BLUEROAD
blueroad product and ux design portfolio
Igor Polyakov 03.02.2022
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COINMETRO DESIGN SYSTEM
blueroad product and ux design portfolio
Igor Polyakov 03.02.2022
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Overview
This revolutionary Cryptocurrency startup is in quest to provide high-quality fin-tech services for decentralised finance adepts. An innovative, elegant design system was created, which communicates the security and high quality that distinguishes their service.
blueroad product and ux design portfolio
Igor Polyakov 03.02.2022
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Leading product UX and UI Design processes for the
cryptocurrency startup9 ! Created and developed the design system for the company’s product portfolio$ ! Collaborated with the Product Owner to create wireframes, prototypes, and high-end interface design screens to achieve the most effective UX$ ! Coordinated workshops, user research, analysis, and stakeholder alignment$ ! Developed user flows, storyboarding, low-fidelity design, high-fidelity design, interactive prototype creation, and testing$ ! Aided in usability issues by operating across business units.
Challenges
Designing the perfect product is not an easy task. We had to find a balance between simplicity and complexity. We sought to create a powerful and modern interface that would be versatile enough to accommodate all of the users we expected to come across.
Users and audience
The cryptocurrency enthusiasts of any age are target group of this cryptocurrency platform. Users seeking reliable and user-friendly service to grow their income using crypto technologies.
No experience is needed to start earning from the investment as soon as user sign up. User is able to set his own goals, invest, exchange and withdraw anytime. All transactions are 100% secure and anonymous.
Process
Testing
Outcome
The design process started by researching, facilitating the
During the design phase, we have tested the concept and site
Our team created a beautiful user experience for this company
design workshops, and creating mood boards and sketches.
interactions with five people who are representatives of our
to help their clients to use their interface.
target audience.
After sketches and wireframes approval, I made the final highdefinition designs in Figma and handoff them to developers.
The new design made it easier for the company to build The input of essential decisions has been collected.
recognition and credibility. Still, it also helped them attract more customers and clients.
Disciplines:
UX Research, Design Thinking, Agile, Hi-Fi Prototype, Wireframes, Usability Testing, Product Management.
Team’s approach for this project:
An Agile UX, Lean-Start Up, Design Thinking coined by Dave Landis.
blueroad product and ux design portfolio
Igor Polyakov 03.02.2022
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blueroad product and ux design portfolio
Igor Polyakov 03.02.2022
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REINVEST24 DESIGN SYSTEM
blueroad product and ux design portfolio
Igor Polyakov 03.02.2022
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Overview
Reinvest24 team has been working with the real-estate market since 2005, and during this time, we were involved with project development, investments in real estate, property sales, and maintenance.
Spearhead a customer-centric approach towards product design within Reinvest24.& Directing design across several financial applications both B2B and B2C focused.# Coordinating workshops, user research, analysis, and stakeholder alignment.# Developing user flows, storyboarding, low-fidelity design, high-fidelity design, interactive prototype creation, and testing.# Aiding in usability issues by operating across business units.
KOTKA ARMOURED CARS branding and web design
blueroad product and ux design portfolio
Igor Polyakov 03.02.2022
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Overview
This armoured cars company is highly committed to producing high-quality armoured vehicles that require a greater degree of complexity, so with their sufficient experience, they also needed to transmit this trust through their image. A solid, elegant branding was created, which communicates the security and high quality that distinguishes their products.
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Challenges
The main and most interesting challenge was to build the professional, confident and reliable brand.
Users and audience
This brand is aimed at the decision makers of the official organisations and corporations, and must carry a relevant message.
Roles and responsibilities
We have performed the Creative Direction, UX/UI Design and Web Development.
blueroad product and ux design portfolio
Igor Polyakov 03.02.2022
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blueroad product and ux design portfolio
Igor Polyakov 03.02.2022
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blueroad product and ux design portfolio
Igor Polyakov 03.02.2022
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blueroad product and ux design portfolio
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Case Study: Creating a Product Concept with Design Sprint
blueroad product and ux design portfolio
Igor Polyakov 03.02.2022
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Overview
Client: One of the biggest retail groups in Nordic Countries. The problem: the client was planning to launch a new line of health nutrition products. The process: we conducted a four days design sprint based on the design thinking and design sprint methodology. The solution: after we spent four days evaluating the problem and defining the solutions, we come up with the clickable prototype that was tested with five testers. We have validated the concept, tested the first version of the prototype, and collected the insights that were used in the iteration design sprint to make the final prototype.
blueroad product and ux design portfolio
Igor Polyakov 03.02.2022
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Design thinking and design sprint
We attended design thinking workshops in the past and did the same exercise with the client. One of the main differences is that we limited the number of days to four, so it was the two days for the creative process and two days for the prototyping and testing. Using Design Thinking techniques, we broke down the problem into its most essential characteristics: clarity, impact, intention, and action. Based on the key features, we went ahead and explained the user's journey and his need. Finally, we listed out the goals and desired outcomes.
The problem the client was concerned about the creation of the brand, mediums, and the packaging of the product.
The process:
Explore to validate the requirements and validate that it is possible to build the page based on them. Make multiple hypotheses. Define in-depth and do heuristic research to discover the user journey. During the process, we created clickable prototypes using real-life circumstances.
We conducted a two-hour design workshop based on the design thinking and design sprint methodology.
Scope and Constraints
Our design process is based on the principles of Design Thinking. While Design Thinking is a framework for problem-solving and building solutions, Design sprints are a specific process of solving the answer. A practical solution to a problem demands, among other things, a willingness to change and think differently. Design thinking creates the right conditions for this. For instance, as we were mapping out the solution and to make our process more efficient, we went for small, frequent iterations. One of them focused the problem on smaller subsets to see if there is a problem with specific subgroups. After identifying the problem, we determined how we could solve it.
The solution
After we spent two days evaluating the product patterns and touchpoints and done heuristic research, we come up with the set of the essential interfaces for the product.
The work in progress state
We came up with our solution from an end product-oriented perspective rather than focusing on the end product. We laid the strategy and called the shots simultaneously, rather than starting a design from scratch. As a result, we had a clickable prototype that we have tested using the loopback platform.
Key findings
The experience design process could be extended by doing a staged design process which serves as a working feedback mechanism.
blueroad product and ux design portfolio
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blueroad product and ux design portfolio
Igor Polyakov 03.02.2022
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Conclusion
Fully optimized the process has the potential to contribute significantly to the overall product launch. Our four days of Design Sprint gave us a new perspective in working with designers and stakeholders and let us do more. Hence, I would like to request all designers, whether freelancers or full-time employees, to join more workshops on Product Design and Innovation so that together we can come up with simple yet beautiful ideas for our clients.
Case Study: Educational PROJECTS
blueroad product and ux design portfolio
Igor Polyakov 03.02.2022
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Smart svenska
The client is Aalto University. The site provides Swedish language remote education for
anyone, anywhere in the world with an internet conn ection and a computer. It offers
courses from all faculties at Aalto University as well as joint programs offered together
with other universities internationally such as KTH Royal Institute of Technology and
Stockholm School of Economics..
The site is built with Wordpress and we tried to make it as easy and accessible for the user.
The UX design process includes designing the layout, navigation, functionality of website
pages based on researcher 's goal and target users' feedbacks. We also paid attention to
how people work in this age of mobile phone screens that has become common among all
generations.
Softsvenska
This division of the Swedish language of Aalto University is highly committed to providing high-quality teaching processes that require a greater degree of complexity, so with their sufficient experience, they also needed to provide the best of the UX for their students. A very functional site was created, which helps users learn the language comfortably.
We offer web games for Swedish learners. We have created these to be thoroughly engaging and fun, while still offering comprehensive learning of the language. The interactive aspect of our game lets you learn at your own pace with practice rounds to help cement what you've learned in earlier ones.
Thanks for watching!
You can reach us using the following contact details:
info@blueroad.cc
www.blueroad.cc
+372 5801 47 02
blueroad product and ux design portfolio
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