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“Color blocking” conquers the campus
Other amenities include the Cinema Paradiso (of course!) and a library with billiards. The choice of furnishings, materials and details is informal but exclusive throughout, defined by custom pieces as well as craftsmanship and vintage style. Navone explains, “The trick was to create a sum of many details that would together tell a cohesive story. And in a city like Florence, a forge of artisan genius, the challenge is bringing its great creative and manufacturing capacity into the project was all the more exhilarating, forming an ongoing conversation, original and eclectic, between the concepts of interiors, design, and product making. This is a collection of Applied Arts 4.0 seen through the “paradigm of having no paradigms.”
A site slated for demolition became carte blanche for the creative design studio Masquespacio, which chose color blocking as the tool to define the concept of the unique, strategic spaces of the Resa San Mamés University Residence in the new Terminus Bilbao
Greystar Group-Resa, specialized in student housing, commissioned Masquespacio to develop the visual strategy for a series of campuses aimed at forging and enhancing relationships between people adopting a cohesive, unified narrative that can be tracked, understood and identified. The project for the Resa San Mamés University Residence is intended as a communication device that acts within the social relations through the symbolic effectiveness of its elements. Flexible custom furnishings, brightly colored signs and practical design
Owner: Greystar - Resa Architectural design: IA+B (Iñaki Aurrekoetxea & Bazkideak) Interior design: Masquespacio Construction: Amenabar Furnishings: on design by Masquespacio and manufactured by Inmodeco; Beliani, Fatboy, Masferreteria, Pedrali, Sancal, TM Sillerías Lighting: on design by Masquespacio, ACB Lighting, BEN Group, Performance in Lighting, Tecnolite + YLD Lighting Flooring: Concrete + Gerflor Tiles: Complementto Granite: Mosaicos Solana
Author: Antonella Mazzola Photo credits: Courtesy of Masquespacio
