Bridal has Changed.
Are customers more scarce than diamonds?
Today’s Bridal customer is different than ever before. 85% of all bridal customers are now Millennials and they’re going to shop their way. Generational Breakdown 1% 15%
84% 84% | Millennials (born 1979-2000) 15% | Generation X (born 1961-1978) 1% | Baby Boomers (born 1943-1960)
Budget matters. Today’s Bridal customer is financially savvy. Staying on budget matters to them. It’s a practical issue, and it’s what they value.
Budget-conscious consumers are creating new sales opportunities. 80% of all US bridal sales are less than $8000. Reaching this growing market segment requires a product line specifically designed for low inventory carrying costs and low-risk profitability. The Naledi Collection delivers the designs and price points customers are asking for while upholding the gold standard for quality manufacturing and ethical sourcing. Engagement rings, complete with GIA centers, start at $2500 (retail keystone).
Average Inventory Carry Costs
Free up your capital. Our lease financing and immediate fulfillment ties up less capital resources in your inventories and frees up more for customer development. Bridal collections are available for as low as $10 per day.
Naledi
Them
The new hairdresser and bartender.
On social media, we share our location, our likes, and our relationship status—our lives, in fact. Facebook knows way more about us than the hairdresser or the bartender ever did.
% with active social media profile
75%
Millennial 50%
Gen X Boomer
30%
Truly Targeted Advertising. Imagine if your advertising was 90% less expensive and 100% more effective.
Mobile First Advertising The Naledi Collection’s mobile-first advertising is targeted and local. It delivers the right message to the right customer at the right time and place. Store
Reach
UClicks
CTRA
ctions
West - A
26,800
Mid West - A 14 Day Total
Fans
Impressions
965
3.6%
1,150
60
988,000
15,200
1295
8.5%
1,340
150
435,000
42,000
2,260
5%
2,490
210
1,423,000
Advertising is simply too expensive to get it wrong. We offer real time monitoring and no long term contracts
Today’s Bridal customer will make the smart choice and your mailer won’t convince them otherwise. Traditional direct marketing, such as mailers or catalogs, are extremely expensive and increasingly ineffective at reaching today’s Bridal customer. Results are nearly impossible to measure.
Help them help themselves.
Today’s Bridal customer wants to collaborate. It’s a mistake to push a “leave it to us and relax” message.
216%
Millennials are 216% more likely to be influenced by in-store touch screen displays.
This says a lot about how the devices millennials use every day—like tablets, laptops, and smartphones—both shape and improve the shopping experience.
A Good Sales Associate is Worth Their Weight in Gold. Think about it: What if you could make your best sales associates more effective without the cost of hiring and training new assistants? Our Smart Kiosk is a unique in-store experience that gives customers a more customized, low pressure, self-service sales experience. the Naledi Smart Kiosk
A Great Experience The entire collection at their fingertips.
Help Customers Help Themselves Customers love trying on and experiencing jewelry.
Empower Your Sales Team Instantly deliver ring specifications and current pricing.
They research everything. Research is a way of life for today’s Bridal customer. It’s not an issue of trust.
60%
of millennials say smartphones and tablets are convenient for researching—and purchasing—products and services on the go. More than 50% use their smartphones to research products or services while shopping.
Naledi RingFinder Naledi RingFinder for iPad and iPhone A beautiful showcase of the Naledi Collection of engagement rings. Consumers already spend more time on their mobile devices than with any other media device, and our app is one of the most popular engagement ring apps available on the App Store today. As an authorized jeweler, your store location and contact information are placed at the consumer’s fingertips.
“An absolute must for anyone looking for a ring.�
You can reach them wherever they are.
We’re here to help. Our extensive library of print, web, and media tools promote your business within your local community. Everything points back to your store.
Fun, meaningful, and just their style. Today’s Bridal customers want to demonstrate their ability to make smart choices.
The Right Product at the Right Price. Over 150 popular styles tailored to the tastes and sensibilities of today’s bride. Antwerp-based Laurence Bruyninckx is lead designer for the collection.
Heather
Edina
Capri
Blanca
Wellington
Annabelle
Autumn
Wimbledon
Gabriella
Esmie
Alexandra
Madison
Simply Beautiful. We stand by our promise.
Naledi Collection has a beauty that goes far beyond what the eye can see. Ethically sourced diamonds. Exceptional quality. An uncomplicated buying and ownership experience. All these things are as important to us as they are to you. Life and love the way they should be: Simply Beautiful.
1-800-344-6605 in United States 1-800-941-4367 in Canada concierge@igcbrands.com 67 E Madison # 1816 Chicago IL 60603