C O L O R T H E O R Y A STUDY OF HUE, VALUE, AND CHROMA AND ITS EFFECTS ON THE HUMAN PERCEPTION
M.2 Learning + Designers
Understand the relationship between design concept and the use of color. Design a presentation that explains information in an accessible way. Design a presentation that follows a concept and palette. Compile information gathered from different sources into a cohesive presentation. Clearly present an analysis of a designer and a project.
CHAPEL OF ST IGNATIUS STEVEN HOLL
STEVEN HOLL
HOLL, BORN ON DECEMBER 9, 1947 IN BREMERTON AND MANCHSTER, WASHINGTON. HE GRADUATED FROM THE UNIVERSITY OF WASHINGTON AND THE ARCHITECTURAL ASSOCIATION SCHOOL OF ARCHITECTURE. CURRENTLY HE HAS A PRACTICE “STEVE HOLL ARCHITECTS” WITH A 40 MAN STAFF. HE PRIDES HIMSELF IN “OBTAINING A DEEPER BEGINNING IN THE EXPIRIENCE OF TIME, SPACE, LIGHT, AND MATERIALS” PRESENTED IN A FASHION SIMILAR TO AN ORCHESTRA.
THE USE OF COLOR COMES FROM A STUDY OFABSTACT WATERCOLOR PAINTINGS TO CREATE THIS PLAYFUL, INNOCENT CURIOUSITY. WHAT WAS THEN CREATED WAS LIGHT THAT BLED INTO THE SPACE AROUND CORNERS AND OPENING, SOFT IN TONE BUT DUE TO CONTRAST MADE THEM VIVID - REALLY BRINGING THE SPACE ALIVE
OVERVIEW
THE USE OF PRIMARY COLORS BLENDED IN WITH NATURAL EARTH TONED COLORS WAS AN INTERSTING MIX OF WHAT CAN BE SEEN AS “PLAYFUL” OR “QUIRKY” AND SERIOUS. WITH HELP OF THE FORM OF THE ARCHITECTURE THE LIGHT SEEMINGLY DANCES AROUND THE SPACE AS YOU ADVENTURE THROUGH
COLOR SCHEM
ME
CONCEPT DEVELOPMENT
THE BUILDING ITSELF IS A ONE STORY MUSICAL EXPRESSION WHERE THE COLORS BECOME THE SOUNDS THAT ARE BEING ORCHESTRATED. THE FORMS AND EVEN THE SEATING ARRANGEMENTS BEGIN TO MIMIC THOSE SEEN IN “JAZZY” ART STYLES THIS GOES BACK TO HOLL’S PERSONAL PHILOSOPHY ABOUT HOW ARCHITECTURE SHULD BE TREATED.
M.3 Color + Environment
Understand that each person responds to color differently, and start to identify how their personal experiences influence their response. Know the three key concepts of color perception. Understand that color should be integrated into every phase of the design process. Distinguish between the perceptual properties and associations of common colors. Identify seven distinct types of color contrast. Be familiar with Color Marketing Group and their importance in the field of consumerism.
A cryptic story about a young girl who becomes infatuated with helping people become a better version of themselves. As we follow Amelie she runs into a gentleman who will end up doing the same thing for her
Amelie
What were the colors? Amelie utilized a complimentary color scheme incorporating red and green in different variations throughout the film. by changing the shade,tones, tints, and contrast they were able to achieve the regular effects of full colored films with an added emotional effect with the study of color. there is however one more use of color, a yellow filter the replicates a vintage film style that fits with the era that the movie took place in
Why Complimentary? Complimentary colors do a few things. most importantly they allow for the highest level of variation between the colors. the director thought about this when the decision to use only two colors throughout was made. it helps the viewer to visually separate objects and scenery without too much eye strain. Red can mean, depending on how its used, anger, passion, rage, desire, excitement, energy, speed, strength, power, heat, love, aggression, danger, fire, blood, war, or violence Green evokes senses of healing, soothing, perseverance, tenacity, self-awareness, proud, unchanging nature, environment, healthy, good luck, renewal, youth, vigour, spring, generosity, fertility, jealousy, inexperience, or envy Yellow can mean wisdom, knowledge, relaxation, joy, happiness, optimism, idealism, imagination, hope, sunshine, summer, dishonesty, cowardice, betrayal, jealousy, covetousness, deceit, illness, or hazard
This scene is mostly yellow to provide this idea of hope while setting back the unimportant building with what is important. the red acts to provide a focal point, visual interest, and heirarchy to the composition. the contrast of the amount of colors with red being the smallest really shows how powerful red can be.
The Grocer This is a much darker palette that reflects amelie’s feeling of dissapointment. the red on the doors allude to that feeling of mystery and excitement about meeting him
Dominique
the primary use of yellow flooding from the background creates a sense of hope as it radiates through the scenery. blending with the blues from the water and the color of the buildings to help create that feeling of optimism
River After helping this blind man he becomes overwhelmed with this red aura. the red was used here the create this eccentric feeling of excitement, joy, and passion.
Blind Man
they say that green can evoke jealousy so when amelie was trying to set upthe couple the director used this bright green to maybe set the tone for the audience
Datenight amelie’s room intoduces the most bold shades of the colors in the film, creating a pallette that is soothing, relaxation, and passionate
Bedtime
this is tyhe first time that blue was introducted in such a bold manner. and the first time where a warming yellow filter wasnt used instead romantic hues of blue and red. perhapse the change in color becomes more significant than the color choice in this scene. Showing Amelie evolution as a character
Adult Film amelie is reading a love letter and is ultimately filled with passion. flooding the room with red and increasing the intensity of the red lamp helps to communicate this idea of love and passion to the viewers
Redroom
****Blue****
The addition of blue was also prevelent very few times in the movie. theories suggests that the director added this touch to signify key moments in amelie’s life. simple a cute easter egg. This would make sense given the color blue symbolizes fullfillment and a sense of calmness
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M.7 Retail Analysis
Understand how color and contrast can create focal points in a space. Distinguish emphasis from value, hue, textures, and shapes. Discuss the use of color as a wayfinding tool. Utilize the fact that people see color first and then the object.
SAINT LAURENT
SUMMER 17 SEMESTER SAINT LAURENT DESIGN DISTRICT COLOR THEORY HUE VALUE DESIGN TEXTURE FOCAL POINT DARCI PAPANO COLOR THEORY MODULE 7 IKECHI AJOKU
SAINT LAURENT
SUMMER 17 SEMESTER SAINT LAURENT DESIGN DISTRICT COLOR THEORY HUE IN MOST CASES, CHANGE IN COLOR IS USED TO ADD ATTENTION TO THE OTHER WISE WHITE SPACE. HERE A USE OF BLACK AROUND THE STAIRS LEADS THE CUSTOMERS TO THE REST OF THE RETAIL SPACE, THE MENS SECTION, AS A WAY OF WAY FINDING. THE COLOR IS DERIVED FROM THE NATURAL VEINS FROM THE MARBLE THE DOMINATE MAJORITY OF THE PLANAR SURFACES VALUE DESIGN TEXTURE FOCAL POINT DARCI PAPANO COLOR THEORY MODULE 7 IKECHI AJOKU THIS EXPIRIENCE FROM OPEN TO ENCLOSED THEN RETURNING TO OPEN IS EMPHASIZED THROUGH THE CHOICE OF COLOR IN EACH OF THE MAIN RETAIL SPACES. COMBINED WITH THE ASSESSMENT OF EXISTENT DESIGN CHOICES THIS THEN BECOMES A VERY SUCCESSFUL USE COLOR IN THE STAIR WELL.
SAINT LAURENT
SUMMER 17 SEMESTER SAINT LAURENT DESIGN DISTRICT COLOR THEORY HUE VALUE A SUBTLE USE IN VARIATION OF VALUE CAN BE SEEN IN THE MENS SECTION OF THE SPACE. THE SURFACES BEGIN TO CHANGE FROM THE WHITE CEILINGS TO THE LIGH GREY FLOOR AND THE MID GREY WALLS BROKEN UP BY STRONG ORTHOGANAL LINES. DESIGN TEXTURE FOCAL POINT DARCI PAPANO COLOR THEORY MODULE 7 IKECHI AJOKU THE MONOCHROMATIC FEEL IS EMPHASIZED BY THE USE OF REFLECTIVE SURFACES BUT ALSO MODERATED BY THEIR EDGES HOWEVER AS VISUALLY INTERESTING AS THIS SPACE BECOMES IT DOESNT SOLVE ANY FUNCTIONAL ISSUES.
SAINT LAURENT
SUMMER 17 SEMESTER SAINT LAURENT DESIGN DISTRICT COLOR THEORY HUE VALUE DESIGN WHILE EVERY OTHER SPACE IS ORTHOGONAL, THIS SMALL WAITING AREA IS CREATED WITH OPEN DIVISIONS IN A RADIAL SET OF MIRRORS. IT SITS IN THE CORNER OF THE STORE AND IN PLAN IS A COMPLETE CONTRAST WITH THE LAYOUT OF THE REST OF THE SPACE. TO EVEN HELP ILLUSTRATE THAT JUXTAPOSITION, A WORN CONCRETE PILASTER WAS ADDED IN TO ALLUDE TO THIS CHANGE IN PACE TEXTURE FOCAL POINT DARCI PAPANO COLOR THEORY MODULE 7 IKECHI AJOKU IN A VERY GENTLE OF WAYS THIS WAS SOLVED TO CREATE A NEW AREA DIFFERENT FROM THE RETAIL SPACE. FROM THE PERIMETER OF IT IT IS EVEN HARD TO IDENTIFY SINCE THE SURFACES ARE ALL REFLECTIVE.
SAINT LAURENT
SUMMER 17 SEMESTER SAINT LAURENT DESIGN DISTRICT COLOR THEORY HUE VALUE DESIGN TEXTURE THE TEXTURE SPEAKS TO THE BRAND AND HOW THE BRAND CHOOSES TO REPRESENT ITSELF. A CLEAN, SLEEK, AND LUXURIOUS LABEL. ALL THE SURFACES BECOME SMOOTH AND HARD WHITE THE CLOTHING THEN GIVES YOU THAT SOFT CONTRAST FOCAL POINT DARCI PAPANO COLOR THEORY MODULE 7 IKECHI AJOKU VERY SUCCESSFUL, I AM IN FAVOR OF “CAMOFLAUGE” DESIGN WHEN THE SAME PATTERN OR MATERIAL IS USED ON ALL SURFACES. IT CREATES THIS TRANSFOMATIVE EXPIRIENCE WHERE THE USER IS THEN ENTERED INTO A BRAND NEW SPACE WITHDRAWN FROM THE EXTERIOR ENVIRONMENT
SAINT LAURENT
SUMMER 17 SEMESTER SAINT LAURENT DESIGN DISTRICT COLOR THEORY HUE VALUE DESIGN TEXTURE FOCAL POINT THE USE OF CHAMELOEON TO DRAW ATTENTION TOWARDS BOTH THE BLACK STAIRS AND THIS MAIN WALL WAS AN INTERESTING IDEA. IT BREAKS UP THE MONOTONY OF THE SPACE WHILE STILL PLAYING TOARDS THAT ELEGANT GOLD COLOR FOUND IN SOME FURITURE TRIMS DARCI PAPANO COLOR THEORY MODULE 7 IKECHI AJOKU THIS WALL MAKES THE WHOLE SPACE FEEL INTENTIONAL RATHER THAN LAZY. YOU CAN APPRECIATE THE EDGES IN THE SHELVING BECAUSE OF HOW IT ILLUMINATES AROUND THEM AND EVEN UNIFIES THE SPACE AROUND THIS DESIGN MOVE
SAINT LAURENT
SUMMER 17 SEMESTER SAINT LAURENT DESIGN DISTRICT COLOR THEORY HUE VALUE DESIGN TEXTURE FOCAL POINT
DARCI PAPANO COLOR THEORY MODULE 7 IKECHI AJOKU
M.9 Photography Analysis
Understand how color and contrast can create focal points in a space. Distinguish emphasis from value, hue, textures, and shapes. Discuss the use of color as a wayfinding tool. Utilize the fact that people see color first and then the object.
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M.10 Hospitality Analysis
Understand that using color in conjunction with line, shape, texture, and pattern gives the designer the capacity to add visual stimuli and create a variety of experiences for the users of the built environment. Identify how color and variety are used in hospitality environments.
THE EDITION MIAMI Yabu Pushelberg
Discussion The lobby in the Edition Miami utilizes smooth man-made luxury materials that houses natural plant life to juxtapox the textures of the surfaces. the repetative feature gives you a sense of familiarity throughout the space. what is really interesting about the space is ithe shadows that create a pattern on the ceiling. this interntional use of of light creates visual interest with the uplights and cove lighting. To further disect the space the use ogcolor comes with the heavy brass that adds an interesting level of contrast in a space that primarily uses the same colors it breaks apart the simplicity of the space but the details and accents reaffirms the level of thought that went into the hotel lobby. Each bay of the space seems sililar but the organizational system within it creates a space that explores a new expirience for the guests the greens were used in order to introduce that biophilic feel along side a very luxurious tactile sight and feel. What becomes really interesting about this space is it doesnt feel like a lobby. and although it is you dont feel anxious waiting there because of all the softening features they have. proximital lighting around the perimeter. soft cove lighting around architectural elements. calming candle lights. and up lighting from the planters.These lights also act to accentuate the minimal colors found in this setting. so you go from highly saturated greens to low greens. vivid gold to dull golds, giving the space more variety in the composition. general ambient lighting would of created a more stagnant feel to the space. In conclusion the space is composed really well to allow the use to not feel overwhelmed due to the repition in design elements by creating an overall minimal scene with a high compolexity. The familiar colors then become more welcoming.
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M.11 Color This
Earthy color tones evoke this sense of oneness with nature and a connection to the outside environment
The color palette used is derived from Zen gardens an the simplicity and tranquility they made you feel. But i reversed the proportions in order to make it less overwhelming in an interior space. The touch of green live gives that sense of bringing the natural environment into the built space. All the surfaces are unfinished and heavy similar to the stones that are used to create the paths the color to show the sediment on the ground. The brown to resemble the trees all composed around a central object that hosts communications and interactions with other individuals
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