sign
Work Body IGNACIO BRITO 2012 - 2018
LOGO DESIGN BRANDING -
2012-2018
UI/UX & WEB DESIGN EDITORIAL -
Des
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& EXRAS
PACKAGING
Ignacio Brito 3
Table of Contents 006 - LOGO DESIGN INDEX
014 - BRANDING PROJECTS 054 - UI/UX & WEB DESIGN 082 - EDITORIAL DESIGN 123 - PACKAGING DESIGN
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Experience & Services
WEB DESIGN UI/UX DESIGN UX involves all the aspects of the interactionf of a person with something. It is what gives you cues of how to interact. UXD is an experience that delivers value, a positive outcome. Jesse james garret: writer of the elements of user experience says that user experience simply refers to the way a product behaves and is used in the real world. Usability is one atribute of a succesfull user experience, but usability alone does not make an experience positive for the user. Research, setting a project Scope, a clear interaction design, and navigation design.WWW
EXPERTISE
Graphic Design Logo & Branding Print Collateral Poster Desgin Editorial Design
EDITORIAL DESIGN The success of Editorial Projects depends on clear communication and consist story telling, both of which demand rigorous applications of grid layouts and the establishment of visual hierarchies in order to keep readers entertained while they consume the content.
Ignacio Brito 5
BRAND CO M M U N I C AT I O N A Brand Identity System is a collection of elements which work together to create a unified, consistent and flexible brand assets that communicate the brand value to the target audience effectively. This collection of elements constitutes of 6 major brand assets including the primary brand mark or logo, secondary brand mark, color palette, typography, visual brand extensions (such as official brand pattern, iconography etc) and brand tone (which includes visual image and photo standards as well as the tone of voice in all messaging and communications). EXPERTISE
Strategy
EXPERTISE
Brand Idendity
Scope
Signage
Interface Design
Digital Design
Navigation Design
Photography
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Logo design 2012-2017
CONCEPT CREATION LOGO REDESIGN BASIC BRANDING SERVICES
Description Logos are the chief visual component of a company’s overall brand identity. The logo appears on stationery, websites, business cards and advertising. For that reason, a welldesigned logo can contribute to business success, while a substandard logo can imply amateurishness and turn off potential customers. However, a logo should cohere well with other aspects of a company’s visual presentation: No logo, however well designed, can look good when surrounded by contradictory graphical elements or inconsistent fonts. This is why a logo is the basic unit of a larger brand identity that includes company fonts, colors and document-design guidelines.
Tools Adobe Photoshop and Illustrator Phase Freelance
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Tools Adobe Photoshop and Illustrator Phase Freelance
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Branding Projects 2012 - Present
STATIONERY LOGO DESIGN CORPORATE IDENTITY
Description A Brand Identity System is a collection of elements which work together to create a unified, consistent and flexible brand assets that communicate the brand value to the target audience effectively. This collection of elements constitutes of 6 major brand assets including the primary brand mark or logo, secondary brand mark, color palette, typography, the visual brand extensions (such as official brand pattern, iconography etc) and brand tone (which includes visual image and photo standards as well as the tone of voice in all messaging and communications).
La casa de los pisos LOGO DESIGN CORPORATE IDENTITY PACKAGING - STATIONARY
nov - 2015
Description Hardwood selling company. Dedicated to high end clients. They wanted a clean but fancy identity that allowed them to showcase their services and images in the best way possible.
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Wonder Adventure LOGO DESIGN CORPORATE IDENTITY PACKAGING - STATIONARY
Description sep - 2017
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Wonder adventure is a papercraft brand. I designed they identity system focusing on their focus on custom made color and materials. The stationary design reflects this focusing on colors and custom printing process
Tools Adobe Photoshop and Illustrator Website link www.wonder-adventure.de
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PAPER PACK AGING
Packaging Challenge As par of the project we had to design several packaging options for the different product sizes. They were mostly for hand-crafted papers and powder ink. We decided to make the boxes using custom paper as well and just place simple labels on top with the branding and product information, to take advantage of the products quality and fine texture.
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INTEGR ATION
Branding + packaging Special care was put into ensuring the “Corporate identity was reflected on the packaging design aspect. The packaging was a link to the end consumers while the business card and rest of stationary was designed to show to potential large scale buyers (paper suppliers, craft stores,etc)
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Real State & Design Studio LOGO DESIGN CORPORATE IDENTITY PACKAGING - STATIONARY
Description Oct - 2015
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CapitalCasa is an Italian Deluxe real estate brand. They focus was not only selling properties but also changing the way the owner can access to property listing and all other sort of information including blueprints of their building to even do not disturb signs as a welcome to their new home.
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ONLINE ADS
Banner Design One of the client main concern was creating high quality images for property listing websites, to stand apart from the competition and attain a higher number of potential clients. We did this working in conjunction with a local photographer and applying the same treatment to images ( black and white + branding on top).
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STATIONERY
Business cards, envelope, CD case, map tube For the general stationary we focused on using the blue print illustrations the main graphic elements. Also including brown paper as a material and very little subtle use of typography. This made the system easy to recognize and also fit inside the clients budget.
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Vomela: Printing Comany LOGO DESIGN CORPORATE IDENTITY EDITORIAL DESIGN - BROCHURE
nov - 2018
Description Vomela is an umbrella company that buys printing company and adjust them to their guidelines. For their identity we decided to focus on the possibilities of printing so color, gradients and overlay layers of ink was the way to go.
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INT: Instituto Nacional Teatro CORPORATE IDENTITY POSTER DESIGN EDITORIAL DESIGN
Description Sep - 2017
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INT is Argentina National theater & arts department, they went trough a major re-branding process. To generate a more visually appealing and dynamic identity, simple but versatile enough to cover several graphical needs, as the assets needed to work as templates for local producers to adapt and use for their own productions.
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BRANDING PACKAGING DESIGN ILLUSTRATION
Description True Road is a premium chocolate brand focusing on finding the perfect match between unexpected flavors. Arriving at new flavor destinations trough the honesty of the ingredients, a high end product for high end consumers
Feb - 2018
True Road Chocolate
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Archiprix SEA Architecture LOGO DESIGN CORPORATE IDENTITY POSTER DESIGN
Description Archiprix is a yearly held architecture competitions between several University students from different countries in SEA. It was an honor to design their entity, they wanted something edgy and modern so we went with 3D graphics. It was also a great oportunity to try new visual languages.
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Mar - 2015
Art Exhibit: Maciek Jasik IDENTITY DESIGN POSTER DESIGN FLYER’S DESIGN
Description Souls was an exhibition of photographer Maciek Jasik, http://maciekjasik.com/ this was done for an University Project.
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Ui/UX Design 2012-2017
USER RESEARCH INTERACTION DESIGN VISUAL DESIGN
Description UX involves all the aspects of the interactionf of a person with something. It is what gives you cues of how to interact. UXD is an experience that delivers value, a positive outcome. Jesse james garret: writer of the elements of user experience says that user experience simply refers to the way a product behaves and is used in the real world. A positive user experience is one which the goals of both the user and the organization that creates the product are met. Usability is one atribute of a succesfull user experience, but usability alone does not make an experience positive for the user. Research, setting a project Scope, a clear interaction design, and navigation design.WWW
Tools Adobe Photoshop and Illustrator Phase Freelance
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Web Design 2012-2017
BRANDING WEB DESIGN RESPONSIVE DESIGN
Description Web design encompasses many different sets of skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all.[1] The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.
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Vayu: Sport Match finder APP DESIGN UI DESIGN PROJECT MOCKUP
Description Nov - 2016
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Vayu is an app with a functionality similar to happn o, but its purpose is finding you the nearest sport games available. with an easy interface you can see what type of game ( basketball,baseball,etc), how many people they need) and you can easily get in touch via an integrated chat function.
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01
CHALLENGES
App Description One of the main challenges was to make the app as easy and straight forward to use as possible. an icon system was developed so the user could tell at first glance what type of game was happening around him, the users profiles also included critical information (name, age, past reviews) and then the chat was as simplified as possible.
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IWATCH VERSION
Description This was my first time adapting a design to apple watch.. It was a nice challenge to think how to reduce the app to the most basic functions while still mantianing functionality and a clear navigation and usability.
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Velociraster: Web Design WEB DESIGN ANIMATION PROJECT MOCKUP
https://www.velociraster.com dec - 2016
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Velociraster is a business marketing company that specializes in customized integrated communications design to differentiate and elevate your brand in the marketplace. they wanted to keep this tecnology aspect but to focus more on business solution and end goals. as their business gravitates more towards marketing solutions
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VISUAL STYLE
Visual Style We created a geometrical icon system that was in line with the brand low poly logo. Each shape and color was assigned to a different category and kind of service. we also used slanted mask for the images all across the website for branding consistency.
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Know Your Race: Marathon App APP DESIGN UI DESIGN PROJECT MOCKUP
Description May - 2016
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it is an iPad (only iPad) app for Marathon and Triathlon athletes. It has maps of the courses they run / bike / swim, as well as expert tips inserted at key points on the course. The problem is, athletes of these types of events get printed physical packets before the race with all the details and the course. As the race approaches that information can often change and it’s hard to get every necessary update.
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KEY FEATURES
Key Features I-ntegrated maps of the courses they run / bike / swim, as well as expert tips inserted at key points on the course. -Updated event list and live changes to the tracks and routes as they come up. - Personal Profile listing events, best time s and track record.
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PROCESS
Design PRocess athletes can purchase access to a race and have access to the most current course (it gets edited by KYR staff so it’s always current), tips and details about the race and course. With this project we went through a variety of wireframes for both the app and a web admin for data entry.
Mirzam: Web Design WEB DESIGN PHOTOGRAPHY PROJECT MOCKUP
Apr - 2017
www.mirzam.com Mirzam is a chocolate company based in Dubai. Their brand focus is the story mytology behind the spice routes. that is why we used vintage enciclopedia illustrations for the home screen and for the packagings as well.
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Smacker: Inter-School Chat APP DESIGN UI DESIGN PROJECT MOCKUP
Description Oct - 2015
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A social platform where they could create forums for their school and discuss several matters. it’s for high school kids in the US (grades 9-12). some of the issues was ensuring no bullying ouccred, this was done with moderators but also on what sort of content was allowed to be published.
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WEB APP
Description The web system allows internal staff to manage a specialized cloud based library of documents intended for targeted presentations the staff needs to make. The iPad app allows for rapid creation of specialized presentations by making use of the documents in their cloud system. The ability to rapidly insert mixed combinations of docs and created a pdf connected this docs was.
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IPAD APP
Description The iPad app allows for rapid creation of specialized presentations by making use of the documents in their cloud system. The ability to rapidly insert mixed c ombinations of docs and created a pdf connected this docs was.
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Cinemaker: Movie app APP DESIGN UI DESIGN PROJECT MOCKUP
Description Oct - 2015
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Social Media Platform for Cinema lovers, where they can get together, discuss films, actor and also create and get together for their own projects. The platform was half social media platform and half movie/cinema database. so we had to integrate both aspcts.
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KEY FEATURES
Key Features - Integrated list of movies and actor database -User profile, chat function, ability to share from across other platforms. - Ability to create custom groups and even, job posting for collaborations
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HISTORY
History The site was kind of a LinkedIn for creative people. They came to us with designs (in 2012), and we coded the site. There were a lot of features, it was a pretty big project. They started early testing of the site and decided there were some major flaws in the business plan and shut down the company before it really got started.
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Tools Adobe Photoshop and Illustrator Phase University + Freelance
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Editorial Projects 2012 - Present
BROCHURE DESIGN MAGAZINE DESIGN BOOK COVER DESIGN
Description The amount of content included in the publication of things like books and magazines demand strict guidelines and rules for the use of typography and layout within the volumes and periodicals produced. The success of these publications depends on clear communication and consist story telling, both of which demand rigorous applications of grid layouts and the establishment of visual hierarchies in order to keep readers entertained while they consume the content. The pace of book design and the lengthy schedules surrounding their creation are a stark contrast to the world of magazine and newspaper design in which strict guidelines and a quick turn around are a must in order to meet press deadlines.
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Apr- 2017t
Cassariat: Brochure BROCHURE CORPORATE DESIGN IN-DESIGN
Description Cassariat is a tailor made furniture company. They growth demanded they created a new identity for themselves. I helped them re-brand themselves and also create a corporate brochure showing their process and the quality of their work.
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BOOK COVER
Swiss Style book cover design The client released several real estate tips and secrets ebooks over a few weeks and i was hired to design the series. Inspired by Swiss design with clean shapes and a lot of white space the covers were all about consistency with an underlying graphic system.
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BOOK COVER II
Swiss Style book cover design One of the main challenges was making each cover unique and interesting while using a limited color scheme and geometric elements. The covers were well received and the feedback from many attendants to the client seminar was that they were attracted by how “serious� they looked related to similar products,
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Oct - 2017
Mirzam: Product Catalog BRANDING CATALOG DESIGN PHOTOGRAPHY
Description Mirzam is a chocolate company based in Dubai. They wanted to create a catalog to attract high end consumer from both sexes in the 35-50 year old niche. I assisted in both the edition of the brochure as well as the photography for their several product lines.
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COVER SYSTEM
Vomela Printing Company - Brochure cover system Vomela is a printing company. They wanted to reflect both perfectionism, technical expertise and also a ludic state of mind. We used geometric shapes and gradient to showcase the capabilities of print.
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INSIDE SPREAD
Banner Design As a printing company the main focus was on showcasing the printing process they managed. We opted for minimum amount of text and a lot of room for big display images and graphics.
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Mar - 2015
RAW: MAGAZINE MAGAZINE DESIGN EDITORIAL DESIGN PHOTOGRAPHY
Description Raw is a magazine focus on the fetishism of objects. In each edition the focus is the atraccion that certain things have over us.
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Sep - 2015
Cooking Book COVER DESIGN BOOK DESIGN EDITORIAL
Description Cooking Book Designed focusing on simple recipes but using quality ingredients. As v book was aimed for beginners and the recipes were simple. We created a clean icon system so the recipes were easy to understand. The Client provided high quality images so we wanted to capitalize this trough the entire publication
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BOOK COVER III
Book cover Book about the secrets of the trade. The main idea and theme of the book was that any corporate environment was like a theater play and everyone had a role to play. The content of the book was dramatic at points so a mysterious cover both hinting on the business but also theatrical content of the book was preferred.
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BOOK COVER IV
Cover Design The novel follows the journey of a young boy, Agu, who is forced to join a group of soldiers in Sierra Leone, West Africa.[4] While Agu fears his commander and many of the men around him, his fledgling childhood has been brutally shattered by the war raging through his country, and he is at first conflicted by simultaneous revulsion by and fascination with the mechanics of war. Iweala does not shy away from explicit,
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Mar - 2015
Archiprix: Event Booklet ILLUSTRATION BOOK DESIGN EDITORIAL
Description Archiprix is an architecture event in SEA. The booklet was to be distributed during the event and explain the different student projects. The language used was project-related. Very abstract and with hints to functional Architecture.
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Mar - 2015
Moscardulito: Children book ILLUSTRATION BOOK DESIGN EDITORIAL
Description Estomago de Mosdardulioto is a children book about a savage forest where the food chain is more than a concept.
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Sep- 2013
Magazine: David Lynch EDITORIAL STUDENT JOB MAGAZINE
Description Editorial project based on the work and life of filmaker Dadvid Lynch. Done for the Graphic Design Asignature in the University of Buenos Aires.
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Apr- 2013
Fanzine: Richard Nixon EDITORIAL STUDENT JOB MAGAZINE
Description University project about The last report. It is a documentary about Richard Nixon’s time as president. it revolves around vietnam war, capitalist society and the watergate scanda
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Tools Adobe Photoshop and Illustrator Phase Assignment
Packaging design 2016-2018
FOOD PACKAGING RETAIL PACKAGING BRANDING
Description Packaging design is the connection of form, the structure, materials, color, imagery, typography, and regulatory information with ancillary design elements to make a product suitable for marketing. Its primary objective is to create a vehicle that serves to contain, protect, transport, dispense, store, identify, and distinguish a product in the marketplace. Ultimately, the goal of a packaging design is to meet marketing objectives by communicating a consumer product’s personality or function and generating a sale.
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BRANDING PACKAGING DESIGN ILLUSTRATION
Description True Road is a premium chocolate brand focusing on finding the perfect match between unexpected flavors. Arriving at new flavor destinations trough the honesty of the ingredients, a high end product for high end consumers
Abr- 2017
True Road Chocolate
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Katerlos: Hangover-Shot PACKAGING DESIGN LOGO DESIGN BRANDING
Description nov - 2018
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Packaging for German hangover shot. The client wanted a clean and modern design that could separate the product from the competition. As part as the design process the logo and set of cans were designed with different pattern and colors.
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RadioPro: Adaptor pack PACKAGING DESIGN LOGO DESIGN BRANDING
oct - 2016
Description Box design for radio adapter. The visual elements were simplified from previous version of the packaging an a darker color scheme was used to make the product more appealing for a target market with more acquisitive power.
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Grumpy Goat: Roasted Nuts LOGO DESIGN PACKAGING DESIGN TEXTURE DESIGN
Description sep - 2016
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Product packaging for roasted peanuts. Each flavor with an unique pattern associated. The main challenge was taking a product seen as low-end for Dubai consumer and branding it to target high-end consumer was the main challenge for this project.
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Mirzam: Emirates Pack PACKAGING DESIGN LOGO DESIGN ILLUSTRATION
may - 2015
Description The project consisted on creating an in-flight small packaging for Emirates Airline. The product had to follow a lot of airline regulations and the challenge was to be able to show the brands spirit in such a small format, plus including all necessary legal information.