SIBA competitions and Regional Meetings

3. Member support and communications

At the beginning of the Covid 19 crisis we made the decision to totally transform SIBA’s industry engagement strategy. We have given every brewery in the UK, regardless of whether they are a SIBA member or not, the same information in order to give them the best possible chance of survival.

We did this because:

Sending the information out to every brewery and supplier is a marginal cost to us We wanted to be a focal point for the industry –bringing us together in this time of crisis Ensure that SIBA has as many brewers as possible to serve ‘on the other side’.

This strategy has been led by social media and our daily news alerts. These daily news alerts may move to bi-weekly or Mon-Wed-Fri alerts in due course and this is kept under regular review by the SMT.

The Daily Covid emails: Creating regular personal contact with all independent brewers