Interview with

Dr Alexandra Krone Joint Managing Director & Dr Sebastian Reddig Chief Product Officer

Thank you for talking to the Infinity Gaming Magazine, can you start by telling our international readers what is GAMOMAT?

Dr. Alexandra Krone - I’d be delighted to, GAMOMAT is a German-based online software developer that delivers outstanding gaming experiences for slot lovers. The GAMOMAT-Group was founded in 2008 for land-based gaming before we recognised an opportunity to migrate our expertise online to start creating innovative iGaming products.

Our founder Dietmar Hermjohannes built the business on two core principles at its heart, firstly a passion for games and secondly, a passion for people. We have nurtured an open space that breeds reliability and quality, enabling us to grow together and inspire people because we take our corporate culture very seriously and above all else, we are a team.

Our commitment to fostering an inspirational culture at GAMOMAT has also played an integral role in our growth. Providing a consistent and reliable culture against the backdrop of a disruptive, volatile world gives our employees stability. We’ve created an environment where a high value orientation meets a digital, hybrid, highly flexible working environment. We’re proud about the extent these values and concrete actions convey a consistent image to create credibility.

How has the company been doing over recent years?

Dr. Alexandra Krone - The company is enjoying a fantastic growth period. Our workforce has really increased and the business continues to thrive within its operational markets while simultaneously exploring new opportunities to expand its reach. Our most recognised games are performing excellently in the regulated markets that we operate.

From a corporate structural standpoint, GAMOMAT has gone from strength-tostrength. We’ve installed a new management board, which has been bolstered with several C-Level managers who set the tone for the business. Most recently, industry veteran Andreas Kaufmann joined as the Managing Director of GAMOMAT Distribution GmbH.

These structural and strategic enhancements have been instrumental in GAMOMAT enjoying its most successful years in its history during 2021 and 2022. Two notable metrics are a substantial uptick in turnover and in doubling the number of employees.

They say “a week is a long time in the gaming industry.” New technology continues to push new boundaries, the industry attracts new audiences, and the business landscape continually finds new areas of profit. What has been happening to your business in 2022?

Dr. Sebastian Reddig - On reflection, 2022 has been a really successful year for us. We have used our time wisely by doubling down on the products that we know work and looking for ways to build on them, through leveraging the latest technology and game mechanics. We have re-invested in successful, classic games such as Ramses Book and Fancy Fruits, finding innovative ways to take the playing experience to the next level. These enhancements will be rolled out during 2023.

During this year the German market has also been a major focus for us. This jurisdiction is renowned for its complex regulatory landscape, which can be a challenging environment to navigate at times but instead, it has inspired us to develop new creative ways to engage and entertain German players.

It’s been great to see our efforts recognised by the industry, being nominated for several different awards across the year and taking the win with the Workplace of the Year Awards 2022. A great indication of the direction GAMOMAT is moving in and how we’ve developed our business over the past year. As we head into 2023, there will be further work done around enhancing our brand visibility through sponsorship and using our experience to be a consistent voice within the iGaming space.

What have been the most successful games GAMOMAT have launched in 2022, and what was the highlight in 2022?

Dr. Sebastian Reddig - Results continue to be strong from a variety of game releases, but the title that has been absolutely standout is Seven’s Fire. This game works so well because it combines classic fruit slot gameplay with a fiery hold-and-respin feature.

The thrilling mechanic accompanied by amazing artwork has really pushed this game to become the crowd favorite it is today. Apart from this, another proud moment was the launch of our Flaring Fruits game series. The release consists of three different games: 5, 20 and 50 Flaring Fruits. The games are beautifully designed and are attention grabbing, making them super fun to play. Further to this, we’re actually very excited to reveal that this year we will be upping the stakes on this game series with the planned release of 100 Flaring Fruits in February! Last year has been great but there’s still so much to look forward to for us and our customers.

You launched two new series last year. How does it work, and how are the games being played from the players?

Dr. Sebastian Reddig - Players have really taken to both series and we’ve seen a major boost in the number of slot fans trying it and with bet propensity.

The Fire Respins series has seen 65% more players play it compared to an independent GAMOMAT release. Furthermore, reports show that the Fire Respins games have had an over 85% increase of spins than a usual GAMOMAT game. Every title from the series garnered huge popularity from the off and the games continue to perform very well across our core jurisdictions.

Data on Flaring Fruits shows that 10% more players play it compared to a “normal” GAMOMAT release. Other evidence reveals the Flaring Fruits games have had an over 30% increase of spins than an independent GAMOMAT game. Each game from the series has been one of our top 15 games in almost all our jurisdictions from their release until endNovember 2022.

The Fire Series has also caused quite a storm in the streaming world where it regularly receives traction for engage- ment and likes.

What makes GAMOMAT stand out from their competitors, and which regions in the World does the company work?

Dr. Sebastian Reddig - GAMOMAT stands for fair games. No free games are scripted and every reel layout produced is real and approachable. Each spin is new and every progression in a game is random. To guarantee this promise we have outstanding mathematics, we are really proud of the capabilities of our team of mathematicians. Solid maths means reliability. Our unshaking commitment to our ‘Ideas, that work.’ mantra means our partners have complete trust in our high-quality titles that produce results.

Geographically, we work in a variety of growing markets. Our core market is Germany, and our games are specifically tailored to be compliant in these types of regulated market conditions. We also have an increasing interest in the Netherlands, as we see it as a jurisdiction with great potential for us to generate new revenue streams and market growth. Through our partnership with Bragg Gaming we are also exploring more international markets such as North America and developing novel features to better suit our games to younger adult generations and emerging consumer trends. The Company focuses strongly on its people, welfare, motivation and empowering them, do you find this makes a better workforce?

Dr. Alexandra Krone - We understand our GAMOMATIES are instrumental in delivering on the company vision and building a thriving working atmosphere. Consistently hiring the right people, especially the right managers, sets a platform for long-term success. Our people are the driving force of the company