GET YOUR FEET WET SELLING SPECIALTY INSURANCE

Learn five tips to dive into this profitable market and reel in more business from existing home and auto accounts.

Specialty vehicle owners make excellent customers because they care about protecting their lifelong passions their boats, motorcycles, recreational vehicles (RVs), all-terrain vehicles (ATVs) and so on. With complex insurance needs, they're naturally coverage focused and value an independent agent's guidance.

In fact, Safeco and Liberty Mutual research indicates these customers offer nearly twice the average written premium per household, with higher retention and a better loss ratio compared to home and auto customers. Even better, you don't need to be a gearhead or avid angler to build relationships among this coveted demographic.

Where to Start

Your current home and auto customers make a great starting point for specialty leads There's a good chance many of them own one or more specialty vehicles that could benefit from tailored protection. You see, many specialty vehicle owners end up with policies through 1-800-number carriers if their vehicles are insured at all.