11th World Wilderness Congress Speaker Manual

PART ONE

WHY STORY Fairy tales are more than true: not because they tell us that dragons exist, but because they tell us that dragons can be beaten. ~ Neil Gaiman

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Articles inside

PART 3: TELLING THE BEST STORY What is a Story Identifying the Story Telling the Story

6min

pages 26-34

MY STORY

1min

pages 5-6

PART 2: THE PERSUASION TOOLBOX The Second Person (Relevant) Questions (Trust) Metaphors (Clarity) Shock and Laughter (Interest) Stories (Empathy, Drama, & Purpose

6min

pages 15-25

PART 1: WHY STORY The Science The Philosophy

4min

pages 7-14

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