The Edge by IILM Institute for Higher Education

Edge

Editorial IILM has been among the very few higher education Institutions in India to offer world class International Education to Indian students as early as mid nineties. IILM International partners include some of the renowned institutions listed in the FT World’s top 100 universities.

Editorial Board Mrs. Malvika Rai Prof. Rakesh Chaudhry Dr. Sujata Shahi (Sr. Director, Gurgaon) Dr. Taruna Gautum (Director, Greater Noida)

Dr. Smitha Girija (Director, Lodi Road) Dr. Bhavleen Rekhi

IILM signed its first collaboration almost 20 years ago with University of Bradford UK to offer its B.Sc.(Hons) Programme in Management in India at its Lodhi Road New Delhi campus beginning Fall semester in 1996. IILM also offers The MIB-MDM (Masters in International Business - Managing Diverse Markets) in partnership with FH - Dortmund University of Applied Sciences and Arts, Germany. In this programme, both German and IILM students study for one semester each at IILM and FH University, Germany. IILM International Linkages provide students with the options to pursue full semester abroad and Short-Term Study programs at reputed business schools and universities all over the world. The Indian Institute of Corporate Affairs (IICA) and IILM an MoU on February 19, 2015. IICA has been established by Ministry of Corporate Affairs, Government of India to act as think-tank and centre of excellence to support the growth of the corporate sector in India. IICA and IILM will jointly offer training programmes to public sector and corporates in various areas covering competition law, corporate governance, business sustainability, environmental sensitivity and social responsibility. Dr M. M. Joshi, member parliament, and former HRD Minister delivered the 4th Dr Kulwant Rai Memorial Lecture “Dilemmas of the Modern World.” Dr Joshi ‘s lecture shared deep insights into the issues of growth and sustainability.

Published by IILM Institute for Higher Education 3, Lodhi Institutional Area, Lodhi Road New Delhi-110003 Phone: 011-40934365 Email: edge@iilm.edu Printed by Arnav Print Private Limited B 2/1, Okhla Industrial Area,Phase - 2, New Delhi - 110020, India

After getting license for TEDxIILMNewDelhi, IILM hosted its first TEDx event at the Lodhi Road campus, featuring a diverse lineup of educationists, entrepreneurs, sportsmen, political leaders and innovators, exploring everything from Lifelong learning to Mountaineering, Success in sports, business, media, and politics.

The

IICA signs MoU with IILM Institute for Higher Education

IN-HOUSE MAGAZINE FOR LIMITEd CIRCULATION

Life Long Learning : TEDx IILM New Delhi

Dr. Kulwant Rai Memorial Lecture by Dr. Murli Manohar Joshi

Skills development can play a significant role in helping students land a good job. IILM and National Skill Development Corporation (NSDC) recently signed a MoU to develop and offer Skill Development modules in various areas. This issue of The Edge also includes a number of other articles of topical interest along with regular features. Enjoyable reading.

Contents

Canadian Deputy High Commissioner At The Iilm Second International Prme Conference

IILM-as pioneer in International Education in India

India’s Rural Markets: More Promising Than Ever

Ten Significant Points Your Startup Cannot Ignore.

Iilm Signs Mou With National Skill Development Corporation

The Nineteenth Convocation Ceremony of IILM Graduate School of Management

30 34 36 38 48 52 56

The Mission Of Higher Education Alumni Profile Faculty News

Campus News Banyan Tree School, Jagdishpur Book Review International visitors

IICA signs MoU with IILM Institute for Higher Education other areas of our economy have passed through the portals of three IILM Institutions in NCR Delhi.” Dr Chatterjee added “that the he believes there are many strengths, that both the institutions can share with each other. I see this MoU as a confluence of two streams – academic acumen and business intellect. There are areas in which IICA operates, which would be of great interest to budding managers who have placed their future in your hands,”. Dr. Bhaskar Chatterjee and Mr. Anil Rai signing the MOU.

he Indian Institute of Corporate Affairs (IICA) signed an MoU with IILM Institute for Higher Education on February 19, 2015 at the IICA campus in Manesar, Haryana. The objective of the MoU is to establish an active collaboration covering various areas related to industry and academics and other areas mutually decided by the two institutions. The MoU was signed by Dr. Bhaskar Chatterjee, Director General & CEO, IICA and Mr. Anil Rai, Chairman, IILM.

On the occasion of signing ceremony, Dr. Chatterjee said, “Today is not just a ‘red-letter’ day for both the institutions; it is also the day that marks beginning of a very fruitful partnership. It is always a great pleasure to be associated with people who are managing reputed educational institutions and who literally make education their life. Good education amongst our youth sows the seeds of a great future for the country. Shri Anil Rai has been a pioneer in the education segment. Many leading lights of our business, industry and

pioneering organisation within a short span of time. Established in 1993, IILM offers both post graduate and under graduate programmes in management education. IILM has been conducting training programmes for IAS and IPS officers since 2004, for over ten years. IILM also conducts a number of training programmes for public sector undertakings and some of the leading corporates in India. IILM was inducted as a United

Nations Global Compact PRME Champion business school in September 2013. The Principles for Responsible Management Education (PRME) are a United Nations Global Compact initiative whose mission is to inspire and champion responsible management education, research and thought leadership globally. IILM is one of the 30 business schools from all over the world (and only one from India) who have been inducted as PRME Champion business school.

IILM is also the Co-lead for faculty development group of PRME along with Copenhagen Business School Denmark and Babson College Boston USA.” Others present at the MoU signing ceremony included Mr. Anand Rai, Prof Sujit Sengupta, Prof Rahul Mishra from IILM and faculty members from IICA.

Professor Rakesh Chaudhry, Senior Director, IILM Institute for Higher Education said that, “IILM team is honoured to be here at the MOU signing ceremony of the collaborative partnership between IICA and IILM. This partnership is inspired by our shared objectives in promoting and Responsible Management Practices in industry, government, and academia through research, education and training.” Professor Chaudhry highlighted that “We are impressed with the infrastructure and intellectual capital of the IICA. Dr. Bhaskar Chatterjee’s dynamic leadership has made IICA a great and

(From L to R) Shri Dhanendra Kumar, Principal Advisor, IICA, Dr Bhaskar Chatterjee, DG&CEO, IICA, Shri Anil Rai, Chairman, IILM, and Shri Anand Rai, Vice President, IILM

IILM-as pioneer in International Education in India

About University of Bradford “In 1882 when we began as Bradford Technical College, Bradford was the textile capi-

grow steadily, increasing student numbers and the range of courses on offer. The student population leapt from 2,000 in 1966 to more than 17,000 today - including 4,000 students studying around the globe. University of Bradford has been pioneering in our course provision - the first British university to offer a Peace Studies degree, the first to set up a modern business school and the first British university outside London to offer parttime degree courses”

Twenty years of delivering an International Degree Programme

Professor Brian Cantor-Vice Chancellor, University of Bradford, conferring degrees to the students

ILM has been a pioneer in offering world class international education to students in India.

Professor Jon Reast, Dean School of Management, University of Bradford giving the Convocation address

IILM signed its first collaboration almost 20 years ago with University of Bradford School of Management to offer its B.Sc. (Honours) Programme in Management in India at its Lodhi Road New Delhi campus beginning Fall semester in 1996. In its December 2014 rankings, The Financial Times has named Bradford University School of Management as one of the leading business schools in Europe.

tal of the world - its renowned products reaching the four corners of the globe. Today, our world-class teaching reaches out to those same four corners, bringing students from 150 nations together in one place of learning excellence. In 1957 Bradford Institute of Technology was established to take over the higher education role of Bradford Technical College. In 1966, Bradford Institute of Technology was granted a Royal Charter to become the University of Bradford - the 40th university to be created in Britain. British Prime Minister Harold Wilson was its first Chancellor and the University began to

IILM Undergraduate Business School has developed into a truly International Institution that offers a choice of programmes at the undergraduate level. The students have a unique option to enroll for courses at IILM, study for a year or two and then take a transfer to a university or country of their choice to complete the degree program. With almost 50 International linkages, IILM is a launch pad for students who wish to pursue their International education at leading Universities in UK, Europe, and Canada. Apart from this, IILM International Linkages provide students with the options to pursue semester exchanges, foreign internships and Short-Term Study Abroad trips at some of the reputed universities all over the world

IILM has many mutually beneficial partnerships around the world with other institutions and with communities. Through these partnerships we are able to extend our reach and our capacity to bring the work of the top institutions to a wider audience, as well as to ensure that our work remains relevant to the world around us.

Masters in International Business - Managing Diverse Markets Programme The MIB-MDM (Masters in International Business _ Managing Diverse Markets) programme is based multi-country alliance of three leading business schools including comprising of FH- Dortmund- University of Applied Sciences and Arts, Germany, University of Babes Bolyai, Romania, and IILM. This program aims to set a global standard for an international study program that focuses on the challenges of multinational corporations operating in different market and socio-economic conditions. The core focus of the MIB_MDM is to view the differences in markets, societies and cultures as opportunities. This Master’s Programmes is designed around • Excellence in teaching, organization & ethical conduct • Understanding of cultural & societal diversity as an opportunity • Advocate respect, empathy &

responsibility. The program has been a tremendous success going by the student and faculty feedback and comprises of students of five nationalities- Germany, Mexico, Kenya, Nepal & India. This offers an unmatched cross-cultural flair and experience to the program.

Study Abroad Programmes Studying abroad provides significant exposure, especially to management students. The level of exposure, experience and personal development are unmatched. IILM Institute for Higher Education is also accredited by SAQS (South Asian Quality Improvement system). SAQS was developed by the Association of Management Development Institutes of South Asia. Only 14 business schools across South Asia have received this accreditation till date. IILM is the only business school from India to be inducted into the group of 32 higher education institutions as a champion business school by the United Nations Global Compact PRME (Principles for Responsible Management Education) initiative. We are pleased to be one of 32 schools, out of almost 600 signatories, invited to be a member of this elite group. PRME Champions group has three lead groups working in areas of Curriculum Development, Faculty Development and

Professor Brian Cantor-Vice Chancellor, University of Bradford, Mrs Malvika Rai - Chairperson, IILM and Dr. Vandana Srivastava lighting the lamp

Research. IILM is a co lead for the Faculty Development sub group along with Copenhagen Business School, Denmark, and Babson College, USA.

Experience at EM NORMANDY – A direct narration by a student. Given an opportunity to study at em Normandy was one of the most exceptional chances given to me. The way of teaching is very practical over here. The concepts, the theories are related to the real world examples and explained in the class. The subjects are not only taught theoretically but students are asked to put their views about the ongoing situation and what could be the further improvements done in regards to the discussions going. A healthy debate is also conducted at the end of the class so that both positive and negative impacts about the situation are considered. For example the subjects taught till

1st semester to us were “Role of Companies in Sustainable Development”, “Operation Engines”, “Cultures in Different Companies”, all of these three subjects were taught to us by excellent faculties from Argentina, France and Germany respectively.

Professor Jon Reast, Dean School of Management, University of Bradford giving his address at the Convocation

not enough. Wherever you stay, you are supposed to have some knowledge about the language and about the people of that country. As we landed in France the main challenge for us was how to cover the communication gap between the people of France and us. Neither they could understand us nor could we understand their language.

As the college emphasised on practical learning, the faculty asked us to visit more countries of Europe and understand the culture, the diversity of people of different country. Therefore, I went to Brussels the capital of Belgium, Amsterdam the capital of Netherlands. I had an amazing experience travelling to different countries. Also

Talking about the culture of the class, the class is highly diversified. Students from different countries are studying over here, which is helping us to know the culture, their working methodology etc. Living in a foreign country helped me to deal with some challenges. The weather, the food, the country regulations etc. were some of the issues we had to deal with. Money was also a concern for us. Living in foreign country helped me to learn about how to manage with the limited amount of resources available; also it taught that knowing just one language is

Mrs. Malvika Rai and Professor Brian Cantor with the graduating batch

the scenic beauty of Europe is breathtaking. It has been two months now living in Deauville, France and it has been challenging yet a lot of learning as well and fun studying at EM Normandy and I hope that the rest of the two months of my stay will make me gain experience and help me for my future placements.

Life Long Learning : TEDx IILM New Delhi

EDx NewDelhi’s first event was organized on 28th November 2014 at the IILM Lodhi Road New Delhi campus, featuring a diverse lineup of educationists, entrepreneurs, sportsmen, political leaders and innovators exploring everything from Lifelong learning to Mountaineering, Success in sports, business, media, and politics. The TEDx Program is designed to help communities, organizations and individuals to spark conversation and connection through local TEDlike experiences.

Valson Thampu Rev. Valson Thampu is an educator, Christian theologian and Principal of St Stephen’s College, University of Delhi. “I was born in tragedy and raised in poverty. I had to battle daily against the demons of negativity and hopelessness. Had I lost that battle I would have collapsed on the dunghill of bitterness. Instead adversity proved to be the wind beneath my wings. This is where faith played the most empowering role in my life. It still does.” During his talk, Dr Thampu shared the episode of Prophet Mohammed and Gabriel. He also challenged the two fundamental stereotypes of learning: the place where

learning takes place, and the person who teaches or the source of learning. He said that Nature was his university, and gave various examples of Nature to learn from. In his thought-provoking talk, he also emphasized on ‘seeking’, and how learning would easily follow. The talk ended the insight that learning does not happen with only half of our brain, but the whole body and the soul are involved.

Arjun Vajpai Third youngest Indian to climb Mount Everest Arjun Vajpai is the third youngest Indian to climb Mount Everest. He achieved this feat at an age of 16 years, 11 months and 18 days. On 20 May 2011, he became the youngest climber ever to summit Lhotse, Arjun also became the youngest to summit Mt. Manaslu . In his speech, Arjun focused on the power of dreaming, and also cautioned the audience that it is not easy to achieve them. He inspired the audience to be prepared, trained, and invest time on oneself in order to be able to dream big and chase them. He motivated the young audience to figure out the “Everest” of their lives, and urged them to experience their lives and dreams to make life an amazing journey. Arjun’s talk was followed by a

unique musical performance of Gitana Singh-an Opera trained singer.

Ankur Warikoo delivering his talk at Tedx Conference

musical performance band Astitva, which is a multi-genre Hindi band.

Ankur Warikoo Head, Groupon APAC Emerging Countries Ankur Warikoo is the Head of Groupon APAC Emerging Markets. Ankur was featured in Fortune Magazine’s 40 under 40 List for India 2013 and was named as one of India’s Top Executives Under 40 by Business Today in 2014. Ankur shared his life’s journey with the audience. He charmingly described how he took up every opportunity that came his way, and how one opportunity led to another. He shared the strategies for success in business.

with the Indian team to play the Yorkshire cup. His next stop was playing in Spain for the Valencia cup. Since he has come back he still played for India U-19. Now he has started his own football academy named “ExtraTime Football Acadmey” in hope that he shall be able to make some difference in the sport that gave him everything. The audience then enjoyed the

Next speaker at the TEDxNewDelhi was Rachit Kumar - an Entrepreneur, a business coach and an author, with vested interest in six different businesses. He established a Pharmaceutical Export Company in Kiev, Ukraine marketing and distributing medicines all over Ukraine and has also published two book titles : “Mapping & Analysis of The Drug Discovery & Development Process” and “Dreams - how we let go of our simplest wishes”.

Kalikesh Narain Singh Deo A renowned politician and leader of BJD political party, Kailkesh attended the Doon School, Dehradun and graduated in Economics from St. Stephen’s College, Delhi University. He has represented

India in shooting and basketball. Prior to becoming an MP, Deo was the youngest member of the Odisha Legislative Assembly. In the general election in 2009 KN Singh Deo has become a member of the 15th Lok Sabha. He has been a member of the Public Accounts Committee and Energy Committee. Kakilesh enthralled the audience with his experiences and insights to the Indian Political scene.

Niha Masih Niha Masih is a broadcast journalist. She works with NDTV and is the only female journalist from India who covered the Israel-Gaza conflict. Her talk covered her vivid experiences of war in Gaza Israel Conflict and how it effects the life of those who are living in the war zone.

Akhil Mehra International Football Player Akhil Mehra started playing football when he was in class 8th. As he started to move up, he started to play football at a professional level. He went

Astitva, a multi-genre Hindi band, performing at the TEDxIILMNewDelhi

Gitana Singh, trained in Opera under Situ Singh Buehler performing at the TEDxIILM New Delhi

OTHER EVENTS

Dr. Kulwant Rai Memorial Lecture by Dr. Murli Manohar Joshi

world is out of balance, it has lost balance. Its not me alone but also then Chairperson of the World Bank also agreed, and not only agreed but also emphatically announced that this world is out of balance and we have to bring it back to balance. So what is this out of balance and why do we say that it is out of balance. Lot of technological advancements have taken place in all branches of science, communication technology, medical science, space science, atomic energy, robotics and what not. Certain communities have acquired during last 50-60 years, astronomical level of consumption while on the other side 1 million people sleep hungry every night and many of them, in fact more than half of them

live in India. So this is the imbalance. The first 20% of the globe consumes 80% of the global GDP and the remaining 80% live on the balance 20% - so this is the imbalance. More than half of the world has no drinking water, nobody cares to set this right except to supply some bottled water in the name of potable water. I wish not to scare you but to warn you that water problem is growing very fast not only in India but in the entire world. India today is water stress country and God forbid, in 10 to15 years it will become water scarce country. That will be the end of any burden to manage water systems in the country. So it is very good to manage international institutions, international affairs and international economy, we must also have a look on the other side of

the economy. On this half or on more than half of the world. It needs more management than (affluent) 20% of the world for which all the management institutions are working. This is the imbalance. Indian agriculture is completely mismanaged, Indian railways are mismanaged, Indian power system is mismanaged, Indian health system is mismanaged and excuse me, Indian educational system is mismanaged but still we are having a large number of management institutions growing leaps and bounds every decade in this country and the country remains mismanaged. This is also the imbalance. It is not global it is local . So how to manage this imbalance. The biggest imbalance is that we donâ&#x20AC;&#x2122;t manage ourselves. If

Dr M.M. Joshi and Mr Anil Rai lighting the lamp at the 4th Dr Kulwanr Rai Memorial Lecture

â&#x20AC;&#x153;

Dr Chaudhry, the academic staff and students of this institution, members of Shri Kulwant Raiâ&#x20AC;&#x2122;s family and distinguished guests, I consider it as a privilege to be here this morning to address the upcoming managers who are trained by IILM. As Dr Chaudhry has explained the mandate of this institution, I think you have a very happy burden on your shoulders because you are one of the very few institutions to be selected by international bodies to prepare a set of intellectuals who would

be guiding the future course of management not only in India but other countries also. First let me say that my association with this institution is pretty long, association with Shri Kulwant Rai ji was even longer and the common bond between him and me were the great Satya Sai Baba. I remember Sai Baba coming to your house and staying there, coming to the Sai Institute School . Satya Sai Baba was a great saint, humanitarian and a person with a great foresight. It is a loss to humanity that we could not preserve him for long. Kulwant Rai ji was also

inspired by Satya Sai Baba. I know that for number of years many functions that were organised in Puttaparti, Kulwant Rai jee played a very important role, especially when I went to deliver the convocation at Satya Sai Institute. Kulwant Rai ji was devoted more and more towards education and now the mantle has fallen on his family which has been successful in creating an institution of international order . Now because you are an internationally committed institution, you must have a look on the world around you. If I can say one sentence - this

Dr. Murli Manohar Joshi delivering the 4th Dr. Kulwant Rai Memorial Lecture

we want to manage any institution, any instrument or a particular system, at least the manager should manage himself. This is another imbalance. We are trying to be managers but we mismanage ourselves. This is another misbalance. These are the contradictions, dilemmas of the modern world. The way the disparities are increasing not only among the nations but within the nations and also within the nations- within the communities and yes this is also imbalance. So the question is how to manage this imbalance. Another important feature with which you all are concerned is that the growth or the development of any country is directly related to its GDP. Most of the time your attention is on how to increase GDP. What does GDP measure? If the GDP is growing, does it mean that the health system of the country is becoming better? If the GDP is growing does it mean that the educa-

tion of the masses is becoming better? If the GDP is growing does it mean that employment in the country has been created to the extent the country needs it? If the GDP is growing does it mean that the quality of education in country is becoming better? If the GDP is growing then is the feeling of wellness growing? Friends, statistics is one thing and reality is another. The GDP in my opinion does not represent accurately what we mean by development of country. It is at best giving variations in average income or average production converted into money value. It is like change in the stock market values. If I take 10,000 Rs from you, GDP goes up and if return this same Rs10,000 GDP again goes up. So it is a very tricky index. It does not measure the development of a nation correctly. This is something which we

The audience pondering over the questions raised by Dr. Joshi on Environmental Sustainability

have to be clear in our mind. All economic activities today are based upon the improvement and increase in GDP. So much that sometime back the prime minister of United Kingdom said that we should add the income from prostitution in the GDP. Another gentleman said that we should add the value of drug trade in the GDP. All of you ponder on this statement. Does it mean that we should allow people to become drug addicts so that the GDP grows more or do we allow flesh trade so that GDP increases. Recently I read an article which said that prostituion must be legalised. It is the same phenomena of increasing the legal income. So let me ask a straight question. I am not giving any moral values but is it correct to allow to these activities for the development of the country. Does the development of a country mean larger number of drug addicts or larger number of people involved in flesh trade. If it is not then you can safely say that GDP is a very tricky index to represent the growth or development of a country. So what should be the real users. That I leave upto you- the scholars who might devote more attention that what does GDP actually mean and what is the proper index to replace. Around 6-7 years ago this question was raised by the French President Mr Sarkozy. He said what is happening around me. People say that the GDP is growing but our health security is not growing up, our education is not growing up. People are unhappy, there is turmoil. So what should be the

measurement index for France or for that matter the whole Europe. He asked this question very seriously and then he initiated a commission of international economists. These people worked hard and produced a report. The title of the report is the “ Mis-measurement of our lives with the GDP.” Everything has been converted into mechanical working. This is known as the mechanical view of the universe that the universe is a machine, my mind can operate on that machine provided I know the laws of the machine. So they say if you want to understand anything you divide it into parts and then you reassemble it. The common example was of the clock which they used to think is the immediate replica of the universe. So, it is a machine, if you want to understand a machine dismantle it and reassemble it you will know the machine. In this process they found out that nature’s composed of atoms. Furthermore, they went on even dismantling atoms and they found the fundamental particles. So this is one side, this gives you a mechanism, a division. My body is what, it’s a composition of various limbs, this hand is a lever and there is no technology which can work in as sophisticated way as my fingers work. My heart, they say it is a pump, my kidney- it is a filter. So, how does it change the body? You now find different type of literature, what I did in my time is no longer there. Differ-

ent metaphors, different sounds and now the language is also different. I think that after 1015 years (this is what you talk of Victorian language) even our daily language will also be missing. Someday it will turn into a skeptic language encoded into certain symbols which you tweet or which you just send through messages. So, this is how the technology is taking. It is not a very happy aspect. While you should be happy there are so many gadgets around us, kidneys can be transplanted, hearts can be transplanted, eyes can transplanted within half an hour, knees can be replaced. Everything is possible but the human personality is a must. Forget about the humanity you are just now a number and with this all comes your egovernance and transparencies. What you need is just number 5, 10 or 15 whatever it is. She is number 5 or 7, this much, account no. this much, citizenship no. this much and your numbers are then saved in a computer. If there is a virus you are gone you have no existence. Your living existence is of no significance it is the computer who signifies you, the Adhaar card signifies you. Say for example your pension code through a virus is somehow missing you won’t get your pension. So, if you are alive or dead that will be shown to you by a technological system. What you are going to decide is defined by that system. You are not defined as a human being as a part of a community a father or a husband or a wife but what you are on a computer, you are there. If you are not

there, you are not existing. So, the existence has been reduced to a computer number. This is the other side of the computer. Not denying the fact that computer is a very good instrument as I have taught it and I have made the IT institutions grow in this country. But I didn’t mean it should be like this. There should be a limit to it, there should be a limit to growth in this planet. There should be a limit to all those technological development after a certain level. That is to be decided. But today this technology has become an important instrument of increasing or decreasing your GDP and that GDP as already discussed is not a correct wizard. Therefore the entire technological development is not going to take you anywhere, it will take you to a certain level and beyond that level you lose your personality, you lose your existence as a human being and what you become only a number only a small machine. I refused to consider this whole system as a machine I do not want our relationship to become mechanical like you are one part of a machine and so on. We are living human beings. Perhaps the only planet in this universe up till now where nature has given life. They are searching for life in other planets. We are willing someday we might get planet with lives. But up till now, no other planet has been discovered with life so we must not destroy this most unique gift of nature, the life. This life has been given to us by the nature. Nature has been so important,

about it. We are the gifts of nature, nature has composed us, nature has to protect it and we must realize that we and nature are one. This universe is one single entity. I and this universe are the same, I cannot exist outside this universe and this universe is meaningless without me. If I am not there who will understand this universe. Computers alone cannot understand this universe, a human mind is necessary and this human mind is the creation of nature while computer is the creation of human.

Dr and Mrs Joshi paying paying obeisance to Goddess Saraswati at IILM campus

I don’t know why nature decided to create us or to give us life. Suppose for example there was no water, I don’t know what could have happened. Even the simplest things will make you think. There are so many small things which nature has created to make us comfortable to make us feel that we are having limbs we are part of nature and not just a number in the computer. So we have to manage not only the account and the number, but also to manage the well-being of the entire human civilization. What is computer? Some silicon chips, what is silicon? Just one level below the carbon. If you replace a carbon by silicon in a

tree it becomes a fossil. Carbon is related to organic things like we say organic trees and so on. Carbon is the main element of life, human beings are all organic inside a carbon, and all fossils are the replacement of carbon by silicon. For example you have a brain which is primarily of carbon, you have a computer which is silicon. Now if you replace this carbon brain by your computer then you are replacing carbon by silicon so you are becoming a fossil. I don’t want this mankind to become fossilized, I want you to be living, fighting. A fighting human being is much better than a fossilized human being encoded into a computer so, we have to think

Therefore, for an institution which has an international mandate must think in terms of international well-being, international progress, progress of the entire human society not only today but for all future times to come, and therefore we have to ask ladies & gentlemen, whether you can have infinite growth in a finite planet or there must be imbalanced growth. Nobody can live without growth, development, they are the essential features of life but nature also has put a restriction i.e. imbalanced growth. It means balanced life, it means balanced consumption, and we cannot have infinite consumption in a finite planet. Therefore consumption has to be so adjusted that a reasonable level of consumption is available to the entire population. Instead of sustainable development we should go for sustainable consumption. It is just which has been preached by Indian sages. Thousand years ago Buddha said the same thing, Vedas said

Dr. Joshi at Dr. Kulwant Rai Memorial Lecture

the same thing, and Upanishads said the same thing. Over 400 years ago, Gurunanak said the same thing, Kabir said the same thing. It is India, which has always been the same. Look around you, don’t go too fast there’s somebody else also who is also to traverse the same path along with you. Don’t leave him far behind, the gap must be small. You shouldn’t go so fast that everybody else is left far behind. Those who believe that

technology can solve all problem, I have one simple statement to make. There was a man who prayed to God to give him new technology. God gave him a donkey (an instrument in the shape of a donkey) and said this is the technology. How to use it? God said, it can carry you anywhere in the world, it can move as fast as you like. He asked, how to use it then? God answered, two

The audience thoughtfully listening to Dr. Murli Manohar Joshi

simple things- if you say “oh my god, oh my god” it will move, if you say “oh my god, oh my god” faster it will move more fast and the day you say goddamn you can stop. He was very happy that through this he can reach everywhere. He got on his technological donkey and started saying “oh my god, oh my god” it went on rolling faster and faster than he found that he was going towards a slope and in front was the precipice, but he remembered the second command. As soon as he reach the precipice he said goddamn, the donkey stopped.And then immediately he said “oh my god”. So, through this hi-speed technology he ultimately drowned.” To conclude the event, Banyan Tree School students sang Ram bhajans. Dr Smitha Girija thanked Dr Joshi for the great insights shared in his lecture.

OTHER EVENTS The first session of the day one was on Inclusive Equitable Education and Lifelong Learning. Inspired by proposed the SDG 4 which states ‘Ensuring inclusive and equitable quality education and promote life-long learning opportunities for all’, the session focused on discussing issues and aspects pertaining to provision of ‘opportunities for education’ to all segments of the society, ensuring fairness and integration at every stage. The plenary consisted of Mr. An-

CANADIAN DEPUTY HIGH COMMISSIONER AT THE IILM SECOND INTERNATIONAL PRME CONFERENCE

ILM Institute for Higher Education, in collaboration with United Nations PRME (Principles for

tively embedding the PRME principles into curricula, research, pedagogy, and student experience.

Responsible Management Education), organized the Second International Conference on “Responsible Management Education Training and Practice” from 8th to 10th of January, 2015 at its Lodhi Road Campus in New Delhi. The conference objective was to bring together leading academicians, policy makers, senior corporate executives from around the world to discuss various aspects of ‘Responsible Management and Practice’ and related issues.

IILM Second International Conference concentrated on Responsible Management Education, Training and Practice. With the proposed Sustainable Development Goals (SDGs) of the UN Global Compact as the inspiration, the conference had invitees from globally reputed and nationally recognised academic institutes, practitioners and other leaders to share, deliberate and discuss views on themes ranging from lifelong learning, gender equality, women empowerment to training and sensitization.

IILM became a signatory of PRME in 2008 and is the only business school from India to be inducted into the group of 30 higher education institutions as a champion business school by the United Nations Global Compact PRME initiative. IILM has been actively engaged in implementing initiatives and framework of PRME by effec-

Mr. Jonas Haertle, Head - PRME Secretariat, United Nations Global Compact, New York shared his thoughts on the vision and framework of PRME. The Conference inaugurated on 9th January, 2015 by His Excellency Mr. Jess Dutton, Deputy High Commissioner of Canada

to India. The Opening Plenary had deliberations and discussions by His Excellency Mr. Jess Dutton, Prof. Rakesh Chaudhry, Senior Director, IILM, Mr. Jonas Haertle, Head PRME secretariat, New York and Dr. Bhaskar Chatterjee, Director General and CEO, Indian Institute of Corporate Affairs, Ministry of Corporate Affairs, Government of India. Welcoming the special invitees, delegates and students to the IILM Second International Conference, Prof. Rakesh Chaudhryrecapitulated IILM’s commitment to PRME principles. As the Head PRME secretariat, Mr Heartle then shared the UN’s Post – 2015 Development Agenda and implications of PRME. His Excellency Mr. Jess Dutton spoke of Canada’s commitment to sustainable development and CSR both in national and the international fora. He also commented on the tremendous scope existing for collaboration between Indian and Canadian companies in the area of sustainable development.

Economic Growth’ and was inspired by the proposed SDG 8, that states ‘ Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all’. The speakers for the session included Mr Dilip Chenoy, Managing Director & CEO of the National Skill Development Corporation, Mr Pradeep Kashyap, Founder and CEO, MART, and Ambassador Deepak Vohra, Advisor to Prime Minister of Guinea-Bissau.

Prof. Rakesh Chaudhary, Mr. Jess Dutton, Mr. Jonas Haertle, Head - PRME Secretariat, Dr. Bhaskar Chatterjee, DG & CEO, IICA.

urag Batra, Chairman Business World and Exchange 4 Media, Dr. TL Raghu Ram, Professor – Strategy, XLRI Jamshedpur, Mr. Jonas Haertle, Head of PRME Secretariat, and Dr Sangeeta Chopra, and Prof Rahul Mishra from IILM. The second session of the day focused on ‘Skill Development for Employment & Sustainable

The last session for the day took a cue from the proposed SDG 5, ‘Achieve gender equality and empower all women and girls’, and was aptly named ‘Role of Responsible Management in gender equality and women empowerment’. Coordinated by Dr Taruna Gatam and Dr Bhavleen Rekhi from IILM, the key speakers of the session were Ms Shabnam Siddiqui, Project

Director, Global Compact Network India, and Dr Radha R. Sharma, HHL Leipzig Graduate School of Management. Ms. Siddiqui enlightened the audience about the various Women Empowerment Principles launched by UN Global Compact an UNIFEM while also talking about how full incorporation of women’s capacities into labor forces would increase the national growth rates. The second day of the Conference had interesting discussions on matters pertaining to sustainable consumption, framework for education and the need for training and sensitization on responsible management. The first session for the day, named ‘Rethinking Consumption’, addressed the basic question of how sustainable development can be achieved; by sustainable production or by sustainable consumption. The session, coordinated by Prof Rajkishan Nair and Dr Preethi Srinivas from IILM, had Dr Gurram Gopal, Professor of Management, Elmhurst College, Illinois and Mr Nitin Seth, Managing Director, Fidelity Worldwide Investment, as the distinguished speakers. The second session on the last day of the conference was on the development of a ‘Framework for Responsible Management Education’. Coordinated by Dr Vandana Srivastav and Dr Saima Rizvi from IILM, the session was basically drawn on the experience and best prac-

Faculty Article

Dr Gurram Gopal, Professor of Management, Elmhurst College, Illinois at IILM’s Second PRME Conference

tices across industry as well as academia. Professor Sudarshanam Padam, former Dean, Administrative Staff College of India, Hyderabad, Dr Balram Avittathur, Professor of Operations, Indian Institute of Management, Calcutta, and Prof . Rakesh Chaudhry, Senior Director, IILM were the key speakers of the session. The last session of the day concentrated on Training and Sensitization for Responsible Management, and was coordinated by Dr Sanyukta Jolly and Ms Kausani Bagchi from IILM. With Mr Raj Nehru, HR Director, Concentrix India (Pvt) Limited, Gurgaon, Dr Shailesh Gandhi, Professor of Finance, Indian Institute of Management, Ahmedabad, and Mr. Vijay Rai, CEO, Powercon, as the key speakers, the session well captured the responsibility of the present day Business schools as being responsible for educating the future leaders of

the new, highly complex world. The International Conference on Responsible Management Education Training & Practice came to a close on the 10th of January. The Closing Plenary had discussions by Mr. Sameer Khetarpal, Partner Mc Kinsey ; Mr. Kamal Singh, Director General, National HRD Network and Mr. Jonas Haertle, Head – PRME Secretariat. Prof Rakesh Choudary, Senior Director, IILM, while introducing the guests lamented on how IILM is one of the most earnest deliverers of PRME. In an attempt to sum up the learnings of all the sessions through the two and a half day conference, and give an integrated perspective of the proposed SDGs, Dr Heartle urged the faculty in educational institutes to come together in different groups and discuss how curriculum in institutions can be aligned with the sustainable development. Finally, Dr. Smitha Girija- Director, IILM

shared the summary of conference proceedings with the audience and thanked all the delegates, speakers, faculty and students for making the conference a great success. As a part of the IILM initiatives towards increased responsibility in education, she introduced the first IILM Research Awards in Responsible Management 2015. As a part of this initiative, IILM is inviting Case Studies and Articles about individuals or companies who have made a difference by being responsible. Aptly titled “A life of significance - Leading Responsibly The way forward for a sustainable and inclusive world”, the main aim of these awards is to 1. Spread the need for responsible and compassionate humans for a better, sustainable and inclusive world 2. Encourage and support creation of new learning material for social awareness among students in business schools. The Conference, in all, proved to be an excellent convergence of industry, academia & social sector experts with the objective of highlighting the areas where action can be initiated in educationsector, social sector and corporate sector for effective orientation to Responsible Management Education Training and Practice. The conference proved to be a huge success fulfilling the underlying objective of sensitizing the education, social and corporate sector about Responsible Management.

India’s Rural Markets: More Promising Than Ever

eople in rural India are spending more than those in urban areas, according to a study by Accenture, a multinational management consulting & technology services. Rural markets are becoming attractive for a number of reasons. Since 2000, per capita Gross Domestic Product has grown faster in India’s rural areas than in its urban centres. Rural incomes are growing, and consumers are buying discretionary goods and lifestyle products including mobile phones, television sets and two-wheelers. The boon of the Green Revolution combined with government initiatives such as subsidies, loan waivers, minimum support prices (MSP) and employment schemes (MGREGS) have caused an increase in purchasing power. A staggering 12 per cent of the world’s population resides in India’s rural areas. There is no

question that India’s rural markets have become a powerful economic engine. The rural multiplier effect is what excites policymakers and business leaders alike. For every new opportunity for a villager to use his mobile phone to protect his crops, there is a knock-on opportunity for him to purchase a small refrigerator or a motorcycle. The rush to rural markets is not a recent phenomenon and companies have been testing these markets for some time. Successful companies have used innovative techniques to reach the rural consumers and scale operations profitably. Those Companies that have seen rural markets as just an extension of their Urban markets have not been able to succeed much. While companies have realized that rural markets offer significant growth opportunity, a large proportion has remained unsure of the profitability. There are certain deterrents that slow down firms undertaking ventures to tap rural markets. Rural consumers have diverse,

specialized needs and preferences. To acquire these customers, businesses must understand the cultural, economic and demographic dimensions that define them. Organizations often make the mistake of treating rural consumers as a homogeneous market and offer them the same value proposition as they offer to urban markets. Given the strong social fabric in rural areas and the pivotal role that fabric plays in influencing purchase decisions, companies must integrate into it. Only then can they successfully promote their products and establish credibility. The biggest mistake is to consider the entry into rural markets a natural expansion of the existing urban markets. The requirement of the rural people is significantly different from that of the urban areas, owing to varied demographic, social, economic and psychological environments. Thus the market offerings have to be suitably modified to meet the exact requirements of the rural consumers. Purchases in rural India are meant for consumption by the

significant challenge for companies wishing to serve lowincome consumers in the developing world.

entire family as opposed to individual preferences. In this scenario, it is essential that products are developed such that they are fit for general purpose by all the members. This results in loss of opportunities for firms that gain by customization. Thoughtful consideration to all these factors is essential to make a mark on the rural audience.

portunity.

Marketers are often unable to obtain a true picture of the needs and wants of the rural people due to difficulties in conducting market research. Wide geographical spread and vast variation in languages increase the time and costs involved.

For companies looking to tap this market, the 4P’s of the Marketing mix have given way to the 4 A’s of Rural Market Mix: Affordability, Awareness, Availability and Acceptability.

The economic, demographic and cultural drivers that are shaping India’s rural market call for innovative strategies and capabilities. Companies are experimenting with different sales and distribution models to position themselves for the long term. But the results have been mixed, and companies face numerous barriers to efficient sales and distribution. Although many companies are still unsure about how to scale their rural operations, they remain optimistic about the op-

Successful companies use detailed market scanning and segmentation to understand segment specific nuances and prioritize the best opportunities. Adopting a variable cost model at the outset gives them the flexibility to change course easily if their current approach does not yield desired results.

Affordability refers to the fact that Companies need to be able to deliver offerings at a price point that enables consumption by even the poorest consumers. The extent to which consumers and others in the value chain are willing to consume, distribute or sell a product or service relates to Acceptability. Availability is the extent to which customers are able to readily acquire and use a product or service. A new ‘how’ is Awareness with many Rural customers largely inaccessible to conventional advertising media, building awareness can be a

Notable among the specialized rural initiatives in the Indian market include Project Shakti by HUL, Gaon Chalo by Tata Global Beverages, e-Choupal by ITC, Arogya Parivar by Novartis,Sampoorna TV by LG, TVS motors, Chotu Kool by Godrej. These companies have significantly increased their rural presence through these models. To conclude, the unique challenges and circumstances defining India’s rural markets will continue to evolve. Thus, in the coming years, companies will adopt yet additional approaches to reaching, acquiring and retaining India’s rural consumers. They will need innovative models to harness this opportunity in ways that protect their margins while growing revenue in the face of constant change.

Ms.Devika Sharma Assistant Professor

ten Significant points your startup cannot ignore.

tarting your own business and being your own boss can be amazingly satisfying, but it’s s not that simple as it sounds. There are number of fundamental issues that one needs to take care before going ahead with a start up. Here are some important factors you need to consider before jumping into a new business: 1. Bright Idea One of the essentials for startups is to have an idea. Now, it is worth noting that one needs to also focus on the newness of the idea. Evaluate whether you have a brilliant & original idea, which would be beneficial to society and solves a problem. In order to ensure that your idea is innovative, research your idea thoroughly and see if other people are already using the same concept/idea to make money. If it is already in use by people, do not lose hope. Simply, try to find a different or new approach to the idea. Innovative ideas are a key to success. For instance, company called ZIPDEAL ranked number 8th in 2014 in the list of top innovative companies in the world wherein Google stood at number 1.Now,

ZIPDEAL used a brilliant idea of making business from missed call and awarded number 8th position “For turning a consumer cheat into an asset”

Think about “Which legal structure makes most sense”. There are pros and cons of almost all the forms of business entities, be it is company, partnership or sole proprietorship. While deciding about the type of business entity consider the factors such as a. Legal liability involved b. Tax implications c. Flexibility

2. Blue print d. Cost of administration etc Once you are done with your innovative idea, the next step is to give it a concluding shape in the form of “Business Plan”. As a business plan helps you to understand business objectives, identify interdependencies, set your priorities, ease the process of tracking results and also it helps you to be proactive and not reactive to business. Thus, a business plan helps you to become a better entrepreneur. 3. Legal structure of business

And also one may seek external expert advice on the same 4. Team Team stands for more than one person. You should try to start the business with at least two members .Also, start up businesses should review their team and analyze whether the team is competent enough to bring the different domains expertise like Technology, Human resources, Marketing, Production,

Finance etc. Further, a business may be great as a team but try to review whether the team will be able to execute the venture. So, concentrate on the Execution capability of the team. 5. Identify Target Market The more you understand your customer, higher are the chances for the success of the business. Therefore, you need to identify your customer/target market .Identify a. Whether the market wants what you are offering (Market viability) b. Understand the competitors marketing strategy c. Do market research and study your target customers d. Understand market competition .Focus on gap between demand and supply

ent varieties of diseases found in dirty water. Stunning! It is even more interesting that people would actually put in a $1 (which ultimately was donated to the cause) to see what came out” (Source- http://www.creativeguerrillamarketing.com). So,if you use some creativity ,it is possible to launch an effective and low cost promotional campaign. Some of the options can be a. WOM-Word of mouth publicity through family, friends and relatives b. Linkedin-Make a Linkedin profile and join appropriate groups c. Directory-Get your business registered in a business directory most likely online like indiamart, Justdial,Ask me etc d. WWW.com-Create a website and display attractive graphics and pictures on the same

6. Creating Buzz For a startup company, creating a buzz in the market through a costly promotion campaign may not be easy. Use more creative ways to get the attention in the market at zero or minimum cost. “For example, UNICEF used Guerrilla marketing campaign which created huge buzz in the street and actually returned great results. A vending machine was set up on the streets advertising dirty water. Instead of different varieties of soda, it was actually differ-

e. Blogs-Add blog to your website to post pretty images of your products or other engaging materials 7. Financing Fund raising is vital for a new business”. If fund raising is done in perfect way it can lead to lucrative partnership with Angel investors & venture capitalist and if not done perfectly it can be fatal for new enterprise. There are a number of ways in which a start up business can

raise funds, some of the important ones are a. Use Family and friends- Family and friends can be used as a source of financing. But make sure that there is proper lending agreement between you and the family/friends .A number of small businesses use this method of financing so don’t underestimate this. b. Crowd funding- There are various crowd funding sites where you can float your business idea and arrange finance for your idea. In case of crowd funding, the project is funded by a large number of public normally via internet. The crowd funding model consists of mainly three participants: the project creator who proposes the idea, individuals who support the idea and a moderating organization (the “platform”) that brings the parties together to launch the idea .Some of the best crowd funding websites for small businesses include Kickstarter, Indiegogo, and Fundline. c. Bank Financing- People use bank finance as the most common way to raise fund for their business. Further, in India there are various schemes for getting bank finance for start ups d. Venture capital- Affluent Investors wish to invest their capital in businesses with long term growth prospects. Such a capital is termed as venture capital which can be a good

source of finance for start ups. There are number of venture capitalist firms in India like Reliance Venture, 8. Flexibility Another important factor that needs to be considered by a start up is flexibility. This covers flexibility in terms of business idea or business goals, which some businesspersons find harder to achieve. It is important that you should be ready to alter your personal start-up dream if it doesn’t match reality. Many times venture capitalist can give you suggestions for improvising your idea or goal. The successful ventures are normally the ones that can take their initial idea and alter it once, twice or thrice into a better version. At times ,business ideas fail as it lacks flexibility.

9. Technology

act

Now a days, technology has an important role to play in the success of a business. Review your business plan to find out which technology will enable you to save time, save money, stay in control, make more sales and deliver a better service to your customers.Big business brand like L&T,Coca Cola, Pepsi etc spend a lot on technology/ softwares.

b. Tax Identification number c. PAN number d. VAT or service tax registration number e. Patent laws etc

10. Compliance with state and central laws One should ensure compliance with various legal and tax matters in order to lead a successful start up. Some of the compliances may relate to a. Compliance with companies

Ms.Simarjeet Assistant Professor

IILM Signs MoU with NATIONAL SKILL DEVELOPMENT CORPORATION

Senior official of NSDC and IILM at the Signing ceremony

the students of IILM. The various programmes offered will be aligned to National Occupational Standards (NOS) developed by NSDC through Sector Skill Councils to bridge the gap of industry requirement for suitable jobs. The IILM and NSDC will also aim to establish an operational

model for Skill Development Centre of Excellence based at the campus of the IILM for alignment of all skill development initiatives within the Institute for outcome based training, assessment and certification based on National Occupational Standards (NOS). The students undergoing PG

and UG programmes at the Institute will be given a choice to select one or two skill based programmes from the identified sectors in addition to the regular academic subjects. The Signing ceremony was attended by the senior officials of NSDC, and senior professors and officials of IILM

Mr Prakash Sharma, CFO, NSDC and Mr Anand Rai, Vice President IILM signing the MoU

A Memorandum of Understanding (MOU) was signed between National Skill Development Corporation (NSDC) and IILM on 30th March, 2015 at IILM Lodhi Road Campus, New Delhi. The NSDC was set up as part of a National Skill Development mission to fulfill the growing need in India for skilled man-

power across sectors and narrow the existing gap between the demand and supply of skills. It develops appropriate models to enhance, support and coordinate private sector initiatives. MOU was signed by Mr Prakash Sharma, Chief Financial Officer , NSDC and Mr Anand Rai, Vice President, IILM.

The objective of this partnership is to introduce Skill Based Training in Compulsory /Additional modules in all the Colleges and Institutes of IILM as part of the Curricula of various Post Graduate(PG) and Under Graduate(UG) Courses and Programmes offered by IILM. This collaboration will improve employability skills of

Mr Prakash Sharma, CFO, NSDC and Mr Anand Rai, VP, IILM with the signed MoU

The Nineteenth Convocation Ceremony of IILM Graduate School of Management Mrs. Malvika Rai, Dr. Thampu and Dr. Taruna Gautum - Director, IGSM lighting the lamp

he Nineteenth Convocation Ceremony of IILM Graduate School of Management, Greater Noida was held on 24th of September 2014 at IILM, Lodhi Road Campus. Rev. Dr. Valson Thampu, Principal of St. Stephen’s College was the Chief Guest on the occasion. In the graduating ceremony,

105 students of the PGDM class of 2014 from IILM-Graduate School of Management and 48 students of the PGDM class of 2014 from IILM-College of Management Studies were conferred diplomas. IILM Gradutae School of Management Director Dr. Taruna Gautam, welcomed the chief Guest Rev. Dr. Valson Thampu.

Mr. Anil Rai and Mrs. Malvika Rai with the Chief Guest Rev. Dr. Valson Thampu

Reverend Thampu is an ordained minister of the Church of North India, Diocese of Delhi. He is a member of the National Integration Council, the National Steering Committee for Curriculum Review, NCERT, the National Commission for Minority Educational Institutions and the Delhi Minorities Commission. Rev. Thampu is also the Chairman of the Na-

tional Focus Group on Peace Education. A Phd in Theology, Rev. Thampu has authored and co authored 14 books, and 120 booklets on diverse subjects. He has also written over 400 articles in newspapers and magazines. Speaking on the occasion Dr. Taruna Gautam, Director IILM Graduate School of Management spoke of the recent achievements of the Institute, namely IILM’s selection as a PRME champion business school; its inclusion in the 10

member advisory group to the PRME secretariat; launching of IGNITE, a 30,000 sq ft incubation center at IILM’s Gurgaon Campus. She also highlighted IILM’s partnership with IBM for offering Programs in Analytics, Big Data, Social- Media and Mobility domains and partnership with Dortmund University of Applied Science and Arts, Germany and the University of Babes Romania for the Masters in International Business - Managing Diverse Markets Programme.

During the convocation ceremony the graduating batch students were offered Certificate of merit for securing First position in their respective area of specialization. The Kulwant Rai Gold Medal was conferred to Gagandeep Karwar from IGSM and Surabhi Saxena from CMS for being overall topper in Academics . Silver Medal was conferred to Kritika Sharma from IGSM and Hanish Chaturvedi from CMS for outstanding contribution in Co-Curricular activities.

Dr. Thampu conferring diplomas to the students

Faculty Article

The mission of higher education “A cross-cultural comparison of India and the Netherlands”

student’s competencies to prepare them for a lifelong career in an increasingly multicultural Dutch society. The next section describes resemblances and distinctions between the two institutes through the four quadrant mission of IILM Institute. 1. Inspirational & creative teaching

s a Dutch visiting faculty at IILM Institute for Business & Management, I would like to share my experiences with the educational systems in the Netherlands and India by drawing a cross-cultural comparison between IILM and one of its partner universities in the Netherlands. The partner university compared here is a knowledge institute with a worldwide orientation and it aims to develop

The current students are from the ‘Millennial Generation’ and the critics have depicted this generation as a lazy cohort of narcissistic brats– the proverbial “Generation Me.” .For educators, it may be a challenge to inspire creativity in this generation of students, because they are not used to hard work . Nowadays, educators use various games, Social Media ,TedEx sessions to name a few to inspire students towards learning. Another important creative teaching method that the partner institute uses is “Role Play”. This real-life simulation actively involves each student and inspires students to critically think about how to interact with people and to deal with difficult situations in organizations. It helps to develop problem-solving skills of students through giving them a glimpse

into organisational reality.The partner institute consults representatives from the professional field in the development of the curriculum to ensure that study topics have a direct relation to the reality of professional world. A distinction between the curricula of educational institutes in India and the Netherlands is the focus on social entrepreneurship that is more pronounce in India. This is logical, considering the social, environmental and ecological challenges that India faces. Educational institutes in the Netherlands are viewing social entrepreneurship as an emerging and dynamic field. Consequently, the incorporation of Social Entrepreneurship alongside Corporate Social Responsibility into the curricula of universities in the Netherlands is likely to increase in the coming years.

institute generally lack punctuality, as they often drop in the classroom as and when they please without any valid excuse. The partner institute, like IILM, recognizes that entrepreneurship is the best enabler for economic and social growth, represented through IGNITE (IILM) and SSB (partner institute) respectively. ➢IGNITE: the IILM Incubation Centre that supports new entrepreneurs by providing them with a platform where they get the necessary support to build up initial base for a new business. The Smart Services Boulevard (SSB) is the counterpart of IGNITE.TheSmart Services Boulevard facilitates innovation projects for predominantly

Small and Medium sized Enterprises Resembling IILM IGNITE, SSB support and encourage students to come up with innovative ideas, which can become opportunities for students as upcoming -social- entrepreneurs. Secondly, both IGNITE and SSB provides an opportunity for businesses to identify grass roots innovations, adapt and adopt the same within the business. Also,like IGNITE, the SSB organizes events and workshops for students, SMEs and other stakeholders to come up with innovative ideas, and to provide networking opportunities. The difference however is that IGNITE focuses on creating an

environment for self-employment, whereas the SSB supports both start-ups and wellestablished organisations in innovation though a researchoriented approach, the next quadrant of IILMs mission. 3. Research that flows into teaching and learning The Dutch government had instituted regulations, which forces universities of Applied Sciences in the Netherlands to incorporate research into the study curricula. The partner university, therefore has integrated practice-oriented research into its four-year study curriculum, where students conduct a six months applied research project within an organization as part of their final assessment.

2. Knowledge and skills valued by employers Employers across the globe often express that young graduates lack basic workplace skills, such a team working, communication, initiative and punctuality. My experience is that students of both IILM and the partner

Final Placements. The partner institute incorporates 6 months’ work placements (3rd and 4th year) as an integral part of the bachelor programmers’.

Ultimately, the applied research done by students leads to evidence-based practice within organizations. In contrast, in India, apart from integrating research methods into the study curriculum, there is emphasis on research conducted by professors/lecturers to contribute to the quality of education and the welfare of Indian society. The ultimate aim is ‘valorization’: the creation of socialand economic value on the basis of knowledge and skills. I personally find this an encouraging trend and I hope University of Applied Sciences in the Netherlands will follow. The application oriented research relevant to business and management that both IILM institute and the partner institute engage in should. flow into the teaching-learning process, but

also into responsible management in organisations, which fully aligns with PRME initiative that IILM institute has committed to. Work related experience An outstanding work based and work related learning experience A global trend that has emerged is the close liaison between business and academic institutions to provide industryspecific training to students. Through the liaison with business both IILM institute and the partner institute are able to offer students the opportunity to gain practical work experience. Ideally, such work placements combine academic study subjects with on-the-job vocational training. IILM institute offers Live Projects, Summer Internships and

Final Placements is a phenomenon that exists in India but not in the Netherlands. The reason for this is the economic situation of India and the Netherlands. The global economic and Eurozone financial crisis during 2008-2013 have resulted in economic recession in the Netherlands. This has led to workforce reductions, downsizing and fewer recruitments. In contrast, India experienced a 7.3% average economic growth in 20002008 and throughout 2009, 2010 and 2011; the economic growth in India was close to 8%. Hence the demand for skilled professionals outstrips the supply in India whereas in the Netherlands, youth unemployment is a pressing issue.

cross-cultural encounters in their home country and abroad are a competitive advantage for organizations operating in the global arena. IILM institute has partnerships with institutes in foreign countries across the globe which enables them to organize exchange programmes for students. Their extensive international network and excellent contacts with the business world, offers students the possibility of gaining work experience in both public and private organization at home and abroad. The partner institute acknowledges that ‘going international’ through exchange programmes and internship abroad offer a great opportunity to become acquainted with foreign company

culture and their ways of working. Furthermore, internships abroad serve as an aid to form transnational networks, which may enlarge future career options within the home country or abroad.

skills, global business acumen, innovative and entrepreneurial skills. These will help me in my teaching and research. I agree with the vision of IILM institute. I encourage you all to do the same.

To summarize, both IILM institute and the partner institute have acknowledged that strong and sustainable industry and education partnerships foster the development of student’s employability skills. These are vital for sustainable growth of the economy, the organization and society of their home country (India and the Netherlands). In the end, I would like to confess that being a visiting professor offers me the great opportunity to develop my cross-cultural

Ms. Reimara Valk Visiting faculty IILM Gurgaon Campus

Nevertheless, rolling out the final placement concept in the Netherlands would be an attractive prospect for students as well as employers as recruiters can effectively and effective assess the person-organisation fit without having to go through numerous CVs and social media profiles. Study exchange programme and internship abroad In the current era of globalization characterized by the rise of global markets, businesses and international trade, employees who are able to show effective behavior and performance in

Alumni profile Rohit Trivedi (1995-1997)

Harbinder Narula ( 1994-96 batch)

Rohit completed his PGDM from IILM in 1997 and started his career with Godfrey Phillips Limited.

Harbinder, an IILM alumnus of 1994-96 Batch of Lodhi Road campus is a business strategist with a number of achievements in area of ICT. His areas of expertise cover business development, tele communication, and digital marketing.

He has worked with Bharti Airtel, and Dish TV and as Operation Head of Idea Cellular Ltd. A dynamic professional with over 16 years of rich experience in Sales & Distribution, Business Development, Channel Management, Product Promotion, and as a Profit Center Head in Telecom, DTH and FMCG industries. He has expertise in GSM Voice/ Data business in 2G/3G Roll out, Planning, Market Mapping, Large Team Management and Setting up Distribution set up from Scratch

Harbinder has been one of the founding team members of Google’s business development operations in India where he headed the domain of content partnerships. He was also actively involved in Google’s mobile partnerships. His initiative and drive in entertainment related sectors resulted in early launch for YouTube in India. Prior to that, Harbinder has also worked with companies like Data Access, Indiatimes, Buongiorno and Aryty Inc. He is currently Director, Business Development at WonderDoctor. His interests are : Strategic planning, Photography, networking, International travel, and dancing

Rohit has now started his own venture Neelvow Corporations (P) Ltd. Shweta Berry ( 2004-06 batch)

Monisha Narang (1995-1997 Batch)

Senior Product Manager, Tech Mahindra.

Monisha completed her Bachelor’s from Miranda House, University of Delhi.

Shweta has worked for over 15 years in IT Portfolio, Product Marketing and Management, Go-to-Market, Communication, Presales, Sales & Business Development in different industry verticals like Telecommunication, Pay Media, Mobile Marketing, Software Development & Education sector. Shweta did her graduation from Delhi University in Ancient Indian history. After her PGDM she moved to IT industry and worked on certifications as a JAVA Programmer from Sun Microsystems and Advanced Diploma in system management from NIIT. She was awarded Valuable Team player in 2013 at Tech Mahindra. Prior to Tech Mahindra, she worked with Magna quest Technologies as Senior Consultant, Business Development, Mobile5050, as ManagerBusiness Development.

Arti Mittal ( 1995-97 batch) Arti Mittal is a Science graduate from Delhi University. She completed her PGDM from IILM in 1997. Aarti has handled varied assignments as Business Development, Account Management, Research & Development, Project Management & Strategy Formulation. She has done consultancy assignments in Healthcare, Publishing, Transportation, and has handled projects of varying size and degrees of complexity, from small team assignments to multi-site, large teams.

In her highly packed life she has worked as a Voice Artist for Radio Spots (Hindi and English); Television anchor; conducted E-learning for Walmart, TESCO, Vodafone, Genpact, Airtel, and Accenture; made Corporate Films and documentaries; and IVRs for Vodafone and Airtel. Her experience spans Radio Dramas for British Broadcasting Corporation, Fever 104 FM; Dubbing for UTV; Voicing and singing for Children’s Audio Books, CDs and SMART for MacMillan Publications; and Mobile Apps. She has also worked as Television News Anchor with ANI Reuters Group. Two of her shows South Asia Newsline and Afghanistan Report are telecast weekly in the U.S. She is associated with a theatre group Dramatech and acted in 8 shows of Hazaaron Khwaishein Aisi at the Shri Ram Centre of Arts. She has acted in two serials Gumraah and So Toh Hai telecast on Channel V, Sony Entertainment and Doordarshan. She anchored a 5 episode travel show “SikkimThe Trail of Adventure” for Doordarshan. She has done voice-overs for several radio spots, her first one being with Palash Sen and more recently with bigwigs of the voicing industry in the Virgin Atlantic Radio Spot. She has also worked in various positions with DWP, London and as a Assistant Product Manager with Tri-Star Products.

She has been India Lead- Legal Global Operations at Accenture, Head- Steering Committee, Pre Sales Group at Keane and Head of Business development at IT Nation.

Faculty news Ms. ShegorikaLalchandani - Presented a paper at India Finance Conference conducted by IIM-A, B and C, held at IIM Bangalore from 17 Dec-19 Dec, 2014. The paper was titled “Asymmetric Dynamic Conditional Correlation Approach to Financial Contagion: A Study of Asian market”.

Dr Vandana Srivastava and Prof Jasdeep Chadha conducted the one day workshop on “Application of Spreadsheet in Operations, Finance & Marketing” at the PHD House New Delhi on 21st January 2015.

She also presented a paper at India Finance Conference conducted by IIM-A, B and C, held at IIM Bangalore from 17 Dec-19 Dec, 2014. The paper was titled “Measuring Financial Contagion on the BEM economies: A Time Varying Copula approach”.

Dr Shivani Khurana and Ms Aparna Kaushik conducted the one day MDP on “Competency Mapping for Organizational Success” at the PHD House New Delhi on 16th December 2014.

Dr Saima Rizvi - Presented the case titled “Social Entrepreneurship and its Future: A Case on Indha Craft”, at 5th Principles For Responsible Management Education (PRME) Regional Forum Asia -Kuala Lumpur , 12th to 14th November, 2014 organized by Othman Yeop Abdullah Graduate School of Business, University of Utara, Malaysia. She also presented a paper titled “Application of Balance Scorecard as a strategy innovation tool: A study of Banking Sector in India,” at India Finance Conference 2014, organized jointly by IIM Ahmedabad, IIM Calcutta and IIM Bangalore, at IIM Bangalore, Bangalore from 17th to 19thDecember 2014.

MDPs conducted:An MDP on B2B Marketing was conducted by Prof SujitSengupta and Ruchi Shah on Nov 26, 2014 at PHD Chamber of Commerce.

A Faculty Development Programme was organized on 30th September for faculty members and students on the topic “Going Green with MS Excel” by Mr. JasdeepChaddha and Mr. NalinJha, which emphasized the use of excel in office to solve problems and retrieve data using various functions and formulae. The objective of the FDP is to introduce students and faculty to the concept of paperless office which can contribute to the conservation of trees. “Save paper and save trees” is the motto behind this insightful FDP.

Prof Sujit Sengupta and Ms Ruchi Shah conducted the one day workshop on “B2B Marketing” at PHD Chamber on 26th November 2014.

Dr Saima Rizvi, Dr Preethi Srinivas and Ms Kausani Bagchi attended the 5th PRME Regional Forum Asia Kuala Lumpur 2014, Kuala Lumpur Malaysia from 12 – 14 November 2014. Dr Amit Srivastava’s paper on “Modeling Organizational and Information Systems for Effective Strategy Execution” has been accepted for publication in Journal of Enterprise Information Management on 15th December 2014. His another paper on “Act for Effective Strategy Execution: Mediating Role of Adapt” was published in Global Journal of Flexible Systems Management ISSN 0972-2696 Volume 15, Number 4, December 2014. Dr. Bhavleen Rekhi’s paper on “Connecting Rural India through Digital Highway” has been accepted for publication in the International Journal of Retailing and Rural Business Perspectives, ISSN: 2279-0934. 30th Jan Use of Social Media in education-Ms Shruti Jolly, Mr. Danish Ahmad 12th Dec Why you read like an expert and why your students probably dont- Prof. Rahul Mishra

A Faculty Development Programme on ‘Rethinking Marketing’ and delivered by Ms. Ruchi Shah and Ms. Urvashi. It was deliberated that there is a need to rethink in terms of responsible marketing practices followed by companies while selling and marketing their products. Faculty members were explained various models through a role play to understand different types of marketers who may be using various channels to sell their products. Businesses and society are interdependent; hence businesses need to market their products in a responsible manner. The instructor discussed about ethics and responsible management practices in marketing and sales of products and services.

5th Dec E-retailing in India- Prof. Sujit Sengupta , Ms. Shruti Jolly 21st Nov A discussion on Status in Progress of PRME Report- Dr. Amit Srivastava, Ms. Archana Krishnan 1st Nov Responsible Management practices across various industries- Ms. Shruti Jolly, Ms. Sonia Takkar 25th Sep A session on Linkedin for jobs and networking- Mr. Danish Ahmad.

A Faculty Development Programme on “Money Laundering & the Side Effects on Economy” was conducted by Ms. Shivani Teckchandany on 2nd January, 2015. It was attended by 14 faculty members. The speaker shared the concept of Money Laundering and how Black Money is affecting the economy. The process of Money Laundering, its side effects, and some recent cases about money laundering have also been discussed. The participants appreciated the Speaker’s depth of knowledge in the field of Finance. The FDP session was very interactive. Money Laundering has been declared ill-legal in many countries. This is a positive initiative towards responsible business practice.

Dr Sandhya Rai participated in the International conference on Big Data and Analytics for Business organized in collaboration with College of Business, University of Tennessee Chattanooga, USA and Spears School of Business, Oklahoma State University, USA. She has also got two books published in her name, the first one is a book titled “Entrepreneurship Management” ISBN number 978-93-259-8542-1 and the second one is in the area of operations management. The title of the operation management book is “Production, Operation and Marketing Management” ISBN Number 978-93-259-8167-6.

Campus news

Various students from colleges in Delhi-NCR participated enthusiastically. The entire campus was decorated with whimsical designs and enchanting holiday spirit in accordance with the theme. With various competitions in the field of dramatics, dance, music, literature, cricket, marketing and informal events, iFest’14 was an unforgettable event.

the lamp by all the faculty members and the ifest core team. The day started with a quiz conducted by Marketing club, “Branding Mantras”, which included various rounds like the Logo quiz, Tag line quiz, etc. A Poster Making Competition on “Women Empowerment” was conducted; the prime purpose of the compeition was spreading awareness about issues related to women empowerment. The ‘Brain Spillz’, the Business quiz was held which attracted a lot of participants. It was followed by Howazzat-Cricket Tournament, where 8 teams clashed to conquer the hearts of the people and to become the champions of the tournament. Also, ‘Business Plan Competition’, was held wherein all the participants shared their business ideas. Paint Ball Tournament was also conducted in the sports field of the campus. The cultural events included ‘Sargam’, the singing competition of iFest’14, which attracted many budding artists, who bought the audience to life with their peppy, feet-tapping playlists. ‘Brain Drain’, was a “just a minute” competition where every speaker spoke for one minute on an abstract topic. Other cultural events included Step by Step (duet dance) and Step up (solo dance), which provided an opportunity for dancers to unleash their imagination and show their dancing skills. Students from different colleges gave phenomenal performances making it difficult for the judges to decide the winners.

Day 1 started with lighting of

And finally came the, ‘Corpo-

IFest The Annual Festival of IILM Institute for Higher Education, Lodhi Road was held on 19th and 20thDecember 2014. It was a perfect pedestal to prove your artistic excellence and musical forte. The theme this year was “Ignite the fire inside you”! A jam-packed auditorium, boys and girls tapping to peppy beats, foodies slurping chaat and snacks, gifts, prizes and cheer!

rate walk’, wherein the participants walked the ramp in attractive outfits. The idea behind the event was to showcase professionalism, which is reflected through clothing and attitude. The fashion parade was the highlight of the fest this year.

Nukad Natak The Corporate Walk

Day 2: Nukkad Natak was held which helped the participants to bring out the actor inside them. The participants showcased their originality and ingenuity with the dialogues and screenplay. Themes selected by various teams were motherhood, problems faced by women, blind following and many such issues.

Chairperson Mrs. Malvika Rai, the Diretors and Prof. Rahul Mishra with the IILM alumni at the Reunion Lunch.

All in all iFest’14 was a great success with brilliant performances and one could witness the Magic of IILM!

Vivekananda Memorial Debate SANSAD- The Debating society of IILM organized the Fourteenth Vivekananda Memorial Debate on December 18, 19, 20th, 2014. Vivekananda Memorial Debate is one of the India’s most respected and sought after debating grounds for the debaters from prestigious education institutions in India. Teams from across the country compete for the VMD Trophy every year. Vivekananda Memorial Debate is a platform for cross pollination of ideas and views related not only to management and the economy but also to burning socio-political issues. The three

The 14th Vivekananda Memorial Debate

The enthusiastic IFest Team.

The organizers, participants and the winners of the 14th Vivekananda Memorial Debate.

days of VMD at IILM campus are marked with fervor and enthusiasm. This year teams from various reputed colleges like St. Stephen’s, Hansraj College, Sri Ram College of Commerce etc participated in the competition. The first position and prize money was Rs 51,000. Runners up were awarded the prize money worth Rs 25,000. A ‘best speaker’ and ‘best interjector’ were awarded prize money of Rs 10,000 and Rs 5,000 respectively. St. Stephen’s college, Delhi University bagged most of the prizes this year both for first position as well as the run-

ner up positions.

Alumni Lunch On 20th December 2014, IILM hosted its annual alumni lunch which was attended by 116 alumni across different batches, some of them came with their family and made the event very memorable. There was a lot of enthusiasm and positive energy in the environment. Some very senior alumni were excited to be back after years and appreciated the infrastructural changes and were nostalgic to be back at their alma mater.

The event started with registrations, and alumni were interacting and getting their pictures clicked with old friends and faculty. The alumni were then addressed by the Director, Dr Smitha Girija and some of our alumni were felicitated by the chairperson Mrs Malvika Rai, for their contribution to IILM in mentoring our students, placing them and being part of our events and board meetings. A few lines of appreciation were spoken about them by our Director and then our alumni also shared their memories at their alma mater. This was followed by networking over lunch.

We wish to continue engaging our alumni by organizing events that interests them, some of the proposed events are cricket match, musical events etc. All our alumni follow us on alumniforum@iilm on Facebook

Bradford Convocation IILM bid goodbye to the sixteenth batch of the IILM undergraduate business school (Bachelor of Science Pro-

gramme, University of Bradford) on November 14, 2014 at the Lodhi Road campus. For this ceremony IILM was honored to have Vice Chancellor, University of Bradford and Professor Brian Cantor as the chief guest. Dr. Sangeeta Chopra, Dean of undergraduate business school, IILM gave an opening speech extending the warm greetings to all. Professor Brian Cantor gave an opening address welcoming all to the ceremony. Pro-

Prof. Sujata Shahi, Sr. Director, Ms. Shivani Tekchanadany, Director and all the faculty members. The entire campus was decorated with colorful paper flags, fragrant flowers and great food. The much appreciated student volunteers cooperated with all warmth and passion to set up the ‘Youth’ theme in the motion. Their engagement and involvement was largely applauded.

‘iFest ‘ 2014 at IILM Institute for Business and Management, Gurgaon With IILM, taking the winter ‘LEAP’, the talk of the town “iFest 2014” (18-20th, December 2014) was grand in every sense. The inauguration ceremony was held early in the lotus feet of Goddess Saraswati and lamp lighting ceremony was done by

The perfect warm-up and the nail-biting team performances by the girl’s basketball team started the show. Students were applying all the management lessons; be it sportsmanship, team management, goal setting, goal achieving, strategies, performance and appraisals. Various activities were successfully organized by the faculty coordinators, students and the participants. As the sun was warming up, the lush green

fessor Jon Reast, Dean School of Management, University of Bradford also addressed the ceremony. He shared the glorious history of Bradford University and the School of Management. He mentioned that the school has been pioneer and forth leader in Management areas such as International business, Total quality Management etc over the years. He ended his speech by congratulating and extending best wishes to the students.

lawns of the campus were getting filled with lovely hues of art all aroaund the campus. The limelight was stolen by Dalal street, AD Mad, RuBaRu and group dance performances. The spontaneity and enthusiasm of the students kept the audiences on the roll. Students from different colleges and universities participated in the full swing. The much popular dance show was a mega hit.

Graffiti Wall Anubhav Tyagi, PGDM Student, IILM Institute for Business and Management, Gurgaon The day had many promises of fun and color. The first event was the Graffiti Wall to kick start the day with colors and creativity. We had two teams from the IILM design school, one from the under graduation batch of IILM and one team from JIMS, Delhi. It started with participants looking at their canvas that was a wall, thinking about

Ad Mad Anubhav Mishra, PGDM, IILM Institute for Business and Management, Gurgaon

BRAND ROVERS, IILM Marketing Club organized and hosted the event AD-MAD on the evening of i-FEST, 2014. The event witnessed a considerable gathering of students from various colleges in and around Delhi/NCR. Total of 8 teams participated. All the participating teams were evaluated on the basis of Creativity, Ideas, Presentation and Knowledge. The occasion was graced by the presence of eminent judges’ Ms. Shivani Ghosh, Vice Principal at Banyan Tree

Nukad Natak Competition Students enthusiastically making a painting during the Graffiti Competition

There was a ‘word of good’ for organizers and facilitators. The pictures were flooded on the social media and the forums were flooded with the appreciation. Participants from different colleges also appreciated the hospitality and smiling award recipients had much to say. ‘iFest 2014’, at IILM was a blockbuster due to the efforts of students, faculty coordinators and all those who were involved in the programme.

the possibilities of ideas that can be painted out on the empty canvas of theirs. The theme for the day was Music. The students started off with their creativity. As the day went by, the canvases were filled with colors, everyone was in awe of the masterpieces that the teams had created. From classical music to EDM, the walls had it all.

Dance performance during the I-fest in the Gurgaon Campus

Speaker duting the HR Club activity HR Club Activity Student members of the HR Club spreading awareness about the deadly disease Ebola

School and Mr. Preetkamal Singh Sodhi, Vice President at ICICI Securities. The event comprised of two rounds and 4 teams were short-listed in final round. The event drew to a close with the top two teams being felicitated by the Chief Guest as Winner and Runners up. Coincidently, both the winning teams were from Dyal Singh College (evening). It was a happy ending which added value to the IILM fest.

RuBaRu, NukkadNatak Takshi Batra, PGDM Student, IILM Institute for Business and Management, GurgaonThe teams from University of Delhi participated enthusiastically in the event. Mr. Preet Kamal Singh Sodhi judged the event. The participants were very enthusiastic and every team has raised a social issue in their play, that left a message in audience’s mind. The play performed by girls of Gargi college, raised the issues of “Religious and Caste Biasness and stereotypes”. IILM performed on the issue ‘Safed Ghotala’, committed so transparently by the Indian doctors. Participants from Ramjas college acted on ‘Regulation of Prostitutio’ and they won an award for the same. Dayal Singh College (evening), raised the topic of colonized mindset “Sarfaroshi”. In the end results were announced by Mr. Sodhi based on presentation, interaction amongst the team and the proper usage of props.

Basket Ball event Siddharth Jha, PGDM Student, IILM Institute for Business and Management, Gurgaon Free Stylers, IILM sports Club organized and hosted the Basketball event on the eve of i-FEST, 2014. The event witnessed a considerable gathering of students from various colleges in and around Delhi/ NCR. There were over 148 students who had participated along with the faculty and student coordinating team of IILM, Prateek Sharma, Gaurav Puneta and Swati Gulia under Ms. Saima Rizvi and Ms. Rakhi Singh. On 17th December, the semi- finals took place at IILM where 9 boys teams and 2 girls teams participated. • Match 1 – Match was between IILM vs. A.R.S.D. College where A.R.S.D. boys won the match by the score of 64-18 • Match 2 –Match was between Venkateshwar college vs. ITM College where Venkateshwar won the nail biting match by the score of 3735. • Match 3 was between JIMS Kalkaji vs. ANSAL where, ANSAL won the match by the score of 48-14. The final match was held on December 18, 2014. The participants for the final day were as follows:

• Girls teams from Venkateshwar defeated the team from JIM’S Kalkaji, by the score of 38-4, • Venkateshwar Boys defeated A.R.S.D boys by the score of 69-49. The winners were the Venkateshwar Boys team. They had become champions for two consecutive years. The results were announced and the cash prizes along with the certificates were handed over to winners by the judges Ms. Rakhi Singh, Ms. Deepika Hooda, Ms. Aparna Kaushik, Mr. Jatin Achra. It was a match played with the true sportsmanship which added value to a great success in IILM i-Fest, 2014.

Dalal Street Raghav Singla, PGDM Student, IILM Institute for Business and Management, Gurgaon The Dalal Street event was organized by the finance club of IILM Gurgaon on the 18th of December 2014. The event had glimpse of a real scenario of a stock market. There were total of nine teams from different institutes, universities as well as from the IILM campuses. The teams traded in the stock market with a virtual investment of one crore. And after five rounds, the excel team calculated the final portfolio investment of all the teams and the one with maximum investment was announced as winner. The first price was won by IILM Gurgaon and the second was bagged

by JIMS Vasant Kunj. It was a creative exercise and required presence of mind.

iFest Group Dance Coverage Juhi Bajaj, PGDM Student, IILM Institute for Business and Management, Gurgaon ‘iFEST’, was a blend of entertainment and excitement. The evening was particularly exciting due to the much awaited group dance performance followed by band performances and the DJ night with the dhol added icing on the cake. The dance is one of the human experiences which cannot be suppressed. So, the foot tapping and the stage shaking made the evening so vigorous and full of life with music, lights, dance and fun at IILM Institute for Business and Management, Gurgaon. There were five teams for this competition. One each from Sri Venkateshwara College, Dyal Singh College, Guru Gobind Singh College for commerce, Motilal Nehru College and IILM Institute for Business and management, Gurgaon.

Talent displayed by the participants of the Grafiti Competition

the end, the Dhol walas and D.J. increased the fun manifold by their performance and added an extra spark to the day! Movers and Shakers at IILM Fire Drill was carried out at IILM, Gurgaon campus The activity was vigilantly carried out: •

At the end, the two winning teams were awarded cash prizes. They were, Guru Gobind Singh College of Commerce (winners) followed up by Sri Venkateshwara College (runners up). In between of the performances, few people were given the opportunity to showcase their untapped talent including, Mr. Abhijay and Mr. Mayank. The performances were spectacular and breathtaking. In

ulty were explained about the types of fire, its causes and which equipment to be used in different types of fire as per their classification.

Fire hooters were set off at 12:30 pm and electricity was disconnected.

•

All the buildings were vacated by occupants via the staircase.

•

Complete evacuation took place within 4 minutes and everyone assembled at the ‘Fire Assembly Area’ (Central Lawn).

• The students, staff and fac-

• A small fire was put up for demonstration of fire extinguishers, used by security and administration staff. Students also did the trial. •

Fire Hydrant was operated and demonstrated.

•

The whole activity took about 40 minutes.

The Placement Week ! The placement week for PG1 students was conducted from 1st to 5th December 2014 at Gurgaon campus. Speakers from the industry gave students an insight on career related issues, on understanding markets and interpersonal skills and on

overcoming failures to emerge winners. IILM Alumni shared their work experience with students. A Ted talk was shown by faculty members, which enabled the students to understand the career aspects with a global perspective. The students went to visit Vaango (Devyani International Ltd), wherein the Marketing Head of the group addressed the students. On the last day of the workshop, simulation of the placement process was conducted where the students gave aptitude test, comprehensive two rounds of GD and Personal Interviews. Good Governance day at IILM Institute of Business and Management, Gurgaon IILM observed Good Governance Day in the Christmas

Week (22/12/2014). The event was led by Dr Kiran S. Sudha in the presence of faculty members. An open house oratory competition was organized, where the students spoke on the selected themes and quoted related statistics on governance issues hampering our nation’s performance. Ms Avantika spoke about governance issues in the state of Haryana, vis-avis some of the listed goals and strategic decision making for its fulfilment. Mr Yugam and Mr Anubhav spoke about women safety as a governance issue in the country. Ms Neeti’s presentation was primariliy on the meaning of governance and the concept of e-governance. Mr Dipam, emphasized on the prime strategies for governance as awareness, goal setting, policy and timely changes in the pol-

icy making. Mr Gaurav Dawar stated a Bollywood movie analogy, citing difference between participation and awareness. Dr Parul Goel Wassan spoke about the governance in the varying contexts. Ms ShivaniTeckchandani kept the spirit of the discussion by ensuring the maximum responses. The conclusive remarks by the faculty were thought provoking and an experiential learning for all the students. The results were announced by Dr Saima Rizvi. Mr Dipam Das, was awarded the best orator and the runner up for the event was Ms Avantika Paracer.

Industrial Visit to Vaango Excitement and enthusiasm soared high amongst the students of the PGDM Batches of 2013-15 and 2014-16 on the 4th day of the placement week. It was a step away from the class room session which gave an insight into the practical reality of a QSR chain, Vaango. On 4st December, 2014 the students from the PGDM Batch of 2014-16 were taken to ‘Vaango’, a South Indian QSR chain, home brand of the well-known Devyani International Ltd. DIL is a leading franchisee holder of popular QSR’s; KFC, Pizza Hut and Costa Coffee. Established 3 years ago, the restaurant blended contemporary style with the grandeur of the traditional South Indian food.

Students at the blood donation camp

The students were taken to the largest outlet of Vaango in Sec-

IILM students donating blood - a social cause !

tor 29, Gurgaon to witness the action of a retail store. The visit began with a session presided over by Ms. Malabika Gupta, Brand & Marketing Manager , DIL. The session provided an insight into the Retail industry with special reference to the challenges and opportunities for QSR’s in India. Ms. Gupta further dwelled on some of the verticals that the group operates like Customer Relationship Management at Vaango, the advertising strategies adopted and most importantly the profiles that the group looks for when hiring under each vertical. ‘The 8 step customer touch point journey of a brand’, provided some useful tips for a student looking at a career in service marketing. Harping on the importance of social media, the students were required to come up with a suitable strategy for ‘Vaango’. 2 Students with the best ideas

would get a chance to work on a Live Project with the group. The visit familiarized the students to the secrets of a marketer’s success, the strategies he/she adopts to distinguish themselves and thereby opened their minds to the opportunity that lies in the sphere of the retail sector.

Blood Donation Camp A life may depend on a gesture from you, a bottle of Blood. This was the motto of every member of the college, when a blood donation camp was organized in the Gurgaon campus on 18th of September, 2014. IILM organizes blood donation camp every year, to support their campaign named, “BRING A LIFE BACK TO POWER……..!!”

The college took the initiative of donating blood to State Blood Transfusion Council.The team of the rotary club arrived at college campus at 9:30 A.M. The blood donation started sharp at 10:30 A.M. Mrs. Malvika Rai, Chairperson at IILM Gurgaon along with Mrs. Rakhi Singh and Mrs. Deepika Hooda came to the camp to support the cause and boost the morale of the blood donors. The seniors from the Rotary Blood Bank team tested each candidate whether they are eligible to donate blood. A total of 30 units were collected in the camp which lasted up to 3:30 P.M. The blood donors were given a blood donation card, for which they can avail 1 unit of blood for the upcoming year. The event saw huge enthusiasm from the students.

Campus Life at IILM Graduate School of Management, Greater Noida At IILM Graduate School of Management, academic modules are interspersed amidst a series of activities ranging from theatre, dance, photography, social service, sports, current affairs and the list is endless. Apart from serving as platform to express one, these activities help the students with “out of the box” thinking to solve business situations. Indian Red Cross Society or-

Holi Celebration Diwali

Japanese Deligation

SwachBharat Abhiyaan

Nirbhaya

ganized blood donation camp at IILM, Greater Noida on 16th September 2014.The students from across all programs voluntarily donated their blood for a noble cause. Prof. Gregor

Japanese delegation from NEC Technologies visited IILM

Greater Noida on 29th October 2014 to understand and share the Learning Management systems adopted across the two nations. This provided an exposure to the best practices which can be incorporated in our Learning Management system. The delegates interacted with both the faculty and students` Navratri celebrations starts at IILM, Greater Noida with Saraswati Pooja followed by Dandiya. Dandiya is a mesmerizing poetry of human movements in tune to captivating rhythmic beats, intermittent jingling sound of bells and clattering of sticks, and electrifying flow of colors and light. For those who have entered, even once, in the magnetic range of its enticement, it is poetry par excellence. IILM has collaborated with Fachhochschule Dortmund University of Applied Science and Arts, Dortmund Germany University of Babes Boylai, Romania as a part of the MIBMDM programme.The first semester of 2014-16 Masters Programme has already taken place in matured market location i.e. Germany. Subsequently the second semester of the programme has commenced in the emerging market location i.e. India. Prof. Dr. ‪Gregor Brueggelambert Faculty of Economics FachhochschuleDortmund University of Applied Sciences and Arts‬ , Dortmund , Germany visited ‪‎IILM‬-GSM Greater Noida on 11th Nov. 2014. The visit was aimed at review of the MDM program and further discussions on the execution of

the programme. Prof. Gregor also had an interactive session with the PGDM students . Candle light vigil was held on December 16th 2014 as a day marked – In Remembrance of Nirbhaya, as she gave birth to collective consciousness about women rights. The students carried out candle light march in the vicinity area of the Institute in memory of Nirbhaya. Diwali Mela was organized by the students of PGDM I year with a noble cause. Besides, fun and frolic the students of PGDM organised various stalls and diligently displayed their business skills. Along with food and games stalls the students sold off hand made Earthen lamps, candles, decorative items etc. The ‪ profits‬ generated by the stalls were donated to an orphanage for Diwali celebration. As a part of “Swachh Bharat” Campaign launched by Prime Minister Mr. Narendra Modi,

“The Clean India Drive” was held by IILM Greater Noida . The students carried out the cleanliness drive in Jagat Farme .The parks and streets were cleaned by the students, Faculty and staff .The residents were sensitized about the benefits of cleanliness and hygiene. Sanitisers, Dettol, Dustbins and Garbage bags were distributed After every Term Placement week is organized for First Year students of PGDM. The objective of the Placement week is to create awareness about “Preparing for Placements”. Students learn about the expectations of the corporate world, job profiles‪ offered, Personal branding‬, ‪importance of communication, content , confidence , discipline and time management. The Placement week includes sessions conducted by Recruiters, Alumni, Trainers and Career Development Centre of IILM.‬ The

Orientation

week

for

ZEAL The Annual Function of IILM Lucknow took place on February 11 & 12, 2015. Twenty nine college participated in the two day event. The events were organized in four categories – Academic, Cultural, Sports and Informal. The festival saw a footfall of more than five hundred participants. The event also received good media coverage.The entire IILM Luc-

the second semester of the Managing Diverse Markets Programme, that IILM has launched this academic year (2014-15) in collaboration with FH Dortmund,Germany, was conducted from the 2nd to 4th of March 2015. ( The first semester took place at FH Dortmund from September 2014 to February 2016). The current MDM batch consists of 9 IILM students and 8 students from FH Dortmund. The orientation week comprised of student faculty familiarisation, registration, course introductions by faculty and experience sharing session by the students. On the last day the students presented the courses they had covered in the first semester in to the entire faculty team for MDM and shared their expectations for the impending term. The orientation week ended with a splash of colours , fun and games at the Holi celebration at CET campus, with students dancing to the rhythm of drum beats and songs.

know team (faculty, staff and students) worked very hard to make the event successful.

The RJ Event

Banyan Tree Article

Banyan Tree School, Jagdishpur A Journey of a few steps ---------------------------miles to go. Try to discover; the road to success; and you will seek; but never find; but blaze your own path; and road to success; will trail right behind.

anyan Tree School , Jagdishpur located at NH 56 Lucknow – Sultanpur highway was established in March 2008, to provide quality and holistic education to students from all strata of the society. The first step started off with 100 students admitted in class Nursery to Class III. Within a short span, the school took stride with the admissions of more than 450 students. Now

it has a good number of 1100 students. The underlying features of the school are its commitment and determination to maintain quality education accessible to all, at an affordable price. The school envisions that education should foster creativity, independent thinking, exploration and experimentation as a lifelong process. The students in the school range between 3 and 17 years of age, spread between classes Nursery to Senior secondary and follow the curriculum specified by the Central Board of Secondary Education. Three major streams of Science, Commerce and Humanities are offered in classes XI and XII.

The school is blessed with dedicated and trained faculty who promote computer aided learning with hands on activities. The school provides laboratory facilities for Sciences, Maths and computers in Junior, Middle and Senior sections. Well equipped library, infrastructure for music, fine arts, stupendous playgrounds, contribute to the other attractions of the school which help to implement interactive learning that strives to go beyond the text book and integrate a curriculum derived from experiences. In this highly competitive era, we focus on essential human aspects like affection, empathy consideration, compassion and above all social responsibility. We are known for personal

touch in everything we say or do, and this has become possible with the undying support and zeal of our team of dynamic, keen confident and courageous staff. The school began in the rural setup and is surrounded by various basal challenges like illiteracy, support from both the parents to children like in most of the cases the male members of the family have to leave the house for employment. As a result, the students are deprived from the love and attention of both the parents making them more sensitive and fragile to handle. As a result, we believe in the concept of “teacher parents”. Our teachers act as foster parents to these children and help them discover themselves. The overall development of all our students is our prime concern. In continuation to mentoring, counselling, we also pay frequent and planned home visits to feel the pulse of the environment, the child is getting at home. This helps us to strategize or modify ourselves for the betterment of our students.

Thematic Teaching

The Banyan Tree School, Jagdishpur

The school offers a unique blend of academics, cultural activities, sports and values. We believe that every child has a potential and therefore we take utmost care to nurture these potentials - be it scholastic or coscholastic. In this direction we practice theme based learning from classes I to V which is an endeavour to integrate child’s

Acedmic excellence depicted by BTS students through the trophies and certificates .

learning in various spheres and applying it in real life situations evolving soft skills, life skills, problem solving capabilities and high order thinking. Activities and initiatives – Banyan Tree School, Jagdishpur continuously aims to spread awareness on environmental issues. Children build their character and form a foundation for life during their early childhood. Keeping this in mind, through various exercises and programs conducted by environmental club we try to stimulate their minds and expose them to as many activities and life experiences as possible. For instance, sensitizing them through “Earth Week Celebration” raising environment issues, tree plantation drives, cleanliness drives etc. These exercises incorporated with textual syllabus instil values and awareness in them

which leads them to become globally responsible citizens. BTS Jagdishpur is a green and environment friendly school since all its programs and activities aim to preserve and save earth, believing in creating a good human being who is sensitive to environmental issues. In this direction we take children to nearby places to clearout garbage and make people aware of hazards of plastic and demonstrate appropriate health and sanitary conditions etc.

Joy of Giving Joy of giving is a program which is held every year on the Founders day on 4th November when children are taken to hospitals, orphanages or destitute homes to spend some time with those who are devoid of love and care. This is done to develop a feeling of kindness and concern for the elderly and less privileged in the society. It also helps the

March Past - Girl students showning extreme co-ordination and harmony.

children to appreciate their blessings as Mother Teresa said, “We cannot do great things on this Earth, only small things with great love”.

Academic excellence The primary focus of the school is academic excellence. Affirming this, the academic year 2013-14 being the first year for the school to have appeared in C.B.S.E. board exams has been a very academically attaining year. Three students of class X - Siddharth Srivastava, Naman Srivastava and Talib Ashraf scored 10 CGPA and 6 were above 9. They also qualified FIITJEE with high scores. For giving

stellar performance in all the subjects in class X, we have received letters of appreciation for the teachers from Hon’ble HRD Minister Ms. Smriti Zubin Irani. The school places great emphasis on discipline. The school runs the student council of 56 members designated as Head Girl, Head Boy, House captains, prefects etc.

Adding Value to Education As our vision 2020 – states that all our children ought to grow up to be a well educated and happy human being with good values. To inculcate spiritual and moral values, we pay emphasis on meditation sessions in morning

Melodious performance by BTS students .

assembly, silent sitting, moral stories telling session, discussions on social issues etc. during reflection period. In this regard, school cinema also contributes to develop life skills, morals and other lessons of life with the help of movie shows conducted from time to time in relevance to the event or personality. In addition to it book reading for all age groups (From class III to class XI) and further reviewing through discussions in the class has been made mandatory for the students as we believe that good books inculcate virtues. Parent involvement at culmination days under thematic teaching and other school affairs is our greatest strength for we believe in building bridges

between the home and school. This is our effort to sustain and strengthen the learning process with the combined efforts of parents. Parents and teachers collaborate to make school events into success stories with shared inputs and mutual cooperation. It is just a beginning of our journey, a walk of small instable steps to confident strides. We have miles to go. Mrs. Ruchi Srivastava Principal - Banyan Tree School, Jagdishpur

Girl students of Banyan Tree School keeping the Indian tradations and culture alive through their dance performance.

BOOK REVIEW

How Google Works By Eric Schmidt and Jonathan Rosenberg Hardcover: 352 pages | Publisher : Hachette Language: English | ISBN-10: 1444792466 ISBN-13: 9781444792461

n the last 15 years Google has touched the lives of billions of people in one way or other. As of now, 2 billion people are accessing internet, another 3 billion will be added in next ten years as the prices of smart phones come down. The sheer critical mass of people accessing information on the net is going to open immense possibilities of companies like Google. The contribution and support which Google provides to the working professional is beyond words. The short and fascinating history of Google is an experiential case for many entrepreneurs. The centrality of Google in digitising available knowledge and making it available for free of cost is recognized by one and all. The book “How Google works” is an interesting insight into the non technical aspects of how the organisation has ma-

tured from a start-up to a well functioning mega corporation. The book shows how the management and functioning of the organisation is different in a knowledge based company from various other industries. They share that in the times of innovation and creativity the conventional working styles were obsolete and simplistic approach to complex problem was the solutions. The authors Eric Schmidt and Jonathan Rosenberg share their experience of being “adult supervision” in a young organisation. The authors gives examples of various unlearning and learning phases they experienced in the growth of the organisation, “The only thing we could say for sure back then was that much of what the two of us had learned in the 20th century was wrong, and that it was time to start over,” they write. The Culture of Google is central theme of the book- The emphasis of the author is how they manage the organisation working on some of the critical issues which might now be a focus in many organisations- sitting plan, team structure, reporting etc. Contributed to thw bringing in the right culture which was

productive. The central themes states that the “smart creative” are the core and all the activities of the organisation decisions should be around them and in their best interest and later the organisation. They are responsible and accountable for their actions and outcome and the organisation should work in their best interest as they might bring in the next best thing. The rise of knowledge economy and firms poses lot of questions on conventional theories of organizational structure and decision making and the boundaries of the firm. The book gives an idea of how a knowledge firm can bring about changes and rewrite rules of the game . The book takes the reader through some of the critical issues of organisation Culture, Strategy, Talent-Hiring, Decisions, Communication and Innovation. The discussion on culture are based on the values on which Google is established, how different and small actions help to sustain it. The examples of practicing the vision, organising the office or managing power dynamics around the organisation help to create the right vision and practice the right values- “Don’t be evil”. Google has stood to its values and lost

to Chinese market after refusing to censor content as desired by the Government there.

of talent acquisition with greater involvement at an organisational level.

In strategy they share how the conventional practices and b- school knowledge does not work in a smart engineer’s workplace. Customising strategy to the workplace would be an interesting learning to have outcome which are productive and more successful.

Effective and criticality of communication in workplace for effective outcome is essential and details and more knowing will help build clarity in the working.

Special focus is on the chapter of talent and as how google has some recruitment process and why. The authors share their recruitment and selection processes which are insightful. Considering that getting “great” talent is a core value of the organisation the book shares insight in the principles they follow. The organisation has developed deep into the process

of knowledge, can also misuse if it so wants. Is the world safe by giving so much knowledge to Google as one company? This question further increases the responsibility of Google to work according to its values “Don’t be Evil “ Ms. Ruchika Jain

Lastly innovation the book talks about innovation which is the backbone of the business, how they have innovates and used different principles and practices to encourage innovation and keep creativity alive in their employee-70/20/10. The downside of the book is that there is no downside mentioned in explaining how it works. The freedom and creativity are bound in corporate environment. Google as an aggregator

BOOK REVIEW

Reimagining India

20 to 30 missions to solve country’s problemsgiving examples of Nanadan Nilekani’s Aaadhar and Sridharan’s Delhi Metro.

Unlocking the potential of Asia’s next power Edited by Mckinsey and Company.

The book is replete with ideas of improving health, education , economy, manufacturing , agriculture, energy security . It helps us understand the problem in social and economic context

Hardcover: 432 pages | Publisher : Simon & Schuster; First Edition edition (November 19, 2013) Language: English | ISBN-10: 1476735301 ISBN-13: 978-1476735306

eimaging India is the book which was published by Mckinsey Editors in 2013 much before the new government of Mr. Narendra Modi government came to power. The book tries to set agenda for country and to some extent for its new government. Mckinsey Editors had invited almost 60 individuals to write on the challenges faced by India in their different field. The book has different chapters denoting the different aspects. These chapters are: Reimagining, Politics and policy, Business & technology, challenges, culture and soft power, and India in the world. People who have been invited to write on these topics are well known experts of their field from India and abroad. The assortment of writers and topics are really very impressive. From Nandan Nilekani writing on a technology solution for India’s identitiy crisis to Bill Gates on What learned on the war ( on Polio) to Ruchir Sharma on Breakout or washout by Ruchir Sharma to The rediscovery of

India by Farid Zakaria. There are more articles like The closing of Indian mind by Kishore Mahbubani , Butter chicken at Birla by Kumar Mangalam Birla , Rediscovering the core by Mallika Sarbhai , India rebooted by Azim Premji and Day of the locust by Ramchandra Guha and Five ideas for Inclusive growth by Rajat Gupta and Anu Madgavkar and Shirish Sankhe .

One must mention an excellent essay by Kishore Mahbubani is the closing of the Indian mind. Referring to china’s success and its pragmatic leadership, he refers to Pratap Bhanu Mehta to frame this conundrum . although China has a closed so-

The only grudge which I have from the book is that each of these essays is short and crisp. It is just when one starts enjoying one article, it comes to an end. it would have been better , had they allowed the writers to go more deeper to explore their ideas . The book tries to sweep broad strokes on a canvas too big as India.

adopted democracy, rule of law and also a modern constitution. The path of peaceful transition to social and political transformation is difficult one and also to claim of becoming Asian superpower. The problems and challenges are too mammoth and huge in every field. Some of the solutions provided in these pages give hope and glimpse of a glorious future if things work out in India’s favour.

India and its problems are overwhelming for any ordinary person. The kind of experiments with modernity which the country has taken despite the history and diversity, it is important that the experiment succeeds. The odds were stacked against India when it

Some of the ideas mentioned in the essays are doable like to build one hundred industry clusters to create up to 20 million jobs, provide skills training to poor workers , unleash private and social innovation in service provision , transfer benefits directly to poor , name

ciety, it has an open mind. The country’s leaders are pragmatic rather than ideological focused intently on which policies work rather which ones reaffirm their world view. By contrast, India has wonderfully open society- but as a nation a much closed mind. One could blame India’s underperformance on a host of factors: overpopulation, corruption, illiteracy, political incompetence, stubbornly persistent poverty. But the real failure is, to large extent, one of imagination. Many Indian leaders still seem unable to conceive of their country as confident, open minded, rising power – one that

can afford to take risks and can be generous with its supposed adversaries. Reading Reimagining India will help you to imaging a country which can surmount many socio- economic and political problems it is facing in an open and creative way.

Prof. Rahul Mishra

“Books are a uniquely portable magic.” Stephen King

“Typically, when you read, you have more time to think. Reading gives you a unique pause button for comprehension and insight. By and large, with oral language—when you watch a film or listen to a tape—you don’t press pause. The benefits of this increased activity keeps your memory sharp and your learning capacity nimble.” Maryanne Wolf in her book, Proust and the Squid: The Story and Science of the Reading Brain

“I don’t believe in the kind of magic in my books. But I do believe something very magical can happen when you read a good book.” J.K. Rowling

IILM International Partner’s Meet January 2015 In its constant endeavor to strengthen the bond with International partner’s, IILM India organized its First International Partner’s Meet from the 7th – 10th of January 2015. The meet provided a platform to network with partner’s from well-known Universities across France, New Partnership in the making-IILM Germany, Netherlands, Swit_Hanze University of Applied Sciences Groningen.Netherlands at the zerland and Korea. Partners EAIE Conference , Czech Republic from Ecole De Management

IILM International Short Term Programme 4th to 24th January 2015 A group of participants from The University of Technology Sydney and Queensland University of Technology, Australia attended an IILM International Short Term Programme from 4th to 24th January 2015. The participants studied a course on Social Entrepreneurship and Rural Markets. Attending the PRME Conference, Guest Lecturea, NGO and Industry visits, as well as a cultural immersion

of India were an integral part of the programme. The participants found the programme, very insightful and exciting. The schedule of the programme, interspersed with academic and guest lectures, festival celebrations and cultural excursions to Agra, Jaipur, Rishikesh and New Delhi, made for a captivating experience for the participants

International Day – October 10, 2014

Normandie, Burgundy School of Business, HZ University of Applied Sciences, HZ University of Applied Sciences, MCI Innsbruck, ISM Germany, Solbridge School of International Business South Korea. The partner’s also had the opportunity to interact with the participants and faculty from University of Technology Sydney, Australia and Queensland University of Technology Queensland, Australia from the recent Short Term Program being held at IILM.

Prof Rakesh Chaudhry with Dr Mary Pierce, Ms Wendy Curtis, and Mr Saurabh Malhotra of Fanshawe College Canada

“Intercultural dialogue is the best guarantee of a more peaceful, just and sustainable world.” --Robert Alan (American writer, artist and social activist; 1922-1978) IILM Institute for Higher Education, Lodhi Road witnessed the celebration of its first International Day on the 10th of October 2014. Organized by the Global Engagement Club and its faculty coordinators, Ms. Nidhi Piplani and Ms. Kinny Dunga, it gave a common platform to the five countries, namely, France, Germany, Austria, Great Britain and the host, India to come together and meet their global competencies. A day of international savor and exuberance was executed by the endeavors and enthusiasm of students from international B-schools.

The event kicked off with formal presentations by the students giving insight into the culture, business and society of their respective countries. Dr. Smitha Girija, Director, PGDM declared the International Day open. The session ended up in being an enlightening journey into different nationalities. It included a wide spectrum of interesting information and facts and helped in unearthing different realms.

son of the institute. Exotic cuisines from far off geographies built up excitement in everyone. Spundekäs, a German regional cheese cream and a Bavarian salad buffet, presented by Dario Peter and Rebecca Meyer, international exchange students from MCI, Austria enthralled the students and were rewarded with the best prize. A riot of international flavors on the palates of all-present was a highlight of the event. The runner-ups were Brossier Lucas, Fernier Louis, Maudet Michel Marin and Cochener Charles, exchange students from Normandie, France and currently studying in Gurgaon branch of the same institute. The The Indian panipuri, khasta kachori and rasgullas did a fair business.

IILM Faculty- Ms. Nidhi Piplani & Ms. AniThis was followed by a food tast- sha Rani with Ms. Lena Anger , EM Normandie , France- Our Partner Institution

ing ceremony that was judged by Mrs. Malvika Rai, chairper-

The concluding session of the event comprised of fun filled team-building activities. Teamwork is an essential component in the corporate world and via this event, students from international backgrounds got an opportunity to interact and learn. ‘Find it or lose it’ fostered in students a have-it-all spirit, elemental in the business arena. Students had to collect a list of things in a specified time period and the winners of the competition were the youngest

in the lot. Furthermore, Tug of War, renowned for its strategic planning was a game changer in the entire day. Organized by the Adventure Club and chaired by Ms Sandhya Makkar, it demanded all the energy from its participants and attention from spectators. After tough gaming sessions, Kamandeep Singh, Sahil Goel, Vikas Goel, Jatin Kapur, Vivek Sirohia, Deepansh Kalra, Sahil Garg and Harkirat Singh

from PG-1, the winners were rewarded with handsome cash prizes. The day ended in a rich amalgamation of multinational food, games and culture.

12. Dr.Wilfred Zerbe Dean Faculty of Business Administration, Memorial University of New Foundland Labrador, Canada, visited the New Delhi Campus in September 2014. 13. Dr Anu Nagarajan , Strategy Area, University of Michigan visited the New Delhi Campus in August 2014

14. Ms Liz Muller , Director Global Initiatives Ross School of Business, University of Michigan , USA visited the New Delhi Campus in August 2014 15. Dr Alan Watkinson, La Trobe University Australia visited the New Delhi Campus in August 2014

UTS Lamp Lighting

Anshika Aggarwal (Secretary, Global Engagement Club) PGDM 2014-16, IILM, Lodhi Road

International visitors Over the last quarter, IILM has witnessed numerous visits from well known institutions across the globe.

UTS Rishikesh Hawan

1. Ms. Ingrid Carton , KH Leuven University, Belgium visited the New Delhi Campus in December 2014 2. Ms.Lolanta Preidiene , Head of International Office, Vilniaus Lolegija University of Applied Sciences, Lithuania Belgium visited the New Delhi Campus in December 2014

UTS Group

3. Ms. Anna Lindahl, Director ,International, Linneaus University , Sweden visited the New Delhi Campus in November 2014

6. Ms.Alexandra Joseph, Dean International Affairs, ESLSCA Paris visited the Gurgaon Campus in November 2014.

9. Ms. Wendy Curtis , DirectorInternational ,Fanshawe College, Canada visited the New Delhi Campus in October 2014

7. Professor Edy Wong , Assistant Dean International, University of Alberta, Canada visited the New Delhi Campus in October 2014

10. Ms Jaswinder Kaur , Head of Canada India Centre of Excellence , Carleton University, USA visited the New Delhi Campus in September 2014

8. Ms. Mary Pierce , Chair College of Business, Fanshawe College, Canada visited the New Delhi Campus in October 2014

11. Dr. Pedro Marquez, Acting VPGlobal Advancement at Royal Roads University, Victoria, BC, Canada, visited the Gurgaon Campus in October 2014.

Dr. Venkat Yanamandram , Program Director, MBA,University of Wollongong, Australia Sweden visited the New Delhi Campus in November 2014

5. Mr.Karin Wells , University of Wollongong, Australia visited the New Delhi Campus in November 2014

12 Nationalities under one roof-youth diaspora participating in ‘Know India Program’ of Ministry of External Affairs at IILM Lodhi Road Campus

Institute for Higher Education