Ignacio Fernandez portfolio 15

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IgnacioFernández-Miño Transportation design portfolio


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Full name Ignacio Fernández Miño

Education Transportation Design Umeå Institute of Design (SWE) Aug 2011 - Jun 2014 Product Design

Skills

Citizenship

Univiersidad Nacional de Mar del Plata

Experience

(ARG) Mar 2005 - Dec 2009

Languages

Berge Consulting (Gothenburg) Automotive Design Oct 2014 - Current

Contact

Audi A.G. (Ingolstadt) Exterior Design Sep 2013 - Jan 2014 (Intern) Volvo Cars (Gothenburg) Exterior Design Feb 2013 - Jul 2013 (Intern)

EU Citizen Second nationality: Spain Spanish (Native) English (Fluent) Swedish (Basic) ignaciofernandezmino@gmail.com + 46 70-6610065 Mölndalsvägen 47, 412 63 Göteborg, Sweden


Degree work

This project blends three different, challenging topics: autonomous vehicle design language, Scandinavian emotions, and sports-car practicality. A further exploration of those themes resulted into an interesting design challenge, imagine the future of sports cars when they start developing into autonomous vehicles. Taking into account trends towards lifestyles that prioritize leisure time spent with friends and family and the associated space requirements. The vehicle is also intended to be a halo vehicle for Volvo, which celebrates the first century of the car company, and the tenth anniversary of its autonomous technology. A car that captures Volvo values of Innovation, safety, family focused design, and Scandinavian emotion in an unusual package



Design theme Scandinavian Emotion


Welcoming

Human-centered Love

Discover

Family Adventure Protection Gestures

Hug

Comfortable

Soft

Shelter

Cocoon

Humanprotection




1 Line model

2

Quick surfaces

3 Final model



Maya model


Interior layout centered on the family.

Baby seat in the middle, the safest place and where both parent can take care of the child. On the rear a child seat (3 to 10 y/o) and a dedicated space for the baby stroller


The softer “human� side

The occupants side is the one that is showing to the exterior the human values of the concept. From the open view of the interior to the more softer and sculptural design language



The edgier driver side

As a contrast to the other side of the car. This one promote a suitable design language that states that is a semiautonomous concept.



@ UID ‘14


Featured on:


KONA The brief was to create a vehicle that attract the new generation of drivers. Nowadays youngsters invests more money on products that delivers experiences, like extreme sports equipment. The focus of this project is to create a recreational vehicle for the extreme sports market, to position Volkswagen into new younger audience.

Strategic design

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-”The Volkswagen for the extreme sports market”



Alias model

EXTERIOR

Racing mode


KONA

Street mode


TRANSFORMATION Taking the side covers out, the car transforms into “racing mode�. A lightweight version of the vehicle, where only the necessary components remains. The wheels are exposed to challenge any kind of terrain.


KONA


INTERIOR

Street mode GPS functionality: showing the route to follow


KONA

Racing mode

Live Telemetry functionality: Improving driver performance


KONA -”The Volkswagen for the extreme sports market”



Internship

-â€?Escape from daily agresiveness by being smartâ€? This project is set to explore in an abstract sclupture, the e-tron brand capabilities. Thinking the future of Audi, where the electric car market has a strong importance, not only on the sales figures, but also on brand image. The challenge of this exercise would be finding an according deisng language that supports the introdiction of new technologies. This will give e-tron it´s own strong identity. Project made on Internship at Audi design studio in Ingolstadt



Complex composition ideation A “Sketchless� process. The procedure behind this project consisted in selecting interesting images; place them into a collage to generate a moodboard of shapes and graphics. One of them later shaped the final result of this experiment.



-�Escape from daily agresiveness by being



Haestrom is the name of a personal project involving a fictional company. The work was done to conceive unique brand values, based on the corporation previous expertise, to later translate them into a vehicle design language.

Fictitious brand

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The story of Haestrom started in 1986 developing hybrid trust engines for NASA and Eurospace programs. Later, the company expanded into researching and manufacturing the first unmanned vehicles for space exploration. Pioneer in electric mobility, autonomous and semi-autonomous technologies, Haestrom decided to move into the transportation industry with a unique approach and high end know-how.

Haestrom stands for: “Technodriven Mobility” With the Vision of “Create vehicles that echoes our space technology development”. The company Mission is “Conceive the next generation of vehicles with groundbreaking technologies and design, that mirrors our space expertise”.



DESIGN FEATURES


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Interior design

13 ForShare


Inspiration

Mate tea ritual

The interior concept is based on the ritual of Mate. The important element to rescue from this ritual is the sharing experience. The mate cup it is passed between friends as an excuse to start conversations and share experiences. This project will explore the concept of sharing based in the interior of a future Smart car.


Interactive Infocenter

From the driver to the passengers

Architecture Concept Sharing In round

Centre steering touch screen sharing center


Form Inspiration Expansive Inclusive Cocooning

IDEATION




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Interior Design

15


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Inspiration

Positive lifestyle The next generation of Renault Twizy designed to inspire the future social trend: Positive lifestyle. Care, nurturing except of any aggressive values are the key elements of this movement. This project will be mainly focus on the design of the interior of the vehicle reflecting on the values of this trend.




Exterior

Star-trooper approved















Thanks!

Visit: theflying5.com



IgnacioFernández-Miño

Transportation design portfolio 2015 ignaciofernandezmino@gmail.com + 46 70-6610065 Mölndalsvägen 47, 412 63 Göteborg, Sweden


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