IHSANE EL GHAZOUANI
Poke-D Generation
Technology has such power in our lives. The way we live, went through a profound change these years. To be constantly connected and have access to the world at a finger tips in our pocket is remarquable. And yet there needs to be clothes where fashion meets technology, clothes that accommodate every geeky person with a sense of fashion, not just millennials but older generations too, provided them all with smart clothes. And that’s what I wanted to do with my collection. With Poke-D Generation, access to technology has never been easier. I imagined every garments to be simple and fonctional as it’s full of pockets for the iEveything every connected women needs to go through her day in a cold winter.
ihsane
el ghazouani
Poke-D
Fall/Winter 2015-2016
IHSANE EL GHAZOUANI
Generation Connected generation
Fall/Winter 2015-2016
TABLE OF CONTENTS
Poke-D Generation? -05- Generation C -07- Moodpage -09 The Character -13-
The Concept -15-
Moodboard -19-
The collection
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Color Range -23-
Fabric Range -25-
Ready - To - Wear
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Key Looks -29-
The silhouettes -31 Accessories -59 Collection Plan -61
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Poke-D
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Generation
Generation C - the “C” stands for connect, communicate, change.
Millennials
spend 14.5 hours each week texting, talking and accessing social media on their smartphone, more than any other generation. They’ve grown up under the influence of iEverything - iPods, iTunes, iPhones. They live “online” most of their waking hours, comfortably participate in social networks with several hundred or more contacts. Technology is intimately woven into their lives. That‘s why pockets come in ; for all that technology, pockets for iEverything they need to stay connected.
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I chose Apple when I could have chosen Samsung or anything else. But I chose Apple because I think it is the starting point of the globalization. The revolution started here.
It looks like an apple advertisement. It is not obviously. It is the source of inspiration. The main source. The scratch point.
Every detail counts.
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Everything is multifunctional. Everthing is ephemeral. Everything is updated by the second.
Our generation is solicited from all. Our generation is addicted. Different. Connected. Borderless.
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Poke-D Generation Fall/Winter 2015-2016
THE CHARACTER
She is powerful. She is active. She is revolutionary. She is a blogger. She is a journalist. She is a politician. She is more than great. She plays a big role. Her phone matters because it gets her to stay connected to her people, to what›s happening all over the world, to all the information she needs. Her phone is what gets her to be the greatest. It›s about perspective. It›s more than a phone. It›s more than an object or a thing. It›s real. It›s a relationship and a serious one. It›s all about connection. She is manly, but in the way she is, she is absolutely not a man. She is a manly sexy powerful feminine woman. She is the woman. She is a woman most likely to do anything.
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Poke-D Generation Fall/Winter 2015-2016
THE CONCEPT
The first thing Steve Jobs created after the Macintosh that really revolutinized the world was the iPod. What did he say about the iPod? The coolest thing about iPod is that your whole music library fits in your pocket. You can take your whole music with you right in your POCKET. Now, you can write an idea, then film that idea and distribute it to the world on a device that you can put in your pocket. A device, where in addition to thousands of songs, you find a map and a compass. Years ago, you needed a backpack to carry all those things. I based all my collection on pockets because for me it represents the meeting point between fashion and technology.
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Poke-D Generation Fall/Winter 2015-2016
THE COLLECTION
For Fall/Winter 2015-2016, I imagined a sporty chic collection. My girl should go to work on a skateboard, back pack on the back, slicing the road. She is a working girl on the go constantly connected. She needs simple fonctional clothes and a lot of pockets. After studynig people in the subway, walking in the streets, millennials with their iEverything, I started looking through workwear clothes. And that’s how my collection was born. I managed to recreate overalls and jumpsuits and play with the pockets in every item. I used diffrent shades of grey as it reprents the technology. Red is for the punch, and represents for me the mondialisation. Blue goes for the jean as it was the main fabric for workwear clothes. Finaly beige nude goes to follow the trend.
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Poke-D Generation by ihsane el ghazouani
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FOCUS ON COLORS Pocke-D Generation
Pantone 726 EC Pantone 166 EC
Pantone 432 EC
Pantone 7546 EC
Pantone 422 EC
Pantone 424 EC
Pantone 421 EC
Pantone 428 EC
FOCUS ON FABRICS Pocke-D Generation
80% wool 20% cotton
18% acrylique 60% wool 22% silk
60% wool 40% polyamid
20% wool 40% cotton 40% polyester
60% cotton 40% laine
55% wool 45% viscose
Poke-D Generation by ihsane el ghazouani
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Fall/Winter 2015-2016
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Poke-D Generation
Poke-D Generation by ihsane el ghazouani
Fall/Winter 2015-2016
Poke-D Generation by ihsane el ghazouani
Fall/Winter 2015-2016
Poke-D Generation by ihsane el ghazouani
Fall/Winter 2015-2016
KEY LOOKS
Pocke-D Generation
Poke-D Generation by ihsane el ghazouani
Fall/Winter 2015-2016
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Poke-D Generation by ihsane el ghazouani
An apron as a dress tied in the side. Two pockets large enough for the iEverything. A jersey top with its pant cosy and perfect for the winter.
A blended jersey wool crop top. An overall with four pockets inspired by the original workwear jeans.
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A wooled sleevless knited top provided with two pockets. A jersey wooled top with a sligh opening in the sleeve. A pant provided with four large pockets.
A jersey knitted top with skight opennings. A revisited overall made in wool with two pockets each on the side.
Fall/Winter 2015-2016
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Poke-D Generation by ihsane el ghazouani
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KEY LOOK
A crop top knitted. A symetrical dress open on both sides, easy to wear. For this dress, I got inpired by aprons. To make it fonctional, I put five pockets. The fabric used is flannelle. Perfect for sweet cosy winter.
Fall/Winter 2015-2016
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Poke-D Generation by ihsane el ghazouani
Molleton top with two pockets with the inside of the pocket visible. A large kind of baghi classy pant.
A crop molletion top with pockets on sleeve and a large pocket. A 60s “pate d’elephant” revisited pant.
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Large pockets for large coat perfect for cold winter. A crop top provided with 3 pockets. A large classy pant for workday.
Fall/Winter 2015-2016
Poke-D Generation by ihsane el ghazouani
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KEY LOOK
A silk dress . Coquelicot red. Gives you the punch you need to go through long tiring work day. For this dress, I wanted to give a 3 dimentional effect. I can imagine a girl skateboarding wearing this dress. There is all the pockets a millennial needs for her iEverything. Perfect !
Fall/Winter 2015-2016
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Poke-D Generation by ihsane el ghazouani
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KEY LOOK
A cosy pullover knitted and provided with a pocket in each sleece and a large pockďż˝ et in the front. A symetrical pant made with silk and wool, provided with two pockets on front and back.
Fall/Winter 2015-2016
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Poke-D Generation by ihsane el ghazouani
A jumpsuit inspired by original workwear. Made in wool. Perfect for sporty working girls. 3/4 sleeve. Provided with two large “soufflé” pockets and an invisible zip as an openning.
A jumpsuit provided with the four largest and longest pockets of the collection.
A revisited overall with two large pockets on the side and two on the back.
Fall/Winter 2015-2016
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Poke-D Generation by ihsane el ghazouani
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A
jumpsuit. Punchy red color. Trendy. Four pockets. Invisible buttons. Clean collar. Usually wore by workers, this jumsuit is feminine , different and perfect for a grey working day.
KEY LOOK
Fall/Winter 2015-2016
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Poke-D Generation by ihsane el ghazouani
An overall. Four pockets.
A top slighly open on the sleeves. An overall dress with four large pockets on each side.
A dress provided with two connected sleeves. Four different pockets. Three different colors. Eventually, everything connects.
A skirt coming with its pant connected to a top making a blended dress. Same fabric, same color for the pant and the skirt.
Fall/Winter 2015-2016
Poke-D Generation by ihsane el ghazouani
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KEY LOOK
A crop top knitted. A symetrical dress open on both sides, easy to wear. For this dress, I got inpired by aprons. To make it fonctional, I put five pockets. The fabric used is flannelle. Perfect for sweet cosy winter.
Fall/Winter 2015-2016
Poke-D Generation by ihsane el ghazouani
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KEY LOOK
A col V knitted pullover. An overall dress in a sweet flannelle fabric. For this dress, I got inpired by workers and artisans aprons. To make it fonctional, I put five pockets. Perfect oufilt for a working girl, a day in the office or a balade in skate.
Fall/Winter 2015-2016
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Poke-D Generation by ihsane el ghazouani
A knitted jersey top. A large short pant. Five pockets.
Punchy red coat. Classy. Sassy. Perfect for a girl looking to bright her grey cold winter. Provided with three pockets.
The trendy coat perfect for a a fashionista. Made in flannelle. Provided with four pockets. No opening.
A jumpsuit revisited provided with a connected pair of shorts and pants. Eight pockets.
Fall/Winter 2015-2016
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Poke-D Generation by ihsane el ghazouani
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KEY LOOK
My favorite look of the colletion. I would wear it everyday if I could. Perfect for winter. Trendy. The color. A jumsuit with delicate puffy sleeve. I love the larde pant. It›s cosy. Two large pockets on each side to warm up your hand. The fabric is flannelle.
Fall/Winter 2015-2016
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Poke-D Generation by ihsane el ghazouani
A cosy coat made with light wool. Three pockets. Two openings.
A jumpsuit. Eight pockets. Short pant connected.
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A wool hand knitted sweat. Three pockets. Two in one. A mini skirt. The must have for a fashionista.
The classic symetrical jacket provided with six pockets. A short pant and a long top working as a dress.
Fall/Winter 2015-2016
Poke-D Generation by ihsane el ghazouani
A minimalist grey knitted top with two large pockets. A pant provided with four pockets.
A long cosy long top working as a dress. Hand knitted. Provided with two pockets each side and a large on the chest.
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A perfect sized coat. Revisited classsic. Large souffled pocket.
A five pleated coat creating a three dimentional effect provided with six pockets.
Fall/Winter 2015-2016 Fall/Winter 2015-2016
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BAGS
Pocke-D Generation
Fall/Winter 2015-2016
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SHOES
Pocke-D Generation
Fall/Winter 2015-2016
TOPS
Pocke-D Generation
55% wool 45% viscose
55% wool ĂŠ5% acrylic 20% elasthane
40% wool 60% cotton
75% wool 25% elasthane
Fall/Winter 2015-2016
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PANTS
Pocke-D Generation
55% wool 45% viscose
55% wool 25% acrilyque 20% silk
60% wool 40% polyamid
4% wool 60% cotton
Fall/Winter 2015-2016
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DRESSES
Pocke-D Generation
55% wool 45% viscose
55% wool 25% acrilyque 20% silk
60% wool 40% polyamid
4% wool 60% cotton
Fall/Winter 2015-2016
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COATS
Pocke-D Generation
55% wool 45% viscose 80% wool 20% elasthane 60% wool 40% polyamid
Fall/Winter 2015-2016
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JUMPSUITS
Pocke-D Generation
55% wool 45% viscose
55% wool 25% acrilyque 20% silk
60% wool 40% polyamid
4% wool 60% cotton
Fall/Winter 2015-2016
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OVERALLS
Pocke-D Generation
55% wool 45% viscose 4% wool 60% cotton 60% wool 40% polyamid
Fall/Winter 2015-2016
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BAGS
Pocke-D Generation
100% lamb leather
Fall/Winter 2015-2016
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SCARFS
Pocke-D Generation
55% wool 45% viscose
60% wool 40% polyamid
Fall/Winter 2015-2016
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