My goal is to ensure that responsible gambling is embedded in industry regulations and practises rather than treated as an afterthought.

Je, wewe binafsi unatarajia kuacha nini katika nyanja ya uwajibikaji wa kamari na utetezi?

Ninajitahidi kuziba pengo linalowajibika la utumaji ujumbe wa kamari kati ya maopereta, wadhibiti, na vikundi vya utetezi kama vile SARGF ili kuunda utamaduni wa tasnia ya michezo ya kubahatisha inayohusika badala ya kulinda wachezaji. Lengo langu ni kuhakikisha kuwa uchezaji kamari ambao umewajibika unajumuishwa katika kanuni na desturi za tasnia badala ya kuchukuliwa kama wazo la baadaye.

ADDRESSING GAMBLING HARM WITH FREE TOOLS: BETBLOCKER’S MILESTONE EXPANSION IN ZAMBIA

As gambling continues to grow globally, so does the need for accessible tools to help those affected by gambling harm. iGaming AFRIKA magazine spoke with Duncan Garvie, Founder and Trustee of BetBlocker, and Rinashe Magumise, a gambling addiction and recovery trainer, to explore how technology and advocacy are shaping the future of responsible gambling.

BetBlocker, a charity dedicated to providing free, anonymous software that blocks access to gambling websites and apps, has been a lifeline for countless individuals since its launch in 2017. Through innovative features and tireless advocacy, the organisation continues to empower those struggling with gambling addiction.

Now, with its latest expansion into Zambia, BetBlocker is making a monumental impact in underserved regions. Collaborating with local champions like Magumise, the organisation is translating its app into native languages—ensuring accessibility for millions while fostering trust and community engagement.

This article delves into BetBlocker’s journey, its real-world impact, and its vision for a future where responsible gambling tools are available to all.

Can you briefly tell us what BetBlocker is, its mission and goals in the global gaming industry?

Duncan: BetBlocker is a charity registered in both the UK and USA. We provide free and anonymous blocking software. An app that you can download and choose how long you’d like to restrict from online gambling and the app will block your device from accessing gambling websites and apps for that period.

BetBlocker is a non-profit organisation. What would you say motivates you to see its success in more markets across the world?

Duncan: I’ve interacted with many people who have experienced gambling harm via my role as Head of ADR Services for CasinoReviews.com. I’ve seen the more challenging and brutal consequences of addiction. And I passionately believe that no one in that position, having already experienced severe financial detriment, should have to pay for help.

And that goes double for underserved populations, where there is little or no support available when things go wrong. It’s far more important that BetBlocker ensures that it is free and accessible in these markets.

Kadri kamari inavyo endelea kukua duniani kote, ndivyo hitaji la zana zinazoweza kufikia kusaidia wale walioathiriwa na madhara ya kucheza kamari linavyoongezeka. Jarida la iGaming AFRIKA lilizungumza na Duncan Garvie, Mwanzilishi na Mdhamini wa BetBlocker, na Rinashe Magumise, mkufunzi wa uraibu na urejeshi wa kamari, ili kuchunguza jinsi teknolojia na utetezi vinavyounda mustakabali wa kucheza kamari unawajibika.

BetBlocker, shirika la kutoa msaada linalojitolea kutoa programu zisizo za kulipishwa na zisizojulikana ambazo huzuia ufikiaji wa tovuti na programu za kamari, imekuwa njia ya maisha kwa watu wengi tangu ilipozinduliwa mwaka wa 2017. Kupitia vipengele vya ubunifu na utetezi usiochoka, shirika linaendelea kuwezesha wale wanao pambana na uraibu wa kucheza kamari.

Sasa, kwa upanuzi wake wa hivi punde nchini Zambia, BetBlocker inaleta matokeo makubwa katika maeneo ambayo hayajahudumiwa. Kwa kushirikiana na mabingwa wa ndani kama vile Magumise, shirika linatafsiri programu yake katika lugha za asili—kuhakikisha ufikivu wa mamilioni ya watu huku kikikuza uaminifu na ushirikiano na jamii.

Makala haya yanaangazia safari ya BetBlocker, athari zake katika ulimwengu halisi, na maono yake ya siku zijazo ambapo zana za kamari ambazo zimewajibika zinapatikana kwa wote.

Je, unaweza kutueleza kwa ufupi BetBlocker ni nini, dhamira na malengo yake katika tasnia ya michezo ya kubahatisha ya kimataifa?

Duncan: BetBlocker ni shirika la kutoa msaada lililosajiliwa nchini Uingereza na Marekani. Tunatoa programu ya kuzuia yenye ni bure na isiyojulikana. Programu ambayo unaweza kupakua na kuchagua muda ambao ungependa kuzuia kucheza kamari mtandaoni na programu itazuia kifaa chako kufikia tovuti na programu za kamari kwa kipindi hicho.

BetBlocker ni shirika lisilo la faida. Je, ni nini unaweza kusema hukupa motisha kuona mafanikio yake katika masoko zaidi duniani?

Duncan: Nimewasiliana na watu wengi ambao wamepata madhara ya kucheza kamari kupitia jukumu langu kama Mkuu wa Huduma za ADR kwa CasinoReviews.com. Nimeona matokeo magumu zaidi na ya kikatili ya uraibu. Na ninaamini kwa shauku kwamba hakuna mtu katika nafasi hiyo, akiwa tayari amepata uharibifu mkubwa wa kifedha, anapaswa kulipia msaada.

Na hiyo huenda maradufu kwa idadi ya watu ambao hawajahudumiwa na ambapo hakuna usaidizi hata kidogo wakati mambo yanaharibika. Ni muhimu zaidi kwamba BetBlocker ihakikishe kuwa ni bure na inapatikana katika masoko haya.

You’ve been a strong advocate for responsible gambling with BetBlocker since 2017. Can you tell us what inspired you to create this tool and the initial challenges you faced in its development?

Duncan: BetBlocker was inspired and motivated by my work mediating disputes between players and online gambling operators.Around 2016 we saw a substantial rise in the number of gambling harm-related complaints that were being submitted to our service. This was a consequence of the UKGC stepping in to regulate the market and the fact that more players were becoming aware of their rights.

There were a lot of very challenging cases, and sadly we couldn’t always recover money for every claimant. I wanted to find other support services that we could signpost for users. My first thoughts were blocking software, to buy people more time to deal with the deeper issues. But when I looked around, I realised that all the blocking software on the market was commercial, requiring a subscription fee to access.

Many of the people I was interacting with had already lost far more than they could afford. Telling them that they then had to pay to get support seemed deeply unfair to me. So, we set up BetBlocker, to provide blocking software free of charge. And we’ve been supporting vulnerable users for free ever since.

How did you foresee BetBlocker’s evolution when you first launched it, and what have been some of the biggest milestones so far in terms of growth and impact?

Duncan: Looking back, I’m not sure that I had a clearly defined plan for BetBlocker’s evolution, other than feeling that it was unfair that people who needed this type of support were having to pay for it. From that core drive, BetBlocker took on a life of its own.

Some of the big milestones for us have been the launch of our Calendaring feature, the rise in active users that we’ve seen at the end of 2024, translating into other languages, and gaining the support and recognition of our peers in the gambling harm minimisation space. Most notably, winning the National Council on Problem Gambling Jim Wuelfing Award for Prevention 2024.

You’ve recently partnered with Rinashe Magumise to launch BetBlocker in Zambia. What made this collaboration the right choice for BetBlocker’s expansion into Africa?

Duncan: It’s less about the fact that we’re launching in Africa, BetBlocker has always been freely available to anyone in Africa, and more that we’re trying to translate the tool into languages that will make it easier for communities in Africa (and all over the world) to access the support that we offer.

Many of the people who most need the support are at a point of crisis when they try to install BetBlocker. When you’re in that situation, you can’t think clearly. Being confronted by set-up instructions in a language that you either do not speak, or you aren’t confident in, can create a barrier to access that is insurmountable. We’re working hard to translate into as many languages as possible.

Umekuwa mtetezi hodari wa uchezaji kamari uliowajibika na BetBlocker tangu 2017. Je, unaweza kutuambia ni nini kilikuhimiza kuunda zana hii na changamoto za awali ulizokabiliana nazo katika ukuaji wake?

Duncan: BetBlocker ilitiwa moyo na kuchochewa na kazi yangu ya kupatanisha mizozo kati ya wachezaji na maopereta wa kamari mtandaoni. Takriban 2016 tuliona ongezeko kubwa la idadi ya malalamiko yanayohusiana na madhara ya kamari ambayo yalikuwa yakiwasilishwa kwa huduma yetu. Haya yalikuwa ni matokeo ya UKGC kuingilia kati ili kudhibiti soko na ukweli kwamba wachezaji zaidi walikuwa wakifahamu haki zao.

Kulikuwa na kesi nyingi zenye changamoto nyingi, na za kusikitisha hatukuweza kurejesha pesa kila wakati kwa kila mdai. Nilitaka kupata huduma zingine za usaidizi ambazo tungeweza kuweka saini kwa watumiaji. Mawazo yangu ya kwanza yalikuwa yanazuia programu, kununua watu wakati zaidi wa kushughulikia maswala ya kina. Lakini nilipoangalia kote, niligundua kuwa programu zote za kuzuia kwenye soko zilikuwa za kibiashara, zinazohitaji ada ya usajili ili kufikia.

Watu wengi niliokuwa nikishirikiana nao tayari walikuwa wamepoteza zaidi ya walivyoweza kumudu. Kuwaambia kwamba walipaswa kulipa ili kupata usaidizi ilionekana kuwa si haki kwangu. Kwa hivyo, tulianzisha BetBlocker, ili kutoa programu ya kuzuia bila malipo. Na tumekuwa tukisaidia watumiaji walio katika mazingira magumu bila malipo tangu wakati huo.

Je, ulionaje mabadiliko ya BetBlocker ulipoizindua kwa mara ya kwanza, na ni hatua gani kubwa zaidi kufikia sasa katika suala la ukuaji na athari?

Duncan: Nikiangalia nyuma, sina uhakika kwamba nilikuwa na mpango uliofafanuliwa wazi wa mageuzi ya BetBlocker, zaidi ya kuhisi kuwa haikuwa haki kwamba watu waliohitaji usaidizi wa aina hii walilazimika kuulipia. Kutoka wakati huo, BetBlocker ulichukua mwelekeo wake yenyewe.

Baadhi ya matukio makubwa kwetu yamekuwa uzinduzi wa kipengele chetu cha Kalenda, ongezeko la watumiaji wanaofanya kazi ambao tumeona mwishoni mwa 2024, kutafsiri katika lugha nyingine, kupata usaidizi na kutambuliwa na wenzetu katika nafasi ya kupunguza madhara ya kucheza kamari. Hasa zaidi, kushinda Baraza la Kitaifa la Tatizo la Kamari la Jim Wuelfing la Kuzuia 2024.

Hivi majuzi umeshirikiana na Rinashe Magumise kuzindua BetBlocker nchini Zambia. Ni nini kilifanya ushirikiano huu kuwa chaguo sahihi kwa upanuzi wa BetBlocker katika Afrika?

Duncan: Si kuhusu kwamba tunazindua barani Afrika, BetBlocker imekuwa ikipatikana bila malipo kila wakati kwa mtu yeyote barani Afrika, na zaidi kwamba tunajaribu kutafsiri zana hiyo katika lugha ambayo itarahisisha kwa jumuiya za Afrika (na duniani kote) ili kupata usaidizi tunaotoa.

Watu wengi wanaohitaji usaidizi zaidi wako katika wakati wa shida wanapojaribu kusakinisha BetBlocker.

Our partnership with Rinashe and Fresh Start was typical of our translation projects. Rinashe reached out to us to talk about improving support and awareness in Zambia. We were lucky enough to have been given some funding from Entain specifically to support Zambia, so we tapped Rinashe’s local expertise to establish which dialects would be best to support, and Rinashe worked with us to find a translator capable of doing the job.

Most of our translation projects start with someone, often a treatment provider or operator, in the relevant country offering to support us by doing the translation, meaning that we only have to deliver the technical upgrade. This also ensures that we end up with a close partner, on the ground, who knows the (country’s) politics and the right people to speak to in the country to help us ensure that the service is visible to local communities. Rinashe has been an absolute superstar and we do not doubt that many people in Zambia will find the support that they need because of his work.

As BetBlocker expands into Zambia, what are the unique opportunities you anticipate in a new market, particularly one with such a diverse range of local dialects and cultures?

Duncan: As a charity, opportunities are very different to other organisations and businesses. For us, opportunity is being able to reach more people who may find our support beneficial. Zambia is a country of over 20 million people. There are 5 million Bemba speakers, 7 million Nyanja speakers, and 1.5 million Tonga speakers. Those are significant new audiences that we can now reach more easily.

What role do you see BetBlocker playing in Zambia’s broader efforts to address gambling addiction, especially considering the cultural and socio-economic context?

Duncan: Zambia is severely underrepresented in terms of support for people experiencing gambling harm. It is a rapidly growing market in terms of the focus that the industry is paying to Zambia. Local infrastructures are still fighting to catch up with the emerging need for support.

BetBlocker provides an option that was entirely unavailable previously. It is free, meaning that people can access it regardless of their economic status. And it is anonymous to use, ensuring that cultural barriers can be mitigated.

Betblocker will be available in three local languages in Zambia: Bemba, Nyangi, and Tonga. Why was it important to localise the app, and how do you think it will impact its success in the region?

Duncan: Given historic Western imperialism it is entirely understandable that many African communities are cynical of Europeans bearing gifts. To engage differing demographics, you must be able to communicate in a relatable way. By translating into the local languages, we’re reaching out and making a gesture. We are Stating clearly that BetBlocker isn’t a project for other people that just happens to be available in Zambia, but that we are specifically trying to support Zambians and ensure they can access the service as easily as possible.

Unapokuwa katika hali hiyo, huwezi kufikiri vizuri. Kukabiliwa na maagizo ya usanidi katika lugha ambayo huzungumzi, au huna uhakika nayo, kunaweza kuunda kizuizi cha ufikiaji ambacho hakiwezi kutatuliwa. Tunajitahidi kutafsiri katika lugha nyingi iwezekanavyo.

Ushirikiano wetu na Rinashe na Fresh Start ulikuwa mfano wa miradi yetu ya utafsiri. Rinashe alitufikia ili kuzungumza kuhusu kuboresha usaidizi na uhamasishaji nchini Zambia. Tulikuwa na bahati ya kupewa ufadhili fulani kutoka kwa Entain haswa kusaidia Zambia, kwa hivyo tuligusa utaalamu wa ndani wa Rinashe ili kubaini ni lahaja zipi zingefaa kutumia, na Rinashe akafanya kazi nasi kutafuta mfasiri mwenye uwezo wa kufanya kazi hiyo.

Miradi yetu mingi ya utafsiri huanza na mtu fulani, mara nyingi mtoa huduma za matibabu au opereta, katika nchi husika anayejitolea kutusaidia kwa kufanya tafsiri, kumaanisha kwamba tunapaswa kutoa toleo jipya la kiufundi pekee. Hii pia inahakikisha kwamba tunaishia na mshirika wa karibu, mashinani, anayejua siasa (za nchi) na watu wanaofaa kuzungumza nao nchini ili kutusaidia kuhakikisha kuwa huduma hiyo inaonekana kwa jamii za wenyeji. Rinashe amekuwa supastaa kabisa na hatuna shaka kuwa watu wengi nchini Zambia watapata sapoti wanayohitaji kwa sababu ya kazi yake.

BetBlocker inavyozidi kukua hadi Zambia, ni fursa zipi za kipekee unazotarajia katika soko jipya, hasa lililo na anuwai ya lahaja na tamaduni za kienyeji?

Duncan: Kama shirika la kutoa msaada, fursa ni tofauti sana na mashirika na biashara zingine. Kwetu sisi, fursa ni kuweza kufikia watu wengi zaidi ambao wanaweza kupata usaidizi wetu kuwa wa manufaa. Zambia ni nchi yenye watu zaidi ya milioni 20. Kuna wazungumzaji milioni 5 wa Kibemba, wazungumzaji milioni 7 wa Nyanja, na wazungumzaji milioni 1.5 wa Tonga. Hao ni watazamaji wapya muhimu ambao sasa tunaweza kuwafikia kwa urahisi zaidi.

Je, unaona BetBlocker in majukumu gani katika juhudi pana za Zambia kushughulikia uraibu wa kucheza kamari, hasa kwa kuzingatia muktadha wa kitamaduni na kijamii na kiuchumi?

Duncan: Zambia haijawakilishwa sana katika suala la usaidizi kwa watu wanaopata madhara ya kucheza kamari. Ni soko linalokua kwa kasi katika suala la mwelekeo ambao tasnia inalipa Zambia. Miundombinu ya ndani bado inapambana ili kupata hitaji linalojitokeza la usaidizi.

BetBlocker hutoa chaguo ambalo halikupatikana kabisa hapo awali. Ni bure, ikimaanisha kuwa watu wanaweza kuipata bila kujali hali zao za kiuchumi. Na ni jina lisilojulikana kutumia, kuhakikisha kuwa vikwazo vya kitamaduni vinaweza kupunguzwa.

Betblocker itapatikana katika lugha tatu za kienyeji nchini Zambia: Bemba, Nyangi, na Tonga. Kwa nini ilikuwa muhimu kubinafsisha programu, na unafikiri itaathiri vipi mafanikio yake katika eneo?

Kwa kuzingatia ubeberu wa kihistoria wa Kimagharibi inaeleweka kabisa kwamba jumuiya nyingi za Kiafrika zina dharau kwa Wazungu kubeba zawadi. Ili kushirikisha idadi ya watu tofauti, lazima uweze kuwasiliana kwa njia inayohusiana.

BetBlocker provides an option that was entirely unavailable previously. It is free, meaning that people can access it regardless of their economic status.

Looking ahead, what’s next for Betblocker in terms of innovation and further expansion? Do you have plans for introducing new features or entering other African countries?

Duncan: Yes, and yes. We have around a dozen new languages in the pipeline that we’re hoping to launch throughout 2025.

Beyond this, however, we intend to upgrade and rebrand our Calendaring feature to our Scheduling feature. This feature allows people to manage their gambling. To stay in control and ensure it remains affordable for them. The upgraded feature will allow users to block by the hour, and to create repeating profiles.

So, for instance, if you still want to be able to place a bet before the match, but know live betting during the match is a risk for you, you can set the block to activate during the match, or if you want to make sure that your bills are paid before you play, you can look up your payday and block a few days after each month.

Our Scheduling tool gives users the control to decide where and when they play. We have a lot of other features planned, but we can’t talk about them until closer to their launch date.

As to other African countries, we’re already available to anyone in Africa. But in terms of translating the service, we’re already working with groups in another couple of African countries and we’re very keen to expand further.

How do you measure the impact of BetBlocker in communities?

Duncan: This is a challenging question. As BetBlocker is anonymous to use, it’s difficult to track our impact. However, there are a couple of ways we approach this problem.

Whilst we cannot track individual users, we can access some data on aggregate user behaviours (i.e. how many people are using the service etc.) We are currently building out an analytics platform that we hope to make publicly available so that both our users and our partners can get data on how people are using BetBlocker.

Our partners on projects like our Zambian translations are also invaluable to assessing the effectiveness of BetBlocker. Many of our partners on translation projects are treatment providers who give us user feedback via their patients’. Within the last week we received the following feedback from a treatment provider in Africa:

Kwa kutafsiri katika lugha za ndani, tunawasiliana na kufanya ishara. Tunasema kwa uwazi kwamba BetBlocker si mradi wa watu wengine ambao hutokea tu kuwa unapatikana nchini Zambia, lakini kwamba tunajaribu hasa kusaidia Wazambia na kuhakikisha kuwa wanaweza kufikia huduma kwa urahisi iwezekanavyo.

Kuangalia mbele, ni nini kinachofuata kwa Betblocker katika suala la uvumbuzi na upanuzi zaidi? Je, una mipango ya kutambulisha vipengele vipya au kuingia katika nchi nyingine za Afrika?

Duncan: Ndiyo, na ndiyo. Tuna takriban lugha dazeni mpya ambazo tunatarajia kuzizindua mwaka mzima wa 2025.

Zaidi ya hayo, hata hivyo, tunanuia kuboresha na kubadilisha kipengele chetu cha Kalenda kuwa kipengele chetu cha Kuratibu. Kipengele hiki huruhusu watu kudhibiti kamari zao. Ili kukaa katika udhibiti na kuhakikisha kuwa inabaki kuwa nafuu kwao. Kipengele kilichoboreshwa kitaruhusu watumiaji kuzuia kwa saa, na kuunda wasifu unaojirudia.

Kwa hivyo, kwa mfano, ikiwa bado ungependa kuweka dau kabla ya mechi, lakini unajua kwamba kuweka dau moja kwa moja wakati wa mechi ni hatari kwako, unaweza kuweka kizuizi kuwezesha wakati wa mechi, au ukitaka kuweka dau. uhakika kwamba bili zako zimelipwa kabla ya kucheza, unaweza kutafuta siku ya malipo yako na kuzuia siku chache baada ya kila mwezi.

Zana yetu ya Kuratibu huwapa watumiaji udhibiti wa kuamua wapi na lini wacheze. Tuna vipengele vingine vingi vilivyopangwa, lakini hatuwezi kuzungumza juu yao hadi karibu na tarehe yao ya uzinduzi.

Kuhusu nchi nyingine za Kiafrika, tayari tunapatikana kwa mtu yeyote barani Afrika. Lakini katika suala la kutafsiri huduma, tayari tunafanya kazi na vikundi katika nchi kadhaa za Kiafrika na tunatamani sana kupanua zaidi.

Je, unapima vipi athari za BetBlocker katika jamii?

Duncan: Hili ni swali gumu. Kwa vile BetBlocker haitambuliki kutumia, ni vigumu kufuatilia athari zetu. Walakini, kuna njia kadhaa za kushughulikia shida hii.

Ingawa hatuwezi kufuatilia watumiaji binafsi, tunaweza kufikia baadhi ya data kuhusu jumla ya tabia za watumiaji (yaani, watu wangapi wanatumia huduma n.k.) Kwa sasa tunaunda jukwaa la uchanganuzi ambalo tunatarajia kufanya lipatikane hadharani ili watumiaji wetu na washirika wanaweza kupata data kuhusu jinsi watu wanavyotumia BetBlocker.

Washirika wetu kwenye miradi kama vile tafsiri zetu za Kizambia pia ni muhimu katika kutathmini ufanisi wa BetBlocker. Washirika wetu wengi kwenye miradi ya utafsiri ni watoa huduma za matibabu ambao hutupa maoni ya watumiaji kupitia wagonjwa wao. Ndani ya wiki iliyopita tulipokea maoni yafuatayo kutoka kwa mhudumu wa matibabu barani Afrika:

“We now have more success stories on Betblocker and the downloads are going up. Just last week a chronic player told us how the app stopped him from relapsing.”

So the translation partnerships are very much a two-way street and help us gain a window into how the service is being used.

And finally, we’re currently working with a renowned academic institute who are conducting research into the impact of blocking software. We’re thrilled to be part of this study and we’re looking to support more academic research over the coming years.

What kind of feedback have you received from users in other markets, and how will you apply those learnings in Zambia and as well in other markets in Africa that you may be eyeing?

Duncan: The feedback we most commonly receive in other markets (where we haven’t already translated the service), is that BetBlocker is a very useful tool, that the facts that it’s free and anonymous are very appealing to the people that need the service, but that the tool isn’t available in the native languages of the user presents a significant challenge.

We’re hoping that addressing this barrier will allow more Zambians to access our service. And we’re actively looking for partners to help us translate into the necessary languages for every other African country.

"Sasa tuna hadithi nyingi za mafanikio kwenye Betblocker na vipakuliwa vinaongezeka. Wiki iliyopita tu mchezaji wa muda mrefu alituambia jinsi programu ilimzuia kurudia tena.

Kwa hivyo ushirikiano wa kutafsiri ni wa pande mbili na unatusaidia kupata dirisha la jinsi huduma hiyo inatumiwa.

Na hatimaye, kwa sasa tunafanya kazi na taasisi maarufu ya kitaaluma inayofanya utafiti kuhusu athari za kuzuia programu. Tumefurahi kuwa sehemu ya utafiti huu na tunatazamia kusaidia utafiti zaidi wa kitaaluma katika miaka ijayo.

Umepokea maoni ya aina gani kutoka kwa watumiaji katika masoko mengine, na utatumiaje mafunzo hayo nchini Zambia na pia katika masoko mengine barani Afrika ambayo unaweza kuwa unayaangalia?

Duncan: Maoni tunayopokea kwa kawaida katika masoko mengine (ambapo bado hatujatafsiri huduma), ni kwamba BetBlocker ni zana muhimu sana, ambayo ukweli kwamba ni ya bure na isiyojulikana inavutia sana watu wanaohitaji huduma. , lakini kwamba zana haipatikani katika lugha asili za mtumiaji huleta changamoto kubwa.

Tunatumai kuwa kushughulikia kizuizi hiki kutaruhusu Wazambia zaidi kupata huduma zetu. Na tunatafuta washirika wa kutusaidia kutafsiri katika lugha zinazohitajika kwa kila nchi nyingine za Kiafrika.

Driving Positive Change in Gambling Addiction Support

Rinashe, your expertise in brand consulting and your work in gambling addiction recovery have given you a unique perspective. Can you tell us more about your journey and what led you to focus on gambling addiction?

Rinashe: I was a gambling addict for four years, (2019-2022). I lost over k 250 000 chasing the thrill. My addiction went beyond financial losses as I managed to destroy almost every personal and professional relationship I had. Realising that I was on a dark path, I started my recovery journey on the 31st of December 2022.

My story of resilience propelled me to come out and help those who might be going through the same in my country. The gambling industry has grown to astronomical levels but at the same time, it has increased the chances of gambling harms- affecting a lot of people on a global scale.

Seeing that there was a need to raise education and awareness, I focused entirely on gambling addiction, specifically training organisation and peer mentoring.

How does your experience as a gambling addiction and recovery trainer inform your approach to launching Betblocker in new markets like Zambia?

Rinashe: Raising education and awareness about gambling harms in Zambia is only one part of the Siamese equation. As much as I talk about the problems we are currently facing, there must be a solution to that problem.

Betblocker’s software plays a critical part in helping those who might have a challenge putting a cap on their gambling habits. Better yet, those who are seeking recovery and want to create a better environment for themselves.

This initiative will enhance my training experience as I will be able to recommend Betblocker to those who need it in Zambia.

You’ve partnered with Duncan Garvie to bring Betblocker to Zambia. What excites you most about this partnership, and what do you think it brings to the Zambian market?

Rinashe: Our partnership is a bridge between Europe and Africa. A collaboration like this will help intensify the efforts being made to combat the harms caused by gambling.

Seeing that gambling addiction is a global health crisis, there is an urgent need to use universal and technology-sourced solutions. Betblocker is a trailblazer in that aspect.

Rinashe, ujuzi wako katika ushauri wa chapa na kazi yako katika kurejesha uraibu wa kamari kumekupa mtazamo wa kipekee. Je, unaweza kutueleza zaidi kuhusu safari yako na ni nini kilikuongoza kuzingatia uraibu wa kucheza kamari?

Rinashe: Nilikuwa mraibu wa kamari kwa miaka minne, (2019-2022). Nilipoteza zaidi ya k 250 000 nikifuatilia msisimko. Uraibu wangu ulizidi hasara ya kifedha kwani nilifanikiwa kuharibu karibu kila uhusiano wa kibinafsi na wa kikazi niliokuwa nao. Nilipogundua kuwa nilikuwa kwenye njia nyororo, nilianza safari yangu ya kupona mnamo tarehe 31 Desemba 2022.

Hadithi yangu ya uthabiti ilinisukuma kujitokeza na kuwasaidia wale ambao wanaweza kuwa wanapitia hali hiyo katika nchi yangu. Sekta ya kamari imekua hadi viwango vya astronomia lakini wakati huo huo, imeongeza uwezekano wa madhara ya kucheza kamari- kuathiri watu wengi duniani kote.

Kuona kwamba kulikuwa na haja ya kuongeza elimu na ufahamu, nilizingatia kabisa uraibu wa kucheza kamari, hasa shirika la mafunzo na ushauri wa rika.

Je, uzoefu wako kama mkufunzi wa uraibu wa kamari na urejeshi unakujulisha vipi mbinu yako ya kuzindua Betblocker katika masoko mapya kama Zambia?

Rinashe: Kukuza elimu na ufahamu kuhusu madhara ya kamari nchini Zambia ni sehemu moja tu ya mlinganyo wa Siamese. Kwa jinsi ninavyozungumzia matatizo yanayotukabili kwa sasa, lazima kuwe na suluhu ya tatizo hilo.

Programu ya Betblocker ina sehemu muhimu katika kusaidia wale ambao wanaweza kuwa na changamoto kuweka kizuizi kwenye tabia zao za kamari. Afadhali zaidi, wale wanaotafuta kupona na wanataka kujitengenezea mazingira bora.

Mpango huu utaboresha uzoefu wangu wa mafunzo kwani nitaweza kupendekeza Betblocker kwa wale wanaoihitaji nchini Zambia.

Umeshirikiana na Duncan Garvie kuleta Betblocker nchini Zambia. Ni nini kinakufurahisha zaidi kuhusu ushirikiano huu, na unafikiri unaleta nini katika soko la Zambia?

Rinashe: Ushirikiano wetu ni daraja kati ya Ulaya na Afrika. Ushirikiano kama huu utasaidia kuimarisha juhudi zinazofanywa ili kupambana na madhara yanayosababishwa na kucheza kamari.

Kwa kuona kwamba uraibu wa kucheza kamari ni janga la afya duniani kote, kuna haja ya haraka ya kutumia masuluhisho ya ulimwengu na ya teknolojia.

Seeing that gambling addiction is a global health crisis, there is an urgent need to use universal and technology-sourced solutions. Betblocker is a trailblazer in that aspect.

Having been in the gambling industry for quite a while, bringing that value into it will allow all stakeholders associated with the gambling industry to benchmark their efforts in combating gambling addiction by adopting a solution that is palatable in local languages.

What challenges have you seen firsthand in dealing with gambling addiction in Zambia, and how do you think Betblocker can help address these issues on a societal level?

Rinashe: The stigma around gambling addiction is an impending factor. Gambling addiction treatment is still in its infancy in Zambia and most people prefer to hide and suffer in silence instead of seeking help.

In addition to the stigma, there are fewer places people can get help specifically dealing with gambling addiction. More mental health facilities are needed and more organisations need to get on board when it comes to raising education and awareness as far as gambling addiction is concerned.

Software that can help block those who are overwhelmed or overburdened will help in dealing with gambling addiction. It’s a piece of the puzzle needed to complete the recovery jigsaw.

Why was it crucial for Betblocker to be available in Bemba, Nyangi, and Tonga? How does local language accessibility impact the success of a tool like Betblocker in Zambia?

Rinashe: Betblocker being available in local dialects is an effort to communicate clearly what the software aims to achieve. We quickly recognised the barrier that is imposed when people do not clearly understand what it does and how it’s used.

Zambia is a rich country in terms of cultural diversity with over 72 languages. Although we managed to make Betblocker available in those three languages, we hope to have more, so that it can be accessible in more than three languages.

Betblocker being available in local languages, makes it easy for people to understand and use it in a way they feel safe and comfortable. It also ensures compliance as users know and understand clearly what they are signing up for, which could otherwise be a challenge to those who can’t understand it in English.

How do you plan to raise awareness of Betblocker’s services in Zambia, and what role do you see local communities and institutions playing in supporting the initiative?

Rinashe: As a gambling addiction and recovery trainer, it’s easy to recommend software that I trust through sessions with organisations and individuals. My main aim is to have more organisations get on board in endorsing this software so that it becomes more available to as many people as possible.

Betblocker ni trailblazer katika kipengele hicho.

Kwa kuwa katika tasnia ya kamari kwa muda mrefu, kuleta thamani hiyo ndani yake kutaruhusu washikadau wote wanaohusishwa na tasnia ya kamari kuainisha juhudi zao katika kupambana na uraibu wa kucheza kamari kwa kupitisha suluhu linalofaa katika lugha za kienyeji.

Ni changamoto gani umeziona moja kwa moja katika kukabiliana na uraibu wa kucheza kamari nchini Zambia, na unadhani Betblocker inaweza kusaidia vipi kushughulikia masuala haya katika ngazi ya jamii?

Rinashe: Unyanyapaa kuhusu uraibu wa kucheza kamari ni sababu inayozuia. Matibabu ya uraibu wa kucheza kamari bado ni changa nchini Zambia na watu wengi wanapendelea kujificha na kuteseka kimya badala ya kutafuta msaada.

Mbali na unyanyapaa, kuna maeneo machache ambayo watu wanaweza kupata usaidizi hasa kukabiliana na uraibu wa kucheza kamari. Vituo zaidi vya afya ya akili vinahitajika na mashirika zaidi yanahitaji kuingia kwenye bodi linapokuja suala la kuongeza elimu na uhamasishaji kuhusu uraibu wa kucheza kamari.

Programu ambayo inaweza kusaidia kuzuia wale walioelemewa au kulemewa itasaidia katika kukabiliana na uraibu wa kucheza kamari. Ni kipande cha fumbo kinachohitajika ili kukamilisha jigsaw ya uokoaji.

Kwa nini ilikuwa muhimu kwa Betblocker kupatikana katika Bemba, Nyangi, na Tonga? Je, upatikanaji wa lugha ya ndani unaathiri vipi mafanikio ya zana kama vile Betblocker nchini Zambia?

Rinashe: Betblocker inapatikana katika lahaja za kienyeji ni juhudi ya kuwasiliana kwa uwazi kile programu inalenga kufikia. Tulitambua kwa haraka kizuizi kinachowekwa wakati watu hawaelewi waziwazi kile kinafanya na jinsi kinatumiwa.

Zambia ni nchi tajiri katika suala la tofauti za kitamaduni na zaidi ya lugha 72. Ingawa tulifaulu kufanya Betblocker ipatikane katika lugha hizo tatu, tunatumai kuwa na zaidi, ili iweze kupatikana katika zaidi ya lugha tatu.

Betblocker inapatikana katika lugha za kienyeji, hurahisisha watu kuielewa na kuitumia kwa njia ambayo wanahisi salama na kustarehesha. Pia huhakikisha utii kwani watumiaji wanajua na kuelewa vyema wanachojisajili, jambo ambalo linaweza kuwa changamoto kwa wale ambao hawawezi kuelewa kwa Kiingereza.

Unapangaje kuongeza ufahamu wa huduma za Betblocker nchini Zambia, na ni jukumu gani unaona jumuiya na taasisi za ndani zikicheza katika kuunga mkono mpango huo?

Rinashe: Kama mkufunzi wa uraibu wa kamari na urejeshi, ni rahisi kupendekeza programu ninayoamini kupitia vipindi na mashirika na watu binafsi. Kusudi langu kuu ni kuwa na mashirika mengi zaidi katika kuidhinisha programu hii ili ipatikane zaidi kwa watu wengi iwezekanavyo.

Local communities and institutions play a key role in promoting responsible gambling. The value that blocking software brings to responsible gambling cannot be underestimated. By endorsing this software, it makes it easy to help those who might need the same service.

Jumuiya na taasisi za mitaa zina jukumu muhimu katika uchezaji kamari unaowajibika. Thamani ambayo programu ya kuzuia huleta kwa kamari inayowajibika kupunguzwa. Kwa kuidhinisha programu hii, hurahisisha jinsi wale ambao wanaweza kuhudumia sawa.

“Seeing that gambling addiction is a global health crisis, there is an urgent need to use universal and technology-sourced solutions. Betblocker is a trailblazer in that aspect.

What do you hope to achieve in Zambia with Betblocker’s launch? Are there specific outcomes you’re aiming for in terms of reducing gambling addiction and promoting responsible gambling?

Rinashe: The main objective is to help people who are on a recovery path but do not have the means to create a healthy digital environment. At this point, we cannot quantify the number of people who are affected but the availability of this software makes it easy to help those affected.

As I mentioned earlier, responsible gambling requires a holistic approach and full participation from all stakeholders. When more people get on board and support this initiative, more will get the help they need

In your opinion, what role can the government, local organisations, and businesses play in the broader effort to combat gambling addiction, especially among the youth in Zambia and across Southern Africa?

Rinashe: In general, every stakeholder must acknowledge the devastating effects of gambling addiction to promote responsible gambling. However, there are different roles that each stakeholder can play to contribute to the overall success of combating gambling addiction especially among youths across Southern Africa.

The government is solely responsible for creating a conducive environment where gaming operators can thrive and at the same time build a healthy digital environment. This is possible through a robust legal framework that balances the needs of everyone.

Local organisations have the mandate to raise education and awareness when it comes to gambling addiction. This includes churches, schools and any other organisation with people. Seeing that gambling addiction does not discriminate, everyone needs to get educated or get the help they need.

Businesses need to educate their workforce because gambling addiction has also affected the productivity of people in different organisations. This can be facilitated through training sessions; hosting well-being talks and collaborating with non-profits to raise awareness when it comes to this issue.

Overall it all comes together as each stakeholder contributes a piece of the jigsaw in combating gambling addiction. I believe if we come together, we can achieve the intended objectives.

How do you plan to continuously engage with users who may need ongoing support or education regarding gambling addiction and recovery?

Rinashe: Social media is a great platform to raise education and awareness when it comes to gambling addiction and recovery. I have two platforms at the moment, on TikTok & LinkedIn that I use to educate the public.

My content is anchored on simplifying addiction in a context that people in my country can understand through situations they live through. There are more plans to formalise my work to have more people get the help they need through 24/7 support and teletherapy.

Je, unatarajia kupata nini nchini Zambia kwa uzinduzi wa Betblocker? Je, kuna matokeo mahususi unayolenga katika suala la kupunguza uraibu wa kucheza kamari na kukuza uchezaji kamari uliowajibika?

Rinashe: Lengo kuu ni kuwasaidia watu ambao wako kwenye njia ya kurejesha urejeshaji lakini hawana njia ya kuunda mazingira mazuri ya kidijitali. Katika hatua hii, hatuwezi kuhesabu idadi ya watu ambao wameathirika lakini upatikanaji wa programu hii hurahisisha kuwasaidia walioathirika.

Kama nilivyotaja hapo awali, kucheza kamari kunahitaji mbinu kamili na ushiriki kamili kutoka kwa washikadau wote. Wakati watu wengi zaidi wataingia na kuunga mkono mpango huu, zaidi watapata usaidizi wanaohitaji.

Kwa maoni yako, ni jukumu gani serikali, mashirika ya ndani, na wafanyabiashara wanaweza kuchukua katika juhudi pana za kupambana na uraibu wa kucheza kamari, hasa miongoni mwa vijana nchini Zambia na kote Kusini mwa Afrika?

Rinashe: Kwa ujumla, kila mdau lazima atambue athari mbaya za uraibu wa kucheza kamari ili kukuza uchezaji kamari unaowajibika. Hata hivyo, kuna majukumu tofauti ambayo kila mdau anaweza kutekeleza ili kuchangia katika mafanikio ya jumla ya kupambana na uraibu wa kucheza kamari hasa miongoni mwa vijana kote Kusini mwa Afrika.

Serikali ina jukumu la pekee la kuunda mazingira mazuri ambapo waendeshaji wa michezo ya kubahatisha wanaweza kustawi na wakati huo huo kujenga mazingira bora ya kidijitali. Hili linawezekana kupitia mfumo thabiti wa kisheria unaosawazisha mahitaji ya kila mtu.

Mashirika ya ndani yana jukumu la kuongeza elimu na ufahamu linapokuja suala la uraibu wa kucheza kamari. Hii inajumuisha makanisa, shule na shirika lingine lolote lenye watu. Kwa kuona kwamba uraibu wa kucheza kamari haubagui, kila mtu anahitaji kuelimishwa au kupata usaidizi anaohitaji.

Biashara zinahitaji kuelimisha wafanyikazi wao kwa sababu uraibu wa kamari pia umeathiri tija ya watu katika mashirika tofauti. Hii inaweza kuwezeshwa kupitia vikao vya mafunzo; kuandaa mazungumzo ya ustawi na kushirikiana na mashirika yasiyo ya faida ili kuongeza ufahamu linapokuja suala hili.

Kwa ujumla yote huja pamoja huku kila mdau akichangia kipande cha jigsaw katika kupambana na uraibu wa kamari. Naamini tukiungana tunaweza kufikia malengo yaliyokusudiwa.

Je, unapanga jinsi gani kuendelea kushirikiana na watumiaji ambao wanaweza kuhitaji usaidizi unaoendelea au elimu kuhusu uraibu wa kucheza kamari na kupona?

Rinashe: Mitandao ya kijamii ni jukwaa bora la kuongeza elimu na ufahamu linapokuja suala la uraibu wa kucheza kamari na kupona. Nina majukwaa mawili kwa sasa kwenye TikTok na LinkedIn, ninayotumia kuelimisha umma.

Maudhui yangu yamejikita katika kurahisisha uraibu katika muktadha ambao watu katika nchi yangu wanaweza kuelewa kupitia hali wanazopitia. Kuna mipango zaidi ya kurasimisha kazi yangu ili kuwa na watu wengi zaidi kupata usaidizi wanaohitaji kupitia usaidizi wa 24/7 na teletherapy.

iGaming Afrika is proud to feature this compelling conversation with an industry icon widely regarded as the GOAT of VIP - Gali Hartuv.

As the CEO and Co-Founder of WarriorLab, Gali brings a wealth of experience from his illustrious global career. Having supported some of the world’s most renowned brands, while redefining VIP strategies for sustainable long-term growth, every initiative he leads is underpinned by WarriorLab’s core values of communication, transparency, and trust.

Gali’s journey has been built on forging meaningful relationships, complemented by his passion for data-driven strategies and leveraging the right knowledge at the right time to deliver optimal results. Alongside his team, Gali envisions an empowered industry built on shared expertise and collective progress, where cooperation drives continuous improvement and innovation.

As the industry faces shifting market dynamics, rapid technological advancements, and the rise of new VIP program models, Gali’s message is clear - the future belongs to those who can integrate high tech with high touch, setting the stage for resilience and success in the years to come.

Could you provide an overview of yourself and your background?

As the CEO and Co-Founder of WarriorLab, I am an experienced Management Consultant originally from South Africa with a career spanning 13 years in the iGaming industry. I have been working with leading global iGaming operators, applying my expertise on an international scale since 2012. As a thought leader and industry expert in VIP and B2C Operational Optimisation and Strategy, I am driven by setting new standards of excellence in VIP program development and pushing the boundaries of what’s possible in VIP service and operations.

My career has taken me to four countries across three continents, allowing me to immerse myself in key strategic regions. This global experience has augmented my skills, knowledge, and project portfolio, particularly in B2C Operations and VIP Program Development. I have extensive experience across regulated and unregulated markets, covering all major product offerings, including Casino, Sports, Social Casino, Sweepstakes, and Poker, in both fiat and crypto environments. This diverse background ensures I can speak the language of any market.

I have created, managed, and deployed award-winning VIP Programs, B2C Operations, and Global Service Strategies that have received global recognition. In 2022, my proprietary VIP strategy and approach were recognised with the Next.io’s iGaming Idol award. Additionally, I serve as the VIP Course Director for Gaming Operations Academy.

I am confident in my experience and how this has fed into WarriorLab’s domain expertise and service verticals that have helped our clients develop industry-leading VIP programs and enhance the lifetime value and retention rates of their VIP segments.

iGaming AFRIKA inajivunia kuangazia mazungumzo haya ya kuvutia na ikoni ya tasnia inayozingatiwa sana kama mbuzi wa VIP - Gali Hartuv.

Kama Mkurugenzi Mtendaji na Mwanzilishi mwenza wa WarriorLab, Gali analeta uzoefu mwingi kutoka kwa kazi yake kuu ya kimataifa. Baada ya kuunga mkono baadhi ya chapa maarufu duniani, huku akifafanua upya mikakati ya VIP kwa ukuzi endelevu wa muda mrefu, kila mpango ambao anaongoza unaungwa mkono na maadili ya msingi ya WarriorLab ya mawasiliano, uwazi na uaminifu.

Safari ya Gali imejengwa katika kuunda mahusiano yenye maana, yakisaidiwa na shauku yake ya mikakati inayoendeshwa na data na kutumia maarifa sahihi kwa wakati unaofaa ili kutoa matokeo bora. Kando ya timu yake, Gali anatazamia tasnia iliyoimarishwa iliyojengwa juu ya utaalamu wa pamoja na maendeleo ya pamoja, ambapo ushirikiano huchochea uboreshaji na uvumbuzi unaoendelea.

Wakati tasnia inakabiliwa na mabadiliko ya soko, maendeleo ya haraka ya kiteknolojia, na kuongezeka kwa miundo mpya ya programu ya VIP, ujumbe wa Gali uko wazi - siku zijazo ni za wale wanaoweza kuunganisha teknolojia ya hali ya juu na mguso wa hali ya juu, kuweka hatua ya ujasiri na mafanikio katika miaka. kuja.

Je, unaweza kutoa muhtasari wako mwenyewe na historia yako?

Kama Mwanzilishi-Mwenza na Mkurugenzi Mtendaji wa WarriorLab, mimi ni Mshauri mwenye uzoefu wa Usimamizi kutoka Afrika Kusini na taaluma iliyochukua miaka 13 katika tasnia ya iGaming. Nimekuwa nikifanya kazi na maopereta wakuu wa iGaming duniani kote, nikitumia ujuzi wangu katika kiwango cha kimataifa tangu 2012. Kama kiongozi wa fikra na mtaalamu wa sekta katika VIP na B2C Uboreshaji wa Uendeshaji na Mikakati, ninasukumwa na kuweka viwango vipya vya ubora katika maendeleo ya programu ya VIP na kusukuma mipaka ya kile kinachowezekana katika huduma na shughuli za VIP.

Kazi yangu imenipeleka katika nchi nne katika mabara matatu, na kuniruhusu kuzama katika maeneo muhimu ya kimkakati. Uzoefu huu wa kimataifa umeongeza ujuzi wangu, maarifa, na jalada la mradi, hasa katika Uendeshaji wa B2C na Maendeleo ya Programu ya VIP. Nina uzoefu wa kina katika masoko yaliyodhibitiwa na yasiyodhibitiwa, inayojumuisha matoleo yote ya bidhaa kuu, ikiwa ni pamoja na Kasino, Michezo, Kasino ya Kijamii, Sweepstakes, na Poker, katika mazingira ya fiat na crypto. Mandhari hii tofauti huhakikisha kuwa ninaweza kuzungumza lugha ya soko lolote.

Nimeunda, kusimamia, na kusambaza Programu za VIP, Uendeshaji wa B2C, na Mikakati ya Huduma za Ulimwenguni zilizopata kutambuliwa kimataifa. Mnamo 2022, mkakati na mbinu yangu ya umiliki wa VIP ilitambuliwa kwa tuzo ya Next.io ya iGaming Idol. Zaidi ya hayo, ninatumika kama Mkurugenzi wa Kozi ya VIP kwa Chuo cha Uendeshaji wa Michezo ya Kubahatisha.

Nina uhakika na uzoefu wangu na jinsi hii imejikita katika utaalam wa kikoa cha WarriorLab na wima za huduma ambazo zimesaidia wateja wetu kuunda programu za VIP zinazoongoza katika tasnia na kuongeza thamani ya maisha na viwango vya uhifadhi wa sehemu zao za VIP.

G ali Ha rt uv

CEO and Co-Founder of WarriorLab

How would you summarise your journey in the iGaming industry?

Roman philosopher Seneca coined the evocative words, "luck is what happens when preparation meets opportunity." When I reflect on my career, I would describe this journey as preparation and passion meeting opportunity, and being in the right place at the right time.

While my entry into the iGaming industry was serendipitous, I’ve spent the subsequent years strengthening a keen understanding of applicable knowledge that has added value where it mattered most. For those who know me well, they know I’m a collector, and that extends to remarkable people. I feel immensely fortunate to have met and grown enduring relationships with some masterful mentors and leaders over the years, and I would not be where I am today if it hadn’t been for this irreplaceable community.

At the age of 21, I owned my first business within the gambling industry, which laid the foundation for my career. I exited the business at the age of 22, transitioning from land-based poker to iGaming. I spent the next almost decade immersing myself in the industry that I love around the world before co-founding WarriorLab and entering the management consulting space.

Throughout my career, I've advanced from Account Management roles to various senior positions, including Head of VIP and eventually Head of Global Operations. This progression allowed me to build and refine VIP programs, VIP specialisation, and market expansion across more than 50 brands in both start-ups and enterprise-level companies, scale VIP teams to become global powerhouses of 70+ VIP specialists strong, grow a conglomerate encompassing over 35 brands, and train hundreds of people globally on VIP best practices and strategies.

The shift to consultancy with WarriorLab marked a significant transformation. It broadened my perspective, engagement, and reach, enabling me to transcend the limitations of a single company and gain a holistic view of the industry. Consulting has opened the door to working with diverse organisations, identifying industry trends, and addressing consistent pain points.

Running a consultancy like WarriorLab requires not only a deep well of knowledge and expertise but also the strength of a dedicated and brilliant team. Our continued success and commitment to provide unparalleled insights and solutions are enabled through the collaborative efforts of our team members and our strong network of trusted professionals and strategic partners. Each project and connection in our network deepens our understanding and allows us to deliver value to our clients.

Within three years, WarriorLab has supported some of the largest global brands and nurtured startups into competitive and sustainable businesses through robust VIP strategies and operational excellence. We have carved out a niche in an industry that is increasingly competitive and receptive to external expertise, and this is only the beginning.

Je, unawezaje kufupisha safari yako katika tasnia ya iGaming?

Mwanafalsafa wa Kirumi Seneca alitunga maneno ya kusisimua, "bahati ni kinachotokea wakati maandalizi yanakutana na fursa." Nikitafakari kazi yangu, ningeelezea safari hii kama fursa ya mkutano wa maandalizi na shauku, na kuwa mahali pazuri kwa wakati ufaao.

Ingawa kuingia kwangu katika tasnia ya iGaming kulikuwa kwa bahati, nimetumia miaka iliyofuata kukuza uelewa wa kina wa maarifa yanayotumika ambayo yameongeza thamani pale palipofaa zaidi. Kwa wale wanaonijua vizuri, wanajua mimi ni mkusanyaji, na hiyo inaenea kwa watu wa ajabu. Najihisi mwenye bahati sana kukutana na kusitawisha uhusiano wa kudumu na baadhi ya washauri na viongozi mahiri kwa miaka mingi, na singekuwa hapa nilipo leo kama haingekuwa kwa jumuiya hii isiyoweza kubadilishwa.

Nikiwa na umri wa miaka 21, nilimiliki biashara yangu ya kwanza katika tasnia ya kamari, ambayo iliweka msingi wa kazi yangu. Niliacha biashara nikiwa na umri wa miaka 22, nikivuka kutoka mchezo wa poker wa ardhini hadi iGaming. Nilitumia takriban muongo mmoja uliofuata nikijitumbukiza katika tasnia ninayoipenda kote ulimwenguni kabla ya kuanzisha ushirikiano wa WarriorLab na kuingia kwenye nafasi ya ushauri wa usimamizi.

Katika taaluma yangu yote, nimepanda cheo kutoka majukumu ya Usimamizi wa Akaunti hadi nyadhifa mbalimbali za juu, ikiwa ni pamoja na Mkuu wa VIP na hatimaye Mkuu wa Uendeshaji wa Kimataifa. Maendeleo haya yaliniruhusu kujenga na kuboresha programu za VIP, utaalam wa VIP, na upanuzi wa soko katika zaidi ya chapa 50 katika kampuni zinazoanzisha na za kiwango cha biashara, kuongeza timu za VIP kuwa nguvu za kimataifa za wataalam 70+ wenye nguvu, kukuza mkusanyiko. inayojumuisha zaidi ya chapa 35, na kutoa mafunzo kwa mamia ya watu ulimwenguni kote kuhusu mbinu na mikakati bora ya VIP.

Kuhama kwa ushauri na WarriorLab kulionyesha mabadiliko makubwa. Ilipanua mtazamo wangu, ushirikiano, na kufikia, ikaniwezesha kuvuka mipaka ya kampuni moja na kupata mtazamo wa jumla wa sekta hiyo. Ushauri umefungua mlango wa kufanya kazi na mashirika mbalimbali, kutambua mwelekeo wa sekta, na kushughulikia pointi za maumivu zinazoendelea.

Kuendesha ushauri kama WarriorLab hakuhitaji tu maarifa na ujuzi wa kina kirefu bali pia nguvu ya timu iliyojitolea na mahiri. Mafanikio yetu yanayoendelea na kujitolea kutoa maarifa na masuluhisho yasiyo na kifani huwezeshwa kupitia juhudi za ushirikiano za washiriki wa timu yetu na mtandao wetu thabiti wa wataalamu wanaoaminika na washirika wa kimkakati. Kila mradi na muunganisho katika mtandao wetu huongeza uelewa wetu na huturuhusu kutoa thamani kwa wateja wetu.

Ndani ya miaka mitatu, WarriorLab imesaidia baadhi ya chapa kubwa zaidi duniani na kukuza biashara zinazoanzishwa kuwa shindani na endelevu kupitia mikakati thabiti ya VIP na utendaji bora. Tumechonga niche katika tasnia ambayo inazidi kuwa na ushindani na kupokea utaalamu wa nje, na huu ni mwanzo tu.

As someone widely recognised as "the GOAT of VIP" in iGaming, how would you define a VIP?

VIP players are the lifeblood of many iGaming operators, often accounting for a significant portion of revenue. While VIP refers to the most executive and valuable player segment consisting of high-net-worth individuals, there’s no such thing as one size fits all in VIP. VIP, by definition, is subjective and unique to each operator. VIP involves a complex, tailored process that aligns with the operator’s strategic goals and market dynamics.

Accurately defining VIPs necessitates that operators undertake a data-driven, tailored approach. Several factors come into play, including GEOs, specific player parameters, criteria, the maturity of the VIP program, and the operator’s financial objectives. Additionally, the risk appetite and acceptance of VIP liability thresholds are crucial considerations. This nuanced understanding is essential before launching any VIP program to ensure its effectiveness and sustainability.

Essentially, a VIP is a player who can endure losses and continue to play without deviating from their standard or expected behaviour. However, the essence of VIP is far more than financial and transactional, especially as we look to personalise and humanise the VIP experience. VIP is a long-game exercise where consistent and sustainable player value results in sustainable profitability. This is achieved through prioritising relationships and trust with our VIP players, which boosts greater player loyalty, engagement, and commitment to the operator’s VIP program and offerings.

What has driven your focus on VIP and what initially inspired this dedicated path?

Building relationships and personalising experiences has always enriched my work with meaning and purpose. The excitement of curating unique campaigns that stand out amidst the noise and consistently delivering excellence is an art that captivated me from moment go. My inspiration stemmed from a desire to be effective and efficient while gleaning best practices from various organisations on resource management and applying these insights to the VIP space.

Throughout my career, I continuously identified opportunities to enhance VIP program management and optimise it for greater returns and sustainable long-term success. This led me to develop multiple strategies and approaches - creative, data-driven, human-centred, and analytical. Over the years, through trial and error, regulatory shifts, and collaboration with numerous operators, I refined these strategies into robust models, knowing precisely when and how to apply each.

VIP has always been my passion, driving the 13 dedicated years I’ve spent in the VIP space. My experience and exposure across diverse business environments, markets, and use cases have been channelled into WarriorLab, which has become well-regarded as a leading consultancy offering specialised VIP expertise. While VIP remains one of our largest verticals, WarriorLab offers a diverse suite of strategic services that support operators in raising the standards to achieve comprehensive success.

Kama mtu anayetambuliwa kote kama "MKUU wa VIP" katika iGaming, unawezaje kufafanua VIP?

Wachezaji wa VIP ndio maisha ya maopereta wengi wa iGaming, mara nyingi huchangia sehemu kubwa ya mapato. Ingawa VIP inarejelea sehemu ya wachezaji wasomi na wa thamani zaidi inayojumuisha watu binafsi wenye thamani ya juu, hakuna kitu kama saizi moja inafaa yote katika VIP. VIP, kwa ufafanuzi, ni ya kibinafsi na ya kipekee kwa kila mwendeshaji. VIP inahusisha mchakato changamano, uliolengwa ambao unalingana na malengo ya kimkakati ya maopereta na mienendo ya soko.

Kufafanua kwa usahihi VIP kunahitaji maopereta kuchukua mbinu inayoendeshwa na data, iliyolengwa. Mambo kadhaa hutumika, ikiwa ni pamoja na GEO, vigezo mahususi vya wachezaji, vigezo, ukomavu wa mpango wa VIP na malengo ya kifedha ya opereta. Zaidi ya hayo, hamu ya hatari na kukubalika kwa viwango vya dhima ya VIP ni mambo muhimu ya kuzingatia. Uelewa huu wa kina ni muhimu kabla ya kuzindua mpango wowote wa VIP ili kuhakikisha ufanisi wake na uendelevu.

Kimsingi, VIP ni mchezaji anayeweza kuvumilia hasara na kuendelea kucheza bila kukengeusha kutoka kwa kiwango chake au tabia inayotarajiwa. Hata hivyo, kiini cha VIP ni zaidi ya fedha na shughuli tu, hasa tunapotarajia kubinafsisha na kubinafsisha uzoefu wa VIP. VIP ni zoezi la muda mrefu ambapo thamani thabiti na endelevu ya mchezaji husababisha faida endelevu. Hili hufikiwa kupitia kutanguliza uhusiano na kuaminiana na wachezaji wetu wa VIP, jambo ambalo huimarisha uaminifu wa wachezaji, kujihusisha na kujitolea kwa mpango na matoleo ya VIP ya maopereta.

Ni nini kimesukuma umakini wako kwa VIP na ni nini kiliongoza njia hii ya kujitolea?

Kujenga mahusiano na uzoefu wa kubinafsisha kila mara kumeboresha kazi yangu kwa maana na madhumuni. Furaha ya kuunda kampeni za kipekee ambazo hujitokeza kati ya kelele na kutoa ubora mara kwa mara ni sanaa iliyonivutia tangu zamani. Msukumo wangu ulitokana na kutaka kuwa na ufanisi na ufanisi huku nikikusanya mbinu bora kutoka kwa mashirika mbalimbali kuhusu usimamizi wa rasilimali na kutumia maarifa haya kwenye nafasi ya VIP.

Katika kazi yangu yote, niliendelea kubainisha fursa za kuimarisha usimamizi wa programu ya VIP na kuiboresha kwa faida kubwa na mafanikio endelevu ya muda mrefu. Hili lilinipelekea kubuni mikakati na mbinu nyingi - za ubunifu, zinazoendeshwa na data, zinazozingatia binadamu, na uchanganuzi. Kwa miaka mingi, kupitia majaribio na makosa, mabadiliko ya udhibiti, na ushirikiano na maopereta wengi, niliboresha mikakati hii kuwa miundo thabiti, nikijua kwa hakika lini na jinsi ya kutumia kila moja.

VIP imekuwa shauku yangu kila wakati, kuendesha miaka 13 ya kujitolea ambayo nimetumia katika nafasi ya VIP. Uzoefu wangu na kufichua katika mazingira mbalimbali ya biashara, masoko, na kesi za matumizi zimeelekezwa kwenye WarriorLab, ambayo imechukuliwa kuwa mshauri mkuu anayetoa utaalam maalum wa VIP. Ingawa VIP inasalia kuwa mojawapo ya wima zetu kubwa zaidi, WarriorLab inatoa safu mbalimbali za huduma za kimkakati zinazosaidia maopereta kuinua viwango ili kupata mafanikio ya kina.

“

VIP is a long-game exercise where consistent and sustainable player value results in sustainable profitability.

What was the inspiration and motivation behind the creation of Gali’s Guide and your monthly newsletters?

The inception of Gali’s Guide and our monthly newsletters was driven by a clear and pressing need within the iGaming industry: the absence of publicly available, high-quality educational content on VIP. In just a year, Gali’s Guide has garnered an impressive following of over 2000 subscribers (~50% C-Suite and decision-making level), with our newsletters reaching over 35,000 professionals through WarriorLab’s network. This initiative stands as the sole freely accessible source of VIP educational information in our industry.

The motivation to launch this initiative was inspired by years of private conversations with industry peers. Time and again, I received encouragement to share the wealth of knowledge accumulated over years of hands-on experience. There was a palpable demand for transparency and open dialogue about VIP, a topic that had long been shrouded in secrecy, almost like the first rule of Fight Club - "you do not talk about Fight Club." By breaking this silence, we aimed to improve the standards of VIP management across the industry.

Our newsletters, initially driven by popular demand, serve multiple purposes. They introduce our audience to the trusted professionals within WarriorLab’s network, highlight the companies that we review, and offer in-depth Q&As with top-tier experts and thought leaders. This not only reinforces knowledge sharing but also provides transparency regarding WarriorLab’s activities and our commitment to raising industry standards.

I am passionate about giving back to the industry, offering actionable insights without expectations. I firmly believe in the adage, "what goes around, comes around." By contributing positively and generously to the community, we not only elevate the industry as a whole but also forge lasting relationships and partnerships. This philosophy of reciprocal benefit underpins my approach to business and life, driving me to continuously pursue excellence and innovation.

Can you elaborate on the mission and strategic vision behind your active engagements, especially with industry leaders, through Gali’s Guide?

The mission and vision behind these are deeply rooted in a commitment to advance and empower the iGaming industry. WarriorLab is dedicated to contributing to the industry through a variety of channels and initiatives. I’ve had the privilege of leading workshops and panel discussions, and contributing through publications, webinars, podcasts, and speaking engagements.

These are all designed to encourage collaboration and openly accessible knowledge exchange, which contribute to the broader dialogue within our industry. Beyond our Gali’s Guide publications, my passion lies in transforming our consultancy into an educational powerhouse. This involves sharing and transferring essential knowledge and skills to the future leaders of the industry.

Ni nini kilikuwa msukumo na motisha nyuma ya uundaji wa Mwongozo wa Gali na majarida yako ya kila mwezi?

Kuanzishwa kwa Mwongozo wa Gali na majarida yetu ya kila mwezi kulitokana na hitaji la wazi na kubwa ndani ya tasnia ya iGaming: kutokuwepo kwa maudhui ya elimu ya hali ya juu yanayopatikana hadharani kwenye VIP. Kwa chini ya mwaka mmoja, Mwongozo wa Gali umepata ufuasi wa kuvutia wa takriban watu 2,000 waliojisajili, huku majarida yetu yakifikia wataalamu 35,000 zaidi kupitia mtandao wa WarriorLab. Mpango huu unasimama kama chanzo pekee kinachoweza kufikiwa bila malipo cha taarifa za elimu za VIP katika sekta yetu.

Motisha ya kuzindua mpango huu ilitiwa msukumo na mazungumzo ya faragha ya miaka mingi na wenzao wa tasnia. Mara kwa mara, nilipokea kutiwa moyo kushiriki utajiri wa ujuzi uliokusanywa kwa miaka mingi ya uzoefu wa vitendo. Kulikuwa na mahitaji ya wazi ya uwazi na mazungumzo ya wazi kuhusu VIP, mada ambayo kwa muda mrefu ilikuwa imegubikwa na usiri, karibu kama sheria ya kwanza ya Fight Club - "huongelei kuhusu Fight Club." Kwa kuvunja ukimya huu, tulilenga kuboresha viwango vya usimamizi wa VIP kote sekta.

Vijarida vyetu, vilivyoendeshwa na mahitaji ya watu wengi, hutumikia madhumuni mengi. Wanatanguliza hadhira yetu kwa wataalamu wanaoaminika ndani ya mtandao wa WarriorLab, wanaangazia kampuni ambazo tunakagua, na kutoa Maswali na Majibu ya kina na wataalamu wa ngazi za juu na viongozi wa fikra. Hii sio tu inaimarisha ushiriki wa maarifa lakini pia hutoa uwazi kuhusu shughuli za WarriorLab na kujitolea kwetu kuinua viwango vya tasnia.

Nina shauku ya kurudisha kwenye tasnia, kutoa maarifa yanayotekelezeka bila matarajio. Ninaamini kabisa msemo, "nini kinachozunguka, kinakuja." Kwa kuchangia kwa njia chanya na ukarimu kwa jamii, sio tu tunainua tasnia kwa ujumla lakini pia tunaunda uhusiano na ushirikiano wa kudumu. Falsafa hii ya manufaa yanayolingana hutegemeza mbinu yangu ya biashara na maisha, ikinisukuma kuendelea kufuata ubora na uvumbuzi.

Je, unaweza kufafanua juu ya dhamira na maono ya kimkakati nyuma ya shughuli zako amilifu, haswa na viongozi wa tasnia, kupitia Mwongozo wa Gali?

Dhamira na maono nyuma ya hili yamekita mizizi katika kujitolea kuendeleza na kuwezesha tasnia ya iGaming. WarriorLab imejitolea kuchangia sekta hii kupitia njia na mipango mbalimbali. Nimekuwa na fursa ya kuongoza warsha na mijadala ya paneli, na kuchangia kupitia machapisho, mitandao, podikasti, na mazungumzo ya kuzungumza. Haya yote yameundwa ili kukuza ushirikiano na ubadilishanaji wa maarifa unaopatikana kwa uwazi, ambao huchangia mazungumzo mapana ndani ya tasnia yetu.

Zaidi ya machapisho yetu ya Mwongozo wa Gali, shauku yangu iko katika kubadilisha ushauri wetu kuwa msingi wa elimu. Hii inahusisha kushiriki na kuhamisha maarifa na ujuzi muhimu kwa viongozi wa baadaye wa sekta hiyo.

I am incredibly proud of Gali’s Guide, which has evolved into an industry best practice manifesto. It has been integrated into numerous training and onboarding programs worldwide, setting a new standard for excellence and knowledge sharing throughout the industry.

Central to the Gali’s Guide mission is the power of engaging with leading industry thought leaders. By sharing learnings, insights, and diverse perspectives, we enhance overall knowledge and expertise transfer, driving the industry forward. This collaborative approach brings together the brightest minds in the field, stimulating an environment of continuous learning, healthy discussion, and innovation.

Through these engagements, our vision is to create a community where ongoing education and collaboration are the cornerstones of success. By empowering individuals and organisations with actionable insights and expert knowledge, we are ensuring heightened standards and sustainable growth. Our ultimate goal is to cultivate a vibrant, well-informed industry that thrives on shared expertise and collective progress.

What are the essential components of a robust VIP program management foundation, and why is it imperative for ensuring the success and longevity of such programs?

Building a strong foundation for VIP program management in iGaming is paramount, and it requires a well-thought-out, bespoke approach rather than relying on templates or imitating other companies' initiatives. The fundamental issue with trying to replicate existing VIP programs is that it places you perpetually one step behind. Not only is your effort based on others’ effort, VIP is not built from the outside, it’s built from the inside. In this way each VIP program is tailored to the unique needs and goals of each business. When you attempt to duplicate what you've seen elsewhere, you’re working with incomplete information and creating a program based on a fraction of someone else’s work, which is inherently flawed.

Establishing a robust foundation is vital for the success of any VIP program. This foundation facilitates program development, fires up creativity, and enables rapid, informed decision-making based on data-driven strategies. Changes should not be made arbitrarily but rather with careful thought and calculation, ensuring that each decision enhances the VIP program's effectiveness.

A strong foundation provides the capacity for growth and innovation, leading to a superior VIP experience. It offers clarity, which is essential for precise direction and execution. This includes understanding the right organisational structures, processes, resources, priorities, and decision-making frameworks.

The crux of building a successful VIP program lies in focusing on the different areas within VIP management that vitalise innovation. Proper business innovation requires a solid structure that allows for incremental changes without the need to recreate everything. This is often the greatest challenge for many businesses. Without a strong foundation, companies fall into a vicious cycle where they cannot implement changes simply or effectively due to a lack of long-term vision in their program design.

Ninajivunia sana Mwongozo wa Gali, ambao umebadilika na kuwa manifesto ya utendaji bora wa tasnia. Imeunganishwa katika programu nyingi za mafunzo na uingiaji duniani kote, ikiweka kiwango kipya cha ubora na kushiriki maarifa katika tasnia nzima.

Kiini cha dhamira ya Mwongozo wa Gali ni uwezo wa kujihusisha na viongozi wakuu wa fikra za tasnia. Kwa kushiriki mafunzo, maarifa, na mitazamo tofauti, tunaboresha ujuzi wa jumla na uhamisho wa utaalamu, na kuendeleza sekta hiyo mbele. Mbinu hii shirikishi huleta pamoja akili angavu zaidi katika uwanja, ikikuza mazingira ya kuendelea kujifunza, majadiliano yenye afya, na uvumbuzi.

Kupitia mashirikiano haya, maono yetu ni kuunda jamii ambapo elimu inayoendelea na ushirikiano ndio msingi wa mafanikio. Kwa kuwawezesha watu binafsi na mashirika kwa maarifa yanayoweza kutekelezeka na ujuzi wa kitaalamu, tunahakikisha viwango vya juu na ukuaji endelevu. Lengo letu kuu ni kukuza tasnia iliyochangamka, yenye ufahamu wa kutosha ambayo inastawi kutokana na utaalamu wa pamoja na maendeleo ya pamoja.

Je, ni vipengele gani muhimu vya msingi thabiti wa usimamizi wa programu ya VIP, na kwa nini ni muhimu ili kuhakikisha mafanikio na maisha marefu ya programu hizo?

Kujenga msingi thabiti wa usimamizi wa programu ya VIP katika iGaming ni muhimu sana, na kunahitaji mbinu iliyofikiriwa vyema, iliyo wazi badala ya kutegemea violezo au kuiga mipango ya makampuni mengine. Suala la msingi la kujaribu kuiga programu zilizopo za VIP ni kwamba inakuweka nyuma kwa hatua moja. Sio tu kwamba bidii yako inategemea juhudi za wengine, VIP haijajengwa kutoka nje, imejengwa kutoka ndani. Kwa njia hii kila programu ya VIP imeundwa kulingana na mahitaji na malengo ya kipekee ya kila biashara. Unapojaribu kunakili ulichoona mahali pengine, unafanya kazi na taarifa ambazo hazijakamilika na kuunda programu kulingana na sehemu ya kazi ya mtu mwingine, ambayo asili yake ina dosari.

Kuanzisha msingi thabiti ni muhimu kwa mafanikio ya programu yoyote ya VIP. Msingi huu hurahisisha uundaji wa programu, hukuza ubunifu, na kuwezesha kufanya maamuzi ya haraka na yenye ufahamu kulingana na mikakati inayoendeshwa na data. Mabadiliko yasifanywe kiholela bali kwa mawazo makini na hesabu, kuhakikisha kwamba kila uamuzi unaboresha ufanisi wa programu ya VIP.

Msingi thabiti hutoa uwezo wa ukuaji na uvumbuzi, na kusababisha uzoefu bora wa VIP. Inatoa uwazi, ambayo ni muhimu kwa mwelekeo sahihi na utekelezaji. Hii ni pamoja na kuelewa miundo sahihi ya shirika, taratibu, rasilimali, vipaumbele, na mifumo ya kufanya maamuzi.

Kiini cha kuunda programu ya VIP yenye mafanikio iko katika kuzingatia maeneo tofauti ndani ya usimamizi wa VIP ambayo yanakuza uvumbuzi. Ubunifu sahihi wa biashara unahitaji muundo thabiti ambao unaruhusu mabadiliko ya ziada bila hitaji la kuunda tena kila kitu. Hii mara nyingi ni changamoto kubwa kwa biashara nyingi. Bila msingi imara, makampuni huanguka katika mzunguko mbaya ambapo hawawezi kutekeleza mabadiliko kwa urahisi au kwa ufanisi kutokana na ukosefu wa maono ya muda mrefu katika muundo wao wa programu.

Additionally, the evolution of the VIP space will bring about opportunities for collaboration and partnership. Operators might collaborate with technology firms, data analysts, and even other operators to create synergistic solutions that push the boundaries of what VIP programs can achieve. This culture of cooperation will help advance the environment of continuous improvement and innovation I spoke of earlier.

The future of VIP programs will also see a greater emphasis on holistic player well-being. Beyond just offering exclusive rewards and personalised services, operators will likely invest in ensuring the overall well-being of their VIPs, addressing aspects such as responsible gaming (RG), mental health, and community engagement. This comprehensive approach will not only enhance the player experience but also contribute to a more sustainable and ethical industry.

Your articles often discuss winning strategies and how these feed into impactful VIP experiences. In your view, what are the essential elements for a successful VIP program?

I could easily devote an entire article to this topic, but I'll distil it to the essentials.

A successful VIP program is fundamentally about driving retention and continuous financial contributions from your VIP segment. However, this is a multifaceted endeavour requiring a strategic blend of personalisation, exclusivity, and value.

Achieving this requires a strategic blend of key components, including:

Personalisation: Curating tailored and personalised experiences that align with individual preferences and needs, strengthening loyalty and a sense of value.

Exclusivity: Offering access to distinctive experiences, benefits, and privileges that make VIPs feel distinguished and appreciated.

Value: Ensuring that every interaction or offering provides meaningful and impactful experiences.

Communication: Maintaining clear, consistent, and proactive engagement to strengthen relationships.

Sustainability: Designing and building programs that deliver long-term results without overextending resources or diminishing goodwill.

Innovation: Continuously evolving to keep the VIP experience fresh, relevant, and competitive.

Could you elaborate on some common challenges iGaming companies are facing regarding VIP management, and how these can be overcome?

WarriorLab published a VIP industry analysis in 2024 that revealed several common challenges that operators need to navigate to manage their VIP programs effectively. This research was based on thorough collaborative research and engagement with key industry leaders, global operators, leading recruiters, and VIP professionals. In sharing their expert insights and specific case studies, some consistent pain points emerged irrespective of region or market variances.

Zaidi ya hayo, mabadiliko ya nafasi ya VIP italeta fursa za ushirikiano na ushirikiano. maopereta wanaweza kushirikiana na makampuni ya teknolojia, wachanganuzi wa data, na hata maopereta wengine ili kuunda masuluhisho ya usawa ambayo yanasukuma mipaka ya kile ambacho programu za VIP zinaweza kufikia. Utamaduni huu wa ushirikiano utasaidia kukuza mazingira ya uboreshaji endelevu na uvumbuzi niliozungumzia hapo awali.

Mustakabali wa programu za VIP pia utaona msisitizo mkubwa juu ya ustawi wa jumla wa wachezaji. Zaidi ya kutoa zawadi za kipekee na huduma zinazobinafsishwa, maopereta wanaweza kuwekeza katika kuhakikisha ustawi wa jumla wa VIP zao, kushughulikia masuala kama vile michezo ya kubahatisha inayowajibika (RG), afya ya akili, na ushiriki wa jamii. Mbinu hii ya kina haitaongeza tu uzoefu wa mchezaji lakini pia itachangia sekta endelevu na ya kimaadili.

Makala yako mara nyingi hujadili mbinu za kushinda na jinsi hizi hujilisha uzoefu wa VIP wenye matokeo. Kwa maoni yako, ni mambo gani muhimu kwa programu ya VIP yenye mafanikio?

Ningeweza kutoa nakala nzima kwa mada hii kwa urahisi, lakini nitaiweka kwa vidokezo muhimu.

Mpango wa mafanikio wa VIP kimsingi unahusu kudumisha uhifadhi na kuendeleza michango ya kifedha kutoka kwa sehemu yako ya VIP. Hata hivyo, hii ni jitihada yenye vipengele vingi inayohitaji mchanganyiko wa kimkakati wa ubinafsishaji, upekee na thamani.

Kufanikisha hili kunahitaji mchanganyiko wa kimkakati wa vipengele muhimu, ikiwa ni pamoja na:

Ubinafsishaji: Kudhibiti hali ya utumiaji iliyobinafsishwa na iliyobinafsishwa ambayo inalingana na mapendeleo na mahitaji ya mtu binafsi, kuimarisha uaminifu na hisia ya thamani.

Upekee: Kutoa ufikiaji wa matumizi mahususi, manufaa na marupurupu ambayo huwafanya VIP wajisikie kuwa wanajulikana na kuthaminiwa.

Thamani: Kuhakikisha kwamba kila mwingiliano au toleo linatoa matumizi ya maana na yenye athari.

Mawasiliano: Kudumisha ushiriki ulio wazi, thabiti, na makini ili kuimarisha mahusiano.

Uendelevu: Kubuni na kujenga programu ambazo hutoa matokeo ya muda mrefu bila kupanua rasilimali au kupunguza nia njema.

Ubunifu: Kuendelea kubadilika ili kuweka uzoefu wa VIP kuwa mpya, unaofaa, na wenye ushindani.

Je, unaweza kufafanua baadhi ya changamoto za kawaida ambazo kampuni za iGaming zinakabiliana nazo kuhusu usimamizi wa VIP, na jinsi hizi zinaweza kushinda?

WarriorLab ilichapisha uchanganuzi wa tasnia ya VIP mwaka jana, ambao ulifichua changamoto kadhaa za kawaida ambazo maopereta wanahitaji kupitia ili kudhibiti programu zao za VIP ipasavyo. Utafiti huu ulitokana na utafiti wa kina shirikishi na ushirikiano na viongozi wakuu wa sekta, maopereta wa kimataifa

These challenges include adapting to rapid technological changes, dealing with intense competition, and balancing regulatory compliance with player engagement. Addressing these challenges involves a strategic approach that emphasises innovation, adaptability, and a deep understanding of both player needs and regulatory requirements.

Below is a summary of the key hurdles and how operators can overcome them:

Brand Differentiation: In a saturated and competitive market, standing out is key. Operators often struggle to present VIP programs that are both unique and compliant. To address this, they should focus on genuine value creation rather than unsustainable tactics. Innovative strategies like VIP referral programs and exclusive, personalised experiences can help operators differentiate themselves and attract high-value players.

Adapting to Change: Change resistance is a significant obstacle, often stemming from fear of the unknown and reluctance to abandon outdated models. Operators should endorse a culture that embraces change, using internal and external resources to refine and update VIP programs incrementally. By identifying weaknesses and reinforcing existing frameworks, they can evolve without the need for complete overhauls.

People, Training, and Technology: A shortage of skilled VIP professionals poses a major challenge. Operators can address this by promoting from within and investing in targeted training and upskilling. Creating specialised roles and leveraging internal knowledge can help manage the demand for VIP expertise. Additionally, operators are encouraged to explore external training resources to level up their VIP teams' capabilities.

Engagement and Retention: Retaining VIP players sustainably requires balancing quality and quantity. Over-reliance on bonuses can lead to player fatigue and unrealistic expectations. Operators should focus on providing exclusive experiences and leveraging data-driven personalisation to enhance loyalty and satisfaction. This approach helps maintain a strong value proposition without overextending financial resources.

Compliance Balancing Act: Navigating regulatory requirements while maintaining VIP value is a complex task. Operators are advised to integrate compliance and RG practices into their VIP strategies. Utilising data analytics and AI to monitor player behaviour and ensure timely interventions can help balance player protection with sustainable business growth.

Our ultimate goal is to cultivate a vibrant, well-informed industry that thrives on shared expertise and collective progress. “

waajiri wakuu, na wataalamu wa VIP. Katika kushiriki maarifa yao ya kitaalam na tafiti maalum za kesi, baadhi ya pointi za maumivu thabiti ziliibuka bila kujali tofauti za eneo au soko.

Changamoto hizi ni pamoja na kukabiliana na mabadiliko ya haraka ya kiteknolojia, kukabiliana na ushindani mkali, na kusawazisha uzingatiaji wa udhibiti na ushiriki wa wachezaji. Kushughulikia changamoto hizi kunahusisha mbinu ya kimkakati ambayo inasisitiza uvumbuzi, kubadilika, na uelewa wa kina wa mahitaji ya wachezaji na mahitaji ya udhibiti.

Ufuatao ni muhtasari wa vikwazo muhimu na jinsi maopereta wanaweza kuvishinda:

Tofauti ya Chapa: Katika soko lililojaa na shindani, kusimama nje ni muhimu. maopereta mara nyingi hujitahidi kuwasilisha programu za VIP ambazo ni za kipekee na zinazotii. Ili kushughulikia hili, wanapaswa kuzingatia uundaji wa thamani halisi badala ya mbinu zisizo endelevu. Mikakati bunifu kama vile programu za rufaa za VIP na uzoefu wa kipekee, unaobinafsishwa unaweza kuwasaidia maopereta kujitofautisha na kuvutia wachezaji wa thamani ya juu.

Kuzoea Mabadiliko: Upinzani wa mabadiliko ni kikwazo kikubwa, mara nyingi hutokana na hofu ya haijulikani na kusita kuacha mifano iliyopitwa na wakati. maopereta wanapaswa kukuza utamaduni unaokumbatia mabadiliko, kwa kutumia rasilimali za ndani na nje kuboresha na kusasisha programu za VIP mara kwa mara. Kwa kutambua udhaifu na kuimarisha mifumo iliyopo, zinaweza kubadilika bila hitaji la urekebishaji kamili.

Watu, Mafunzo, na Teknolojia: Uhaba wa wataalamu wenye ujuzi wa VIP huleta changamoto kubwa. maopereta wanaweza kushughulikia hili kwa kukuza kutoka ndani na kuwekeza katika mafunzo lengwa na uboreshaji wa ujuzi. Kuunda majukumu maalum na kutumia maarifa ya ndani kunaweza kusaidia kudhibiti mahitaji ya utaalamu wa VIP. Zaidi ya hayo, maopereta wanahimizwa kuchunguza nyenzo za mafunzo za nje ili kuboresha uwezo wa timu zao za VIP.

Kujihusisha na Kuhifadhi: Kuwabakiza wachezaji wa VIP kwa njia endelevu kunahitaji kusawazisha ubora na wingi. Kuegemea kupita kiasi kwenye bonasi kunaweza kusababisha uchovu wa wachezaji na matarajio yasiyo ya kweli. maopereta wanapaswa kuzingatia kutoa uzoefu wa kipekee na kutumia ubinafsishaji unaoendeshwa na data ili kuimarisha uaminifu na kuridhika. Mbinu hii husaidia kudumisha pendekezo dhabiti la thamani bila kupanua rasilimali za kifedha.

Sheria ya Usawazishaji wa Uzingatiaji: Kuelekeza mahitaji ya udhibiti huku ukidumisha thamani ya VIP ni kazi ngumu. maopereta wanahimizwa kujumuisha uzingatiaji na mazoea ya RG katika mikakati yao ya VIP. Kutumia uchanganuzi wa data na AI kufuatilia tabia ya wachezaji na kuhakikisha uingiliaji kati kwa wakati unaweza kusaidia kusawazisha ulinzi wa wachezaji na ukuaji endelevu wa biashara.

In what ways is your active involvement in global gaming industry events like Next.io and SBC Summits Malta and Lisbon rewarding, and how do these experiences strengthen your network and support your personal growth?

Participating and contributing in global gaming industry events such as these is immensely rewarding on multiple fronts. These events are not only notable platforms for knowledge exchange, but you’re at the coal face of sharing, engaging, and learning about the latest industry trends and insights. As industry leaders, many of us have existing relationships with event organisers and our support is not just to showcase our knowledge but to contribute to the success of these events as knowledge hubs. In this way, our active participation and open source knowledge transfer helps raise the bar across the industry, driving us all forward.

One of the most significant aspects of these events is their role in uniting the industry. These convergence points are not just about forging new business; they are about strengthening existing relationships and meaningful collaborations, and sparking new connections. These face-to-face interactions add a personal touch that deepens relationships and motivates a stronger sense of community in ways that simply cannot be replicated digitally. Throughout the year, we are often deeply focused on our projects, so these events provide a unique window to prioritise connecting with our peers in person, sharing diverse perspectives on key topics, and exploring new collaboration opportunities.

My personal philosophy, which aligns with WarriorLab’s values, is to never stop learning and to always aim to give 100%. Throughout my career, I’ve learned the importance of asking questions, taking calculated risks, and building a reliable network of professionals to learn from and support. I’ve maintained connections and friendships with people I’ve met through various industry events, and these remain valued relationships after many years. It’s all about building and nurturing relationships and partnerships that are mutually beneficial, and these events are pivotal in that process.

You were recognised as the VIP Idol of the Year 2022 by Next.io’s iGaming Idol. This was by no means a small achievement, to what do you attribute this recognition?

This achievement was built upon the recognition I received as a runner-up in 2021, which put wind in my sails to continue contributing passionately to the industry I love. Winning the award in 2022 reflected the hard work and relentless pursuit of excellence that characterised the preceding year.

This accolade is not just a personal milestone but a symbol of my devotion to the VIP trade, an all-in commitment that has spanned almost a decade and a half. My career has been marked by a continuous push to challenge the status quo, to pioneer innovation, and to evolve what’s possible beyond conventional boundaries. This drive to disrupt and improve is my mandate, and it fuels my mission to advance the industry with exemplary standards and leave a lasting legacy for the next generation of leaders.

Je, kuhusika kwako kikamilifu katika matukio ya sekta ya michezo ya kimataifa kama vile Next.io na Summit za SBC na Malta kunakuzawadia kwa njia gani, na jinsi gani uzoefu huu huimarisha mtandao wako na kusaidia ukuaji wako wa kibinafsi?

Kushiriki na kuchangia katika matukio ya tasnia ya michezo ya kubahatisha duniani kama haya kunathawabisha sana katika nyanja nyingi. Matukio haya sio tu majukwaa mashuhuri ya kubadilishana maarifa, lakini uko kwenye uso mkali wa kushiriki, kujihusisha, na kujifunza kuhusu mitindo na maarifa ya hivi punde ya tasnia. Kama viongozi wa tasnia, wengi wetu tuna uhusiano uliopo na waandaaji wa hafla na msaada wetu sio tu kuonyesha maarifa yetu lakini kuchangia mafanikio ya hafla hizi kama vitovu vya maarifa. Kwa njia hii, ushiriki wetu amilifu na uhamishaji wa maarifa wa chanzo huria husaidia kuinua kiwango cha juu katika tasnia hiyo, na hivyo kutusukuma mbele sote.

Mojawapo ya mambo muhimu zaidi ya hafla hizi ni jukumu lao katika kuunganisha tasnia. Pointi hizi za muunganiko sio tu kuhusu kutengeneza biashara mpya; zinahusu kuimarisha uhusiano uliopo, kukuza ushirikiano wa maana, na kuibua miunganisho mipya. Maingiliano haya ya ana kwa ana huongeza mguso wa kibinafsi ambao huimarisha uhusiano na kukuza hisia ya jumuiya kwa njia ambazo haziwezi kuigwa kidijitali. Kwa mwaka mzima, mara nyingi tunaangazia sana miradi yetu, kwa hivyo matukio haya hutupa kidirisha cha kipekee cha kutanguliza uhusiano na wenzetu ana kwa ana, kushiriki mitazamo mbalimbali kuhusu mada muhimu, na kuchunguza fursa mpya za ushirikiano.

Falsafa yangu ya kibinafsi, ambayo inalingana na maadili ya WarriorLab, ni kutowahi kuacha kujifunza na kulenga kutoa 100%. Katika kazi yangu yote, nimejifunza umuhimu wa kuuliza maswali, kuchukua hatari zilizokokotolewa, na kujenga mtandao unaotegemeka wa wataalamu wa kujifunza na kuunga mkono. Nimedumisha uhusiano na urafiki na watu ambao nimekutana nao kupitia matukio mbalimbali ya tasnia, na haya yanasalia kuwa uhusiano wa kuthaminiwa baada ya miaka mingi. Yote ni kuhusu kujenga na kukuza uhusiano na ushirikiano ambao una manufaa kwa pande zote mbili, na matukio haya ni muhimu katika mchakato huo.

Ulitambuliwa kama Idol ya VIP ya Mwaka 2022 na iGaming Idol ya Next.io. Haya hayakuwa mafanikio madogo hata kidogo, unahusisha nini utambuzi huu?

Mafanikio haya yalitokana na utambuzi niliopokea kama mshindi wa pili mwaka wa 2021, ambao ulinisaidia kuendelea kuchangia kwa dhati tasnia ninayoipenda. Kushinda tuzo hiyo mwaka wa 2022 kulionyesha bidii na harakati zisizo na kikomo za ubora ambao ulikuwa wa mwaka uliotangulia.

Sifa hii sio tu hatua muhimu ya kibinafsi lakini ishara ya kujitolea kwangu bila kugawanywa kwa biashara ya VIP, ahadi ya kila kitu ambayo imechukua zaidi ya muongo mmoja. Kazi yangu imeangaziwa na msukumo unaoendelea wa kupinga hali ilivyo, kuanzisha uvumbuzi, na kuendeleza kile kinachowezekana zaidi ya mipaka ya kawaida. Msukumo huu wa kuvuruga na kuboresha ni jukumu langu, na huchochea dhamira yangu ya kuendeleza tasnia kwa viwango vya kupigiwa mfano na kuacha urithi wa kudumu kwa kizazi kijacho cha viongozi.

I was honoured to be invited to serve as a judge for the VIP Idol of the Year 2023. Being entrusted with a role on such a distinguished panel allowed me to engage with and evaluate the unbelievable talent within our industry, further affirming the remarkable calibre of VIP professionals in our field.

What achievements can you describe as the hallmarks of WarriorLab that you are proudest of?

One of the most significant achievements we’re proud of at WarriorLab is that we are completely self-funded and we’ve continued to expand year-on-year to serve an ever-growing portfolio of global clients. This self-sufficiency has enabled an agile approach, enabling us to quickly pivot, identify trends, and seize market opportunities.

Our ability to adjust to new markets and areas of high interest and momentum has been central to our ongoing success. We conduct extensive research and maintain a bird’s eye view of the industry, allowing us to spot trends and address consistent pain points. This proactive approach has enabled us to refine our craft and apply our solutions in diverse environments, backed by robust and comprehensive data.

Another hallmark of WarriorLab is our extensive strategic partner network. While we possess specialised expertise and domain knowledge, our mantra is simple yet powerful: if we don't know something, we know someone who does. This philosophy has led to complementary service offerings that expand the value we provide to our clients and help our clients bypass costly mistakes and achieve their goals more efficiently. Our due diligence process ensures that these partnerships are with vetted and trusted companies proficient in their fields. This collaborative model allows us to apply the right knowledge at the right time, yielding the best results.

Most recently, it was an honour to have been awarded CEO Monthly’s Global CEO Excellence Award for Best iGaming Management Consulting CEO 2024 (Africa), and named among the TOP 50 Most Influential Men in Gaming, Africa 2024 through Women in Gaming Africa, in partnership with iGaming Afrika. I’m proud that these accolades have showcased Africa as a continent worth watching, which is home to experienced leadership benchmarking new industry standards and performance.

These awards go far beyond myself; they belong to our team of Warriors. The dedication, talent, and collaborative spirit of our people have been instrumental in this recognition. Serving as the CEO of this exceptional company is a privilege, and I am grateful for the unwavering support and hard work of my team. I couldn’t do this without them. This acknowledgment underscores our ongoing commitment to driving excellence and innovation in the iGaming industry, and we are proud to be recognised for our contributions on an African and global stage.

Niliheshimika kualikwa kuhudumu kama jaji wa Idol ya VIP ya Mwaka 2023. Kukabidhiwa jukumu kwenye jopo mashuhuri kuliniruhusu kujihusisha na kutathmini talanta ya ajabu ndani ya tasnia yetu, nikithibitisha zaidi ubora wa ajabu wa Wataalamu wa VIP katika uwanja wetu.

Je, ni mafanikio gani unaweza kuelezea kama alama kuu za WarriorLab ambazo unajivunia?

Mojawapo ya mafanikio muhimu tunayojivunia katika WarriorLab ni kwamba tunajifadhili kikamilifu na tumeendelea kupanua mwaka hadi mwaka ili kutumikia jalada linalokua la wateja wa kimataifa. Kujitosheleza huku kumekuza mbinu ya kisasa, inayotuwezesha kuzunguka kwa haraka, kutambua mienendo, na kukamata fursa za soko.

Uwezo wetu wa kuzoea masoko mapya na maeneo yenye riba ya juu na kasi umekuwa msingi wa mafanikio yetu. Tunafanya utafiti wa kina na kudumisha mtazamo wa ndege wa sekta hii, na kuturuhusu kutambua mienendo na kushughulikia pointi za maumivu. Mbinu hii makini imetuwezesha kuboresha ufundi wetu na kutumia masuluhisho yetu katika mazingira mbalimbali, yakiungwa mkono na data thabiti na ya kina.

Alama nyingine ya WarriorLab ni mtandao wetu mpana wa washirika wa kimkakati. Ingawa tuna utaalam maalum na maarifa ya kikoa, mantra yetu ni rahisi lakini yenye nguvu: ikiwa hatujui kitu, tunajua mtu anayejua. Falsafa hii imesababisha utoaji wa huduma za ziada zinazopanua thamani tunayotoa kwa wateja wetu na kusaidia wateja wetu kuepuka makosa ya gharama kubwa na kufikia malengo yao kwa ufanisi zaidi. Mchakato wetu wa uchunguzi unaostahili unahakikisha kwamba ushirikiano huu unafanywa na kampuni zilizohakikiwa na zinazoaminika zilizo na ujuzi katika nyanja zao. Muundo huu wa ushirikiano huturuhusu kutumia maarifa sahihi kwa wakati unaofaa, na kutoa matokeo bora zaidi.

Hivi majuzi, pia nina heshima kuwa nimetunukiwa Tuzo ya Ubora ya Mkurugenzi Mtendaji wa Kila Mwezi ya Mkurugenzi Mtendaji wa Mkurugenzi Mtendaji Bora wa Ushauri wa Usimamizi wa iGaming 2024 (Afrika). Ninajivunia kuwa sifa hii imeionyesha Afrika kama bara linalostahili kutazamwa, ambalo ni nyumbani kwa uongozi wenye uzoefu unaoashiria viwango na utendakazi mpya wa tasnia.

Sifa hii si yangu tu; ni mali ya timu yetu ya Mashujaa. Kujitolea, talanta, na roho ya ushirikiano ya watu wetu imekuwa muhimu katika utambuzi huu. Kutumikia kama Mkurugenzi Mtendaji wa kampuni hii ya kipekee ni fursa nzuri, na ninashukuru kwa usaidizi usioyumbayumba na bidii ya timu yangu. Sikuweza kufanya hivi bila wao. Tuzo hili linasisitiza kujitolea kwetu kuendeleza ubora na uvumbuzi katika tasnia ya iGaming, na tunajivunia kutambuliwa kwa michango yetu katika jukwaa la kimataifa.

This drive to disrupt and improve is my mandate, and it fuels my mission to advance the industry with exemplary standards and leave a lasting legacy for the next generation of leaders. “

How do you manage the demands of your role at WarriorLab while staying actively engaged with other professional commitments, and what drives your passion for both consulting and entrepreneurship?

This involves a strategic approach to time management and prioritisation. At WarriorLab, our clients always come first. Our commitment to them drives the way we structure our roles and responsibilities, ensuring that every project receives the attention it deserves.

Outside of WarriorLab, my involvement in other institutions and projects is carefully orchestrated to complement and enhance my primary focus. Each commitment is assessed in terms of its alignment with our goals and its impact on our core mission.

My passion for both consulting and entrepreneurship is the driving force behind this balance. Entrepreneurship fuels my drive to innovate and explore new ways to advance the industry, constantly seeking opportunities to pioneer new solutions and strategies. Consulting, on the other hand, is deeply satisfying as it allows me to apply my accumulated experience to address the specific needs and challenges of our clients. This dual focus not only keeps me engaged and motivated but also ensures that I can contribute meaningfully across all my roles.

VIP programs have become a focal point within the industry. What are your thoughts on this and how would you guide people to deepen their expertise and involvement in the VIP space?

VIP programs have undeniably become a major focus within the industry, driven by rising player expectations in an increasingly saturated and competitive market. As operators strive to distinguish themselves and attract high-value VIPs, the challenge has intensified, particularly amidst a significant global VIP skills shortage.

The demand for specialised VIP skills has surged to levels never before seen, with the shortage of experienced professionals creating a critical gap. This scarcity has not only heightened competition for talent but has also led operators to rethink their recruitment strategies. Many are now promoting from within their existing teams, such as Customer Service and CRM, to fill VIP roles and manage VIP player demand. This approach not only aids in retaining valuable and transferable internal knowledge but also fortifies career growth through upskilling and cross-departmental collaboration.

With the proliferation of new VIP programs and VIP functions - such as onboarding specialists, player development specialists, VIP CRM, and, most commonly, dedicated VIP Customer Support teamsthere is an urgent need for comprehensive training. This training must be tailored to specific operator needs, while being designed to ensure high standards of VIP service.

Our research has found that companies are struggling to develop and teach the required training material while simultaneously establishing VIP role-specific KPIs to ensure optimal and consistent performance.

Je, unadhibiti vipi mahitaji ya jukumu lako katika WarriorLab huku ukijishughulisha kikamilifu na ahadi nyingine za kitaaluma, na ni nini kinachochochea shauku yako ya ushauri na ujasiriamali?

Hii inahusisha mbinu ya kimkakati ya usimamizi wa wakati na kipaumbele. Katika WarriorLab, wateja wetu huwa wa kwanza kila wakati. Kujitolea kwetu kwao kunasukuma jinsi tunavyopanga majukumu na wajibu wetu, kuhakikisha kwamba kila mradi unapata uangalizi unaostahili.

Nje ya WarriorLab, ushiriki wangu katika taasisi na miradi mingine umeratibiwa kwa uangalifu ili kukamilisha na kuimarisha lengo langu la msingi. Kila ahadi inatathminiwa kulingana na upatanishi wake na malengo yetu na athari zake kwa dhamira yetu kuu.

Shauku yangu kwa ushauri na ujasiriamali ndio nguvu inayoongoza nyuma ya usawa huu. Ujasiriamali huchochea msukumo wangu wa kuvumbua na kuchunguza njia mpya za kuendeleza sekta hii, nikitafuta kila mara fursa za kuanzisha masuluhisho na mikakati mipya. Ushauri, kwa upande mwingine, ni wa kuridhisha sana kwani huniruhusu kutumia uzoefu wangu uliokusanywa kushughulikia mahitaji na changamoto mahususi za wateja wetu. Ulengaji huu wa pande mbili sio tu unanifanya nijishughulishe na kunitia moyo bali pia huhakikisha kuwa ninaweza kuchangia ipasavyo katika majukumu yangu yote.

Programu za VIP zimekuwa kitovu ndani ya tasnia. Je, una maoni gani kuhusu hili na unawezaje kuwaongoza watu ili kuongeza ujuzi wao na ushiriki wao katika nafasi ya VIP?

Programu za VIP bila shaka zimekuwa lengo kuu katika tasnia, ikisukumwa na kuongezeka kwa matarajio ya wachezaji katika soko linalozidi kujaa na ushindani. Huku maopereta wakijitahidi kujitofautisha na kuvutia VIP wa thamani ya juu, changamoto imeongezeka, hasa huku kukiwa na uhaba mkubwa wa ujuzi wa kimataifa wa VIP.

Mahitaji ya ujuzi maalum wa VIP yameongezeka hadi viwango ambavyo havijawahi kuonekana, huku uhaba wa wataalamu wenye uzoefu ukitengeneza pengo kubwa. Uhaba huu sio tu umeongeza ushindani wa talanta lakini pia umesababisha maopereta kufikiria upya mikakati yao ya kuajiri. Wengi sasa wanatangaza kutoka ndani ya timu zao zilizopo, kama vile Huduma kwa Wateja na CRM, ili kujaza majukumu ya VIP na kudhibiti mahitaji ya wachezaji wa VIP. Mbinu hii haisaidii tu katika kuhifadhi maarifa ya ndani yenye thamani na yanayoweza kuhamishwa bali pia inakuza ukuaji wa kazi kupitia uboreshaji wa ujuzi na ushirikiano wa idara mbalimbali.

Kutokana na kuongezeka kwa programu mpya za VIP na vipengele vya VIP - kama vile wataalamu wa upandaji ndege, wataalamu wa ukuzaji wachezaji, VIP CRM, na, kwa kawaida, timu zilizojitolea za Usaidizi kwa Wateja wa VIP - kuna hitaji la dharura la mafunzo ya kina. Mafunzo haya lazima yalengwa kulingana na mahitaji maalum ya maopereta, huku yakiundwa ili kuhakikisha viwango vya juu vya huduma ya VIP.

Utafiti wetu umegundua kuwa kampuni zinatatizika kukuza na kufundisha nyenzo zinazohitajika za mafunzo huku zikianzisha KPIs maalum za VIP ili kuhakikisha utendakazi bora na thabiti.

Industry training academies, consultants, and VIP experts are instrumental in addressing this need, offering bespoke workshops and resources to elevate skills and safeguard service excellence.

For those looking to enter the VIP space, this presents a golden opportunity. VIP roles are more than just positions - they represent an ideology, a skillset, and a commitment to excellence. The skills developed in VIP roles are not only transferable to everyday life but are also an art that enriches personal and professional growth. By embracing ongoing learning through industry resources, training programs, and networking opportunities, professionals can make significant strides in their careers.

In essence, the VIP space offers a bold and rewarding career path. It’s a field where dedication, continuous learning, and adaptability can lead to substantial success. Seize this opportunity to contribute, excel, and grow and you’ll find that the effort you invest will yield significant rewards.

Vyuo vya mafunzo ya sekta, washauri, na wataalam wa VIP ni muhimu katika kushughulikia hitaji hili, wakitoa warsha na nyenzo zilizopangwa ili kuinua ujuzi na kulinda ubora wa huduma.

Kwa wale wanaotafuta kuingia kwenye nafasi ya VIP, hii inatoa fursa nzuri. Majukumu ya VIP ni zaidi ya nafasi tu - yanawakilisha itikadi, ujuzi, na kujitolea kwa ubora. Ujuzi uliokuzwa katika majukumu ya VIP sio tu unaweza kuhamishwa kwa maisha ya kila siku lakini ni sanaa ambayo pia inaboresha ukuaji wa kibinafsi na kitaaluma. Kwa kukumbatia ujifunzaji unaoendelea kupitia rasilimali za tasnia, programu za mafunzo, na fursa za mitandao, wataalamu wanaweza kupiga hatua kubwa katika taaluma zao.

Kwa asili, nafasi ya VIP inatoa njia ya kazi yenye nguvu na yenye manufaa. Ni uwanja ambapo kujitolea, kujifunza kwa kuendelea, na kubadilika kunaweza kusababisha mafanikio makubwa. Tumia fursa hii kukua, kuchangia na kufaulu, na utaona kuwa juhudi utakazowekeza zitaleta baraka kubwa.

are CEO of the Lagos State Lotteries & Gaming Authority

Bashir

FROM COMPLIANCE TO INNOVATION:

EXPLORING THE DYNAMICS OF

Nigeria's gaming and betting industry is a broad and multifaceted sector poised for growth. In this exclusive Q&A, Bashir Are, CEO of the Lagos State Lotteries & Gaming Authority, provides an in-depth look at the regulatory landscape, licensing processes, and emerging technologies shaping the industry. With over 28 years of experience across public and private sectors, Bashir brings expertise in business transformation, fintech innovation, and policy development. He discusses opportunities for investors, the importance of compliance, and the strategies employed to foster responsible gambling while navigating challenges like illegal operators. Through his leadership, Lagos State continues to set the benchmark for gaming regulation in Nigeria and beyond.

Could you provide an overview of the gaming and betting industry in Nigeria?

Our country's gaming and betting industry encompasses various categories both online and land based. The most prominent include sports betting, lotteries and B2B. Additionally, we have online casinos, virtual gaming, physical casinos, and scratch cards, among other products. These diverse offerings cater to a wide range of interests, making the sector both dynamic and competitive.

If I were an investor looking to acquire a licence in the betting and gaming sector, what would the process and associated costs look like?

Let me provide an example specific to Lagos State, one of the key gaming hubs. A sports betting licence costs 50 million Naira initially and requires an annual renewal fee of 15 million Naira.

The licensing process is relatively straightforward, provided all required documentation is in order. Typically, licences are approved within 30 days. This efficiency makes Lagos an attractive destination for investors in the sector. The procedures for other categories, such as online casinos or lotteries, follow similar timelines and structures.

Can foreign investors own 100 percent of a betting or gaming company in your country?

No, foreign investors cannot own 100 percent of a betting or gaming company. Current regulations require 20 percent local ownership, meaning foreigners can own up to 80 percent. This policy ensures some level of local participation in the industry.

What is the process for opening a bank account as a betting or gaming company in Nigeria?

Once your company is registered, you can open a bank account within a week. The process is quite efficient. Additionally, there are business-to-business service providers, such as management consultants, who specialise in helping companies navigate this process seamlessly.

NIGERIA’S GAMING LANDSCAPE

Sekta ya michezo ya kubahatisha na kamari ya Nigeria ni sekta pana na yenye mambo mengi ambayo iko tayari kwa ukuaji. Katika Maswali na Majibu haya ya kipekee, Bashir Are, Mkurugenzi Mtendaji wa Mamlaka ya Bahati Nasibu na Michezo ya Michezo ya Kubahatisha ya Jimbo la Lagos, hutoa mtazamo wa kina wa mazingira ya udhibiti, michakato ya utoaji leseni, na teknolojia zinazoibuka zinazounda sekta hii. Akiwa na uzoefu wa zaidi ya miaka 28 katika sekta ya umma na ya kibinafsi, Bashir huleta utaalam katika mabadiliko ya biashara, uvumbuzi wa fintech, na ukuzaji wa sera. Anajadili kuhusu fursa kwa wawekezaji, umuhimu wa kufuata sheria, na mikakati inayotumika kukuza uchezaji wa kamari unaowajibika huku akikabiliana na changamoto kama vile maopereta haramu. Kupitia uongozi wake, Jimbo la Lagos linaendelea kuweka kigezo cha udhibiti wa michezo ya kubahatisha nchini Nigeria na kwingineko.

Je, unaweza kutoa muhtasari wa sekta ya michezo ya kubahatisha na kamari nchini Nigeria?

Sekta ya nchi yetu ya michezo ya kubahatisha na kamari inajumuisha kategoria mbalimbali mtandaoni na ardhini. Maarufu zaidi ni pamoja na kamari za michezo, bahati nasibu na B2B. Zaidi ya hayo, tuna kasino za mtandaoni, michezo ya mtandaoni, kasino halisi, na kadi za mwanzo, miongoni mwa bidhaa zingine. Matoleo haya mbalimbali yanakidhi matakwa mengi, na kuifanya sekta kuwa yenye nguvu na yenye ushindani.

Ningekuwa mwekezaji anayetaka kupata leseni katika sekta ya kamari na michezo ya kubahatisha, mchakato na gharama zinazohusiana zingekuwaje?

Niruhusu nitoe mfano maalum kwa Jimbo la Lagos, mojawapo ya vituo muhimu vya michezo ya kubahatisha. Leseni ya kamari ya michezo inagharimu Naira milioni 50 mwanzoni na inahitaji ada ya upya ya kila mwaka ya Naira milioni 15.

Mchakato wa utoaji leseni ni wa moja kwa moja, mradi nyaraka zote zinazohitajika zinafaa. Kwa kawaida, leseni huidhinishwa ndani ya siku 30. Ufanisi huu hufanya Lagos kuwa kivutio cha kuvutia kwa wawekezaji katika sekta hiyo. Taratibu za kategoria zingine, kama vile kasino za mtandaoni au bahati nasibu, hufuata ratiba na miundo sawa.

Je, wawekezaji wa kigeni wanaweza kumiliki asilimia 100 ya kampuni ya kamari au kamari katika nchi yako?

Hapana, wawekezaji wa kigeni hawawezi kumiliki asilimia 100 ya kampuni ya kamari au michezo ya kubahatisha. Kanuni za sasa zinahitaji asilimia 20 ya umiliki wa ndani, kumaanisha wageni wanaweza kumiliki hadi asilimia 80. Sera hii inahakikisha kiwango fulani cha ushiriki kutoka wenyeji katika sekta hii.

Je, ni mchakato gani wa kufungua akaunti ya benki kama kampuni ya kamari au michezo ya kubahatisha nchini Nigeria?

What are the major challenges faced by regulators, operators, and players in your country’s gaming sector?

One of the biggest challenges is the prevalence of illegal gaming operators. These entities operate without proper licences and undermine the industry’s integrity. To address this, we employ measures such as internet restrictions, geo-fencing, and banning illegal advertisements within the country.

Another challenge is ensuring compliance with Anti-Money Laundering (AML) and Combating the Financing of Terrorism (CFT) regulations. These issues require constant monitoring and collaboration with other agencies.

If I wanted to acquire an online casino licence, what would that process entail?

The process is quite similar to that of obtaining a sports betting licence. You need to be a registered business in Nigeria and meet the same local content requirement of 20%. For an online casino, the initial licensing fee is also 50 million Naira, with an annual renewal cost of 15 million Naira.

Do operators need to have a land-based casino to run an online casino, or are these licences separate?

The licences for land-based and online casinos are separate. However, operators looking to run both types of casinos may benefit from certain discounts when applying for combined licences.

What technological advancements is the board promoting for betting and gaming companies?

Nigeria has made significant strides in technology, especially in fintech. For example, we leverage advanced Know Your Customer (KYC) systems to ensure that customers are adequately verified when entering the banking system.

Additionally, Nigeria benefits from extensive broadband infrastructure, supported by six Atlantic Sea cables, which provide strong internet penetration, particularly in major cities. This connectivity is crucial for the growth of online gaming platforms.

How is taxation structured for operators and players in the betting and gaming industry?

Taxation for operators is linked to their level of compliance. The tax rate ranges from 1 percent to 5 percent, depending on how compliant the operator is. For instance, operators with a compliance level of 85 percent to 90 percent enjoy lower tax rates, while those with compliance levels of around 50 percent are taxed at the higher end.

Players, on the other hand, are subject to a tax similar to income tax on their winnings. This ensures fairness and transparency in the industry.

Wakati kampuni yako imesajiliwa, unaweza kufungua akaunti ya benki ndani ya wiki moja. Mchakato huo ni mzuri kabisa. Zaidi ya hayo, kuna watoa huduma wa biashara-kwa-biashara, kama vile washauri wa usimamizi, ambao wana utaalam katika kusaidia makampuni kuabiri mchakato huu bila mshono. Je, ni mchakato gani wa kufungua akaunti ya benki kama kampuni ya kamari au michezo ya kubahatisha nchini Nigeria?

Wakati kampuni yako imesajiliwa, unaweza kufungua akaunti ya benki ndani ya wiki moja. Mchakato huo ni mzuri kabisa. Zaidi ya hayo, kuna watoa huduma wa biashara-kwa-biashara, kama vile washauri wa usimamizi, ambao wana utaalam katika kusaidia makampuni kuabiri mchakato huu bila mshono.

Ni changamoto zipi kuu zinazokabili wadhibiti, waendeshaji na wachezaji katika sekta ya michezo ya kubahatisha nchini mwako?

Moja ya changamoto kubwa ni kuenea kwa waendeshaji haramu wa michezo ya kubahatisha. Mashirika haya yanafanya kazi bila leseni zinazofaa na kudhoofisha uadilifu wa sekta hii. Ili kushughulikia hili, tunatumia hatua kama vile vizuizi vya intaneti, uzio wa kijiografia, na kupiga marufuku matangazo haramu nchini.

Changamoto nyingine ni kuhakikisha uzingatiaji wa kanuni za Kupambana na Utakatishaji wa Pesa (AML) na Kupambana na Ufadhili wa Ugaidi (CFT). Masuala haya yanahitaji ufuatiliaji na ushirikiano wa mara kwa mara na mashirika mengine.

Ikiwa ningetaka kupata leseni ya kasino mkondoni, mchakato huo ungejumuisha nini?

Mchakato unafanana kabisa na ule wa kupata leseni ya kamari ya michezo. Unahitaji kuwa biashara iliyosajiliwa nchini Nigeria na kukidhi mahitaji sawa ya maudhui ya ndani ya 20%. Kwa kasino ya mtandaoni, ada ya awali ya leseni pia ni Naira milioni 50, na gharama ya kila mwaka ya kufanya upya ni Naira milioni 15.

Je, maopereta wanahitaji kuwa na kasino ya ardhini ili kuendesha kasino mtandaoni, au je, leseni hizi ni tofauti?

Leseni za kasino za ardhini na mkondoni ni tofauti. Hata hivyo, maopereta wanaotaka kuendesha aina zote mbili za kasino wanaweza kufaidika kutokana na punguzo fulani wanapoomba leseni zilizojumuishwa.

Bodi inakuza maendeleo gani ya kiteknolojia kwa kampuni za kamari na michezo ya kubahatisha?

Nigeria imepiga hatua kubwa katika teknolojia, hasa katika fintech. Kwa mfano, tunatumia mifumo ya hali ya juu ya Kujua Mteja Wako (KYC) ili kuhakikisha kuwa wateja wanathibitishwa vya kutosha wanapoingia kwenye mfumo wa benki.

Zaidi ya hayo, Nigeria inanufaika kutokana na miundombinu mipana ya broadband, inayoungwa mkono na nyaya sita za Bahari ya Atlantiki, ambazo hutoa kupenya kwa mtandao kwa nguvu, hasa katika miji mikubwa. Muunganisho huu ni muhimu kwa ukuaji wa majukwaa ya michezo ya mtandaoni.

“ Responsible gambling is a significant focus for us. We work with private foundations to conduct advocacy programmes, often targeting young people.

What measures does the board take to ensure compliance with Anti-Money Laundering (AML) and Combating the Financing of Terrorism (CFT) regulations?

Compliance with AML and CFT regulations is a priority. Operators are required to obtain a certification from the Economic and Financial Crimes Commission (EFCC). This certification involves a comprehensive background check on the company’s directors to ensure they have no history of financial crime.

The certificate is mandatory for opening corporate bank accounts and is a key step in preventing money laundering and financial misconduct within the industry.

Ushuru umeundwa vipi kwa waendeshaji na wachezaji katika tasnia ya kamari na michezo ya kubahatisha?

Ushuru kwa maopereta unahusishwa na kiwango chao cha kufuata sheria. Kiwango cha ushuru ni kati ya asilimia 1 hadi asilimia 5, kulingana na jinsi mtoa huduma anavyotii. Kwa mfano, maopereta walio na kiwango cha kufuata cha asilimia 85 hadi 90 wanafurahia viwango vya chini vya kodi, wakati wale walio na viwango vya kufuata vya karibu asilimia 50 wanatozwa ushuru katika mwisho wa juu.

Wachezaji, kwa upande mwingine, wanatozwa ushuru sawa na ushuru wa mapato kwenye ushindi wao. Hii inahakikisha usawa na uwazi katika tasnia.

Je, bodi inachukua hatua gani ili kuhakikisha kuwa inafuatwa na kanuni za Kupambana na Utakatishaji wa Pesa (AML) na Kupambana na Ufadhili wa Ugaidi (CFT)?

Kuzingatia kanuni za AML na CFT ni kipaumbele. Maopereta wanataka kupata uthibitisho kutoka kwa Tume ya Uhalifu wa Kiuchumi na Kifedha (EFCC). Uthibitisho huu unahusu ukaguzi wa kina wa wakurugenzi wa kampuni ili kuhakikisha kuwa hawana historia ya uhalifu wa kifedha.

Cheti hicho ni cha lazima kwa kufungua akaunti za benki za shirika na ni hatua muhimu katika kuzuia ufujaji wa pesa na utovu wa nidhamu katika tasnia.

How does the board promote responsible gambling?

Responsible gambling is a significant focus for us. We work with private foundations to conduct advocacy programmes, often targeting young people. These initiatives include school visits where we educate students on the risks of gambling and how to avoid developing problematic habits.

We also incorporate responsible gambling campaigns into public services, such as providing free Wi-Fi on public transport. Before accessing the Wi-Fi, users must view responsible gambling messages, ensuring broad outreach.

What is the duration of licences, and how often do they need to be renewed?

The duration of licences varies by category. For lotteries, the initial licence lasts for five years, after which it is renewable every five years. Sports betting licences, however, are issued annually and require yearly renewal.

How does the board engage in Corporate Social Responsibility (CSR), and are operators encouraged to participate?

CSR is a cornerstone of our activities. All gaming levies collected from operators are allocated to CSR initiatives in areas such as education, healthcare, environmental protection, sports, and security.

Operators are also encouraged to undertake voluntary CSR efforts. Many have contributed significantly, especially to healthcare. Over the past three years, operators have funded several kidney transplants for citizens in need, showcasing the industry’s commitment to giving back to the community.

With emerging trends like blockchain and cryptocurrency, what steps is the board taking to stay ahead?

The adoption of blockchain and cryptocurrency in gaming is currently limited due to federal regulations. The Nigerian government is cautiously studying these technologies and plans to introduce comprehensive policies in the future. Once those policies are in place, the gaming sector will adapt accordingly to integrate these innovations responsibly.

How does the recent Supreme Court ruling empowering states to regulate lotteries and gaming in Nigeria strengthen your authority to oversee and regulate the gaming sector in Lagos State?

The Supreme Court ruling reaffirmed what we have always maintained: that states have the constitutional authority to regulate gaming and lotteries within their jurisdictions. The March 2023 judgment in Attorney General of Lagos State vs. National Sports Lottery Ltd. clarified this principle, and the celebrated November 2024 ruling solidified it further by eliminating ambiguities. This ruling strengthens our mandate to oversee, regulate, and foster growth in the Lagos gaming sector with greater clarity and certainty for operators, investors, and stakeholders.

Ni vipi bodi linakuza mchezo wa kamari kwa uwajibikaji

Kamari ya kuwajibika ni jambo muhimu kwetu. Tunafanya kazi na taasisi za kibinafsi ili kuendesha programu za utetezi, mara nyingi zikiwalenga vijana. Mipango hii ni pamoja na kutembelea shule ambapo tunawaelimisha wanafunzi kuhusu hatari za kucheza kamari na jinsi ya kuepuka kuendeleza tabia yenye matatizo.

Pia tunajumuisha kampeni za uwajibikaji katika mchezo wa kamari katika huduma za umma, kama vile kutoa Wi-Fi bila malipo kwenye usafiri wa umma. Kabla ya kufikia Wi-Fi, watumiaji lazima waangalie ujumbe wa uwajibikaji wa kamari, kuhakikisha uenezaji mpana.

Je, ni muda gani wa leseni, na ni mara ngapi zinahitaji kufanywa upya?

Muda wa leseni hutofautiana kulingana na kategoria. Kwa bahati nasibu, leseni ya awali hudumu kwa miaka mitano, baada ya hapo inaweza kufanywa upya kila baada ya miaka mitano. Leseni za kamari za michezo, hata hivyo, hutolewa kila mwaka na zinahaja ya ufufuo kila mwaka.

Je, bodi inajihusisha vipi na Uwajibikaji wa Biashara kwa Jamii (CSR), na je, maopereta wanahimizwa kushiriki?

CSR ni msingi wa shughuli zetu. Ushuru wote wa michezo ya kubahatisha unaokusanywa kutoka kwa waendeshaji hutengewa mipango ya CSR katika maeneo kama vile elimu, afya, ulinzi wa mazingira, michezo na usalama.

Maopereta pia wanahimizwa kufanya juhudi za kihiari za CSR. Wengi wamechangia kwa kiasi kikubwa, hasa katika huduma za afya. Katika kipindi cha miaka mitatu iliyopita, maopereta wamefadhili upandikizaji wa figo kadhaa kwa raia wanaohitaji, kuonyesha dhamira ya tasnia ya kurudisha nyuma kwa jamii.

Kwa kuibuka kwa mitindo kama vile blockchain na cryptocurrency, bodi inachukua hatua gani ili kusalia mbele?

Kuidhinishwa kwa blockchain na cryptocurrency katika michezo ya kubahatisha kwa sasa ni mdogo kwa sababu ya kanuni za shirikisho. Serikali ya Nigeria inasoma kwa uangalifu teknolojia hizi na inapanga kuanzisha sera za kina katika siku zijazo. Sera hizo zikiwekwa, sekta ya michezo ya kubahatisha itajirekebisha ipasavyo ili kuunganisha ubunifu huu kwa kuwajibika.

Uamuzi wa hivi majuzi wa Mahakama ya Juu unaowezesha mataifa kudhibiti bahati nasibu na michezo nchini Nigeria inaimarishaje mamlaka yako ya kusimamia na kudhibiti sekta ya michezo ya kubahatisha katika Jimbo la Lagos?

Uamuzi wa Mahakama ya Juu ulithibitisha tena kile ambacho tumedumisha siku zote: kwamba mataifa yana mamlaka ya kikatiba ya kudhibiti michezo ya kubahatisha na bahati nasibu ndani ya mamlaka yao. Hukumu ya Machi 2023 katika Mwanasheria Mkuu wa Jimbo la Lagos dhidi ya National Sports Lottery Ltd.

How does this ruling affect the licensing and taxation framework for operators in Lagos State? Will operators need to adjust their compliance strategies in light of state-level control?

The ruling provides a clear framework for operators to align with state-specific regulations, which ensures fairness, transparency, and accountability. For compliant operators already within the Lagos State system, there are no changes to the support and benefits they enjoy. However, unlicensed operators must immediately regularize their operations under the Lagos State Lotteries and Gaming Authority (LSLGA). Illegality will not be tolerated, and the criminal provisions of our enabling law will be enforced against non-compliance. The clarity this ruling provides allows all stakeholders to plan and operate effectively within a well-defined regulatory structure.

What message would you like to convey to current and prospective operators about the benefits of the Supreme Court ruling for the Lagos gaming market? Bashir:

Lagos remains the premier destination for gaming investments in Nigeria, offering a thriving, well-regulated, and innovative market. The Supreme Court ruling reinforces this by removing uncertainties and fostering a conducive environment for business growth. We invite prospective operators to join this vibrant ecosystem and assure current operators of our unwavering support in driving industry growth, ensuring compliance, and maintaining a level playing field. Together, we can set new benchmarks for gaming excellence in Africa.

Linatafsiri hili kanuni, na uamuzi wa Novemba 2024 ukaadhimishwa na ukaimarishwa zaidi kwa kuondoa utata. Uamuzi huu unaimarisha mamlaka yetu ya kusimamia, kudhibiti na kukuza ukuaji katika sekta ya michezo ya Lagos kwa uwazi na uhakika zaidi kwa maopereta, wawekezaji na washikadau.

Je, uamuzi huu unaathiri vipi mfumo wa utoaji leseni na ushuru kwa waendeshaji katika Jimbo la Lagos? Je, waendeshaji watahitaji kurekebisha mikakati yao ya kufuata kwa kuzingatia udhibiti wa ngazi ya serikali?

Uamuzi huo unatoa mfumo wa wazi kwa waendeshaji kupatana na kanuni mahususi za serikali, ambazo zinahakikisha usawa, uwazi na uwajibikaji. Kwa waendeshaji wanaotii ambao tayari wako ndani ya mfumo wa Jimbo la Lagos, hakuna mabadiliko kwenye usaidizi na manufaa wanayofurahia. Hata hivyo, waendeshaji wasio na leseni lazima wadhibitishe shughuli zao mara moja chini ya Mamlaka ya Bahati Nasibu na Michezo ya Jimbo la Lagos (LSLA). Uharamu hautavumiliwa, na vifungu vya uhalifu vya sheria yetu inayowezesha vitatekelezwa dhidi ya kutofuata. Uamuzi huu unaleta uwazi amabao unaruhusu washikadau wote kupanga na kufanya kazi kwa ufanisi ndani ya muundo wa udhibiti uliobainishwa vyema.

Ni ujumbe gani ungependa kuwasilisha kwa maopereta wa sasa na wanaotarajiwa kuhusu manufaa ya uamuzi wa Mahakama ya Juu kwa soko la michezo ya kubahatisha Lagos?

Lagos inasalia kuwa kivutio kikuu cha uwekezaji wa michezo ya kubahatisha nchini Nigeria, ukitoa soko linalostawi, lililodhibitiwa vyema na la kiubunifu. Uamuzi wa Mahakama ya Juu unaimarisha hili kwa kuondoa hali ya kutokuwa na uhakika na kuendeleza mazingira yanayofaa kwa ukuaji wa biashara. Tunawaalika waendeshaji watarajiwa wajiunge na mfumo huu mzuri wa ikolojia na kuwahakikishia waendeshaji wa sasa msaada wetu thabiti katika kukuza ukuaji wa sekta, kuhakikisha utiifu, na kudumisha usawa. Kwa pamoja, tunaweza kuweka vigezo vipya vya ubora wa michezo barani Afrika.

“L agos remains the premier destination for gaming investments in Nigeria, offering a thriving, well-regulated, and innovative market

Harnessing Data for Growth: Shivika Singh's

Two-Decade Odyssey in Gaming and Data Analytics

Shivika Singh's journey in the gaming and hospitality sectors spans over two decades. As Director of iDataPulse, Shivika spearheads a consultancy that provides businesses with cutting-edge data strategy, business intelligence solutions, and analytics-driven decision-making frameworks. iDataPulse’s core mission is to help organizations harness their data assets, optimize operations, and develop sustainable, data-driven growth strategies in an increasingly competitive market.

In addition to leading her consultancy, Shivika has also joined Legends Gaming Solutions, a fully licensed and 100% female owned business in the Gaming Industry, as a Data Strategist, bringing her expertise to a team of industry leaders focused on transforming businesses through innovative strategies.

Tell us a bit about who Shivika Singh is and how you got into the industry.

My journey in the gaming industry began over two decades ago at Suncoast Casino Durban, where I was introduced to the power of data-driven decision-making and its impact on operational efficiency and business growth. That early exposure shaped my passion for business intelligence, analytics, and strategic operations, particularly within the gaming and hospitality sectors.

Over the years, I progressed into Business Intelligence leadership roles at both Tsogo Sun and later at Sun International, where I was instrumental in implementing data strategies that supported operations and strategy. After five years at Sun International, I returned to Tsogo Sun in an expanded role, leading data strategy and business development where I was involved in high-impact business development projects. One of my key initiatives was the launch of playTSOGO online betting. Whilst focusing on my portfolio I was also serving as a director on multiple boards. My passion has always been about harnessing data to drive growth and innovation—turning raw data into actionable insights that create real business impact.

After spending over 20 years in the corporate world, I made the decision to extend my expertise across the industry with a vision to work closely with businesses to provide BI, data strategy, and strategic direction, helping organisations unlock the full potential of their data and drive sustainable growth in an evolving market.

Safari ya Shivika Singh katika sekta ya michezo ya kubahatisha na ukarimu inachukua zaidi ya miongo miwili. Kama Mkurugenzi wa iDataPulse, Shivika anaongoza shirika la ushauri ambalo hutoa biashara na mkakati wa kisasa wa data, masuluhisho ya akili ya biashara, na mifumo ya kufanya maamuzi ambayo inaendeshwa na uchanganuzi. Dhamira kuu ya iDataPulse ni kusaidia mashirika kutumia rasilimali zao za data, kuboresha shughuli zao, na kukuza mikakati endelevu ya ukuaji ambayo inaendeshwa na data katika soko linalozidi kuwa na ushindani.

Mbali na kuongoza ushauri wake, Shivika pia amejiunga na Legends Gaming Solutions, biashara iliyoidhinishwa kikamilifu na inayomilikiwa na wanawake 100% katika Sekta ya Michezo ya Kubahatisha, kama Mtaalamu wa Mbinu za Data, na kuleta ujuzi wake kwa timu ya viongozi wa sekta inayozingatia kubadilisha biashara kupitia mikakati ya ubunifu.

Tuambie kidogo kuhusu Shivika Singh ni nani na jinsi ulivyoingia kwenye tasnia.

Safari yangu katika tasnia ya michezo ya kubahatisha ilianza zaidi ya miongo miwili iliyopita huko Suncoast Casino Durban, ambapo nilitambulishwa kuhusu uwezo wa kufanya maamuzi unaotokana na data na athari zake katika ufanisi wa uendeshaji na ukuaji wa biashara. Kufichua huko mapema kulitengeneza shauku yangu kwa akili ya biashara, takwimu na shughuli za kimkakati, haswa katika sekta ya michezo na ukarimu.

Kwa miaka mingi, niliendelea katika majukumu ya uongozi wa Ujasusi wa Biashara katika Tsogo Sun na baadaye katika Sun International, ambapo nilisaidia sana katika kutekeleza mikakati ya data iliyounga mkono shughuli na mkakati. Baada ya miaka mitano katika Sun International, nilirudi Tsogo Sun katika jukumu lililopanuliwa, nikiongoza mkakati wa data na ukuzaji wa biashara ambapo nilihusika katika miradi ya maendeleo ya biashara yenye athari kubwa. Moja ya mipango yangu kuu ilikuwa uzinduzi wa playTSOGO kamari mtandaoni. Wakati nikizingatia kwingineko yangu pia nilikuwa nikihudumu kama mkurugenzi kwenye bodi nyingi. Shauku yangu daima imekuwa kuhusu kutumia data ili kukuza ukuaji na uvumbuzi—kugeuza data mbichi kuwa maarifa yanayotekelezeka ambayo huleta athari halisi ya biashara.

Baada ya kukaa zaidi ya miaka 20 katika ulimwengu wa biashara, nilifanya uamuzi wa kupanua utaalamu wangu katika sekta nzima nikiwa na maono ya kufanya kazi kwa karibu na biashara ili kutoa BI, mkakati wa data, na mwelekeo wa kimkakati, kusaidia mashirika kufungua uwezo kamili wa data zao na kuendeleza ukuaji endelevu katika soko linaloendelea.

Shivika Singh

How have you seen the African gaming market evolve during your time in the industry?

The African gaming market has transformed significantly over the years, shifting from a predominantly land-based industry to one that is now heavily driven by online betting. When I first started in the industry, casinos and retail betting shops were the dominant forces. Today, iGaming and online sports betting are leading the pack, fuelled by rising smartphone adoption, improved internet connectivity, and constantly evolving consumer behaviours.

However, this rapid growth has also introduced regulatory complexities. While some countries have established clear frameworks, others remain fragmented, creating operational uncertainty for the industry.

What unique opportunities do you think Africa offers compared to other gaming markets globally?

That’s a good question. Africa presents a highly dynamic and fast-evolving gaming market, offering distinct opportunities that set it apart from more mature global markets. One of its greatest advantages is its young, digitally engaged population. This generation is tech-savvy, mobile-first, and highly responsive to digital innovation, making Africa a prime region for next-gen gaming experiences, esports, and gamification-driven engagement strategies.

Another key differentiator is Africa’s deep-rooted sports culture, particularly its passion for football, which fuels the massive growth of sports betting. Unlike more saturated Western markets, African players have shown a strong affinity for live betting, micro-betting, and in-play experiences, creating opportunities for operators to develop real-time, data-driven betting products that cater to hyper-engaged audiences.

The continent’s rapid digital transformation is also a major advantage. Africa has leapfrogged traditional banking systems with mobile money and digital wallets, making seamless payments and instant transactions a core part of the gaming experience.

The future belongs to operators who understand the region’s unique digital behaviours, cultural nuances, and evolving player expectations—those who do, will not just enter the market, but define its future.

What role do you see the sector playing in job creation and skill development, especially for women and youth?

The gaming sector has immense potential to create jobs across various levels, from operations and customer service to technology development and data analytics. It also offers a platform to upskill youth in areas such as software development, marketing, and artificial intelligence. For women, the industry can serve as a great equaliser, providing opportunities in leadership and technical roles. By fostering inclusive hiring practises and skill development programmes, the sector can drive economic empowerment and growth.

Umeonaje soko la michezo ya kubahatisha barani Afrika likibadilika wakati wako kwenye tasnia?

Soko la michezo ya kubahatisha barani Afrika limebadilika kwa kiasi kikubwa kwa miaka mingi, likihama kutoka tasnia ya msingi wa ardhi hadi ambayo sasa inasukumwa sana na kamari ya mtandaoni. Nilipoanza katika tasnia, kasino na maduka ya kamari ya reja reja yalikuwa nguvu kuu. Leo, mchezo wa iGaming na kamari ya michezo ya mtandaoni inaongoza, ikichochewa na kuongezeka kwa matumizi ya simu mahiri, muunganisho ulioboreshwa wa intaneti, na tabia zinazoendelea za watumiaji.

Walakini, ukuaji huu wa haraka pia umeleta utata wa udhibiti. Wakati baadhi ya nchi zimeanzisha mifumo iliyo wazi, nyingine zimesalia kugawanyika, na hivyo kusababisha kutokuwa na uhakika wa uendeshaji kwa sekta hiyo.

Je, unadhani Afrika inatoa fursa gani za kipekee ikilinganishwa na masoko mengine ya michezo ya kubahatisha duniani kote?

Hilo ni swali zuri. Afrika inawasilisha soko la michezo ya kubahatisha linalobadilika sana na linaloendelea kwa kasi, likitoa fursa mahususi zinazoitofautisha na masoko ya kimataifa yaliyokomaa zaidi. Moja ya faida zake kuu ni idadi yake ya vijana, inayoshiriki kidijitali. Kizazi hiki kina ujuzi wa teknolojia, simu ya kwanza, na kinaitikia kwa kiwango kikubwa uvumbuzi wa kidijitali, na kuifanya Afrika kuwa eneo kuu kwa tajriba ya uchezaji wa kizazi kijacho, esports, na mikakati ya ushiriki inayoendeshwa na mchezo wa kubahatisha.

Kitofautishi kingine muhimu ni utamaduni wa kimichezo uliokita mizizi barani Afrika, hasa mapenzi yake kwa kandanda, ambayo huchochea ukuaji mkubwa wa kamari za michezo. Tofauti na masoko ya Magharibi yaliyojaa zaidi, wachezaji wa Kiafrika wameonyesha uhusiano mkubwa wa kamari ya moja kwa moja, kamari ndogo, na uzoefu wa kucheza, na hivyo kuunda fursa kwa maopereta kutengeneza bidhaa za kamari za muda halisi, zinazoendeshwa na data ambazo huhudumia watazamaji wanaoshiriki sana.

Mabadiliko ya haraka ya kidijitali ya bara pia ni faida kubwa. Afrika imeruka mifumo ya kitamaduni ya benki kwa kutumia pesa za rununu na pochi za kidijitali, na kufanya malipo ya haraka na miamala ya papo hapo kuwa sehemu ya msingi ya uzoefu wa michezo ya kubahatisha.

Wakati ujao ni wa maopereta wanaoelewa mienendo ya kipekee ya kidijitali ya eneo hili, nuances ya kitamaduni, na matarajio ya wachezaji yanayobadilika—wale wanaofahamu, hawataingia sokoni tu, bali watafafanua mustakabali wake.

Je, unaona sekta hiyo ina nafasi gani katika kuzalisha ajira na kukuza ujuzi hasa kwa wanawake na vijana?

Sekta ya michezo ya kubahatisha ina uwezo mkubwa wa kubuni nafasi za kazi katika viwango mbalimbali, kuanzia uendeshaji na huduma kwa wateja hadi maendeleo ya teknolojia na uchanganuzi wa data. Pia hutoa jukwaa la kukuza vijana katika maeneo kama vile ukuzaji wa programu, uuzaji, na akili bandia. Kwa wanawake, tasnia inaweza kutumika kama msawazishaji bora, kutoa fursa katika majukumu ya uongozi na kiufundi.

How can gaming operators and governments collaborate to maximise the economic benefits of the industry?

A strong partnership between gaming operators and governments is essential for ensuring that the industry not only drives economic growth but also contributes meaningfully to social and community development. Beyond taxation and regulatory compliance, operators have a significant role to play in Corporate Social Investment (CSI) and Socio-Economic Development (SED) initiatives that create long-term, sustainable impact.

By investing in education, skills development, and job creation, gaming operators can help cultivate a workforce equipped for the digital economy, particularly in technology, data analytics, and responsible gaming management. Programmes that support STEM education, digital literacy, and entrepreneurship ensure that industry growth translates into real opportunities for local talent.

Infrastructure development—such as improving digital connectivity, building esports arenas, or supporting fintech advancements—is another avenue where gaming operators can contribute meaningfully. Strategic public-private partnerships (PPPs) can drive innovation, enhance local economies, and position Africa as a leader in global gaming trends.

Esports is gaining momentum worldwide. What potential do you see for its growth in Africa?

Esports is more than a trend—it’s a revolution. Esports has immense potential in Africa, given the continent's youthful population and growing gaming culture.

As internet access improves and gaming becomes more affordable, we are likely to see a surge in participation. The future of esports betting in Africa is just getting started, and the biggest opportunities lie ahead for forward-thinking iGaming operators.

Live esports betting will reshape in-game engagement. Gamification & AI will create hyper-personalised esports betting experiences

Regulatory harmonisation will unlock massive market potential. Operators who embrace innovation, invest in esports betting experiences, and collaborate with industry experts, will position themselves as the future leaders of iGaming in Africa.

“

This generation is tech-savvy, mobile-first, and highly responsive to digital innovation, making Africa a prime region for next-gen gaming experiences, esports, and gamification-driven engagement strategies.

Kwa kustawisha mazoea ya kuajiri mjumuisho na programu za ukuzaji ujuzi, sekta inaweza kuendesha uwezeshaji wa kiuchumi na ukuaji.

Je, maopereta michezo ya kubahatisha na serikali wanawezaje kushirikiana ili kuongeza manufaa ya kiuchumi ya sekta hii?

Ushirikiano thabiti kati ya maopereta michezo ya kubahatisha na serikali ni muhimu ili kuhakikisha kuwa tasnia sio tu inakuza ukuaji wa uchumi lakini pia inachangia ipasavyo katika maendeleo ya kijamii na jamii. Zaidi ya utozaji kodi na uzingatiaji wa udhibiti, maopereta wana jukumu kubwa la kutekeleza katika Uwekezaji wa Mashirika ya Kijamii (CSI) na Mipango ya Maendeleo ya Kijamii na Kiuchumi (SED) ambayo huleta athari ya muda mrefu na endelevu.

Kwa kuwekeza katika elimu, ukuzaji ujuzi na uundaji wa nafasi za kazi, maopereta wa michezo ya kubahatisha wanaweza kusaidia kukuza wafanyikazi walio na vifaa kwa uchumi wa kidijitali, haswa katika teknolojia, uchanganuzi wa data na usimamizi wa michezo wa kubahatisha. Mipango ambayo inasaidia elimu ya STEM, kusoma na kuandika dijitali, na ujasiriamali huhakikisha kwamba ukuaji wa sekta unatafsiriwa kuwa fursa halisi kwa talanta za nchini.

Ukuzaji wa miundombinu—kama vile kuboresha muunganisho wa kidijitali, kujenga uwanja wa michezo, au kusaidia maendeleo ya fintech—ni njia nyingine ambapo maopereta wa michezo ya kubahatisha wanaweza kuchangia ipasavyo. Ushirikiano wa kimkakati wa sekta ya umma na binafsi (PPPs) unaweza kuendeleza uvumbuzi, kuimarisha uchumi wa ndani, na kuiweka Afrika kama kiongozi katika mitindo ya kimataifa ya michezo ya kubahatisha.

Esports inazidi kushika kasi duniani kote. Je, unaona uwezekano gani wa ukuaji wake barani Afrika?

Michezo ni zaidi ya mtindo - ni mapinduzi. Esports ina uwezo mkubwa barani Afrika, kwa kuzingatia idadi ya vijana ya bara na utamaduni unaokua wa michezo ya kubahatisha.

Kadiri ufikiaji wa mtandao unavyoboreka na michezo inakuwa nafuu zaidi, kuna uwezekano wa kuona ongezeko la ushiriki. Mustakabali wa kamari za esports barani Afrika ndio unaanza, na fursa kubwa zaidi ziko mbele kwa maopereta wa iGaming wanaofikiria mbele.

Kuweka dau la moja kwa moja la esports kutaunda upya ushiriki wa ndani ya mchezo. Gamification & AI itaunda uzoefu wa kamari wa esports uliobinafsishwa sana

Uwiano wa udhibiti utafungua uwezo mkubwa wa soko. maopereta wanaokumbatia uvumbuzi, kuwekeza katika uzoefu wa kamari ya esports, na kushirikiana na wataalamu wa tasnia, watajiweka kama viongozi wa baadaye wa iGaming barani Afrika.

How can stakeholders build a supportive ecosystem for competitive gaming on the continent?

A thriving esports ecosystem in Africa requires a collaborative effort from gaming operators, technology providers, regulators, and investors to create sustainable infrastructure, opportunities for talent development, and global integration.

A key priority is investment in infrastructure, including dedicated esports arenas, high-performance gaming hubs, and improved digital connectivity. Reliable high-speed internet and 5G expansion are essential to enabling African players to compete on a global stage without technical limitations.

Strategic partnerships with global esports organisations, gaming technology firms, and industry sponsors can bring in funding, expertise, and exposure, allowing African talent to gain international recognition. Hosting major esports tournaments on the continent will not only attract global audiences but also position Africa as an emerging hub for competitive gaming.

Additionally, collaboration between gaming operators, technology companies, and content creators can help build a vibrant and commercially viable industry. By supporting grassroots competitive gaming, developing local leagues, and integrating esports betting responsibly, stakeholders can drive engagement and expand opportunities within the sector.

With the right investment, partnerships, and strategic vision, Africa has the potential to become a leading force in the global esports industry, fostering innovation, talent development, and economic growth in the gaming space.

What role do you think corporate partnerships can play in fostering the esports scene in Africa?

Corporate partnerships are essential to scaling and professionalising esports in Africa, providing funding, infrastructure, and expertise to grow the industry. Sponsorships can support tournaments, teams, and prize pools, while technology partnerships can enhance gaming hardware, software, and streaming capabilities, ensuring African players compete at an international level.

Telecommunications companies play a crucial role in improving internet connectivity and enabling seamless online gaming, while collaborations with global esports organisations bring best practises, training, and exposure to African talent. Aligning with brands that resonate with Africa’s youth helps increase awareness and engagement.

With strategic investment and cross-industry collaboration, corporate partners can drive esports growth, unlock new revenue streams, and position Africa in competitive gaming.

Wadau wanawezaje kujenga mfumo ikolojia unaounga mkono kwa ajili ya michezo ya kubahatisha yenye ushindani katika bara?

Mfumo unaostawi wa esports barani Afrika unahitaji juhudi shirikishi kutoka kwa maopereta michezo ya kubahatisha, watoa huduma za teknolojia, wadhibiti, na wawekezaji ili kuunda miundombinu endelevu, fursa za ukuzaji vipaji na ushirikiano wa kimataifa.

Kipaumbele muhimu ni uwekezaji katika miundombinu, ikiwa ni pamoja na uwanja maalum wa esports, vituo vya michezo ya kubahatisha yenye utendaji wa juu, na muunganisho ulioboreshwa wa dijiti. Mtandao unaotegemewa wa kasi ya juu na upanuzi wa 5G ni muhimu ili kuwezesha wachezaji wa Kiafrika kushindana kwenye jukwaa la kimataifa bila vikwazo vya kiufundi.

Ushirikiano wa kimkakati na mashirika ya kimataifa ya esports, kampuni za teknolojia ya michezo ya kubahatisha, na wafadhili wa tasnia unaweza kuleta ufadhili, utaalam, na udhihirisho, kuruhusu talanta ya Kiafrika kupata kutambuliwa kimataifa. Kuandaa mashindano makubwa ya esports katika bara sio tu kuwavutia hadhira ya kimataifa lakini pia kuiweka Afrika kama kitovu kinachoibuka cha michezo ya kubahatisha yenye ushindani.

Zaidi ya hayo, ushirikiano kati ya maopereta wa michezo ya kubahatisha, kampuni za teknolojia, na waundaji wa maudhui unaweza kusaidia kujenga tasnia iliyochangamka na inayoweza kibiashara. Kwa kuunga mkono uchezaji wa ushindani wa ngazi ya chini, kuendeleza ligi za ndani, na kuunganisha kamari ya esports kwa kuwajibika, washikadau wanaweza kuendeleza ushirikiano na kupanua fursa ndani ya sekta hiyo.

Kwa uwekezaji sahihi, ushirikiano, na maono ya kimkakati, Afrika ina uwezo wa kuwa nguvu inayoongoza katika tasnia ya kimataifa ya esports, kukuza uvumbuzi, ukuzaji wa talanta, na ukuaji wa uchumi katika uwanja wa michezo ya kubahatisha.

Je, unadhani ushirikiano wa kibiashara unaweza kuchukua jukumu gani katika kukuza eneo la esports barani Afrika?

Ushirikiano wa kibiashara ni muhimu kwa kuongeza na kutoa taaluma kwa esports barani Afrika, kutoa ufadhili, miundombinu, na utaalam kukuza tasnia. Ufadhili unaweza kusaidia mashindano, timu, na dimbwi la zawadi, wakati ushirikiano wa teknolojia unaweza kuboresha maunzi ya michezo ya kubahatisha, programu, na uwezo wa kutiririsha, kuhakikisha wachezaji wa Kiafrika wanashindana katika kiwango cha kimataifa.

Kampuni za mawasiliano ya simu zina jukumu muhimu katika kuboresha muunganisho wa intaneti na kuwezesha michezo ya kubahatisha mtandaoni, huku ushirikiano na mashirika ya kimataifa ya esports huleta mazoezi bora, mafunzo na kufichua vipaji vya Kiafrika. Kuambatanisha na chapa zinazoendana na vijana wa Afrika husaidia kuongeza ufahamu na ushiriki.

“

The future

of esports betting in Africa is just getting started, and the biggest opportunities lie ahead for forward-thinking iGaming operators.

What are some of the most pressing regulatory challenges the gaming industry faces in Africa?

One of the biggest challenges in Africa’s gaming industry is the fragmented regulatory landscape, with varying laws across countries and even within provinces, creating compliance complexities for operators. Inconsistent enforcement, illegal gaming operations, and taxation disparities further complicate the industry’s growth.

The lack of harmonised regulations leads to operational uncertainty, making it difficult for operators to scale efficiently. Clear, consistent, and transparent regulatory frameworks are essential to fostering a stable and sustainable gaming ecosystem. The future of iGaming in Africa depends on collaboration between regulators, operators, and technology providers to create cohesive, well-structured laws that support responsible industry growth.

What lessons can be drawn from other regions to create a balanced regulatory framework for Africa?

Regions such as Europe and Asia provide valuable lessons in creating robust regulatory frameworks that balance industry growth with player protection. For Africa, adopting best practises like clear lisensing processes, responsible gaming policies, and transparent tax structures will help create a balanced and sustainable gaming ecosystem. Collaboration between regulators and operators, as seen in mature markets, can also foster trust and innovation.

Looking ahead, what are some key trends that will shape the future of the African gaming market?

Africa’s gaming industry is evolving at a rapid pace, and the next decade will be shaped by technology, regulation, and changing player expectations. Here’s what I think is coming:

Mobile Gaming Will Continue to Dominate – Africa is a mobile-first market, and operators will keep refining seamless, low-bandwidth gaming experiences, integrating mobile payments and using AI to personalise player journeys.

AI Will Elevate Player Experiences – Artificial intelligence is set to transform gaming, from personalised recommendations and predictive analytics to fraud detection and responsible gaming tools that create a safer, smarter ecosystem.

Kwa uwekezaji wa kimkakati na ushirikiano wa sekta mbalimbali, washirika wa kampuni wanaweza kuendeleza ukuaji wa esports, kufungua njia mpya za mapato, na kuiweka Afrika katika michezo ya kubahatisha yenye ushindani.

Je, ni changamoto zipi za udhibiti ambazo sekta ya michezo ya kubahatisha inakabiliana nazo barani Afrika?

Mojawapo ya changamoto kubwa katika tasnia ya michezo ya kubahatisha barani Afrika ni hali ya udhibiti iliyogawanyika, na sheria tofauti katika nchi na hata ndani ya majimbo, na kuunda ugumu wa kufuata kwa maopereta. Utekelezaji usio thabiti, utendakazi haramu wa michezo ya kubahatisha, na tofauti za ushuru zinazidi kutatiza ukuaji wa tasnia.

Ukosefu wa kanuni zilizooanishwa husababisha kutokuwa na uhakika wa uendeshaji, na kufanya kuwa vigumu kwa maopereta kuongeza ufanisi. Mifumo ya udhibiti iliyo wazi, thabiti na iliyo wazi ni muhimu ili kukuza mfumo ikolojia thabiti na endelevu wa michezo ya kubahatisha. Mustakabali wa iGaming barani Afrika unategemea ushirikiano kati ya wadhibiti, maopereta, na watoa huduma za teknolojia ili kuunda sheria shirikishi, zilizopangwa vyema zinazosaidia ukuaji wa sekta inayowajibika.

Ni masomo gani yanaweza kutolewa kutoka kwa maeneo mengine ili kuunda mfumo wa udhibiti wa Afrika?

Mikoa kama vile Ulaya na Asia hutoa mafunzo muhimu katika kuunda mifumo thabiti ya udhibiti ambayo inasawazisha ukuaji wa sekta na ulinzi wa wachezaji. Kwa Afrika, kupitisha mbinu bora kama vile michakato ya uelekezaji wazi, sera zinazowajibika za michezo ya kubahatisha, na miundo ya kodi iliyo wazi itasaidia kuunda mfumo ikolojia uliosawazishwa na endelevu. Ushirikiano kati ya wadhibiti na maopereta, kama inavyoonekana katika masoko ya watu wazima, unaweza pia kukuza uaminifu na uvumbuzi.

Kuangalia mbele, ni baadhi ya mitindo gani muhimu ambayo itaunda mustakabali wa soko la michezo ya kubahatisha barani Afrika?

Sekta ya michezo ya kubahatisha barani Afrika inakua kwa kasi kubwa, na muongo ujao itaundwa na teknolojia, udhibiti na mabadiliko ya matarajio ya wachezaji. Hii ndio nadhani inakuja:

Michezo ya Kubahatisha kwa Simu ya Mkononi Itaendelea Kutawala - Afrika ni soko la kwanza kwa simu ya mkononi, na waendeshaji wataendelea kuboresha uzoefu wa uchezaji usio na mshono, wa kiwango cha chini, kuunganisha malipo ya simu na kutumia AI kubinafsisha safari za wachezaji.

AI Itainua Uzoefu wa Wachezaji - Uerevu Bandia umewekwa ili kubadilisha michezo ya kubahatisha, kutoka kwa mapendekezo yaliyobinafsishwa na uchanganuzi wa kubashiri hadi kugundua ulaghai na zana za uchezaji zinazowajibika ambazo huunda mfumo salama na bora zaidi.

Blockchain Will Enhance Security & Trust – Expect to see more adoption of blockchain and crypto for secure, transparent transactions, especially in markets where traditional banking has limitations.

Gamification & Social Features Will Drive Engagement – Players want more than just betting—they want experiences. Features like leader boards, challenges, and loyalty rewards will become standard, keeping players engaged and coming back.

Regulations Will Continue to Evolve – As governments refine iGaming policies, the industry will benefit from more structured, well-regulated markets that support growth while ensuring player protection.

Esports Will Take Off – With growing sponsorships, better infrastructure, and a new wave of competitive gamers, esports is set to explode in Africa, opening exciting opportunities for both players and operators.

The next chapter of African gaming will be defined by innovation, collaboration, and an industry that’s constantly adapting to new trends—and the most forward-thinking operators will be the ones leading the charge.

Blockchain Itaimarisha Usalama na Uaminifu - Tarajia kuona kupitishwa zaidi kwa blockchain na crypto kwa miamala salama na ya uwazi, haswa katika masoko ambapo benki ya jadi ina mapungufu.

Uboreshaji na Vipengele vya Kijamii Vitaendesha Uchumba - Wachezaji wanataka zaidi ya kucheza kamari tu—wanataka matumizi. Vipengele kama vile bao za wanaoongoza, changamoto na zawadi za uaminifu zitakuwa za kawaida, zitawaweka wachezaji wakishiriki na kurudi.

Kanuni Zitaendelea Kubadilika - Serikali zinavyoboresha sera za iGaming, sekta hiyo itanufaika kutokana na masoko yaliyopangwa na kudhibitiwa vyema ambayo yanasaidia ukuaji huku ikihakikisha ulinzi wa wachezaji.

Esports Itaanza - Kwa ufadhili unaokua, miundombinu bora, na wimbi jipya la wachezaji washindani, esports imewekwa kulipuka barani Afrika, na kufungua fursa za kupendeza kwa wachezaji na waendeshaji.

Sura inayofuata ya michezo ya kubahatisha ya Kiafrika itafafanuliwa kwa uvumbuzi, ushirikiano, na tasnia ambayo inabadilika kila wakati kuendana na mitindo mipya—na waendeshaji wanaofikiria mbele zaidi ndio watakaoongoza.

How do you think artificial intelligence, data analytics, and cryptocurrencies will transform the digital gaming industry across Africa?

My favourite topic. AI and data analytics are set to completely transform the African gaming industry, bringing smarter, more personalised experiences, stronger security, and greater operational efficiency. With AI, operators can analyse player behaviour in real time, allowing them to deliver tailored promotions, personalised game recommendations, and dynamic betting options—creating a more engaging and immersive experience for players.

Beyond personalisation, AI will play a critical role in fraud detection and risk management. It can instantly flag suspicious activity, detect patterns of bonus abuse, prevent identity fraud, and enhance anti-money laundering (AML) measures, helping operators stay ahead of potential threats. This level of automated security and compliance will ensure a safer and more transparent gaming environment.

Cryptocurrencies are also poised to reshape gaming transactions, offering faster, more secure, and borderless payment options. For players in regions where traditional banking access is limited, crypto provides a seamless alternative that eliminates restrictions, transaction delays, and high fees. More importantly, blockchain technology can enhance trust and transparency by enabling provably fair gaming systems, ensuring that outcomes are verifiable and tamper-proof.

Together, AI, data analytics, and cryptocurrency will drive the next wave of innovation in Africa’s gaming industry, making it more personalised, secure, and inclusive than ever before. The operators who embrace these technologies early will not only enhance player experiences but also set new standards for the industry’s future.

What advice would you give to young professionals, especially women, looking to make an impactful entry into the gaming sector?

My advice is to embrace continuous learning and cultivate strong technical and analytical skills, as these are invaluable assets in the gaming industry. For women looking to advance in this space, mentorship and professional networks can be powerful tools for growth. Seek out opportunities to connect with industry leaders, learn from their experiences, and build a strong support system.

Most importantly, don’t hesitate to step into leadership roles. The gaming industry thrives on diverse perspectives, and your voice has the power to shape its future. Be proactive, stay informed about industry trends, and confidently showcase your expertise. Innovation happens when new ideas meet bold leadership—so take every opportunity to contribute, challenge norms, and drive meaningful change. Most importantly stay true to yourself on every level.

Je, unafikiri akili bandia, uchanganuzi wa data na sarafu za siri zitabadilishaje tasnia ya michezo ya kidijitali barani Afrika?

Mada ninayoipenda zaidi. AI na uchanganuzi wa data umepangwa kubadilisha kabisa tasnia ya michezo ya Kiafrika, kuleta uzoefu bora zaidi, uliobinafsishwa zaidi, usalama thabiti, na ufanisi zaidi wa utendaji. Kwa kutumia AI, waendeshaji wanaweza kuchanganua tabia ya wachezaji kwa wakati halisi, na kuwaruhusu kutoa matangazo maalum, mapendekezo ya michezo yanayobinafsishwa, na chaguo mahiri za kamari—kuunda hali ya kuvutia zaidi na ya kuvutia kwa wachezaji.

Zaidi ya ubinafsishaji, AI itachukua jukumu muhimu katika kugundua ulaghai na kudhibiti hatari. Inaweza kuripoti shughuli za kutiliwa shaka papo hapo, kugundua mifumo ya matumizi mabaya ya bonasi, kuzuia ulaghai wa utambulisho, na kuimarisha hatua za kuzuia ulanguzi wa pesa (AML), kusaidia waendeshaji kutokabili vitisho vinavyoweza kutokea. Kiwango hiki cha usalama wa kiotomatiki na utiifu kitahakikisha mazingira salama na ya uwazi zaidi ya michezo ya kubahatisha.

Fedha za Crypto pia ziko tayari kuunda upya miamala ya michezo ya kubahatisha, kutoa chaguo za malipo za haraka, salama zaidi na zisizo na mipaka. Kwa wachezaji katika maeneo ambayo ufikiaji wa kawaida wa benki ni mdogo, crypto hutoa njia mbadala isiyo na mshono ambayo huondoa vikwazo, ucheleweshaji wa shughuli na ada za juu. Muhimu zaidi, teknolojia ya blockchain inaweza kuongeza uaminifu na uwazi kwa kuwezesha mifumo ya michezo ya kubahatisha inayowezekana, kuhakikisha kuwa matokeo yanathibitishwa na yanayoweza kuguswa.

Kwa pamoja, AI, uchanganuzi wa data, na sarafu ya fiche itaendesha wimbi linalofuata la uvumbuzi katika tasnia ya michezo ya kubahatisha barani Afrika, na kuifanya iwe ya kibinafsi zaidi, salama na inayojumuisha zaidi kuliko hapo awali. Waendeshaji wanaokumbatia teknolojia hizi mapema hawataboresha tu uzoefu wa wachezaji bali pia wataweka viwango vipya kwa mustakabali wa sekta hii.

Ni ushauri gani unaweza kutoa kwa wataalamu wa vijana, hasa wanawake, wanaotaka kuingia kwenye sekta ya michezo ya kubahatisha?

Ushauri wangu ni kukumbatia kujifunza kwa kuendelea na kukuza ujuzi dhabiti wa kiufundi na uchanganuzi, kwa kuwa hizi ni rasilimali muhimu katika tasnia ya michezo ya kubahatisha. Kwa wanawake wanaotazamia kujiendeleza katika nafasi hii, ushauri na mitandao ya kitaaluma inaweza kuwa zana zenye nguvu za ukuaji. Tafuta fursa za kuungana na viongozi wa sekta hiyo, jifunze kutokana na uzoefu wao, na ujenge mfumo thabiti wa usaidizi.

Muhimu zaidi, usisite kuingia katika majukumu ya uongozi. Sekta ya michezo ya kubahatisha inastawi kwa mitazamo tofauti, na sauti yako ina uwezo wa kuunda mustakabali wake. Kuwa mwangalifu, pata habari kuhusu mitindo ya tasnia, na uonyeshe utaalam wako kwa ujasiri. Ubunifu hutokea wakati mawazo mapya yanapokutana na uongozi shupavu—kwa hivyo chukua kila fursa kuchangia, changamoto kanuni, na kuendesha mabadiliko ya maana. Muhimu zaidi kukaa mwaminifu kwako katika kila ngazi.

Fazi’s Growing Success in Africa: Exciting Games, Strong Partnerships, and Future Plans

The African iGaming market is expanding at an impressive pace, with operators and players seeking stable games tailored to the unique conditions of the region. Fazi has been making a strong impact by delivering reliable content that combines a land-based gaming experience with modern design and themes adapted to local preferences. With a portfolio of high-performing games, an established presence in key markets, and ambitious expansion plans, Fazi continues to solidify its position as a strong contender in Africa’s online gaming landscape.

Games Gaining Traction in Africa

Wild Lucky Clover blends classic slot elements with a lucky Irish theme. Featuring four-leaf clover wilds, the game provides a familiar yet engaging experience that has gained popularity among players looking for a touch of luck on the reels.

Wild Hot 40 combines traditional fruit symbols with modern slot mechanics. With golden bars and vibrant visuals, it delivers a dynamic gaming experience that appeals to players who enjoy classic slots with a fiery twist.

Very Hot 5 stays true to the essence of traditional slots, featuring glowing flames, shining stars, and well-known fruit symbols. Its straightforward design and high-energy gameplay have made it a favorite among those who appreciate classic slot action.

Giga Hot 40 builds on the appeal of fruit-themed slots while incorporating bold visuals and a more intense gaming atmosphere. Built entirely in code, the game ensures fast loading times, stable performance, and a smooth game flow, which has been well-received by slot enthusiasts.

Fazi’s diverse range of games is proving to be a hit among African players, offering a mix of classic fruit slots, engaging mechanics, and culturally immersive themes. Some of the standout titles include:

African Treasure takes inspiration from the landscapes and cultural richness of Africa, inviting players on an adventurous journey to uncover hidden treasures. Its immersive design and thematic elements have made it a particularly appealing choice for players in the region.

What Partners Are Saying Market Presence and Expansion Plans

With an already strong presence in Kenya, Cameroon, and Mali, Fazi continues to expand its footprint in these markets. Kenya remains a focal point for the company, where its games have

Seen growing popularity, supported by partnerships with local operators. Cameroon and Mali have also shown promising results, with operators reporting steady engagement from players drawn to Fazi’s game offerings. Beyond its current markets, the company has set its sights on expansion into Northern Africa, targeting Nigeria, Ghana, and Ethiopia. These countries represent key growth opportunities due to their expanding digital infrastructure, increasing mobile gaming adoption, and demand for reliable and well-adapted gaming solutions.

South Africa has also been identified as a priority for future growth. As one of the most developed gaming markets on the continent, South Africa presents a significant opportunity for companies looking to introduce new content to a well-established audience. The country’s regulated iGaming sector, combined with high levels of player engagement, makes it an attractive destination for expansion. Fazi’s strategy in South Africa is expected to focus on delivering a mix of its most successful online slots, leveraging the company’s experience in other African markets to establish itself among operators and players.

Fazi’s presence in Africa is reflected in the success stories shared by its partners, who have reported positive outcomes since integrating the company’s games into their platforms.

According to Betnare’s Managing Director, Fazi’s brand recognition and game appeal have been strong selling points. "One thing we knew when we partnered with Fazi was their strong product recognition. Whether it’s free spins or bonuses, Fazi has done a tremendous job turning 'just another bet' into an essential gaming experience. Customers ask for Fazi games by name, and they have built a loyal following among repeat players."

GSB’s Operations Manager highlighted the player engagement and payout structure as key factors in the company’s success. "The integration of Fazi’s online casino games has been phenomenal. The excitement of winning big from just a $1 bet has electrified our platform. Their prompt payouts and dedicated support have been outstanding, making Fazi a key factor in our growing success."

Bola Bet’s Chief Marketing Officer emphasized the long-term value of working with Fazi. "We’ve collaborated with Fazi for years, and we’ve seen a significant increase in slot engagement. Their consistent support and expertise have been invaluable. We look forward to continuing this successful partnership."

Upcoming Industry Events and Future Plans

To support its expansion efforts and strengthen existing partnerships, Fazi will be present at some of the major industry events in the region, like the AGE Lagos summit, which will serve as a key platform for the company to engage with operators, explore new business opportunities, and further establish its brand in Africa’s gaming market. A Fazi representative will be attending the event, facilitating discussions with partners and industry stakeholders to explore potential collaborations and reinforce the company’s position in the region.

With a growing selection of games, an expanding market presence, and a focus on delivering engaging player experiences, Fazi is set to play an increasingly significant role in shaping the African iGaming landscape. As the company continues to adapt to the region’s evolving market conditions, both operators and players can expect to see further innovations and strategic growth in the months ahead.

Shaping the Future of Responsible Gambling in South Africa

The gambling industry in South Africa is at a pivotal juncture, with rising challenges around responsible gambling practises. Robin Bennett , Head of Regulatory Compliance at the Western Cape Gambling and Racing Board, shares valuable insights into the current state of responsible gambling, the role of regulators and operators, and the importance of unified efforts across Africa. From legislative reforms to the pressing need for online gambling regulation, Robin emphasises the steps required to ensure a safer, more sustainable gambling environment for all.

Robin, I understand that you have a strong perspective on the state of responsible gambling in South Africa. Could you share your assessment of the current situation?

Certainly. When discussing responsible gambling in South Africa, I would like to focus specifically on the Western Cape, as those are the statistics and insights, I am most familiar with. Unfortunately, I don’t believe we are anywhere near where we need to be in terms of responsible gambling practices. While the industry is rapidly expanding with new products and services, the measures for responsible gambling are not advancing at the same pace.

On a positive note, we are in the process of drafting new legislation aimed at mandating responsible gambling measures for all licence holders. Currently, it’s largely left to their discretion, with some operators taking the issue more seriously than others. This legislative reform will ensure a standardised approach to responsible gambling across the board.

The lack of robust regulations is contributing to a significant problem: many individuals are transitioning from social gambling to problem gambling without adequate preventative measures in place. We need to act urgently to address this gap and protect vulnerable individuals.

Some argue that gambling regulations should be primarily enforced by operators, while others believe it is the responsibility of regulators—or perhaps a shared responsibility. What are your thoughts?

It’s undoubtedly a shared responsibility. However, regulators play a pivotal role in this dynamic. Operators cannot be expected to implement measures without clear guidance and rules from regulators. The regulators have to establish a robust framework, setting the parameters within which operators must operate.

Once these regulations are in place, operators are then responsible for implementing and adhering to them. It’s a collaborative effort, but it starts with regulators defining the standards. Only then can operators effectively align their practises with these expectations.

Sekta ya kamari nchini Afrika Kusini iko katika wakati muhimu, na changamoto zinazoongezeka kuhusu uwajibikaji wa kamari. Robin Bennett , Mkuu wa Uzingatiaji wa Udhibiti katika Bodi ya Kamari na Mashindano ya Rasi Magharibi, anashiriki maarifa muhimu kuhusu hali ya sasa ya uwajibikaji wa kamari, jukumu la wadhibiti na maopereta, na umuhimu wa juhudi za umoja kote Afrika. Kuanzia marekebisho ya sheria hadi hitaji kubwa la udhibiti wa kamari mtandaoni, Robin anasisitiza hatua zinazohitajika ili kuhakikisha mazingira salama na endelevu ya kamari kwa wote.

kushiriki tathmini yako ya hali ya sasa?

Kabisa. Wakati wa kujadili uchezaji kamari unaowajibika nchini Afrika Kusini, ningependa kuangazia hasa Western Cape, kwa kuwa hizo ndizo takwimu na maarifa, ninazo fahamu zaidi. Kwa bahati mbaya, siamini kuwa tuko karibu popote tunapohitaji kuwa katika masuala ya mazoea ya kuwajibika ya kamari. Ingawa tasnia inapanuka kwa kasi kwa bidhaa na huduma mpya, hatua za kucheza kamari zinazo wajibika haziendelei kwa kasi sawa.

Kwa mtazamo chanya, tuko katika mchakato wa kuandaa sheria mpya inayolenga kuamuru hatua zilizo wajibika za kamari kwa wamiliki wote wa leseni. Hivi sasa, kwa kiasi kikubwa imeachwa kwa hiari yao, na maopereta wengine wanachukulia suala hili kwa uzito zaidi kuliko wengine. Marekebisho haya ya sheria yatahakikisha mbinu sanifu ya uchezaji kamari unaowajibika kote kote.

Ukosefu wa kanuni thabiti unachangia tatizo kubwa: watu wengi wanahama kutoka kwenye kamari ya kijamii hadi kwenye tatizo la kucheza kamari bila hatua za kutosha za kuzuia. Tunahitaji kuchukua hatua za haraka kushughulikia pengo hili na kuwalinda watu walio hatarini.

Wengine watabishana kuwa kanuni za kamari zinafaa kimsingi inatekelezwa na maopereta, huku wengine wakiamini kuwa ni jukumu la wadhibiti—au labda jukumu la pamoja. Nini maoni yako?

Bila shaka ni jukumu la pamoja. Walakini, vidhibiti vina jukumu muhimu katika nguvu hii. maopereta hawawezi kutarajiwa kutekeleza hatua bila mwongozo wazi wa sheria kutoka kwa wadhibiti. Wadhibiti wanapaswa kuanzisha mfumo thabiti, kuweka vigezo ambavyo maopereta wanapaswa kufanya kazi.

Mara tu kanuni hizi zikiwekwa, basi ni wajibu wa maopereta kutekeleza na kuzizingatia. Ni juhudi za ushirikiano, lakini huanza na wadhibiti kufafanua viwango. Ni hapo tu ndipo maopereta wanaweza kuoanisha mazoea yao kikamilifu na matarajio haya.

Robin, naelewa kuwa una mtazamo thabiti kuhusu hali ya uwajibikaji wa kucheza kamari nchini Afrika Kusini. Unaweza

You’ve previously mentioned the importance of a unified regulatory approach across Africa. Could you elaborate on this idea?

I firmly believe in the establishment of a pan-African forum dedicated to responsible gambling. This forum could consist of representatives from various countries, working together to set minimum standards for responsible gambling practises across the continent.

Such an initiative would provide greater protection for players and ensure consistency in gambling regulations. As operators expand across jurisdictions and players access online platforms that span multiple regions, a standardised approach becomes increasingly vital.

Uniform standards would create a sense of certainty and trust for players. They would know what to expect, regardless of where they are playing, and wouldn’t fall victim to jurisdictions with minimal responsible gambling measures. Establishing this consistency would not only benefit players but also elevate the industry’s reputation across Africa.

Congratulations to the Western Cape Gambling and Racing Board for hosting the successful Responsible Gambling Summit 2024 and for receiving the Regulator Responsible Gambling Initiative of the Year award. What key takeaways did you gather from the summit?

Thank you! The summit underscored the importance of collaboration between regulators and licence holders. There is a genuine commitment among licence holders to promote responsible gambling, but many of their efforts are discretionary.

One of the major lessons from the summit is the necessity for uniform legislation that mandates all licence holders to implement standardised responsible gambling measures. This consistency is crucial for creating a safer gambling environment.

Additionally, we learnt that responsible gambling isn’t just about addressing problem gambling, it’s also about sustaining the industry. When players gamble responsibly, their habits are healthier and more sustainable, which benefits both the individual and the operators in the long term.

Online gambling remains illegal in South Africa. What are your thoughts on this, and what can we expect from regulators regarding the future of online gambling in the country?

The issue of online gambling is a complex one. At present, there is a bill in progress that aims to regulate online gambling through the proposed remote gambling framework. This legislation is highly anticipated and would provide much-needed clarity and control over the sector.

From a provincial perspective, our hands are tied to some extent, as online gambling regulation has been deemed a national responsibility. For now, we permit online betting but not online gambling.

Hapo awali ulitaja umuhimu wa mbinu ya umoja ya udhibiti barani Afrika. Unaweza kufafanua wazo hili?

Ninaamini kabisa kuanzishwa kwa jukwaa la Afrika nzima linalojihusisha na uchezaji kamari unaowajibika. Jukwaa hili linaweza kujumuisha wawakilishi kutoka nchi mbalimbali, wanaofanya kazi pamoja kuweka viwango vya chini vya utendakazi wa kucheza kamari katika bara zima.

Mpango kama huo utatoa ulinzi zaidi kwa wachezaji na kuhakikisha uthabiti katika kanuni za kamari. Kadiri waendeshaji wanavyopanua katika maeneo ya mamlaka na wachezaji kufikia mifumo ya mtandaoni inayoenea katika maeneo mengi, mbinu sanifu inazidi kuwa muhimu.

Viwango sawa vinaweza kujenga hali ya uhakika na uaminifu kwa wachezaji. Wangejua nini cha kutarajia, bila kujali ni wapi wanacheza, na hawangekuwa mwathirika wa mamlaka na hatua ndogo za uwajibikaji za kamari. Kuanzisha uthabiti huu hakutanufaisha wachezaji tu bali pia kuinua sifa ya tasnia barani Afrika.

Hongera Bodi ya Kamari na Mashindano ya Rasi Magharibi kwa kuandaa Mkutano wa Wakuu wa Kamari wa Kujibika 2024 na kupokea tuzo ya Mpango wa Mwaka wa Kamari kwa Kujibika. Ni mambo gani muhimu ya kuchukua ulikusanya kutoka kwenye mkutano huo?

Asante! Mkutano huo ulisisitiza umuhimu wa ushirikiano kati ya wadhibiti na wamiliki wa leseni. Kuna dhamira ya kweli kati ya wamiliki wa leseni kukuza kamari inayowajibika, lakini juhudi zao nyingi ni za hiari.

Mojawapo ya somo kuu kutoka kwa mkutano huo ni hitaji la sheria moja ambayo inawaamuru wamiliki wote wa leseni kutekeleza hatua sanifu za kamari zinazowajibika. Uthabiti huu ni muhimu kwa kuunda mazingira salama ya kamari.

Zaidi ya hayo, tulijifunza kuwa uchezaji kamari unaowajibika sio tu kushughulikia tatizo la kamari, bali pia kuendeleza tasnia. Wachezaji wanapocheza kamari kwa kuwajibika, tabia zao huwa na afya bora na endelevu zaidi, jambo ambalo hunufaisha mtu binafsi na waendeshaji kwa muda mrefu.

Kamari ya mtandaoni bado ni haramu nchini Afrika Kusini. Je, una maoni gani kuhusu hili, na tunaweza kutarajia nini kutoka kwa wadhibiti kuhusu mustakabali wa kucheza kamari mtandaoni nchini?

Suala la kucheza kamari mtandaoni ni tata. Kwa sasa, kuna mswada unaendelea ambao unalenga kudhibiti uchezaji kamari mtandaoni kupitia mfumo wa kamari wa mbali unaopendekezwa. Sheria hii inatarajiwa sana na ingetoa uwazi na udhibiti unaohitajika sana katika sekta hii.

Kwa mtazamo wa mkoa, mikono yetu imefungwa kwa kiasi fulani, kwani udhibiti wa kamari mtandaoni umechukuliwa kuwa jukumu la kitaifa. Kwa sasa, tunaruhusu kamari mtandaoni lakini si kamari mtandaoni.

Unfortunately, this creates an opening for the illegal gambling market, which undermines legitimate operators and deprives the government of significant revenue from taxes and fees.

Regulating online gambling is critical—not only to curtail illegal activity but also to ensure the safety and fairness of the industry.

Do you believe regulating online gambling is a priority for South Africa?

Robin: Absolutely. The urgency to regulate online gambling was recognised two or three years ago, and it has now reached a critical point. Proper regulation is essential to address the illegal market effectively. Rather than attempting to eliminate the illegal market, the solution lies in creating a legitimate, well-regulated framework for online gambling. This would provide players with safe, legal options and diminish the appeal of unregulated platforms.

What steps are being taken at the provincial level to support the implementation of these measures?

Currently, provinces like the Western Cape are limited in their capacity to address online gambling regulation independently, as this responsibility lies at the national level. However, there have been discussions about whether provinces could introduce supplementary measures to enhance enforcement and oversight within their jurisdictions.

These conversations are ongoing, and I am optimistic that we will see more proactive steps in the future to complement national efforts.

Kwa bahati mbaya, hii inafungua fursa kwa soko haramu la kamari, ambayo inadhoofisha waendeshaji halali na kuinyima serikali mapato makubwa kutoka kwa ushuru na ada.

Kudhibiti kamari mtandaoni ni muhimu—sio tu kupunguza shughuli haramu lakini pia kuhakikisha usalama na usawa wa sekta hiyo.

Je, unaamini kudhibiti kamari mtandaoni ni kipaumbele cha Afrika Kusini?

Kweli kabisa. Uharaka wa kudhibiti uchezaji kamari mtandaoni ulitambuliwa miaka miwili au mitatu iliyopita, na sasa umefikia hatua muhimu. Udhibiti sahihi ni muhimu ili kushughulikia soko haramu kwa ufanisi.

Badala ya kujaribu kuondoa soko haramu, suluhisho liko katika kuunda mfumo halali, uliodhibitiwa vyema wa kamari ya mtandaoni. Hii itawapa wachezaji chaguo salama, za kisheria na kupunguza rufaa ya mifumo isiyodhibitiwa.

Ni hatua gani zinachukuliwa katika ngazi ya mkoa kusaidia utekelezaji wa hatua hizi?

Kwa sasa, mikoa kama Cape Magharibi ina uwezo mdogo wa kushughulikia udhibiti wa kamari mtandaoni kwa kujitegemea, kwani jukumu hili liko katika ngazi ya kitaifa. Hata hivyo, kumekuwa na mijadala kuhusu iwapo mikoa inaweza kuanzisha hatua za ziada ili kuimarisha utekelezaji na usimamizi ndani ya mamlaka yao.

Mazungumzo haya yanaendelea, na nina matumaini kuwa tutaona hatua zaidi katika siku zijazo ili kukamilisha juhudi za kitaifa.

Robin Bennett

Head of Regulatory Compliance at the Western Cape Gambling and Racing Board

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The Role of Self-Exclusion in Managing Problem Gambling

Self-exclusion represents a cornerstone of modern responsible gambling tools that can be employed by individuals to manage their gambling behaviour. It is described as the individual commitment to be denied gambling privileges and, occasionally, to be removed from marketing activities on promotional material distribution lists. Self-exclusion emerges as a modern manifestation of old gambling bans in history and typically takes the form of an individual agreement between a gambler and a gambling operator. Over indebtedness, breakdown of social relationships, and the violation of social norms resulting from excessive gambling can lead to severe personal, mental, emotional and public health burdens.

Challenges of Self-Exclusion Measures

Self-exclusion from gambling has been highlighted as a viable and potentially promising responsible gambling intervention strategy. Despite its benefits as a gambling harm minimization tool, several challenges have been raised. Some of the challenges are:

•Foremost, problem gamblers are able to find ways around their exclusions by utilizing different identities, online gambling accounts, electronic devices, and visitation of different retail shops. This not only circumvents the purpose of exclusion but also results in feelings of shame regarding their conduct. In the context of gambling, exclusions have been associated with positive outcomes for those who choose to engage with these measures.

•Despite the apparent promise of self-exclusion, it might be inferred that such tools are not able to solve problem gambling and that at most they may only assist in providing solutions for a subpopulation of individuals. This consideration is particularly pertinent due to the challenges associated with such tools and the fact that there is no way to know about those who have attempted or been successful with self-exclusion without counselling or other assistance. As such, it becomes paramount that such measures should be evaluated for real-world effects and impacts on those experiencing problem gambling.

•There is the inherent challenge associated with the fact that any individual can make multiple betting accounts, some of which may not require formal identification until a later stage of the punter’s journey on the platform, and in a laxer way, the punter could visit numerous retail outlets where no serious form of validation is required, and this encourages anonymous gambling.

• An excluded punter can even send a minor or peer to the betting shop to bet on his behalf with a shared or generated betting code. As such, some self-excluders may continue to gamble despite the presence of the exclusion. Also, to access a self-exclusion program, a gambler needs to be aware of their irrational or problematic behaviour and then be motivated to seek the required resources to address it. This is a significant challenge in terms of helping disordered gamblers seeking help for their gambling behaviour.

The concerns of public health perspectives with harm prevention extend beyond concerns with the excess of gambling and include dismay over the negative effects of gambling. From a regulatory viewpoint, the implementation of self-exclusion can be achieved either through a formal regulatory decision or as a voluntary commitment by both or either of a gambling individual and the gambling operator. The former finds an increasing number of states legislating the application of self exclusion in their gambling laws. Those regulatory provisions frequently contain mandatory and time-limited exclusion (6 to 12 months) and may or may not permit the gambler to visit the gambling arenas during the effective period of their expulsion.

• Although there is no substantial empirical evidence, limited subjective evidence suggests that many individuals have no idea that self-exclusion measures exist. To engage in such actions, it is likely that a gambler first needs to possess knowledge about responsible gambling and have some understanding of disordered gambling. On the part of the operators, self-exclusion is a substantial administrative burden for many operators particularly at the retail level. Issues in relation to the re-identification of participants suggest that any long-term exclusion registers were effectively redundant or non-existent.

Implementation and Effectiveness of Self-Exclusion Programs

As a formal practice that gives individuals the opportunity to voluntarily restrict their access to gambling products or services on the premise that they are or may become problem gamblers, its implementation lends even more credibility to the industry’s insistence that it is primarily concerned with responsible play, as distinct from the maintenance of sportsbooks and venues or the attraction of rapid and easy returns. The availability of the service benefits problem gambling treatment and prevention agencies if taken seriously by all stakeholders. Following on from this, the self-exclusion agreement represents a concrete ethical and care obligation for gambling operators and the agreement affords gamblers some protection and support, and importantly offers the industry an opportunity to fulfil the obligation upon which it has become so insistent.

Self-exclusion can be implemented in a number of ways, or in concert. At the outset, it is important to be clear about some definitions and the different ways in which exclusion can occur:

• Online self-exclusion is possible for customers who may be concerned about their gambling online and appearing in person to seek exclusion from a venue is another proposition.

• Identifying a punter with a gambling problem at the retail level is another problem entirely. There are important differences between these groups of intervention, and the distinction between African and international, face-to face and online gambling is also a significant one.

The significance is not only that treatment agencies may need to be prepared to respond, but that there may also be limits as well as opportunities offered within these differing contexts. The range of prevalence figures is therefore less important than the potential availability of an exclusion system itself, as a means to help responsible players when gambling trips up, or even as a proxy against which to judge industry commitment to responsible gambling.

Concerning the legality of gambling in Africa, there are three broad regulatory frameworks adopted across the continent relating to their approach to manage activity, which varies between prohibitive, restrictive, and liberal legislations. Fundamentally, the approach governments and regulatory bodies take in governing gambling within their jurisdiction is influenced by the prevailing societal viewpoints. While gambling has been classed as a luxurious pastime in most parts of the globe, including Africa, it has become far more accessible for citizens as countries expand their service offerings as an economic driver (internet and smartphone penetration) to attract tourism and contribute to socioeconomic development through direct and indirect earnings, and most importantly as a channel for tax revenue. However, with most countries in Africa classed as being within the developing world, a significant percentage of the population is estimated to be living below the poverty line and for this group of people, gambling remains the opium of the masses.

The implementation of self-exclusion programs across Africa is still in its early stages, and awareness of such opportunities for problem gamblers does not yet reach many ears. One may speculate that a lack of resources dedicated to information campaigns aimed at not only the addicted individual but also at the punter population may be partly responsible and very inadequate. Enforcement issues distinguish several countries with self-exclusion programs. It is in vain to voluntarily close the door on gambling venues when there is no legal enforcement plan to prevent players from playing despite their self-imposed exclusion. The implementation of self-exclusion options is an interesting and promising development for Africa, as indeed it is in other parts of the world.

Ensuring Accountability Measures Among Operators

There needs to be a collective will amongst all stakeholders to achieve the ‘new professionalism’ required to achieve the accountability measures required for the implementation of a robust self-exclusion program. This would prioritize accountability and visibility of the process across different tiers of the industry in order to shift from an aspiration to sustainability to the realities of becoming a sustainable part of society. The focal need for accountability should be enacted within the markets rather than rely upon participant behaviour and operators are able to affect such sustainability through the establishment of clear procedures – the transparent establishment and sharing of guidelines and embedding a culture of responsible gambling translating from responsible regulation.

It is argued that a necessary and fundamental part of any approach to responsible gambling implementation is operators’ awareness and acceptance of their direct role in minimizing harm. As most people who gamble do so online to some extent, and because operators increasingly operate across retail and digital channels, most of the existing facilities for dealing with exclusions are now firmly attached to digital operations and rely upon gamblers having an online account with the different operators. A lot more effort is required to have a full proof coverage of all channels a punter is linked to for a greater resolve.

Training Programs for Staff on Self-Exclusion

It is argued that a necessary and fundamental part of any approach to responsible gambling implementation is operators’ awareness and acceptance of their direct role in minimizing harm. As most people who gamble do so online to some extent, and because operators increasingly operate across retail and digital channels, most of the existing facilities for dealing with exclusions are now firmly attached to digital operations and rely upon gamblers having an online account with the different operators. A lot more effort is required to have a full proof coverage of all channels a punter is linked to for a greater resolve.

While training is essential for all staff across all channels, a consensus has been reached that staff who are at retail points of sale need comprehensive training within their organizations on problem gambling and, more specifically, on how to effectively interact with individuals who may present with signs of problem gambling and/or self-exclusion requests. A comprehensive program would likely include: (1) an orientation to the product, (2) staff recognition of the problem gambling process and signs of safe gambling, (3) the understanding of the self-exclusion program. These 3 key areas of learning will equip the staff with the recognition of the problems before they occur and direct punters towards help before excessive gambling occurs and also how to manage already excluded punters.

The main goal of such training will be directed at:

• Supporting gamblers through the initiation of self-exclusion for those who volunteer to be excluded.

• Understanding all aspects of the self-exclusion program and its constraints and flexibility.

• Role-playing and simulation training on initiating the program; and understanding and respecting the various processes involved, including at retail, administration, drawing up notices, and mediation.

Gambling awareness trainers also recommend ongoing refresher courses and strategies that support staff while they are trying to help problem gamblers. Inspections and audits can be an effective way of ensuring that both the gaming rights of excluded players are protected and that operators are in compliance with gaming regulatory frameworks. For a more objective outcome, a bi-annual or quarterly on-site visits should be encouraged.

Tay

These on-site inspections are not performed as a method of penalizing licensed operators, but they are approached from a point of view of cooperation and partnership with licensed operators; and attempts to better protect players in self exclusion.

The process will create a culture of compliance amongst all the operators.

Funding Support Services

A number of initiatives at the federal and state/provincial level provide money to treatment services across Africa. The isolated funds from gambling taxes collected from operators such as the Good Cause Funds or the Lottery Trust Funds can be further apportioned for problem-gambling services. Further CSR activities by operators with support from the regulators or NGOs can be directed towards enlightenment programmes, arresting the issues before it becomes a problem. The regulators must also fund extensive research and development in this area to improve alternative omni-channel intervention measures.

For support services to be well funded, continued commitment is at the whim of political will and, to a certain extent, the people responsible for a service’s operation. Subsequent sustained funding is essential for capacity training, service operation, and community acceptance.

Certainly, when strategies to deliver funds are less complex, the vindication can be achieved quicker and services to people with gambling problems can be delivered with minimal delay. In addition, with less complexity in the funding approach at the grassroots agencies, more money goes directly to treating the problem.

Training front-line personnel who work within gambling environments to be better equipped to understand and respond to problem gambling and self-exclusion is an integral aspect of harm minimization, as well as public health initiatives and education.

Key Components of Effective Training Programs

Effective training programs for dealing with problem gambling need to address several components. On the topic of problem gambling, the training program for staff should include:

• An overview of what problem gambling looks like in general, relatable to the jurisdiction.

• The experience of playing on the edge.

• The individual aspects of what players are saying and feeling and what makes them behave that way.

• Psychological aspects of gambling addiction.

• Internal warning signals and one’s individual tolerance limits.

• How to deal with an agitated player.

• Practical crisis intervention.

This continuous evaluation guarantees the best results and is a guideline for continuous improvements.

These on-site inspections are not performed as a method of penalizing licensed operators, but they are approached from a point of view of cooperation and partnership with licensed operators; and attempts to better protect players in self exclusion.

The process will create a culture of compliance amongst all the operators.

Technological Innovations in Self-Exclusion Solutions

Technological advancements have increased the functionalities of how self-exclusion solutions can be incorporated into a person's everyday life. Innovations in digital platforms make self-exclusion easily available to anyone who wishes to make use of it. Several mobile applications exist that allow a person to exclude themselves from a number of gambling venues across a city in one go. One of these platforms connects to facial recognition software to assist staff at gambling venues with identifying any excluded individuals. In some jurisdictions, online platforms allow for private, administrative, and public copies of self-exclusion agreements, with an optional counselling session at the point of registration. Extending this personalization, particularly with digital and smart technology, the ability to tailor the type of self-exclusion mechanism and timeframes might be possible to an individual's situation, circumstances, and needs.

For example, a service utilizes email and SMS services to send out personal reminders of expiring self-exclusion agreements, in addition to advertising complementary resources for mental health, online protectors, and treatment services. Even before a person has engaged in gambling behaviour, analytics data on access (and at what stage and frequency) on self-exclusion websites can be obtained, identifying individuals in the community potentially at risk of gambling harm. Further scoping in the technological fields of AI and its many subsets, such as machine learning, combined with data harvested from individuals during their gambling history and self-exclusion agreement usage, can predict co-morbid and mental health problems indicative of disordered gambling.

Applications of Artificial Intelligence in Identifying At-Risk Punters

Artificial intelligence (AI) techniques are being used in gambling firms to identify customers who exhibit objective behaviours that suggest they are at increased risk of developing problems or have problems. AI systems use semi automated machine learning algorithms. These algorithms have been adapted by gambling firms for this novel application. Even without personal information, these bots are able to process masses of data and detect patterns indicative of risky play. Algorithms that are primarily used to focus on customer behaviour data, analytics typical of the application of AI in most industries.

Data analytics such as this, use data science to discover and communicate insights via the critical analysis of behaviours or patterns of knowledge.

Applications in gambling also explore customer behaviour and betting analytics, analysing gambling activity to develop deeper knowledge of how to best gamble. This AI is designed to be an early warning system that triggers preventive measures. Maladaptive gambling is predominantly behavioural and a suitable job for AI. An AI-based system can identify vulnerable gamblers early in their trajectory. Some Central Regulatory Platforms (such as Bettor Sense) embedded with AI tools have been engineered to offer extensive safer gambling measures for self-exclusion which helps to monitor player behaviour across operator platforms.

Some of the functionalities could include – Deposits and Wagering Limits, Timeouts with a Safer Gambling Dashboard, Player Flagging, Player Status Summary and Player Transaction View as well as Research-Based Metrics for Targeted Analysis. These modules are included in a more robust Central Regulatory Platform which helps with complete visibility of Tax Revenue (using a multi-tenanted platform to capture all the transaction by all operators within a jurisdiction), Security and Data Protection, Audit Management, UFDS and AML.

Central Regulatory Monitoring Systems: Technology and Implementation

Central Regulatory Monitoring Systems (CRMS) are powerful technological tracking systems that have cemented the role played by regulatory oversight bodies across the globe. CRMSs these days are able to not just monitor activities at the industry level but are also facilitated to track at an individual level. Technologically, the network solutions are capable of handling masses of data, reporting information rapidly and efficiently. This allows the regulatory bodies to comply with their obligations in accordance with the laws and regulatory oversight requirements implemented through an integrated framework to enable the disbursement of reporting or compliance information to these bodies within jurisdictions or regions. The industry can understandably often show reluctance to adapt derivative solutions, often citing complications around system integrability when different solutions and platforms are developed and adopted by different operators and service providers.

Another constraint is operator and regulator’s apprehensions about the completeness or effectiveness of these systems except mandated by other player protection systems within the industries to implement. Jurisdictions that encouraged operators to extend these into self-exclusion have realized CRMS’s potential to identify multiple self-exclusions across a number of operators and channels. CRMS self-exclusion has proven necessary and has driven operators to work together in the best interest of the customer and has seen the uptake in systems being developed across a number of jurisdictions with great effect. In this regard, regulatory bodies see the advent of CRMS as an attempt to identify the true or disordered gambler, providing the gambling industry and the general public with a mitigating framework, allowing their responsible gambling efforts to be substantive and impactful.

When is a Self-Exclusion System Successful?

In order to assess whether self-exclusion programs have been effectively implemented and whether they mitigate the harm experienced by participants, different evaluation frameworks that capture a range of measures and outcomes are useful. At a minimum, the effectiveness of self-exclusion programs could be measured by the recidivism of program participants, both in the short and long term. Recidivism refers to the rate at which people who have excluded or attempted to exclude return to gambling activities through a retail outlet, a proxy or website during their exclusion. Also, another mode of measure is the evaluation of the success of self-exclusion systems by the number of people who are educated about and engage with such a system and the ease of access it presents. Further, it is necessary to track the demonstrable harm reduction produced by the system.

Several African jurisdictions – South Africa, Kenya and Nigeria are already collecting data that can facilitate measuring success. The data are used for:

• Identifying the number of users of a self-exclusion system. This is a direct measurement of the number of people who choose to engage with the system.

• Receiving regular feedback from participants and operators alike to gauge the effectiveness of the program as a feedback loop.

A major concern comes at the retail level where anonymous gambling persists. Measures to tackle this have not been given any serious attention across Africa. It is still a gap excluded players are exploring directly or indirectly.

Capturing whether self-exclusion programs are successful is not straightforward. There are a myriad of challenges, difficulties, and limitations associated with evaluating the effectiveness of interventions in real-world settings. By extension, self-exclusion programs need to be evaluated holistically: combinable quantitative data and supported by qualitative evaluations of participants' experiences. The potential public health benefit of a self-exclusion program and user experience can inform decision makers of the need for improvement.

Recommendations for Implementing Self-Exclusion Solutions

1. Stakeholder collaboration is essential. Stakeholder awareness should be measured throughout the design, implementation, evolution, and long-term monitoring of a program.

2. The implementation of best practices attempts to understand and address the root causes of problem gambling.

3. Evaluations should be ongoing and inclusive of all available evidence. In addition to evaluating feedback from those who engage with the self-exclusion,

efforts should also be made to engage with those who are knowledgeable about the program design and administration.

4. Staff and operators who will contribute to self-exclusion programs should receive appropriate periodic training and re-training.

5. Special attention should be given to ensuring that self-exclusion services are user-centred and accessible.

6. Caution should be taken to ensure that the design of self-exclusion programs is not built exclusively on user feedback. However, user feedback should inform the behaviour of programs and serve as an important tool to identify best practices in the beginning stages of development.

7. Services should be accompanied by public awareness campaigns in order to tackle stigma and barriers identified by evidence. Low awareness of available self-exclusion programs is one of the main reasons for failing to access them.

8. In addition, subject to availability, legislation should provide a legal and regulatory framework to support the development of self-exclusion concepts and should be drafted with a broad range of stakeholders in mind. It is meant to demonstrate that self-exclusion programs require the creation of a supportive ecosystem; collaboration across operators, platform providers, state officials, and problem gambling coalitions is essential for their success at all levels.

Success in self-exclusion program should be influenced by numerous, possibly interconnected, factors in the real environment, one of which is the degree of focus that policymakers place on utilizing technological methods as pathways for harm minimization.

Significant progress has been made, and Africa has now acknowledged a gambling problem, and there have been efforts to combat this threat in the region. A safe gambling program appears to be a feasible initiative to implement in countries and this currently shows promise. To further the effectiveness of future self-exclusion program designs, breaking down cultural norms and raising awareness of the dangers of problem gambling in Africa should be a paramount consideration.

Future advancements in self-exclusion programs will rely heavily on technology, as it will be used to implement, regulate, and improve the current and future programs. The coordinated efforts of all stakeholders – regulators, legislators, gambling operators, gambling addiction services, those affected by a gambling problem as well as the punter-population will need to remain rooted in the activities of the gambling industry as a way to continuously analyse and counter problematic gambling trends. There will be cultural distinctions that gambling addiction services will need to account for when dealing with different demographics while implementing a potent and relatable self-exclusion program.

self exclusion

Mr. Bashir Are

Chief Executive Officer, Lagos

State Lotteries and Gaming Authority

Greatest Achievements as CEO

Outstanding Increases in Revenue

Under Bashir Are’s visionary leadership at the Lagos State Lotteries and Gaming Authority (LSLGA), the agency has witnessed a tremendous increase in gaming revenues. His strategic initiatives, including enhanced regulatory enforcement, streamlined licensing processes, and the integration of digital tracking systems, have revolutionized revenue collection and accountability in the gaming sector. By implementing strict compliance measures, fostering investor confidence, and leveraging technology-driven oversight, he has successfully transformed the gaming landscape in Lagos.

The Good Causes Funded Projects 2020

A major part of revenue generated from gaming activities contribute to the good fund cause Project which include laudable developmental projects in public infrastructure, education, healthcare and environment. These projects actively align with the THEMES + agenda which focuses on Traffic Management and Transportation, Health and Environment, Education and Technology; Making Lagos State a 21st Century Megacity, Entertainment & Tourism; and Security & Governance.

Harmonization of gaming laws in Lagos State

Prior to his appointment, gaming in Lagos State was regulated by 5 (five) interconnected gaming laws. He identified the need to amend these existing laws and consolidate them into a single document, which led to the establishment of the Lagos State Lotteries and Gaming Authority Law 2021.

Supreme Court Judgement 2024

Under his leadership, a landmark Supreme Court judgment was obtained, wherein the Court held that Lagos State and 22 other plaintiff States possess the constitutional autonomy to regulate lottery and gaming activities. This landmark ruling conclusively resolved the longstanding jurisdictional dispute between federal and state governments regarding gaming regulation, definitively vesting regulatory authority in the states.

African Gaming Expo 2024

Commencement of the African Gaming Expo Conference, Mr. Bashir recognized the rapid expansion of Africa’s gaming industry and envisioned a conference that would facilitate dialogue, promote best practices, and attract investment into the sector. As the CEO of the Lagos State Lotteries and Gaming Authority (LSLGA), he leveraged his influence to unite local and international regulatory bodies, policymakers, and gaming operators for the African Gaming Expo. Additionally, he played a key role in securing the participation of prominent financial institutions and sponsors, further strengthening the event’s impact.

Digital Transformation and Compliance Enforcement

Bashir Are modernized Lagos’ gaming regulatory framework by introducing technology-driven compliance measures, including:

i) Geo-fencing and internet monitoring to prevent illegal gaming operators from targeting Lagos residents.

ii) Automated licensing and reporting systems, reducing regulatory bottlenecks and ensuring faster approvals for compliant operators.

iii) Strengthening Anti-Money Laundering (AML) and Combating the Financing of Terrorism (CFT) regulations, positioning Lagos as a transparent and investor-friendly gaming jurisdiction.

iv) Automated Revenue Assurance system -Real time.

Good Causes Projects

The Lagos State Lotteries and Gaming Authority (LSLGA) has diligently worked to cultivate a dynamic and thriving gaming industry in Lagos State—one that adheres to global standards while addressing local needs. The period from 2020 to 2024 represents a pivotal chapter in our journey, marked by transformative initiatives, legislative advancements, and a steadfast commitment to societal welfare through the Good Causes Fund.

Since its inception, the LSLGA has prioritized the creation of a regulatory environment that champions fair play, transparency, and innovation in the gaming sector. A notable milestone in this effort was the consolidation of diverse gaming laws in 2020, culminating in the enactment of a unified legal framework on April 19, 2021, under the approval of the Executive Governor, Mr. Babajide Olusola Sanwo-Olu. This comprehensive legislation now governs all forms of gaming—from traditional lotteries to the rapidly growing e-sports arena—ensuring an industry that is both robust and agile.

Revenue generated by the Authority is meticulously managed and allocated to the Good Causes Fund, which channels resources into critical sectors such as education, infrastructure, health, security, social development, and sports. This document serves as a testament to the LSLGA’s achievements, highlighting the significant projects and programs funded through the Good Causes Fund that have played an essential role in advancing the socio-economic development of Lagos State.

2020 -’21 Projects

Here are some of the Good Causes Projects that have been done under Bashir’s tenure:

• Construction of 12 Classrooms on Pad foundation, Luwase High School, Ijede, Lagos.

• Renovation of 17 Classrooms & 1 Chemistry Lab. at Government Secondary School, Agege.

• Reconstruction of 12 Classrooms & Isolated toilet at Local Authority Primary School, Ibasa, Lagos.

• Construction of Perimeter fence at Local Authority Primary School, Ibasa, Lagos.

• Construction of Perimeter fence at Salvation Primary School, Ikare, Lagos.

Construction of 12

2020 -’23 Programs

Grant to Optimal Children Home (Orphanage home) to purchase thirty (30) Laptop Computers for learning.

• Scholarship award to Mr. Temitayo Owolabi to study Aeronautical Engineering at Select Aviation College, Canada.

• Sponsorship of the International Award for Young People (IAYP)

(Sports Development)

• Sponsorship of the Lagos Junior Tennis Tournament

• Sponsorship of Smart City Football Friendly Match in Morocco

• Sponsorship of Boat Racing at the Lagos Yacht Club

(Environment)

Switch to Gas Initiative

Lagos Beach Clean Up

Arial of the Government High School and the Agege Community

Classrooms at Luwase High School, Ijede

2021 – ‘22 Projects

• Construction of 14 Classrooms at Oke Meta Primary School, Somolu

• Reconstruction of 14 Classrooms Igbobi Primary School, Somolu

Renovation of Unity Junior College, Agege I

Renovation of Unity Junior College, Agege 2

Renovation of Maharudeen School, Somolu, Lagos.

Renovation of Model Nursery & Primary School, Olusosun, Lagos

2022 - ’23 Projects

• 2022 - 2023 Projects

• Renovation of Ojo Junior High School, Ojo, Lagos.

Renovation of Ojo High School, Ojo, Lagos.

Renovation of 18 classroom Blocks at Ereko Methodist Primary school, Obalende, Lagos.

The International Award for Young People has been sponsored by the Lagos State Lotteries and Gaming Authority (LSLGA) since 2021

LAGOS BEACH CLEANUP, International Award For Young People (IAYP) Nigeria,

Students of Unity Junior College, Agege receiving lectures in one of the renovated Classrooms

Renovation of Ojo Junior High School in Ojo Local Government Area of Lagos State was done by the (LSLGA) in 2022

LSLGA renovated Mahrufudeen Primary School in Somolu Local Government Area of Lagos State in 2022

Classroom upgrade of Ereko Methodist Primary School Obalende

2021 – ‘22 Projects

(Infrastructure)

• Construction of Ajeromi Fire Service Station, Ajegunle, Lagos

• Construction of Fire Service Station, Oniru Estate, Lagos (Security)

• Donation of vehicles and security gadgets to the Lagos Neighbourhood Safety Corps (LNSC)

• Donation of Vehicles to the Lagos State Security Trust Fund (Health)

• Medical Fund for Surgery to Mrs. Olagoke Olabisi.

• Medical Fund for Cardio- vascular. Evaluation & Open-Heart Surgery to Miss. Aliyah Kolapo.

• Medical Fund for surgery to Mrs. Adijat Adigun for Correction of Bone Grafting Defect.

• Medical Fund for Kidney Transplant to Mr. Fasanya Ayodele.

Medical Fund for Kidney Transplant to Mr. Adewale Gbenga.

Medical Fund for Kidney Transplant to Mr. Olanrewaju Ogundipe.

Medical Fund for Kidney Transplant to Mr. Lawal Abubakar

Medical Fund for treatment at National Orthopaedic Igbobi, Lagos to Mrs. Maria Owolabi.

The Oniru Fire Service Station was constructed by the Lagos State Lotteries and Gaming Authority (LSLGA) in 2022 with

The (LSLGA) constructed the Ajeromi Fire Service Station at Ajegunle in 2022. This has served thecommunity immensely in curbing episodes of fire outbreak

Vehicles donated by the Lagos State Lotteries and Gaming Authority (LSLGA) to the Lagos State Security Trust Fund (LSSTF)

CEO’s Remarks

The Lagos State Lotteries and Gaming Authority’s (LSLGA) journey from 2020 to 2024 is a testament to our unwavering dedication to excellence in the gaming industry and our profound impact on the community. The projects and programs detailed in this compendium are not merely milestones; they form the very foundation for future growth and innovation

As we look ahead, the LSLGA remains steadfast in its commitment to upholding the highest standards of integrity, fostering responsible gaming, and leveraging the industry's potential to drive sustainable development. Our aim is to continually enhance the quality of life for all residents of Lagos State.

With the ongoing support from our stakeholders, regulatory bodies, and the community, the LSLGA is poised to lead the way in creating a vibrant, inclusive, and globally competitive gaming industry. We extend our heartfelt gratitude to everyone who has contributed to our success and eagerly anticipate achieving even greater heights in the years to come.

The trust reposed in us by the Governor further inspires the management and staff of the Lagos State Lotteries and Gaming Authority to excel in all our endeavors.

Mr. Bashir Are

Chief Executive Officer, Lagos State Lotteries and Gaming Authority

From Inception to Innovation: The Journey of iGaming Regulations in Africa

The term ‘iGaming’ refers to online gambling which has gained popularity across Africa over the last decade, fuelled by increased internet accessibility, mobile penetration, and a youthful demographic eager to explore digital entertainment. Prior to the rise in popularity of iGaming, gambling had been practised across Africa from the ancient times when Egyptians used to play dice and camel racing was also popular in some parts of North and West Africa.

Most African countries started developing regulations after gaining independence from years of colonisation. For example, the first gambling laws in Kenya were legislated in 1966, three years after attaining full independence. As this industry has evolved, so too have the regulatory landscapes across African nations, each adapting to the unique opportunities and challenges of iGaming.

This article explores how iGaming regulations have transformed across the continent, examining key turning points, challenges, and emerging trends that continue to shape this thriving market.

Early Regulatory Foundations and Motivations

The Rise of Online and Mobile Gaming

The initial efforts to regulate gambling in Africa were largely influenced by the need to establish legal oversight for an emerging industry. Early gambling regulations were often aimed at creating structures for taxation, generating government revenue, and providing a framework for consumer protection. Countries like South Africa and Kenya became early adopters, introducing legal structures that enabled land-based betting establishments, though digital gambling regulations were still in their infancy.

In many cases, these regulations were reactive, designed to control the industry rather than anticipate its growth. As the continent’s digital economy expanded, however, the need for more adaptive policies became clear. Governments began to recognise the value of an agile regulatory framework that could facilitate safe and responsible growth in iGaming.

Brian Ondieki iGaming Consultant

With the rapid increase in mobile penetration and internet accessibility, Africa became a ripe market for online and mobile gaming. Many African users skipped the desktop phase, embracing mobile devices as their primary way to access the internet. This mobile-first reality accelerated the rise of iGaming, with sports betting, lotteries, and casino games becoming increasingly popular on mobile platforms.

Regulators faced a significant challenge: adapting policies that were originally designed for land-based gambling to fit the new digital landscape. Nations like Kenya and Nigeria led the way in adopting online gaming regulations, while others lagged, either opting for outright prohibition or adopting strict control measures.

The regulatory gap between countries created opportunities and obstacles for operators looking to expand across the continent. These early regulatory approaches underscored the need for frameworks that could effectively address the dynamic nature of mobile-driven iGaming.

Major Turning Points in African iGaming Regulation

Several landmark regulatory shifts have shaped the current iGaming landscape. Since the onset of the iGaming boom in Africa in the early 2010s, most governments across the continent started to legislate and implement gambling laws that could accommodate online gaming. Nigeria, Kenya and South Africa were among the top countries where online gaming grew at an accelerated rate.

These countries became pioneers in creating iGaming legislations some which ended up being copied by other countries in Africa. In Kenya, for example, the regulator (BCLB), came up with new laws that focused on taxation, responsible gambling and regulation of adverts from online gambling operators.

Meanwhile, South Africa upheld its ban on online casinos, allowing only sports betting and lotteries under tight regulations. As the iGaming popularity continued to rise across Africa, more countries such as Tanzania, Ghana, Uganda, and Zambia also started creating regulations for the emerging iGaming industry.

The Role of Technology and Innovation in Shaping Regulations

The influence of technology on iGaming in Africa has been profound, with new innovations challenging traditional models and prompting regulatory adaptations. Most regulators have now adopted central management systems to monitor activities of iGaming operators.

Tanzania, Kenya, Burundi and Uganda are some of the countries whose regulators have adopted central management systems to monitor betting activities. For example, the Betting Control and Licencing Board in Kenya implemented the Gaming Management Systems which enabled iGaming operators to apply and renew their licence hence reducing the bureaucracies involved.

N-Soft has also partnered with operators from Burundi, Cameroon, and Sierra Leone who have adopted its Gaming Management Systems. These systems allow Regulators to monitor bet volumes, player earnings, and operator margins; report any undetected taxes owed; track transaction volumes; and issue alerts for excessive gambling activity to help prevent addiction. Some African regulators have embraced these innovations, while others have moved cautiously, focusing on establishing clear guidelines for new payment methods and technological developments.

Emphasis on Responsible Gambling and Consumer Protection

Responsible gambling has become a critical focus within African iGaming regulations, as governments seek to protect consumers, especially vulnerable players and minors.

Many countries have introduced measures to address issues like problem gambling and underage betting, with some regulators mandating self-exclusion options, age verification protocols, and spending limits.

In South Africa, for example, regulators have launched public awareness campaigns and funded problem gambling support services. Kenya has also strengthened responsible gambling measures, often in response to social pressures and the rising popularity of mobile betting. These initiatives reflect a shift toward prioritising consumer protection alongside economic benefits, marking a maturing phase in African iGaming regulation.

Future Regulatory Trends and Innovations on the Horizon

As the African iGaming market continues to grow, new regulatory trends are likely to emerge. Many experts predict a push toward stricter AML requirements and data privacy measures, especially as iGaming transactions increasingly rely on digital identities and e-wallets. Countries may also introduce higher standards for cybersecurity, aiming to protect both operators and players from digital threats.

An area to watch is the potential rise in taxation on iGaming operators, as governments look to capture a larger share of industry profits. This could lead to increased costs for operators but might also provide a more sustainable foundation for public funding. Furthermore, advancements in artificial intelligence (AI) and machine learning may influence future regulations, as governments explore AI-driven approaches for monitoring gambling activity and ensuring compliance.

The Impact of Regulation on the African iGaming Market’s Growth and Investor Appeal

The evolution of iGaming regulations has had a profound impact on the African market’s growth and its appeal to international investors. Countries with well-defined regulatory frameworks have successfully attracted foreign operators, who value the predictability and security that these regulations provide. Conversely, markets with uncertain or restrictive policies face challenges in drawing investment, limiting the industry’s growth potential.

Looking ahead, adaptive and transparent regulation will likely continue to drive investment, innovation, and responsible growth. African regulators are increasingly recognising the importance of balancing innovation with consumer protection, a trend that positions the continent as a dynamic and promising player in the global iGaming industry.

Conclusion

The journey of iGaming regulations in Africa reflects a broader story of adaptation, collaboration, and innovation. From initial attempts to control gambling to the development of advanced frameworks accommodating mobile gaming, cryptocurrency, and AI, African regulators have shown a willingness to evolve. By balancing innovation with responsible regulation, Africa’s iGaming landscape is poised to achieve sustainable growth, ensuring that operators, players, and governments can all benefit from a vibrant, well-regulated industry.

"According to the constitution, there are three lists, and they define what matters are controlled by which arm of the government," added Olafadeke.

The constitution further stipulates that any matter not explicitly mentioned in either the exclusive or concurrent lists automatically becomes a residual matter, to be managed, legislated upon, and controlled by the state government as it sees fit. This issue became particularly significant in 2004/2005, when both federal and state governments were concurrently legislating gaming laws, leading to regulatory conflicts. The resulting legal challenge sought clarity on whether lotteries and gaming—and related activities—fell within the concurrent list, and whether state assemblies possessed exclusive powers to regulate these activities.

"Also, whether lotteries and gaming and related activities are matters within the concurrent list, and whether the state house of assembly also have exclusive powers to regulate lotteries and gaming since it’s not the matter within the exclusive or concurrent list," was another key question posed before the court. The court was further asked to review the National Lotteries Act, which empowers the president to issue and revoke licenses, to determine if it was unconstitutional or inconsistent with the provisions of the 1999 Constitution of Nigeria.

These matters had been under judicial consideration since 2008, when the case was first instituted in the Federal High Court. At that time, the nature of lottery operations—exceeding state boundaries and trading in neighbouring states—had led to their classification as interstate commerce. "This was appealed again in the court of appeal where it appealed the decision of the Federal High Court," Akeju noted.

The final judgement, delivered by the Apex Court on November 22, 2024, ruled that lotteries and games of chance do not fall within any of the 68 matters in the exclusive legislative list. Consequently, the regulation of these activities now lies with the national assembly or the federal government. Additionally, because lotteries and gaming are not included on the concurrent list, they cannot be classified as interstate commerce. The court further declared that the National Lotteries Act is inconsistent with the provisions of the 1999 Constitution and issued the following orders:

•To nullify the National Lotteries Act.

•An order of perpetual injunction restraining all defendants (from the Attorney General of the Federation to the National Lotteries Regulatory Commission in the Assembly) from implementing the provisions of the National Lottery Act.

•An order preventing the government from enforcing any of the Act’s provisions within the territories of any of the 22 states involved.

Prior to its nullification, the Act had imposed significant setbacks on the industry, including regulatory conflicts, lack of clarity for operators, and financial difficulties. "Initially the industry was operating a dual framework i.e. both federal and state claiming powers to regulate the industry, causing lots of hardships for the operators," said Olabimpe Akingba, Regional Manager, Africa Business Development and Regulatory for Mchezo Ltd, who brings over 12 years of experience in the gaming sector.

Addressing the impact of the ruling on the licensing process and operators, Olubiyi Williams, Sales Manager for Gamingtech, explained that strict compliance measures would now be enforced. "There will be lots of background checks also which will eventually lead to what they call higher financial requirements from the operators," he added. Olubiyi further suggested that improvements in regulatory oversight—including regular audits and compliance checks—would enhance system transparency, albeit at the cost of creating higher financial barriers and tougher competition. Looking ahead, he anticipated that the licencing process would increasingly embrace digitalisation, which, while posing certain challenges, also represents new opportunities under state regulation.

The ruling also offers promising benefits for local innovation and market focus. With 60% of Nigerian youth already digitalised and mobile penetration on the rise, there is clear evidence of growth. "It is a great opportunity to create a robust framework for the industry," said Faruq Hassan, Manager, Strategy and Global Engagements at LSGLA.

In summary, while the Supreme Court ruling introduces significant regulatory changes and challenges, it also paves the way for a more localised, innovative, and transparent gaming industry in Nigeria.

The ruling also offers promising benefits for local innovation and market focus. With 60% of Nigerian youth already digitalised and mobile penetration on the rise, there is clear evidence of growth. “

Africa has seen incredible growth in mobile internet use with mobile phones being a major gadget that aids in accessing online gaming. Meri Nersisyan, a sales manager at EveryMatrix says internet access in Africa is improving and getting cheaper as more young people come online. “With an affordable data plan and better internet connection in countries like South Africa, Nigeria, Kenya, Ghana, among others, players can enjoy more online slots with super-fast internet connection,” added Meri.

In Tanzania internet connection is growing fast with an increase of about 2% every year. With that, the cost keeps getting cheaper, people having more accessibility and this a major growth in the African region. Online gaming operators are also making major efforts in Africa to adapt to their market. An example is localized themes, easy payment solutions, options of multiple languages among others.

In an online webinar hosted by Igaming Afrika and moderated by Olaitan Samuel, a sports book analyst and CEO at betting business in Nigeria/Africa the panelists aired their views on the future of slot games in Africa.

Hamed Rahimi, a business development Manager at Amusnet Interactive echoed sentiments that the young population is fast growing and almost everyone has access to small phones and the internet. "The crash games are easy to play, simple and different from most games," he added. He also said that it is important for the games to be localized for the players so it becomes more appealing to them.

Artur Harutyunyan the CEO at Betfounders in his input said players have embraced slot games more than other types of games with crash games and slot games having a huge popularity. “There are network challenges in Africa although slot games don't need too much internet connection,” he said.

The mobile technology has transformed the accessibility and popularity of slot games with features like jackpots or free spins playing a big role in engaging the African audiences

According to Hamed, Jackpot as well as free spins has gained a huge popularity in most African countries especially in Nigeria,Kenya and South Africa and any game associated with it does well too. “There's a need to occupy more space in mobile players for instance, in Kenya many people use opera mini so the providers should ensure they are compatible with opera mini ," said Meri.

The jackpot and free spot has also seen profit maximization."It is psychological that there are higher chances of winning a bigger amount of money giving the player an exciting venture of a possible life changing process,” she added.

Artur Harutyunyan, also added that technology should be optimized for the end user.

There are lots of tools to help in research and discovery of better games as technology keeps advancing. " For majority players, it would be better if the providers offer games that do not offer high end assets or require too much data" Artur suggested.

In slot games, jackpot has been highly preferred for offering special and unique factors. The free spins play huge roles in development of slot games as providers can engage customers/ community to have some free trials or free bets.

The cultural and regional localization in slot games design and African themed slots are crucial in gaining significant traction among players. Meri said that in each region, the provider needs to be localized. “Cultural relevance plays a key role in the African market with the provider also being expected to customize the local languages like use of English, French, Swahili in African markets,” she added

Localization also extends to payments made by players. Localization of the themes would play a critical role, according to the sales manager.

Artur felt the necessity of having localized designs can be a bridge for slot games to keep developing in the market. "In addition, the games should be made much simpler, lighter and engaging, above all entertaining," said Imran Bukhari, Founder and CEO at NE Group.

According to research, artificial intelligence, Block chain and cryptocurrency are some of the key innovations that can shape the future of online slot games in Africa.

Imran said the rise of technology is a big boost to the industry especially in Africa.

“Using blockchain is a win for the future outlook,” said Artur.

Using AI helps generate content based on prediction and can be a key for the market. Blockchain technology and AI will be the game changer in the industry in the next one or two years, Artur further noted.

With continued focus on localization, innovation, and accessibility, the slot gaming industry in Africa is poised to thrive, offering players exciting opportunities and contributing to the growth of the broader iGaming sector.

There's a need to occupy more space in mobile players for instance, in Kenya many people use opera mini so the providers should ensure they are compatible with opera mini “

Top 50 Men in Gaming Africa 2024

Adekunle Adenji

Adekunle Adeniji, CEO of 9jawin, is a trailblazer in Africa's gaming industry, with over a decade of hands-on experience in sports betting, lottery, and gaming operations.

Known for his pioneering roles, Adekunle was a founding employee at Bet9ja, where he drove the growth of retail networks and introduced top-tier virtual products, elevating them to become the country’s highest-grossing offerings.

After five transformative years at Bet9ja, he went on to co-found BetKing in 2017, shaping it into one of Nigeria’s leading sports betting platforms.

Adekunle also served as the Managing Director at betBonanza, leveraging his deep knowledge of the African gaming landscape. His contributions extend beyond corporate roles, he's a member of the editorial advisory board at Betting in Africa and runs a vibrant online community with over 650,000 members, connecting lottery and sports betting enthusiasts.

Starting his career by writing and selling ebooks on gambling, Adekunle has combined innovation with an entrepreneurial spirit. He remains passionate about making connections and sharing insights on technology, lottery, and gaming in Africa.

Adeleye Awakan

Adeleye Awakan is an influential iGaming Consultant with over a decade of experience driving success in the African gambling industry.

Adeleye is the go-to expert for companies looking to penetrate new markets. His strategic guidance has helped organisations successfully navigate market entry, establish startups, secure licensing, and modify platforms to suit the unique demands of the African market.

Through thorough research and deep industry knowledge, he has facilitated numerous mergers, acquisitions, and partnerships that drive sustainable growth.

Beyond consulting, Adeleye Awakan is a skilled content and copywriter, crafting thought leadership articles that provide valuable insights into the African gambling landscape.

His expertise spans business development, PR, marketing strategy, influencer marketing, and communication. Recognised for his ability to help businesses enter and thrive in new markets, Adeleye continues to be a trusted advisor to companies aiming to expand their reach across Africa.

Adewale Akande

Adewale Akande, Esq. is a Senior Legal Adviser and Head of the Legal and Compliance Department at KC Gaming Networks Limited (Bet9ja).

He is a certified and highly skilled legal practitioner with close to 15 years of experience spanning multiple dynamic industries, including gaming, real estate, hospitality, oil and gas, manufacturing, consulting, media, lottery, and sports betting. Known for his conscientious approach and dedication, he has built a reputation for combining strategic vision with technical expertise, allowing him to provide robust legal support that drives business growth and innovation.

Adewale’s unique ability to navigate complex legal landscapes is matched by his well-developed operational management and leadership skills, making him an invaluable asset in both advisory and executive roles.

His commitment to excellence and integrity has enabled him to support clients across diverse sectors, ensuring compliance, reducing risk, and fostering sustainable growth. His comprehensive industry knowledge and strategic approach make him a trusted advisor and a key contributor to organisational success. Adewale Akande is also committed to social causes and has dedicated himself to initiatives involving civil rights, social action, human rights, arts and culture, children’s welfare, economic empowerment, environmental protection, and poverty alleviation.

His professional affiliations include membership with the Institute of Chartered Secretaries and Administrators of Nigeria (ICSAN) since 2019, as well as long-standing memberships with the International Bar Association since 2009 and the Nigerian Bar Association since 2007.

Adewale’s comprehensive industry knowledge, strategic acumen, and commitment to social impact make him a trusted advisor and a driving force in fostering both business growth and community well-being.

Aggrey Sayi

Aggrey Sayi is the CEO of Maybets, one of Africa's premier betting companies, where he leverages over a decade of experience in the gaming and betting industry.

A seasoned business executive, Aggrey Sayi combines his passion for innovation with a commitment to excellence, inspiring his team to deliver world-class performance and an unmatched betting experience. His leadership is defined by a unique ability to motivate individuals and teams to reach their highest potential. Aggrey Sayi

Under Aggrey’s direction, Maybets stands at the forefront of technological advancements in the betting industry, with a user-friendly, secure, and reliable platform.

His strategic vision emphasises integrity and transparency, ensuring that Maybets not only meets but exceeds industry standards, empowering customers with the best betting opportunities.

Aggrey’s core competencies include marketing, team leadership, strategic planning, finance, business development, and innovation. Dedicated to setting new benchmarks, he is excited to drive Maybets toward a future that continues to shape the African betting landscape.

Anthony Leeming

Anthony Leeming, the CEO of Sun International, is a seasoned executive with over two decades of experience in the hotels, resorts, and gaming industries.

Having joined Sun International in 1999 as Group Financial Manager, he has played an integral role in shaping the company’s financial and operational success.

In 2013, Anthony was appointed Chief Financial Officer and Executive Director, overseeing the Group's corporate and financial affairs.

His leadership in these roles prepared him to step into the position of Chief Executive Officer, which he officially assumed in February 2017.

Anthony's tenure with Sun International has been marked by his deep expertise in financial management and his commitment to driving the Group's growth and innovation.

As CEO, he continues to lead the company toward a dynamic future in the global gaming, resorts, and hospitality sectors.

Ayofemi Panshack Akinlaja

Ayofemi Panshack Akinlaja, Founder and CEO of Shacks Evolution Studios, is a seasoned professional in the iGaming and advertising operations industries.

With a career spanning multiple disciplines, Ayofemi is renowned for his innovative approach to problem-solving and his commitment to driving forward-thinking solutions that redefine industry standards.

An alumnus of the University of Lagos with a background in accounting, Ayofemi has expanded his expertise with additional education in data science and analytics.

His diverse professional journey includes roles as Managing Partner at Advertising Ops, Advertising Operations Consultant at Business Insider Africa, and various leadership positions in marketing, SEO consulting, creative direction, and digital media strategy.

Under his leadership at Shacks Evolution Studios, Ayofemi has demonstrated a passion for pushing boundaries, crafting impactful campaigns, and spearheading creative solutions that deliver measurable results.

His dedication to innovation has made him a trusted leader in both the iGaming and advertising landscapes. Ayofemi’s vision and strategic mindset continue to inspire growth and evolution in the industries he serves, positioning him as a key driver of progress and innovation.

Bashir Are

Bashir Are is the CEO of the Lagos State Lotteries and Gaming Authority, where he has driven transformative changes since 2019, propelling the gaming regulatory industry in Lagos to new heights.

With over 28 years of experience in both private and public sectors, he is recognized for his innovative, results-driven approach to leadership. His extensive background includes business process reengineering, project management, fintech, and international trade.

Before his current role, Bashir Are served as COO at Funds & Electronic Transfer Solutions (fets) Limited in Nigeria, overseeing revenue collections and electronic payments of over $31 million monthly.

His leadership in developing lottery and mobile money platforms saved the company millions and helped secure a $4 million innovation grant from the IFC, DFID, and Bill & Melinda Gates Foundation.

Earlier, he held senior consulting roles for Getronics, EMC, and Northrop Grumman on major U.S. federal projects and worked as a Senior Systems Engineer at Lockheed Martin.

Bashir’s public service includes his tenure as Sole Administrator of Lagos Island East, where he led strategic collaborations to promote employment and improve business accessibility in partnership with the UK’s DFID.

As a Board of Trustees member for the International Association of Gaming Regulators, he continues to influence global gaming standards and drive impactful change across the industry.

Christian Rajter & Per Ivan Selindar

Christian Rajter and Per-Ivan Selinder, are the co-founders of Split The Pot, a Swedish games studio revolutionising online gaming with simple, fun, and intuitive mobile-first games.

Designed to suit all players, their games are tailored for emerging markets, offering seamless performance on low-end devices and limited networks, specifically designed for markets such as Africa, where the duo have had unprecedented success.

Christian Rajter, CEO of Split The Pot, has an extensive background in online gambling and gaming. He was the founder and CEO of Mobenga, a Playtech subsidiary and the market leader in mobile solutions for sportsbooks, powering brands like William Hill, Paddy Power, and Skybet.

Previously, Christian Rajter served as CEO of Expekt.com, where he played a pivotal role in the company's growth. His entrepreneurial experience also includes founding Blogvertiser and working with startups such as Boxman and Netgiro Systems.

Per-Ivan Selinder is a seasoned business leader with a rich history in the online gambling, e-commerce, and telecom industries. He has held various CEO and board roles, demonstrating expertise in strategic partnerships and business development. Per-Ivan’s deep industry knowledge and leadership skills have been instrumental in shaping Split The Pot’s innovative approach to gaming.

Together, Christian and Per-Ivan Selinder are leveraging their expertise to create accessible, engaging games that resonate with players across the African continent.

Each pair has a unique story and impact, and their joint achievements exemplify the collaborative spirit Women in Gaming Africa celebrates. Stay tuned as we continue unveiling these powerful partnerships that are shaping the future of gaming across the continent.

Dean Finder

Dean Finder, CEO of Evolution Africa, has been a trailblazer in establishing and growing Evolution’s presence across the African continent since December 2019.

Hailing from a family with deep roots in South Africa’s betting industry, Dean has drawn on decades of experience to lead Evolution’s expansion, bringing its premier live casino solutions to a rapidly evolving market.

Before joining Evolution, Dean Finder was an independent bookmaker and served as Chairperson of the Western Cape Bookmakers Association and as a betting odds supplier for nearly 20 years.

In 2015, he transitioned to Phumelela Gaming & Leisure Limited, where he held several senior roles, including COO of the Betting division and Executive of Legal & Compliance, further solidifying his expertise in gaming and regulatory compliance.

Beyond his business achievements, Dean is dedicated to social upliftment and empowerment in Africa, actively participating in high-impact CSR and CSI initiatives.

His commitment to responsible growth and community involvement has not only set new standards in the gaming industry but also positively influenced the broader African landscape.

Denis Mudene Ngabirano

Denis Mudene Ngabirano is the CEO of the Uganda National Lotteries and Gaming Regulatory Board, where he has led transformative initiatives to promote fairness and accountability within the gaming industry.

Under his leadership, the board has become a champion for responsible gaming and a balanced relationship between regulators and participants.

Denis mudene Ngabirano approach prioritises safety, ethical standards, and participant protection, making him a respected figure across East Africa’s gaming sector.

At the launch of Uganda's National Lottery in partnership with Ithuba in August 2024, Ngabirano emphasised his commitment to responsible gaming, stating, “Under our stewardship, the Uganda National Lottery is committed to upholding responsible gaming practices.

We ensure that our operations not only provide entertainment but also adhere to the highest ethical standards. Our focus is on safeguarding participants and promoting a safe, fair, and responsible gaming environment."

Ngabirano’s trailblazing work and dedication to the industry’s integrity have made him a well-regarded leader, setting new standards for gaming oversight in the region.

Desse Dejene

Desse Dejene serves as the Director of Ethiopia's National Lottery Authority (NLA), where he oversees the country’s gaming regulatory framework.

Under his leadership, the NLA focuses on fostering a responsible and competitive gaming environment while prioritising the well-being of Ethiopia's large youth population.

Desse Dejene plays a pivotal role in shaping Ethiopia's gaming policies. Recognising the need for alignment with regional practices, he has spearheaded efforts to reassess Ethiopia’s turnover tax policy and explore privatising operations to focus on regulation.

A champion of responsible gambling, Desse is dedicated to ensuring that Ethiopia's gaming industry develops sustainably while providing opportunities for growth and innovation within the sector.

Erick Mabuza

Erick Mabuza, a Harvard graduate and accomplished entrepreneur, is one of South Africa’s most respected businessmen.

As the founder of ZAMANI MADODA HOLDINGS, the parent company of ITHUBA Holdings (PTY) LTD, South Africa's National Lottery Operator, Erick has played a pivotal role in revolutionising the country’s gaming and lottery sectors.

A champion of education and empowerment, he co-founded the Eric and Charmaine Mabuza Scholarship Foundation, which provides full university scholarships to academically exceptional students from disadvantaged and rural areas. Erick believes education is the key to breaking the cycle of poverty and bridging South Africa’s social divides.

His extensive career includes serving as a Director and Advisor on various boards, leveraging his expertise to influence South Africa's business and social landscapes positively. Through his leadership at Zamani Holdings, Erick has not only transformed the National Lottery but also championed B-BBEE principles by fostering inclusive investment opportunities.

Erick Mabuza’s legacy is defined by his unwavering commitment to innovation, social upliftment, and creating opportunities for future generations.

Fisayo Oke

Fisayo Oke, a dynamic leader in the Nigerian gaming industry, is CEO of Gamble Alert. As the Head of Operations at the Oyo State Gaming Board, he spearheaded initiatives that have significantly impacted the sector.

Under his leadership, the Board has hosted the largest gaming conference in Southwest Nigeria, strengthened interagency collaborations, and achieved over 30% monthly revenue growth.

Fisayo Oke is known for his ability to implement strategic policies that promote responsible gaming, enhance compliance standards, and improve tax administration - all of which contribute to sustainable growth within the region's gaming industry.

In addition to his work with the Gaming Board, Fisayo is the founder and CEO of Gamble Alert, a social enterprise dedicated to safer gambling practices and player protection.

Gamble Alert provides a multidisciplinary approach to addressing pathological gambling and associated psychiatric conditions, with a team that includes psychiatrists, clinical psychologists, social workers, and gambling counselors.

Fisayo’s commitment to player welfare is underscored by his ongoing postgraduate studies in clinical psychology at Lead City University, which further enhance his expertise in supporting at-risk individuals and creating a responsible gaming culture.

Fisayo’s vision is to build a globally-driven regulatory framework that aligns with ethical principles, humanitarian values, and international best practices.

His work ethic, adaptability, and passion for fostering a safe gaming environment make him a sought-after collaborator among gaming professionals and NGOs alike.

Eager to connect with others in the field, Fisayo Oke is always open to partnerships that promote industry innovation and the launch of impactful new initiatives.

Gali Hartuv

Gali Hartuv is the Co-Founder & CEO of WarriorLab, an African based management consulting firm specialising in strategic services for the iGaming industry.

With over 10 years of expertise, Gali has led high-impact customer operations, engagement programs, performance analytics, and bottom-line optimisation with a specialism in the VIP arena. Under his leadership, WarriorLab has established itself as a trusted advisor to some of the world’s top companies.

Recognised as VIP Idol of the Year 2022 and a two-time award finalist, Gali is known for his influence in the VIP world, from conference speaking to judging industry awards. He is also the creator of Gali’s Guide, the industry’s first freely accessible VIP knowledge source.

His strengths lie in data-driven strategy, cross-market team leadership, and customer engagement across poker, casino, and sports gaming verticals. With a commitment to innovation, compliance, and mentorship, Gali continually drives success for individuals and organisations in the iGaming space.

Further to this, Gali has stood out as an ally to marginalised groups as well as offering support & consultancy to industry focus-groups aimed at empowering and safeguarding women & LGBTQI+ communities within the iGaming industry worldwide.

Garron Whitesman is a distinguished attorney in both international and South African gaming and gambling law, widely regarded as the go-to lawyer for gaming operators, gambling companies, and regulators across the African continent.

He has been ranked as a Global Market Leader in Gambling and Gaming by Chambers Global for 16 consecutive years, most recently in 2024; a testament to his dedication and expertise in the industry.

A prominent figure at industry conferences, Garron frequently leads panels and contributes thought leadership on critical issues shaping the sector. With extensive experience as a non-executive director for online gambling companies, he also serves as a General Member of the International Masters of Gaming Law.

Admitted to the High Court of South Africa in 1996, Garron has earned multiple accolades, including the Global Law Experts Award for South African Gaming Law Firm of the Year (2010) and Corporate Intl Magazine’s Gaming Law Firm of the Year in South Africa for both 2011 and 2025.

He was also honored in Best Lawyers South Africa 2023 for Gaming Law and inducted into the African Gaming Hall of Fame.2024 Most Influential Men in Gaming, Africa as Brought to you by Women in Gaming, The African Chapter in partnership with iGaming AFRIKA.

Garron Whitesman

Geoffrey Muindi

Geoffrey Muindi, MCIM is the Director and Lead Consultant at Betworks Consulting Africa. He is a seasoned C-suite professional and entrepreneur with a distinguished track record in the iGaming industry.

Known for his problem-solving abilities, Geoffrey Muindi combines visionary thinking with strategic implementation, delivering innovative solutions that boost customer acquisition, foster brand loyalty, and maximise customer retention.

His unique expertise in building sustainable profitability has made him a trusted leader in driving business growth and customer-centric strategies.

Geoffrey’s career is fuelled by four guiding pillars: Passion, Pride, People, and Profit. These values shape his approach to achieving business objectives, ensuring that he delivers results that benefit both the organisation and its stakeholders.

His executive experience has given him a profound understanding of the complexities of strategic decision-making, allowing him to navigate dynamic business environments and implement transformative initiatives that position companies for long-term success.

Outside of his professional life, Geoffrey lives by four core principles: Compassion, Honesty, Happiness, and Progression. These values highlight his commitment to empathy, integrity, personal well-being, and continuous growth.

Through these guiding beliefs, Geoffrey balances his drive for success with a dedication to living a meaningful and impactful life.

Gossy Ukanwoke is the CEO of BetKing, Managing Director of KingMakers and Chairman at Vend Capital. He is a visionary entrepreneur, investor, and government advisor with a diverse portfolio spanning higher education, security, entertainment, and gaming.

Renowned for his contributions to education technology, he founded Beni American University (BAU) and has invested in four universities across Nigeria and Ghana. Through BAU Executive Education, he has revolutionised access to university-level courses for students in sub-Saharan Africa via online and mobile platforms.

A global advocate for education, Gossy is also the creator of Students Circle Network, a leading repository of non-video courses and learning resources from top global universities.

His work has earned him international recognition, including being named one of the Makers and Shakers of EdTech by WISE and Qatar Foundation (2016) and an Accelerating Entrepreneur by Ernst & Young (2015).

In addition to his entrepreneurial endeavours, Gossy volunteers as an advisor for The Chrysalis Capital, an investment management firm focused on scaling early-stage tech companies in Africa and the Diaspora. His expertise extend to collaborating with African governments to design developmental policies that foster innovation and growth.

Gossy’s work is shaping the future of education and business on the continent, establishing him as a trailblazer with a lasting impact on human capital development.

Stay tuned as we reveal this year's honourees; leaders who are paving the way for the future of gaming in Africa!

Gossy Ukamwoke

Jeremiah Maangi

Jeremiah Maangi, the Founder and CEO of iGaming AFRIKA, is a driving force in Africa’s Media Relations for the iGaming and Sports Betting industry.

Known for his well thought out comprehension and commitment to advancing the sector, he founded iGaming AFRIKA in 2022 with a vision to redefine the African betting landscape.

Under his leadership, iGaming AFRIKA has gained significant recognition, including the prestigious Elephant Award presented by Eventus International in March 2024 in Johannesburg and was previously nominated as Africa's Most Promising Founder in 2021.

Jeremiah’s career journey has spanned various pivotal roles, positioning him as an African betting industry insider. Starting as a Sales and Marketing Specialist for SportPesa, he later became a Country Marketing Manager at Sahara Game Technology, strengthening his deep-rooted understanding of African markets.

Beyond his work at iGaming AFRIKA, Jeremiah Maangi serves as an Ambassador for JTCE and was an Africa Brand Ambassador for SiGMA, the world’s leading gaming festival.

He co-founded Crypto In Afrika, a resource promoting cryptocurrency knowledge across Africa, reflecting his commitment to bringing emerging technologies into the continent’s gaming and betting space.

Jeremiah’s previous entrepreneurial experience includes founding AfriAdz Affiliates, a platform for influencer marketing in Africa, and iGaming Consult Africa, where he provided consultancy to affiliate partners.

Jeremiah’s contributions extend beyond business; he is known for his philanthropic work and commitment to empowering Africa's youth.

Family and community remain his core values, fueling initiatives like iGaming AFRIKA’s partnership with Women in Gaming to promote diversity and inclusion within the industry.

Job Weku

Job Weku, is a Business Development Manager at FAZI Company and has over 15 years of experience in the iGaming industry.

He has built a remarkable career characterised by successful partnerships with industry leaders and deep expertise across sports betting products, casino operations, business development, marketing, and account management. His well-rounded experience spans both commercial and operational verticals, with a proven ability to excel in acquisition, retention, product management, and strategic growth.

Known as a go-getter, fast learner, and goal-oriented leader, Job is deeply committed to driving success while fostering teamwork and collaboration. His passion for organisation and prioritisation enables him to deliver results with precision and efficiency.

He is the CEO of iGaming Consult Africa, a leading consultancy agency supporting sports betting and casino businesses to explore new markets across Africa.

Job is also dedicated to giving back to the industry and community. He actively promotes careers in iGaming, helping connect young people to job opportunities and educating them on the sector's potential.

John Erastus

John Erastus brings over a decade of experience in the tertiary education sector, having held roles such as Student Support Coordinator and Faculty Manager, where he oversaw academic and financial administration.

His leadership journey expanded into the gaming sector, serving as a Board Member of the Gambling Board of Namibia for three years before being appointed Acting CEO.

In his role, John is dedicated to shaping and reforming the Namibian gaming industry, with a strong focus on responsible gambling initiatives. He is passionate about creating a well-regulated, harmonious industry that supports citizens’ free will to participate in gambling activities.

A key part of his agenda is empowering youth participation in the gambling space, leveraging the sector to tackle unemployment and social challenges facing Namibia's youth. Through these efforts, John aims to foster a sustainable and inclusive gaming environment.

Dr. Kobby Boateng

Dr. Kobby Boateng, is the President of the Ghana Association of Sports Betting Operators (GHASBO) and a dynamic leader in the African gaming industry.

Renowned for his relentless advocacy, Dr. Boateng has been instrumental in driving positive changes, including the reduction of license renewal fees for operators. He is passionately championing the fight for reduced gaming taxes, ensuring a more sustainable and equitable landscape for stakeholders.

As an active and influential figure in the industry, Dr. Kobby Boateng has consistently called for greater collaboration between the Ghana Gaming Commission (GGC), operators, and other stakeholders. His commitment to sanitising and elevating the betting industry in Ghana underscores his vision of fostering a responsible, well-regulated sector that contributes to economic growth.

Dr. Boateng’s leadership continues to shape the future of sports betting in Ghana, making him a key advocate for progress and innovation in the gaming space.

Lanre Gbajabiamila, is a seasoned leader in Nigeria’s gaming industry, with extensive experience both in Nigeria and the USA.

He began his career with Derivion/Metavante Corporation in 1997 and held senior consulting roles with Fortune 500 companies before returning to Nigeria in 2004 as Senior IT Manager of Software Quality Assurance for the National Sports Lottery (NSL).

At NSL, Lanre pioneered the Essnet Lottery Operating System (ELOS), managing over 5 million lottery transactions weekly—a pivotal achievement in Nigeria's gaming sector. Lanre Gbajabiamila

Lanre’s passion for gaming led him to become the CEO of the Lagos State Lotteries Board (LSLB), where he helped shape Nigeria’s regulatory landscape for lotteries, sports betting, and online gaming.

Under his leadership, the sector expanded, generating significant revenue and supporting Lagos State's economic growth. In 2017, he was appointed Director-General of the National Lottery Regulatory Commission, where he has been instrumental in developing Nigeria’s vibrant sports betting sector through inclusive, responsible regulatory approaches.

An influential voice in the global gaming community, Lanre speaks at major industry events such as ICE Totally Gaming and Sports Betting West Africa, advocating for investment in Africa’s gaming market.

Lanre Gbajabiamila also serves as a non-executive director for Ginger Hotel Limited and Makklink Limited, while remaining an active member of the Lagos Ikoyi Club and the Institute of Directors. His contributions continue to shape the future of Nigeria's gaming industry, promoting both growth and responsible practices.

Lanre Gbajabiamila

Larry Galansky, the iGaming entrepreneur, and Alan Trope, the master of orchestration, the founders of innovative game studio - Ready Play Gaming.

This dynamic duo combines visionary creativity with strong business acumen, forging a path toward global success and excellence in the gaming world.

Larry Galansky, the driving force behind Ready Play's product innovation, has earned a reputation as an idea machine and industry visionary. With a relentless passion for pushing boundaries, Larry strives to deliver first-of-their-kind concepts that not only captivate players but also elevate immersive gameplay experiences.

His focus on player satisfaction and next-generation gaming is central to the company’s mission to become one of the great legends of the global gaming industry. Alan, the master of orchestration, brings a wealth of expertise in business strategy, compliance, and licensing to the table. His attention to detail ensures that Ready Play Gaming continues to operate smoothly and remains in compliance with industry regulations.

Together, Larry and Alan Trope share an unwavering commitment to their vision. Over the past 20 years, their combined leadership has shaped Ready Play Gaming into a rising force in the iGaming sector, and they remain focused on building a global leader in gaming innovation.

In addition to their business success, Larry and Alan are passionate about creating opportunities for growth in the African market, with a particular emphasis on developing an equitable environment for women. Their dedication to building diverse, inclusive teams continues to drive Ready Play's long-term sustainability and success.

Each pair has a unique story and impact, and their joint achievements exemplify the collaborative spirit Women in Gaming Africa celebrates. Stay tuned as we continue unveiling these powerful partnerships that are shaping the future of gaming across the continent.

Larry Galansky & Alan Trope

Laurence Michel

Laurence Michel, the influential CEO Africa of Betway Group has been a trailblazer in the iGaming industry for over two decades.

Since taking the reins at Osiris Trading in 2001, and more recently Betway Africa, Laurence has transformed the company into one of Africa's largest employers in the online gaming sector, helping to establish Betway as a globally celebrated sportsbook, but with deep roots in Africa.

Under his leadership, Betway Africa has become synonymous with excellence and innovation, driving forward the African sports betting landscape with remarkable success.

Laurence Michel is known for being vocal about Betway Africa’s achievements, regularly celebrating his team’s wins - both big and small - and spotlighting the brand’s reach across the continent. Betway’s sponsorship of heartwarming TV programmes, like Chasing the Sun on DStv, which celebrates South Africa’s iconic rugby success, reflects the brand’s commitment to uplifting African sports.

Most recently has championed transformative sponsorships, including the landmark partnership with the South African Premier Soccer League - now proudly rebranded as the Betway Premiership. Through his vision, Betway Africa not only supports the sports ecosystem but empowers the people behind it, from players to fans.

In addition to business success, Laurence’s commitment to social change shines through with his support of impactful community initiatives. One powerful example is his support is of a water project for Matshemhlophe Village, KwaZulu-Natal, providing over 4,000 residents with clean water daily; a life-changing development that has improved health, education, and economic opportunities.

Laurence’s leadership has set new standards, and we eagerly anticipate seeing him take to a stage in 2025, where his inspiring journey can resonate with a wider audience across Africa and beyond.

Lombo Mphande

Lombo Mphande, founder of Bet Chats SA, has been involved in the gambling, betting, and gaming industry for over 5 years at an executive level, working across South Africa and neighbouring SADC countries.

His deep understanding of relationship-building, market investigation, and prospecting within the SADC region has provided him with invaluable insights into industry value chains, including regulations, customer experience, route-to-market strategies, and product sourcing.

Previously, Lombo Mphande was the Executive Director: Regional Sports Betting at Velamphande Investments for just over 4 years before founding Bet Chats SA, where he continues his passion for transforming the gambling space.

With a mission to promote responsible and strategic betting, Bet Chats SA empowers users with the knowledge and tools they need to make informed decisions, fostering a culture of responsibility and awareness within the gaming community.

Lombo is a dedicated advocate for responsible gambling, particularly among the youth. Bet Chats SA actively engages with matric and university students to gather insights on the effects of online gambling on their lives and families. Through these initiatives, they work to debunk myths about gambling profits, reinforce the facts about risks, and present options like self-exclusion and risk management.

Lombo’s efforts reflect his commitment to not just the growth of the gaming industry but also its ethical and sustainable development, ensuring that the industry contributes positively to society while addressing its challenges head-on.

Mark Shmidt

Mark Schmidt is the Head of Sales - Africa at EveryMatrix. With over 15 years of experience in the sports betting and gaming industry, Mark is a seasoned expert in driving business growth across the African continent.

He continues to lead the charge in expanding innovative solutions for operators in one of the world’s fastest-growing gaming markets.

Mark has played a pivotal role in bringing major global gaming brands to Africa. Previously, he held leadership positions at Sportingtech, as well as at IMG ARENA, Sportradar, and Pronet Gaming, and Hollywoodbets.

Known for building strong partnerships and delivering tailored solutions, Mark’s experience and dedication make him a trusted figure in the industry. His work has consistently demonstrated a commitment to advancing the African gaming sector and empowering operators with cutting-edge platforms and strategies.

Further to his work-based activities, Mark has proven to be an advocate for men's mental health. In light of Men’s Mental Health Awareness Month, it is fitting to honour Mark & his openness about the struggles faced by many men, within and beyond the industry.

Martin Moshal

Martin Moshal. The online gaming industry's evolution owes much to his groundbreaking innovations dating back to 1994, which continue to inspire and shape the industry's future today.

Martin Moshal, born in Durban, South Africa, is a trailblazer in the online casino industry and the visionary behind Microgaming, now Apricot, the company credited with creating the world’s first online casino software in 1994.

Known as “The Microgaming Man,” Martin’s innovations revolutionised online gambling, with games like Cash Splash pioneering progressive jackpots and setting industry standards.

Martin is also a dedicated philanthropist. He founded The Moshal Scholarship Program, which supports underprivileged students pursuing STEM education.

This program reflects Martin's own experiences and passion for fostering talent in fields critical to innovation and progress.

While he shies away from the spotlight, Martin’s influence in gaming, philanthropy, and politics continues to leave a lasting impact on the industry and Africa at large. A true legend in our eyes!

Martin Sack

Martin Sack is a seasoned executive with over 25 years of senior management experience in the online gaming industry.

His expertise span online casino, sports betting, and online poker, where he has demonstrated a strong track record of driving business growth and optimising operations across various global platforms.

With a deep-rooted background in tech, Martin began his career in online poker, successfully managing a poker brand from its inception through to a successful exit.

He later transitioned into the online casino sector, leading marketing efforts for a group of international brands before moving into consultancy roles. In 2015, Martin joined Sunbet as GM, where he was instrumental in its growth, later transitioning to a group role in 2017.

Since leaving Sun International in 2018 he has been heavily involved in the growth of pan-African Sportsbook & iGaming operations, with his consulting services covering the full spectrum of online gaming businesses; including brand optimisation, customer retention, and acquisition strategies.

Specialising in both turnarounds and startups, Martin enjoys tackling complex challenges, bringing strategic insights and operational support to his clients. His work has included supporting online casino groups in diverse global markets, helping them adapt to multiple software platforms and achieve their growth objectives.

Aside from his professional endeavours, Martin is a larger than life character, well known globally for his positive & warm demeanour. He is an all round good guy to know in Africa and beyond.

Brothers Moshe and Ashley Adir, founders of Vegas Kings, have been pioneers in the iGaming industry since the early days of online gaming. In 1998, they established Vegas Kings, the first agency dedicated exclusively to iGaming website design and development, and have since positioned it as a global leader in the field.

Moshe, a seasoned internet entrepreneur, has over two decades of experience in digital strategy, development, and marketing. With a sharp eye for opportunities, he has developed numerous complex projects for prominent brands across diverse industries, from banking to entertainment.

Moshe’s strength lies in spotting potential revenue streams and building successful user acquisition and retention strategies. A passionate mentor, he shares his expertise with select startups, always seeking new ideas and partnerships while remaining focused on driving his companies to success.

Ashley, brings 24 years of focused iGaming expertise, with a background in advertising and art direction. Known for his creative direction, problem-solving skills, and team leadership, Ashley has personally designed and developed some of the world’s leading iGaming brands, including Ladbrokes, Betfair, Caesars, 888, and Mohegan Sun. His vision is to merge cutting-edge design with immersive user experiences, creating engaging and converting creative for the iGaming industry.

Together, Moshe and Ashley have grown Vegas Kings into the most experienced web design and development agency for iGaming, servicing hundreds of brands across all product verticals, from Casino and Sports to Bingo and Poker. Their combined expertise have enabled them to craft beautiful, user-centric digital experiences that set industry standards.

Each pair has a unique story and impact, and their joint achievements exemplify the collaborative spirit Women in Gaming Africa celebrates. Stay tuned as we continue unveiling these powerful partnerships that are shaping the future of gaming across the continent.

Moshe & Ashley Adir

Owen Heffer and Suren Rampersadh, are the driving forces behind Hollywoodbets, a brand that is proudly South African and committed to investing in the country’s future. Through their leadership, this brand has become synonymous with excellence and innovation.

Together, they have redefined the gaming industry in South Africa while making significant contributions to the country’s economy, sports development, and community development.

Owen Heffer’s leadership has extended beyond the gaming sector, driving Hollywoodbets' growth since its inception in 1984. His guidance, combined with a motivated and passionate Team, has been instrumental in shaping the Group’s extraordinary journey.

With Team focus and commitment, the Group has expanded into industries such as software development, logistics, and signage, creating over 6 000 jobs and cementing Hollywoodbets’ position as one of the key drivers of the South African economy.

Suren Rampersadh, CEO of Hollywoodbets, has played a key role in steering Hollywoodbets through its growth and transformation. While his leadership has been instrumental in shaping the company’s direction, Suren credits the entire Hollywoodbets Team for the success the company has achieved.

Securing game-changing sponsorships, Hollywoodbets is not just investing in brands, they are backing sports that inspire and unite the nation. Their commitment to women’s sports is especially evident, with sponsorships in soccer through the Hollywoodbets Super League; cricket with the Hollywoodbets Pro Series; and netball. They proudly lead the charge in amplifying women’s sports in South Africa.

The Hollywood Foundation has enabled the Team to make significant strides in community upliftment. By supporting over 2 300 sporting initiatives, reaching 140,000 beneficiaries, and impacting the lives of over 1 million people cumulatively through multiple education initiatives, the Foundation has ensured that Hollywoodbets remains not only a leader in gaming, but also a force for positive social change.

Each pair has a unique story and impact, and their joint achievements exemplify the collaborative spirit Women in Gaming Africa celebrates. Stay tuned as we continue unveiling these powerful partnerships that are shaping the future of gaming across the continent.

Owen Heffer & Suren Rampersadh

Peter Emolemo Kesitilwe

Peter Emolemo Kesitilwe is the Chief Executive Officer of Gambling Authority - Botswana, a state-owned entity responsible for overseeing all gambling activities under the Gambling Act of 2012.

In his role as CEO, Peter provides strategic leadership aimed at fostering Botswana’s economic growth through a targeted approach within the gambling sector.

This approach aligns with the Botswana Gambling Authority’s objectives and the nation’s broader priorities and policies.

He is dedicated to enhancing stakeholder engagement, driving effective strategy execution, and ensuring the organisation’s performance remains at its peak.

One of Peter's notable achievements is the introduction of the Responsible Gambling Self-Help Portal, a pioneering platform that makes responsible gambling resources easily accessible and readily available for punters.

Previously, Peter Emolemo Kesitilwe served as Chief Financial Officer of the Botswana Gambling Authority and is a Chartered Accountant by profession.

Peter Mireku

Peter Mireku, the Commissioner of the Gaming Commission of Ghana, is a prominent figure in the African gaming industry, known for his forward-thinking approach and dedication to sustainable gaming practices.

Based in Accra, Peter brings a wealth of experience from his previous roles, including his time at Zinc Industrial Limited, and a diverse skill set that spans project management, marketing strategy, public speaking, and strategic planning.

The Gaming Commission of Ghana has championed responsible gaming and prioritised the integration of environmental and social considerations into the industry’s operations.

Peter has been instrumental to the growth of Ghana’s gaming market. He is committed to ensuring that gaming serves as a catalyst for both economic growth and social good, fostering a regulated and thriving industry that benefits all stakeholders.

Pierre Otto

Pierre Otto is a seasoned professional with extensive experience in the gaming and technology sectors, currently serving as General Manager, South Africa at Gaming Laboratories International, LLC (GLI).

Since joining GLI in 2017, Pierre has held key roles, including Senior Engineering Manager, Technical Group Manager, and Compliance and Quality Manager, showcasing his deep expertise in engineering, compliance, and operations within the gaming industry.

Pierre’s career spans over two decades, including leadership roles such as Senior Sales Manager at Scientific Games, Operations Director for WMS Gaming Africa, and Technical Manager at Sun International’s The Carousel Casino.

His diverse background across supplier, operator, and regulatory sectors equips him with a unique perspective to support clients in navigating Africa's evolving gaming landscape.

With an S4 degree in Electronics from Tshwane University of Technology and an Executive Management Program from the University of Cape Town, Pierre combines technical expertise with strategic business acumen. As a proven leader, his knowledge and vision continue to drive innovation and growth for GLI and its clients across Africa.

Quraish Behari

Quraish Behari is the CEO of Derivco, a global leader in online gaming software development, founded in Durban, South Africa in the 1990s, with the HQ still firmly on South African soil.

With over 20 years of experience in the IT sector, Quraish joined Derivco in 2004 as a Senior Software Developer and quickly rose through the ranks, holding roles such as Software Architect and senior leadership positions before being appointed CEO in 2018.

Having mastered the software development process from the ground up, Quraish brings a unique global perspective to navigating the demands of a tech-driven world.

He is committed to driving innovation and maintaining Derivco’s competitive edge by leveraging cutting-edge technology and top-tier talent.

Under his leadership, Derivco partners with local NPOs like CodeMakers to promote STEM education and nurture IT talent in South Africa, contributing to a more sustainable tech workforce.

Rami Abi Ramia

Rami Abi Ramia is a seasoned operations leader with over seven years of experience in the African gaming and entertainment landscape.

Currently serving as the Vice President of Operations for Africa at ARRISE, which powers Pragmatic Play, Rami Abi Ramia is dedicated to expanding and optimising operations across the continent.

Since joining ARRISE 2.5 years ago, he has been instrumental in driving growth strategies and fostering sustainable business development in various African markets.

Prior to his current role, Rami spent five years with Editec, where Rami Abi Ramia worked across multiple regions, including Rwanda and Malawi, gaining invaluable insights into the diverse and dynamic gaming industry within Africa.

With his in-depth understanding of the continent's operational nuances and his commitment to innovation, Rami continues to play a pivotal role in elevating ARRISE’s influence in Africa and strengthening its market footprint.

Robin Bennett

Robin Bennett is the Head of the Regulatory Compliance Department at the Western Cape Gambling and Racing Board (WCGRB), where he has dedicated over two decades to shaping the regulatory landscape of South Africa's gambling industry.

Starting with WCGRB in 1997 as a Financial Investigator, he has held various positions, including Chief Financial Investigator, HOD of Gambling Compliance, and now, Head of Regulatory Compliance. His extensive tenure with the board showcases his commitment to maintaining high regulatory standards and his deep expertise across compliance, licensing, operations management, and enforcement.

He has a wealth of experience in the gambling regulatory industry. His expertise span budgeting, regulatory compliance assessment, licensing, operations management, and enforcement against illegal gambling, positioning him as a key figure in managing the complexities of gambling regulation.

In his role, he also oversees Anti-Money Laundering (AML) and Countering Terrorist Financing (CTF) efforts as part of his supervisory duties over accountable institutions.

Robin has had a direct impact on the industry, notably in the field of Responsible Gambling, where he has led impactful awareness campaigns and spearheaded initiatives that promote safe gambling practices.

Recognised for his contributions at the Western Cape Gambling and Racing Board (WCGRB), Robin Bennett is a highly influential voice and an advocate for balancing industry growth with strict compliance standards. His deep knowledge and passion for regulatory innovation make him a sought-after speaker, having contributed his insights on various international panels.

Ronald Karauri

Ronald Karauri is the CEO of SportPesa, a leading global gaming brand renowned for its innovation and community involvement across three continents.

Under his leadership, SportPesa has expanded operations into six countries, with plans for further growth. The company is committed to using the power of sports to connect people, fund clubs, and create opportunities, with a particular focus on sustainable growth in Kenyan sports.

Ronald Karauri had a successful 11-year career as a pilot at Kenya Airways, rising from co-pilot to captain of the airline’s largest planes, before taking the leap into the gaming industry.

Ronald’s bold decision to invest in SportPesa early on has paid off, with the company securing multi-million-dollar sponsorship deals with English Premier League clubs like Arsenal and Everton.

In 2023, he was ranked 22nd on the Choiseul 100 Africa Economic Leaders of Tomorrow, reflecting his dedication to driving economic growth and community impact in Kenya and beyond.

Roy Bannister

Roy Bannister is a media professional and industry consultant with extensive expertise across media production, editorial planning, business development, and corporate strategy.

His diverse career spans industries such as news, politics, gaming, hospitality, artificial intelligence, technology, and public relations.

Currently, Roy serves as the Publisher & Editor of GFA Magazine, Africa’s premier B2B trade publication for the gambling and integrated resorts industry. He has been instrumental in growing the publication’s influence and showcasing Africa’s evolving gaming landscape.

Roy’s efforts were pivotal in bringing Clarion Events’ world-renowned ICE London brand to Africa, establishing ICE Africa, the continent's largest gaming trade event.

Roy is also the Managing Director at Tishala Communications, a boutique PR agency specialising in high-profile media coverage and corporate communications for multinational corporations, NGOs, and tech enterprises across Africa.

Previously, he co-founded the AI Media Group, where he built one of Africa's largest AI business communities, launched the AI Expo Africa, and published Synapse Magazine. Roy also co-founded Africa’s first legal gambling trade show, uniting government regulators, industry experts, and operators to foster collaboration across the continent.

Roy’s dynamic career is marked by his passion for innovation, industry growth, and connecting key stakeholders to drive business success in Africa and beyond.

Rupen Samani

Rupen Samani is a distinguished entrepreneur and executive with a proven track record in leadership across multiple industries.

He is currently an Executive Board Member at Betika, one of Africa's leading sports betting platforms, and the Founder and CEO of Viva Global Ltd, a company specialising in importing and distributing beverages in Kenya.

Rupen served as the CEO of Betika for six years, during which he significantly expanded the company's presence and influence across Africa. Under his leadership, Betika forged strategic partnerships, including its collaboration with Asante Kotoko, one of Ghana's most prominent football clubs. This partnership emphasised Betika’s commitment to supporting youth development and promoting sports, arts, and culture.

In addition to his achievements in the gaming industry, Rupen was the owner of AMS Properties Ltd, where he demonstrated his expertise in real estate development and business growth.

His ventures showcase a commitment to fostering innovation and creating opportunities for communities through sports, business, and development. Rupen's leadership and vision continue to shape the industries he works in, leaving a lasting impact on the gaming and business landscape in Africa and beyond.

Samuel Rowland

Samuel Rowland, COO of the Lagos State Lotteries and Gaming Authority (LSLGA), is dedicated to shaping and advancing Nigeria's gaming industry through strategic leadership and innovative approaches.

With a robust background in regulatory compliance and operational management, Samuel brings invaluable expertise to his role, guiding the evolution of gaming policies that align with the dynamic demands of the Nigerian market.

Throughout his career, Samuel has honed a unique blend of interpersonal skills and refined management acumen, developed through years of overseeing complex projects and building strong stakeholder relationships.

His forward-thinking leadership at LSLGA is grounded in a commitment to uphold the integrity of the gaming industry, setting new standards for operational excellence and ensuring compliance at every level.

By fostering sustainable growth and encouraging responsible gaming practices, Samuel is not only advancing the LSLGA but also establishing Nigeria as a significant player in the global gaming landscape.

Simon Munsamy

Simon Munsamy is newly appointed as Managing Director for Africa at Playtech, where he is spearheading the company’s growth and expansion across the continent.

Notable roles before this include Commercial Director for Evolution Africa, Sales Manager for MENA with IMG ARENA & Head of Product for Hollywoodbets.

With a strong focus on building and strengthening partnerships, Simon Munsamy is dedicated to establishing Playtech as a key player in various African jurisdictions. His leadership highlights the company's commitment to delivering innovative and locally tailored gaming experiences to the African market.

With extensive industry expertise and a deep understanding of regional dynamics, Simon plays a pivotal role in shaping Playtech's strategic direction. His insights are instrumental in fostering closer ties with partners and ensuring Playtech's offerings align with the diverse needs of the African audience. Under Simon's leadership, he has the ability to put Playtech front & centre in the African market.

Aside from Simon's business interests, he is committed to fostering a safe environment for women in the industry and is a familiar face at all the gaming conferences globally, where he can be seen in his dapper, one-of-a-kind, suits ensuring business is conducted in an inclusive manner for all.

Sol Kerzner

Sol Kerzner, the legendary hotelier and founder of Southern Sun, Sun International, and Kerzner International; Kerzner rose from humble beginnings to redefine the global hospitality industry, creating some of the world’s most iconic resorts.

His career began in 1962 with the transformation of a small Durban inn into a sought-after hotel. At 26, he built South Africa’s first five-star hotel, The Beverly Hills, and later created the groundbreaking Sun City, a luxury resort featuring world-class hotels, entertainment venues, and golf courses.

Central to Sun City’s appeal were its casinos, which set new standards for luxury gaming in Africa, showcasing Kerzner’s ability to merge hospitality with entertainment.

Kerzner’s impact on land-based casinos extended internationally. In the 1990s, he revolutionised the concept of destination gaming with Atlantis Paradise Island in The Bahamas, blending extravagant casinos with family-friendly entertainment.

He later expanded the model with Atlantis The Palm in Dubai and The Mohegan Sun in the U.S., which remains one of North America's largest gaming and entertainment complexes. Kerzner’s casinos were not just about gambling but about offering a holistic luxury experience, combining high-end accommodations, fine dining, and world-class entertainment.

Despite his fame, Kerzner remained deeply family-oriented and resilient in the face of personal and professional challenges. His legacy as a pioneer in the global resort and casino industries continues to inspire, with his innovations shaping the modern concept of land-based casinos in Africa and globally.

Women in Gaming Africa in partnership with iGaming AFRIKA felt it important to honour an African pioneer of the industry, as part of our celebration of men in the industry during Men’s Month.

Solomon Godwin

Solomon Godwin is a dynamic iGaming professional with nearly two decades of experience driving growth and innovation in the African gaming industry.

As Head, Africa for Booming Games, Solomon is responsible for growing the company’s partner network and reputation across key African markets, helping operators diversify their offerings with cutting-edge content.

Previously, he held prominent roles at Pragmatic Play and betBonanza, where he spearheaded business development, marketing, and product innovation to meet the unique needs of the African market.

Known as a go-to expert for launching successful iGaming operations in Africa, Solomon Godwin has been instrumental in helping businesses penetrate new markets and navigate regulatory landscapes.

A frequent speaker and thought leader, Solomon was recognised as the Most Outstanding Speaker at the Sports Betting East Africa + Awards 2022.

His mission goes beyond business, he is passionate about creating job opportunities, fostering sustainable growth, and showcasing Africa’s potential as a leading player in the global gaming industry.

Steven Spartinos & Jason Pretorius are the Co-Founders & Co-CEOs of Kiron Interactive. Visionaries at the forefront of gaming innovation, Steven Spartinos and Jason Pretorius co-founded Kiron Interactive, transforming it into a global leader in virtual gaming and betting solutions.

With complementary expertise and a shared commitment to excellence, the duo has driven Kiron’s rise over two decades, earning the trust of operators in over 60 countries.

Steven, with a strong background in strategy and business development, has been instrumental in steering the company’s growth into emerging markets, shaping partnerships that span continents. Jason, leveraging his deep technical insight and operational acumen, has ensured Kiron remains at the cutting edge of technological advancements, offering unparalleled customer experiences.

Together, they have not only built a pioneering company but also set benchmarks for success in Africa’s gaming industry and beyond. Their leadership exemplifies the synergy of innovation, resilience, and collaboration, solidifying Kiron Interactive’s reputation as a trailblazer in the virtual gaming space.

Each pair has a unique story and impact, and their joint achievements exemplify the collaborative spirit Women in Gaming Africa celebrates. Stay tuned as we continue unveiling these powerful partnerships that are shaping the future of gaming across the continent.

Steven Spartinos & Jason Pretorius

Tumaini Maligana

Tumaini Maligana is the Country Manager at Neo Group. He has over 8 years of experience in the Gaming & Entertainment industry and has honed his expertise across Live Casinos, Slot Shops, and Sports Betting.

A graduate in Computer Sciences, Tumaini combines his technical knowledge with a strategic mindset to drive business growth and operational excellence.

As a self-starter, Tumaini has played a key role in startups, including founding Alpha Digital Support in 2020, a customer support company that quickly achieved remarkable growth by prioritising kindness and professionalism. Currently, he oversees the delivery of quality services to meet both client needs and company goals while aligning business models with local trends and competition.

Tumaini’s leadership shines in high-pressure situations, earning him a reputation as a calm and reliable senior manager. He has successfully navigated challenges such as managing workforce transitions and government regulatory pressures, particularly during his tenure at Parimatch, where he drove market penetration in Tanzania through innovative affiliate programs.

Tumaini is highly skilled in managing casino, retail, agent, and online operations, making him a trusted leader in the region. His ability to foster collaboration and solve challenges has gained him the trust of colleagues and senior peers alike.

Tyrone Dobbin and Cuan Chelin , are co-founders of Sportingbet South Africa whose combined efforts have left an indelible mark on the gaming landscape.

Their partnership is a testament to the power of collaboration in achieving lasting change and growth. We couldn't pick one without the other, so we present this dynamic duo!

Tyrone Dobbin, whose extensive leadership experience and dedication have left a powerful mark on the African gaming landscape.

As Managing Director of Sportingbet South Africa for nearly 16 years, Tyrone has driven growth and innovation, helping establish the company as a key player in the industry.

His commitment to ethical practices and industry standards is further reflected in his role as Chairperson of the Western Cape Bookmakers Association, where he championed responsible gaming and industry cohesion for nearly 11 years.

In addition, as the founder of NetBet and a co-founder of GreatOdds, his entrepreneurial spirit has helped expand gaming options and accessibility across the continent.

Cuan Chelin, an accomplished entrepreneur with a knack for innovation, is the visionary co-founder behind Sportingbet South Africa.

His entrepreneurial insight and strategic approach were instrumental in establishing the platform as South Africa’s largest online sports betting business. Cuan’s diverse business acumen spans multiple industries, but his role in creating and expanding Sportingbet helped shape online gaming in South Africa.

As the founder and CEO of Super-Brands Holdings, he continues to channel his leadership and business expertise, setting standards in customer service, brand management, and growth.

Cuan’s drive and entrepreneurial flair have positioned him as a key figure in the gaming sector, making him an integral part of this influential duo.

Sportingbet SA holds the distinction of being one of South Africa's first online sportsbook businesses to operate as a regulated entity - an impressive achievement that has earned Tyrone & Cuan a well-deserved spot on our Top 50 list!

Tyrone Dobbin & Cuan Chelin

Vusi Mtsweni

Vusi Mtsweni is the CEO of the Mpumalanga Economic Regulator, bringing extensive expertise in operations strategy, compliance, and governance to the gambling and casinos industry.

With a solid background in e-commerce, marketing, and business strategy, Vusi has proven himself as a versatile leader adept at driving organisational success through strategic oversight and innovation.

His comprehensive skill set encompasses leadership, business management, and compliance, making him a well-rounded professional dedicated to fostering a compliant and sustainable gaming environment.

Vusi Mtsweni is a strong advocate for regulatory excellence and ethical business practices within the gaming industry. His commitment to compliance and governance has established him as a respected authority in his field, ensuring the Mpumalanga Economic Regulator operates with integrity and transparency.

Under his leadership, the regulator continues to advance economic growth while upholding rigorous standards that support both industry growth and public trust.

In his short tenure at the helm of the Mpumalanga Economic Regulator (MER), Vusi has positioned the board as a trailblazer within the African regulatory space.

He consistently pushes the boundaries of growth for regulators in Africa by staying attuned to global trends and conducting in-depth research into leading international authorities like the Malta Gaming Authority (MGA) and Curaçao Gaming Control Board (GCB). Through strategic Memoranda of Understanding (MOUs), he is driving initiatives that bring the African regulatory landscape in line with international standards, setting MER apart as a forward-thinking regulatory leader.

Warren Tannours

Warren Tannous, CEO of World Sports Betting (WSB), is a respected leader with over 20 years in the industry, known for his innovative approach and commitment to growth.

His strategic vision and leadership have been instrumental in driving the company's growth and delivering exceptional services to customers.

Under his guidance, World Sports Betting has built a reputation for excellence, supported by a dedicated team of directors, traders, administrators, and managers who work to ensure seamless operations and sustained success.

Warren’s leadership, has not only expanded WSB significantly but has also distinguished it as a force for positive impact in the gaming world. Through his personal involvement in WSB Cares, Warren Tannous ensures that a portion of WSB's profits are dedicated to community upliftment initiatives, reflecting his belief that the company’s success is as much about giving back as it is about growth.

His dedication to excellence, coupled with his warm personality, has made him a highly respected figure in the industry and a driver of WSB’s forward momentum.

Wayne Lurie

Wayne Lurie, is a highly accomplished attorney specialising in Gambling and Betting law, with a robust background in commercial, technology, and administrative law.

As the founder of one of South Africa's oldest niche gambling law firms, Wayne has over two decades of experience navigating the complexities of the gambling sector, both terrestrial and online, in South Africa and on the global stage.

His clientele spans from ambitious entrepreneurs to multinational corporations, underscoring his expertise in addressing the diverse legal needs of the gaming industry.

Wayne has been consistently recognised as a Global Market Leader for Gaming & Gambling in South Africa by Chambers Global for over 10 years, a testament to his exceptional standing in the field.

Wayne Lurie is also the author of the Chambers Global Practice Guide to Gaming in South Africa, contributing valuable insights into the region's regulatory and legal landscape. His career is defined by a commitment to delivering tailored legal solutions while advancing the integrity and growth of the gambling industry worldwide.

William Scott

William Scott has over 20 years of international experience in the regulated gaming industry, specialising in lottery and online gaming.

His extensive career spans strategic leadership, business development, corporate finance, and commercial operations, making him a recognised expert in the global gaming sector. Currently, he serves as a Non-Executive Director at ITHUBA Holdings (PTY) LTD, Africa's largest privately-owned lottery operator.

Previously, William spent 15 years at GTECH (now IGT), holding roles such as Vice President of Corporate Development and Commercial Director. He was instrumental in major acquisitions and led over 100 lottery bids and partnerships globally, including projects in Turkey, Taiwan, and France.

As an advisor and consultant, William provides strategic guidance to gaming operators and technology providers, leveraging his expertise in strategy, business development, and corporate finance to drive success across the gaming sector in Africa and beyond.

Yahaya Makori

Yahaya Maikori is a seasoned solicitor and a key figure in Africa’s gaming, tech, and entertainment industries. As the Principal Partner of Law Allianz, a firm he founded in 2008, Yahaya provides expert legal services in transactions, licensing, regulatory compliance, and corporate governance.

With a law degree from Obafemi Awolowo University and membership in the Nigerian Bar Association and the Law Society of England and Wales, he brings over two decades of expertise.

Yahaya’s career began with roles at Aso Savings & Loans and First Alliance Pension, and he quickly emerged as a leading legal advisor in the gaming sector, advising government institutions on licensing and compliance issues.

Recognised as “Entertainment Lawyer of the YearNigeria” by Legal Monthly in 2013, he is also a member of the prestigious International Masters of Gaming Law (IMGL).

In addition to his legal work, Yahaya Maikori is actively involved in industry leadership as the President of the Nigeria Gaming Association and a member of the WRB/ICE Advisory Board for Africa. His influence and insights continue to shape the regulatory landscape of gaming and entertainment across the continent.

top 50 men in gaming community comments

All About iGaming AFRIKA

Undraping Excellence in iGaming Reporting: iGaming AFRIKA

In the expanse of iGaming media, one name stands out as a beacon of excellence—iGaming AFRIKA. As a leading award winning iGaming media publication platform, we have redefined the narrative, delivering unparalleled coverage of iGaming news across the African continent. Our journey, marked by passion, integrity, and a commitment to excellence, has solidified our position as the go-to source for all things iGaming in Africa

Our

History Why Choose iGaming AFRIKA

ounded with a vision to elevate the iGaming conversation in Africa, iGaming AFRIKA embarked on its journey in 2024 . Over the years, we have cultivated a rich history marked by insightful reporting, industry-shaping interviews, and a dedication to fostering a deeper understanding of the iGaming landscape. One of the key milestones is our commitment to reaching the entire continent with our content. Our journey with the iGaming AFRIKA magazine—a ground-breaking initiative that is quickly becoming the cornerstone of our commitment to providing localized, Africa-centric content.

istinguishing ourselves from the norm, we here at iGaming AFRIKA stand out not merely for the content we deliver but, more importantly, for the distinctive manner in which we approach reporting. At the heart of this distinctiveness lies our team of dedicated professionals, a collective force fuelled by a passion for iGaming and a commitment to journalistic excellence. Beyond the conventional boundaries of reporting, we delve into the intricacies of the iGaming space, presenting our readers with a depth of insight that surpasses surface-level narratives.

Moreover, our network of industry insiders, cultivated over time, enables us to go beyond the obvious and access exclusive perspectives, insider knowledge, and behind-the-scenes narratives that add a layer of richness to our coverage.

news iGamingAFRIKA

Choplife acquires rights to operate

betPawa in Nigeria

Ithuba Takes Charge of the Tanzania National Lottery

Kenya Launches ‘Crypto’ Bill Amid

Call for Better Oversight

The policy takes account of regulatory approaches from various jurisdictions and provides a framework that is adaptive and flexible for domestic and international cooperation, compliance, consumer protection, financial innovations, and management of risks

Nigeria's New Withholding Tax Regulations Set to Impact Gaming Sector

No Remote Gambling Licenses Exist in Nigeria - Lagos State Lotteries and Gaming Authority

The LSLGA remains committed to protecting the integrity of the gaming industry and will continue to engage stakeholders constructively to advance the sector’s development.

Supreme Court Ruling Empowers States to Regulate Lottery and Gaming in Nigeria

Zimbabwe Proposes 10% Sports

Betting Tax in 2025 Budget

Important Quotes “

“Prior to the Supreme Court ruling, the industry in Nigeria was operating under two powers: the federal and state laws, which made the situation difficult for operators within the country”.

Olabimpe Akingba- Regional Manager Africa, Business Development & Regulatory, Mchezo Limited

“Cultural relevance plays a key role in the African market with the provider also being expected to customize the local languages like use of English, French, and Swahili in African markets”

Meri Nersisyan, Sales Manager at EveryMatrix

“Games should be made much simpler, lighter and engaging, above all entertaining"

Imran Bukhari, Founder and CEO at NE Group

“Using blockchain is a win for the future outlook”

Artur Harutyunyan the CEO at Betfounders

“The recent Supreme Court ruling poses a new challenge, but thankfully, the Lagos State Lotteries and Gaming Authority has a robust gaming framework. So we’re here to step in should any operator require advisory; we cannot exist without them”

Faruq Hassan- Manager, Strategy & Global Engagement, LSLGA

“We have to acknowledge that the world is moving from the industrial age into the world of information and digital age. People are moving to places where taxation is favourable and the structure is welcoming”

Olafadeke Akeju- Managing Partner WYS Solicitors

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