The Edge by IILM Institute for Higher Education

Editorial ‘Literature is the comprehensive essence of the intellectual life of a nation’ wrote someone. A life, which is divorced from literature, could become mechanical and monotonous Literature grows out of the realities of life and the times which nest those lives and created the social fabric manifested in the literature. IILM took a step forward in experiencing some literary explorations of our times.

EDITORIAL BOARD Mrs. Malvika Rai

“Words in the Garden”, the first edition of the Literature Festival was held on the 24th and 25th of February, 2017. The theme of this festival was a celebration of Delhi’s immense energy as a centre of creativity, arts, and cultural heritage , inspired from the life and works of Meer Taqi Meer, a great Urdu poet who lived in Delhi and witnessed its glory before it’s plundering.

Dr. Sujata Shahi (Sr. Director, Gurgaon) Dr. Smitha Girija (Director Lodhi Road) Dr. Taruna Gautam (Director, Greater Noida) Ms. Radhika Madan (Assistant Professor) Ms. Rachna Madaan (Assistant Professor)

The Sustainable Development Goals provide a powerful aspiration for bringing in Sustainability into organizational culture. Sustainability is now the key driver of Innovation. IILM Institute for Higher Education, in collaboration with UN Global Compact’s PRME (Principles for Responsible Management Education) Initiative hosted its fourth International Conference on “Sustainability and Innovation: Key Drivers of Responsible Management” on 9th, 10th& 11th of February, 2017 at IILM Lodhi Road Campus New Delhi. Dr. Bhaskar Chatterjee, Senior Director, IILM addressed the United Nations’ 2016 Forum on Business and Human Rights on November 15, 2016 sharing insights into India’s unique law on Corporate Social Responsibility (CSR). Dr. Chatterjee shared his views on India being the only country in the world with legislation on CSR. “The 2 Percent Law” –and what led to it’s success in India.

Published by IILM Institute for Higher Education 3, Lodhi Institutional Area, Lodhi Road New Delhi- 110003 Phone: 011-40934365 Email: edge@iilm.edu Designed in-house by: Rajarshi Bhattacharjee Swati Singh Copyright © IILM. All Rights Reserved

Ethical marketing generally results in a more socially responsible and culturally sensitive business community. Faculty article on Ethical Marketing highlights the point that establishment of marketing ethics has the potential to benefit society as a whole, both in the short- and long-term. Enlightened ethical marketing is at work when the company and marketer recognize further improvements for humankind unrelated to those enforced by governments or public opinion. This issue of Edge focuses on importance of Sustainability, Corporate Social Responsibility and Ethical conduct in all Functional areas of organizations. The issue through it’s articles and news covers the aspects related to policies and procedures which integrate social, environmental, ethical, human rights or consumer concerns into business operations and core strategy .The overall aim is to achieve a positive impact on society as a whole while maximising the creation of shared value for the owners of the business, its employees, shareholders and stakeholders.

Fourth International Conference on “Sustainability and Innovation: Key Drivers of Responsible Management”

Con ten t s IN-HOUSE MAGAZINE FOR LIMITED CIRCULATION

Eighteenth Graduation Ceremony of IILM - Undergraduate Business School

IILM Alumni Meet

Words in the garden

16th Annual Vivekananda Memorial Debate

Book Review

Marketing Conference 2016 “Exploring the Growth of Mobile and Location Based Marketing”

Exchange Semester in New Delhi, India

‘Father of CSR’ in India addresses U.N. Forum on Business and Human Rights

Company Visit to Country Inn & Suites

HR Conference, 2016 “Transforming Human Resources Through Technology”

Campus News

Employee Retention Strategies

Alumni Profile

Ethical Marketing

Banyan Tree School Solar Energy Zone

IILM PRME 2017 - Fourth International Conference on “Sustainability and Innovation: Key Drivers of Responsible Management” IILM Institute for Higher Education, in collaboration with UN Global Compact’s PRME (Principles for Responsible Management Education) Initiative hosted its fourth International Conference on “Sustainability and Innovation: Key Drivers of Responsible Management” on 9th, 10th& 11th of February, 2017 at IILM Lodhi Road Campus New Delhi. The focus of the conference was on Responsible Management practices and how these can be developed by use of ‘Innovation and Sustainability’ efforts undertaken by organisations, individuals and the like. The inaugural session began with the welcome address by Dr. Bhaskar Chatterjee, Senior Director, IILM. Shri Bibek Debroy, Member, Niti Aayog, H.E. Nadir Patel, High Commissioner of Canada and H.E. Nadir Patel, High Commissioner of Canada presided over the inaugural session and shared their thoughts. H.E. Nadir Patel highlighted the number of ways in which Canada is willing to support the PRME initiatives in Indian corporates in addition to educational institutions. High-

Mrs. Malvika Rai, H.E. Nadir Patel, High Commissioner of Canada, H.E. Nadir Patel, High Commissioner of Canada and Mr. Anil Rai.

Inaugural session of the fourth PRME International Conference lighting the important role played by educational institutions as a catalyst to innovation, he urged the audience to think along the lines of - Innovation gap continues to be a challenge; Disruptive innovation in entrepreneurship; Linkages across all 17 SDGs; and Making CSR more mainstream in organizations. H.E. Melba Pria brought out the importance of this UN Agenda with disturbing facts such as 1 in 9 people in the world is mal-nourished, 230 million Indians go to bed hungry every day, 1 in 5 households do not have

H.E. Nadir Patel, High Commissioner of Canada

electricity and so on. She underscored the need for innovation to overcome the challenge of inequality, by bringing innovation to solve problems in rural areas and among the under privileged. Reiterating the role of companies, she stressed that the idea of CSR has changed from “Companies should do no harm” to “Companies should contribute positively to society” giving back to the community creating social impact. The IILM PRME Research Awards 2017 entitled ‘A Life of Significance – Leading Responsibly – The way forward for a sustainable Inclusive World’ was won jointly by two papers and were given away to the winners by Mr. Kamal Singh. The paper titled Kshamtaa: Empowering Lives, Envisioning Sustainable Inclusive Socio-Economic Development” by Dr. Smitha Banerjee, Dr. Shalini Saksena, Mrs Neeru Ailawadi and the case study on” Goonj: Essence of Sustainability & Scalability of Social Venture” by Prof. Sriparna Basu and Prof. Rakesh Gupta were selected for the award by the jury comprising of Mr. Kamal Singh, Mr. Raj Nehru and Prof. A.B. Chakraborty.

Shri Bibek Debroy, Member, Niti Aayog

The conference continued on the next day with an avid audience eager for more indepth discussion on the topics of Innovation, Sustainability, and CSR. The first plenary session on the topic “Innovation Drives Entrepreneurship” was envisioned with SDG 8 (Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all) in mind. Globally, countries thrive on entrepreneurs to create fresh employment opportunities, support taxation and growth. In India, we need partnership models where R&D and technological inventions support entrepreneurship. Eminent speakers, Mr. Ashutosh Chadha - Group Director, Microsoft, Mr. Santhosh Jayaram - Partner, Sustainability

and Climate Change, KPMG, and Prof. Sergio Janczak, Management Studies Director, Kings College at Western University Canada addressed the gathering on the topic. They shed light on the centrality of innovation and ideation to the success and sustainability of organizations, while emphasizing the need for social entrepreneurship in the current world. The discussion continued with the session on “Sustainability: The new business excellence Mantra – Top leadership perspective” focussed on how the role of corporations in society has changed significantly in the recent years. This session revolves around the implementation of SDG sub-goal 12.6 Encourage companies, especially large and trans-national companies, to adopt sustainable practices and to integrate sustainability information into their reporting cycle. The panelists Mr. Rajpal Duggal - Head Group

Prof. Rakesh Sharma, IMT Ghaziabad an action plan for people, planet, prosperity, peace and partnership. This panel discussion aimed to explore the application of SDG 9 Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation. Mr G.C. Shrotriya- Head (VAS), IFFCO KISAN Sanchar Ltd, New Delhi, Dr Suman Chahar, Senior, VP, Sulabh International Social Service Organization and Ms Surabhi Rajagopal, Principal Analyst, SELCO Foundation brought forth their views on the subject. Talking about the technological reach in rural and urban India, Dr. Shrotriya threw light on innovative solutions being provided to farmers through the user friendly mobile application, Iffco kisan. The speakers spoke about the need to physically step

Dr. Kamal Singh, Director General, NHRD Strategy & amp; Corporate Planning, Oxigen Services India Pvt Ltd, Mr. Subodh Kumar, General Manager, Alternate Energy and Sustainable Development, IOCL, and Mr Aladiyan Manickam, Country head of the Finnish Technology Major Chempolis Ltd enlightened the gathering on the topic. Each speaker brought in aspects of their experience in creating sustainable enterprises that contribute to people and the planet simultaneously. The next session entitled “Innovations for meeting the national sustainability goals” centred on the United Nations’ 2030 agenda for achieving sustainable development is

Mr. Subodh Kumar, General Manager - IOCL

Dr. Smitha Girija, Mr. Dilip Chenoy, Mr. Rajdeep Sahrawat, Mr. G.K. Chaukiyal and Dr. Bhaskar Chatterjee into the rural areas in order to know the ground reality and to make a difference there. The ensued the discussion on â&#x20AC;&#x153;CSR provisions in the companies act: Implications for corporate sustainabilityâ&#x20AC;? revolved around the requirements of Section 135 of the Companies Act of 2013 and the practicalities attached to it. This session focussed on the enactment of the sustainability agenda within the Indian legislature with special emphasis on the National Voluntary Guidelines, MOCA, Govt of India, 2011. Mr.Anurag Kapoor, General Manager - Corporate Social Responsibility, Schneider Electric, Dr. K. K. Upadhyay, Advisor, National Skills Foundation of India, Lt. Gen. Rajender Singh, CEO DLF Foundation, and Prof. Gayatri Subramaniam, Chief Programme Executive & Convener, NFCSR, Indian Institute of Lt. Gen. Rajender Singh, CEO, DLF FoundaCorporate Affairs discussed the topic. This session witnessed tion

Mr. Rajpal Duggal, Head group, Oxigen Services

Ms. Surbhi Rajagopal, Principal Analyst, SELCO Foundation

Mr. Santhosh Jayaram, Partner & Head, Sustainability and CSR, KPMG

Dr. Anjali Singh, Mr. Ashutosh Chaddha, Mr. Santhosh Jayaram and Prof. Sergio Janczak

Ms. Suman Chaher, Senior, VP, Sulabh International Social Service Organization

Mr. Sameer Kochar, Director Skoch Group

a dialogue on the implementation of the Companies Act from the perspectives of the government representative and the corporates. They agreed unanimously on the need to integrate CSR as part of the mainstream organization rather than just a department. The last day of the conference commenced with a panel discussion on “Social Innovations for the bottom-of-the-pyramid” wherein experts elaborated on how start-Ups and social innovators are penetrating the market base consisting of the lower socio-economic customers. This session aimed at discussing SDG 10 (Reduce inequality within and among countries) and how it is being implemented in India. Mr. Anirban Roy, Director SEED, Mr. Sameer Kochhar, Director Skoch Group, Mr. Vipin Malhotra, CEO, Kegg Farms and Mr. Jeevan Talegaonkar General Manager, Industry and Society Vertical (Smart Cities Initiative) at Ericsson India Ltd were the eminent panellists for this session. The speakers deliberated on different ways in which innovations are being used for social causes to benefit the bottom of the pyramid with relevant examples. The last plenary session of this international conference focussed on “Sustainable supply chains: A Business Imperative”. SDG 12 (Ensure sustainable consumption and production patterns) draws attention to the necessity to look into creating and maintaining sustainable habits. More and more companies today are grasping the reality that in order to extend their comm itment to responsible business practices they must do so to their supply chains as well - right from their subsidiaries to their suppli-

ers. Mr. Gaurav Bansal- Head Supply Chain, Hughes Communications, Mr. Avinash Mathur-Director - Supply Chain & Planning at Whirlpool India, Mr. Sanjay Vyas - Business Process Senior Consultant at SAP India Global Delivery Centre and Prof Dorthe Bohlbro, Senior Lecturer, Business Academy Aarhus, Denmark shared their views on the subject. The panellists discussed the various challenges faced by organizations when looking into sustainable supply chain management and measures to overcome these challenges. The conference concluded with closing remarks by Dr. Bhaskar Chatterjee, Senior Director, IILM, Mr. Dilip Chenoy- Independent Advisor, CSR, Mr. Rajdeep Sahrawat, Global Head, Buisness Development (TCS), Mr. G K Chaukiyal, Executive Director, Airports Authority of India and Dr. Smitha Girija- Director IILM. The distinguished members of the closing plenary once again urged the students to step out, identify problems that are prevalent in India and come up with innovative solutions that are applicable in the current Indian context to overcome those problems. Dr. Smitha Girija also took this opportunity to announce the dates for the 5th International IILM PRME conference for February 8 to 10, 2018. The 4th IILM PRME international conference was a great success and provided a platform for industry experts, Diplomats and academicians from different parts of the world to interact and dialogue on aspects of Sustainability and Innovation that are extremely important drivers of responsible management in the current business context.

Session on "Sustainable Supply Chains: A Business Imperative"

Eighteenth Graduation Ceremony of IILM - Undergraduate Business School

Chancellor, University of Bradford, presided over the Ceremony and awarded Degrees to the graduating students. The Dean IILM Undergraduate Business School, Dr. Anjali Singh welcomed Professor Robert Parkin and Dr. Stuart Roper, Interim Associate Dean, Research & Knowledge, Faculty of Management & Law, University of Bradford to IILM -UBS. In her speech Dr. Singh highlighted the long standing and fruitful academic partnership with University of Bradford. Further she took permission of the Chief Guest to declare the convocation open and shared that it was an occasion of great honour and pleasure for all present. Dr. Stuart Roper congratulated the Graduands and inspired them to apply the values and ethics imbibed during graduation in today’s workplace, principles which are very dear to UoB and IILM. He underlined the importance of remembering and acknowledging all the people whose contribution and support has helped them succeed. Emphasizing the volatility of the current business world, he encouraged the students to make use of their graduate education to think critically about the information provided and to further use it for the “common good, for the betterment of society”. He urged the students to remember that “education is a lifelong thing” and inspired students to be flexible in the way they perceive and deal with difficulties and challenges that they may face. Talking about three years that the students have spent here, he expressed the hope that they would also be taking back some lasting friendships. As ambassadors of IILM and University of Bradford, he urged the Graduands to stay in touch with both the institutions. Prof. Robert Parkin awarding degree to the graduand IILM, a forerunner in offering international undergraduate education programs in India since 1996, achieved a milestone on November 15th 2016, conferring the Eighteenth batch of students the Graduate Degree - BSc. (Honours) in Business & Management Studies in collaboration with School of Management, University of Bradford at the Lodhi Road campus. It was indeed a proud moment for University of Bradford and for IILM to see their students, dressed in ceremonial robes, eager to receive the Degree.The ceremony started with lighting of the lamp. Professor Robert Parkin, Pro-Vice

Ms. Hannah Ward, University of Bradford, representing the University Secretary certified that the candidates to be presented at the ceremony had complied with all the conditions to qualify for the award of the Degree. The students received the degree from Professor Robert Parkin. Mrs. Malvika Rai, Chairperson IILM gave away the special awards. Dr. Kulwant Rai Gold Medal was given to Suyash Vaish for securing First Position, Riti Lochav received Dr. Kulwant Rai Silver Medal for securing second position and Dr. Kulwant Rai Bronze medal was given to Sumer Sethi for securing third position. 96 students were conferred

degrees in this ceremony. Trishank Agarwal, Bhuvanesh Kakar, Ankur Chadha and Devendra Singh received Certificates of Honour for their excellent performance in various subjects. The Award for the Best Project from the Graduating Year went to Riti Lochav for the project on “Strategic Report for Coca Cola: Coca Cola faces global challenges” and Trishank Agarwal for the project on “Strategic Report for the Ibibo Group Pvt. Ltd”. Dr. Shuchi Agarwal, Director, IILM Undergraduate Business School, acknowledged a deep sense of satisfaction as IILM and School of Management University of Bradford enter the twenty-first year of partnership. She mentioned that this partnership has imparted quality education to more than seventeen hundred students in the area of business and management studies since the induction of the first batch in 1996. Dr. Agrawal expressed pride in the strong brand that IILM has built over the years, providing education that keeps pace with the changing environment. She shared that each year nearly 90% of the

Mrs. Malvika Rai, Prof. Robert Parkin, Dr. Stuart Roper & Dr. Shuchi Agarwal lighting the lamp students who come to IILM have a close friend or relative as an alumni who has strongly recommended this institution. She spoke about the excellent platform that IILM offers to its students to develop their entrepreneurial skills. She emphasized that the undergraduate program aims to nurture innovative thoughts and actions of the students which can help them develop their family businesses or to grow as entrepreneurs themselves, thereby carving new heights of success. Highlighting the facility of IILM Startup Labs and access to an exceptional eco-sys-

tem consisting of renowned mentors, industry experts, serial entrepreneurs, academic experts and investors, she demonstrated the aim of the Institute to provide an environment to student entrepreneurs to feel inspired by their IILM experience and maximize performance. She shared with pride the different feathers in IILM’s cap starting with the global business education ranking by Ed Universal wherein IILM stands 11th and is in the three Palmes of Excellence category, the accreditation by the South Asia Quality Improvement System (SAQS), IILM as a PRME champion business school inducted by UN Global Compact. She also took this opportunity to speak about the wide range of executive education programmes across platforms that IILM conducts for organizations such as NTPC, NBCC, BHEL, defense Officers, IAS and IPS Officers among others. In his Graduation address Professor Parkin congratulated the graduands and applauded their achievement. Describing this day as a special day in the lives of all students and all

audience present, he appealed to the students to remember the support from the various other people including family, friends, relatives and teachers that have helped them on the journey to reach this summit. He highlighted that UoB students come from different parts of the world and societies, having varied ideas and UoB takes pride to better prepare them for the future, to achieve things in society. He reassured the students that they can achieve anything that they want. He then warned them, “Do not undervalue yourselves, don’t’ underestimate your ability to make things happen. Just make sure you go for it.” He proudly shared that this year they celebrated the 50th Anniversary of UoB and reminisced about being the first ever business school in the UK, of having established the first ever peace studies department in the world, and of being the proud recipient of Queen’s Anniversary Prize – the highest recognition a university in the UK can achieve - for improving the lives of people living with dementia. He also took the opportunity to talk about their

The graduates with their faculty members

various accomplishments – developed drugs to prevent cancer; contribution to chemical disarmament, engineering and healthcare products that have saved lives, to name a few attributing all the success to dedication and hard work of all concerned. Professor Parkin then told the graduands that with this degree they are now the alumni of University of Bradford, of the 130,000 graduates from 170 countries from around the world, who are making a major impact on the society. He inspired the students to remember the values imbibed during their education and to live up to their alma mater. He encouraged the students to stay in touch with team Bradford and wished them the best for a successful future. School of Management, University of Bradford is triple accredited by European Quality Improvement System (EQUIS), Association to Advance Collegiate Schools of Business (AACSB) and Association of MBAs (AMBA), often referred to as the “Triple Crown”. IILM Undergraduate Business School established in 1996 is one of the most prestigious Business Schools in the country today.

Class of 2016

IILM Alumni Meet shared the fact that IILM Alumni are currently in positions of responsibility in various Private sectors. Dr. Shuchi Agarwal, Director IILM Undergraduate Business School, Dr. Taruna Gautam, Director Graduate School of Management, Greater Noida and Ms. Shivani Ahuja, Director Institute for Business and Management Gurgaon also shared their thought on the occasion.

Dr. Sujata Shahi felicitating Mr. Rajendra Birla, Alumni, Batch (2004-06) The success of an institute is gauged by the accomplishments of its students. IILM is proud to have eminent alumni who have made remarkable contributions in varied fields across the globe. They have played a major role in carrying forward the rich legacy of the Institute. Alumni can enrich students’ overall experience as they embody a continuing, reciprocal relationship with the institute for coming back to their roots is utter contentment. Engaging alumni and students to create a pipeline of support in terms of giving, volunteering, and advocacy is vital for sustaining the growth of higher education institutions. The best ways to foster student-alumni engagement is to involve alumni at all stages of a student’s cycle: recruiting, mentoring, modeling, and guest teaching, career planning/ networking, and transitional rituals and ceremonies. IILM is taking rapid strides in this trajectory by involving alumni of over two decades; many of them hold positions of responsibilities in several prominent organizations. ‘IILM Alumni Meet’, is an annual event where we welcome back our alumni to their alma-mater to reminisce the student days, the forgotten moments. On February 18, 2017, the glorious legacy of IILM was highlighted during this year’ alumni meet. The event began with a welcome address by Dr Smitha Girija, Director-IILM Lodhi road campus, wherein she addressed the alumni, sharing the progress the institute has made in the past year and highlighted the achievements of Alumni. With great pride she

Ms. Aarti Rai, felicitated some of IILM s distinguished alumni whose pioneering works have had a great impact on their organizations and the society at large. Dr. Sujata Shahi, Senior Diriector IIBM, Maj. Gen. Wadhwa, Senior Director IGSM also officiated the felicitation. Mr. Raman Kaushik from the batch of 2001-03, currently Assistant Vice President, HDFC; Mr. Pan-

Ms. Aarti Rai felicitating Mr. Pankaj Chandra, Alumni, Batch (1996-98) kaj Chandra from the batch of 1996-98, currently Senior Vice President, NDTV and Mr. Amit Agarwal from the 1996-98 batch, presently Vice President, Morgan Stanley were the IILM, Lodhi Road alumni felicitated this year. Mr. Anurag Sharma from the 2006-08 batch, presently a Consultant- Indirect Taxes at PWC, Mr.Rajendra Birla from the batch of 2004-06, the Founding member, Finalytics Consultancy, and Mr. Deepak Arora from the batch of 2004-06, who is currently Strategic Reporting & Customer Intelligence, Adobe

interacted with their seniors and had great learning from their experiences. In all, the ambience was serene yet electric with people chatting and enjoying the live band playing and singing old melodious songs. Faculty and staff members from Lodhi Road, Gurgaon and Greater Noida campuses attended the meet.

Maj. Gen. B.D Wadhwa felicitating Mr. Mohit Chopra, Alumni, Batch (1995-97) were the alumni of IILM Institute for Business and Management, Gurgaon felicitated on the 18th of February, 2017.

The highlight of the day was the business ventures showcased by PGDM second year students as a part of their Field Immersion Leadership Development module which requires them to show their Entrepreneurial skills. Several engaging activities were organized for the Alumni. A special photography corner named-“Grab a prop, strike a pose” & IILM Insta Frame allowed the alumni to get their photographs clicked. Some of the members also shared their experiences of the IILM tenure by writing their brief messages on the ‘IILM Message Wall’. The beautiful evening was a grand success with networking and bonding along with the various stalls of sumptuous food. It was an illustrious evening noteworthy for all who attended.

Mr. Mohit Chopra from the 1995-97 batch, presently Product Head, Times of India, Mr.Manish Gautam from the 1995-97 batch, currently Senior Vice President, RBL Bank, Mr.Garima Tandon, Senior Finance Head, British Telecom, and Mr. Gagandeep Singh Karwar, Analyst, Ernst and Young were the alumni of IILM Graduate School of Management, Greater Noida felicitated at the alumni meet this year. Mr Keshav Bansal from the batch of 2009-12, presently Director, Intex Technologies (India) Limited and Owner Gujarat Lions, and Mr. Sameer Akhil Kachru from the 1996-99 batch, Founder of SAGA Sportathon Pvt Ltd, were the alumni of IILM Undergraduate Business School, Lodhi Road, felicitated this year The occasion was graced by PGDM and Undergraduate Business School Senior Alumni from initial batches along with family members. A congenial environment was observed everywhere with old students reminiscing their old days with their batch mates, seniors and juniors. Current batch students

Mr. Sameer Akhil Kachru, Alumni, Batch(1996-99)

Mee� ki Dilli

in the garden “Words in the Garden”, the first edition of the Literature Festival was hosted by Sanatan Sangeet Sanskriti , along with Ashok Vajpeyi, Muzaffar Ali andVikram Lal. India International Centre, Delhi provided the venue for this Festival , held on the 24th and 25th of February, 2017. The theme of this festival was a celebration of Delhi’s immense energy as a centre of creativity, arts, and cultural heritage ,while wearing the crown of power and prestige with elan . Enthusiastic and bustling , this

verdant city has renewed and reinvented itself over the ages , providing an evocative ‘garden’ for innovation and imagination. This first edition of ‘Words in the Garden’ Litfest was inspired from the life and works of Meer Taqi Meer, a great Urdu poet who lived in Delhi and witnessed its glory before it’s plundering. Titles for all the sessions of discussion , and readings were picked from Meer’s poetic utterances , spanning the quartet of themes “City, Nature, Love and

Shamsur Rahman Faruqi

Loneliness” . On the inaugural day , Shri Ashok Vajpeyi, Shri Muzaffar Ali, Shri Vikram Lal and Shri Shashi Tharoor inaugurated the festival with apt words describing and extolling the virtues of the great Meer. This was followed by Pt. L K Pandit and Ustad Moshin Khan then enthralling the audience with musical interpretations of the bandishes from different gharanas , honouring the musical heritage of Delhi – Sadarang and Adarang. Day two of the festival witnessed renowned names such as Shashi Pavan Kumar Varma, Ravi Agarwal, Vimlenda Jha and Saaed Naqvi as speakers for various sessions along with a number of experts from different fields of arts and culture coming together to discuss and deliberate on various topics developed around ‘Meer ki Dilli’ and Dialogues happening simultaneously at three venues

Mrs. Malvika Rai, Shri. Muzaffar Ali, Shri. Vikram Lal & Shri. Shashi Tharoor lighting the lamp

A wonderful talk about Meer at IIC with some great writers, scholars and young journalists. Vikram Seth

of India International Centre. E.g. In the session ‘Rahi Nagufta Mere Dil Mein Dastaan Meri - the unspoken” , a graphic novelist, a writer, a photographer and an artist/curator came together to discuss the visual narrative that is Delhi. In ‘ Zamana Nazuk Hai - times are fragile” , a dancer and two painters talk about how love inspires classical dance and visual arts. The exchange of ideas, blended old themes with the new. Discussions about Meer’s Delhi - in terms of its scenic beauty its historical memory and its architectural wealth and heritage, along with the age old topics of love and loneliness. In addition, sessions geared towards an audience that looks towards digital and visual media as a source of information added to the eclectic dimen-

sion of the festival. In ‘Kaun Jaye Meer’ - who should leave Delhi and Meer” , the journalist Saeed Naqvi and one of the great scholars Shamsher Rehman Faruqi discussed Delhi as Meer saw it ,and expressed it and the present state of the city. On the other hand, ‘ Uske Faroghe-husn Se’ : by the beauty of its grandeur afloat on the Yamuna in Delhi” , two noted environmentalists along with an urban designer and a geologist discussing the daily assaults on many aspects of nature including the Yamuna. While at the third venue, ‘Aage Aage Dekhiye Hotaa Hai Kyaa ‘ - watch what happens next “ , the editors of three online publications discuss how a digital daily, opinion and commentary platform cover the latest breaking news while keeping

Shri. Pawan Verma

Ashok Vajpeyi in conversation with Saeed Naqvi and Shamsur Rahman Faruqi

Pt. L.K Pandit and Ustad Moshin Khan performing at the festival their literary skills intact and engaging readers. The festival came to a fitting end with the melodious and mesmerising Ritu Sangeet on Saturday, the 25th of February, 2017, by Kalapini Kokali,

daughter and disciple of legendary Pandit Kumar Gandharva and illustrious Vidushi Vasundhara Komkali. Words In the Garden explored and celebrated Delhi through words, ideas, expressions, dis-

cussions, dialogues, readings, exhibitions and performances. A veritable celebration of Literature, Arts and Ideas, it marked the beginning of a magnificent journey that will continue to captivate Delhiites annually.

Hindustani Classical Vocal Recital by Kalapini Komakali

16th Annual Vivekananda Memorial Debate

The final teams at the 16th Annual Vivekananda Memorial Debate The prestigious and much awaited inter collegiate debate competition, the Annual Vivekananda Memorial Debate was organized by Sansad, Debating Society of IILM, Lodhi Road on 17th&18th of February, 2017. The competition unfolded through three rounds, eliminating and short-listing teams in each. The topics selected for the all the rounds were contemporary and related to the most important issues concerning our society as a whole. The debating society of IILM, Lodhi Road had invited distinguished judges from different industries such as Electronic Media, Journalism, Hospitality, IT Services and Marketing. The topics for the preliminary round were: “Demonetization has not brought any tangible benefit to Indian Economy”; or “We now have less faceto face interaction due to Social Media”, and there were teams from 17 different colleges in Delhi

NCR. All the teams spoke well and argued fittingly for and against the topic, thereby bringing creative insights to the debate. The judges, though, had to limit themselves to shortlisting eight only for the semi-finals. Ms. Sonali Chhabra, Founder & CEO at GreyEquation and Ms. Sangeeta Ratra, Director HR & Training at Le Meridien were the judges for the preliminary round. The eight semi-finalist teams spoke for and against the topic: Economic development has ruined Planet Earth! The competition was tough and the judges Mr. Mahesh Rathore, Head - HR at The Leela Palace, Mr. Vineet Malhotra, Executive Editor at News World India, Mr. Pulkit Rastogi, Human Resources business partner at Hitachi India, and Mr. Rohit Ranjan, program host with NDTV on environmental issues had a difficult decision to select he four teams that that would go on to the final round. The four qualifying teams for the finals were - Gargi College, IILM-GSM, Noida, FMS and IILM, Lodhi Road. These teams debated on whether Donald Trump reflects the concerns of an average American or not. The judges for the final round were: Mr. Abhishek Tiwary, Executive Director, Human Resource at KPMG, Gurgaon; Mr. Rajesh Grover, an expert in a number of areas of Brand Manage-

the VMD Trophy for 2017. Mr. Kartik also won the prize for the Best Debater in 16th VMD. Ms. Firdaus from IILM-GSM, Noida won the Best Interjector award. The first runners up were the team from IILM-GSM, Noida and second runners up were the team from IILM, Lodhi Road. The event was a great success and saw enthusiastic participation from all the contestants. The audience enjoyed the arguments, interjections and passion with which they were put forth and the event ended on a high note.

ment and Advertising; Mr. Gaurav Sadana, a Management Consultant. The final round was invigorating with each of the eight speakers inciting the audience first for and then against the topic. It was a pleasure to witness the exchange and especially the interlocution by the participants that followed each debate. It was a close competition. The winning team represented by Mr. Kartik and Mr. Kunal from Faculty of Management Studies, University of Delhi won

Student Volunteers, Participating teams along with IILM Faculty members

Marketing Conference 2016 “Exploring the Growth of Mobile and Location Based Marketing” Mobile phones have become an integral part of a common man’s life. On 2nd December 2016, IILM Institute for Business and Management organized a marketing conference on “Exploring the Growth of Mobile and Location Based Marketing”. The conference started with the lighting of the lamp by Dr. Sujata Shahi, Dr. Vidhisha Vyas, Prof. Shivani Ahuja and Mr. Sandip Jha the key note speaker for the conference. Mr. Sandip Jha ,Vice President and Circle Head – Privy League of Kotak Mahindra Bank opened his speech by asking the audience about the usage of social media. He beautifully gave us a good idea about the growth of mobile marketing. He also shared some god information about today’s customer demand and as well as today’s market. The first mobile was launched in India in 1995 and the first call was made between Writer’s Building in Calcutta (now Kolkata) and Sanchar Bhavan in New Delhi was carried over Modi Telstra’s Mobile Net service. That time incoming and outgoing call was too costly, near about Rs 32/ minute. Now a day’s mobiles have become a part and parcel of our lives. The boom of mobile phone users in India is multifold therefore digital market is also growing day by day. The convenience of mobile marketing helps this the market to boom. Although India’s smart phone penetration is lower than that of Iran, we have a long way to go. This digitalization came by holding hands of Whatsapp: this one app changed the market drastically. As per 2015 this industry is now of 200 billion.

So from the behavior of the

industry we can say that in the next few years this industry will grow at a rapid speed. Session 1: The Power of Mobile Wallet Speakers: Mr. Amit Duggal – Digital & Mobility: Omnicom Media Group Mr. Manu Bhalla – Vice President Director, Business Operations: Giga Soft Systems Pvt. Ltd The speaker started with the discovery of the 1st mobile phone and thereafter its evolution. He also pointed out the tremendous increase in the number of internet users, particularly mobile internet which in turn has made India the second largest market after China. He explained that the life of a common man, from morning to evening, is totally dependent on the mobile phones because of the facilitating Apps. The evolution of media industry from print media to digital media was remarkably explained through examples. He also highlighted that there are many companies, nowadays, which

Prof. Ruchi Shah along with Mr. Manu Bhalla & Mr. Amit Duggal addressing the audience only opt for digital The speaker also highlighted that although India is an economy where 98% transactions are cash basis, the economy is slowly progressing towards digitalization. The increasing use of mobile wallets, specially after demonetization was also discussed. But it brings along a great disadvantage of “no loyalty” which is faced by organizations worldwide. Both Mr. Duggal and Mr. Bhalla enlightened the audience about the usage and advantages of mobile wallet. “Wallet Bank” is the concept enabling Social Media and smart phone users to register seamlessly and then spend wisely. Moreover they did emphasis on the main advantage of these wallet banks as “cashback”. Also they did mention with the growing industry and change in demand there might be a possibility of having wallet in different forms, however “the concept is here to live”. All in all it was a knowledgeable session. It gave a chance to students to learn something new and update their ‘think tanks’. Lastly, a token of thanks was presented to the guests of session one. Session 2: Optimizing marketing strategies for mobile world Speakers: Ms .Louis Assistant Professor Busi ness Academy Aarhus University of Applied Sciences Denmark Mr. Rohit Kochi, the co-founder of Baxi Taxi Mr. Subhankar Pattanayak - Digital Marketing Manager at SAP Industry Cloud Division The speaker Ms. Louis started with discussing mobile and internet marketing in Europian context , wherein she highlighted that despite of heavy i.e.90% mobile penetration in Europe corporates were hesitant in aggressively promoting their products over internet mobile te-

lephony due to intrusive nature of the medium. However corporations are using mobile internet telephony to provide services and conveniences to the customers. Examples of larger retail outlets were shared by her. She also highlighted how companies push motivate and tempt the customer by showing products popups using location based apps when customer are in close vicinity of the store. Mr. Subhankar Pattanayak enlightened the audience about the usage and advantages technological leaps industry had taken in last ten years. He highlighted how Sap technology has changed tremendously in last few years. He also shared that in near future drones and other high-tech products will be capturing the imagination and interests of customers and marketers alike. Speaker also shared the example of Tata Tiago car and how they have repositioned the car in the market through use of digital technology. Mr Koshi has shared the challenges of launching the enhance mobile taxi in the world of enhanced mobility. He shared that while it is good to focus on the marketing strategies for the mobile world, it is inadvisable to ignore the offline medias. He also emphasized how this organization chose to go offline in face of heighten competition from Ola and Uber of the world. Prof Sangeeta Sumbly summarized by saying that despite increasing penetration of internet mobile telephony ,it is critical that dynamic marketing and sales organization focus on integrated marketing strategies spending both on online and offline medias. It is important that marketing strategies are driven by customer reach and customer behavior and not driven by mediums !!

‘Father of CSR’ in India addresses U.N. Forum on Business and Human Rights Dr. Bhaskar Chatterjee, Senior Director at IILM, popularly known in India as the “father of CSR,” addressed the United Nations’ 2016 Forum on Business and Human Rights on November 15, 2016 sharing insights into India’s unique law on Corporate Social Responsibility (CSR). Dr. Chatterjee explained benefits of India’s Unique ‘2 Percent Law’ at the U.N. Forum on Business and Human Rights. India is the only country in the world with legislation on CSR. “The 2 Percent Law” – as it has come to be known across the world – enjoins companies in India, above a certain threshold level of profits, to contribute 2 percent of profits each year to CSR. Joining a panel titled “State regulatory approaches: the practice in emerging markets,” Dr. Chatterjee, who was instrumental in framing and issuing the CSR guidelines for Indian Public Sector Enterprises in April 2010, spoke of the relevance of the CSR legislation for a developing country such as India, whereby corporate funding can be harnessed to assist in executing programs and projects for the poor. Dr. Chatterjee described how India’s legislation came to be drafted and how it was passed by both houses of the Indian parliament as a development measure, intended to complement and supplement government efforts to accelerate the pace of “inclusive development.” “Our nation has found great success in regulating the legislation through the ‘comply or explain’ principle,” Dr. Chatterjee said. “Rather than mandating a penalty, we require companies which fail to spend the mandated 2 percent of profits on CSR each year to justify, on their websites and in Director’s Reports, the reasons for not doing so. Thus, the public at large is the judge to form their opinion as to how a company is discharging its responsibilities to the poorer sections.”

Dr. Chatterjee’s empathy for, and abiding commitment to the poor, the deprived, the disadvantaged and the marginalized stems from the grassroots development work he did in his early years as a young district official in the State of Orissa, India. In addition to issuing the CSR

Dr. Bhaskar Chatterjee, Senior Director, IILM guidelines, he played a major role in the inclusion of Section 135 in the Indian Companies Act of 2013. As the Director General and CEO of the Indian Institute of Corporate Affairs (IICA), he also spearheaded the National Foundation for Corporate Social Responsibility (NFCSR). “The 2 Percent Law has drawn worldwide interest and is of great relevance, particularly for developing countries across the globe,” Dr. Chatterjee said. Over the past five years, Dr. Chatterjee has spoken and lectured at a number of international meetings as the primary force for bringing a new paradigm to the realm of CSR. In September 2016, he joined The Lindell Foundation as Encircle-India Chief Advisor. The U.N. Forum is the world’s largest annual gathering on business and human rights with some 2,300 participants from government, business, community groups and civil society, law firms, investor organizations, UN bodies, NHRIs, trade unions, academia and the media.

HR Conference 2016 “Transforming Human Resources Through Technology” IILM Institute for Higher Education, organised an HR Conference on ‘Transforming Human Resources through Technology’ at its Lodhi Road campus on 23rd November, 2016, to deliberate on the role of technology in ‘Human Resources’ function, focusing on using a data driven approach to talent management. The conference served as a useful platform to bring together students, industry practitioners, HR enthusiasts and key stakeholders of organizations. The theme of the conference was centred on the role of technology in the Human Resources function of organizations, its applications along with the pros and cons of applying a data driven approach to talent management. The objectives included deliberating on: • Digitization of HR in its key domains Workforce Planning and People Management • Upside and downside potential of ‘data driven approach’ to Talent Management • ‘Technology-enabled’ People Management Solutions • Ethical implications of using Technology to manage the HR function. The two panel discussions provided a platform for industry experts to share their insights and dialogue about how the HR function is experiencing transformation due to the impact of technology and big data. The first session delved into the area of ‘People Management in the Digital World’ in which Mr. S. Swaminathan, General Manager HR Training, Airports Authority of India, and Mr. Subodh Saluja, Head Projects, Manpower Group shared their valuable inputs and initiated a dialogue on the different ways in which technology has become an integral part of HR. While

knowledge is available aplenty today, there is a growing need for skilling people, training them in the job, and making them productive. Managing talent though online training and certifications can significantly increase productivity, thereby building a case for digitization of HR. The main takeaway for our students was the quote of Mr. S. Swaminathan, “true leaders of tomorrow will be hybrid professionals who combine digital skills with domain expertise”. The second panel discussion focused on ‘Practice of People Analytics: Challenges and Ethical Considerations’ in which the panelists Mr. Babu Vittal, Head-Human Resources, Shop Clues, Mr. Shubhashish Nath, Managing Director, Axis Risk Consulting and Ms. Sonia Paul, Senior Manager, ITC Hotels expressed their views, and encouraged a healthy discussion. The dialogue began with a broad perspective of the range of data collected from an employee at the time of joining, during employment and while exiting, with examples of how this data can be used for the benefit of the organization, demonstrating the wide range of services that can be digitally driven. The speakers also warned the audience to be aware of the downside of overdependence on data and emphasised the importance of keeping the context in mind while analysing any data. The HR conference was a success providing an opportunity for the students and faculty to interact with and learn from industry experts. The question answer session incited deeper insights into the role of technology in the current organizational context as well as a future vision of the same.

Employee Retention Strategies Ms. Anindita Chatterjee, Assistant Professor - OB & HR Employee retention refers to the ability of an organization to retain its employees. Retention strategies are important because they help create a positive work environment and strengthen an employee’s commitment to the organization. Employee retention is important because of the direct costs of replacement, which can include a lengthy training period, and the indirect costs of lowered productivity that can result from high employee turnover rates. The loss of a single key employee, for example, can cause a company to experience a decrease in competitive advantage, particularly if the employee had developed productive working relationships with other key personnel or with clients. Creating a positive workplace begins with having a set of effective employee retention strategies. Some companies measure employee engagement and try to maintain it because it leads to increased customer satisfaction, higher revenue and higher profits in many cases. Employee Retention Consultants / Organizational Development Consultant – An employee retention consultant can assist organizations in the process of retaining top employees. Consultants can provide expertise on how to best identify the issues within an organization that are related to turnover. Once identified, a consultant can suggest programs or organizational changes to address these issues and may also assist in their implementation.

Steps for employee retention include effective tracking retention rates, with the help of technology, offering good benefit packages, and hiring the right employees. Providing incentives, better employee-management relationships, and providing financial rewards for high performing employees are additionally followed for employee retention by organizations.

1. Conducting Employee Sat-

isfaction Surveys to gauge the employee satisfaction levels. The outcome of the survey is minutely studied by the management and action taken to increase satisfaction amongst employees and reduce attrition. Grievance Handling - HR has to have an open door policy to handle grievances and address them. Conducting Skip Level Meetings - Leading or ganizations conduct skip level meetings of the employee with the immediate manager to find out the satisfaction level with their Line supervisors. Stay in Interviews - In addition to performing exit interviews to learn why employees are leaving, HR focuses on longer-tenured employees on why they stay. Questions such as: Why did you come to work here? Why have you stayed? What would make you leave? And what are your nonnegotiable issues? What about your managers? What would

you change or improve? Then that information is used to strengthen employee-retention strategies. Exit Interviews – By including exit interviews in the process of employee separation, organizations can gain valuable insight into the workplace experience. Exit interviews allow the organization to understand the triggers of the employee’s desire to leave as well as the aspects of their work that they enjoyed. The organization can then use this information to make necessary changes to their company to retain top talent. Exit interviews must, however, ask the right questions and draw honest responses from separating employees to be effective. Rewards & RecognitionsEmployees are awarded as “Best Employee of the Month” / “Year” based on their targets achieved. Usually done in a town hall scenario where all the employees get to meet each other along with the management. The rewards are not limited to cash bonuses. Gifts that show a personal touch are often given to high performing employees. Employee Welfare Activities: like Birthday Celebrations, Family Picnics and Festivals are often cele-

brated together.

8. Meal Subsidy / Loan from the

company / Insurance in terms of Mediclaim, Accidental Death on Duty, statutory benefits like PF, ESI, Gratuity, Bonus and Maternity benefits, are provided for employees. 9. Work Life Balance - Flexi Work Timing for Women, Work from home and having a crèche at the work premises encourage retention of women employees. 10. Identifying training needs and filling the skill gap by the requisite training goes a long way in retaining employees. 11. Promotion of employees through Internal Job Postings increases employee morale. 12. Promoting Employee Suggestion Scheme for employees to give feedback to the management to improvise any process-

es fosters employee connect with the organization. A 2009 McKinsey Quarterly survey found that executives, managers, and employees rate -nonfinancial incentives such as praise from one’s manager, frequent promotions. Opportunities to leas projects and chances to join fast track management programs, among the six most effective motivators when the main objective of the exercise is retaining people. Financial Rewards are usually centered on an effective Employee Compensation Plan. Other options could be deferred compensation arrangements such as employee stock option (ESOP) that may either be wholly or partially vested or have limited transferability as well as long term incentive plans, which can be availed after completion of a fixed

term. In the current scenario when competition is immense, the cost of hiring a new employee is huge and we can easily see that long term growth of the organizations is directly linked to an effective employee retention strategy, especially because good employees are increasingly difficult to find. Securing and retaining skilled employees plays an important role in any organization, because employees’ knowledge and skills are central to the companies’ ability to be economically competitive. Referenceshttp://iosrjournals. org/iosr-jbm/papers/Vol14-issue2/ B01420816.pdf

Ethical Marketing Prof. Anita Saxena, Associate Professor - Marketing

Ethical marketing refers to the application of marketing ethics into the marketing process. Briefly, marketing ethics refers to the philosophical examination, from a moral standpoint, of particular marketing issues that are matters of moral judgment. Ethical marketing generally results in a more socially responsible and culturally sensitive business community. The establishment of marketing ethics has the potential to benefit society as a whole, both in the short- and long-term. Ethical marketing should be part of business ethics in the sense that marketing forms a significant part of any business model. Study of Ethical marketing should be included in applied ethics and involves examination of whether or not an honest and factual representation of a product or service has been delivered in a framework of cultural and social values. It promotes qualitative benefits to its customers, which other similar companies, products or services fail to recognize. The concern with ethical issues, such as child labor, working conditions, relationships with third world countries and environmental problems, has changed the attitude of the business world towards a more socially responsible way of thinking. This has influenced companies and their response is to market their products in a more socially responsible way. The philosophy of marketing is not lost with this newfound ethical slant, but rather hopes to win customer loyalty by re-

inforcing the positive values of the brand, creating a strong citizen brand. However, this new way of thinking does create new challenges for the marketer of the 21st century, in terms of invention and development of products to add long-term benefits without reducing the productâ&#x20AC;&#x2122;s desirable qualities. Ethical marketing should not be confused with government regulations brought into force to improve consumer welfare, such as reducing sulfur dioxide emissions to improve the quality of the air. A government regulation is a legal remedy intended to mitigate or correct an ethical issue, such as pollution of the air that we all share. Enlightened ethical marketing is at work when the company and marketer recognize further improvements for humankind unrelated to those enforced by governments or public opinion. Ethical marketing is a process through which companies gen-

erate customer interest in products/services, build strong customer interest/relationships, and create value for all stakeholders by incorporating social and environmental considerations in products and promotions. All aspects of marketing are considered, from sales techniques to business communication and business development. Ethical Issues in Marketing Ethical problems in marketing stem from conflicts and disagreements. Each party in a marketing transaction brings a set of expectations regarding how the business relationship will exist and how transactions should be conducted. Each facet of marketing has ethical danger points as discussed below. Introduction Ethical marketing is about making marketing decisions that are morally right. The morality of the marketing decision can encompass any part of marketing including sourcing of raw mate-

rials, staff employment and product advertising and pricing. Each person’s view of morality is different, it is based on personal values and experiences. This creates a challenge for companies who want to pursue ethical marketing in a manner that will appeal to customers. Some businesses are set up because the founders feel strongly about an issue and they would like to deal with issue through the business. Whilst other businesses pursue ethical marketing because they feel that is what customers expect from them. Examples of marketing decisions that involve ethics Does the firm exaggerate the benefits of its products on its packaging? Are claims overstated? Many firms make bold claims to help sell their products. Are such claims morally wrong or merely “advertising puff”. Is it morally wrong to adopt high pressurized selling techniques or focus on customer groups that are vulnerable e.g. pensioners? Vulnerable customer groups have needs? Can you get customer’s to buy without pressurized selling? Firms need to make profits, a reduction in production costs increases profit margins. Is it morally wrong to negotiate tough contracts with suppliers to reduce production costs when it will reduce the supplier’s profit margin? How do companies begin the ethical marketing process? After a company has decided to implement ethical marketing it will need to make the following decisions: 1. Define what is ethical 2. Decide which branch of ethics it will subscribe to 3. How will the ethical approach to marketing be implemented 4. In which areas of the firm’s operations will ethical marketing be implemented e.g., employees, suppliers, consumers/clients, production techniques, distribution or the whole value chain. 5. Complete an analysis of how much ethical marketing will cost and compare this against the likely benefits of ethical marketing. This will help them decide whether they would like to pursue ethical marketing. Challenges of Ethical Marketing Ethical marketing requires marketing strategies that are ethical and reflect consumer and market expectations. It is not easy to define the term ethical or identify which ethical decisions cater to market expectations. An individ-

ual’s view of ethics and morality is influenced by a variety of things including their culture, background, experience, upbringing/family, peers, community, religion and country. Balancing ethics and remaining competitive can be difficult. If ethical marketing involves considering the needs and welfare of suppliers, employees and customers it could add to business costs. For example Fair trade products provide producers with a minimum price. When business costs increase profit margins reduce or the costs are passed onto customers through price increases. However if firms can adopt ethical marketing which reflect market expectations, it may make them more appealing to customers and therefore create a competitive edge. Conclusion Ethics can form one element of a firm’s marketing strategy or the whole strategy can be based around ethical marketing. It all depends on what the business is trying to achieve and

what they feel is expected by the public, customers, legislation, shareholders and the target market. Ethical marketing can increase business costs or create a competitive edge. References Arnold, Chris (2010). Ethical Marketing & The New Consumer. John Wiley & Sons (UK). p. 272 Johannes Brinkmann (2002). Business and Marketing Ethics as Professional Ethics. Concepts, Approaches and Typologies. Journal of Business Ethics 41 (1-2):159 - 177. M. Joseph Sirgy, Grace B. Yu, Dong-Jin Lee, Shuqin Wei & Ming-Wei Huang (2012). Does Marketing Activity Contribute to a Society’s Well-Being? The Role of Economic Efficiency. Journal of Business Ethics 107 (2):91-102.

Book Review

The author makes a strong case for being a non-conformist. This book is an interesting read for both a casual reader as well as one looking for keen insights and research into the topic of being an original. The author has taken every opportunity to cite references. The author provides a dictionary definition of the word “original” as a noun: “original is a thing or as a person, a person who is different from other people in an appealing or interesting way; a person of fresh initiative or inventive capacity.” The chapter “Actions for Impact” has various sections detailing guidelines for Individual actions, Leader actions, Parent and Teacher actions. The author has a website for readers, and those who wish to check out their own levels of originality, there is a short quiz that they may take for free. At the outset, the author sets the pace for the book, and his themes that not only are “Originals”, creative, they are the ones that make things happen and take things to reality. The author having set up the entire proposition in chapter one goes on to elaborate his thoughts. These are neatly arranged in an interesting read that leads a reader to not only enjoy what is written but at times feel exhilarated, with the knowledge and wisdom shared in the book and some anecdotes that reaffirm faith in the goodness of innovation and innovative people.

One section in the book traces the creative efforts of well-known inventors, artistes and discoverers in the recent history. The author explores various facets of such “Originals” in becoming renowned. Ultimately he concludes that such fame and recognition has a direct linkage to the plethora and volume of output generated by these inventors, painters and discoverers. Some of them he says produced a huge volume in a short time in their attempts to being “Originals”. In one of the chapters, the author shares the experience of Jackie Robinson, the civil rights activist who participated in the US movement. The author shares details about his extraordinary performance in baseball and tracks his movement of breaking into the big league. This would be extremely interesting to avid followers of baseball. However, this section maybe difficult to relate to by some Indian readers not particularly fans of the baseball league. The foreword written by Sheryl Sandberg, COO of Facebook sets the expectations of the reader really high. There are sections of that book that will resonate with some sections in Sheryl’s book: “Lean In”.

Prof. Arun Gupta

My five year old granddaughter has started school this summer, and her first school project was to dress up like a fictitious character from her favourite book and deliver a speech with a brief sketch of the character. She dressed up like Roald Dahl’s Matilda and her mother coached her all she could to a five year old about Matilda and the book. Now one may ask what has Matilda got to do with management studies? Or for that matter with a book on leadership? Well Matilda is not important here, it is the author who is of interest. Jocelyn Davis explains in her book on leadership how the insights of a great author reveal certain aspects of leadership as they weave their stories around characters. Jocelyn Davis states, “As a portrayer of the phenomenon of cognitive bias and its effects on decision making, Dahl has few equals.” The Greats on Leadership picks up characterisations by great authors, the nuances of the characters of the protagonists and how they reflect leadership qualities as the stories develop around them. While Shakespeare’s characterisations often involve intricacies of politics and feuds for power, his characters are multidimensional beyond doubt. Where Jocelyn Davis succeeds is in the analysis of the works of great philosophers, like Plato, statesmen and political leaders like Machiavelli, Abraham Lincoln and Churchill, and insights of great storytellers like Maupassant, Dahl and George Bernard Shaw. This book doesn’t limit itself to the lessons these stories impart and how the authors present leadership in their respective works. In the preface itself Jocelyn Davis states, “I’ve long believed we can learn more about leadership from the likes of Shakespeare, Machiavelli and Jane Austen than we can from today’s MBA programmes and management theorisers.” Starting with this premise, the author goes on to explore ingredients of leadership, with each new idea analysed in the brief narration of a masterpiece. The book is an interesting read not only for management students but even worth being explored by students of literature. With the depth of its treatment of ‘leadership’, it can be useful to

teachers and management Gurus alike. Towards the end, the book almost assumes a lofty level of spiritualism in its understanding of the qualities of a true leader, talking about the fourth level of leadership and quoting Tao Te Ching, the great spiritual leader. Whether one can learn how to be a great leader from a book or through classroom learning is debatable. Mostly, the qualities of great leaders are ingrained in their personalities, acquired with experience and wisdom. However, this book can be a tool for HR personnel to identify managers in organizations who have leadership qualities. After all, people can be groomed to realize their full potential and enhance their performance.

Prof. Sujit Sengupta

International Students

Exchange Semester in New Delhi, India

“Colors, Cultures, full of Life - India” A colorful country, a different culture, many religions and big festivals, these are the expectations with which I started my journey to New Delhi, India to take part in an exchange program at IILM. When my flight arrived at New Delhi and I left the airport, the first thing I realised was hot temperature of 38 degrees. It was clear to me that an unforgettable adventure had begun. -Karan Motredja, Exchange student from HSBA, Germany

I was feeling great on being the first HSBA student to be selected for an exchange program at IILM, New Delhi. Since many years I wanted to travel to New Delhi to gain an own impression of “Incredible India”. And with the huge support of HSBA, it finally became possible for me to fulfill my wish to study and travel simultaneously. Early in the morning, on a bright sunny day, I was on my way in the taxi to one of the best business schools in Delhi, thinking about how the experience would be. On the first day I was introduced to my buddy mentor, who supported me to settle myself. At the same time there was huge support provided by IILM to search a flat which I could rent for my stay. And then, after receiving my time table for the semester, I started attending classes. The structure of the courses at IILM is different from those at HSBA. For most of the courses which I had selected, the grading system was divided into three parts- class participation, mid-term exam and final exam. The classes were largely based on students’ interaction, such as group discussions, presentations. I found that this method made the lectures livelier. The lectures were well structured and the content of the theoretical learning became highlighted with examples of the Indian economy and companies. Apart from lectures, great hospitality of the people at IILM made my stay very special to me. Since the first day, I was feeling integrated in the whole college. With time it became more and more like a family atmosphere. During my free time, the students of the college made me familiar with typical Indian food. We went to several restaurants and had a wide range of dishes. Not only the Indian kitchen is wonderful, but also the way Indians celebrate religious festivals is awesome. During Navratri (an Indian religious festival) we had an event night at our college, which was full of colour, music and food. Beyond these festivals and the tasty food, there were many beautiful places to visit in and around Delhi. In the end, I can say from my experience that IILM is a place which offers wide range of knowledge, new friendships and lot of fun. The whole exchange semester made it possible to me to obtain new life experiences. The experiences I had during my stay were far beyond my expectations. There is a famous line which says: “everything is possible in India”, and my experiences made me say that it is true.

Company Visit Company Visit to Country Inn & Suites Zahaan Qureshi SBS Stage 1 (2016-19)

to promote their hotel on the site.

On 9th September, 2016, I attended a company visit, organized by IILM business school, to a branch of the Country Inn & Suites family located in sector 29 Gurgaon on the Golf Course Road. This branch had a grand total of 44 bedrooms varying only in size and preferences (i.e. smoking and non-smoking). By virtue of being located in such a place the hotels target market is travelling businessmen, apart from a few tourists that they also receive. On our visit we interacted with the heads of 4 departments; Sales, Food and Beverage (F&B), Front Office and the Banquet Manager. Each of these people gave us insight into the running of their departments and the functions they perform. The sales manager explained to us the pricing structure of the rooms and how the prices vary depending on occupancy. If they have more than 50% of the rooms occupied then they reduce their prices, however if they are running relatively empty then they have to increase their prices. He also told us about how the hotel has various tie-ups with the online websites such as ‘cleartrip’

For F&B there are 4 options for eating; Mosaic the restaurant, The Big Shot Bar and Lounge, the complimentary breakfast buffet and of course room service. They have strategically designed the hotel, wherein there are four restaurants there is only one bar which works well because they are a medium size hotel. The accommodations they have made in terms of F&B are perfect for the size of their hotel. They also cater to all religious or dietary restrictions one may have. The Front Office manager briefed us on how a reservation on his computer will reflect on the computers of all the other departments thanks to their information system. This system highlights the guest’s preference of room for housekeeping, diet plan for F&B and other relevant details to each of the departments that helps them personalize the service. Lastly, the Banquet Manager spoke to us about the process of renting out the hall. 75% of the payment is taken before the function. Their policy is to cater to all the needs of the guest, even when it isn’t available in the hotel, it is outsourced. Before the function the customer is shown the exact number of plates and tables provided so that there is no last minute confusion. The hotel staff help in any way they can during the function. The remaining 25% of the invoice is raised after the successful completion of the event.

bles in CSR. Carlson actively supports their company-wide global charity called World Childhood Foundation. This foundation is committed to helping children and young women at risk around the world. They provide an array of amenities some of which are: free high speed wifi, on site restaurants, free parking, rooftop pool and business centre to name a few. As mentioned before, this particular branch targets the business sector which has been very profitable for them. As a hotel, their entrance had no stairs, just a straight walk way making it easily accessible and barrier free. The lobby is very sophisticated and modern and has a certain charm. All this is made even better by the staff who are always smiling and ready to help. They are extremely polite, courteous and well dressed and this only adds to the experience. I have been fortunate to have travelled extensively around the world and as a result have stayed in a number of hotels. I have never stayed at a Country Inn and Suites in India, but I have done so abroad. The experience was absolutely surreal. They provided a higher level of excellence than anticipated and that was a very enjoyable feeling for me as a customer. This company visit was extremely insightful and I learned a lot not only about this specific hotel but also about the hotel industry in general too. I look forward to many more such trips.

The parent company, as most others in this day and age, dab-

Campus News Gurgaon PINK RAHGIRI Breast Cancer is one of the serious issues that had been seen in women. In India, it is more prone to women in the age group of 30-40 yrs. Pink Rahgiri, a Breast Cancer awareness drive was organized on the 16th of October, 2016 from 6am to 9am at the Inner Circle, Connaught Place. The cause was supported by the NGO ‘Yes to Life’. People who have survived Breast Cancer were invited to share their experiences and to motivate others through their journey. People had come along with their family members to participate and contribute in whichever way possible. Students performed at the occasion; team energized the crowd through a Flash Mob which was much appreciated by all. The participants were Bhavya, Minal, Suresh, Sonam, Arham, Rohan, Shubham, Nivedita and Divyan. There were a variety of other performances such as Bhangra, Bollywood, Hip Hop, Zumba, Classical singing etc. The zeal of the cyclers was marked by their peppy cycles and attire. All in all it was a mesmerizing event. It helped to spread awareness and students were happy to have contributed to and supported the cause. SAVE LIFE. . BE A HERO – YUVA GOONJ BLOOD DONATION CAMP 21st century more or less has turned into self-centered and materialistic world. People are lacking in terms of humanitarian gesture and care for their surrounding humans. In this haphazard and rushing lifestyle, malevolent inner voice often command self-destruction to intangible reason and lead people to end life. The NGO club of IILM “YUVA GOONJ” whose objective is “social awareness towards social cause” opted to create positive ripple effect on the occasion of “WORLD SUICIDE PREVENTION DAY” held on 10th of SEPTEMBER tried to generate healthy gesture with execution of 3C “connect, communicate and care” for the prevention of suicide amongst young adults giving them a platform to work for more creative and positive work of BLOOD DONATION. YUVA GOONJ organized a BLOOD DONATION CAMP at the premises of IILM Gurgaon on 12th of September in collaboration with BLOOD

CONNECT. Blood connect is a student initiative which works to tackle the problem of blood shortage in the country. ISTD – Gurgaon Chapter Theme: People, Technology, Innovation – The Key drivers for Make in India The Indian Society for Training and Development, on the momentous occasion of its 3rd foundation day hosted a conference on the 28th of October with the theme of the event being ‘People, Technology and Innovation – The Key drivers for make in India’ With many B-Schools involved, two groups from IILM Gurgaon consisting of Sudhanshu Mewati, Sagnik Das (Group 1) and Rahul Chitrakar, Bharti Goel (Group2) prepared to take centre stage to compete against the other institutions. With the participant’s list counting six teams, the stage was primed for presentation amidst a stellar judges panel along with the presence of distinguished guests like Mr Debashish Sarkar,CGM, SBI and Dr. R Karthikeyan, National President ISTD being the Chief Guest and Guest of honour respectively. The event kicked off with much enthusiasm. The main idea was to assess the Make in India initiative in all its holistic glory through its genesis, impacts, future success and various other parameters. The participants set the stage ablaze with renewed zeal and enthusiasm; shedding more light on the Micro-economic and Macro-economic impact of the initiative that is burgeoning the country to greater heights. IILM Gurgaon Bagged first prize for its presentation of what Make in India holistically stood for and represented. The Competition/Conference in its entirety was an extremely fruitful affair for students because it was such an enriching experience to have had an opportunity to present amidst so many able competitors and a stellar panel of judges.

Campus News Greater Noida

LIFE IN THE CAMPUS Christmas was celebrated with fervor and joy on a cold evening in December (22nd) 2016, by the students and staff of IILM Graduate School of Management. Senior Director Major General B. D. Wadhwa, presided over the function. It was a Christmas Carroll evening led by the lovely , chirpy little kids of Fr. Agnel School Greater Noida. They started by narrating the legend and belief around ‘The Birth of Jesus’ and what it still signifies for humanity and the world. The melodious and charming Carroll was designed as a fusion of several songs depicting the birth and message of Lord Jesus in a unique and interesting manner. Students wore Christmas hats and danced to the tune of various Christmas songs. Students dressed up as Santa Claus added humor to the serene atmosphere. Everyone for a while solemnly remembered Jesus and his service and message to mankind. The evening proceeded with the DJ night. In keeping with the Christmas spirit, the whole institute wore a festive look and was colorfully decorated with lights, stars and Christmas Trees. A luscious Christmas cake was cut and everybody relished the taste and love embedded in it. The students dressed in their party clothes enjoyed thoroughly and conveyed the message of loving and respecting everyone as was preached by Jesus. The institute witnesses plethora of events happening over the last months. Month of September earmarked Heels on fire – Sports Club, Puritans – HR Club, and Eco Minions – Environment Club and

Samaritans – Social Club. Heels on Fire – Sports club organizes Girls’ Athlete meet, soccer tournament and cricket tournament. Girl’s athlete meet included 100mt race, 200mt race, 4X100mt relay race, 3 leg race and the soft ball throw. The response was extremely overwhelming and several rounds were conducted for three events. The club also organized cricket tournament from 23rd to 25th September, where 5 teams nominated and played qualifying matches. The winners won by 80 run and the man of the match was elected based on consensus. From 28th to 30th September, boys and girls volleyball tournament organized in which 5 teams of boys and 2 teams of girls participated. Fifteen league matches were played in the tournament including semi-finals and a final match. Eco Minions – Environment club organized a poster making competition on 14th September. The theme given to the participants was “Business and Sustainability”. The Posters shared the ideas of our responsibilities towards Mother Nature, concepts of how growth and development leads to enhanced profitability but are also degrading the environment. Puritans – HR Club organized Stress Interview on 30th September. The objective of the event is to examine the ability of participants to handle stress in an ever changing environment and to assess their emotional and behavioral responses in a stressful situation. The response to the event was very enormous and huge nominations were received. Samaritans – Social club organized a blood donation camp in collaboration with Rotary Club, NOIDA on 29th September. Nearly 130 donors voluntarily donated in the camp. Not only from boys, but a very heartening response from girls was witnessed for this social cause. The social club organizing committee did a commendable job in supporting the Rotary Club team and the President of the Rotary Club promised them an appreciation certificate.

Campus News Lodhi Road

A 2-day EDC Event was organized on 16th and 17th November 2016 which had sessions with Startup founders as well as idea generating competitions with prizes for the winners. Among the speakers were Mr. Pawan Kapoor, CEO/Chairman of JV International who gave different examples of entrepreneurs, their successes and failures. Mr. Bijoy Majhi founder of the famous bakery â&#x20AC;&#x2DC;Angels in My Kitchenâ&#x20AC;&#x2122; explained his journey as an entrepreneur and then encouraged and advised students

who showed entrepreneurial inclinations. Ms. Kanika Tekriwal, founder of Jetsetgo shared her road to success and gave insights about how to succeed by executing. Alumini Arjun Bhardwaj, founder of JKM Hospitality shared meaningful insights about his business. Divya Chaudhary, PGDM 2nd year student of IILM, LR Campus also presented her startup details and business model. She has started her own venture Divyashree along with her classmate Shrishti Tyagi. Similarly 4 Alumni of IILM LR campus 2008-2011 UBS batch, Mr. Tarun Arora, Founder - Niche Cafe and Bar, Ms. Tanya Kathuria, Founder - Luxury Statement Jewellery by TI Couture and Ms. Neha Singh, Founder - Freelance Graphic Designer @ NS Design shared insights on their entrepreneurial journey and challenges so far. Another EDC workshop was held on 16th December 2016, which started with a session on Opportunity recognition and idea generation, suggesting that the entrepreneur must keep in mind the gaps in the system in order to ensure need for that idea. The second session was about 5 habits of successful entrepreneurs. The workshop culminated in an activity wherein groups had to come up with an idea

and present it to everyone. This was similar to the competition conducted in the EDC Event earlier because of its success. Everyone was given Rs 100 to invest in different proportions to different ideas. There was cash prize for the best idea which was decided based on highest investment attracted by the idea/product/service. Fun and learning packaged in an attractive manner, that is what the IILM EDC workshops are, exposing students to the practical aspects of entrepreneurship, preparing them to be successful future entrepreneurs. Extra-curricular Activities Chess competition was organized for students of UBS. The competition took place on 14th December, 2016. Participants from all the four teams, named after popular Harry Porter series participated. In both the tournaments, Team Hufflepuff stood as the winner. Archit Aggarwal, Stage 1 and Sarthak Aggarwal, Stage 2 represented the winning team. Team Gryffindor and Team Slytherin gained runner up positions. Manvi Jain, Stage 1 and Tejas Kumar, Stage 3 represented Team Gryffindor and Team Slytherin respectively. A Painting Competition was organized at the IILM Lodhi Road Campus on 30th November 2016. Undergraduate students from the four teams, named after Harry Porter series Godric Gryffindor, Helga Hufflepuff, Rowena Ravenclaw and Salazar Slytherin participated enthusiastically. The theme was â&#x20AC;&#x153;Life without Technologyâ&#x20AC;?. All the paintings depicted varied ideas

and thoughts related to the topic. The underlying thought however indicated that life distanced from technology gives human beings a chance to come closer to nature and appreciate it. Dr. Shuchi Agrawal and Ms. Mansi Mehra judged the competition. Team Ravenclaw won the competition and all the four participants â&#x20AC;&#x201C; Manisha Koripelli, Mehak Suri, Parth Mediratta, Simran Rajpal received prize money and appreciation certificates. Learning and Development Unit - Workshops and other activities in December 2016 Building self-confidence workshop was conducted on Dec 20, 2016 for SBS students of all stages. The workshop focussed understanding the nuances of self-esteem and self-confidence and their inter relationship. Students learned simple and effective techniques to overcome nervousness and improve their self-confidence while presenting. They were also made aware of the techniques to improve self-esteem that has a longer lasting effect on their overall level of self-confidence. As part of the LDU initiative, students of various UG and PG classes are regularly addressed briefly on topics such as dealing with anxiety and the importance of building a support group of close-knit friends. The Counselor is available in case students wish to discuss any issues troubling them, or just for overall personal and development.

BANYAN TREE SCHOOL - SOLAR ENERGY ZONE “Be the change that you want to see in the World” – Mahatma Gandhi This quote could not have been more appropriate for students of Banyan Tree School. We believe in following what we teach. Being Green is not mere terminology for us. It is what we practice. We are proud to declare that we have taken this giant step of starting the process of utilizing solar energy and exploiting this energy to fulfill our daily demand for energy. The consumption of non-renewable sources like oil, gas and coal is increasing at an alarming rate. At such time everyone is looking towards some renewable sources of energy, one of them being solar energy. Solar energy is being recognized as the future of alternative energy sources as it is renewable, non polluting, one of the cleanest source of energy that helps combat the Greenhouse effect on global climate created by use of fossils fuels and a very reliable source of energy. Solar energy has no negative environmental effects and is ecologically acceptable. It has massive potential and long term advantages. Banyan Tree School installed solar panels on the school campus and on 27th March, 2017, Mr. Parveen Kumar, Member of Legislative Assembly along with Mr. Ravi Pittie, Director, Agni Solar Systems inaugurated the solar panel. The benefits of this installation would directly reflect Positive Power output tolerance and Superior Low Right Response. It also works on Net metering where any surplus of electricity would go to the Government. Size of the System is 122.14 KWp and the type of PV panels used is Polycrystalline. It will save approximately 1 tonne Carbon Dioxide emissions per year for every Kilowatt power of the installed Solar PV System. Thus in our case we will be saving 122 tonnes of Carbon dioxide emissions every year which is 3050 tonnes of Carbon dioxide emissions during the estimated 25 years of the life of the Solar System. This corresponds to approximately 25 trees

Mr.Anupam Mehta greeting Mr. Praveen Kumar

Mr. Ravi Pittie (Director, Agni Solar Systems) and Mr. Praveen Kumar (MLA) planted per year per Kilowatt power, thus in our case we will be contributing to the environment to the equivalent of 3050 trees per year, that is 76250 trees over the next 25 years life of the Solar System Solar energy technologies use the sun’s energy to generate electricity, require low maintenance and are easy to install. Solar energy is a completely free source of energy and it is found in abundance. Photovoltaic panels that are installed harness solar energy to produce solar power. Photoelectric effect is used by Photo voltaic panels to convert solar energy into electric energy. The Solar panels are virtually maintenance free and are on grid. Once these solar panels have been installed, there are no recurring costs. It does not create any noise pollution as it does not have any moving parts. It does not require any other fuel other than sunlight to produce power. The vision of our School speaks about a safe and green campus and a clean and healthy environment for the children. This very ideology is linked to a dream of a clean and healthy India. Ranjana Negi

Principal along with students and senior colleagues with Mr. Praveen Kumar

Alumni Profile Anurag Sharma Batch (2006 - 08) After completing his graduation from Rajastan University in the area of Accountancy and Business Statistics, Anurag joined IILM Gurgaon in 2006. Since then there has been no looking back for him. He started his career as an Associate Analyst with F1F9 Pvt. Ltd. where he worked there for over a year. During this time he worked upon the Financial Modeling and Analysis for the Project Finance sector of UK and Europe. From there his career took a leap and he got an opportunity to work with the biggest Taxation company, Price Waterhouse as Senior Analyst – Indirect Taxes in the area of Tax and Regulatory Services.

Asheesh Jain Batch (1995 - 1997) Senior Vice President & Head - Branch Distribution - India Royal Bank of Scotland September 2013 – Present (3 years 4 months) Responsible to deliver the Retail Bank’s P&L target across Balance Sheet and Wealth Products, through the Branch Banking Channel. Redefining the Retail Banking landscape in India, by creating a limitless reach for clients through the Enhanced Digital Banking and Alternate Channel Penetration. Ensure flawless Client Servicing and Immaculate Operations at branches, resulting in Clean Audit Scores. Asheesh has been associated with the Financial Services industry for over 18 years. Foundation in Corporate Finance, followed by Consumer Loans (secured and unsecured) for over 4 years. Since 2004, reassigned to Branch Banking as a Branch Manager and subsequently managed Large Teams affiliated to the Wealth Management and Liabilities Business with the bank. A Strong marketing manager with a breadth of P&L experience. In-depth understanding of Banking Products and Processes across Assets and Liabilities businesses and a detailed experience of Relationship Banking and Wealth Management

Alumni Achievement Mr. Abhishek Mishra, alumni of IILM Gurgaon campus, batch 2008 - 10 has won the “Ultraman” title on 19th February 2017 in Florida, USA. Abhishek won this title along with actor and model Milind Soman and two more Indians. The Ultraman competition is one of the toughest endurance challenge races in the world, where participants have to compete in a 10 km ocean swim, over 400 km of cycling followed by a double marathon of a 84 km run - all within three days. Abhishek in the past completed two Ironman events before this and finally bagged another title for himself. Abhishek’s next expedition is to climb the Mount Everest!

Lodhi Road, New Ddelhi

Greater Noida

Gurgaon