positioning
for
growth
who we are Helping brands to succeed in the new world that demands responsible business
We work with our clients to: • Generate conversations across all forms of media • Create a cohesive experience for customers • Develop strong online brand presences
who we are AWARD-WINNING AGENCY
who we are
INTEGRATED SOLUTIONS TEAM DESIGN/ DEVELOPMENT
STRATEGY
PROMOTIONS
ADVERTISING
Research
Co-Branding
Corporate Identity
Cross Promotion
Print Broadcast
Brand strategy
Partnerships
Social Media
Brand Positioning
Grass Roots Events
Viral
Packaging
Outdoor
Motion Graphics
Market Strategy
Affiliate Programs
Web Sites
Advertising/ PR tactics
Cause Related Marketing
Ambient Media Planning Media Buying
Information Architecture
Social Responsibility
Direct Mail Trade Show Samurai In-store Marketing
Online/SEM
Co-creation
Identity Stationery Collateral
User Experience
Flash Animation Interactive Applications
our experience our work with Wixon, Lifeway Foods and Starfruit illustrates relevant experience delivered as integrated solutions
our experience WIXON - BRAND POSITIONING
Assignment FORMULATE BRAND IDENTITY List organizational Values identify Brand Attributes (Support Points) create Brand Personality & Symbols (creative implications)
DEVELOP BRAND VALUE PROPOSITIONS Synthesize insights to express key features and benefits of doing business with Wixon
DEVELOP POSITIONING STRATEGY Extract key messages and differentiators from value propositions to develop statements that position Wixon favorably in the marketplace
brand promise -
Service-driven Culinology
Explanation: Wixon combines its advanced scientific and culinary capabilities with its passion for customers to solve customer problems through innovation and service.
positioning statement Wixon is the industry’s premiere seasoning and flavor company, combining the highest level of dedication, personalization, and standards of quality and consistency with a broad portfolio of services, advanced scientific and culinary capabilities, and drive for innovation to enable customers to solve their problems and help them create the most successful products available.
The scientific study of deliciousness, combining the
know how’
‘ of cooks with the ‘know why’ of scientists.
WIXON - CORPORATE IDENTITY BEFORE
AFTER
WIXON - WEBSITE BEFORE
WIXON - WEBSITE AFTER
WIXON - consumer products catalog BEFORE
WIXON - consumer products catalog AFTER
WIXON - brochure BEFORE
WIXON - brochure AFTER
WIXON - tradeshow booth
WIXON email blast
LIFEWAY FOODS - website
Lifeway Foods’ website captured the essence of the brand while also creating a town hall for the Kerif community. Virtual Bar Interactive application attracted many visitors to create their own kefir drink.
LIFEWAY FOODS - organic line
LIFEWAY FOODS - ORGANIC LINE - PRINT AD, TV COMMERCIAL
LIFEWAY FOODS SUPER KEFIR LINE - PRINT AD, BILLBOARD
LIFEWAY FOODS - TRADESHOW BOOTH
LIFEWAY FOODS - PROBUGS LINE - PRINT AD, TV COMMERCIAL,
INTERACTIVE GAMES
STARFRUIT - WEBSITE
Visually stunning, the Starfruit web site reflects its fun and engaging personality and educates its visitors about its diverse product offering.
STARFRUIT - PRODUCT MENU
STARFRUIT - TOPPINGS MENU
STARFRUIT - FLAVORS MENU
STARFRUIT IN-STORE POSTERS
STARFRUIT IN-STORE POSTERS
STARFRUIT IN-STORE POSTERS
STARFRUIT IN-STORE POSTERS
APPENDIX ONE:
building
the
BRAND
OPPORTUNITIES but what is a strong brand? and how will it help? brand promise that creates a • preference / public face of your organization’s strategy not the logo, but a logo is part of • the visual manifestation of the brand
BRAND IS MORE THAN THE LOGO
DISTINCTIVE BRAND PROMISE EXAMPLES
Apple = Creative Utility Disney = Magical Fun McDonald’s = Forever Young Lego = Serious Play Target = Affordable Style Caterpillar = Rugged Reliability Altoids = Curiously Strong Martha Stewart = Homemade Elegance
BENEFITS OF A STRORNG BRAND
A strong brand can serve as the North Star to guide growth, to stay on strategy, on mission, on vision
It can ensure that you’re delivering maximum value as identified by your customers and partners.
STRONG BRANDS SHARE THREE CHARACTERISTICS:
1. They are relevantly differentiated 2. They support their differentiation through consistent expression and through consistent delivery 3. They create emotional connectivity
APPENDIX TWO:
brand architecture Brand architecture key component of strategic brand management Brand architecture helps: • create overall narrative • clarify positioning of units within portfolio • efficiently employ brand equities • build differentiation • establish “guardials” for expansion
thank you!