11th World Wilderness Congress Speaker Manual

Page 26

PART THREE

TELLING THE BEST STORY Story, as it turns out, was crucial to our evolution – more so than opposable thumbs. Opposable thumbs let us hang on; story told us what to hang on to. ~ Lisa Cron

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PART 3: TELLING THE BEST STORY What is a Story Identifying the Story Telling the Story

6min
pages 26-34

MY STORY

1min
pages 5-6

PART 2: THE PERSUASION TOOLBOX The Second Person (Relevant) Questions (Trust) Metaphors (Clarity) Shock and Laughter (Interest) Stories (Empathy, Drama, & Purpose

6min
pages 15-25

PART 1: WHY STORY The Science The Philosophy

4min
pages 7-14
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