t fi o r p o t n i y a l p g n i n r u T
Turning Play Into Profit? “Let Instore Kids Corner improve your business!” Increase your customer appeal by installing a kids corner! Our experience shows that you can improve your business by considering the needs of families and children in your location. A simple, cost effective children’s play area leads to greater customer retention, higher levels of customer satisfaction and greater customer loyalty. Which benefits could your business exploit if marketed as a child friendly option? At Instore Kids Corner, we specialise in Turning Play in to Profit!
Marco Lankman CEO & Owner Instore Kids Corners
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Instore Kids Corners
Quality
Educational
Instore Kids Corners design and manufacture all their own products. The stringent control and test procedures ensure the highest quality.
All products are developed with an educational element, are non-violent and suitable for pre school to school age children (up to 12). All products are text free, so can be enjoyed regardless of age or language capabilities.
Environment
Safety
Instore Kids Corners is a green producer using materials from sustainable sources. A new tree is planted for every tree utilised in production.
The products are tested to all relevant safety standards and are certified by official safety bodies. Copies of individual product safety certificates can be requested.
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Fastfood
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Children have a big influence on the decision process of their parents when making the choice of fast-food restaurant. A well considered play area for a business of this type has to be customised towards different customers. For the child the key element is fun, so the party needs to start at the first moment they arrive. It’s also important that children feel they have their own space to play and burn some energy! For customers without children, or parents who need a break, it’s an ideal opportunity for some peace and quiet! Which concept can cover both these requirements?
4 | Kentucky Fried Chicken
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Children take very little interest in the purchase process required for day to day shopping. After a short period of time the child becomes bored and agitated. They start seeking the attention of their parents or wander off through the store to find something interesting. In both cases the attention of the parents is distracted from the purchase process. What would be the result if the child could be entertained in a safe environment giving the parents time to do their shopping?
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Supermarket
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Children can be quite a burden when shopping for groceries. As a result of this, parents will often only grab essential products, then leave the store. Children are bored in the store because there is little to entertain them. What would be the effect if the child is playing safely and the parents have the time to buy all the products they need?
6 | Albert Heijn
Government
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Eventually we all have to visit a local government office or police station. A necessity for the parents means a burden for the child, with long waiting times and nothing to interest the children who just want to play! After a few minutes waiting patience is gone and the child starts to roll on the ground, create noise or run around. How could the experience of all customers be improved if the children can just play quietly?
Government Uden | 7
Healthcare
” ! ! o t t n a w t ’ “Nooo..!! I don For children a visit to the doctor, dentist or the hospital can be a traumatic event. Tension rises as the child waits in turn for their appointment and little is done in many locations to distract the child’s attention. How could the child’s experience be improved in this environment through play and what would the benefits be to other clients?
8 | St. Franciscus Hospital
Catering & food
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Children don’t want to sit at the table and listen to their parents talk. They want to run around between the chairs and tables and explore under the furniture! Unfortunately Mum and Dad don’t allow this because it can annoy other guests. It’s unlikely that the parents will choose a dessert or a nice cup of coffee at the end of the meal because the priority may have changed to getting the kids home as soon as possible! How would the turnover of the business, the satisfaction of the customers and the experience for the child be improved if children could play in the restaurant without being a burden?
Coop Restaurant | 9
Unique design & branding From sketch ...
Instore Kids Corners can create a unique design just for you! Utilising our in house design team we can create the perfect solution for your business or branch. All our products can be customised to represent your branding or to create elements in tune with your products or services!
via 3D-visualisa tion ...
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t to final produc 10 | Instore Kids Corners
PlayTouch Software All interactive touch screen play systems have specially developed PlayTouch software installed. This unique software developed by Instore Kids Corners, includes ten different games. Each is educational, text free and non-violent ensuring it appeals to all children across a wide age. Your company logo can be integrated in to the software for FREE, and it’s also possible to completely customise the software to fit your corporate identity or product range. Full customization can be used to create a positive link between your brand and the fun games included on the interactive products.
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References
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Contact
For a complete product overview and more information, visit:
www.ikcplay.com
Instore Kids Corners Address: De Linge 41-43 8253 PJ Dronten The Netherlands
Telephone & fax: T +31 (0)321 38 77 30 F +31 (0)321 38 77 40
Po-box: Postbus 56 8250 AB Dronten The Netherlands
Internet: sales@ikcplay.com www.ikcplay.com
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call us for more information!
+31 (0)321 38 77 30 sales@ikcplay.com www.ikcplay.com
Your contactperson: Name: Mobile number: