IILM INSTITUTE OF HIGHER EDUCATION December 2016
Exchange semester in New Delhi, India
Entrepreneurship Development Centre at IILM
Campus Events
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Exchange semester in New Delhi, India “Colors, Cultures, full of Life - India� A colorful country, a different culture, many religions and big festivals, these are the expectations with which I started my journey to New Delhi, India to take part in an exchange program at IILM. When my flight arrived at New Delhi and I left the airport, the first thing I realised was hot temperature of 38 degrees. It was clear to me that an unforgettable adventure had begun. -By Karan Motredja, Exchange student from HSBA, Germany
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I was feeling great on being the first HSBA student to be selected for an exchange program at IILM, New Delhi. Since many years I wanted to travel to New Delhi to gain an own impression of “Incredible India�. And with the huge support of HSBA, it finally became possible for me to fulfil my wish to study and travel simultaneously. Early in the morning, on a bright sunny day, I was on
my way in the taxi to one of the best business schools in Delhi, thinking about how the experience would be. On the first day I was introduced to my buddy mentor, who supported me to settle myself. At the same time there was huge support provided by IILM to search a flat which I could rent for my stay. And then, after receiving my time table for the semester, I started attending classes.
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The structure of the courses at IILM is different from those at HSBA. For most of the courses which I had selected, the grading system was divided into three parts- class participation, mid-term exam and final exam. The classes were largely based on students’ interaction, such as group discussions, presentations. I found that this method made the lectures live lier. The lectures were well structured and the content of the theoretical learning became highlighted with examples of the Indian economy and companies. Apart fromlectures, great hospitality of the people at IILM made my stay very special to me. Since the first day, I was feeling integrated in the whole college. With time it became more and more like a family atmosphere. During my free time, the students of the college made me familiar with typical Indian food. We went to several restaurants and had a
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wide range of dishes. Not only the Indian kitchen is wonderful, but also the way Indians celebrate religious festivals is awesome. During Navratri(an Indian religious festival) we had an event night at our college, which was full of colour, music and food. Beyond these festivals and the tasty food, there were many beautiful places to visit in and around Delhi. In the end, I can say from my experience that IILM is a place which offers wide range of knowledge, new friendships and lot of fun. The whole exchange semester made it possible to me to obtain new life experiences. The experiences I had during my stay were far beyond my expectations. There is a famous line which says: “everything is possible in India”, and my experiences made me say that it is true.
Company Visit – An Integral part of the IILM UBS Curriculum By Ms. Anindita Chatterjee, Assistant Prof. HRM The Company Visit module is an integral part of the IILM Undergraduate curriculum incorporated and designed for the SBS students keeping in mind their need to see and learn things practically from an industry perspective. An Industry visit helps to link theoretical knowledge with practical know how. For Stages 1 & 2 the visits were primarily linked to their subjects Information Systems, Project Management, Marketing & Finance. The first visit for this semester took place on 9th September, when the students of Stage- 1 went for a company visit to Country Inn and Suites (A Carlson Property). They were addressed by the HR Manager, Sales Manager, Front Office Manager of the Property. The visit was linked to Information Systems. Students learnt about the Information
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Systems and the processes followed at the hotel. They were also briefed about the various departments of the hotel, their competitors and the positioning of the brand.
Subsequent two company visits were arranged separatly for Stage 2 students in the month of October at HDFC Bank & Sheraton Hotel Saket. Here the students learnt about the
was open for both the stages, where the students were exposed to the process of making biscuits and confectionary. They were taken inside the In December, a company vis- premises and shown the operit was organized at Parle Bis- ations. A presentation on the cuits at Bahadurgarh which inception of the Parle group front end and back end operations at a bank and at a hotel from the respective operational heads.
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and the various products to explain regarding the posimanufactured by themmade tioning of the brands on each floor. the visit interesting. Overall the company visits conducted through the course of Semester 1 across both the stages considered a wide gamut of sectors keeping in mind the various modules being taught in class and linked to their entrepreneurship course. These visits make the acquisition of knowledge more practical and interesting for the students of BBA, in addition to the wide exposure they provide to the different The final visit forthis semes- sectors widening the scope ter was held at Ambience Mall for budding entrepreneurs. Gurgaon on 19th December which provided information on the retail sector. The students really liked this visit as they were briefed by the mall management starting with a brief on the history of the Ambience Mall, Leela Ambience Hotel and then went on The students also visited Pepsi Bottling Plant at Greater Noida on 7th December which the students attended across both the stages which was linked with their Marketing & Project Management. At the Pepsi plant, a plant tour was conducted for the students where it was explained how the bottling and canning processes are done along with their assembling procedure.
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Company Visit To Pepsi Bottling Plant - Manvi Jain (SBS Stage 1, 2016-19 Batch) As a part of the graduate program at IILM, all the students of Stage 1, as well as Stage 2 visit various companies for first hands on experience. In this context, a company visit was organized by the college to Varun Beverages Limited, a Pepsi Bottling Plantin Greater Noida on December 7, 2016. A huge number of excited students visited the plant on the decided day. After we arrived at the Pepsi plant, the Manager requested us to cover our heads, and remove wristwatches to avoid any particle from mixing up with the chemicals or going into product while packaging. He then talked about the industry and its various operations. He shared with us that in the winters they reduce their production and in summers they increase it as people naturally prefer beverages more in summers as compared to winters just
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like Pepsi. In this visit we came to know that this plant is the 2nd largest in the world and 1st largest in India, which produces not only Pepsi, but also Slice, Fanta and Litchi juice After this brief, they showed us how bottles are manufactured. They informed us that in an hour, they are able to manufacture about 18000 plastic bottles of different shapes and style. The machines which are used for this process are imported from Germany. After this they took us to Line 1, which is the Counter Principle, where they fill-up the bottles with soft drinks. The filling of bottles is done by a process; firstly they pour the appropriate gas in the bottles, which is measured with every bottle and every time when the bottles are filled, they pour liquid (which is exported from abroad), and then they pour in some water, and towards the end they close the bottles
tightly, which is again done by the machine itself again. After Line 1 they took us to Line 2 which is the Gravity principle, where they fill bottles of juices like Slice, litchi etc. They also showed us how glass bottles are recycled. It takes 24 hours to recycle glass bottles. They first wash the glass bottles with normal water, then with some chemicals, and finally with normal water again. Once the bottles are completely recycled, new manufacturing date is put on the bottles, and according to their policy they have to crash all recycled glass bottles after every 15 years and bring in new glass bottles into the pictures. Apart from the learning we had, I would say that the Manager and the Employees were cooperative. This visit turned to be fruitful learning experience and we learned how to manage a company well,
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which is a very important requisite for being a successful entrepreneur Additionally, the Company provides internship to the students usually in month of July. And there no restriction to visit the Plant as anyone can avail the opportunity to see how it operates. To conclude I would like to say that this visit was a great learning experience. It taught us what makes a good entrepreneur.
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Book Review By Prof Sujit Sengupta
THE GREATS ON LEADERSHIP By Jocelyn Davis Nicholas Brealey Publishing (2016) Price – 599
My five year old grand daughter has started school this summer, and her first school project has been to dress up like one of the fictitious characters of her favourite book and deliver a speech with a brief sketch of the character in the class. She dresses up like Roald Dahl’s Matilda and her mother, my daughter in law coaches her all she can to a five year old about Matilda and the book. Now, one may ask, what has Matilda got to do with management studies? Or, for that matter with a book on leadership? Well, Matilda is not important here, it is the author who is of interest. Jocelyn Davis explains in this book on leadership how the insights of a great
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great philosophers, like Plato, statesmen and political leaders like Machiavelli, Abraham Lincoln and Churchill, and insights of great storytellers like Maupassant, Dahl and George Bernard Shaw. Even seemingly romantic stories of Jane Austen have characters like Emma who stand out as examples of “deep studies of the processes by which individuals develop, It is not Dahl alone whose work or fail to develop, intellectually can be studied as examples and morally.”(page 230) of leadership qualities. The Greats on Leadership picks It is not a novel idea anymore up characterizations by great to find what makes a great authors, the nuances of the leader in Indian epics Macharacters of the protagonists habharata and Ramayana. But and how they reflect leader- this book is different. It doesn’t ship qualities as the stories limit itself to the lessons these develop around them. While stories impart and how the Shakespeare’s characteriza- authors present leadership in tions often involved intricacies their respective works. The of politics and feuds for pow- narrative in this book starts er and his characters are multi with a detailed table on the dimensional beyond doubt, different perspectives of modwhere Jocelyn Davis succeeds ern management teachers and is in the analysis of the works of the classics. In the preface author reveal certain aspects of leadership as they weave stories around their characters. Roald Dahl is a famous writer of children stories, but he also wrote a few books for adults, and Jocelyn Davis states, “As a portrayer of the phenomenon of cognitive bias and its effects on decision making, Dahl has few equals.”
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itself Jocelyn Davis states, “I’ve long believed we can learn more about leadership from the likes of Shakespeare, Machiavelli and Jane Austen than we can from today’s MBA programmes and management theorizers.” The book starts on this premise and then goes on to explore ingredients of leadership. Each new idea is analysed in a brief narration of a masterpiece, and the lesson is drawn. The book is an interesting read not only for management students for the fresh approach in its handling of the subject of leadership, even students of literature will find this book a worthwhile exercise to explore. And for the depth of its treatment of the subject of leadership, it will be more useful to the teachers and management Gurus alike. In its final chapter the book almost assumes a lofty level of spiri-
tualism in its understanding of the qualities of a true leader when it talks about the fourth level of leadership, quoting Tao TeChing. Excerpts When the Master governs, the people are hardly aware that he exists. Next best is a leader who is loved. Next, one who is feared. The worst is one who is despised. If you don’t trust the people, you make them untrustworthy. The master doesn’t talk, he acts. When his work is done, The people say, “Amazing: We did it, all by ourselves!”
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Whether one can learn how to be great leader from a book or leadership qualities can be taught in classrooms can be debatable and corroborated by Lee Kuan Yew (1923-2015) the first Prime Minister of Singapore who governed for 3 decades “I do not know yet of a man who became a leader as a result of having undergone a leadership course� Most of the qualities of great leaders are ingrained in their personalities and learnt from experience and wisdom. Great authors and writers bring the
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elements of great leaders or the shortcomings that come on the way as the plots develop and characters of protagonists evolve, and Jocelyn Davis’ book brilliantly explains the points. However, this book can be a tool for HR development personnel to use and identify managers in organizations who have leadership qualities. After all, people can also be groomed for realizing their full potential and to enhance performance.
Alumni Profile
Puneet Mathur
1996 Batch Brand Manager (Business Head India) Tissot watches, New Delhi, India 17 years of experience in sales & marketing, brand management, retail & business development, product management & trade promotion etc. in Life style & luxury brands, consumer durables, FMCG sectors.
Core Competencies include Managing P&L for the business, team handling, marketing budget, business forecast & tactical plans, handling agencies & vendors, ATL-marketing communication, PR, Events & Promotion, Product pricing, Training, visibility & merchandising. Involved in product planning. Achievements: •Appointment of sales team •Established distribution for ck in 20 cities with app 100 POS in 1 year •Achieved immediate recognition through aggressive advertisements & PR initiatives •Negotiated space & planned to set-up large Shop’s in shop for the brand •Achieved break even for the brand in May 2009 •Developed vendors & implemented international visual merchandising concepts
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Campus Events Extra-curricular Activities Chess competition was organized for students of UBS. The competition took place on 14th December, 2016. Participants from all the four teams, named after popular Harry Porter series participated. In both the tournaments, Team Hufflepuff stood as the winner. Archit Aggarwal, Stage 1 and Sarthak Aggarwal, Stage 2 represented the winning team. Team Gryffindor and Team Slytherin gained runner up positions. Manvi Jain, Stage 1 and Te-
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jas Kumar, Stage 3 repre- students of various UG and sented Team Gryffindor and PG classes are regularly adTeam Slytherin respectively. dressed briefly on topics such as dealing with anxiety and the importance of building a Learning and Devel- support group of close-knit friends. opment Unit The Counselor is available in Workshops and other case students wish to discuss activties in December 2016 any issues troubling them, or Building self-confidence just for overall personal and workshop was conducted on development. Dec 20, 2016 for SBS students of all stages. The workshop focussed understanding the nuances of self-esteem and self-confidence and their inter relationship. Students learned simple and effective techniques to overcome nervousness and improve their self-confidence while presenting. They were also made aware of the techniques to improve self-esteem that has a longer lasting effect on their over all level of self-confidence. As part of the LDU initiative,
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Entrepreneurship Development Centre at IILM -Dr. Daisy Mathur Assistant Professor An Entrepreneurship Development Centre has been created with the primary aim of encouraging entrepreneurial mind-set among students in order to guide them in realizing their dreams. This will be achieved through one-on-one interaction with students , workshops , thought evoking activities/ games, sessions with start-up founders and simulations to initiate and develop the entrepreneurial spirit among students.
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A 2-day EDC Event was Mr. Bijoy Majhi founder of a organized on 16th and 17th famous bakery Angels in My November 2016 which had Kitchen explained his jour-
sessions with Startup founders as well as idea generating competitions. The students who won were given cheques worth Rs. 1500 as gifts. Among the speakers were Mr. Pawan Kapoor, CEO/Chairman of JV International who gave different examples of entrepreneurs, their successes and failures.
ney as an entrepreneur and then encouraged and advised students who showed entrepreneurial inclinations.Ms. Kanika Tekriwal, founder of Jetsetgo also shared her road to success and gave insights about how to succeed by executing . Alumini Arjun Bhardwaj, founder of JKM Hospitalty
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shared meaningful insights about his business. Divya Chaudhary, PGDM 2nd year student of IILM, LR Campus also presented her startup details and business model. She has started her own venture Divyashree alongwith her classmate Shrishti Tyagi. Similarly 4 Alumni of IILM LR campus 2008-2011 UBS batch, Mr. Tarun Arora, Founder - Niche Cafe and Bar, Ms. Tanya Kathuria, Founder-Luxury Statement Jewellery by TI Couture and Ms. Neha Singh, Founder - Freelance Graphic Designer @ NS Design shared insights on their journey and challenges so far. Several competitions were conducted with cash prizes. One competition involved investing money in Divyashree business wherein the students were asked to invest amount within Rs. 50000 in her business with reasons to be given on why or why not. Another
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competition involved best suggestion given to Arjun Bhardwajfor overcoming challenges he was facing in his business. An activity by the name of Dragons Den was played wherein a customer profile for luxury items was shared with the students and every team had to present an idea on what product or service he/ she would like to offer looking at the customer profile. Everyone was given Rs 100 to invest in different proportions to different ideas. There was cash prize for the best idea which was decided based on highest investment that any idea got and also a cash prize for the person who made highest investment in the winning idea. Overall students appreciated both the external speakers and activities that were organized and were looking forward to more such events.
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Another EDC workshop was held on 16th December 2016, which started with a session on Opportunity recognition and idea generation, suggesting that the entrepreneur must keep in mind the gaps in the system in order to ensure need for that idea. The second session was about 5 habits of successful entrepreneurs. The workshop culminated in an activity wherein groups had to come up with an idea and present it to everyone. This was similar to the competition conducted in the EDC Event earlier because of its success.
Everyone was given Rs 100 to invest in different proportions to different ideas. There was cash prize for the best idea which was decided based on highest investment attracted by the idea/product/service. Fun and learning packaged in an attractive manner, that is what the EDC workshops are, exposing students to the practical aspects of entrepreneurship, preparing them to be successful future entrepreneurs.
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