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International Healthcare Technology Website Media Information 2011
IHT
healthcaretechnologymagazine.com
About International Healthcare Technology (IHT) International Healthcare Technology (IHT) is the premier online source of Healthcare IT and Technology industry news, features, articles, cases studies and forums. IHT offers a myriad of online promotional tools in varied and feature rich formats including video, podcast, flash and text based presentations. Reach thousands of Healthcare IT and Technology buyers daily with PR, articles, exclusive executive interviews, virtual round table forums, technical papers, white papers and more. Healthcare IT and Technology is complex, even to experts. CIO’s and IT managers demand healthcare IT industry data and news, at their fingertips, to stay up to speed with the ever changing healthcare IT and technology opportunities, that patients, payors, providers and tech vendors are faced with, minute by minute. Important IT and Technology purchasing decisions require important, specific and educational information: IHT periodically reports on global technology events as they unfold, allowing you, to maximise on all opportunities, out of every single industry movement. “IHT provides the information that CIOs and healthcare technology leaders need to know to stay up-to-date and keep their organizations ahead of the technology curve. The information that the site provides not only affects these hospitals and healthcare organizations on the business end, but can potentially change patient care for the better as well. I’m excited to introduce this content to our event attendees,” Chris Li, Director, CIO Healthcare Summit.
International Healthcare Technology Formats of Communication Healthcare IT and Technology Executive Interviews Executive interviews and one to ones may serve as an excellent platform, for leading healthcare IT C-suite executives, to land their brand and their personal bio on the desks of thousands of healthcare IT and technology CIO’s and IT Managers. The interview format is where you may lay claims about business capability, strategy and development. This format provides interest for everyone however fellow C-suite executives enjoy the interviews the most. Healthcare IT and Technology Case Studies and Technical Papers Healthcare IT and Medical Technology Case studies and technical papers may demonstrate in real time your companies core capabilities whilst backing up claims made in the executive interviews. Publish third party quotes and success stories whilst painting a fully considered picture of the key issues your solutions may solve. This type of format is aimed at our more technically minded readers within hospital and payor healthcare IT and technology. Healthcare IT and Medical Technology News and PR A steady stream of well written Healthcare IT and Medical Technology news and PR can provide important information to your customers about new appointments, mergers and acquisitions, new market news, client retentions, new business, new offices, new logo or web site and much more. Good PR serves as interest to most industry professionals seeking to keep up to speed with healthcare IT and technology industry movements. Other benefits of PR include SEO, back links and meta tagging, all of which help your web site rankings in search engines like Google and Yahoo. Videos Internet users now demand multi sensory media formats like video and flash presentations; why read when you can watch and listen? Feature rich contents like video allow companies leading lights to capture the imagination of website viewers, whilst delivering key company messages and visual presentations. If you have produced a corporate video, and invested in the production, make sure it is hosted on leading online Healthcare IT and technology news websites, like International Healthcare Technology (IHT). Flash Advertising Land your company brand and identity on the desks of thousands of Healthcare IT and medical technology buyers and decision makers, with multi scene animated flash advertisements on International Healthcare Technology (IHT). Animated flash advertising allows high resolution contents to be presented, in an automated storyboard of slides. This allows a deeper explanation of your company’s products, services and unique selling points in image and text. All adverts on IHT may link to your web site, or your contents, hosted on International Healthcare Technology (IHT).
healthcaretechnologymagazine.com
IHT Media Kit 2010 - 2011
IHT speaks with Dr NT Cheung CMIO HKHA Logon to www.healthcaretechnologymagazine.com
International Healthcare Technology online buyers guide Logon to www.healthcaretechnologymagazine.com
International Healthcare Technology online buyers guide Just 629 EUROS for a full premium listing, for an entire year
Readers by Country
International Healthcare Technology (IHT) Past and Present Contributors
Michael Wons, CEO, CellTrak Technologies Warren Brown, CEO, Procura Dr NT Cheung, CMIO, Hong Kong Hospital A Chan, COO, Parkway Healthcare, Singpaore Manuel Pérez Vallina, CIO, Hospital General Universitario Gregorio Mara Chief Executive Officer, Fortis Hospitals Tommaso Piazza, Chief Information Officer, ISMETT/UPMC, Italy Jari Renko Director, Europe, World Health Organization Dolors Gonzalez i Cuyas, Chief Financial and Organisation Officer, Instit Européen Georges Pompidou, France Craig Hewitt SVP and CIO MeritCare Health System Dr. Lynn Witherspoon CIO tor, Kronobergs County Council, Sweden Jean-Jacques Romatet, General Manager, University Hospital, Toulouse, Fr Managing Director, National Health Board Bob Gann, Head of Strategy and Engagement, NHS Choices, UK Departm
“Telemedicine and eHealth are essential tools at the service of medical and nurse practitioners, patients, the challenges that healthcare systems are facing throughout the world (ageing population, rise in chronic different stakeholders who need to share aspirations, learn from research and experiences, show the poss This is where publications like IHT and organizations like the ISfTeH play an important role by sharing info Prof. Yunkap Kwankam, Executive Director, ISfTeH
Readers by Industry Readership Our audience is unrivalled in quality, reach and numbers and covers all levels of the decision making process by targeting hard to reach budget holders and technically minded management. IHT exposes Healthcare IT and Technology innovations to the buyer, user and technically minded: who short list and recommend technology and IT purchases. Our three pronged attack ensures you and your company are seen in the right place, at the right time, and in front of the right people, holding a demand and budget for your companies’ solution offering. IHT targets specific sectors of the Global Healthcare Industry and includes leading hospital groups, healthcare systems and integrated healthcare delivery networks, technology vendors and service provides, mobile and fixed telco carriers re-insurance and insurance companies. Our targeted identification of payers and providers ensure we drive the industry, top down. By educating the payer you put pressure on the provider by showing the insurer how your technology may improve patient outcome in a more cost effective manner. This in turn assists the insurance company in the selection of their hospital provider network, favouring hospitals and clinics that are technologically advanced in all departments. IHT is read by the following types of organisation: •Public & Private Hospitals and clinics plus integrated delivery networks •Insurance Companies including HMOs, PPOs, health plans and TPAs •Ambulatory care, medical groups, and physician practices •Governement Ministries (health, information, communications) •Trade and Industry Associations •NGOs and Foundations •Aid and Hmanitarian Organisations •Fixed & Mobile Telecoms •Emergency Medical and Healthcare Service Providers •Telemedicine Service Providers •Technology vendors inc. app developers and device manufacturers •Oil and Gas •Military and Defence IHT reaches the desks of the hardest to reach Healthcare IT and technology buyers whilst providing a stage to explain and educate your customers about your unique products and services. IHT bridges the digital divide and information gap faced by C-suite IT and Technology decision makers by delivering multi channel news and industry data in a variety of mediums and content rich formats. IHT is received by the Senior C-Suite decision makers and corporate management, as well as the technical management and users who are implementing and operating technology on a daily basis. So whether you are targeting the HQ, regional offices or the people on the ground IHT is an ideal media platform to expose your unique solution offerings.
Authority Michael Nerlich, Presiden, ISFTeH Peter Waegemann ,Executive Director, mHealth Initiative Daniel añón, Spain Arve Olav Solumsmo, Director Public Relations & Information, St Olavs Hospital, Norway Vishal Bali, Director of Information Systems, Hospital District of Helsinki and Uusimaa, Finlan Zsuzsanna Jakab, Regional tut Català de la Salut,Spain Mark Eimer CTO Texas Health Resources Mercy Patrice Degoulet, CIO, Hôpital and System VP Ochsner Clinic Foundation Marc Probst CIO Intermountain Healthcare Göran Hernell, IT Direcrance Axel Wehmeier, Senior Vice-president, Strategic Market Health Care, Deutsche Telekom AG Otto Larsen, ment of Health Axel Nemetz, Head of Mobile Healthcare, Vodafone
citizens, healthcare institutions and governments to tackle some of c conditions, staff shortages, cost pressures, etc.). It involves many sibilities, understand the market, and discover new applications. ormation and providing opportunities for networking.”
Traffic
International Healthcare Technology utilizes a number of techniques to drive traffic to the website and get more readers. IHT uses SEO and web sites like linkedin to share contents. As a member of over 100 healthcare industry groups on linkedin our messages reach hundreds of thousands, if not millions of healthcare IT and technology industry professionals. Google, Yahoo and Bing are 3 further methods we use to get more action online. Using keywords, back links, meta tagging and keyword tools ensures IHT is found by the unknown market, who are searching, but do not know us, or you, by name. With each new update on IHT our social media teams then widely distribute and syndicate the contents, meaning more hits, more views and more exposure. Leading industry websites like the World Congress and ISFTeh host all IHT content on their own sites - more links to our news, better rankings on Google!
June 2011 Traffic Stats
IHT Web stats June 2011 Unique Visitors: 8548 Average Visit Time: 23m 17s Total Hits: 1101686 Total Pages: 158628 Total Number Of Visits: 25406
On The Net IHT newsfeed on the World Congress IHT @ ATA2011 IHT @ CIO Healthcare Summit 2011 The International Healthcare Technology (IHT) www.healthcaretechnologymagazine.com breaking healthcare IT and medical technology is live on a number of web sites including the Healthcare World Congress, American Telemedicine Association, ISFTeH, Medetel and more. Professional industry associations and leading healthcare IT and technology events and conferences trust the IHT brand. Leading blogs and linkedin groups also use our RSS feeds to power their news in order to keep their web users and group members up to date. IHT is happy to syndicate content on a global scae in order to grow and develop wirh our clients. Logon to www.healthcaretechnologymagazine.com for breaking healthcare IT and medical technology news and PR.
Job Titles
38% IT and Technical Management
52% C-Suite Executives
Our database contains some of the most important and influential CEO’s, CIO’s and CTO’s in the industry with backgrounds in the Insurance and Hospital sector. IHT is written by experts, for experts and we present a host of C-suite buyers though interviews, exclusive roundtables and article features. This in turn guarantees your brands exposure to major buying powers whilst increasing mind share, market share and brand awareness. IHT targets all levels of decision makers but pays paticular attention to the C-suite decsion makers driving strategy, change and ultimitly the budgets. IHT bridges a gap and brings together the most important buyers and sellers within the world of Healthcare IT and Technology together. Our content represents our readership and presents leading CEO’s, CIO’s and CTO’s from some of the worlds most important and quality driven healthcare providers, that are harnessing the power of information and technology today.
52% C-Suite Executives Chairman, CEO, President, Managing Director, COO, GM, EVP, SVP, VP
38% IT and Technical Management CIO, CMIO, CTO, CSO, VP Infomation Systems, Director/Manager Medical Informatics, Director/Manager Nursing Infomtics, Director Manager IT, Director/Manager Networks
10% Clinical Healthcare Professionals Medical Director, Chief/Director/Head Pharmacy, Chief/Director/Head Lab The IHT audience boasts serious buying power and is in demand of your solutions now. Our readership is based on quality and is constantly developing and growing.
Marketing International Healthcare Technology takes advantage of a feast of marketing channels and technology including print, via email and on the net. IHT is a keen provider of Healthcare IT and technology industry data on web sites like Linkedin.com, YOUtube.com, Twitter.com and Facebook. Specific targeted marketing campaigns ensure once you have staged your company message with us we take it to the industry. Email newsletters, regular updates via social business networks will further expose your unique solutions to a fully targeted audience of buyers and sellers worldwide. Our search engine optimisation strategies and programs take care of the the “unknown” market and ensures we hold key positons in search engine rankings and pages. This process is ongoing and managed daily. IHTs participation in leading healthcare industry events further cements your corporate brand, image and educational info, in front of an active audience of Healthcare Technology and IT buyers. One may tell a lot about a business by the company it keeps. IHT partners with leading trade development agencies and industry associations on a GLOCAL basis. Our partners have business interests within international technology, healthcare, defence and IT markets. IHT strategic partnerships have been built with : The American Telemedicine Association European Association of Healthcare IT Managers The International Society for Telemedicine & eHealth (ISfTeH) Society for Telemedicine and eHealth in Nigeria European Association of Hospital Managers. IHT sponsors local and regional educational conferences and is a proud media partner of World Congress Events, MedeTel, The IT @ Networking Awards, ATA Events and the CIO Healthcare Summit.
IHT targets budget holders, users and the technical management and systems professionals that make recommendations on healthcare technology and IT purchasing decisions. Working hand in hand with our readership ensures the correct decision makers are kept up to speed about the industries’ most important innovations and developments.
IHT contents and features are delivered directfrom the source and are written and developed by experts, for experts. Our up to dates news targets everyone whilst our C-suite executive interviews appeal to our C-level readership. Our in depth technical and white papers deliver key education data to the technically minded readership whilst the exclusive roundtables deliver both authority and education to all ranks of a companies’ leadership tree.
IHT on supports the road and in sponsors 2011 at ATA Global 2011, Healthcare ISFTeH MedeTel, IT and Medical Technology events, CIO Healthcare conferences, Summit summits and exhibitions
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healthcaretechnologymagazine.com
Rate Card IHT Advertising rates IHT provides a host of marketing opportunities online, via email and social media and in our quarterly e-magazine. Programs of exposure can be fully customized and are not restricted by copy deadlines. The internet is a powerful tool and allows quick, easy and timely dissemination of your company’s most important news, and key messages. In such a complex product and service lead industry, key educational information is important to fully update your customers, present and potential. Branding and images secure mindshare and market awareness; Interviews allow you to lay claims, and case studies back up any claims made by providing evidence and justification, in real time. Adverts and banners can be quickly added to all your company’s editorial output on IHT and therefore cement pages with your core brand and image this in turn creating mindshare and market awareness. Adverts may click to your website or your contents on IHT. Adverts may be amended throughout the year, at no extra cost. 1 change per month permitted. Packages run for a duration of 12 months and start once the proof process is fully complete. Design and Editorial costs are fully inclusive. Due to the nature of internet marketing , programs may be fully customized to suit any want, need, desire and budget. Please contact IHT for a free media consulation.
healthcaretechnologymagazine.com
Buyers Guide Premium Listing Online Buyers Guide Premium Company Listing inc. 30 keywords, back links, vide, 300 words, images, graphics, diagrams plus full contact details and hyper link to web site and quick email link ONLY 629 EUROS limited period only Advertising Rates Banner Advert FlashCube - Fully animated slideshow with impressive 3d snap and slice effects. A Next generation Web 2.0 format that grabs imediate attention ONLY 6395 EUROS Skyscraper Banner Advert and Landscape Banner Advert Located in the left or right hand colum of IHT the skyscraper banner advert presents your brand, logo and company ID in the right place and at the right time. Landscape Banner Advert - Located in the center colum of IHT the landscape banner advert sits perfectly below your PR, article or interview or on the footer of IHT. ONLY 4995 EUROS
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