BUILDING AN EFFECTIVE LOCAL MARKETING STRATEGY FOR YOUR AGENCY ePayPolicy
Modern marketing can be overwhelming, especially for those who manage a smaller budget and don’t want to take risks on marketing tactics that are either hard to prove a return on, or less familiar to them. Too many professionals have been dazzled by marketing “consultants” who managed to drive up certain metrics that never led to an increase in revenue. While some insurance companies might be more ambitious for growth than others, very few would turn down the prospect of additional business. Even if your desire is for growth outside your local market, there’s still a lot of value to be gained by expanding your reach within your city. Effective local marketing is still a solid source for new business lead generation, and doesn’t require substantial upfront investments or steep learning curves.
