INTERNATIONAL JOURNAL OF INNOVATIVE TECHNOLOGY AND CREATIVE ENGINEERING (ISSN:2045-8711) VOL.10 NO.11 NOVEMBER 2020
INTERNATIONAL JOURNAL OF INNOVATIVE TECHNOLOGY AND CREATIVE ENGINEERING (ISSN:2045-8711) VOL.10 NO.11 NOVEMBER 2020
UK: Managing Editor International Journal of Innovative Technology and Creative Engineering 1a park lane, Cranford London TW59WA UK
USA: Editor International Journal of Innovative Technology and Creative Engineering Dr. Arumugam Department of Chemistry University of Georgia GA-30602, USA.
India: Editor International Journal of Innovative Technology & Creative Engineering 36/4 12th Avenue, 1st cross St, Vaigai Colony Ashok Nagar Chennai , India 600083 Email: editor@ijitce.co.uk
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INTERNATIONAL JOURNAL OF INNOVATIVE TECHNOLOGY AND CREATIVE ENGINEERING (ISSN:2045-8711) VOL.10 NO.11 NOVEMBER 2020
IJITCE PUBLICATION
International Journal of Innovative Technology & Creative Engineering Vol.10 No.11 November 2020
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INTERNATIONAL JOURNAL OF INNOVATIVE TECHNOLOGY AND CREATIVE ENGINEERING (ISSN:2045-8711) VOL.10 NO.11 NOVEMBER 2020
Dear Researcher, Greetings! Articles in this issue discusses about MADRAS ATOMIC POWER STATION AND ITS CORPORATE SOCIAL RESPONSIBILITY, FICCI International Conference and Exhibition Technology Enabled Growth and Opportunities [TEGO2020] “Be Atmanirbhar; Be Digital; Be More” It has been an absolute pleasure to present you articles that you wish to read. We look forward many more new technologies in the next month.
Thanks, Editorial Team IJITCE
INTERNATIONAL JOURNAL OF INNOVATIVE TECHNOLOGY AND CREATIVE ENGINEERING (ISSN:2045-8711) VOL.10 NO.11 NOVEMBER 2020
Editorial Members Dr. Chee Kyun Ng Ph.D Department of Computer and Communication Systems, Faculty of Engineering,Universiti Putra Malaysia,UPMSerdang, 43400 Selangor,Malaysia. Dr. Simon SEE Ph.D Chief Technologist and Technical Director at Oracle Corporation, Associate Professor (Adjunct) at Nanyang Technological University Professor (Adjunct) at ShangaiJiaotong University, 27 West Coast Rise #08-12,Singapore 127470 Dr. sc.agr. Horst Juergen SCHWARTZ Ph.D, Humboldt-University of Berlin,Faculty of Agriculture and Horticulture,Asternplatz 2a, D-12203 Berlin,Germany Dr. Marco L. BianchiniPh.D Italian National Research Council; IBAF-CNR,Via Salaria km 29.300, 00015 MonterotondoScalo (RM),Italy Dr. NijadKabbara Ph.D Marine Research Centre / Remote Sensing Centre/ National Council for Scientific Research, P. O. Box: 189 Jounieh,Lebanon Dr. Aaron Solomon Ph.D Department of Computer Science, National Chi Nan University,No. 303, University Road,Puli Town, Nantou County 54561,Taiwan Dr. Arthanariee. A. M M.Sc.,M.Phil.,M.S.,Ph.D Director - Bharathidasan School of Computer Applications, Ellispettai, Erode, Tamil Nadu,India Dr. Takaharu KAMEOKA, Ph.D Professor, Laboratory of Food, Environmental & Cultural Informatics Division of Sustainable Resource Sciences, Graduate School of Bioresources,Mie University, 1577 Kurimamachiya-cho, Tsu, Mie, 514-8507, Japan Dr. M. Sivakumar M.C.A.,ITIL.,PRINCE2.,ISTQB.,OCP.,ICP. Ph.D. Project Manager - Software,Applied Materials,1a park lane,cranford,UK Dr. Bulent AcmaPh.D Anadolu University, Department of Economics,Unit of Southeastern Anatolia Project(GAP),26470 Eskisehir,TURKEY Dr. Selvanathan Arumugam Ph.D Research Scientist, Department of Chemistry, University of Georgia, GA-30602,USA. Dr. S.Prasath Ph.D Assistant Professor, Department of Computer Science, Nandha Arts & Science College, Erode , Tamil Nadu, India
INTERNATIONAL JOURNAL OF INNOVATIVE TECHNOLOGY AND CREATIVE ENGINEERING (ISSN:2045-8711) VOL.10 NO.11 NOVEMBER 2020
Review Board Members Mr. Rajaram Venkataraman Chief Executive Officer, Vel Tech TBI || Convener, FICCI TN State Technology Panel || Founder, Navya Insights || President, SPIN Chennai Dr. Paul Koltun Senior Research ScientistLCA and Industrial Ecology Group,Metallic& Ceramic Materials,CSIRO Process Science & Engineering Private Bag 33, Clayton South MDC 3169,Gate 5 Normanby Rd., Clayton Vic. 3168, Australia Dr. Zhiming Yang MD., Ph. D. Department of Radiation Oncology and Molecular Radiation Science,1550 Orleans Street Rm 441, Baltimore MD, 21231,USA Dr. Jifeng Wang Department of Mechanical Science and Engineering, University of Illinois at Urbana-Champaign Urbana, Illinois, 61801, USA Dr. Giuseppe Baldacchini ENEA - Frascati Research Center, Via Enrico Fermi 45 - P.O. Box 65,00044 Frascati, Roma, ITALY. Dr. MutamedTurkiNayefKhatib Assistant Professor of Telecommunication Engineering,Head of Telecommunication Engineering Department,Palestine Technical University (Kadoorie), TulKarm, PALESTINE. Dr.P.UmaMaheswari Prof &Head,Depaartment of CSE/IT, INFO Institute of Engineering,Coimbatore. Dr. T. Christopher, Ph.D., Assistant Professor &Head,Department of Computer Science,Government Arts College(Autonomous),Udumalpet, India. Dr. T. DEVI Ph.D. Engg. (Warwick, UK), Head,Department of Computer Applications,Bharathiar University,Coimbatore-641 046, India. Dr. Renato J. orsato Professor at FGV-EAESP,Getulio Vargas Foundation,São Paulo Business School,RuaItapeva, 474 (8° andar),01332-000, São Paulo (SP), Brazil Visiting Scholar at INSEAD,INSEAD Social Innovation Centre,Boulevard de Constance,77305 Fontainebleau - France Y. BenalYurtlu Assist. Prof. OndokuzMayis University Dr.Sumeer Gul Assistant Professor,Department of Library and Information Science,University of Kashmir,India Dr. ChutimaBoonthum-Denecke, Ph.D Department of Computer Science,Science& Technology Bldg., Rm 120,Hampton University,Hampton, VA 23688 Dr. Renato J. Orsato Professor at FGV-EAESP,Getulio Vargas Foundation,São Paulo Business SchoolRuaItapeva, 474 (8° andar),01332-000, São Paulo (SP), Brazil Dr. Lucy M. Brown, Ph.D. Texas State University,601 University Drive,School of Journalism and Mass Communication,OM330B,San Marcos, TX 78666 JavadRobati Crop Production Departement,University of Maragheh,Golshahr,Maragheh,Iran VineshSukumar (PhD, MBA) Product Engineering Segment Manager, Imaging Products, Aptina Imaging Inc. Dr. Binod Kumar PhD(CS), M.Phil.(CS), MIAENG,MIEEE HOD & Associate Professor, IT Dept, Medi-Caps Inst. of Science & Tech.(MIST),Indore, India Dr. S. B. Warkad Associate Professor, Department of Electrical Engineering, Priyadarshini College of Engineering, Nagpur, India Dr. doc. Ing. RostislavChoteborský, Ph.D. Katedramateriálu a strojírenskétechnologieTechnickáfakulta,Ceskázemedelskáuniverzita v Praze,Kamýcká 129, Praha 6, 165 21 Dr. Paul Koltun Senior Research ScientistLCA and Industrial Ecology Group,Metallic& Ceramic Materials,CSIRO Process Science & Engineering Private Bag 33, Clayton South MDC 3169,Gate 5 Normanby Rd., Clayton Vic. 3168
INTERNATIONAL JOURNAL OF INNOVATIVE TECHNOLOGY AND CREATIVE ENGINEERING (ISSN:2045-8711) VOL.10 NO.11 NOVEMBER 2020 DR.ChutimaBoonthum-Denecke, Ph.D Department of Computer Science,Science& Technology Bldg.,HamptonUniversity,Hampton, VA 23688 Mr. Abhishek Taneja B.sc(Electronics),M.B.E,M.C.A.,M.Phil., Assistant Professor in the Department of Computer Science & Applications, at Dronacharya Institute of Management and Technology, Kurukshetra. (India). Dr. Ing. RostislavChotěborský,ph.d, Katedramateriálu a strojírenskétechnologie, Technickáfakulta,Českázemědělskáuniverzita v Praze,Kamýcká 129, Praha 6, 165 21
Dr. AmalaVijayaSelvi Rajan, B.sc,Ph.d, Faculty – Information Technology Dubai Women’s College – Higher Colleges of Technology,P.O. Box – 16062, Dubai, UAE
Naik Nitin AshokraoB.sc,M.Sc Lecturer in YeshwantMahavidyalayaNanded University Dr.A.Kathirvell, B.E, M.E, Ph.D,MISTE, MIACSIT, MENGG Professor - Department of Computer Science and Engineering,Tagore Engineering College, Chennai Dr. H. S. Fadewar B.sc,M.sc,M.Phil.,ph.d,PGDBM,B.Ed. Associate Professor - Sinhgad Institute of Management & Computer Application, Mumbai-BangloreWesternly Express Way Narhe, Pune - 41 Dr. David Batten Leader, Algal Pre-Feasibility Study,Transport Technologies and Sustainable Fuels,CSIRO Energy Transformed Flagship Private Bag 1,Aspendale, Vic. 3195,AUSTRALIA Dr R C Panda (MTech& PhD(IITM);Ex-Faculty (Curtin Univ Tech, Perth, Australia))Scientist CLRI (CSIR), Adyar, Chennai - 600 020,India Miss Jing He PH.D. Candidate of Georgia State University,1450 Willow Lake Dr. NE,Atlanta, GA, 30329 Jeremiah Neubert Assistant Professor,MechanicalEngineering,University of North Dakota Hui Shen Mechanical Engineering Dept,Ohio Northern Univ. Dr. Xiangfa Wu, Ph.D. Assistant Professor / Mechanical Engineering,NORTH DAKOTA STATE UNIVERSITY SeraphinChallyAbou Professor,Mechanical& Industrial Engineering Depart,MEHS Program, 235 Voss-Kovach Hall,1305 OrdeanCourt,Duluth, Minnesota 55812-3042 Dr. Qiang Cheng, Ph.D. Assistant Professor,Computer Science Department Southern Illinois University CarbondaleFaner Hall, Room 2140-Mail Code 45111000 Faner Drive, Carbondale, IL 62901 Dr. Carlos Barrios, PhD Assistant Professor of Architecture,School of Architecture and Planning,The Catholic University of America
Y. BenalYurtlu Assist. Prof. OndokuzMayis University Dr. Lucy M. Brown, Ph.D. Texas State University,601 University Drive,School of Journalism and Mass Communication,OM330B,San Marcos, TX 78666 Dr. Paul Koltun Senior Research ScientistLCA and Industrial Ecology Group,Metallic& Ceramic Materials CSIRO Process Science & Engineering Dr.Sumeer Gul Assistant Professor,Department of Library and Information Science,University of Kashmir,India Dr. ChutimaBoonthum-Denecke, Ph.D Department of Computer Science,Science& Technology Bldg., Rm 120,Hampton University,Hampton, VA 23688
INTERNATIONAL JOURNAL OF INNOVATIVE TECHNOLOGY AND CREATIVE ENGINEERING (ISSN:2045-8711) VOL.10 NO.11 NOVEMBER 2020 Dr. Renato J. Orsato Professor at FGV-EAESP,Getulio Vargas Foundation,São Paulo Business School,RuaItapeva, 474 (8° andar)01332-000, São Paulo (SP), Brazil Dr. Wael M. G. Ibrahim Department Head-Electronics Engineering Technology Dept.School of Engineering Technology ECPI College of Technology 5501 Greenwich Road - Suite 100,Virginia Beach, VA 23462 Dr. Messaoud Jake Bahoura Associate Professor-Engineering Department and Center for Materials Research Norfolk State University,700 Park avenue,Norfolk, VA 23504 Dr. V. P. Eswaramurthy M.C.A., M.Phil., Ph.D., Assistant Professor of Computer Science, Government Arts College(Autonomous), Salem-636 007, India. Dr. P. Kamakkannan,M.C.A., Ph.D ., Assistant Professor of Computer Science, Government Arts College(Autonomous), Salem-636 007, India. Dr. V. Karthikeyani Ph.D., Assistant Professor of Computer Science, Government Arts College(Autonomous), Salem-636 008, India. Dr. K. Thangadurai Ph.D., Assistant Professor, Department of Computer Science, Government Arts College ( Autonomous ), Karur - 639 005,India. Dr. N. Maheswari Ph.D., Assistant Professor, Department of MCA, Faculty of Engineering and Technology, SRM University, Kattangulathur, Kanchipiram Dt - 603 203, India. Mr. Md. Musfique Anwar B.Sc(Engg.) Lecturer, Computer Science & Engineering Department, Jahangirnagar University, Savar, Dhaka, Bangladesh. Mrs. Smitha Ramachandran M.Sc(CS)., SAP Analyst, Akzonobel, Slough, United Kingdom. Dr. V. Vallimayil Ph.D., Director, Department of MCA, Vivekanandha Business School For Women, Elayampalayam, Tiruchengode - 637 205, India. Mr. M. Moorthi M.C.A., M.Phil., Assistant Professor, Department of computer Applications, Kongu Arts and Science College, India PremaSelvarajBsc,M.C.A,M.Phil Assistant Professor,Department of Computer Science,KSR College of Arts and Science, Tiruchengode Mr. G. Rajendran M.C.A., M.Phil., N.E.T., PGDBM., PGDBF., Assistant Professor, Department of Computer Science, Government Arts College, Salem, India. Dr. Pradeep H Pendse B.E.,M.M.S.,Ph.d Dean - IT,Welingkar Institute of Management Development and Research, Mumbai, India Muhammad Javed Centre for Next Generation Localisation, School of Computing, Dublin City University, Dublin 9, Ireland Dr. G. GOBI Assistant Professor-Department of Physics,Government Arts College,Salem - 636 007 Dr.S.Senthilkumar Post Doctoral Research Fellow, (Mathematics and Computer Science & Applications),UniversitiSainsMalaysia,School of Mathematical Sciences, Pulau Pinang-11800,[PENANG],MALAYSIA. Manoj Sharma Associate Professor Deptt. of ECE, PrannathParnami Institute of Management & Technology, Hissar, Haryana, India RAMKUMAR JAGANATHAN Asst-Professor,Dept of Computer Science, V.L.B Janakiammal college of Arts & Science, Coimbatore,Tamilnadu, India Dr. S. B. Warkad Assoc. Professor, Priyadarshini College of Engineering, Nagpur, Maharashtra State, India Dr. Saurabh Pal Associate Professor, UNS Institute of Engg. & Tech., VBS Purvanchal University, Jaunpur, India Manimala Assistant Professor, Department of Applied Electronics and Instrumentation, St Joseph’s College of Engineering & Technology, Choondacherry Post, Kottayam Dt. Kerala -686579
INTERNATIONAL JOURNAL OF INNOVATIVE TECHNOLOGY AND CREATIVE ENGINEERING (ISSN:2045-8711) VOL.10 NO.11 NOVEMBER 2020 Dr. Qazi S. M. Zia-ul-Haque Control Engineer Synchrotron-light for Experimental Sciences and Applications in the Middle East (SESAME),P. O. Box 7, Allan 19252, Jordan Dr. A. Subramani, M.C.A.,M.Phil.,Ph.D. Professor,Department of Computer Applications, K.S.R. College of Engineering, Tiruchengode - 637215 Dr. SeraphinChallyAbou Professor, Mechanical & Industrial Engineering Depart. MEHS Program, 235 Voss-Kovach Hall, 1305 Ordean Court Duluth, Minnesota 558123042 Dr. K. Kousalya Professor, Department of CSE,Kongu Engineering College,Perundurai-638 052 Dr. (Mrs.) R. Uma Rani Asso.Prof., Department of Computer Science, Sri Sarada College For Women, Salem-16, Tamil Nadu, India. MOHAMMAD YAZDANI-ASRAMI Electrical and Computer Engineering Department, Babol"Noshirvani" University of Technology, Iran. Dr. Kulasekharan, N, Ph.D Technical Lead - CFD,GE Appliances and Lighting, GE India,John F Welch Technology Center,Plot # 122, EPIP, Phase 2,Whitefield Road,Bangalore – 560066, India. Dr. Manjeet Bansal Dean (Post Graduate),Department of Civil Engineering,Punjab Technical University,GianiZail Singh Campus,Bathinda -151001 (Punjab),INDIA Dr. Oliver Jukić Vice Dean for education,Virovitica College,MatijeGupca 78,33000 Virovitica, Croatia Dr. Lori A. Wolff, Ph.D., J.D. Professor of Leadership and Counselor Education,The University of Mississippi,Department of Leadership and Counselor Education, 139 Guyton University, MS 38677
INTERNATIONAL JOURNAL OF INNOVATIVE TECHNOLOGY AND CREATIVE ENGINEERING (ISSN:2045-8711) VOL.10 NO.11 NOVEMBER 2020
Contents
FICCI International Conference and Exhibition Technology Enabled Growth and Opportunities [TEGO2020] “Be Atmanirbhar; Be Digital; Be More” ………………….[ 844 ] MADRAS ATOMIC POWER STATION AND ITS CORPORATE SOCIAL RESPONSIBILITY - A STUDY PERSPECTIVE ..…………….…...[ 859 ]
INTERNATIONAL JOURNAL OF INNOVATIVE TECHNOLOGY AND CREATIVE ENGINEERING (ISSN:2045-8711) VOL.10 NO.11 NOVEMBER 2020
Tamil Nadu State Council
FICCI International Conference and Exhibition Technology Enabled Growth and Opportunities [TEGO2020] “Be Atmanirbhar; Be Digital; Be More” Oct 9 (Friday) and Oct 10 (Saturday), 2020 BACKGROUND AND OBJECTIVES FOR THE CONFERENCE
Introduction Corporate Social Responsibility (CSR, also called corporate The Tamil Nadu State Council of FICCI (Federation of Indian Chambers of Commerce and Industry) conducted a two-day Virtual Conference and Exhibition on the theme “Be Atmanirbhar; Be Digital; Be More”, on the 9th and 10th of October, 2020. FSS (Financial Software and Systems) and STPI Chennai were respectively the Gold sponsor and the Theme Sponsors for the conference. Israel and Estonia were the country partners for this International Conference. This conference had several firsts in its feather such as first conference that was conducted fully virtual, streamed live across the globe and speakers from not only within India but across US, Singapore and Europe. This conference was split into Inaugural session and 4 plenaries and 1 panel discussion ending with the valedictory and award ceremonies.
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Though India has slowly emerged into the top 50 of the in the global innovation index rankings through consistent improvement year after year, owing to the immense knowledge capital, the vibrant start-up ecosystem, and the amazing work done by the public and private research organizations and various corporates, it still it has a long way to go in terms of becoming an economic and innovation super power, driving double digit growth, creation of huge no of jobs, rapidly scaling and self-reliant with our own technologies, apps and products. Objectives for this conference were as follows •
We wanted the best minds across the world to brainstorm on solutions to the local challenges and that’s how this conference theme was evolved
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INTERNATIONAL JOURNAL OF INNOVATIVE TECHNOLOGY AND CREATIVE ENGINEERING (ISSN:2045-8711) VOL.10 NO.11 NOVEMBER 2020
•
• •
How can we become the “makers for the world” and we give a voice to “Vocal for Local” Create competencies and culture for Atmanirbhar Bring Government bodies and Private technology companies in the same platform to discuss issues and identify patterns and possibilities
INAUGURAL SESSION The virtual conference was inaugurated by the Thiru. R.B. UDHAYAKUMAR, Hon’ble Minister for Information Technology, Govt of Tamil Nadu. The IT Minister also released the Knowledge paper prepared by FICCI and Frost & Sullivan around the theme.
was the Guest of Honour and delivered the special address. He pointed out that this TEGO conference has come at the right time during Covid 19, where we are looking for new ideas for growth. The keynote address was delivered by Mr Nagaraj Mylandla, the Chairman and Managing Director, Financial Software & Systems (FSS) where he spoke about his humble beginnings to make FSS one of the highest payment gateways in the globe. The Special address was delivered by Dr Sanjay Tyagi, Director, Software Technology Park(STPI).
Figure 1 IT Secretary giving special address
Figure 2 Thiru Udhayakumar, Hon. Minister for IT, Govt of TN, inaugurating TEGO2020 Mr.Hans Raj Verma, IAS, The IT Secretary, Government of Tamil Nadu, 845
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INTERNATIONAL JOURNAL OF INNOVATIVE TECHNOLOGY AND CREATIVE ENGINEERING (ISSN:2045-8711) VOL.10 NO.11 NOVEMBER 2020
His Excellency Mr. Jonathan Zadka, Consul General for Israel, South India, after delivering the special address, he inaugurated the TEGO exhibition. Ms. Kavitha Dutt, Chairperson FICCI, in her welcome address highlighted the support FICCI TNSC has been providing to the Industry in alignment with the TN Govt.
Several speakers spoke about the importance of Digital technologies in the current environment and how it’s imperative that each Indian increases their skillset and collaboration within the country as well as outside.
Mr. Rajaram Venkatraman, Convenor and Head of Technology panel, FICCI Tamil Nadu, highlighted “why Atmanirbhar is important and chosen as the focus of the conference theme and how digital can help us all to be more of ourselves by being makers” for the world. The vote of thanks was given by Mr. Sridharan Head FICCI. Tamil Nadu.
The TEGO2020 exhibition integrated cutting edge technologies and Indian tradition seamlessly in having a virtual kuthu vilakku and ensuring that everyone is standing up while telling the Tamizh Thai Vaazhthu.
Figure 3 Virtual Kuthuvilakku lighting to start the function
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PLENARY INDIA
1:
ATMANIRBHAR
IN
Figure 4 Areas of skill growth and gap In Plenary 1 we had a panel discussion held by Mr. Ramanan Mr. R. Ramanan, who is the Mission DirectorAtal Innovation Mission from Niti Aayog with the big corporate big-wigs from across the globe – Mr. Deepesh Nanda, CEO, GE Gas Power, South Asia; Mr. Lakshmi Shankar, from Twitter; Mr. Vinod Muthukrishnan, from CISCO; Dr. N. Saravanan, from Ashok Leyland and Mr. Rajendran Dandapani, from Zoho. Main focus was how self reliant are we in practice and can we deepen it further by exploring growth opportunities across the 5 atmanirbhar pillars including Technology, Infrastructure, Demand etc..
Figure 5. Digital Twin to deliver solutions
Figure 6 Complexities that industry is facing 847
Ramanan started the meeting with the JAM opportunity that is in front of us Jan Dhan, Aadhar, Mobile and provides very interesting opportunity not only makes sure that India is able to be self-reliant but also solutions that can be applicable for several countries. Deepesh spoke about the Infrastructure for the power plants in this country and using digital technologies. He spoke about hardware and software can be brought together to leverage the available infrastructure through the expanse of the country. He shared an interesting view of Digital twins between the Digital Application and inputs that needs AI/ML to bring more bang for the buck. He observed that there is still lot of resistance to usage of many latest technologies. Lakshmi Shankar provided a data driven presentation on demography of the usage and how that can be exploited for opportunities. And how skill sets required for tomorrows world is going to be around social and emotional skills and the Technological skills. Lakshmi also mentioned that the younger demography is able to take up the available social tools lot easier.
Figure 7 Discuss possibilities of growth in SaaS Vinod spoke about how SaaS based solutions are present in Chennai and called it a SaaS capital of India. He created a compelling case to make SaaS solutions for the globe. There are www.ijitce.co.uk
INTERNATIONAL JOURNAL OF INNOVATIVE TECHNOLOGY AND CREATIVE ENGINEERING (ISSN:2045-8711) VOL.10 NO.11 NOVEMBER 2020
solutions and technical know-how already present. And how much of this growth can be stimulated by creating more start-ups. Ramanan also pointed out that the growth spiral can be stimulated by having early successes. Figure 8 Need for AI applications
Dr. Saravanan spoke about creating a demand for the digital technologies across the country and spoke deeply about the socio economic sector movement. There are many challenges that manufacturing sector is going through. There is an absence of consortiums to solve problems is completely missing. Creation of an innovation chain is also something we are not seeing here. Mr. Rajendran from Zoho talked about Zoho’s practices of creating selfreliant systems. Zoho as a company also runs on Zoho be in presentation to browser to decision making tools. He referred to the GDPR practices and how while applying such a compliance rule, Zoho is ahead of its time and didn’t collect any data that was not required. He spoke about grass roots level localization of teams working in villages. This in turn is spurring technologies and infrastructure in various societies in the country. PLENARY 2: GOVERNMENT ROLES AND POLICIES
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In a fireside chat model with Mr. Santosh Mishra, spoke about how governments role in creating policies that shape a better tomorrow. He spoke about AI is required today in various use cases. He detailed out the blockchain applications within college certifications, creating burden of documents of such a migrant population. DEEPMAX as a model for Ethical AI Seven parameters of AI that will guide for the future application of AI. The detailed ethics AI paper is present here. India AI strategy is here.
Figure 9 DEEP MAX scorecard TN Govt is taking measures to implement Bharat Net - 1 GB connectivity to village, to be implemented less than a year. There are challenges around usage and he wants help in implementing voice recognition system for local languages. Several references to RAISE AI conference also were made. www.ijitce.co.uk
INTERNATIONAL JOURNAL OF INNOVATIVE TECHNOLOGY AND CREATIVE ENGINEERING (ISSN:2045-8711) VOL.10 NO.11 NOVEMBER 2020
PLENARY 3: OPPORTUNITIES SPACE
GROWTH AND IN FINTECH
Figure 10 Roadmap for a risk and compliance building in Fin Tech space In Plenary 3 we had Dr. Sanjay Tyagi, Director STPI, chair the conversation around the growth opportunities in FinTech space. He spoke with Dr. S. Prakash, from Star Health and Allied Insurance Co. Ltd.; Justice Talwant Singh, from Delhi High Court; Mr. Sreeram Iyer, from ANZ Bank, Singapore; Mr. Philippe Metoudi, from Duotem Capital and Managing Partner, HongKong; and Mr. V Balasubramanian, from Financial Software & Systems (FSS) Digital India push in terms of smart phones pushes to become a trillion dollar and India should grow from 8% TO 20% by 2025. There are various factors contributed namely success of UPI transactions, iKYC brought a lot of revolution in fintech and paving way for digital banking system and to reach to rural areas. Dr. Prakash spoke about advantages of insurance and how its under-utilized across the country. Less than 10% are covered by Mediclaim like 849
policies while China has around 65% under coverage. Without an insurance, any health emergency brings about a crippling effect to the family and society in turn. Judge Talwant spoke about the grim usage of cyber law. Cyber awareness is very low and there are no control mechanism is adopted. Senior Law enforcement officers are also not aware of the consequences and they transferred password to the third parties. Mr. Sreeram spoke about the prevalence of cloud technologies in the banking sector. Start-up are learning much quicker about tools and technologies as compared to large bank and they can learn risk mgmt, regulatory pressures. In a recent survey, 60% of the CEO’s of financial companies mentioned that they need to approach the start-ups. Mr. Balasubramaninam speaks about how FSS has achieved 120 million users actually making digital payments; balance 600 million are not using DP. The technologies have clearly transformed FinTech services in the pandemic. Mr Philip mentioned In Fintech area: 200000 professional are working in Silicon Valley on security related areas. For Israel AI is not a black box, we need to take the tool to Risk Manager, Compliance Manager etc.. India is offering a tremendous support to Israel in terms of technology. There is scope to deepen risk and compliance better to create trust in the system. www.ijitce.co.uk
INTERNATIONAL JOURNAL OF INNOVATIVE TECHNOLOGY AND CREATIVE ENGINEERING (ISSN:2045-8711) VOL.10 NO.11 NOVEMBER 2020
Figure 12 Being a life long learner PANEL DISCUSSION: FUTURE OF WORK Panel of the Future of work and innovation was chaired by Anand S from Frost &Sullivan. We had panellist comprising of Ajit Balakrishnan from Rediff.com, Chandramouli C from Sankara Netralaya, Jangoo Dalal from Intuit Consulting and Akila Radhakrishnan from Planning & Monitoring Committee UNICEF.
Figure 11 Growth as a catalyst for skill building Mr. Anand started with a point of view of Growth would be the primary driver for future state of workforce. He added that education system needs to be standardized and institutions needs to play a major role for the student’s community, also he pointed about the innovation culture. India has reached the top 50 Innovative position.
Mr, Ajit mentioned that AI machine learning should start from the elementary education for the students, at least from 8th standard onwards, only in Indian languages, not in English. Mr. Chandramouli mentioned that last 6 years focussed on health care industry and on the post COVID scenario completely changed. Also he mentioned that Open source Technologies are readily available, using open source technologies, lot of applications can be designed and developed. Dr. Akila Radhakrishnan of UNICEF stressed upon creation of a roadmap that needs to stress employability, empowerment, learning and Citizenship. Having a balance on all 4 would create a vibrant workforce. There was an important point around the importance of National Internship platform and recommendations to education system.
VALEDICTORY SESSION
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INTERNATIONAL JOURNAL OF INNOVATIVE TECHNOLOGY AND CREATIVE ENGINEERING (ISSN:2045-8711) VOL.10 NO.11 NOVEMBER 2020
Valedictory session was led by Dr. Velan Head of Chennai Center of Operations of Capitaland (formerly Ascendas IT Parks, India). He shared his enthusiasm for such conferences that is an amalgamation of thoughts, inspiration and camaraderie to achieve greater things. He also stressed on the Opportunities arising in the construction and infrastructure industry for embedding technology at the core and why start-ups and other IT players be prepared to cater to this industry with holistic solutions.
This conference saw several hundred (more than 700 over the 2 days) from across the world which included CXO’s, Board Members, Industry Consultants, Business Leaders from across the Industry, Senior Manager, Technologists, Engineers, Start-ups, Information Security Specialists, Faculty and Research Scholars, attending via Youtube, Facebook and ETV Bharath TV LIVE streaming apart from the zoom channels. This session also included giving gifts to the best question and the raffle gift cards. There was also recognition for the entire organizing committee and all the speakers and the sponsors. More information is listed below.
ORGANIZING COMMITTEE Below are the members of the organizing committee. Some of the group and individual pictures of the team is as below. 1 2 3 4 5 6 7 8 9 10 11 12 13 14
15 16 17 18
Mr. Senthil Kumar Ms. Kalyani Hariharan Mr. Ragavendra Prasad Ms. Anandhi
Mr. Rajaram Venkataraman Mr. Gemini Ramamurthy Mr. Sridharan Mr. Sudharshan Mr. Karthik Mr. Baskaran Kesavan Mr. Srikanth P J Mr. Radhakrishnan (duotem capital) Mr. Susindar Mr. Radhakrishnan (HPE) Mr. Ramesh Bhasyam Mr. Kutralam Ms. Gayatri Devi Kalyanaraman Ms. Vijayalakshmi 851
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SPONSORS & KEY PARTNERS OUR SPONSORS / KEY SUPPORTERS
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Day 1: Oct 9, 2020 - 9:15 am : Registration Exhibition OPEN 24 Hours Day 1 – Wrap-up at 1.00pm 9:30 am 11.20am
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Inaugural Session Mr. Hans Raj Verma, IAS Special Address by Additional Chief Secretary (FAC), Guest of Honour Information Technology Department, Government of Tamil Nadu Thiru. R.B. UDHAYAKUMAR Inaugural Address by Hon’ble Minister for Information Chief Guest Technology Government of Tamil Nadu RELEASE OF THE KNOWLEDGE PAPER To be released by Chief Guest along prepared by FICCI and with other dignitaries Frost & Sullivan Ms. V. Kavitha Dutt Chairperson, FICCI Tamil Nadu Welcome Address State Council& Joint Director, KCP Group Mr. Rajaram Venkataraman Theme Address Convener, Technology Panel, FICCI TNSC& CEO, Veltech TBI Special Address by Dr.Sanjay Tyagi Guest of Honour Director, STPI Mr.Nagaraj Mylandla Keynote Address by Chairman, Financial Software and Guest of Honour Systems(FSS) H E Mr. Jonathan Zadka Special Address by Consul General of Israel to South Guest of Honour India Mr.P.Sridharan Vote of Thanks Head, FICCI Tamil Nadu State Council TEGO2020 Exhibition Inauguration Plenary 1 : Being Atmanirbhar and Adopting Digital for rapid growth Session Chair: Mr.R. Ramanan, Mission Director-Atal Innovation Mission, Additional Secy - Niti Aayog, Govt of India
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Scope of Discussions: 1. New technologies, opportunities and their accelerated adoption for growth& global expansion 2. Dependence on other countries & need for Atmanirbhar (self-reliance) 3. Vocal for Local and Become Makers for the World 4. Case studies and stories on how each of the Speaker’s organizations are contributing to Atmanirbhar, India based development, Global scaling, Contributing to Innovation Index and Culture building around Atmanirbhar 5. Tech opportunities arising in Various industries 6. New growth through digital marketing and digital strategies 7. Cross-selling, Up-selling, targeting with technologies Speakers Mr.Deepesh Nanda, CEO, South East Asia, Gas Power Systems, South Asia, GE Power Mr.Lakshmi Shankar, Senior Director, Strategy and Operations, Twitter, USA Mr.VinodMuthukrishnan, Chief Growth Officer (CCBU), CISCO, USA Dr. N. Saravanan, President & Chief Technology Officer, Ashok Leyland Mr.Rajendran Dhandapani, Director, Engineering, Zoho Corporation Exhibition Hours
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Plenary 2 : Govt’s Role and Initiatives Speaker Mr.Santosh K. Misra IAS., Commissioner /MD, Commissionerate of eGovernance, Tamil Nadu e - Governance Agency
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Scope of Discussions Encouragement and Opportunities for Start-ups in Tamil Nadu Rapid scaling of e-Governance Launch of 3 new policies (Blockchain, Ethical AI and Cyber Security) Plenary 3: Growth and Opportunities around Fintech, Banking, 10.30am – 11.45am Financial Services and Insurance Session Chair: Dr. Sanjay Tyagi, Director, STPI Scope of Discussions: 1. Banking, Financial Services and Insurance – Challenges and Opportunities with Digitalization 2. Rapid growth of Fintech and Insure-tech 3. Payments Industry & growth opportunities 4. Cyber Security Implications and Imperatives 5. Digital Lending, Digital wallets Speakers Dr. S. Prakash, Convenor, FICCI Tamil Nadu Insurance Panel & Managing Director, Star Health and Allied Insurance Co. Ltd. Justice Talwant Singh, Addl. District & Sessions Judge, Delhi High Court Mr.Sreeram Iyer, COO(Global), ANZ Bank, Singapore Mr.Philippe Metoudi, CEO, Duotem Capital and Managing Partner, AlfaSec Advisors, Europe and HongKong Mr. V Balasubramanian, President – Merchant & Terminal Business, Financial Software & Systems (FSS) 11.45am – 12.45pm
Panel Discussion : Future of Work | Job Creation | Competencies | Skills |New Normal | Innovation Culture Panel Moderator : Mr. S. Anand, Vice President - TechVision& Head Global Innovation Center, Frost & Sullivan Scope of Discussions 1. Innovation Culture 2. Future of Work 3. Work from Home and Emerging Trends 4. Global Innovation Index | IP Filing 5. Talent Building 6. Skilling transformation 7. Education Policy, Cultural Shifts
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Speakers Mr.Jangoo Dalal, Managing Director, Intuit Consulting Pvt Ltd Mr.Ajit Balakrishnan, Founder, Rediff Mr.Chandramouli, Group CTO, SankaraNethralaya Dr.Akila Radhakrishnan, Social Policy Specialist – Education, UNICEFUnited Nations Children’s Fund Valedictory Session: Chief Guest: 12.45pm – 1.10pm
1.10pm – 1.15pm
Dr.C.Velan Head, Chennai Center Operations, CapitaLand (formerly Ascendas IT Park) TEGO Raffle, Awards and Recognition Wrap-up
EXHIBITOR PROFILES
Exhibitor Name: Raksha Technologies Pvt Ltd Website: www.raksha.co.in Product and Services: I.T Security Solutions
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Exhibitor Name: Website: http://itrade.gov.il/india/4 Consulate General of Israel to South of India Product and Services: HiTech, FinTech, Cyber security, Home Land Contact Details : +919739009601 securities, Cloud Management, Data Analytica, Email: kavithas@israeltrade.gov.il AI/ML, EduTech, Sports Tech, Smart mobility,
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AgriTech, Water, Cleantech, Energy, New Innovation,
Renewable
Exhibitor Name: RIZE 3D
Website: www.rize3d.com
Product and Services: 3D Printers Category : 3D Printing
Contact Details : 575, Virginia Rd Bldg 3, Concord, MA 01742, USA (978) 699-3085 , 8754504713 Email: info@rize3d.com, prashant.sinha@rize3d.com, consulting.sjnmcs@gmail.com
Exhibitor Name: Detect Technologies Private Ltd. Product and Services: GUMPS, NOCTUA, TPULSE, SaaS Hardware, software and services: Patented Hardware, Integrated solutions for asset health and process monitoring for industries.
Website: www.detecttechnologies.com Contact Details: Prudhvi Teja (8497952435) / Nishi Nishant(7043067345) Email: sales@detecttechnologies.com
Exhibitor Name: Financial Software and Website: www. fsstech.com Systems ( FSS) Product and Services: Payments Technology Contact Details: 9500088290 and Transaction Processing Software Email: rajalekshmer@fss.co.in Products Exhibitor Name: Intuit Consulting Pvt Limited (GovEVA) Product and Services: GovEVA provides software technology platform to enhance the organizations Corporate Governance levels, fully automate your compliance needs, conduct E-Board meetings seamlessly. Exhibitor Name: : TEGO 2020
Website: https://www.goveva.com/ Contact Details: +91-9987574701 Email: radhakrishnan.subramanian@goveva.com
Website: https://www.ficci.in
Product and Services: Payments Technology Contact Details: +91-9003052624 and Transaction Processing Software Products Email: sudharsan.ramu@ficci.com Exhibitor Name: Council
: FICCI Tamil Nadu State
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Category: Member Organization- Industry’s Contact Details: +91-9003052624 Voice for Change Email: sudharsan.ramu@ficci.com Exhibitor Name: Kriyatec IT Systems Pvt Ltd
Website: https://www.kriyatec.com/
Product and Services: IT Solutions, Contact Details: +91-9840306509 KriyaDigiFair- Virtual Platform for Conferences Email: : baskar@kriyatec.com and Trade Fairs ( TEGO 2020- Hosted by KriyaTec Systems Pvt Ltd) Exhibitor Name: Embassy of Estonia – New Website: Refer Estonia Embassy Delhi Product and Services: Visa & Trade Services Contact Details: Email: vinod.basliyal@eas.ee Exhibitor Name: Monotech Systems Ltd
Website:
https://www.monotech.in
Product and Services: For two decades we Contact Details: +91- 8610584172 have been a leading manufacturer and supplier Email: 3dmktg@monotech.in of high end, high performance, reliable products and solutions for printing and packaging industry Exhibitor Name: Software Technology Parks Website: https://www.stpi.in of India (STPI) Product and Services: Software Technology Contact Details: +91- 9092086321 Parks of India is a society established in 1991 Email: abishek@stpi.in by the Indian Ministry of Electronics and Information Technology with the objective of encouraging, promoting and boosting the export of software from India, reliable products and solutions for printing and packaging industry
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MADRAS ATOMIC POWER STATION AND ITS CORPORATE SOCIAL RESPONSIBILITY - A STUDY Dr.R.T. John Suresh, BA LLB, MSW,MBA,ML,MSC,PHD Founder & Executive Director (Hon) PLANT Participatory Learning Action Network and Training
plant@plantindia.org Introduction Corporate Social Responsibility (CSR,
The precise nature of CSR is understood in
also called corporate conscience, corporate
different
ways,
with
citizenship or responsible business) is a form of
understanding or representation of the concept
corporate self-regulation integrated into a
relatable to different paradigms and concerns.
business model. CSR policy functions as a self-
Although there are several contested notions of
regulatory mechanism whereby a business
what CSR should be and how it should work,
monitors and ensures its active compliance with
there is some agreement upon what it broadly
the spirit of the law, ethical standards and
entails. A number of concepts and issues are
national or international norms. With some
subsumed under the heading of CSR, including
models, a firm's implementation of CSR goes
human rights, environmental responsibility,
beyond compliance and engages in "actions
diversity
that appear to further some social good, beyond
philanthropy meaning that it is a complex area
the interests of the firm and that which is
with an interdisciplinary focus.
management,
differences
sustainability,
in
and
required by law." The aim is to increase longIt is generally agreed that CSR involves
term profits through positive public relations, high ethical standards to reduce business and legal risk, and shareholder trust by taking responsibility
for
corporate
actions.
CSR
strategies encourage the company to make a positive impact on the environment and stakeholders including consumers, employees,
corporations voluntarily exceeding their legal duties to take account of social, economic and environmental impacts of their operations. For example, the European Commission defines CSR as: "a concept whereby companies integrate social and environmental concerns in their
investors, communities, and others.
859
business
operations
and
in
their
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INTERNATIONAL JOURNAL OF INNOVATIVE TECHNOLOGY AND CREATIVE ENGINEERING (ISSN:2045-8711) VOL.10 NO.11 NOVEMBER 2020
interactions with their stakeholders on a
and poor, down trodden and the elite classes,
voluntary basis".
privileged and the marginalized groups so on and so forth. Over the years there has been
Business Dictionary
defines CSR as "A
company’s sense of responsibility towards the community and environment (both ecological and social) in which it operates. Companies express this citizenship (1) through their waste and pollution reduction processes, (2) by contributing educational and social programs and (3) by earning adequate returns on the employed resources."
increasing interests amongst the businesses on the concept of CSR on the ground that businesses are part of society and they have obligations towards its welfare and wellbeing as they survive because of it. The Nuclear Power Corporation
of
India
Kalpakkam
has
been
Limited
(NPCIL) at
involved
in
the
development of people in the neighbourhood. The researcher has made a humble attempt to evaluate the impact of CSR by the Madras
Statement of the problem:
Atomic Power Station of Nuclear Power CSR is the latest management fad that has permeated field of managing organizations.
Corporation of India Limited (NPCIL) on the people of its neighbourhood.
The concept of CSR has acquired such significance that today it is strategically driven,
Nuclear Power Corporation of India
operationally designed and tactically practiced
Limited (NPCIL) is a Public Sector Enterprise
in global business environment. The constant
under
debate and pressures has prompted some
the Department
organizations to introduce ethical codes of
Government of India. The Company was
conduct and engage society through social
registered as a Public Limited Company under
endeavors beyond organization’s economic
the Companies Act, 1956 in September 1987
interest. However, the concept of CSR seems to
with the objectives of operating atomic power
be slow, unsustainable and at its nascent stage
plants and implementing atomic power projects
of development. CSR encompasses those
for generation of electricity in pursuance of the
responsibilities that multinational companies
schemes and programmes of the Government
and other national and international business
of India under the Atomic Energy Act, 1962.
concerns owes towards the society they operate
NPCIL also has equity participation in BHAVINI,
around. The responsibility calls for the role they
another PSU of Department of Atomic Energy
are morally and ethically obliged to play in
(DAE) which implements Fast Breeder Reactors
reducing some of the inequalities between rich
programme in the country.
860
the
administrative
control
of Atomic Energy
of
(DAE),
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INTERNATIONAL JOURNAL OF INNOVATIVE TECHNOLOGY AND CREATIVE ENGINEERING (ISSN:2045-8711) VOL.10 NO.11 NOVEMBER 2020
NPCIL
is
responsible
for
design,
•
To maximise the power generation and
construction, commissioning and operation of
profitability from nuclear power stations
nuclear power reactors. NPCIL is a MoU
with the motto ‘safety first and production
signing, profit making and dividend paying
next’.
company with the highest level of credit rating (AAA rating by CRISIL and CARE). NPCIL is
•
To increase nuclear power generation capacity in the country, consistent with
presently operating 21 nuclear power reactors
available
with an installed capacity of 5780 MW.
resources
economical Being a responsible corporate citizen, NPCIL
accomplishes
CSR
activities
Development (SD). The company is compliance
•
the
organisation
and
those
associated with it. •
Core Values:
To develop personnel at all levels through
The core values are:
Upholding
Human
Development
(HRD)
view to further improve their skills and performance consistent with the high
highest
technology.
ethical
standards, with honour, through integrity
•
and mutual trust. Excellence -
appropriate
programme in the organisation with a
Safety – Safety is an overriding priority
Ethics –
an
Resources
in our all activities.
Continual
To
continue
environmental
setting higher benchmarks.
and
strengthen
protection
the
measures
relating to nuclear power generation.
improvement
through learning, self assessment and
•
in
To continue and strengthen QA activities
within
(DPE).
•
manner,
relating to nuclear power programme
issued by Department of Public Enterprises
•
safe,
demand in the country.
to Corporate Governance as per guidelines
•
rapid
a
keeping with the growth of energy
and
implements projects related to Sustainable
and
in
•
To
continue
and
strengthen
the
neighborhood welfare programme/CSR
Care – Care and compassion for people
activities for achieving inclusive growth
and protection of environment.
of surrounding population.
Objectives:
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INTERNATIONAL JOURNAL OF INNOVATIVE TECHNOLOGY AND CREATIVE ENGINEERING (ISSN:2045-8711) VOL.10 NO.11 NOVEMBER 2020 •
To share appropriate technological skills and
expertise
at
national
Education:
and With a view to facilitate quality education
international levels.
for local students, MAPS has undertaken many •
To
bring
about
modernisation
and
technological innovation in activities. •
projects.
include
construction
of
additional class rooms, toilet blocks, school boundary wall, school furniture, renovation of
To coordinate and endeavor to keep the sustained association with the other units.
school buildings, issue of computers, setting up of science labs, issue of exercise notebooks and model question banks.
Madras Atomic Power Station and its
Skill
Corporate Social Responsibility
Limited believes in integrating its business values and operations to meet the expectations of all its stakeholders. NPCIL has been carrying out many social welfare activities since the inception of nuclear power in the country. Many social welfare programmes have been taken up in the past for the benefit of community around nuclear power station.
Development
and
Livelihood
skill
development
Enhancement:
Nuclear power Corporation of India
the
These
Recently the
corporate social responsibility has been taken up in a focused way and has been integrated
MAPS
focus
on
programmes is to equip individuals with skills necessary
for
employment,
largely
wage
employment. In this connection, MAPS as part of
skill
development
conducts
women
empowerment by training them in tailoring and handicrafts operate community college to train students from nearby villages below poverty level in computer application in association with NGOs. Artificial reef, Muti-purpose hall and ice plant have also been constructed.
with business plan of the company. Under CSR, NPCIL has identified the three thrust areas
Health:
namely education, health, infrastructure and skill
development
activities.
Various
programmes like aids to schools, construction of school buildings, Anganwadis, medical camps, drinking water facilities, community halls, street lights, approach roads, bus stop shelters, skill development activities etc., are undertaken in
MAPS has arranged 30 health camps in 17 villages in the last 10 years. Health camps are arranged for general health, eye care, cataract operation and health awareness. Patients are also provided with free medicines in the health camps. Aids and appliances are distributed to differently enabled persons every
the neighborhood.
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year. Medical equipments are given to nearby
social responsibility’ attempts to verify the
two primary health centres. As part of sanitation
concept of CSR. The study following the multi
project, 200 Indian Household toilets are being
dimensional analyses of the sample of 549
constructed by MAPS along with NGO in four
persons concludes that CSR can be viewed as
villages. To provide safe drinking water to
a three dimensional construct i.e. economic,
school children, MAPS has set up UV treated
human outcomes, and ethical considerations.
water purifier plants in 25 schools in the Brammer, Jcakson & Matten (2012) work
neighborhood.
on
Infrastructure:
“Corporate
Institutional Private
Under projects
infrastructure
like
overhead
development water
tanks,
development of drinking water ponds, water pipe connections, street lighting, concrete roads,
bridges,
bus
shelters,
anganwadi
renovation are carried out by MAPS.
Social
Theory:
Governance”
Responsibility
New in
and
Perspective Social
on
Economic
Review depicted that CSR is not only a voluntary action but beyond that. In this study, CSR has been defined under institutional theory. The institutional theory states that corporate social activities are not only voluntary activities but it is a part of interface between business and society. Regulation/ governance
Review Literature:
are necessary for enhancing the corporate The
researcher
reviewed
related
performance of businesses through CSR. The
literature during the process of this research.
theory also suggests in what form companies
The researcher found lot of literature mostly
should take its social responsibilities whether
related to the concept of Corporate Social
historical, political or legal form.
Responsibility but very few research studies or research paper focusing on CSR practices in
Mikael Holmqvist (2009) in his research
Tamil Nadu could be traced. Furthermore, very
work argues that over the last few decades
little research material related to energy industry
corporations
could be traced. However, the material available
towards their social responsibility of workers
was sufficient enough to provide foundational
health and their well beings. The strategy has
understanding and support conceptual frame
two fold advantages including; ensuring better
work of this research study.
health and wellbeing for employees at work
are
paying
special
attention
place and, sustaining responsible organizations Boel Kimberly (1985) in his empirical
in the socio- competitive environment.
research titled, ‘Cognitive structure of corporate
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Justification:
5.
MAPS
The Government of India is expecting its Public Sector Undertakings and the private
to examine the health programmes of
6.
sector to play a vital role in the socio-economic
to
analyse
the
infrastructure
development programs of MAPS
development of the society. The PSUs and the private sector through its Corporate Social
7.
to sum up the major findings of the study
Responsibility are involved in socio-economic
and
development of the society. However, they have
MAPS.
not made a tangible or desired impact on the society. Therefore, there is a need to study the
efforts of Madras Atomic Power Station through its
CSR
to
improve
the
for
The study has evolved the following hypothesis: 1.
socio-economic
‘The educational programmes of MAPS have improved the educational amenities
conditions of the people in the neighbourhood.
of neighbourhood schools and thereby improved the quality of education”
Objectives: 2.
The study has the following major
‘The skill development programmes of MAPS have developed the skills of
objectives: 1.
recommendations
Hypothesis:
impact of CSR on the society. The researcher has made a humble attempt to examine the
suggest
women, dropout students, fishermen and enabled them to generate income”.
to analyse the concept of Corporate 3.
Social Responsibility
‘The health programmes of MAPS have developed the health status of people in
2.
the neighbourhood”.
to trace the origin and growth of Nuclear Power Corporation of India Limited and
4.
‘The infrastructural have
programmes of
Madras Atomic Power Station and its
MAPS
addressed
the
basic
Corporate Social Responsibility
infrastructural needs of people in the neighbourhood”.
3.
to examine the educational programmes of MAPS
4.
to
analyse
Methodology: the
skill
development
programmes of MAPS
The study is an exploratory study based on both primary and secondary data. The primary data would be collected by methods of
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questionnaire, interview and observation. The
dropout students. Mr.Suresh, CSR Coordinator
secondary data would be collected from reports,
of MAPS was interviewed. To elicit information
books,
from fisher folk 20 fishermen were contacted
journals,
articles,
published
and
unpublished thesis, websites, etc.
and questionnaire was administered to them.
For the collection of primary data relating
For the collection of primary data relating
to educational activities of MAPS the researcher
to general medical camp and eye checkup
used questionnaire, interview and observation
camp questionnaire and interview methods
methods. A questionnaire was formulated to
were used. A questionnaire was formulated to
elicit information from 20 teachers of the
elicit information from 40 beneficiaries of
schools and an interview schedule to elicit
general public who were the beneficiaries of
information
from
CSR
general medical health and eye checkup
programme
Mr.Suresh
The
programmes and cataract operation followed by
researcher
visited
higher
follow up actions. 20 differentially abled persons
secondary
Coordinator of
of
MAPS.
government schools
Parameshwaramangalam,
in
were
contacted
for
eliciting
information
Pantur,
regarding Aids and Appliances issued to them.
Suradimangalam, Vengambakkam, Kadampadi
The head of Primary Health Centre at SADRAS
and Sadras. The MAPS has been involved in
was interviewed with an interview schedule. 20
the educational activities of 17 schools in its
beneficiaries
neighbourhood within the radius of 16 km of
information regarding the quality of toilet that
which the researcher visited 6 schools and
that has been provided to them by MAPS and
collected primary data and personally observed
their use. Mr.Suresh, CSR Coordinator of
the ongoing educational activities of MAPS and
MAPS, was also interviewed.
were
contacted
to
elicit
their impact on the students. In order to collect primary data relating to For the collection of primary data relating
the Infrastructural facilities provided by MAPS
to the skill development activities of MAPS the
50 villagers were contacted in five villages. A
researcher used questionnaire, interview and
questionnaire was given to them. An interview
observation methods. A questionnaire was
schedule was framed in order to interview
formulated to elicit information from 20 each
Mr.Suresh, Coordinator of CSR of MAPS. The
women beneficiaries of tailor and handicraft
researcher personally visited many villages to
training programmes. A questionnaire was
observe the infrastructural facilities created by
formulated
MAPS for the people in the neighbourhood and
to
elicit
information
from
the
beneficiaries of 20 computer trained school
865
their use.
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CSR is explained in many other names
Chapterization:
and are used to refer to CSR such as socially The study begins with an introduction which deals with state of the problem, justification, objectives,
hypothesis,
methodology
and
chapterisation. The first chapter analyses the concept CSR and traces the origin and growth of NPCIL and MAPS and its CSR activities. The second chapter examines
the
educational,
skill,
health
and
infrastructural development programs of MAPS. The third chapter is the analysis and interpretation of MAPS’ CSR programmes. The conclusion some up the major findings of the study and recommends practical solutions for the improvement of CSR programs of MAPS.
responsible business, responsible business conduct,
responsible
entrepreneurship,
corporate citizenship, corporate sustainability / corporate accountability. CSR is the continuing commitment by businesses to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families, local communities and the society at large. It requires companies to acknowledge that they should be publicly accountable not only for their financial performance but also for their social and environmental record. CSR encompasses the extent to which companies should promote human rights, democracy,
CHAPTER – II
community
CORPORATE SOCIAL
improvement
and
sustainable
development objectives throughout the world. It
RESPONSIBILITY (CSR) – A
is the commitment of businesses to contribute
THEORECTICAL PERSPECTIVE
to sustainable economic development working with
employees, their families,
the
local
community and society at large to improve their Corporate Social Responsibility (CSR) is an extended model of corporate governance
quality of life in ways that are both for business and good for international development.
based on the fiduciary duties owed to all the firm’s shareholders. It is about how companies
While there may be no single universally
manage the business processes to produce an
accepted definition of CSR, each definition that
overall positive impact on the society. It is the
currently exists underpins the impact that
responsibility of corporations to go above and
businesses have on society at large and the
beyond what the law requires them to do. CSR
societal expectations of them. Although the
is the responsibility of corporations to contribute
roots of CSR lie in philanthropic activities (such
to a better society and cleaner environment.
as donations, charity, relief work, etc.) of corporations, globally, the concept of CSR has
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evolved and now encompasses all related
is clear that: The CSR approach is holistic and
concepts such as triple bottom line, corporate
integrated with the core business strategy for
citizenship, philanthropy, strategic philanthropy,
addressing social and environmental impacts of
shared value, corporate sustainability and
businesses. CSR needs to address the well-
business responsibility. This is evident in some
being of all stakeholders and not just the
of the definitions presented below:
company’s
The WBCSD defines CSR as “the continuing
commitment
by
business
to
contribute to economic development while
shareholders.
Philanthropic
activities are only a part of CSR, which otherwise constitutes a much larger set of activities entailing strategic business benefits.
improving the quality of life of the workforce and
Meaning of Corporate Social Responsibility
their families as well as of the community and
(CSR)
society at large.” 1 There is no exact definition of Corporate According to the UNIDO, “Corporate
Social Responsibility (CSR), nor is there an
social responsibility is a management concept
accepted single method or approach that all
whereby
and
companies need to follow. There are multiple
environmental concerns in their business
variables that can be incorporated into an action
operations
their
plan. Firms must, therefore, develop their own
stakeholders. CSR is generally understood as
definition of what CSR entails, and formulate an
being the way through which a company
action plan to execute their operations in a
achieves a balance of economic, environmental
socially responsible manner towards their vast
and
(Triple-Bottom-Line
network of internal and external stakeholders,
Approach), while at the same time addressing
including employees, shareholders, creditors,
the
analysts, and the local community.
companies
social
and
integrate
interactions
imperatives
expectations
of
social
with
shareholders
and
stakeholders. In this sense it is important to draw a distinction between CSR, which can be a strategic business management concept, and charity, sponsorships or philanthropy. Even though the latter can also make a valuable contribution to poverty reduction, will directly enhance the reputation of a company and strengthen its brand, the concept of CSR clearly goes beyond that.”From the above definitions, it
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There
are,
however,
some
widely-
accepted tenets associated with CSR in the contemporary business world. One is that a firm’s CSR practices closely mirror its sense of ethics in dealing with any number of complex issues and situations. A properly structured organization, according to financier Henry Kravis, “consists of a business foundation, as
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well as an ethical and moral foundation, all
of results-oriented CSR measures involving
supported by actual experience”.
customers, employees, and suppliers:
CSR
incorporates many factors. For instance, its advocates treat the environment with respect, and
they
adhere
to
strong
corporate
1. Health (physical and mental) 2. Wealth (net assets and income)
governance practices. Policies with respect to human rights, internal health and safety, careful selection of a supply chain, avoiding corruption,
3. Earth (carbon and the environment) 4. Equality (gender and ethnic balance)
and committing time and money to community events or charities are typically important components of a CSR strategy.
5. Trust (lawfulness and transparency) Brief history
Alternative terms
The origins of CSR trace back to the
Various terms are often substituted for
1960s, when issues such as the civil rights
CSR. They include corporate responsibility;
movement and environmental activism became
corporate
part of the public debate. During this time, some
citizenship;
corporate
ethics;
environmental, social, and governance (ESG);
businesses
among others. The concept of a triple bottom
responsibilities
line with a business model that takes into
individuals from minority groups and protecting
account the inter-connectedness of financial,
the environment.
environmental, and social factors, has also gained much attraction over the past 20 years. The triple bottom line is also sometimes referred to under the caption, “people, planet, profit.” CSR is, therefore, a serious responsibility, often necessitating the use of significant human and financial resources in an endeavour in which both financial profit and a commitment to social responsibility are laudable goals.
In
began in
1972,
to areas
at
the
question such
United
as
their hiring
Nations
Conference on the Human Environment in Stockholm, Sweden, representatives pondered over questions about
striking a balance
between business activities and their impact on the community. One of the principles adopted from that conference was that “in order to achieve a more rational management of resources and thus to improve the environment,
HIP Investor Inc., a San Francisco-based investment firm, identifies five basic categories
countries should adopt an integrated and coordinated
approach to their development
planning so as to ensure that development is
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compatible with the need to protect and improve
towards CSR in the twenty-first century, and are
the environment for the benefit of their
often incorporated into strategic planning.
population.”2
Today’s firms cannot operate in figurative silos with respect to an issue like environmental
Maurice Strong, a Canadian business entrepreneur and environmentalist, was one of the key UN organizers in Stockholm.
New
measurements and definitions evolved from this conference including
and the
other
similar
concept
of
protection, because the risk faced by the entire company when something goes wrong, such as contaminating a river, is very palpable and has broad ramifications.
initiatives, sustainable
CSR a key corporate issue
development, which was introduced in 1987 by There are many reasons why CSR has
the UN-appointed Brundtland Commission’s report entitled Report of the world commission on environment and development: Our common
grown
into
an
important
facet
of
the
contemporary business environment. A key factor is that society has become increasingly
future.
more demanding in its expectations that Canada’s National Round Table on the
businesses need to incorporate CSR into their
Environment and the Economy (NRTEE) was
daily practices; moreover, they want to see
established in 1988 with a mandate to bring
evidence.
“leadership in the new way we must think of the There is also a much more acute
relationship between the environment and the economy and the new way we must act.” Parliament legislated the NRTEE mandate in 1993.
The
Canadian-based
International
Institute for Sustainable Development, an international public policy research institute advocating for sustainable development, was launched in 1990.
the
ideas
and investors often base financial decisions on a
company’s
commitment
to
social
responsibility. And they do not necessarily confine their scrutiny to the operations of the company itself. Managing CSR-related issues requires a
These organizations incorporated many of
awareness of what CSR entails. Consumers
involved
in
sustainable
development and the triple bottom line — concepts that have become deeply entrenched components of the overall business approach
strong sense of ethics and the ability to take the necessary steps to ‘do the right thing’ as new situations arise, even when what constitutes the right course of action might not be clearly defined. Many experts will attest that corporate leaders who develop a reputation for taking an
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ethical stance on issues are more likely to
Interrelationship of environmental, social
possess a good moral grounding and sense of
responsibility,and
direction for troubled times when difficult
policies/practices
corporate
governance
decisions have to be made. Such decisions Environmental, social, and governance
often involve more than having pre-ordained ideas of what is right or wrong. Rather, CSRrelated ethics can involve handling complex situations and dilemmas, often during times of crisis or uncertainty, with no clear-cut rules, regulations, or even guidelines to follow. That’s what makes them so challenging. To ensure its suppliers are also adhering to strong ethical practices, and firms are more and more obliging
Moreover, the world has become a smaller place because of an increasingly global economy, fuelled by information technology and the instantaneous communication it enables. News about a corporate disaster in one part of the world today quickly travels all around the globe, perpetuated by a 24-hour news cycle. With social media being so pervasive, there is also greater awareness and faster scrutiny of a firm’s actions by various environmental and
Global warming and climate change have accelerated the CSR process as many scientists believe man-made activities are at the destructive
changes
example,
managing
risks
to
the
environment (such as controlling noxious emissions),
and
maintaining
strong
environmental standards; along with practicing conscientious social policies, such as ensuring that people from all ethnic backgrounds are given an equal chance at employment, are also
to
Corporate governance is also about managing risk, and CSR is a huge component of risk at the operational level. For example, environmental damage can result in the threat of lawsuits, damage to one’s brand, and other corporate disruptions. Therefore, adherence to strong corporate governance policies and practices not only represents good social policy, but also has a direct impact on the bottom line, as an upcoming section of this course will outline in greater detail.
socially-themed groups than ever before.
of
For
good corporate governance practices.
in providing that information.
heart
(ESG) practices are often symbiotic in nature.
the
environment, which can affect everything from
Thus, modern corporate governance practices prominently incorporate social and environmental factors as important elements in a firm’s relationship with both its internal and external
stakeholders.
The
tone
for
establishing, practicing, and maintaining strong
personal health to corporate welfare.
CSR standards needs to be set from the top —
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with
the
board
of
directors
and
senior
global economy. Improved branding can also
management setting an example for the rest of
enhance the share valuation of publicly listed
the organization. Accounting professionals also
firms.
have a key corporate leadership role to fulfil Firms that incorporate CSR into their
when it comes to implementing best practices
long-term strategic planning, and are able to
and policies.
successfully communicate those factors and CSR enhances corporate strategy and vision
strategies to investors, will be able to provide investors with a fuller picture of the company’s
Devoting time and resources to address CSR-related issues need not distract from other essential strategies the company needs to pursue to remain profitable or a going concern. In fact, an increasing number of businesses have discovered over the course of the twentyfirst century that CSR can actually enhance corporate strategy and vision.
Institute’s Standards and Financial Market Integrity division. The CFA Institute asserts that “Strategically incorporating [CSR] analysis may also position Companies to better anticipate future
operating
environments,
including
potential costs or burdens to their existing business model.”3
A strong corporate governance regime that addresses CSR-related
prospective value, according to the CFA
issues in a
responsible fashion can be a key element in enabling companies to grow in new, innovative ways, and in providing opportunities to break into new markets. Progressive companies can develop strategies for socially responsible
Another potential long-term competitive advantage is an internal one. Employees, who stay longer at a company because they are happy with such factors as how people are treated within the firm, its labour hiring practices, and the availability of promotion opportunities, are likely to be more productive.
production that utilize efficiencies, along with new technologies and resources that promote sustainable practices.
The strength of a company’s CSRrelated practices might also enhance its chances of hiring a bright young employee —
Understanding what stakeholders want in terms of a socially responsible approach, and being able to deliver on those expectations in an
perhaps one of tomorrow’s leaders who will be needed to propel and sustain the firm’s growth in the next generation.
organized fashion, might also assist companies capture a larger market share and provide them
Good corporate citizen
with a distinct competitive advantage in the
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Many companies today abide by a
As more companies forge a path
philosophical saying, “Do well by doing good,”
inclusive of CSR practices, evidence is building
meaning that operating in a socially responsible
that they are inspiring others within their
way to improve society and the environment is
business circle to follow their example. This can
also a recipe for improving business.
have a domino effect along the corporate supply chain and set the bar higher for competitors to
The saying also encapsulates what
also strive to achieve best practices.
being a good corporate citizen means. There is a two- way relationship between corporations,
The
International
Institute
for
which are run by individuals, and their
Sustainable Development (IISD) asserts in its
communities.
publication corporate social responsibility: An
Protection
of
sustainable
renewable resources and the ecosystem as part
implementation
guide
for
of a comprehensive corporate governance
“improved
strategy is widely considered to be part of a
understanding of the firm and its objectives and
‘social contract’ with the community.
activities translates into improved stakeholder
citizen
and
business
that
stakeholder
relations.” This, in turn, provides the company Therefore, corporate
the
executives
attention to
paid
their
by
wider
with a “more robust social license to operate in the community”. 4
surroundings will carry a lot of weight in terms of how the company is perceived by those in the larger community. Social responsibility is multifaceted.
It
can
mean
direct
community
participation, both in terms of donating money and time to worthwhile causes. Or it can be the reputation earned through ethical practices in any number of environmental or social areas. Corporate CSR efforts vary. Some firms only do what they are legally required to; others are more ambitious and try to ramp up their efforts to a more intensive level and go beyond the
Types of CSR According to Geoffrey Lantos there are three main types of CSR. They are 1) Ethical CSR: It’s about the responsibility to avoid harms or social injuries 2) Altruistic CSR: Contributing to the common good at the possible expenses of the business for altruistic, humanitarian or philanthropic causes 3) Strategic CSR: It’s about firm’s social welfare responsibilities that benefit both the corporation and stakeholders.
minimum required to be socially responsible. They want to thrive and make the world a better Four Dimensions of CSR
place by doing so.
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Philanthropy Discretionary Responsibility
License to Operate
Ethical Responsibilities
Attain profits within the confines of the law
Legal Responsibilities
Produce goods and services to earn profit
Economic Responsibilities
Benefits of CSR
Dimensions of Corporate Responsibility The Corporate Responsibility has various dimensions. They are a) Business ethics, values and principles b) Accountability and transparency
(Legal
compliance)
C)
Commitments to socio-economic developments d) Environmental concerns e) Human rights f) Workers rights and welfare g) Market relations h) Sustainability and i) Corporate governance.
The benefits realized by the corporates are a) Increased employee loyalty and retention b) Increased quality of products and services c) Increased
customer
reputation
and
loyalty
brand
d)
image
Increased e)
Greater
productivity and quality f) Reduced regulatory oversight g) Access to capital and market h) Product safety and decreased liability and i) Less volatile stock value. Corporate Responsibility Standards The following table explains the CSR
standards on issues:
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Issues
equity capital e) Customer attraction and
Standards
Environment
retention e) Creation of brand value and
Labor
Fair labor association workplace code of conduct
Corporation governance
OECD principles of corporate governance. Principles of Corporate governance in common wealth
Money laundering
Bribery and Corruption
Human rights Corporate Reporting
reputation
Kyoto protocol ISO 14000 environmental management series
f)
Human
capital
g)
Risk
management h) Innovation and i) License to operate. Driving forces behind CSR There are certain forces which act as driving forces behind CSR. They are a) Power and Influence of business corporations b) Growing access to education and information c)
Basel committee on banking supervision. Wolfsburg anti-money laundering principles
Growing awareness of environmental issues d)
OECD convention combating bribery of foreign public officials in international business transactions.
Drivers pushing business towards CSR
Spread of corporate scandals and public distrust and e) Globalization.
There are certain drivers which are pushing the business towards CSR. They are a) The shrinking role of government b) Demands
Amnesty international Human right principles.
for greater disclosure c) Increased customer interest d) Growing investor pressure e)
Global reporting initiative guidelines on social, economic and environmental reporting.
Competitive labor markets and
f) Supplier
relations Company benefits
Business impact of CSR
The companies which are pursuing CSR
The CSR has an impact in terms of
stand to gain certain benefits. They are a)
business. They are a) Shareholder value
Increased sales and customer loyalty b) Product
(Changes in stock price and dividend)
b)
safety and decreased liability c) Improved
Revenue (Changes in revenues due to change
financial performance d) Lower operating costs
in
c)
e) Enhanced brand image and reputation f)
Operational efficiency d) Access to debt and
More ability to attract and retain employees
market
share
and
new
markets)
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INTERNATIONAL JOURNAL OF INNOVATIVE TECHNOLOGY AND CREATIVE ENGINEERING (ISSN:2045-8711) VOL.10 NO.11 NOVEMBER 2020
g)Reduced regulatory oversight h) Access to
II.
Evolution
of
corporate
social
capital and i) Workforce diversity.
responsibility in India
Benefits to the community and the general
The
public
responsibility in India refers to changes
involvement
referring to way that businesses are
in
managed to bring about an overall
community education d) employment and homelessness programmes
social
social responsibility (CSR), with CSR
charitable contributions b) employee volunteer corporate
corporate
corporations' engagement of corporate
also stand to benefit out the CSR. They are a) c)
of
over time in India of the cultural norms of
The community and the general public
programmes
evolution
positive impact on the communities,
and e) product
cultures, societies and environments in
safety and quality.
which they operate. The fundamentals of CSR rest on the fact that not only public
Corporate Awards for Commitment to CSR
policy but even corporate should be A number of prestigious awards have
responsible enough to address social
been instituted for achievement in the field of
issues. Thus companies should deal with
CSR. They are Corporate Citizenship Award,
the challenges and issues looked after to
National
a certain extent by the states.
Sustainable
Development Award,
Corporate Environmental Protection Award, Golden Peacock Global Award for CSR,
Among other countries India has one of
Fortune Most Admired Companies, World
the oldest traditions of CSR. But CSR practices
Business Green Business Award, Alcan Prize
are regularly not practiced or done only in
for Sustainability.5
namesake specially by MNCs with no cultural and emotional attachments to India. Much has been done in recent years to make Indian Entrepreneurs aware of social responsibility as an important segment of their business activity but CSR in India has yet to receive widespread recognition. If this goal has to be realised then the CSR approach of corporate has to be in line with
their
attitudes
towards
mainstream
business- companies setting clear objectives,
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undertaking potential investments, measuring
motives but also influenced by caste groups and
and reporting performance publicly.
political objectives. The Second Phase
The Four Phases of CSR Development in India
The history of CSR in India has its four
In
the
second
phase,
during
the
phases which run parallel to India's historical
independence movement, there was increased
development and has resulted in different
stress on Indian Industrialists to demonstrate
approaches towards CSR. However the phases
their dedication towards the progress of the
are not static and the features of each phase
society. This was when Mahatma Gandhi
may overlap other phases.
introduced the notion of "trusteeship", according to which the industry leaders had to manage
The First Phase
their wealth so as to benefit the common man. In the first phase charity and philanthropy
"I desire to end capitalism almost, if not quite,
were the main drivers of CSR. culture, religion,
as much as the most advanced socialist. But our
family values and tradition and industrialization
methods differ. My theory of trusteeship is no
had an influential effect on CSR. In the pre-
make-shift, certainly no camouflage. I am
industrialization period, which lasted till 1850,
confident that it will survive all other theories."
wealthy merchants shared a part of their wealth
This was Gandhi's words which highlights his
with the wider society by way of setting up
argument towards his concept of "trusteeship".
temples for a religious cause. Moreover, these
Gandhi's influence put pressure on various
merchants helped the society in getting over
Industrialists to act towards building the nation
phases of famine and epidemics by providing
and its socio-economic development. According
food from their godowns and money and thus
to Gandhi, Indian companies were supposed to
securing an integral position in the society. With
be the "temples of modern India". Under his
the arrival of colonial rule in India from the
influence businesses established trusts for
1850s onwards, the approach towards CSR
schools and colleges and also helped in setting
changed. The industrial families of the 19th
up training and scientific institutions. The
century such as Tata, Godrej, Bajaj, Modi, Birla,
operations of the trusts were largely in line with
Singhania were strongly inclined towards
Gandhi's reforms which sought to abolish
economic as well as social considerations.
untouchability, encourage empowerment of
However, it has been observed that their efforts
women and rural development.
towards social as well as industrial development were not only driven by selfless and religious
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The Third Phase
The Fourth Phase
The third phase of CSR (1960–80) had
In the fourth phase (1980 - 2013) Indian
its relation to the element of "mixed economy",
companies started abandoning their traditional
emergence of Public Sector Undertakings
engagement with CSR and integrated it into a
(PSUs) and laws relating to labour and
sustainable business strategy. In the 1990s the
environmental standards. During this period the
first
private sector was forced to take a backseat.
economic
The public sector was seen as the prime mover
Controls and licensing system were partly done
of development. Because of the stringent legal
away with which gave a boost to the economy
rules and regulations surrounding the activities
the signs of which are very evident today.
of the private sector, the period was described
Increased growth momentum of the economy
as an "era of command and control". The policy
helped Indian companies grow rapidly and this
of
and
made them more willin. Globalization has
restrictions on the private sector led to corporate
transformed India into an important destination
malpractices.
of
in terms of production and manufacturing bases
legislation regarding corporate governance,
of MNCs are concerned. As Western markets
labour and environmental issues. PSUs were
are becoming more and more concerned about
set up by the state to ensure suitable distribution
labour and environmental standards in the
of resources (wealth, food etc.) to the needy.
developing countries, Indian companies which
However, the public sector was effective only to
export and produce goods for the developed
a certain limited extent. This led to shift of
world need to pay a close attention to
expectation from the public to the private sector
compliance with the international standards.
industrial
licensing, This
led
high to
taxes
enactment
and their active involvement in the socioeconomic development of the country became absolutely
necessary.
1965
towards
liberalization
globalization were
and
undertaken.
Current State of CSR in India
Indian
As discussed above, CSR is not a new
academicians, politicians and businessmen set
concept in India. Ever since their inception,
up a national workshop on CSR aimed at
corporates like the Tata Group, the Aditya Birla
reconciliation.
upon
Group,andIndian Oil Corporation, to name a
transparency, social accountability and regular
few, have been involved in serving the
stakeholder dialogues. In spite of such attempts
community. Through donations and charity
the CSR failed to catch steam.
events, many other organizations have been
They
In
initiation
emphasized
doing their part for the society. The basic
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objective of CSR in these days is to maximize
providing vocational training and a knowledge of
the company's overall impact on the society and
business operations are the facilities that these
stakeholders. CSR policies, practices and
corporations focus on. Many of the companies
programs are being comprehensively integrated
are helping other peoples by providing them
by
companies
good standard of living. Also, corporates
throughout their business operations and
increasingly join hands with non-governmental
processes. A growing number of corporates feel
organizations (NGOs) and use their expertise in
that CSR is not just another form of indirect
devising programs which address wider social
expense but is important for protecting the
problems. CSR has gone through many phases
goodwill and reputation, defending attacks and
in India. The ability to make a significant
increasing business competitiveness.
difference in the society and improve the overall
an
increasing
number
of
Companies have specialised CSR teams that formulate policies, strategies and goals for their CSR programs and set aside budgets to fund
them.
These
programs
are
clear objectives and are well defined and are aligned with the mainstream business. The programs are put into practice by the employees who are crucial to this process. CSR programs from
community
corporate. Law on CSR
often
determined by social philosophy which have
ranges
quality of life has clearly been proven by the
development
to
development in education, environment and healthcare, etc.
Under the Companies Act, 2013 any company having a net worth of rupees 500 crore or more or a turnover of rupees 1,000 crore or more or a net profit of rupees 5 crore or more has to spend at least 2% of last 3 years average net profits on CSR activities as specified in Schedule VII of the Companies Act, 2013 and as amended from time to time. The rules came into effect from 1 April 2014. 6
For example, a more comprehensive method of development is adopted by some corporations
such
as
Nuclear
Power
Corporation of India Limited, Bharat Petroleum Corporation
Limited,
Maruti
Suzuki
India
Limited. Provision of improved medical and sanitation
facilities,
building
schools
and
houses, and empowering the villagers and in
SEBI, as per its notification on August 13, 2012, has mentioned that enterprises are accountable to the larger society and "adoption of responsible business practices in the interest of the social set-up and the environment are as vital
as
their
financial
and
operational
performance". SEBI has mandated the inclusion of Business Responsibility Reports as part of
process making them more self-reliant by
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the annual reports of the Top 100 listed entities
Centre for Social Markets. Calcutta:
based on market capitalization at BSE and
Centre for Social Markets, 2001, p. 16.
NSE. It is mandatory to make these reports
7. Gopala Krishna, C .Corporate Social
available on the website of the company.7 For
Responsibility in India: A Study of
companies that do not belong to Top 100,
Management
inclusion of Business Responsibility Reports is
Publications, 1992, p.87.
Attitudes:
Mittal
not mandatory, though SEBI encourages its inclusion in the annual report and website.
END NOTES 1. D.B. Patil & D.D. Bhakkad, Redefining Management Practices and Marketing in Modern Age Dhule, India: Atharva Publications, 2014, P.153. 2. H.Meyer,�The Greening of Corporate America�, Journal of Business Strategy, February 2000, p-39. 3. William C.Frederick Corporation, be Good!: The Story of Corporate Social Responsibility : Dog Ear Publishing, 2006, 127. 4. Corporate
Social
Responsibility:
A
Business Contribution to Sustainable Development: Official Publications of the European Communities, 2002. P. 65. 5. Richard
N.
Responsibility,
Farmer
Corporate
Social
Walter
Dickerson
Hogue,
University of Michigan, Digitized Aug 10, 2007, p.54.
6. Corporate
Social
Responsibility:
Perceptions of Indian Business By
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Kakrapar, Gujarat Site Units-1 and 2 and Kaiga
CHAPTER - III
Generating Station Units-1 to 4.
MADRAS ATOMIC POWER STATION The
(MAPS) AND ITS CSR ACTIVITIES
units
under
construction
are:
Kudankulam Nuclear Power Project Units-1 and 2, Under advanced stage of commissioning are Nuclear Power Corporation of India Limited (NPCIL) is a Central Public Sector Enterprise under Department of Atomic Energy.
Kakrapar Atomic Power Project Units-3 and 4, Rajasthan Atomic Power Project Units-7 and 8. Power Plants of NPCIL
The Mission of the Company is 'to develop nuclear power technology and to produce
Some more nuclear power plants at
nuclear power as a safe, environmentally
Jaitapur in Maharashtra, Gorakhpur in Haryana,
benign and economically viable source of
Chutaka in Madhya Pradesh, Kovvada in
electrical energy to meet the increasing
Andhra Pradesh, Mithi Virdi in Gujarat and
electricity needs of the country'. Accordingly,
Banswara in Rajasthan are under planning
NPCIL is responsible for design, construction,
stage.
commissioning and operation of nuclear power
Madras Atomic Power Station (MAPS)
reactors. NPCIL is a MoU signing, profit making and dividend paying company with the highest
Madras Atomic Power Station (MAPS)
level of credit rating (AAA rating by CRISIL and
located at Kalpakkam about 80 kilometers
CARE). NPCIL is presently operating 20 nuclear
(50 miles) south of Chennai, India, is a
power reactors with an installed capacity of
comprehensive nuclear power production, fuel
4780 MW at six locations in the country.
reprocessing, and waste treatment facility that
Currently, in India there are six reactors under
includes plutonium fuel fabrication for fast
various stages of construction totaling 4800 MW
breeder reactors (FBRs). It is also India's first
capacity.
fully indigenously constructed nuclear power station. It has two units of 235 MW capacity
The operating nuclear power units are: Tarapur, Maharashtra
Site Units-1
to 4,
Rawatbhata, Rajasthan Site Units-1 to 6, Madras Atomic Power Station Units-1 & 2, Narora Atomic Power Station Units-1 and 2,
880
each. The first and second units of the station went critical in 1983 and 1985 respectively. The station has reactors housed in a reactor building with double shell containment ensuring total protection even in the remotest possibility of
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loss-of-coolant accident. An Interim Storage
each which is lower than the designed power of
Facility (ISF) is also located in Kalpakkam.
235 MW since some Zircaloy pieces from the cracked cooling system were found in a
History
moderator pump.
Madras Atomic Power Station was built to strengthen the nuclear capability of India, and it laid the foundation for the indigenization of India's nuclear power programme. The plant was constructed during the Prime Ministership of
Indira
criticality
Gandhi. on
2
The
July
MAPS-1
1983
reached
and
it
was
synchronized to the grid on 23 July 1983 in the presence of Prime Minister Indira Gandhi.
A beachhead at Kalpakkam also hosts India's first indigenous Pressurised (light) water reactor (PWR). The 80 MW reactor was developed by Bhabha Atomic Research Centre (BARC) as the land-based prototype of the nuclear
power
unit
for
India's
nuclear
submarines. This unit does not come under MAPS.The Prototype Fast Breeder Reactor is expected to begin operation in 2015.
During its construction, a total of 3.8 lakh
MAPS and CSR activities
(380,000) railway sleeper (logs) were brought from all over India to lift the 180 t critical
MAPS as unit of NPCIL is providing
equipment in the first unit, due to lack of proper
support to neighbourhood in gradual but
infrastructure and handling equipment.
sustainable manner with contribution towards upliftment in the quality of life and community
Reactors
development within neighbouring areas through
The facility houses two indigenously built
corporate social responsibility. As part of
Pressurized Heavy-Water Reactors (PHWRs)
Corporate Social Responsibility (CSR) towards
called MAPS-1 and MAPS-2. MAPS-1 was
the welfare of neighbourhood villages, MAPS
completed in 1981, but start-up was delayed
has been performing various welfare activities
due to a shortage of heavy-water. After
in
procuring the necessary heavy-water, the
infrastructure development. MAPS has been
MAPS-1 went critical in 1983 and began
carrying out Corporate Social Responsibility
operating at full power on 27 January 1984.
activities since 1998 onwards in the name of
MAPS-2 obtained criticality in 1985 and began
Village Welfare.
full power operations on 21 March 1986. The
Rs.20.0 lakhs was being spent on development
two
Reactors
activities in the neighbourhood of plant site,
(PHWR) are capable of generating 170 MW
focused mainly towards education, health and
Pressurised
Heavy-Water
881
the
areas
of
education,
health
and
On an average every year
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infrastructure.
The activities are mainly
undertaken many projects. These include
construction of additional class rooms to
construction of additional class rooms, school
existing Government schools, construction of
compound wall, renovation and painting of
Anganwadis,
to
school buildings, toilets, setting up of science
Schools etc on a regular basis, conducting of
labs, providing school furniture, school furniture
medical camps in the neighbour Villages giving
repairs, issue of computers, issue of notebooks,
Hepatitis-B Vaccine and cataract surgery to
geometry boxes, model question banks, and
needy villagers in tie up with reputed eye
distribution of uniforms and UV water purifier.
and
providing
education
hospitals. Activities during 2012-2013: Subsequent to the issue of Guidelines on Corporate Social Responsibility for Central Public Sector Enterprises by Government of India, Department of Public Enterprise’s new projects for the year 2012-15 were selected and focused mainly on improvement of quality of life of the neighbouring population.1 All these projects are being implemented by dedicated CSR group of the station focused towards effective
implementation
of
various
CSR
projects as per guidelines issued by NPCIL HQI-8501 and Department of Public Enterprises
On 7th November 2012, note books were issued to the students of the 30 Government High Schools, Panchayat Middle Schools and Panchayat Union Primary Schools in 20 Panchayats in and around Kalpakkam at a cost of Rs.5.15 lakhs benefitting 5000 children. In December 2012, MAPS issued Model Question paper sets to the 10th and 12th standard students of the Government Higher Secondary and High schools in nearby villages at a cost of Rs.2.33 lakhs.
Guidelines for CSR activities and also with the
Three new computers along with printers
aim of improving quality of life of villagers in the
were issued to Government High School
neighborhood.
Kuzhipanthandalam at a cost of Rs.1.3 lakhs. As part of Teacher’s Day celebration during the
Education:
month of September 500 teachers in 60 As part of MAPS CSR activity, MAPS has been carrying out many educational related
Government schools within 10 km range of MAPS were felicitated.
projects in the government schools in the neighborhood villages to improve quality of
Activities during 2013-2014
education .With a view to facilitate quality
To construct Compound Walls and
education for local students, MAPS has
Toilets in 9 schools in Sadras, Natham
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Kariacherri,
Kunnathur,
Sooradimangalam,
Pandur,
Parameswaramangalam,
Natham
Nerumbur, Nallur, Mullikulathur, Lattur and
Kariacherri, and Pattipulam on 30.10.2013. The
Echankaranai
total cost of the Model Question Paper sets was
Village
Panchayats
on
15.5.2013, a Demand Draft for an amount of
Rs 2,83,870/-.
`21,23,670/-, one third of the total cost of the project Rs 63,71,000/- under self-sufficient scheme was handed over to Asst. Project
Exercise Note books for 6195 students in 38 Govt. Schools in the villages nearby Kalpakkam was distributed for the academic
Officer, DRDA, Kancheepuram.
year 2013-14.
Totally 28764 exercise note
On 14.6.2013 the Science Lab at Govt.
books were distributed at a cost of Rs. 10.15
High School, Vengapakkam was inaugurated
lakhs. Snacks were provided to 10th std. and
by Station Director, MAPS. The total cost of the
12th std. students daily in the evening after
Science Lab was Rs 5.27 lakhs. On 21.6.2013
school hours during the special classes in Govt.
a noon meals kitchen building was built by
High Schools at Vayalur, Sooradimangalam,
MAPS
at Panchayat Union Middle School,
Nerumbur and Govt. Higher Secondary Schools
Ayapakkam at a cost of Rs.4 Lakhs and was
at Sadras, Vengapakkam & Manamai to
inaugurated by Station Director, MAPS.
encourage the students to stay beyond normal school hours. The total expenditure towards
Second batch of computer training
distribution of snacks was Rs.5,76,647/-.
course was inaugurated by Station Director, MAPS on 24.07.2013 at community college,
On 23.12.2013 Station Director, MAPS,
DAE Township with NGO DHAN to provide
distributed 2 sets of Uniform and Solar Lantern
basic computer education to students below
to 25 LKG students of Panchayat Union Primary
poverty level from nearby villages with 75%
School, Kadalur Periya Kuppam village and 18
subsidy from NPCIL.
ST students of Panchayat Union Middle School,
This project has
benefitted 50 children from the nearby villages.
Vittilapuram & Perampakkam villages.
The total cost of the project was 4.4 Lakhs. On 12.2.2014 the incomplete school Model Question Paper sets were issued
building
constructed
under
Rashtriya
to the 10th and 12th standard students of the
Madhyamik Shiksha Abhiyan (RMSA) scheme
Govt. High Schools/Govt. Higher Secondary
for Govt. High School, Parameswaramangalam,
Schools in Sadras, Pudupattinam, Manamai,
was completed with the financial support of
Mamallapuram,
Vengapakkam,
MAPS under Corporate Social Responsibility
Veerapuram,
activity and handed over to school authority by
Sooradimangalam,
Vayalur, Nerumbur,
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Shri T.J. Kotteeswaran, Station Director, MAPS.
dropout girls have been trained in computer
The school has been provided with other
application in two batches
infrastructure like Science Lab, Computer Lab,
certification course). Most of the students were
Teak wood furniture, UV Water Purifier, etc. The
from BPL family from the neighbourhood
total expenditure towards this project was Rs.70
villages.
lakhs.
(six month
Survey conducted by NGO’s: MAPS also sponsored 15 motivated A need assessment survey was carried
students and 3 teachers from Govt. Higher Secondary Schools, Sadras, Pudupattinam & Vengapakkam for participation in the IITMFSCT Awareness Workshop on the theme “Science and Engineering – A Journey” conducted by IIT and FSCT (Federation of Science Clubs of Tamil Nadu) at IIT, Chennai
out
regarding
government
availability
schools in
of
teachers
in
the neighborhood
villages by an NGO, Society for Education and Action (SEA), Mamallaapuram. Based on the survey, 17 teachers were deployed through Parent Teachers Association in the schools along with NGO, SEA, to improve quality of
on 24.02.2014 & 25.02.2014.
education. This has helped students to teach A MOU was made between MAPS and SEA,
Mamallapuram
on
06.09.2013
subjects for which government teachers were
for
not deployed in those schools. This has
deployment of 15 teachers in 13 Govt. Schools
benefited more than 5000 students studying in
in the villages nearby MAPS for a period of 8
the ten government middle, higher and higher
months from September 2013 to April 2014.
secondary schools within 10 kilometers of plant
The total expenditure towards the project was
site.
Rs 9, 90,150/-. A total amount of Rs. 2.33 crores was spent by MAPS during the year 2013-14 for
In addition one more survey was again conducted by the NGO, Society for Education
CSR activities.
and Action (SEA), based on request by Head Activities during 2014-2015:
masters of Government High/Higher secondary schools to identify shortage of teachers for 10th
Community College :
and 12th
standard. Based on the survey, 7
A community college is being operated
teachers were deployed to teach subjects for
for the last three years by MAPS along with
which teachers were not available and help
NGO, DHAN Foundation. During this period 50
students to score high in board examination.
students including school children, school
This has benefited more than 500 students
884
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studying
in
the
two
government
higher
secondary schools.
students from rural background to score high marks in board examination and pursue higher education and improving their employment
One more survey was conducted along
potential.
with ISHA Education, an NGO, to identify slow learners in government schools and improve
As part of MAPS CSR activity, one new
them through Government School Adoption
state of art Basket ball court was constructed in
Programme. The NGO, ISHA Education, has
Sadras Higher secondary school for the benefit
carried out similar programme in more than 30
of rural children to excel in sports. The
Government schools. Based on the survey, it
Basketball court was inaugurated by Chief
was decided to adopt four Government schools
Superintendent on 21-11-2014. During the visit
within 5 kilometers in the first phase to improve
of former Director (Technical) to nearby
quality of education and an MOU was signed
Government schools in 2012, Head master of
with the NGO, ISHA Education. This has
the school requested to give snacks to the
benefited more than 250 slow learning students
school children staying beyond school hours
studying in the four governments higher
attending special classes to enable them to
secondary schools.
concentrate on the subject and score high marks in board examination. Based on the
Amenities:
request and advice from former Director
Most of the children studying in nearby government
schools
were
from
rural
(Technical), snacks are given every year from December
to
commencement
of
Board
background and parents are mostly daily wage
examination. This year also snacks were
earners, free note books were distributed in the
distributed to students, majority of them from
middle of the academic year for more than 15
BPL family with rural background studying in
years by MAPS. This year also 32000 Exercise
10th and 12th standards in 10 Government
notebooks were distributed free to more than
schools.
8000 children studying in 403 government
Educational assistance:
schools. To encourage rural students studying in Model question papers released by Parent Teachers Association, Tamilnadu, were distributed this year also for the benefit of 1700
government schools, education assistance is extended to children of contract employees from nearby villages working in MAPS. This year also
students studying in 10th and 12th standards in 10 Government schools. This has helped
885
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education assistance was extended to more
two primary health centres. As part of sanitation
than 300 children.
project, 200 Indian household toilets are being constructed by MAPS along with NGO in four
One girl student from BPL family who got
villages
admission in Madras Medical College, Chennai (Government College) in 2013 has been
Activities during 2012-2013:
adapted by MAPS and all her expenses towards In the field of health, to provide clean
tuition fees, examination fees and hostel fees are supported by MAPS every year. This year also her education assistance was extended by Station Director on NPCIL formation day on
drinking water to students, Ultra Violet treated water
purifiers
were
installed
in
eight
Government Schools in and around Kalpakkam in addition to sixteen Government schools were
17th September.
UV water purifier were installed earlier. HEALTH: Medical camps were being conducted on MAPS has arranged 30 health camps in
weekly basis in 5 Villages. 15 medical camps
15 villages in the last 10 years. In the area of
had been conducted by a Medical Trust under
health, MAPS conducted general medical
the direct supervision of MAPS CSR team.
camps, eye camps and arranged cataract
More than 2500 patients had been benefited in
operations for the needy villagers, issued
the 15 camps. 24 Cataract Surgery has been
spectacles, provided medical consultancy &
done to needy patients through reputed eye
medicines and follow up actions in the case of
hospitals in Chennai and Spectacles have been
cataract
distributed to more than 200 patients.
operated
patients.
Conducted
assessment camp for the differently abled persons from the nearby villages and arranged for issue of aids and appliances for the recommended persons by the representative of
On 29.10.2012 the Medical Equipments to the Primary Health Centre, Sadras and Govt. Hospital, Mamallapuram, were issued to the respective
M/s.ALIMCO, Bengaluru.
Medical
Officers.
The
total
expenditure towards the Medical Equipments To provide safe drinking water to school
was Rs.2.8 Lakhs. Survey was conducted
children, MAPS has set up UV treated water
regarding aids required to differently enabled
purifier
plants
neighbourhood.
in Aids
25 and
schools
in
the
person from the nearby villages with the help of
appliances
are
ALIMCO
(Artificial
Limb
Manufacturing
distributed to differently enabled persons every
Company) a Govt. of India Undertaking.
year. Medical equipments are given to nearby
29.10.2012 the aids and appliances were
886
On
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issued to 44 differently abled persons of various villages
viz.
Activities during: 2014-2015
Pudupattinam,
Vasusvasamuthiram,
Sooradimangalam,
Nerumbur, Nallathur and Pattipulam. The aids and appliances were issued by Shri G. Nageswara Rao, Director (Operations), NPCIL & Shri K. Ramamurthy, Station Director, MAPS. The total cost of the aids & appliances was
As part of MAPS CSR activity MAPS has been carrying out assessment of differently enabled personnel every year along with ALIMCO, Bangaluru and required aids and appliances were distributed every year to the differently enabled personnel. During the period 2014-15, assessment of disability for the
Rs.2.5 Lakhs.
differently enabled personnel utilizing the Activities during 2013-2014
services of experts from ALIMCO and NPCIL doctors was conducted at Kalpakkam. Number
Based on the MOU signed between MAPS and Krishnammal Chakrapany Medical and Education Trust, Chennai, medical camps in
5
villages
viz.
Ayapakkam,
Vasuvasamuthiram, Vittilapuram, Kottaimedu and Nallur were conducted every week on Wednesdays and were provided
General
medicine.2 Also carried out eye screening and
of differently enabled personnel from various villages were screened in the camp. Based on the screening many patients were identified for distribution of aids and appliances including wheel chair, tricycles, hearing aid, walking stick etc. The distribution function was conducted in presence of Shri Aruljothi arasan, Project Director, DRDA, Kancheepuram District.
distributed spectacles for the needy villagers. Totally 13 medical camps were conducted in which 2626 villagers benefited.
Eye and Dental Medical camp
Spectacles
were distributed for 547 villagers. The total cost
Every year MAPS conducts medical camp including general and eye camp for the
for this project was Rs.7,57,500/-.
benefit of neighbourhood villagers. This year MAPS carried out the assessment camp
also an exclusive eye and dental camp was
on 11.11.2013 at DAE Township to the
conducted for the benefit of villagers of Sadras
differently abled persons from nearby villages.
Panchayat.
MAPS Medical Officers and representative from M/s.
ALIMCO,
Bengaluru
assessed
the
disabilities and recommended the required aids and appliances. Among 59 assessed, 40 were
The camp was conducted on 11-052014.The camp was conducted in association with Singhvi Charitable Trust, Chennai. 187 patients were screened in the eye camp. 11
recommended for aids and appliances.
patients were taken to Sri Ramachandra
887
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Medical College and Hospital for cataract
Village by Director (Operations) during his visit
surgery and surgery was performed. Also
to Kalpakkam. One lakh litre capacity water
spectacles were distributed for
patients. 78
tank along with supply piping from the nearby
patients received dental treatment in the camp.
well was constructed by MAPS in Kunnathur Village and was dedicated on 12.10.2012. As part of providing clean drinking water
INFRASTRUCTURE:
to villagers, village pond in Nallur village was
In the area of Infrastructure, MAPS carried
out
infrastructure
projects
like
developed by deepening to improve capacity and provide clean drinking water through
construction of over head water tanks for nearby
filtration facility.
On 28th October 2012, the
village panchayats, erection of bus shelters at
renovated water pond was dedicated to Nallur
East Coast Road in Pudupattinam, concrete
village by Director (Operations) during his visit
roads in Pudupattinam and Sadras, distribution
to Kalpakkam benefitting 4000 people in the
of CFL Street lights with fittings, street lighting,
villages. The project was executed by DHAN,
concrete roads, multipurpose halls, water tanks,
NGO on behalf of MAPS.
school compound walls, hospitals, bridges,
fittings along with CFL bulbs were issued to six
anganwadi renovation, development of drinking
panchayats in and around Kalpakkam. A noon
water ponds.
meals kitchen building was built by MAPS under
300 Street light
CSR activity at Panchayat Union Middle School, Activities during 2012-2013:
Amoor at a cost of Rs.5.42 lakhs. The kitchen
In the field of Infrastructure many projects have been implemented by MAPS in the neighbourhood Villages. In August 2012, the Anganwadi building at Arambakkam village was
building
was
inaugurated
by
Shri
T.J.
Kotteeswaran, Station Director, MAPS on 23.01.2013. Another project to increase awareness
dedicated to use of children at a total cost of
towards better sanitation facilities
Rs.12.55 lakhs. The additional school building
villagers was
of the Panchayat Union Primary School in
ordination with one more NGO
Nallan Pillaipetral village at Vadakadambadi
Education and Development Society (GREDS),
Panchayat was inaugurated on 03.08.2012.
Pondichery, who are specialist in this field. As
The total expenditure of the building was
part of the above project, with the aim of
Rs.22.86 lakhs. On 28th October 2012, the
eradicating open defecation in a phased
renovated water pond was dedicated to Nallur
manner, 200 Indian Household Toilets were
888
among
implemented by MAPS in coGandhi Rural
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constructed in 4 villages benefiting 200 families
activity at Dr. Ambedkar Nagar, Pudupattinam
below BPL in the first phase. Fifty numbers of
for a length of 500 meters at a cost of Rs.31
IHH Toilets has already been constructed in first
Lakhs was also dedicated to the general public
phase at Ayappakkam Village.
by Station Director, MAPS.
In November 2012, an MoU was signed
As part of CSR activities, MAPS along
between MAPS and PLANT Trust, Chennai, for
with
District
Rural
Development
providing water source and supply of water to
(DRDA),
the overhead water tanks being built by MAPS
Compound Wall for Govt. Higher Secondary
under CSR activities. An amount of Rs.22.73
School, Mamallapuram and Computer Room for
lakhs was sanctioned towards the project. As
Panchayat
part of the above project seven bore wells had
Mamallapuram. The total cost of the project was
been drilled in four villages and pumps along
Rs.26 Lakhs. MAPS contribution towards the
with piping to supply water to the new tanks
project i.e, 1/3rd of the total project cost
constructed by MAPS has been laid. The above
Rs.8,66,667/- in the form of Demand Draft was
project was expected to benefit more than
handed over to Shri R. Arun, Executive
60000 people residing in four villages.
Engineer, DRDA, Kancheepuram by Station
Kancheepuram,
Union
Agency
constructed
Middle
School,
Director, MAPS on 27.07.2013. Activities during 2013-2014: MAPS built an Over Head Water Tank in On 25.04.2013 and 26.04.2013, MAPS issued 200 Number of CFL Street Lights with fittings
to
four
village
panchayats
(Vasuvasamuthiram,
Lattur,
Nallur
&
Vadakadampadi) at a total cost of Rs 2.5 Lakhs. Two Bus Shelters were erected by MAPS as part of CSR activities at ECR Bus stop on both the sides i.e., towards Chennai and Puducherry at a cost of Rs.22 Lakhs.
On
29.5.2013 the bus shelters were inaugurated by Shri T.J. Kotteeswaran, Station Director, MAPS in the presence of Shri V.S. Raji, MLA, Cheyyur Assembly Constituency. On the same day the
Natham Kariacherry village with a capacity of 60,000 liters at a cost of Rs 7.50 Lakhs and also provided additional Bore well and pump room at an expenditure of Rs 3 Lakhs. The Water Tank was inaugurated by Station Director, MAPS on 23.08.2013. A MOU was signed between MAPS and DHAN Foundation on 04.09.2013 for executing a project to provide safe drinking water to the people of Vengapakkam village from the existing pond viz. Sengeniyamman Traditional Drinking Water Oorani at a cost of `29,55,794/-. Shri K. Suresh, QAS & Convener, CSR
Concrete Road laid by MAPS as part of CSR
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Committee MAPS and Shri A. Gurunathan,
and distribution network to household in the
Executive Director, DHAN Foundation signed
villages was completed in Kadambadi village in
the MOU on behalf of MAPS and DHAN
Kadambadi
Foundation respectively in the presence of Shri
inaugurated on 27-06-2014 by station director
T.J. Kotteeswaran, Station Director.3
The
in the presence of senior officers from MAPS,
renovation work was started by conducting a
Panchayat president and beneficiary. The
Boomi
project has benefited more than 2000 people in
pooja
Kotteeswaran,
on
05.02.2014.
Station
Shri
Director,
T.J. MAPS
panchayat.
The
project
was
400 households.
inaugurated the renovation work of the drinking Integrated project of 60000 litre capacity
water pond.
along with pumps, water supply and distribution Activities during 2014-2015:
system was implemented in Voyalikuppam village of Vayalur panchayat. The project was
As part of CSR, MAPS has been
inaugurated by station director on 02-07-2014 in
carrying out many infrastructure projects to
the presence of senior officers from MAPS,
improve living conditions in the neighbourhood
Panchayat president and beneficiary. The
villages. In this connection, providing safe
project has benefited more than 1500 people in
drinking water has been one of the important
300 households.
works under CSR. Integrated water supply system with So far 8 integrated drinking water projects have been implemented. Four water tanks of 60000 liters capacity and four water tanks of 100000 litres capacity has been constructed in eight panchayats. In addition to tanks, projects related to water supply and distribution networks for the above tanks were implemented
along
with
District
Rural
Development Agency, Kancheepuram District under Self Sufficiency Scheme with one-third contribution from MAPS.
water tank of 100000 liters capacity along with bore wells, supply pipe lines and distribution network to household in the villages was completed
in
Vittalapuram
Perambakkam panchayat.
The
village tank
in was
constructed directly by MAPS and bore wells, water supply and distribution networks for the above tank District
was implemented
Rural
Development
along with Agency,
Kancheepuram District under Self Sufficiency Scheme with one-third contribution from MAPS.
In this connection, one integrated water supply system with water tank of 60000 liters
The project was inaugurated by station director on 11-08-2014 in the presence of senior
capacity along with bore wells, supply pipe lines
890
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officers from MAPS, Panchayat president and
SKILL DEVELOPMENT:
beneficiary. The project has benefited more MAPS
than 2000 people in 400 households.
focus
on
skill
development
programmes is to equip individuals with skills In addition to above, two additional
necessary
for
employment,
largely
wage
drinking water projects to augment water supply
employment. In this connection, MAPS as part
to two tanks constructed by MAPS in Nallathur
of
and
wells,
empowerment by training them in tailoring and
eastablishing motor pump set room along with
handicrafts, operate community college to train
laying of pipe lines was implemented along with
students from nearby villages who are below
District
poverty
Kadambadi
Rural
by
sinking
bore
Development
Agency,
Kancheepuram District under Self Sufficiency
skill
development
level
in
conducts
computer
women
application
in
association with NGOs.
Scheme with one-third contribution from MAPS. The contribution from MAPS was handed over to Project Director, DRDA Kancheepuram District by Station Director senior
officers
from
in the presence of MAPS,
Panchayat
Other activities like empowerment of women by training them in tailoring and handicraft work through a NGO viz. Society for Education and Action (SEA), Mamallapuram, skill development program for the poor students
presidents and state government officials.
and school dropouts by imparting a computer Multi purpose hall for fishermen
course
to
Academy, As part of MAPS CSR activity, two multipurpose hall for fishermen to store and mend their nets were constructed in Sadras fishermen hamlets. Based on request for similar multipurpose hall from other fishing hamlets, one more multipurpose hall was constructed for fishermen
in
Pudupattinam
kuppam.
The
multipurpose hall was inaugurated by Shri
them a
through
part
of
DHAN
DHAN
People
Foundation,
Madurai.4 To provide sustainable livelihood for the fishermen in the coastal villages by enhancing the fishery resources, fabricating and deploying the artificial reef in the near shore area through PLANT Trust, Chennai, is being carried out.
The CSR activities through NGOs
are being carried out by signing a MOU between MAPS and the NGOs.
V.S.Raje M.L.A, Cheyyur constituency in the presence of Station Director on 02-07-2014.
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Livelihood Enhancement projects
V.S.Raje M.L.A., Cheyyur constituency in the
Artificial Reef project
presence of Station Director on 02-07-2014.
As part of livelihood enhancement for fishermen and enhance bio-diversity, one artificial
reef
implemented
deployment by
MAPS
project in
2012
was off
Pudupattinam coast. Based on the feedback regarding increased availability of fish in the artificial reef area, request where received from nearby fishermen hamlets of Sadras and Vayalur Panchayats. In this connection, an MOU was signed between MAPS and NGO, PLANT for deployment of artificial reef in Sadras south, Sadras north, Meyyur fishing hamlets in Sadras Panchayat and Voyalikuppam fishing hamlet in Vayalur panchayat. Based on the above MOU, artificial reef structures were fabricated and deployed off the sea coast in the four
fishermen
hamlets.
The
deployment
Community based ice plant Based on need based survey
and
request from fishermen community in the neighbourhood villages, it was decided to construct one ice plant of 7.5 tonnes capacity (50 kg X 150 blocks) on experimental basis in Kokilamedu fishermen village along with NGO, PLANT to increase the commercial value of the marine species for sustainable livelihood of fishermen. In this connection, an MOU was signed between MAPS and NGO, PLANT on 12-05-2014 for construction of one ice plant with MAPS support and building for the ice plant will be constructed by Panchayat with state government funding. The building has been constructed and ice plant erection is in progress.
programme was inaugurated by Station Director on 05-10-2014.
Sustainability project
Multi-purpose hall for fishermen
Agricultural Technology infusion
As part of MAPS CSR activity, two
As part of sustainability project, to
multipurpose halls for fishermen to store and
strengthen agriculture and agricultural based
mend their nets were constructed in Sadras
livelihoods by adapting agricultural technology
fishermen hamlets. Based on request for similar
infusion for productivity enhancement through
multipurpose hall from other fishing hamlets,
skill building in 20 villages in the neighborhood
one more multipurpose hall was constructed for
of Kalpakkam, an MOU was signed between
fishermen
The
MAPS and NGO, DHAN Foundation on 06-11-
multipurpose hall was inaugurated by Shri
2014. The project was inaugurated by station
in
Pudupattinam
kuppam.
Director on at Neikuppi village.
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women
from
the
BPL
families
in
the
neighbourhood to enhance their livelihood. 40 women are identified from Mamallapuram, Vadakadambadi, Kadambadi and
Women empowerment programme
Nallathur.
The MOU was signed by Shri K. Suresh, Supdt. MAPS conducts women empowerment
(QA) & Convener, CSR Committee, on behalf of
programme every year in association with NGO
MAPS and Shri S. Desingu, Director, on behalf
Society for Education and Action. It was decided
of SEA, Mamallapuram in the presence of Shri
to conduct the programme for widows and
T.J. Kotteeswaran, Station Director, MAPS.
destitute women in the neighbourhood villages.
This training was for six months and the total
A survey was conducted in six panchayats in
cost of the project was Rs 2,58,000/-.
the first phase and 84 women were identified by the NGO. An MOU was signed between MAPS
A MOU was signed by MAPS and
and the NGO, SEA on 25-06-2014. 25 women
PLANT Trust, Chennai on 25.09.2013 to
agreed to undergo training in Tailoring and
provide sustainable livelihood to the fishermen
handicraft.
in the coastal villages by enhancing the fishery resources by fabricating and deploying the
The training programme was conducted
Artificial Reefs in the near shore area of the sea
for six months in two training centers in
at Meyyur Kuppam, Sadras North Kuppam,
Kalpakkam and Mamallapuram. At the end of
Sadras South Kuppam and Uyyalikuppam. The
the training programme, new sewing machines
total cost of this project was Rs 82, 22,550/-. On
and certificates were distributed in a function on
02.02.2014 M/s. PLANT Trust conducted a
24-02-2015
Boomi Pooja at Meiyyur Kuppam.
by
Superintendent
of
Police,
Shri T.J
Kancheepuram in the presence of Station
Kotteeswaran,
Director and other senior officials from MAPS
inaugurated the fabrication work of Artificial
and Police Department.
Reef.
Station
Director,
MAPS
A MOU was signed between MAPS and
Another project of setting an Artificial
SEA, Mamallapuram for implementing a project
Reef ( A project conceived by Central Marine
towards empowerment of women in the
Fisheries Institute, Government of India ) to
neighbourhood villages as part of CSR activity
improve availability of fish to fishermen in
on 29.05.2013. This is the 3rd MOU being
Pudupattinam Village was implemented by
signed with the SEA, Mamallapuram to impart
PLANT, NGO on behalf of MAPS. The project
training on Tailoring and Handicraft work to the
was dedicated for the benefit of 450 fisherman
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family living in Pudupattinam Kuppam on
3. Corporate Social Responsibility (CSR) &
30.09.2012. It is expected to bear fruitful results
Sustainability, M. Santhanam, DHAN
within six months of deployment of artificial reef
Foundation.
structures 5 kms inside the sea, increasing the yield of fish to a great extent at the Artificial Reef location. Based on the success of the above project, it is planned to set artificial reef in four
4. Skill Development & Entrepreneurship, M. Santhanam Programme Leader, DHAN Foundation.
more locations along the east coast adjacent to plant. The projects when completed are expected to benefit 4000 fishermen families and are expected to increase their earnings to a great extent and improve their quality of life. As
part
of
women
empowerment
programme, a training programme of 5 months duration has been conducted for second batch of 30 unemployed rural women through an NGO, Society for Education and Action, Mamallapuram. Tailoring
and
They have been trained in handicrafts
increasing
their
employment potential. END NOTES 1. Guidelines on Corporate Social Responsibility and Sustainability for Central Public Sector Enterprises (These shall come into effect on 1st April 2013). 2. A Brief Report on MAPS Corporate Social Responsibility Activities during the year 2013-2014.
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CHAPTER – IV
helped the schools in filling the gap. Otherwise lack of teachers in schools would have had
ANALYSIS AND INTERPRETATION
serious impact on the children’s education.
For the collection of primary data relating to educational activities of MAPS under its Corporate Social Responsibility the researcher used questionnaire, interview and observation methods. A questionnaire was formulated to elicit information from the teachers of the schools
and
interview
information
from
programme
Mr.Suresh
researcher
visited
secondary
schedule
Coordinator of
to of
CSR
MAPS.
government schools
Parameshwaramangalam,
elicit
The higher in
Pantur,
Suradimangalam, Vengambakkam, Kadampadi and Sadras. The MAPS has been involved in the educational activities of 17 schools in its neighbourhood within the radius of 16 km of
The MAPS has constructed the entire school building at Parameshwaram higher secondary school.
It has constructed an
additional two storied block at Pandur School. MAPS with help of DRDA has constructed compound wall in Suradimangalam. There are so many government schools without proper toilet facilities available for their students. Realizing the importance and need of this facility particularly for girls, the MAPS has embarked on this project. In order to maintain hygiene
and
sanitation
the
MAPS
has
constructed toilets for both boys and girls in schools at SADRAS, Parameshwaramangalam, Suradimangalam.
which the researcher visited 6 schools and
Generally pure drinking water is not
collected primary data and personally observed
available in rural schools. This is one of the
the ongoing educational activities of MAPS and
most important areas where MAPS has
their impact on the students.
provided all the 17 schools with UV water
I.A.
purifier which has enabled the school children to
Educational Activities:
drink purified water. It has also provided from
government school at SADRAS with cycle stand
neighbourhood schools which lack teachers
which can accommodate 100 bicycles. Now
provides them with teachers. So far MAPS has
students are able to park their bicycles in a row
provided 25 teachers to 17 schools. The
under shade. The MAPS has provided quality
salaries being met by the MAPS. When there
furniture to schools in Parameshwaramangalam
are so many government schools suffering from
and Pandur which includes wooden chairs,
lack of teachers the schools adopted by MAPS
wooden tables, plastic chairs, iron cupboards
are privileged. Appointment of teachers has
and wooden rack.
The
MAPS
on
request
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Chart 3.1 Educational Infrastructure
Suradimangalam,
Facilities
Vengambakkam,
Sadras.
This has enabled the students to do practicals and understand science subjects. The MAPS has provided all the schools with exercise books, model question banks and snacks. Since the students by and large are hailing from poor socio-economic background they are unable to purchase notebooks and exercise books. Taking note of this the MAPS has been providing students every year with thousands of exercise note books. The most important help rendered to schools by MAPS is supply of 10th
The researcher circulated questionnaires to 50
and 12th question papers which has drastically
teachers to find out their opinion on MAPS CSR
improved the pass percentage of the schools
educational
to
over the years. Since the students are given
educational infrastructural facilities 84 percent
extra coaching after the school hours they are
of teachers expressed their opinion that MAPS
being given snacks to refresh.
activities.
With
regard
has done a good work and only 16 percent of the teachers expressed their opinion that the
Chart 3.2 Educational Aids supplied to
educational infrastructural facilities provided by
Schools
MAPS is satisfactory. No one expressed that the educational infrastructural facilities are not satisfactory or no comments. This shows that majority of teachers are of the opinion that the MAPS has done a good work in providing educational infrastructure facilities to school in the neighbourhood. The
MAPS
has
provided
RMSA
government higher secondary school with 6 computers along with tables which has enabled students to acquire computer knowledge. It has provided
number
of
Parameswaramanglam,
lab
instruments
at
Pandur,
896
With regard to educational aids provided by MAPS 80% of the teachers expressed that the MAPS has been providing the schools with
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much needed educational aids. They said many
easy for the slow learners to understand. MAPS
of the students studying in government schools
has also identified a girl student of Kalpakkam
hail from poor socio economic background and
who is doing her medical course at Madras
they are unable to purchase notebooks and
Medical College and helping her financially by
other things .The most laudable service
paying the full fees every year.
rendered by MAPS is the distribution of model question papers to 10th and 12thstudents .They said ever since MAPS started giving model
Chart 3.3 Teachers impression on Educational Activities of MAPS
question papers to the students the pass percentage has increased remarkably. This in fact, has raised not only the image of MAPS but also the teachers among the local community. Another important thing which deserves to be mentioned here is the UV water purifier which the MAPS has supplied to the schools. As a result the students are being provided with purified water. 12% of the teachers said they are satisfied with the amount of help rendered by MAPS in this area. 2% said that they are not satisfied with the quantum of help rendered by the MAPS. They said they expect more from MAPS. However, 6% remained non committal
Asked about the impression of the teachers on MAPS educational activities 80% expressed their opinion that according to them MAPS is doing a yeoman service for the educational development of school children in the neighbourhood. 16% said that they are
by saying no comments.
satisfied with the educational activities of Of the entire programmes one very
MAPS. Only 3% said that they are not satisfied
special programme is isha training for slow
with the extent to which MAPS is doing its
learners. There is a category of students called
educational activities. They said that the MAPS
slow learners who are being ignored by schools.
can still do much better. 1% said that they have
However, MAPS has identified such slow
no comments to make on the educational
learners above 6thstandardand gives them
activities of MAPS. But for the significant role
special training. The teachers are specially
played by MAPS in the field of education the
trained to teach the slow learners through magic
passing results of the students would not be
english, play maths which makes the subject
impressive. According to teachers though there
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are several industries located in the region only
the quality of education in them� is proved
MAPS has been doing a genuine and laudable
correct.
service in the field of education. I.B. Thus
MAPS
has
identified
Skill Development Activities:
17
government schools in the neighbourhood within the radius of 16 km and has been formulating and implementing a wide range of educational programmes which has equipped the schools with basic amenities. It has constructed school buildings, additional blocks, compound walls, toilets, cycle stands, roads inside schools, science laboratories, computer laboratories, scientific instruments, exercise note books, model question bank for tenth, plus 2 students, water purifiers and teachers. Its programmes have certainly improved the quality of education imparted to students and has had desired impact on the students. It has encouraged and motivated not only the teacher
For the collection of primary data relating to the skill development activities of MAPS, under its Corporate Social Responsibility, the researcher used questionnaire, interview and observation methods. A questionnaire was formulated to elicit information from 20 each sample women beneficiaries of tailor and handicraft
training
questionnaire information
was
from
the
programmes. formulated
to
A elicit
beneficiaries of
20
computer trained school dropout students. Mr.Suresh, CSR Coordinator of MAPS was interviewed. To elicit information from fisher folk 20 fishermen were contacted and questionnaire was administered to them.
community but also students to put in their best
As for as skill development training is
efforts in order to bring out the best in them. In
concerned the MAPS has taken up a number of
order to encourage and motivate the teaching
projects for different groups of people. As there
community in the neighbourhood areas the
are so many women who are unable to support
MAPS has organized a special function to
their families MAPS has come up with women
recognize the service rendered by them and
empowerment program. In this area MAPS has
honoured them with gifts. This in fact has had a
introduced tailoring and handicraft training
positive impact on the teaching community.
programmes.
To conclude the hypothesis that “the educational improved
programmes the
of
educational
MAPS
have
amenities
As regards tailor training programme is concerned MAPS has selected beneficiaries
of
based on the survey conducted by NGOS with
neighbourhood schools and thereby improved
which it is associated. It offers two months tailor training for women. After the successful
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completion
the
The teachers were asked whether they
sewing
were given sewing mechines after the training.
machines for them to work and generate income
All of them said they were provided with a
for their families.
sewing mechine. 90% expressed that they were
beneficiaries
of
training
are
programme
provided
with
given qulity mechines for tailoring. 6% said that Chart 3. 4 Quality of Tailor Training
they are satisfied with the sewing machines given to them and only 4% said that they are not satisfied with the sewing machines given to them.
Thus majority of the respondents
expressed that the quality sewing machines given to them was of very good quality. 68% of the teachers said that they are able to generate income because of the tailor training and the sewing machines given to by MAPS. When asked about the quality of tailor training 80% of the beneficiaries said that the quality of the training was good. 12% said that they were satisfied with the quality of the training. 6% said that the training could have better and 2% did not make any comments. Thus majority of the respondents expressed that the quality training given to them was good.
As
regards
handicraft
training
programme is concerned MAPS has selected beneficiaries based on the survey conducted by NGOS with which it is associated. It offers one month training for women in handicrafts making. After the successful completion of training programme the beneficiaries are encouraged to avail loans from nationalized banks to produce
Chart 3. 5 Distributions of New Sewing
handicraft items which have demand in the
Machines
market.
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Chart 3. 6 Quality of Handicraft Training
As regards the quality of handicraft
Thus
majority
of
the
respondents
training 70% of the beneficiaries said that the
expressed that the quality of computer training
quality of the training was good. 14% said that
given to them was good. As far as income
they were satisfied with the quality of the
generation
training and 6% said that the training could have
beneficiaries have been able to generate
been better and 10% did not make any
sufficient income to support their families and
comment. . Thus majority of the respondents
the rest28% could not get job as they are living
expressed that the quality of handicraft training
in rural areas. Among the majority a major junk
given to them was good. As far as income
work in Chennai.
generation
is
concerned
58%
of
the
is
concerned
72%
of
the
Artificial Reef Scheme
beneficiaries have been able to generate sufficient income to support their families and
In order to help the fisherfolk in the
the rest are unable to make any income as there
neighbourhood by way of increasing their
is not much of market for handicraft products.
income the MAPS has introduced a scheme
Further, the procurement rate is very low.
called Artificial Reef Scheme in collaboration with an NGO called PLANT. Plant has prepared
Chart. 3. 7 Quality of Computer Training
artificial reefs made of cement and deployed
As regards the quality of computer training 80%
them in the sea. This innovative idea has
of the beneficiaries who are school dropouts
increased the fish population in the areas
said that the quality of the training was good.
around
12% said that they were satisfied with the
Pudukalpakkam. There is now request from
quality of the training and 6% said that the
many fishermen villages after the success of
training could have been better and 2% did not
this programme.
it.
Initially
it
was
deployed
make any comment. .
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Chart. 3.8 Artificial Reef and Fish
said that it remained the same and the rest 8%
Population Growth
said that the fish catch has reduced these days as it is elsewhere. Chart. 3. 10 Fish Catch and Income Level
When asked whether the introduction of Artificial Reef Scheme has enhanced the fish population to a large extend around the reef area only18% said that it has increased manifold. 52% said that now the fish population
Asked whether the their income level has
is better than before the launch of the scheme.
gone up due to increased population of fish and
22% said that there is no change in the scenario
fish catch 68% said that their income by way of
and the fish population remains the same.
fishing has increased after the launch of the
However, 8% said that now a days there is very
artificial reef scheme. 26% said that their
little fish population and the scheme has not
income remains that same but 6% said that their
increased the population.
income has reduced due to lack fish in the sea and increased number of boats after tsunami.
Charter.3. 9 Artificial Reef and Fish Catch
These fishermen said after tsunami many NGOs supplied large number of boats to fishermen and as a result these days many boats are involved in fishing.
Asked
whether
the
scheme
has
Chart. 3.11 Artificial Reef Scheme
increased the fish catch of the fishermen 70% expressed that the fish catch has increased after the launching of artificial reef scheme. 22%
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activity requires ice which is being used for preserving the catch. At times the fishermen venture into the sea for one week. In order to preserve the catch ice is needed. As there is no ice factory nearby and the fishermen are spending more money on ice by way of As regards the success of this scheme 70% of the fishermen expressed that this scheme has become a success and they are all happy with this scheme. 12% said that they were satisfied that the MAPS has introduced this scheme in their village. 8% said that the scheme is a not a success and the rest 10%
transport the need for an ice factory arose. The demand came from the fishermen and the MAPS readily agreed to construct an ice plant. With
the
inception
of
ice
plant
near
Mahapalipuram the fishermen find it easy to buy ice at reasonable rate.100% said that the ice plant is very useful them.
refused to comment on the scheme.
In order to achieve empowerment among men and women MAPS has introduced many
Muti-Purpose Hall
skill
development
programmes.
For
the
In order to facilitate the fish landing and
economic empowerment of women MAPS has
auctioning the MAPS has constructed a Multi-
introduced tailoring and handicrafts training.
Purpose Hall for fishermen with the help of
Both the programmes have helped women
PLANT. This was done on the basis of request
generate income and support their families. In
from the fishermen. This enables the fishermen
the case of tailoring after the completion of
to bring their catch to a particular point and
training the beneficiaries are provided with a
auction the catch. They also use this hall for
sewing machine which enables them to
storing and repairing their nets. When asked
generate
whether this facility has benefitted them 86%
income than handicrafts as the market for
said that it has benefitted them and the rest 14%
handicraft product is less. MAPS has introduced
said that it has not benefitted them as they don’t
computer training for school dropout students
use this facility at all.
who in turn have managed to find jobs mostly in
income.
Tailoring
fetches
more
city. For the welfare of fishermen MAPS has
Ice Plant
introduced artificial reef scheme which in turn
An Ice Plant has been constructed by
has increased fish population in the sea. As a
MAPS in order to help the fishermen. Fishing
result the fish catch has increased these days
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resulting in higher income for fishermen. The
appliances for the recommended persons by
multi-purpose hall which been constructed by
the representative of M/s.ALIMCO, Bengaluru.
MAPS on the sea shore for the fishermen has
Aids and appliances are distributed to differently
facilitated fish landing. Besides, they are able to
enabled
repair and store their nets. The ice plant which
equipments are given to two nearby primary
has been constructed by MAPS has helped
health centres. As part of sanitation project, 200
fishermen in getting ice which they require for
Indian household toilets are being constructed
preserving fish catch at nominal rate at their
by MAPS along with NGO in four villages.To
door step. Thus a number of skill development
provide safe drinking water to school children,
programmes introduced by MAPS has really
MAPS has set up UV treated water purifier
resulted in developing skill sets in the groups
plants in 25 schools in the neighbourhood.
persons
every
year.
Medical
for which it has introduced and helped them in For the collection of primary data relating
generating income to support their families.
to general medical camp and eye checkup To conclude the hypothesis that “the skill
camp questionnaire and interviewmethods were
development programmes of MAPS have
used. A questionnaire was formulated to elicit
developed
dropout
information from 40 beneficiaries of general
students, fishermen and enabled them to
public who were the beneficiaries of general
generate income� is proved correct.
medical health and eye checkup programmes
the
skills
of
women,
and cataract operation followed by follow up actions.10 differentially abled persons were 2.
contacted for eliciting information regarding
Health Activities
Aids and Appliances issued to them. The heads MAPS has been doing many progrmmes
of both the Primary Health Centres were
in the field of health for the neighbourhood
interviewed with an interview schedule. 20
population.MAPS
beneficiaries
has
conducted
general
were
contacted
to
elicit
medical camps, eye camps and arranged
information regarding the quality of toilet that
cataract operations for the needy villagers,
that has been provided to them by MAPS and
issued
medical
their use. Mr.Suresh, CSR Coordinator of
consultancy and medicines and follow up
MAPS, was interviewed. To elicit information
actions in the case of cataract operated
from fisher folk 20 fishermen were contacted
patients. Conducted assessment camp for the
and questionnaire was administered to them.
spectacles,
provided
differently abled persons from the nearby villages and arranged for issue of aids and
903
Chart.3. 12 General Medical Camp
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S. No
Program/ Scheme
Good
Satisfactory
Not Satisfactory
Comments
Total
1
Eye checkup camp
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78
18
4
2
100
When asked about the usefulness of the general medical camp72% expressed that the medical camp was very useful to them. Since they belong to poor socio economic background they said they cannot afford medical checkup. Since the medical camp organized by MAPS is free of cost they are able to diagnose their health problems and follow it up with treatment.
When asked about the usefulness of the
Many of them said that they have problem of sugar and few reported cardiac problems. They said that if MAPS had not conducted the free medical camp with their doctors from the Atomic Energy Department Hospital they would not have diagnosed their problems and gone in for medical treatment. They said that MAPS is their eye opener. They also said that the doctors were very compassionate and kind to them. 20% said that they were satisfied with the medical camp. Only 6% said that they were not satisfied with the medical camp as they feel that MAPS is not taking care of the treatment also
eye checkup camp78% expressed that the eye checkup camp was very useful to them. Since they belong to poor socio economic background they said they cannot afford eye checkup. Since the eye checkup camp organized by MAPS is free of cost they are able to diagnose their eye related problems and follow it up with treatment. Majority of them are old age people belonging to both the sex and their problems are cataract. Few reported of other eye related ailments. MAPS
is
organizing
this
programme
in
collaboration with Sankara Netharalaya. 18% said that they were satisfied with the eye
and 2% had no comments to offer.
checkup camp. Only 4% said that they were not Table. 3. 1 Eye Checkup Camp
satisfied with the eye checkup camp and 2%
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had no comments to make. Many of them had
major problems like cardiac, kidney, liver, etc.
undergone cataract operation. The cataract
However, MAPS says that treatment after
operation
genera medical checkup would be a costly
is
being
done
by
Sankara
Netharalaya Eye Hospital with which MAPS has
affair and they cannot afford this at this stage.
signed an MOU. After the cataract operation spectacles are being given to the patients free
Chart. 3. 14 Supply of Aids and Appliances
of cost. Therefore, the beneficiaries are all happy and they praise MAPS for this particular programme. All the patients who had cataract operations done on them expressed that after the operation their eye is much better. Chart. 3. 13 Medicines and follow up actions
Maps conducts assessment camp for differentially abled person every year to assess the level of disability and
provides them with
suitable aids and appliances which will enable them to come over their handicap. In this regard an organization from Bangaluru called MS. ALIMCO is helping MAPS. The differentially In both the cases of general medical
persons are assessed by the doctors of
checkup and eye checkup MAPS follows it up
Ms.ALIMCO which recommends the aids and
with distribution of medicines. In the case of
appliances needed by the differentially abled
cataract operations spectacles are given free
person. MAPS purchases them caliper and
of cost. Asked about their opinion in this regard
tricycles.
62% of the beneficiaries said that the follow up actions and medicine given to them are very useful. Otherwise they say that it will be of no use in just diagnosing the problem. 20% are just satisfied and 12% are not satisfied
Chart. 3. 15 Medical Equipment to Primary
because after general medical checkup MAPS
Health Centres
is not following it up with treatment in case of
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24
8
2
Total
66
Comments
Satisfactory
Indian Househ old
Not Satisfactory
Good
1
Scheme
S.No
INTERNATIONAL JOURNAL OF INNOVATIVE TECHNOLOGY AND CREATIVE ENGINEERING (ISSN:2045-8711) VOL.10 NO.11 NOVEMBER 2020
100
Toilets
MAPS has adopted 2 Primary Health Centres. SADARAS Primary Health Centre has
In India a sizable section of people
been provided with 15 beds, Solar Panel,
cannot afford toilets and hence they defecate in
Batteries, etc. 68% of the medical workers in
the open which is a serious issue relating to
SADRAS PHC expressed that the amenities
hygiene. Particularly it is more so in the rural
provided by MAPS are very helpful to the PHC.
areas. It is true of areas around Kalpakkam
In fact, the PHC was not having sufficient beds
wherein MAPS is located. Besides, the females
to accommodate the patients. Hence, patients
find it very odd to defecate in the open.
were sleeping on ground with mat. With the
Realising the importance of this delicate issue
supply of beds from MAPS now they are able to
MAPS has so for constructed 200 toilets in four
accommodate enough number of patients. The
villages. When asked about the opinion of the
major problem that PHC had been interrupted
beneficiaries 66% said it is wonderful and timely
power supply which caused inconvenience to
programme which MAPS has thought of. They
patients. Now that MAPS has provided PHC
said it is very useful amenity to them and they
with
ensured
are highly thankful to MAPS. 24% said that they
uninterrupted power supply. Now the PHC is
are satisfied. However, they said maintenance
guaranteed with twenty four hours power
is a problem. 8% said that they are not satisfied
supply. 22% are satisfied with the amenities
because it is a low cost construction and feel
provided by MAPS. Only 10% are not satisfied
that MAPS could have spent a little more on the
with amenities provided by MAPS and they say
construction of toilets. 2% did not comment at
that the PHC needs many more amenities which
all.
a
solar
panel
which
has
MAPS can provide. However, they expressed Thus, MAPS has launched several
their concern for the PHC.
health programmes in order to improve the Table. 3. 2 Household Toilets
health status of people in the neighbourhood.
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General medical camps, eye checkup camps,
Mr.Suresh, Coordinator of CSR of MAPS. The
cataract operations, issue of spectacles, follow
researcher personally visited many villages to
up action programmes, supply of medicine,
observe the infrastructural facilities created by
assessment camp for physically challenged and
MAPS for the people in the neighbourhood and
supply of aids and appliances, toilets for villages
their use.
and purified drinking water for school children have all resulted in increasing the health status of people in the neighbourhood. The people in the neighborhood are highly appreciative of the
Water has become a scarce commodity these days. Particularly during summer people all over Tamil Nadu are confronted with the problem of water scarcity. Areas around
yeoman service rendered by MAPS.
Kalpakkam is not an exception. The villages To conclude the hypothesis that “the
around Kalpakkam face water shortage despite
health programmes of MAPS have developed
the fact that these villages are located very
the
close to Palaar. However, it is very difficult to
health
status
of
people
in
the
neighbourhood� is proved correct.
find water in Palaar. Last December due to unprecedented rains in Tamil Nadu Palaar had
3.
Infrastructural Development MAPS
has
provided
plenty of water. several
infrastructural facilities for the people who live in the neighbourhood. On the basis of need assessed
by
the
NGO
the
MAPS
has
formulated a number schemes for the benefit of
In order address the water problem of this area MAPS has constructed two overhead water tanks so far which supplies water to so many villages. A number of villages have benefitted out of this water project of MAPS.
the people of neighbourhood. The villages in the neighbourhood expressed their need for water, roads, bridges, bus shelter. Realizing the need
and
importance
of
these
basic
infrastructure MAPS has constructed these facilities. In order to collect primary data relating to the Infrastructural facilities provided by MAPS 50 villagers were contacted in five villages. A questionnaire was given to them. An interview schedule was framed in order to interview
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Chart. 3. 16 Overhead Water Tanks
took up the renovation work of the water tank and completed it. A well is located in the middle of the water tank and is surrounded by water. Hence people do not have access to the well. MAPS has constructed three filtering units on the bank bund which is connected to the well. The water from the well is filtered through the filters and supplied to the people. 64% of the villagers expressed their opinion that the water
When asked about the use of overhead
tank has benefitted the village community. They
tanks in their village 70% of the beneficiaries
said that they are getting enough clean treated
said the project has helped thousands of people
water from the well. 24% said that they are
in getting drinking water. They said it is an
satisfied with the water tank. However, they
excellent scheme of MAPS. 26% said they are
said during summer time not enough water is
satisfied with the water scheme. However, they
available. 4% said that they are not satisfied
said the quantum of water they get during
with this project as they are not allowed to use
summer is not enough. None of them said the
the water tank for any other use. 8% said they
scheme has not benefitted. Only 4% said they
don’t want to talk about this. Thus, majority of
have no comments make.
the people in the village have benefitted from this project as they are getting clean treated
Chart. 3. 17 Water Tanks
water. Chart. 3. 18 Bore Wells
The people in Vengampakkam village requested MAPS to renovate their water tank which was in a bad shape. It is a huge water tank where the stones had disintegrated. MAPS
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MAPS has also dug up bore wells for those villages which do not have any source of
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water. In almost all the adopted villages it has
MAPS has put up water taps in a number
dug up bore wells for the use of local
of places in their adopted villages. Water is
community. 60% of the respondents said that
stored from hugh wells on to overhead water
they were walking miles for water earlier and
tanks. From the overhead water tanks the water
water was a scarce commodity in their villages.
points put up at distant places are connected
Now that the MAPS put up bore wells they are
through water pipes. Thus water is taken to
getting enough drinking water in their places
inaccessible areas by the work of MAPS. 58%
itself which has put an end to their hardship.
of the respondents expressed that the water
30% said they are satisfied with the bore wells.
pipes connecting overhead tanks to distant
However, they said if water tanks are provided
water delivery points
near the bore wells water could be stored and
inaccessible areas too. But for this strategy
at any point of time people could collect water
adopted by MAPS the remote areas which were
from it. Now that they are using hand pumps
suffering from lack of water they will not be
which need to be replaced by motor pump
getting enough water and hence people living in
connected to water tank. 4% expressed their
the remote areas are very happy. 28% said they
dissatisfaction as the bore wells are connected
are happy with the water delivery points at their
to hand pumps which require them to pump the
places itself. However, they said as they are
water. They said the elderly people are unable
placed at the fag end of the water lines they are
to draw water. 6% said they have no comments
unable to get enough water for their needs. 8%
to make. Thus majority of the respondents
said that they are not at all happy because they
express that the bore wells dug up by MAPS
have been ignored and there is no water
has put an end to the problem of water scarcity
delivery points at their places. 6% said they
in their villages.
have no comments make.
Chart. 3. 19 Water Pipes
brought water to
Chart. 3. 20 Concrete Roads
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MAPS has laid concrete roads in many
MAPS has constructed a small bridge
places and the one that they have laid at Puthu
connecting two residential areas in SADRAS
Kalpakkam is worth mentioning. It is a 500
which were cut of due to a canal running
meter concrete road which was built on public
between them. The residents of these two areas
demand. It is in a residential area which is being
in SADRAS requested MAPS to get this work
used by atleast 7000 residents in and around
done for them. Heading to their request MAPS
that area. Earlier this particular road was
constructed a small bridge. 76% of the residents
completely broken and residents had a tough
in SADRAS area said that this particular bridge
time travelling on this road. As a result of
has established connectivity between two
constant pressure on MAPS it has constructed
areas. They are too happy that the bridge has
this cement concrete road. 80% of the residents
reduced their travelling distance and time. 24%
of this area said that this particular concrete
said that they are satisfied with this bridge.
road has facilitated their mobility very easy.
However, they said that this bridge is a narrow
They said this is the only concrete road in that
one and suggest that MAPS could have spent
particular area. 20% said that they are satisfied
more and constructed a wider bridge so that
with this road. However, this group said that the
vehicular movements would have been easy.
road could have been lengthened upto one kilo
2% said that they are not satisfied with the
meter. Thus all of them are of the view that the
bridge as there is too much of traffic congestion
concrete road provided by MAPS is much
on this road. 8% did not want to comment this
useful.
project.
Thus,
majority
of
the
residents
expressed that the construction of this bridge Chart. 3. 21 Bridges
has helped the mobility of thousands’ of people in SADRAS area. Chart. 3. 22 CFL Street Lights
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MAPS on request from villages in the neighbourhood
waiting for buses which come after long gaps.
has provided them with
There was a request from the general public for
thousands of CFL street lights. The villages
bus stands which was taken up very seriously
which do not have adequate lighting facilities
by MAPS. So far it has constructed 2 bus
request MAPS for lights. Generally when there
shelters. 90% of the residents expressed that
are no street lights in a village people hesitate
they have benefitted from this scheme of
to go out during nights due to security reasons.
MASPS. 6% said that they are satisfied with the
Besides, people’s movement is also not
project of MAPS. However, they feel that MAPS
possible. Such a scenario provides scope for
could construct more number of bus shelters.
crime. Realising the importance and need of this
4% said that they are not satisfied as they are
facility MAPS has supplied thousands of CFL
not provided with bus shelter in their areas.
street light to all most all the villages it has
Thus majority of the residents are of the opinion
adopted. 82% of the residents expressed that
that the bus shelters have benefitted the people
the lighting facilities rendered by MAPS has
in their area.
helped the villagers immensely. They said the women are now able to move around freely and
Chart. 3. 23 Bus Shelter
the crime has come down because of the lighting facility. 16% said that they are satisfied with this help. However, they said the help rendered by MAPS is very much limited. 2% said that the provision rendered by MAPS is inadequate and in their opinion the MAPS could do much more. Thus, majority of the residents expressed that MAPS’ help in this area is commendable and ensure security to the
Chart. 3. 23 Anganwadi Renovation
villagers. MAPS has constructed 2 bus shelters at SADRAS and Kalpakkam based on the request from the general public. People have been standing on road waiting for buses. Particularly elderly people, women, children and physically challenged find it difficult to stand on road
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Anganwadi is a day care facility available
has provided street lights in order to ensure
for small children. Generally children belonging
security and mobility of people. It has provided
to poor socio-economic background are found
bus shelters where it is of at most importance. It
here and by and large Anganwadis are not
has renovated an Anganwadi in order to
being maintained properly. MAPShas helped in
address the issue of child care.
renovating a poorly maintained Anganwadi at SADRAS. Now it wears a new look and the inmates are happy. 56% of the parents who send their children to Anganwadi are happy that the renovated Anganwadi is providing a better
To conclude the hypothesis that “the infrastructural
programmes of MAPS have
addressed the basic infrastructural issues of people in the neighbourhood� is proved correct.
environment to their children. 24% said that they are satisfied with the renovation. However, they said
the
facilities at
the
Anganwady is
inadequate and feel that MAPS could lend a helping hand in equipping it. 10% is not satisfied because they feel they feel that the renovation has
in
way
improved
the
standard
of
Anganwadi. They said the Anganwadi is a very small place to accommodate a large number and the facilities available are insufficient. Thus the renovation of Anganwadi has enabled the children with a better environment. As child care is an important area it has helped an Anganwadi in its renovation. Thus MAPS has been evincing keen interest in addressing the lack of basic infrastructural facilities of the people in the neighbourhood. It has taken up the issue of water crisis in this area and addressed the issue as far as possible to the utmost satisfaction of the people. It has laid new roads and bridge in order to facilitate easy mobility of the people. It
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interest. However, the concept of CSR seems to
CHAPTER - V
be slow, unsustainable and at its nascent stage
CONCLUSION
of development. CSR encompasses those responsibilities that multinational companies and other national and international business
Corporate Social Responsibility (CSR,
concerns owes towards the society they operate
also called corporate conscience, corporate
around. The responsibility calls for the role they
citizenship or responsible business) is a form of
are morally and ethically obliged to play in
corporate self-regulation integrated into a
reducing some of the inequalities between rich
business model. CSR policy functions as a self-
and poor, down trodden and the elite classes,
regulatory mechanism whereby a business
privileged and the marginalized groups so on
monitors and ensures its active compliance with
and so forth.
the spirit of the law, ethical standards and national or international norms. With some
The Nuclear Power Corporation of India
models, a firm's implementation of CSR goes
Limited
beyond compliance and engages in "actions
involved in the development of people in the
that appear to further some social good, beyond
neighbourhood. The researcher has made a
the interests of the firm and that which is
humble attempt to evaluate the impact of CSR
required by law." The aim is to increase long-
by the Madras Atomic Power Station of Nuclear
term profits through positive public relations,
Power Corporation of India Limited (NPCIL) on
high ethical standards to reduce business and
the people of its neighbourhood.
legal risk, and shareholder trust by taking responsibility for corporate actions.
(NPCIL) at
Kalpakkam
has
been
Nuclear power Corporation of India Limited believes in integrating its business values and
CSR is the latest management fad that
operations to meet the expectations of all its
has permeated field of managing organizations.
stakeholders. NPCIL has been carrying out many
The concept of CSR has acquired such
social welfare activities since the inception of
significance that today it is strategically driven,
nuclear power in the country. Many social welfare
operationally designed and tactically practiced
programmes have been taken up in the past for the
in global business environment. The constant
benefit of community around the nuclear power
debate and pressures has prompted some
station. Recently the corporate social responsibility
organizations to introduce ethical codes of
has been taken up in a focused way and has been
conduct and engage society through social
integrated with business plan of the company. Under
endeavors beyond organization’s economic
CSR, NPCIL has identified the three thrust areas
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namely education, health, infrastructure and skill
improved the quality of education imparted to
development activities. Various programmes like
students and has had desired impact on the
aids to schools, construction of school buildings,
students. It has encouraged and motivated not
Anganwadis,
water
only the teacher community but also students to
facilities, community halls, street lights, approach
put in their best efforts in order to bring out the
roads, bus stop shelters, skill development activities
best in them. In order to encourage and
etc., are undertaken in the neighborhood.
motivate the teaching
medical
camps,
drinking
community in the
neighbourhood areas the MAPS has organized The researcher has made a sincere attempt to examine the implementation of CSR programmes in the field. The researcher has collected enough primary data by formulating questionnaires for different samples, interview schedule for officials involved in the formulation, implementation and monitoring of the CSR programmes. The researcher also visited the field and observed the implementation of CSR programmes
a special function to recognize the service rendered by them and honoured them with gifts. This in fact has had a positive impact on the teaching community.
hypothesis that “the educational programmes of MAPS
the
neighbourhood
educational schools
and
thereby improved the quality of education� is proved correct. In order to achieve empowerment among men and women MAPS has introduced many skill
The study has found out that MAPS has 17 government
schools in the
neighbourhood within the radius of 16 km and has been formulating and implementing a wide range of educational programmes which has equipped the schools with basic amenities. It has constructed school buildings, additional blocks, compound walls, toilets, cycle stands, roads inside schools, science laboratories, computer laboratories, scientific instruments, exercise note books, model question bank for tenth, plus 2 students, water purifiers and Its
of
improved
and the development it has
neighbourhood.
teachers.
have
amenities
brought about among the people of the
identified
Therefore, the first
programmes
have
development
programmes.
For
the
economic empowerment of women MAPS has introduced tailoring and handicrafts training. Both the programmes have helped women generate income and support their families. In the case of tailoring after the completion of training the beneficiaries are provided with a sewing machine which enables them to generate
income.
Tailoring
fetches
more
income than handicrafts as the market for handicraft product is less. MAPS has introduced computer training for school dropout students who in turn have managed to find jobs mostly in
certainly
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city. For the welfare of fishermen MAPS has
people in the neighbourhood. The people in the
introduced artificial reef scheme which in turn
neighborhood are highly appreciative of the
has increased fish population in the sea. As a
yeoman service rendered by MAPS. Therefore,
result the fish catch has increased these days
the
resulting in higher income for fishermen. The
programmes of MAPS have developed the
multi-purpose hall which been constructed by
health status of people in the neighbourhood”
MAPS on the sea shore for the fishermen has
is proved correct.
third
hypothesis
that
“the
health
facilitated fish landing. Besides, they are able to MAPS has been evincing keen interest in
repair and store their nets. The ice plant which has been constructed by MAPS has helped fishermen in getting ice which they require for preserving fish catch at nominal rate at their door step. Thus a number of skill development programmes introduced by MAPS has really resulted in developing skill sets in the groups for which it has introduced and helped them in
addressing the lack of basic infrastructural facilities of the people in the neighbourhood. It has taken up the issue of water crisis in this area and addressed the issue as far as possible to the utmost satisfaction of the people. It has laid new roads and bridge in order to facilitate easy mobility of the people. It has provided street lights in order to ensure security and mobility of
generating income to support their families.
people. It has provided bus shelters where it is Therefore, the second hypothesis that
of at most importance. It has renovated an
“the skill development programmes of MAPS
Anganwadi in order to address the issue of child
have developed the skills of women, dropout
care.
students, fishermen and enabled them to generate income” is proved correct.
Therefore, the last hypothesis that “the infrastructural
programmes of MAPS have
MAPS has launched several health
addressed the basic infrastructural issues of
programmes in order to improve the health
people in the neighbourhood” is proved correct.
status of people in the neighbourhood. General medical camps, eye checkup camps, cataract operations, issue of spectacles, follow up action programmes, supply of medicine, assessment camp for physically challenged and supply of aids and appliances, toilets for villages and purified drinking water for school children have all resulted in increasing the health status of
915
Thus all the hypotheses formulated for verification on the field with evidence has been proved correct. An overall analysis of CSR activities of MAPS reveal that it has taken up the subject of CSR very seriously and tried to implement it with vigour. It has identified and selected a few critical and very basic areas for
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development on a priority basis. It has given at
performance of the MAPS. At present MAPS
most priority to education, skill development,
has a criteria of helping villages within the radius
health and infrastructural development. Before
of 16 kilo meters. However, villages on the
embarking on fields work it has done enough
fringe of sixteen kilo meters feel that the
surveys with the help of NGOs to assess the
coverage area of MAPS has to be increased so
local needs. With the help of surveys it has
that many more villages would also stand to
selected critical and priority areas and tried to
benefit. Even among the villages covered there
address them through its CSR. In its efforts to
is a feeling among the people that it would be
address key issues of the neighbourhood it has
better if MAPS extents its help to many more
involved the help and support of NGOs who are
schools. The fishermen feel that more artificial
experts in their own areas. It has identified
reef could be deployed for the benefit of
genuine and experienced NGOs in the field of
fishermen in other fishing villages. As water is
education,
and
a scarce commodity particularly during summer
infrastructural development and involved them,
more villages expect MAPS to expand its
where ever necessary, in addressing the issues.
activity in this area so that more people would
If we trace the history of CSR activities of MAPS
be covered. People also feel that MAPS need to
over a period of time it has been expanding its
introduce more skill development programmes
commitment and role. The study reveals that the
to address the issue of unemployment in this
CSR activities of MAPS have had better impact
area. As regards health measure people prefer
on the people of the neighbourhood. It has
mobile dispensary visiting atleast some main
brought about the desired development among
villages so that more number of people would
the people and there by MAPS has succeeded
benefit.
skill
development,
health
in its CSR goal of promoting the socio economic status of the people in the neighbourhood. To end MAPS has done a yeoman service in the neighbourhood through its CSR. As a result the image of MAPS has gone up among the people of neighbourhood and MAPS has found a permanent place in the hearts of the people of neighbourhood. As suggests
recommendation the
following
the for
researcher the
better
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4. Corporate
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JOURNALS
3. Corporate Social Responsibility: A Business Contribution to Sustainable Development: Official Publications of the European Communities, 2002.
1. A.McWilliams and D.Siegel,” Corporate Social Responsibility and Finance Performance: Correlation or Misspecification?”. Strategic Management Journal, May 2000.
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INTERNATIONAL JOURNAL OF INNOVATIVE TECHNOLOGY AND CREATIVE ENGINEERING (ISSN:2045-8711) VOL.10 NO.11 NOVEMBER 2020
2. H.Meyer,” The Greening of corporate
_Corporate_Social_Responsibility1[1.pdf "Status of Corporate Social Responsibility: In Indian Context"] Check |url= value (help) (PDF) 2 (1).
America”, Journal of Business Strategy, February 2000.
4. "Making Sense of Corporate Social Responsibility" (PDF). |first1= missing |last1= in Authors list (help)
3. M.V.Russo and P.A.Fouts ,” Resource-based Perspective on Corporate Environmental
5. Sathish, Ramya. "Corporate Social Responsibility in India - Putting SocialEconomic Development on a Fast Track"
Performance and profitability”, Academy of Management Journal ,June1997.
6. state of CSR in India&ei=hWSDTufLEILYrQeR7pyXDg& usg=AFQjCNGUyiBLgV0n1vNfFp0qXbE EHsuytw&cad=rja "Executive summary and recommendations: CSR in Indiaperspectives for business" Check |url= value (PDF). 1 May 2007. |first1= missing |last1= in Authors list
4. P.Rechner and K.Rot ,” Social responsibility and Financial Performance :A Structural Equation Methodology”, International Journal of Management, December1990.
7. "The Flag Off of CSR Rules: India Inc.’s To-Do List for Compliance to Section135". Forbes. 4 March 2014. Retrieved 7 March 2014.
5. S.A.Waddock and S.B.Graves,” The Corporate Social Performance – Financial Performance Link”,
8. "Understanding and Encouraging Corporate Responsibility in South Asia" (PDF). 2001.
Strategic Management Journal, April 1997.
9. .http://oecdwatch.org/aboutoecd/guidelines
WEBSITES
10. http://www.outlookindia.com/article/a-
1. Chahoud, Dr. Tatjana; Johannes
corps-new-clothes/295855
Emmerling; Dorothea Kolb; Iris Kubina; Gordon Repinski; Catarina Schläger (2007). "Corporate Social and Environmental Responsibility in India Assessing the UN Global Compact's Role" (PDF).
11. http://www.sebi.gov.in/cms/sebi_data/attach docs/1344915990072.pdf
12. http://www.sebi.gov.in/cms/sebi_data/attach docs/1368184343037.pdf
2. "Implications of Companies Act, 2013 Corporate Social Responsibility" (PDF). Grant Thornton India LLP. Retrieved 7 March 2014.
13. http://www.unglobalcompact.org/aboutth egc/thetenprinciples/index.html
3. Khanna, Parul; Gitika Gupta (January 2011). PARUL KHANNA Paper-
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14.
16. www.npcil.in touch lives http://www.unmillenniumproject.org/goal s/index.html
15. http://www.un.org/millenniumgoals/bkgd .shtml
MADRAS CHRISTIAN COLLEGE (Autonomous) Department of Public Administration MADRAS ATOMIC POWER STATION AND ITS CORPORATE SOCIAL RESPONSIBILITY A STUDY
QUESTIONNAIRE Name of the School: ............................................. Zone:......................... Hr./Hi./Pr. School 1. Educational Activities: Sl.No
Program/ Scheme
Unit(s)
1
Additional class rooms
2
School compound wall
3
Renovation and painting of school buildings
4
Toilets
5
Computer room
6
Computers
7
Science labs
8
School furniture repair
9
School new furniture
10
Teachers
11
Computer training
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12
Notebooks
13
Exercise note books
14
Geometry boxes
15
Model question banks
16
Uniforms
17
UV water purifier
18
Snacks
19
Fee sponsorship
Beneficiary Response
Infrastructure & Teaching Aids: 1. Are you satisfied with the infrastructural facilities provided by MAPS? 1. Yes 2. No 3. No comments 2.Are you satisfied with the Teaching Aids provided by MAPS? 1. Yes 2. No 3. No comments 3.What is your impression about MAPS? 1.Doing good service
2. Service is satisfactory
3.Not doing any service
4. Beneficiary Response: Sl.
Program/
Good
Satisfactory Not Satisfactory
No comments
No Scheme 1
Exercise note books
2
Model question banks
3
Snacks
4
UV water purifier
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2.SKILL DEVELOPMENT ACTIVITIES: Name of the Village :..................................... Zone: ...................................... Sl.
Program/
Unit(s)/
No
Scheme
Time
1 2
Tailoring and handicrafts training New sewing machines
3
Computer training
4
Artificial reef
5
Multi purpose hall for fishermen
6
Community ice plant
7
Agricultural Technology Infusion
Skill Development Activities: 1. How long did you undergo Tailoring? Days------- Months---2. Did you get quality training? 1. Yes
2. No 3.No Comments
3. Did MAPS give you new Sewing Machine? 1. Yes
2. No
4. Are you able to generate income by tailoring? 1. Yes 2. No 5. How long did you undergo Handicrafts Training? Days------- Months-------6. Are you able to generate income by Handicrafts? 1. Yes
2. No
7. How long did you undergo Computer Training? Days------- Months---8. Did you get quality training? 1. Yes
2. No 3.No Comments
9. Did you get a job after the training? 1. Yes
2.No
10. Are you able to generate income because of Computer training? 1. Yes
2. No
11. Has the Artificial reef program resulted in Fish population growth? 1. Very much
2. Better 3. Not much 4. Nil
12. Has the Artificial reef program increased your fish catch? 1. Increased 2. Same level
3. Reduced catch
13. Has your income increased because of fish catch?
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1.Very much 2. To a certain extent 3. Same level 4. Reduced 14. Are you using the Multi purpose hall for fishermen? 1. Yes 2.No 15. Has the Multi purpose hall benefitted you? !. Yes 16. Are you making use of the Ice Plant? 17. Has it benefitted you? 1. Yes
2. No
1.Yes 2. No
2. No
18. Have you availed Agricultural Technology infusion scheme? 1.Yes 2. No 19. If you have availed did it benefit you? 1.Yes
2. No
20. Beneficiary Response: Sl.
Program/
No
Scheme
1
Tailoring and handicrafts training New sewing
2
Good
Satisfactory
Not Satisfactory
No comments
machines 3
Computer training
4
Artificial reef
5
Multi purpose hall for fishermen
6
Community
ice
plant
3.Health Activities: Name of the Village:..................................... Zone: ...................................... Sl.
Program/
No
Scheme
1
General Medical camps
2
Eye check up camps
Unit(s)/ Time
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3
Cataract operations
4
Spectacles issued
5
Medical consultancy
6
Medicines & follow up actions
7
Assessment camp for DAP
8
Aids and appliances issued
9
Medical equipments to PHC
10
Indian Household toilets
2. Health Activities: 1. Did you ever attend a General Medical Camp? 1. Yes 2. Did it benefit you? 1. Yes
2. No
2. No
3. Did you ever attend a Eye Check Up Camp? 1. Yes 2. No 4. Did it benefit you? 1. Yes
2. No
5. Did you ever undergo Cataract operation? 1. Yes 6. Did you get well after operation?
1. Yes
2. No
7. Did they provide you with a Spectacle? 1. Yes 8. Did it result in good eye sight now?
2. No
2. No
1.Yes
2. No
9. Have you been given any medicine? 1. Yes
2. No
10.
Did the medicine cure you? 1. Yes
2. No
11.
Were your physical disability assessed? 1. Yes
12.
Have you been given aid? 1. Yes
13.
Has it benefitted you? 1. Yes
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2. No
2. No 2. No
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INTERNATIONAL JOURNAL OF INNOVATIVE TECHNOLOGY AND CREATIVE ENGINEERING (ISSN:2045-8711) VOL.10 NO.11 NOVEMBER 2020
4. Infrastructure Development Activities: Name of the Village:..................................... Zone: ...................................... Sl.No
Facilities
1
Over Head water Tanks
2
Water tanks
3
Drinking water ponds
4
Bore wells
5
Water Pipes
6
Concrete roads
7
Bridges
8
CFL Street lights with fittings
9
Bus Shelters
10
Anganwadi renovation
Unit(s)
4. Infrastructure Development Activities of MAPS: Drinking Water Facility: 1.Did you have drinking water problem in your village? 1. Yes 2. No 3. No comments 2.Are you getting good potable water arranged by MAPS now? 1.Yes 2. No 3. No comments 3. Are you getting sufficient drinking water now? 1. Yes 2. No 3. No comments 4.Has the drinking water problem of the village been solved by MAPS? 1. Yes 2. No 3. No comments
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INTERNATIONAL JOURNAL OF INNOVATIVE TECHNOLOGY AND CREATIVE ENGINEERING (ISSN:2045-8711) VOL.10 NO.11 NOVEMBER 2020
Roads: 5.Did you suffer due to lack of road(s) in your village? 1. Yes 2. No 3. No comments 6.Did MAPS provide your village with a road? 1. Yes 2. No 3. No comments 7. Is the road being used by the villagers? 1. Yes 2. No 3. No comments 8.Has the road facilitated your travel easy now? 1. Yes 2. No 3. No comments Bridge: 9.Did you suffer due to lack of bridge in your village? 1. Yes 2. No 3. No comments 10.Did MAPS provide your village with a bridge? 1. Yes 2. No 3. No comments 11.Is the bridge being used by the villagers? 1. Yes 2. No 3. No comments 12. Has the bridge benefitted your village? Street Lights: 13. Did you suffer due to lack of street lights in your village? 1. Yes 2. No 3. No comments 15. Has MAPS provided your village with street Lights? 1. Yes 2. No 3. No comments 16. Do you find them sufficient enough? 1. Yes 2. No 3. No comments 17.Have the street Lights benefitted your village? Bus Shelter: 18.Did you suffer due to lack of Bus Shelter in your village? 1. Yes 2. No 3. No comments
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INTERNATIONAL JOURNAL OF INNOVATIVE TECHNOLOGY AND CREATIVE ENGINEERING (ISSN:2045-8711) VOL.10 NO.11 NOVEMBER 2020
19.Has MAPS provide your village with a Bus Shelter? 1. Yes 2. No 3. No comments 20.Is the Bus Shelter being used by the villager? 21. Has your village benefited due to the Bus Shelter? 1. Yes 2. No 3. No comments 22. Are you satisfied with the infrastructural facilities provided by MAPS in your village? 2. Yes 2. No 3. No comments 23 Beneficiary Response: Sl.
Facilities
Good
Satisfactory
Not Satisfactory
No comments
No 1
Over
Head
water Tanks 2
Water tanks
3
Drinking
water
ponds 4
Bore wells
5
Water Pipes
6
Concrete roads
7
Bridges
8
CFL
Street
lights
with
fittings 9
Bus Shelters
10
Anganwadi renovation
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INTERNATIONAL JOURNAL OF INNOVATIVE TECHNOLOGY AND CREATIVE ENGINEERING (ISSN:2045-8711) VOL.10 NO.11 NOVEMBER 2020
9. Express your opinion on implementation of Infrastructure activities ? 10. Whether the programmes you have
MADRAS ATOMIC POWER STATION AND ITS CORPORATE SOCIAL
implemented are a success or failure ?
RESPONSIBILITY - A STUDY 11. What are your future plans under CSR ? INTERVIEW SCHEDULE Name of the Person Interviewed :
1. What are the activities covered under CSR ? 2. What are the Programmes covered under educational activities ? 3. What are the Programmes covered under Skill development activities ? 4. What are the Programmes covered under health activities ? 5. What are the Programmes covered under Infrastructure activities ? 6. Express your opinion on implementation of Skill development activities ? 7. Express your opinion on implementation of health activities ? 8. Express your opinion on implementation of educational activities ?
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