INDIA
2014
Market
Access. Business
Success.
@ InfoComm India 2014 17 - 19 September 2014
Bombay Exhibition Centre - Mumbai, India
Market access is a prerequisite for business success. In a market like India, where regional practices vary greatly and business politics are often complex, accessing the market is more than just meeting your customers. The more crucial strategy is to work with experienced local partners who can help you steer around the differing social and political customs to ensure business success in the budding Indian AV market.
InfoComm India 2013 Visitors’ Purchasing Power 17.9% More than USD 10m
19%
Exhibitors at the inaugural InfoComm India Trade Exhibition and Summit in 2013 saw close to 4,500 visitors pass through the door, with approximately one in three visitors being a vertical market end-user. Although held in Mumbai, 30 per cent of visitors came from outside Mumbai, attesting to the growing spread of AV awareness in the country. More importantly, a whopping 84 per cent of InfoComm India 2013 visitors have the authority to recommend or purchase AV technology for their business. This high-level visitor quality is seldom achieved in other fairs. Teach the market. Grow your business. As a member of the Pro AV community, it is your responsibility to spread AV knowledge and help the industry grow, worldwide. InfoComm India, in line with initiator InfoComm International® ideals, offers a platform for knowledge-sharing, through networking and collaboration. Teach users about your technology. Show them how the technology can be applied. Conduct workshops to improve skills. The InfoComm India 2013 Summit program attracted 700 attendees – an indication that Indian professionals are ‘thirsting’ for new knowledge. When the industry grows, your business grows with it. For the Professionals. By the Professionals. InfoComm India is conceived for the professionals, by the professionals. A brain child of InfoComm International®, InfoComm India 2014 is part of the continuous effort by the Association to expand Pro AV skills and knowledge, and help its members grow. The positive reception the event has received from both exhibitors and visitors underscores the need for and relevance of such initiatives in India.
17.2%
USD 10k-50k
12.5%
Meet your market. Find worthy partners. InfoComm India enables you to do both – meet thousands of Pro AV end-users as well as AV systems integrators, distributors and dealers – in just three days, allowing you to educate and inspire AV adoption across various industries, and at the same time, connect with and secure worthy business partners.
Less than USD 10k
USD 5m-10m USD1m-5m USD1m-5m
Visitors from India
9.9% 7.5% 9.2 % 6.6%
98%
Visitors from Mumbai region
USD 50k-100k
USD 100k-500k
Visitors from top 5 cities outside Mumbai region:
2%
Hyderabad
3%
Ahmedabad
4% 5% 7% Pune
Bangalore
69%
Delhi NCR
10%
Others
Visitor Attendance Overview Total number of unique visitors
Vertical market end-users
4,416
37%
End-user Visitors by Industry Government
(includes Transportation, Security, Defence)
63%
Business/Corporate Broadcasting/Telecommunications
AV trade and channel
AV Trade and Channel: Types of Services Provided Systems Integrator Manufacturer Dealer/VAR Distributor Rental/Staging Contractor Video/Film Producer Independent Representative Software Publisher Others
28.3%
14.9% 13.6% 13.6% 8.5% 7.7% 4.3% 3.8% 5.3%
Retail & Hospitality Education Entertainment & Leisure Building/Facility Management Media/Advertising Agencies Healthcare Finance & Banking Meetings/Events/Conventions Others
14.3% 12.2% 11.8% 11.0% 10.0% 8.3% 7.5% 6.7% 4.9% 4.5% 4.0% 4.8%
Exhibitors like InfoComm India because … “ We liked the show particularly for the
fact that there were no casual (junk) crowds – common for most other shows – who distract the exhibitors’ attention from serious business interactions. We had very quality visitors who understand what we have on show. We also had time to go around the show and understand what others have; in fact we were able to close some good business deals with some exhibitors. That was very pleasing. ”
Jalil M Sabir
The Sound Room (representing dnp Denmark)
“ We were pleased to meet with many of the SIs and we were especially pleased that many took the time to travel from outside Mumbai to see us. Our discussions have been very encouraging as there seems to be budgets available for a value brand like ours. There are definitely some big things going on in India and we are dying to take advantage of that. ” Adam Teevan
“ Being a manufacturer, I could sense the upbeat mood among the exhibitors. That’s an achievement. More, that we find a fine combination of quality visitors from different fields shows the efforts that have gone into making it as also vantage from the industry. ” Hiten Desai
Country Manager, Cue Systems India
Regional Sales Manager, Commercial – Asia Pacific Milestone AV Technologies
“ The seminar tracks were definitely informative and will go a long way in elevating the level of professionals associated with the AV industry. The event offered a fantastic return on investment for Biamp. We were able to reach out to many new systems integrators as well as a number of end-users during the show. ” Robin Ghose
Regional Manager – SAARC Biamp Systems
Visitors like InfoComm India because … “ This is something we have been waiting to see happen. We normally go to different vendors or different products or solutions, sometimes we get the best; sometimes, we assume we got the best. But on platforms like these, we get to see a wide band of products in their latest format and more importantly, all under one roof. This makes it easy for us to understand what is best in the market, and what we can expect. We use diverse range of products and systems for dayto-day communications across diverse government departments, and shows like this help us to do it the best way. ” O P Khokhar
Deputy Director-General Directorate-General of Supplies and Disposal Ministry of Commerce and Industry, Government of India
“ It’s really good to see such a vast range of solutions coming together, all under one roof. We get to see first hand, and also have hands-on experience with diverse range of products. That helps us a lot when we plan information systems for our departments which is very very critical. InfoComm India has done a great job of getting them together. ”
“ Knowledge dissemination is very critical in this industry. The cutting edge products on show can be better understood if only their technology and modes of use is explained. The emphasis given to this aspect by the show is great. ”
Atul Kumar Singh
“ It’s very pleasing to see so many exhibitors taking to the show with their latest and best. We got to see some very fascinating technologies, and the tech sessions too appear to be well conceived. That’s very commendable effort. ”
ITS, Director (IT/MIS), Ministry of Defence
Kuldip Kamat
Managing Director, All Wave AV
Shyam K Shankar CEO, IdeasAhead
India as a market cannot be ignored.
India’s macro-economic outlook 2020:
India is the world's tenth largest economy by nominal GDP and third largest by purchasing power parity (PPP). The sheer size of India's market, its young population and increasing integration into the global economy, make it a key consideration for global companies looking to further growth.
• India is expected to be more than US$ 5 trillion (current market price) economy by FY20, equivalent to Japan (in terms of GDP in US$) as of 2010
By 2020, India is expected to become the world’s fifth largest economy, requiring innovative technology to support development, as a growing middle class demands better services, higher quality products and more efficient infrastructure. McKinsey estimates that India’s middle class will grow to 525 million by 2025, 1.5 times the projected size of America’s middle class. The InfoComm 2012 Global Market Definition and Strategy Study shows that India’s AV market is the fastest growing in the Asia Pacific – having grown 26 per cent annually from 2009 to 2012, with sales turnover reaching US$2.7 billion. The market in India is expected to continue growing at a rate of 25 per cent annually to 2015.
Excerpts from Executive Summary, India 2020 Economy Outlook, Dun & Bradstreet India
• India’s growth would be driven by rapidly expanding services sector • Strong growth in domestic savings will support domestic investment • Although consumption will continue to be the major contributor to GDP during the current decade, its share is expected to decline gradually due to significant increase in share of domestic investment • Substantial rise in private investment activity and surge in infrastructure investment to drive investment • Rising income levels coupled with increasing young working-age population will lead to significant growth in private final consumption expenditure • Under consumption, share of discretionary spending expected to rise significantly to 72% of private final consumption expenditure (PFCE) by FY20 as compared to 59.7% during FY10
Economic growth drivers: • Substantial investments in physical, social and agricultural infrastructure will be the key growth drivers which will enable the economy to achieve ‘inclusive growth’ over the current decade • Infrastructure investment (as measured by Gross Fixed Capital Formation) driven by rising demand for infrastructure facilities, bulging of the middle class and an increasing working-age population is expected to surge to 12.1% of GDP by FY20 from an estimated 7.0% of GDP in FY11 • Increased focus is expected on infrastructure development in new townships/rural areas which will provide further impetus to economic growth • Improvement in expenditure on education is expected to support in moving towards inclusive growth • Huge expected investment in agriculture sector to around 3.8% of GDP by FY20 as against 2.6% of GDP in FY11 (estimated) will facilitate agriculture sector to grow by around 4.3% during FY11- FY20 Moving ahead on the reform agenda – need of the hour: The centre and state governments are expected to continue to create growthenabling policies in the field of agriculture, industry, fiscal, financial and environment and increase their emphasis on development of social infrastructure. As India moves ahead to achieve economic and social development, we anticipate significant improvement in governance and reduction in corruption.
InfoComm India 2014. Poised for success. Following the resounding success of 2013’s inaugural full-fledged Show in India, the second InfoComm India in 2014 is poised to be even bigger and better. With leading Pro AV and communications systems suppliers eager to build on the buzz that the Show has created, many have pledged to return. In fact, re-bookings for InfoComm India 2014 have already exceeded 2013’s show size. Join them there. Take advantage of the buzz to bring your technology to India, and earn mindshare to gain market-share.
Who should exhibit. Pro AV manufacturers, suppliers, distributors who are looking to launch their products or increase market share in India. Exhibits include:
Mumbai. Embracing change. The most modern city in India, Mumbai captures the spirit of the changing pace set by modernization and globalization. It is the commercial and entertainment capital of India. It is also one of the world’s top 10 centers of commerce in terms of global financial flow, and the wealthiest city in India, with the highest GDP of any city in South, West or Central Asia.
• Audio & Video Technologies
• Presentation & Training Equipment
• Cable, Connectors & Switchers
• Projection Technology
• Audio, Video, Data Conferencing Equipment • Command & Control Systems • Digital Signage
• Display Monitors & Screens
• Electronic & Interactive Whiteboards
Building on the successful formula and experience gained, an extensive promotional program will be launched to bring your prospective partners/ prospects to the Show.
Mumbai’s business opportunities, as well as its potential to offer a higher standard of living, attract migrants from all over India, making the city a melting pot of many communities and cultures.
The city houses important financial institutions, the corporate headquarters of numerous Indian companies and
• Home Networking & Automation
Who will visit.
multinational corporations, as well as some of India’s premier scientific and nuclear institutes. It is also home to the highly acclaimed Hindi (Bollywood) and Marathi film and television industry.
• Public Address & Intercom Systems • Rack & Mounting Solutions • Security and Surveillance
• Signal Management & Processing • Systems Integration Services
AV TRADE & CHANNELS
• Finance & Banking
• Design Consultants
• Healthcare
• Systems Integrators
• Distributors & Dealers
• Rental & Staging Companies Institutional End-Users
• Architectural Design, Building & Facility Management • Business / Corporate / IT • Broadcast / Video
• Education & Training
• Entertainment & Performing Arts
• Government & Military • Hotels & F&B
• Integrated Resorts, Theme Parks, Sports Arenas • Legal
• Meetings & Events • Museums • Retail
• Sales, Marketing & Advertising • Transportation • Worship
Show Hours
17 September 10am - 3pm
18 September 10am - 6pm
(by invitation only)
(open to business visitors)
3pm - 6pm
19 September 10am - 4pm
(open to business visitors)
(open to business visitors)
Participation Fees
Non-members’ rate (USD per sqm)
Standard bare space (min. 18 sqm) Loyalty bare space
Applicable for 2013 exhibitors Only
325
315
295
285
30
30
Shell Scheme only
Double Storey Surcharge
(Additional surcharge applicable to double storey construction. Exhibitors must have at least 120 sqm contracted floor space and the built up area of the 2nd level must NOT exceed 40% of the contracted floor space)
150
Shell Scheme Package includes: • Wall partitions • Fascia board with booth number and company name in English • Needle punch carpet • Furniture, lighting and electrics as per entitlement table below Shell scheme area in sqm
Members’ rate (USD per sqm)
9-17 18-26 27-35
>36
Round Table
1
2
3
4
Stackable Chair
3
4
6
8
Lockable Cupboard
1
2
3
4
Information Counter
1
2
3
4
Waste Paper Basket
1
2
3
4
100W Spotlight
2
4
6
8
13 AMP Square Socket
3
4
5
6
Connect. Communicate. Collaborate.
@ InfoComm India 2014 17-19 September 2014 Bombay Exhibition Centre, Mumbai, India Book your booth today:
www.infocomm-india.com Or contact the organizer or the sales agent nearest to you.
Organized by:
InfoCommAsia Pte Ltd is the Asia Pacific regional subsidiary of InfoComm InternationalÂŽ, the international trade association of the professional audiovisual and information communications industries. Established in 1939, InfoComm's 5,000 members include manufacturers, systems integrators, dealers and distributors, independent consultants, programmers, rental and staging companies, end-users and multimedia professionals from more than 80 countries. InfoComm International is the leading resource for AV market research and news. Its training and education programs, along with its separately administered Certified Technology Specialist (CTS) and corporately administered Certified Audiovisual Solutions Provider (CAVSP) credentials, set a standard of excellence for AV professionals. InfoComm International is the founder of InfoComm, the largest annual conference and exhibition for AV buyers and sellers worldwide. InfoComm also produces trade shows in China, the Middle East, South America, Europe and Russia. Additional information is available at www.infocomm.org. A project of: Â
Organizer
Event Manager
David Lim
Sooraj Dhawan
InfoCommAsia Pte Ltd
Falcon Exhibitions Pvt. Ltd
t : +65 6354 4734
t : +91 11 23324288 / 23310051
f : +65 6725 8334
f : +91 11 23323953
m : +65 9683 5275
m : +91 9810490032
e : davidlim@infocommasia.com
e : sooraj@falcon-mail.com
InfoComm India 2014 InternaTIonal Sales Agents Austria, Germany, Switzerland THOMAS STUBER-MAYER TRADEX-Services GmbH t : +49 8177 998220 f : +49 8177 9982210 e : stuber@tradex-services.com China Mann Liang Baobab Tree Event Management Company Limited t : +86 20 8765 8975 f : +86 20 8765 5805 m : +86 138 2616 5914 e : mann.liang@baobab-tree-event.com Hong Kong & Macau Felix Tsang Baobab Tree Event Management Company Limited t : +852 3520 3638 f : +852 3520 3618 m : +852 91255543 e : felix.tsang@baobab-tree-event.com India Vaishali Dua Falcon Exhibitions Pvt Ltd t : +91 11 23324288 / 23310051 f : +91 11 23323953 m : +91 9899768875 e : vaishali@falcon-mail.com Japan Kiyoshi Satake Japan Representative of InfoCommAsia Pte Ltd t : +81 4 7134 1153 f : +81 4 7134 1153 m : +81 90 4730 3199 e : kiyoshi.satake@nifty.com
Korea Sunny Kim ACE Marketing Inc t : +82 2 541 2983~4 f : +82 2 541 2985 m : +82 10 6225 9016 e : sunny@acemarketing.co.kr Taiwan Jie Tsai ACE Forum Inc t : +886 2 2570 6960 #302 f : +886 2 2570 2305 m : +886 922 938 535 e : jie@aceforum.com.tw United Kingdom Warren White Ascent Events Ltd t : +44 1622 871 089 m : +44 7885 948 934 e : warrenwhite@ascentevents.co.uk Rest of the World David Lim InfoCommAsia Pte Ltd t : +65 6354 4734 f : +65 6725 8334 m : +65 9683 5275 e : davidlim@infocommasia.com