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211 211 7.1
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212
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214
7.3
219
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227
231 231 8.1
232
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234
8.3
238
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246
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249
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251
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265
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272
275 275 276 278 280
281
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33
34
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36
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39
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9
8
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——
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90
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137
45
138
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139
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207
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209
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company ethic corporate social responsibility
211
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30
212
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5
29 1015
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6
p52
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10
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2014
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2
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226
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227
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Michael Porter
229
230
8.1 8.2 8.3
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1.
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232
Airbnb
2008
8
191
233
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——
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James Collins
234
A A+
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235
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iPhone
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236
2010
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237
743
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.
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——
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238
2.
Seiko Epson
2006
800
2008
2009
1113
287
2010
239
2015 2014
4
30
1,127
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A+
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30% 30%
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A A+ A+
240
A+
A+
・
・
Jack Welch
Winning, 2005
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Jack
Welch
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241
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242
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244
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208
246
( (entropy) (entropy)
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247
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Bossidy
Larry
Ram Charan
——
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What matters to get thing right Business model
248
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2004
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2005
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Mark Sanborn
Built to Last
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Jerry I. Porras
2013
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283
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284