Sponsorship Packet
Safe Sport Zone Sponsorship Package Includes Online & Social Media
Created and Presented by: Sponsorship America | 5930 Seminole Centre Ct. - Suite C | Madison, WI 53711 | 608.288.8122
Safe Sport Zone Overview Interscholastic sport continues to increase in participation and fan base. Almost everyone values high/middle school athletics. Never in the history of our country do we need our students more involved in after-school educational based activities, working with professional people to keep our kids off the streets and off the couch. Student engagement has become exceedingly important in many school districts because research tells us that it connects the student to the classroom. A contemporary trend among sport spectators is to ignore the boundaries of sportsmanship and act in ways that are disruptive, inappropriate, and potentially dangerous. Indicators tell us that we are going to continue to experience more behavioral problems in our society and in our after-school events. It is with these issues in mind that Safe Sport Zone has designed an educational safety program for athletic events which is supported and endorsed by the NFHS and the NIAAA, and is aimed at insuring a safer environment by training schools/school district personnel. We are asking for your assistance and support for a program aimed at keeping our athletes, students, parents, coaches, staff, officials and fans in a safer environment while attending our high school games. Recent events, such as the tragedy that took place in Newtown, Connecticut, show the need to focus on the current approach to safety and security. With that being said, the issue of safety and security throughout school districts and youth sports within the United States is generating a lot of meaningful discussion. School districts, now more than ever, are looking to take action and find solutions to protect and ensure the safety of their students and staff.
Growing Concern for Safety and Security
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Exclusive Corporate Sponsorship Printed Media Collateral As a corporate sponsor, along with the National Interscholastic Athletic Administrators Association you will have the national exclusivity on all the Safe Sport Zone training materials. American Family will be provided all information from event attendees, including:
Lead Generation • Name • Phone Number • E-mail Address • School Information
Branded Presentation Material • Training presentations • Training guides • Certificate of Completion • Emergency Plans • Safety Posters
Representation & Insurance Opportunities An appointed representative is encouraged to join Safe Sport Zone at events and meetings to develop new connections and build American Family’s clientele. This will provide American Family with access to everyone that Safe Sport Zone services nation-wide. This includes parents, school officials and staff, athletic directors, and coaches. Over the last year, Safe Sport Zone has encountered various states that are looking for life insurance options and would need to build their premiums into their membership. An American Family representative would be able to explore different insurance options with potential clients.
The Wisconsin Athletic Directors Association, with over 400 athletic directors in the state of Wisconsin, would like a quote on life insurance for their members. The premium would be a part of their membership dues. An example, from another state, the premium was $3.00 to $5.00 dollars, for $5,000 in life insurance. Safe Sport Zone could also offer this package to other associations in the eighteen states where American Family Insurance is located.
Safety Courses Certificate of Completion Proactive Approach on Safety “First, Jay Hammes, CMAA who has presented at our conference for the past two years on the “Safe School Zone”, will return this year to offer an Event Safety Certification Course. This 2-hour workshop will be presented on Wednesday afternoon from 2-4pm. At the completion of the course each participant will receive a certificate of completion. The cost for this course is being mostly underwritten by American Family Insurance, and the remainder by our Association as a member benefit. So, the only thing required on your part is to be an active member and register in advance. The registration form is 1. Corporations want a return on their investments. We feel that not only would sponsoring a safety training program be well accepted in the public eye, but we also can provide contact information of those attending the training. 2. Safe Sport Zone provides a certificate of attendance upon completion
located on our website. Jay is well regarded in this field and given recent events this is a great opportunity to show our districts that we are being proactive in making certain that our athletic contests are safe and enjoyable for all involved.”
of the training. The document is an important piece of evidence showing that the attendee successfully completed the safety training session and became more knowledgeable in the field of contest management.
-Steve Young, CAA NYSAAA President
3. Over the years, courts have consistently ruled that school administrators must exercise reasonable standard of care. Their duty is to provide a safe environment that encompasses all aspects of developing and executing a strategic plan. Having a certificate acknowledging that the school personnel or athletic administrator successfully completed the safety training workshop is very valuable. This training would be sponsored by American Family Insurance.
Posters & Guides Emergency Plan and Safety Posters
Safe Sport Zone will print 95,000 (11” X 17”) safety posters to be hung in every high school entrance way and gymnasium in the country. We believe the posters will be seen by a minimum of 1.65 million people a year attending high school events and improve the overall expectations at our games.
Training Guide The training includes:
• A certificate of attendance
• Training manual.
America Family will receive the participants’ contact information. Safe Sport Zone will generate corporation leads for potential sales or data. It will make an investment in human capital in order to develop others and at the same time increase your sales and name recognition in the field of interscholastic athletics.
Online Courses & Social Media Brought to you by American Family Insurance Starting in 2014, Safe Sport Zone will be providing online safety courses. Students will be instructed via videos and slide presentations online. Each of the presentations with reference American Family as the corporate sponsor. The the end of the online course, students will be directed to take a test online in order to qualify for the Safe Sport Zone Certification.
Social Media Each course will encourage participants to take a survey that will enter them into a raffle to win a free Safe Sport Zone Wind Jacket. This survey will also be available on the Safe Sport Zone website. Liking the American Family Facebook page and following American Family on Twitter will be requirements to complete the survey.
Schedule of Events
First Quarter
Second Quarter
January 5,000 Impressions
April 5,000 Impressions
Evanston Township High School - January 9th
Kansas State Conference - April 10-12th
Louisiana State Conference - January 29-30th
Kentucky State Athletic Directors Conference - April 24-25th
February 6,000 Impressions
May 4,000 Impressions
NIAAA Indianapolis, IN - February 8-10th
Illinois State Conference - May 1-4th
Nevada State Conference, Reno - February 27th
Cicero-North Syracuse School District - May 16th
March 8,000 Impressions
Illinois State Conference
Impressions: 14,000
Baldwin Senior H.S., Pittsburgh, PA - March 12th South Carolina State Conference - March 15th - 19th Jackson, MS - March 23rd North Carolina State Conference - March 24-25th Virginia State Athletic Directors Conference - March 26th
Impressions: 19,000 Safe Sport Zone has more tentative dates to schedule but they have not been confirmed yet. The total number of impressions will increase when these events are added. In addition to impressions obtained from these events, American Family will be advertised while traveling to each event with the branded vehicle.
Detailed Overview Sponsorship item
EXPOSURE
Deliverables
15,000+ Training Manual Sponsor
High School athletic directors, school
Logo Placement
administrators, and superintendents 15,000+ Training Guides and Certificate
High School athletic directors, school administrators, and superintendents
Attendees lead information/ Logo Placement
51,000+ Impressions Presentation Sponsor
Parents, School Officials and staff,
Training session(s) power point, sponsor logo placement
Athletic Directors, and Coaches Emergency Plans & Safety Posters
Minimum 1.65 Million Views
95,000 Nationwide posters in high school gyms across U.S
Online Courses & Social Media
100,000+ Impressions
Logo Placement on online courses and tests. Surveys at the end of courses and on the Safe Sport Zone website to help build American Family’s online social presence.
Life Insurance Connections
Exposure to all events that the representative attends
American Family Representative
Total package Value
$215,000
Total Package Price: $85,000
Conclusion NFHS Since 1920, The National Federation of State High School Associations has led the development of education based interscholastic sports and activities that help students succeed in their lives. We set directions for the future by building awareness and support, improving the participation experience, establishing consistent standards and rules for competition, and helping those who oversee high school sports and activities. The NFHS, from its offices in Indianapolis, Indiana, serves its 50 member state high school athletic/activity associations, plus the District of Columbia. The NFHS publishes playing rules in 16 sports for boys and girls competition and
administers fine arts programs in speech, theater, debate and music. It provides a variety of program initiatives that reach the 18,500 high schools and over 11 million students involved in athletic and activity programs.
NIAAA The National Interscholastic Athletic Administrators Association preserves, enhances and promotes the educational values of interscholastic athletics through the professional development of its members in the areas of education, leadership, and service. The NIAAA’s commitment to leadership programs, resources and services support the athletic administrator’s efforts in providing quality athletic participation opportunities for
students. The NIAAA promotes a positive working relationship with state athletic administrator and State and
national athletic/activity associations in addition to developing strategic alliances with other education based agencies.
Gannett Gannett is an international media and marketing solutions company providing millions of people with the information they want; and connecting them to their communities of interest through multiple platforms including Internet, mobile, newspapers, magazines and TV.
Thank You for Considering Safe Sport Zone