THE MAGAZINE FOR THE INTERNATIONAL FILIPINO
MARCH 15 -APRIL 15, 2009
DHS10 • SR10 • BD1 • OR1 • KDO. 800 • QR.10
issue
28
The
Filipina
WOMEN OF SUBSTANCE 2009 SINO KA, PINAY? SHADES OF KAYUMANGGI ’TIL DEATH DO US PART PURPOSE DRIVEN INVESTING ILLUTRADO SCRAPBOOK HISTORIC BALER THE ANNIE B. CHRONICLES
a woman's way to stay in touch
My Bouquet Every woman is special in her own way, that’s why Etisalat offers a bouquet of exotic packages with Orchid, Tulip and Lilac. Subscribe to My Bouquet now by calling 125 or visiting your nearest Etisalat Business Centre and enjoy: • Bundle of international minutes with amazing savings • Special discounts on relevant Weyak services • One time additional points when enrolling to “More” Rewards Programme • Latest updates on all women related news, events, products and services • Free Wasel SIM card when buying a MobileCam device Because you’re special... we offer you a chance to win the pink BlackBerry® Pearl™ or a MobileCam upon subscription to My Bouquet. For more info visit www.etisalat.ae/mybouquet *Terms and conditions apply.
EDITOR’S NOTE
Viva la
Filipina! Mother Nature never intended for the Filipina’s role in life to be simple. Our existence is full of curious contradictions which, in a nutshell, define what we are all about. Consider the role of the Filipina. We are nurturers, the guiding light – ilaw ng tahanan [light of the home] - but also have the dual responsibility of toiling as invaluable workers and movers of the economy in the small scale of our four walls, our larger community and in the big picture of our country. We educate our young and inculcate in them our heritage and values, and participate in nation-building contributing significantly to the progress of our country. And yet at some level, we continue to be seen merely as the smiling kayumanggi face known to the outside world. We are haunted by the specter of Maria Clara – expected to embody her femininity and modesty, though our situation necessitates that we move more aggressively in today’s world. We have to be soft and yielding to the men in our lives, but at the same time act as strong partners ready to take charge when the circumstances require. And in the reality of our OFW world, where families are distant and structures less traditional, some of us even have the heavier responsibility of playing the role, not only of mother or sister or asawa [spouse], but also that of padre de pamilya [father of the family] – provider, protector, head of the family. As nature has given us this great undertaking, the same way we have been blessed with a special place under the sun. In our homes, in our community and our country, we are fortunate to be accorded the respect, regard, and opportunity merited by equals, admiration fit for achievers, and the fondness reserved for truly well-loved partners in life. In this month that celebrates and recognizes the importance of women all over the world, we present to you Illustrado’s Women of Substance 2009 featuring six Filipinas from our local community who, in their own simple way, have made a contribution to the Filipino experience, showing us that we can all make a difference. With this, we call on Filipinas to move ahead in the path of growth - to continue to educate yourself, hone your skills and grow in all the aspects of your life. To go on with strength, resilience and a smile through tough and challenging times and recognize that within all of us is the potential to help and contribute to a larger cause. To speak out your mind and know that you can be anything that you want to be. To safeguard your virtues and protect yourself from opportunists and oppressors. To never forget your value and sell yourself short, or settle for less. Most of all – to learn to love yourself and never forget who you are.
Enjoy your March, dear Illustrados! LALAINE CHU-BENITEZ Publisher and Editor-in-Chief
Get ILLUSTRADO The Magazine for the International Filipino
AT A STORE NEAR YOU!
UNITED ARAB EMIRATES ABU DHABI & AL AIN Abela Al Ain, Abu Dhabi Airport Lobby and Airport Transit areas, Abu Dhabi Coop Society – Khalifa, Hamdan, Meena and Buteen branches, Al Ain Palace Hotel, Albert Abela Superstore, Al Atial Novelty Store – INTCO and Rotana branches, All Prints, Bookplus Store - Al Ain, Books Gallery, Carrefour – Abu Dhabi Airport Road, Marina Mall and Al Ain branches, Hilton Abu Dhabi, Limar Bookshop, Milan Gifts, Raouat Al Reef - Al Ain, Sana Modern Trading, Spinney’s Khalidiya, United Bookstores and Westzone Trading
DUBAI & NORTHERN EMIRATES Asia Pacific Cargo – Karama, Books Gallery – Jumeirah, Mall of the Emirates and Sahara Center branches, Carrefour – Ajman, Century Mall, Deira City Center, Mall of the Emirates, Sharjah, Shindagha, Ras Al Khaimah, Choitrams - Emirates Hills, Green Community, the Greens, Rashidiya, Safa Park, Springs and Umm Suqueim, CM Supermarket, Karama, Dubai Airport Duty Free Shops, Geant Hypermarket - Ibn Battuta Mall, Hyper Panda - Dubai Festival City, Jashanmal - Caribou Uptown Mirdiff and Wafi City, Magrudy Bookshop - Deira City Center and Ibn Battuta Mall branches, News Centre - Deira City Center, DIFC, Mall of the Emirates and Sahara Center branches, Philippine Supermarket – Satwa, Spinneys - Al Ghurair Center, Bin Souqat, Meadows Town Centre, Mercato, Mirdiff, Prime Rose, Ramada Bur Dubai and Trade Center Rd. Bur Dubai branches
BAHRAIN
24 Hours – Al Hamala, Al Zahra Avenue, Busaiteen Muharra and Hoora branches, Al Batra Supermarket, Al Fahad Cold Store – Zallaq, Al Ghadeer Foodstuff – Al A’ali, Al Hilal Administration – Sheraton Complex, Al Jazira Supermarket – Zinj, Adliya and Juffair branches, Al Mena Supermarket – Adliya, Al Shahd Market – Hamad Town, Buheji Center – Budaiya, City Pharmacy – Sitra Mall, Dairaty Market – Duraz, Evershine Supermarket – Rifa’a, Geant Hypermarket – Manama, Hamad Town Supermarket, Hassan Mahmood Cold Store – Opp. Awal Cinema, Hidd Co-Op Society, Jassim Markets – Busaiteen Muharra, Jawad Convenience Stores – Budaiya, Jawad Express Bapco Station – Seef, Jawad Supermarket – Nuwaidarat Sitra, Kaifan Cold Stores – Hamad Town, Little Kingdom Cold Stores – Manama, Manayer Supermarket – Awali, Midway Supermarket – Hamala, Muharraq, West Rifa’a and Gudaibiya branches, Muntaza Supermarket – Muharraq, Muntaza Supermarket – Sitr Muharraqa, The News Stationery – Manama, Universal Food Center – Rifa’a
QATAR
Ahlan Wassahlan Bookshop, Alam Al Agziya – Landmark, Al Aaela Shopping Centre- Al Nasr, Airport and Al Rayan branches, Al Madina Supermarket, Al Mustaqbal Bookshop, Al Qalam Bookshop, Al Usra Bookshop, Al Waha Marketing Centre, Daheel Food Centre, Dar Al Oroouba Bookshop, Dar Al Thaqafa Al Kitab and Al Nasr, Dasman Hypermarket, Dasman Shopping Centre, Jarir Bookshop, Jehaz Bookshop Al Mansoora, Khayat Fitwell, Lamcy Supermarket, Lulu Al Sharq, Megamart Centre, Newsstand Landmark, Rawabi Food Centre, Strand Bakery, Supermarket Al Taif Al Nasr and Supermarket Sak
MANILA
Powerbooks – Greenbelt, Glorietta, Trinoma, Ermita, Alabang, Mall of Asia and Festival Mall branches Illustrado magazine is sold in over 150 outlets around the Gulf, including Oman and Kuwait.
LETTERS TO THE EDITOR
Send your letters to: editor@illustrado.net
It’s amazing to read about the Hollywood celebrities who have fallen in love with our beautiful Filipinas in your Famous Filipinos column, February 2009 issue. It’s a real proof that our women are not only beautiful, but are seen as good partners in life even in a place like Hollywood where there are so many different people.
traditional practices at the conclusion of the story. We appreciate your keen interest in our article. ED. …………………………….. Hello to Annie B!
Dear Illustrado – where do you get ideas for your Annie B column? Is it patterned after reality? Are you talking about a specific person? Wala lang Sonia de Vera, Dubai – nagtatanong because I’m so much entertained by the wacky stories you come up with every month. …………………………….. Kakatuwa and heroine ng Illustrado! Reading her Another great Kabuhayan Feature! I am writing stories is like watching a Dubai-based Pinoy reality to you to express my appreciation of the articles show gone mad. The stories are so true and yet so you publish in your Kabuhayan column, and crazy! particularly lately the series from Francisco Colayco – teaching us Filipinos, in a very simple, Sana tuloy-tuloy ang saya sa Annie B. easy to understand way, how we should manage Apple Florencio, Dubai our finances. Keep on publishing interesting stuff, Illustrado!
I think publishing such a magazine which aims to show the world the better part of us Filipinos is really admirable. Your covers and fashion spreads are amazing. Keep it up guys! Thanks and keep rockin’! Noi B. Ditchon, Manila …………………………….. Hi there! I love your magazine covers. It looks fresh, hip and truly modern. I’m very proud to have a Filipino magazine like this. I hope I can catch a copy one day. I currently live in Cairo, are you guys distributing in the land of Pharaoh’s soon? Good luck! Malou Valdez Delamare, Cairo (Message posted in Illustrado’s Facebook Page) Thanks, Malou! We’re not yet in Cairo but we do have plans of expanding sometime soon. We’ll keep you posted. ED ……………………………………. Illustrado is doing a great job as an inspiring magazine. I feel so motivated every time I read your articles and I know that there are lots more to come. Your magazine makes me so proud to be a Filipino. And that is very important because being so far away from home, we tend to forget how it feels to be nationalistic. But what you are doing is to awaken the patriot in us and remind us that we are unique and that we have the capacity to excel and share great things around the world. Melisa Tenorio, Manama, Bahrain ……………………………………. We wish to congratulate you on this great successful mission. We love your mission and give our moral support. We are film makers with the same vision and are releasing a milestone Filipino-empowerment film entitled ISANG LAHI: PEARLS FROM THE ORIENT. Please check our site for the details: http://isanglahi.yehey.com Wishing you SUCCESS, HEALTH, WEALTH, and HAPPINESS! Cheers! Ayee Domingo, Associate Producer Isang Lahi, Tanchanco Trimedia Productions (Message posted in Illustrado’s Facebook Page)
I guess you could say that I’m like most Filipinos when I came to work here in the emirates – I didn’t have any definite financial plan. All I knew was that I’m here to work and send as much money as I can to my family to help support our life back home. I’ve been doing that for the last three years. Unfortunately, because of this, I didn’t have the chance to save any money – or maintain a safety net for emergencies. Now that the economy is bad and people are afraid for their jobs – I’m quite worried. I feel quite vulnerable because I have no financial fall-back. Hopefully, I will be able to pass this tough situation well so I can start again – this time, a lot smarter.
……………………………..
Hello, Illustrado!
For those who have reserve in place, it is prudent to over-extend that reserve for added security. If you think your cash reserve can cover one year of your expected expenses, then it is better to increase it to even 2 years. It depends on your comfort level. Sometimes you find yourself in an industry which takes time to pick-up when the economy starts to recover. In that case, you want to have enough buffer just in case you are made redundant.
I felt sad that a lot of people have lost their jobs in different places across the globe! Some are even clueless. In the blink of an eye retrenchment came and stole people’s active source of livelihood. The worst for most of those who got redundant is that they are unprepared. Most people do not have the buffer to sustain their living expense for three to six months until a new job comes. In this time of recession, where most if not all companies are laying off employees, it is even advisable to have one to two years of cash reserve. Unthinkable, but necessary!
If you find yourself still employed today, I suggest So thank you for last Feb’s article providing basics that you start building that cash reserve position. on how I should start securing my finances – I will This is the time I would agree in saying its better late definitely apply these from now on. than never. Consider it like this, every month that you survive in your job is an additional lifeline for Kudos to Illustrado and Mr. Colayco! you. This is not easy to do because it takes a lot of expense restructuring for you and your family. Work Christopher Manalo, Abu Dhabi on that BUDGET please! Another difficult thing to manage is that if you are nursing a Credit Card Debt, …………………………….. you may need the help of a debt consolidator.
I’ve been reading your magazine regularly for at least a year now and I’m thrilled that it’s even getting better and better. I always enjoy your excellent articles, and the beautiful pictures – especially fashion – that you always feature. Getting your new issues and collecting them altogether is something I like to do. I’m actually compiling your magazines to bring home when I go on vacation in April. Is it possible to get back issues (2007-2008) which I missed? Lisette Coronado Hi Lisette! You can call our office or e-mail admin@illustrado.net to order our previous years’ collection. Thanks for your continued patronage. ED. …………………………….. This refers to your article ‘Pinoy Courtship’ – it was interesting to read those ‘panliligaw’ basics but I think they’re already quite outdated. Young Pinoys these days really do not observe (or probably do not even know) such rituals like ‘harana.’ Pinoy singles are really more into the ‘shortcuts’ of courtship, the easy convenient way – whether for good or for bad. Omar Florcruz, Sharjah Thank you for your comment – point well taken. We did make mention of the change in our
The bad news is, retrenchment is not yet over. There will still be an additional wave after companies declare the first quarter earnings. Most especially for publicly listed companies, one way to increase their earnings per share is slashing cost/expenses. Unfortunately, human resource is part of the overhead cost. For those who are over-reserved, or who have surplus cash, then you might want to start acquiring investments on a bargain, be it in equities or real estate (depending on which countries). Remember, invest only money you will not need on the short to even medium term. Good luck to all! Best regards, Renato ‘Sam’ Samaniego, Dubai
SUBSCRIPTIONS
Get your regular dose of
The International Filipino
Delivered to you monthly. Subscribe on-line today Visit www. Illustrado.agilaglobal.net Or contact us at 04-3654543 or 04-3654547 And get a Free Gift with your annual subscription
10 FEATURE
Outstanding Women:
The Filipina BY: VICTOR SOLLORANO
Women have played vital roles that changed the course of history. In recent memory, the likes of former President Corazon C. Aquino of the Philippines, and Burmese political figure and recipient of the 1991 Nobel Peace Prize Aung San Su Kyi have been elevated into that realm of the select few that gave the world and their people a pure sense of hope to rise beyond suffering and oppression. Their inner light has impacted tens of millions in a world of ever changing socio-economic, political and military landscape. In the case of Mrs. Aquino, her courage was able to unite a divided opposition front in the early to mid-1980s and toppled 20 years of oppressive dictatorship. She restored democracy in the Philippines after she took the presidential oath in 1986 — a presidency that was plagued by military coup attempts. Despite the odds stacked up against her and her fledgling government, Mrs. Aquino who takes pride in being addressed by her nickname Cory survived her term of office and is now spending her golden years through work with nongovernment organizations and the pledge toward the cause for democracy and a better Philippines.
Madame Suu Kyi, according to various news reports, was first arrested from 1989 to 1995 because of her defiance of the ruling military elite that had been in power since 1962. Five years later, she was again imprisoned for two years; and a year later in 2003 she was again incarcerated for the Depayin incident where it has been estimated that 100 of her people have died in beatings by people supposedly acting on behalf of the regime. In prison, Madame Suu Kyi’s status was changed into house arrest which remains to this day. For people around the world, Madame Suu Kyi has a resounding plea: “Please use your liberty to promote ours.”
To this day, Suu Kyi is held under house arrest by the Burmese military dictatorship. The country, now renamed and popularly called Myanmar, has recently figured in world events when supporters of the pro-democracy movement that included Buddhist monks held street rallies that was quashed by the military in a violent show of force.
Women have had a definite impact on every man, woman and child on this planet by the mere fact that each have been born out of a mother’s womb. While deities in the last 2000 years or so have been assigned with a male figure, the more ancient literature in Eastern philosophy as in Tantric Yoga considers the divine energy — in other words the universe — a woman named Shakti.
The world’s population has reached more than 6.7 billion last year, according to the People Statistics of NationMaster whose data sources include the CIA Factbook and the World Development Indicators data base. In terms of weighted average, half or 50.2 percent of people in the world are women based on 2005 estimates or the latest available data on the ratio. Today, there are only 10 women leaders in the world, including Philippine President Gloria Macapagal-Arroyo. Despite this glaring imbalance in the rise to self-actualization or reaching full potential in career terms, women have made a mark and carved a niche in science, politics, economy, education, military and entertainment. To rise above the rest and, as in the cases of Mrs. Aquino and Madame Suu Kyi, face what seem like insurmountable odds and conquer the challenge, two distinct traits— or essence qualities, if you will—are at work: courage and persistence. Courage because
FEATURE 11 being afraid does not help the situation, any situation. Courage, according to Encarta Encyclopedia is bravery in the face of danger, where a man or woman displays confidence and determination and disregards personal safety. And persistence or its root word persist, which is to go on resolutely and stubbornly despite of opposition, importunity or warning—as defined by the Merriam-Webster’s Collegiate Dictionary, 11 Edition—is necessary because despite being brave and courageous, all effort would come to nothing by giving up. Intelligence and beauty, also, yes, but these qualities are variables that in this day and age can be controlled through learning programs and surgical procedures. It is more likely that when it comes to extraordinary circumstances, destiny or fate, if you believe in such philosophical ideas, have something to do with a woman’s rise to immortality, or a man’s for that matter — as in the case of India’s revered Mahattma Ghandi who was an iconic figure in his country’s struggle for freedom from British colonial imperialism. Mahatma, by the way, means great soul. Yet, there is no denying that among the
world’s outstanding women the Filipina exudes a certain aura that sets her apart from the rest. Brains, beauty, courage and persistence aside, the Filipina exudes a warm heart that is seldom there in other women. Other than a machine that could survey brain wave activity, science still hasn’t come up with a device that could measure the emotional warmth of a person. This is something, at this point in time, only another human being can feel. This is something that makes a Filipina truly unique among the women of the world. Apart from Mrs. Aquino, another truly outstanding Filipina is the late scientist Carmen C. Velasquez. Born in 1913 and educated both in the Philippines and in the US, Dr. Velasquez is a zoologist who studied fish parasitogoly and discovered 32 species and a new genus of digenetic trematodes, as well as two new species of namatodes in fish groups of the Philippines and new species of Capillaria in human intestines. Her works are published in The Journal of Parasitology. Last December, four distinguished Filipinos and a Filipina made it to the prestigious Ten Outstanding Young Men (TOYM) award. The
lone Filipina was Karen Davila, a broadcast journalist, news anchor and member of ABS-CBS’s investigative team. According to TOYM literature, Ms. Davila banked on her beauty, talent and drive in using mass media as a tool for education and an instrument for change. “As an advocate, she sees herself as a vessel for empathy and positive action,” according to TOYM literature. “Off-camera, she walks her talk, using her celebrity and influence for advocacy work for global institutions, such as World Vision and Habitat for Humanity.” These days, women of Philippine descent are making a mark in their respective fields of endeavor the world over. You can find them in Filipina Women’s Network, for instance, a Website for outstanding women in North America. Tracing the Filipina’s Philippine roots, Gabriela Silang would definitely crop up. Hailed as an anti-colonial fighter for her revolutionary struggle against the Spanish regime. An active women’s organization in the Philippines is named after her. A military general in the revolutionary army, Silang is revered as a brave warrior and great leader and serves as inspiration to many women that deal with today’s social issues.
12 FEATURE
Beyond the Filipina Stereotype
Sino ka, Pinay? BY: KAREN GALARPE
Back in the early ‘90s while waiting for my turn at the immigration counter in Tokyo, the Filipina woman in front of me — my seatmate on the plane — seemed to be squirming. I could hear the immigration officer asking her the usual questions and asking the same things over and over again. Then pointing at me, the officer asked her, “Is she with you?” Both of us said no. A few minutes later, she was asked to follow a different officer to another place. When it was my turn, the officer seemed to spend more time scrutinizing my papers including my plane ticket from Tokyo to Los Angeles (I was in Tokyo on a transit visa). After a couple more minutes, she stamped “arrived” on my passport and waved me through.
was included in the dictionary,” says Erlita P. Mendoza, assistant professor at the University of Santo Tomas and a cultural researcher. The sad thing was that a few years ago, ‘Filipina’ meant ‘maid’ in the Oxford English Dictionary and in a Greek dictionary.
I didn’t realize how long the process took, but my brother who was picking me up said he was waiting for almost an hour and almost everyone on the same flight had already exited the terminal. He even called the hotel to check if I decided to go ahead. Well, what can I say? That was the time when there were a lot of Filipina entertainers — called Japayukis — entering Japan and overstaying, so most likely, every Filipina was screened for a longer time.
The root cause is economics, says Mendoza. “The migration trend is from the countryside to urban centers as people look for jobs. If jobs are limited, the natural course is for Filipinas to look for greener pastures so they can continue in their traditional role as nurturers. In fact, when you ask OFWs why they go abroad, they will say, ‘para may maitulong sa pamilya.’”
Rosemarie Tacorda Ramos, an assistant marketing manager at a five-star hotel in Dubai, shares the same viewpoint. “Because of poverty and wanting to elevate the plight of their families, some Filipinas settle for something less. They’d go to other countries to be domestic helpers even though they are educated complete with a bachelor’s degree, or would close their eyes and accept to be Japayukis in exchange for better financial returns.”
Japayuki, TNT, DH Time was when not a few people thought that the Filipina abroad was any one of the following: Japayuki, mail-order-bride, domestic helper (DH), TNT (tago ng tago), even gold digger on the lookout for a wealthy foreigner husband. “It is very telling in fact that the world has taken notice of the volume of Filipina women abroad so much so that the word ‘Filipina’
Madame Remedios ’Fe’ Cabactulan
Rosemarie Tacorda Ramos
But although some Filipinas end up as such, not all Filipinas are like that, and certainly not in the Middle East. “Some may have the wrong impression that most, if not all, Filipinas here in the Middle East are house helpers,” shares Madame Remedios ‘Fe’
FEATURE 11
14 FEATURE Cabactulan, wife of Philippine Ambassador to the UAE H.E. Libran Cabactulan. Nothing is farther from the truth. Madame Cabactulan reveals that in the UAE, for instance, “60 percent of about 300,000 Filipinos are professional and skilled, working as engineers, architects, and occupying other managerial or supervisory levels. Twenty-five percent are semi-skilled, working in supermarkets, hotels, restaurants, and other related establishments. Only 15 percent are household-employed, working as house helpers, cooks, drivers, and gardeners.” She continues, “Equating Filipino women or Filipinas to domestic helpers, Japayukis and mail-order brides is a myopic appreciation of what Filipinas truly are. Such negative image of Filipinas was perpetuated by those who had deficient education or are not fairly aware of global developments and possibly those with racial motivations or illusions of superiority akin to the colonial past. A sufficiently educated individual aware of global developments would have known that Filipinas have graced the fields of law, politics, science and other substantive fields both globally and in the Philippines, with equal, if not superior, excellence with their Filipino male counterparts.” Changing perspective
perspective. The early OFWs opened new options. Today’s OFWs can pursue other fields. The old image of the Filipina may not be completely erased, but the perspective is now being widened.”
And as for Filipina OFWs, Puyod says, “Reading will help a lot. I hope reading books and periodicals of substance will become a part of the Filipino lifestyle so that wherever we are and whoever we are with, we can initiate or contribute to worthwhile or meaty conversations. Let us not dwell too much on show business and telenovelas. Empowerment too, can help, aside from having the initiative to meet people.” Mariecar Jaya-Puyod
Mariecar Jara-Puyod, senior reporter for The Gulf Today and president of the Filipino Press Club-UAE, says, “There are Filipino women achievers in the UAE — community leaders and those occupying middle to senior level positions in companies. Engr. Mary Jane Alvero, married to an Emirati, was given a leadership award for her management style in her company, which is into geosciences. The entry of more educated and more skilled as well as more intelligent and more ambitious Filipinas in the workforce has improved our image as a people.” A call to action
Indeed many Filipina women have been recognized globally for their world class achievements. There’s Dr. Josette Biyo who won an award for excellence from Intel for inspiring students to do research. She even has a planet named after her, Planet Biyo. We have our two Filipina presidents, Cory Aquino and Gloria Macapagal-Arroyo. “The world took notice that two women in the Philippines became presidents. They have shattered the glass ceiling whereas other countries have not had a woman president,” adds Mendoza. And then there is Dr. Fe Del Mundo, a well-known pediatrician in her 90s, who is credited for inventing the incubator. And who wouldn’t be proud of Lea Salonga in the field of music; Josie Natori and Monique Lhuillier in the field of fashion; and even Margie Moran, Gloria Diaz, Melanie Marquez, and Precious Lara Quigaman who all won worldwide beauty pageants? The present wave of migration is also changing the perception of the Filipino abroad, says Mendoza. “Due to economics, better educated Filipinas are abroad and are working as highly skilled professionals entering diverse fields. Expect a change in
of OFWs.” Puyod agrees, “Writing about negative issues — the plight of prostituted women, the abuse they suffer — will be good for this will somehow pave the way for people to move forward and do something about these social problems.”
To further enhance this positive image of the Filipina abroad, the government, the media, and the Filipina OFWs themselves have to do what they should. “The government should do its responsibility of overseeing and protecting the Filipina woman who’s out there,” says Mendoza. “Wag nilang pabayaan para di sila maging vulnerable to abuse. They should also show more resolve or teeth to champion their cause.” Mendoza adds that there should be training programs and awareness programs in the Philippines so that Filipinas will be aware of the different cultures they will live in, and so that they will assert their rights and not allow themselves to be abused. “The media should be a partner in documenting the OFW experience — both the good and the bad — to educate OFWs and their families,” adds Mendoza. “The OFW phenomenon is already part of Philippine life. There should be a conscious effort to uplift the image of society and
“Filipinos should be more self-aware. Strive to be better individuals. Raise your standards. Give more emphasis on strengths and build more confidence,” says Rosemarie Tacorda Ramos. She notes that there is the “Filipina who puts on a sad face, highlighting her heavy financial burden in order to earn sympathy from the boss and get a salary increase. It’s a shame because she couldn’t think of anything but her problems rather than highlighting her strengths and importance to the team.” Instead of dwelling on the negative, Filipinos should “be more encouraging to fellow Filipinos and respectful to Filipinas, recognizing that Filipinas are as talented and capable as everybody else,” says Ramos. “All these combined will lead to a better society in general which will boost everyone’s morale and eventually lead to better standing in society.” And act now. Madame Cabactulan says, “Filipinos should continue to be forward-looking and forge ahead to face the challenges of the world. The time to start moving is now. We should view ourselves with a much-improved image. With a higher level of confidence and a strong will to carry on, perhaps Filipinas should elevate further their participation in activities both local and international aimed at further enhancing themselves as women and contributing to the global march for women empowerment.” Take this month’s celebration of women and the International Women’s Day on March 8. It’s time to celebrate the new face of the Filipina OFW — confident, empowered, and successful. Taas noo, Filipina!
16 ILLUMINATI
Foretaste of Diasporic Literature BY: KRIP YUSON
Young Fil-Ams, or Filipino Americans, are just discovering the historical background behind Filipino diasporic literature as well as homegrown Philippine literature in English. In leading the remarkable exodus to foreign spaces, Fil-Ams have become a mainstay in the USA over the past decades. Of close to 90 million Filipinos as of the latest count, nearly a tenth live and work abroad. The United States has over a million and a half officially registered citizens of Filipino stock, but the so-called TNT (tago ng tago; ‘hiding always’) or illegal immigrants may push that number to as high as three million. Of these impressive numbers, a good percentage would naturally wind up as creative and/or academic writers, forging a literature that has strong ties with the Motherland. Two distinct features of Filipino diasporic literature emerge. One, it is written in a second language, English, with which Filipinos have been more than familiar for over a century. And two, the output may now be said to compete strongly with, if not carry the possibility of eventually overwhelming, the literature being written back home. While literature in the Philippines is written in a variety of languages, including the national one of Filipino that is Tagalog-based, as well as at least four major regional languages (Cebuano or Sugbuanon, Ilocano or Iloko, Ilonggo or Hiligaynon, and Bicolano), English-language writers still hold sway.
ILLUMINATI 17
It is English that is used in education, business, government, law, and the mainstream print media. Only in the electronic media (radio and television) and Filipino movies do local languages take over. Official communication is almost always done in English, while office and street conversation is carried out in a patois called ‘Taglish’ — a combination of Tagalog and English, with speakers alternating between sentences and phrases in both languages, and often mixing up words and declensions — within the same sentence — with bilingual adroitness. Often a swell of pride and a tinge of mischief accompany self-aware use of Taglish. Commentators on the use of this mixed language still chortle over the episodes of social immersion in the 1970s, the decade marked by militant protest against the Marcos regime, when ‘colegialas’ — Catholic private school girls — as exemplars of the elite class, tweaked the strict use of proper English in the classroom in favor of a Valley Girl-type of creative expression. The street slogan “Huwag matakot! Makibaka!” (Don’t be afraid! Join the struggle!) gained cute transposition into “Don’t be takot! Let’s make baka!” In this day and age of mobile phone use, the economical feature called SMS or Short Message Service, aka “texting,” has been welcomed with typical passion by characteristically conversant (or gossipy) Filipinos, leading to the distinction for our cellsite-dotted environment as the “texting capital of the world.” Texting allows us to alert associates that we will be late for a meeting, since we’re tied up in urban traffic, or to ask home for an instant grocery list, get the latest basketball scores, exchange felicitations, engage in flirting banter or adulterous arrangements, and pass on countless jokes, including political ones that have helped unseat a president. Apart from the shortcut codes that make use of numbers in place of long syllables (“D8” means “date”), bilingual crossovers allow the Filipino much room for elaborate punning. Amusement over streetwise merging of Filipino and English leads to distinctly flavored commercial signage, e.g. “Goto Heaven” for a corner kiosk serving a kind of congee (‘goto’). Cebuanos have popularized a food plaza that serves seafood three ways:
sugba (grilled), tola (stewed), or kilaw (vinegared, as in ceviche). Contracting the three vernacular terms equals SU-TOKIL, which turns into Shoot To Kill in the restaurant sign. Why, Pinoys (as we like to call ourselves colloquially) don’t even need to make fun of languages; one will do — that familiar second one. Thus, a flower shop bills itself as Petal Attraction, a bakery as Bread Pitt, a haberdashery shop as Elizabeth Tailor. Call it revenge for the ‘fifty years in Hollywood’ that followed ‘three centuries in a convent,’ to make light of our colonial experiences. Filipinos spoke, and the intelligensia or ‘ilustrados’ wrote, in Spanish before the 1899 Treaty of Paris turned over the islands for the imperialist exercise founded on the rationales of Manifest Destiny and Benevolent Assimilation. National hero Dr. Jose P. Rizal wrote two novels in Spanish while in Europe to lead the ilustrados’ Propaganda Movement in the 1890s. We might say it was a foretaste of diasporic literature. American rule from 1899 to 1946 featured a kind of benevolence all right. Filipinos were taught English. An old joke recalls those classrooms of the 1900s where Filipino kids were herded, there to repeat strange lines for inadvertently applied rote learning: “The cow is an animal with four sides.” The Filipino’s version of the beast of burden, a water buffalo, is called ‘carabao.’ To this day, some American tourists refer to it as the caribou. Such has been the give-and-take that Pinoys often mock the process with wicked recall of early second-language exercises: “A is for ey-pol,” recites the first-grader. In any case, English-language writers (not necessarily readers) still outnumber those who write communication or literature in the native languages. Now that call centers have become a major source of employment for those whose mimetic ability — helped along by a good dose of American music and movies since childhood — has reached mastery of the ‘schwa’ and the twang, verbal skill in English may soon see regeneration after decades of consternation over the deterioration of Filipinos’ English usage.
Meanwhile, Filipino American writers now outnumber their counterparts writing in English in the home country. But it is the superb quality of diasporic writing that suggests that the future of Philippine literature in English may rest largely on the continuing accomplishments of Filipino writers abroad. The training is more highly developed, the arena tougher, the competition keener for publication and distinctions in the international front. The happy note is that relations between homegrown and expatriate writers are increasingly being fostered. There is growing awareness of one another’s value as Filipino voices of strength and distinction, for the most part subsisting as they do on the rich material that Philippine history and character of nationhood offer as a unique providential source.
18 FEATURE
Big Beauty Business BY BERNADETTE REYES
With the current economic downturn experienced in many parts of the world, people from all walks of life have been tightening their belts, and are steering clear of luxury purchases. Others have even gone to the extent of cutting back on basic consumption to minimize expenditure. Yet in spite of these difficult times, a significant number of cash-strapped individuals still manage to spend on beauty products. Is it for the incessant pursuit of looking good, or a psychological ‘feel good’ purchase? Regardless, as financial institutions, property companies and other businesses continue to falter, the beauty industry seems to show no signs of slowing down.
FEATURE 19 In fact the global beauty market which includes skin and hair care, make-up, fragrances, cosmetic surgery, health clubs and diet pills is currently estimated at US$360 billion. In the United States and other parts of the globe, people spend more each year on beauty products and services than they do on other expenses such as housing and education. According to a consumer and retail report of NPD Group Inc., nine of out 10 American women they surveyed, age 18 years old and above, said they use skin care, make-up or fragrance. In the Philippines, the beauty industry grows annually from a high single to double digits, according to a 2007 AC Nielsen Philippine Retail Index Report. Independent data provided by the Makati Business Club revealed the female segment as the biggest market of the beauty business in the country. Local industry sales of cosmetics and toiletries is estimated at approximately PHP90 billion per annum or an annual expenditure of PHP2,250 for every Filipina. This amount does not include visits to salons and spas for treatments, monthly dues for fitness clubs or cosmetic surgeries. The beauty business has also attracted the male population of the country which contributes to the industry’s growth. While the purchasing power of men for beauty products compared to women is nominal, the male segment is seen as a promising market. Sales from this market is estimated at PHP3 billion annually, a significant figure which has prompted industry players to manufacture beauty products engineered specifically for men rather than the usual unisex products found in stores. Multinational companies such as Unilever Philippines, Colgate-Palmolive Philippines, Procter & Gamble Philippines, Johnson & Johnson and Avon Products Manufacturing are among the dominant industry players that cater to the growing demand of the local market. Local companies have also joined the bandwagon with Splash Corporation as the only Philippine company that made it in the top 10 list of major players in the country. Splash claims it is the overall No. 1 in the skin care category in the country with exfoliants and whitening lotions as its core products. In recent years, however, beauty trends in the country and overseas have transcended hair, skin and body products. Today, more and more Filipinos are encouraged to enrol in fitness or health clubs and frequent spas for their health and wellness needs. To authenticate this claim, the Philippine spa industry has shown tremendous growth in recent years. According to the Spa Industry Profile Philippines 2003-2007, the spa
business has grown 74 percent since 2003. About three-fourths of the spa facilities in the country are considered stand-alone day spas while one-fifth are spas located in hotels and resorts. Spas compete with each other in terms of price and services offered. Massages and facials are the most common services while others offer body wraps and similar treatments. The report found out that about 60 percent of the spas in the country offer complimentary food or beverage as an added service. Given the income prospects of spas, a number of local salons have in fact converted a portion of their establishment to accommodate spa services. According to the Department of Tourism, the country is home to world-class spa facilities. In the recently concluded Asia Spa Awards 2008, The Farm in San Benito in Batangas won the Spa Retreat of the Year besting 15 other nominees from other Asian countries. The Mandala Spa & Villas in Boracay, Tirta Spa Boracay, Sanctuario Spa Manila, Amezcua Wellness Center, Mandarin Oriental Hotel Group, and Plantation Bay Resort & Spa in Cebu were also nominees in the event. The presence of medical clinics and ambulatory cosmetic surgical centers are also on the rise which further strengthens the beauty industry by and large. The demand for surgical and non-surgical cosmetics procedures have increased in recent years which help fuel the industry. Some of the more popular clinics such as Belo Medical Clinic and Calayan Surgicenter have already gained recognition in the Philippine beauty industry and abroad. Another notable source of growth for the industry is the anti-ageing products and treatments. This has paved the way for the proliferation of dermatological clinics that offer non-invasive treatments such as botox treatment, non-surgical apthos thread facelifts, microdermbrasions and peels to push back the years.
In support of the growing beauty industry, several organizations have been set up to oversee its members. The Chamber of Cosmetics Industries of the Philippines (CCIP) serves as the umbrella organization of the cosmetics and personal care industry of the country. Under the CCIP are specialized groups including the Spa Association of the Philippines, Inc. (SAPI), Cosmetics, Toiletry and Fragrance Association of the Philippines (CTFAP). As the beauty business continues to boom, the Philippine government is simultaneously taking measures to regulate the industry. An agency named Food, Drugs, Cosmetics and Devices Administration (FDCDA) shall take the place of the existing Bureau of Food and Drugs (BFAD) which will be given the power to order the ban, recall or pull out food and all health products such as drugs, cosmetics, fragrance and devices that fail to comply with safety standards. FDCDA will also be allowed to conduct random spot checks on establishments such as spas and medical clinics for compliance and issue cease-anddesist orders. The bill has already merited the approval of the Senate of the Philippines and shall be enacted into law pending the approval of the Philippine Congress. The seemingly insatiable demand of consumers for beauty and health care products and services has sustained and continues to strengthen the beauty industry in the Philippines. Whether the demand ensues out of the quest for physical perfection, an escape to forget everyday problems or simply for maintenance of hygiene and good grooming, beauty is everybody’s business. So the next time you think of buying a tub of anti-wrinkle product or a sachet of whitening mask, indulge. After all, millions of people worldwide are saving up for the same timeless luxury.
20 KABUHAYAN ENTREPRENEURSHIP
Zigzaggen Bags BY: BERNADETTE REYES
In lieu of the global economic slowdown, these days graduating college students are worried about not being able to find employment soon after graduation — but five BS Management graduates of Ateneo de Manila University are a testament that in these times of crisis, graduates can land good opportunities with a little ingenuity and a lot of wit. “It all started out as a thesis project in one of our subjects,” says Geline Chua Caedo, one of the five college students who is behind the success of Zigzaggen bags. Together with Angel Talastas, Rachel Anne Sy, Twinky Valeriano and Richard Lim, Geline pooled in PHP20,000 from their savings and baon to produce the necessary starting capital to put their thesis project to work. “We came up with a list of possible products to produce and sell until I suggested a project we did in high school. We made small bags out of old newspapers.” Geline adds.
for different names and translated them into different languages. That’s how we came up with Zigzaggen. We found it very appropriate for our product,” Angel explains. The bags were to be sold at the Ateneo Celadon Young Entrepreneurs Show inside the campus. The group were surprised about how much attention their bags received from shoppers. “During the bazaar in Ateneo we sold more than our target. In fact we more than doubled our projected sales,” Rachel recalls.
are able to help manage the disposal of old newspapers and encourage the use of biodegradable materials instead exploiting animal skin which are considered trendy bag materials by fashion experts. Zigzaggen is a brand that hopes to create a fashion statement without having to harm the environment. “Fashonistas buy bags made of animal’s skin or fur like snakeskin or wool to achieve a unique look. Zigzaggen bags will help you achieve the same chic and fun look without exploiting animals and eventually help in the preservation of the environment,” says Rachel.
Named after a Dutch word, ‘Zigzaggen’ — meaning ‘to weave’ — the brand suggests how the bags are made. Zigzaggen bags are made of strips of recycled newspaper woven on the outside. It comes with a cloth lining on the inside which is glued and sewn on the newspaper. To ensure the bags hold well, synthetic leathers are used as frame for support. Even the handles are made of this material to ensure durability. “We wanted to give our bag a unique and interesting name. We researched
Convinced about the potential of their product, the group started producing more bags this time to be sold to family and friends while a big part of the production goes on display in bazaars. To the group’s surprise, business started making headway as they sold bags more than they expected. Rachel believes more than sheer luck, it’s their ingenuity that paved the way for opportunities to unfold. Not only are their bags unique in style, they are environmentfriendly as well. The group likes it that they
Zigzaggen bags are not just about the skindeep. Says the group, their bags are both stylish and functional. Not only can it hold the usual purse fare, mobile phones and make-up kits, it can also carry additional weight such as a hard-bound college book. Each bag is tested for quality control to make sure it as able to hold heavy items. “Our bags can carry even heavy items such as books. We had our bags undergo strength testing to ensure they don’t break easily,” says Twinky. As a testament to the
ENTREPRENEURSHIP KABUHAYAN 21
bag’s strength and durability, Geline to this day uses a red newspaper-weave handbag which was a produce of their first batch of bags. “Our bags can withstand the test of time. I use this bag (showing her year-old handbag) all the time and sometimes water gets into it but it survives,” Geline quips.
just have to ask from friends and neighbors. So far, even after a year of producing bags, we never had to buy newspaper for our production,” Angel adds. The group is looking into the possibility of expanding its product line to include clutch bags, wallets, and purses.
Still, utmost care must be observed to ensure Zigzaggen bags last. To care for the bags, owners are advised to keep the bag from prolonged exposure to heat, water and other liquids. To clean, wipe with dry cloth or napkin.
While Zigzaggen doesn’t have direct employees as of the moment they are able to augment the income of a group of housemaids whom they tap to weave the banig or mat for them. The assembly or sewing stage of the production is subcontracted to a bag-maker in Marikina. School taught them to be innovative to put up with changing demands of the market. The first batch of Zigzaggen bags was simple in design. Soon they were able to come up with more sophisticated designs adding pockets, flaps, buttons and zipper on their bags for functionality and to keep up with the latest trends. Today Zigzaggen bags come in a variety of colors and shapes including V-striped, H-striped, Flat, Boat, Bob and Vee. Zigzaggen bags retails for P300 to P600 a piece and are mainly sold in bazaars and on the Internet through Multiply, a social-networking site. The group also accept consignment to boost sales.
While putting up and running the business seems like it’s all a piece of cake, the group said they had their share of difficult times. “To coat the newspaper, we tried varnish, paint and other materials but the varnish caused the material to become brittle and yellowish. When we tried using paint, the idea of using newspapers as our material was lost,” Rachel recalls. After digging into a lot of research work and practical applications, the group discovered a special coating that made the bags not only durable but water-resistant as well. After perfecting the use of newspapers as raw material, the group is currently weighing the options of using other recyclable biodegradable materials such as magazines and yellow pages of telephone directories. “This endeavor makes us realize how much waste we produce and what we can do to earn something out of what people see as junk. Using recyclable materials such as newspapers is also cost efficient for us because we don’t have to shell out as much for capital,” says Twinky. “Our raw material is also easily accessible which we obtain almost at zero cost. We
Today, as Geline, Twinky, Rachel, Angel and Richard continue to retail Zigzaggen bags, they also managed to find a full-time employment in different companies. While they pursue their respective careers, they say they will continue with the business they put up and have even bigger plans for the brand in the future. They believe it has the potential to be a big hit in the market because of their unique offering. Twinky admits they are mulling the possibility of
exporting their products at the proper time. “Right now we are in the process of further research and development. Once we are ready, we will sell our products internationally,” Twinky says with an air of confidence. While waiting for that to happen, the group takes delight in the fact that they are each pursuing their respective careers while other fresh graduates their age go to one company after another seeking employment. “People our age have lots of great business ideas going on in their minds but not everyone is successful in making those ideas a reality. Some even graduated with flying colors but are still jobless. We are lucky but we are more thankful we have each other as friends,” says Angel. For inquiries, e-mail zigzaggen@yahoo. com or contact +63 917 7932295 and +63 917 5377401.
22 KABUHAYAN
Philippine exporters secure deals at
Gulfood 2009 Based on partial reports, about US$13.2 million worth of business deals have been generated by the ten Philippine food exporters/ manufacturers who exhibited at the recently-concluded 14th Gulf Food, Hotel and Equipment Exhibition and Salon Culinaire (Gulfood) in Dubai. The Philippine Pavilion featured Philippine processed food and fresh food products, such as canned tuna, sardines, pasta and noodles, mixes and sauces, preserved fruits, Filipino delicacies, desiccated coconut, and fresh fruits and vegetables. The Philippine participation in Gulfood is part of the international promotion activities for Philippine food exports of the Department of Trade and Industry (DTI) thru the Center for International Trade Expositions and Missions (CITEM) under the International Food Exhibition (IFEX) Philippines banner. IFEX is the country’s premier trade event for quality and delectable food ideas held annually in the Philippines during the month of May. IFEX 2009 will be held on May 15-17 and will feature the distinct fiesta food experience of Philippines. Last 23 February, 2009, Gulfood Show 2009, the Gulf region’s leading exhibition on food, beverages, food service and hospitality, was officially opened by Shaikh Hamdan Bin Rashid Al Maktoum, Deputy Ruler of Dubai and Finance Minister at the Dubai International Convention and Exhibition Centre (DICEC). Gulfood Show is considered a strategic platform for buyers and sellers to conduct business and showcase for manufacturers, distributors, and suppliers from around the world, representing all of the key sectors within the food and hospitality trade. The show featured more than 3,300 companies from 76 different countries. The largest national groups at Gulfood include Germany, Italy, Turkey and the USA.
During the opening of Gulfood 2009, the Philippine Pavilion was graced by the presence of Philippine Ambassador to the United Arab Emirates H.E. Libran Cabactulan and Philippine Consul General to Dubai H.E. Benito Valeriano. Also present at the Gulfood Show were Agriculture Attache for the Middle East, Gil Herico and Ms. Lucille Ong, Chairman of Philippine Business Council-Dubai. Assistance was provided by the Philippine Trade and Investment Center-Dubai and the Philippine Department of Agriculture. The show ran until February 26. All of the exhibitors expressed their satisfaction at the excellent sales results and indicated that they have met their participation objectives. Overall, expectations of the food delegation were met, especially on the quality of serious buyers met during the event. Of which quite a number had extensive infrastructure, from distribution to retailing, not only in GCC but also in other countries. The Philippine companies were also able to observe market characteristics, product trends and competition. A merchandise tour was also held by the Philippine delegation after the exhibition in Abu Dhabi. The Philippine delegation hopes to return to the next show in 2010. According
to CITEM, organizers of the Philippine participation, they have already coordinated with the Dubai organizers and requested for a bigger exhibition space next year. Ms. Tonette Salazar, CITEM Project Manager, hopes that they will be able to accommodate the large number of Philippine exporters who have signified their interest to join the Philippine Pavilion. The combination of a sizeable population with a high per capita purchasing power and presence of large Filipino community provide for an attractive and lucrative market for the Philippines, particularly in the food sector. The Philippines, both government and private sectors, cognizant of these opportunities, will continually pursue promotional activities to ensure the success of Philippine food exports in the UAE market.
MONEY KABUHAYAN 23
estment
inv
Purpose-Driven Investing BY: FRANCISCO COLAYCO
Some things may seem so basic and should be part of common sense. But actually, many people do not think out issues carefully. Most do things on impulse and those who are not impulsive, analyze a little before assuming things will work out after partial thought. They take action based on goals that are not sufficiently detailed. The biggest example of this phenomenon is the hundreds of thousands of OFWs who invest their hard-earned savings on businesses offered to them that are clearly unsuitable to their particular situations. And why did they invest? They were simply driven by their general desire to earn more money. The ’how, when and the why’ issues do not even get serious attention. They rush to invest without defining their expectations. Worse, they do not even compute what they will make out of it versus the possible risks of failure. They invest based on the assurance of trusted friends and relations who are not even qualified nor experienced enough to give them such advice. This kind of confused decision process is demonstrated every day. It is so common for OFW families to rush investing in tricycles, FX taxis, sari-sari stores, etc. When asked why they invested, nine out of ten are not able to say why except to say: “I wanted to get into business and make money.” Their objective of getting into business is valid. But in reality,
the investment does not serve the real purpose of making money; not when the thought processes end there. No further thinking goes into asking whether or not the particular business will, in fact, make money for them. They listened to stories that their investments would be profitable based on the experiences of others. They should have at least asked themselves two more questions. What is it that I should earn and how will this investment make me earn that amount? The failure to ask these questions is precisely because people generally do not define their purpose clear enough so that they can study it sufficiently before they decide. Cultural nuances There are three Tagalog phrases that, to my mind, reflect perhaps this cultural
flaw in our thinking processes. These are: “Pwede na” (That’s good enough), “medyo” (more or less) and “akala ko” (I thought that, or I assumed that). These words show thinking that is not exact and accurate. Unfortunately, this kind of thinking finds itself in the work place resulting in mediocre performance. Overseas, the Filipino worker behaves differently. He is extremely productive and the reason is because he is given specific and detailed work objectives, which are measured on a regular basis. The reason is clear. Rules and other work-related systems are required. Supervision is consistent. Proper tools are provided and the workers are given feedback of their productivity very quickly and regularly. There is no room for imprecision.
24 KABUHAYAN MONEY
In most local organizations, decision processes are mostly influenced by behavioral or cultural feelings and practices. Shortcuts are more the rule than the exception. Most questions or doubts are resolved based on assumptions. Even where strict rules on quality control and management systems are in place, the quality of action still, more often than not, falls below standards. Supervision is perceived most lacking when it comes to service industries. When supervisors face a situation where they have to choose between sticking by the rules and “hurting the feelings” of either clients or co-employees — rationalization wins. They start thinking that the employees will feel bad if their attention is called and cannot work well anyway. So, they allow them not to follow the strict rules. All the other employees see these bad examples. Eventually, everybody follows the wrong standard and quality suffers. How would you overcome these things? One way is to start on the financial aspect of your life. After all, finance will probably be the most precise part of your personal life. Practice being precise in the management of personal finances, it encourages care in the thinking process in work, family and other relationships. The first exercise in managing personal finances is to know where you are financially at any point in life. Our CFE Team gives the basic principles and “commandments” but reminds you that you cannot start on a journey without a map. A Personal Statement of Assets and Liabilities and Personal Income and Expense Statement are requirements to get started. With these tools, you can be more precise in moving forward to make your Personal Financial Plan. With such a plan, you can draw up alternative road maps to reach the same personal financial goal and to better assess the opportunities that come up. No short cuts, no “pwede na,” no “akala ko,” no “medyo” can be allowed. MONEY IS A FAMILY MATTER Your personal financial plan should always involve your family. After all, you are supporting a family member, one way or the other. It is common sense to involve them in the planning cycle from the very beginning. But you might be tempted to give a different picture of
your earnings either higher or lower than what it actually is. In truth, family you left behind will always think that you will earn a big amount and that there will always be enough to share with them. When you first leave, you will not know the exact circumstances of your employment and living conditions. It is best that you do not make promises to send any money precisely because of the unknown. However, it is best to understand and agree on exactly what your family priorities are and the order of importance and amounts for each that the family needs. Send only the amounts needed for each priority in the order of importance. Before leaving, make it a point to bond with your family. Include budgeting and coping with the financial crisis as part of your bonding activity. An admirable couple I know shares their bonding activities. They have two teenage boys who they believe are their biggest helpers in saving and managing their family finances. They talk about money matters to their kids to show them that they are trusted and considered mature and responsible. They are allowed involvement and some degree of independence. They can suggest where the cuts in expenses will be. They know where the savings go, because the purpose of savings is their vacation fund. Here are some of their practices: • Have a positive attitude during discussions on money matters by sounding confident, honest and open. • Ask questions to find out where the kids are coming from and there should be no lectures especially no ‘talking down’ as if the kids do not know anything. • Old money disagreements should never be brought up again. • Have a vacation fund. Everybody agrees on where the next vacation should be with a target cost. Everybody agrees on the amount to be slashed from the household budget that will go into the vacation fund. •Before going to the grocery, everybody agrees to a grocery list. As a very strict rule: “What is not on the list cannot be
bought.” • Agreement not to have any househelp. Everyone agrees to what each person is assigned in house chores. No need for incentives either because the goal is to have a vacation as planned. The vacation is already the incentive. • Budget for electricity and water is clearly understood. They know how long each appliance can be used to keep within the budget. • Cell phone usage is strictly charged to each one’s personal allowance. • Recreational activities are chosen so that they are not costly. If your family does not live with you, you might consider sharing these with your spouse back home. Ask them to start implementing some of it even in your absence. When you go home for a vacation, make sure that you sit down for a serious discussion to make a personal financial plan involving your family. Then, you can truly say that your whole family is one in clarity of purpose for your sacrifice living in a foreign land.
26 PHILIPPINE LAW Illlustrado looks at common questions concerning legal issues in this new column written by Manila-based lawyer Atty. May Flores.
‘Til Death Do Us Part? BY ATTY. MAY FLORES
Writing about the topic of breaking up a marriage seems inappropriate at this time. It seems too soon to talk about falling out of love when the romantic month of February had just passed us by. But I’ve chosen to write about marriage, and how a marriage is legally ended by virtue of Philippine Law. It’s not my intention to make people fall in love less — but just to be more careful with our choices, particularly the persons we choose to officially share part of our lives with. Perhaps it is fitting to begin with what makes a legally valid marriage. Personally, I think the married state can be a beautiful state of union and bliss. But the requirements for it are so simple, that the participants are given no warning as to how complicated marriage truly is. That is a realization that usually comes after a couple’s decision to call it quits. Getting Hitched For a couple to be validly married in the Philippines, the man and woman must have legal capacity, which generally refers to the age of majority – which is 18 years old. They must get the necessary government-
issued license. They must freely give their consent — which actually makes the dreaded shotgun marriages invalid — in a ceremony in which they personally declare their “I dos” (no proxies allowed) before a solemnizing officer who the law authorizes with the power to marry them. Now, marriage is a serious contract. It is very difficult to end it legally. The law intentionally makes it so because it defines marriage as a “special contract of permanent union” and the “foundation of the family and an inviolable social institution whose nature, consequences, and incidents are governed by law and not subject to stipulation, except that marriage
settlements may fix the property relations during the marriage within the limits provided by [law].” So a husband and wife may stipulate matters relating to property — who owns what, and the like — but they can’t stipulate an expiration or termination to the union. Now, property relations are an interesting topic, but let’s tackle that some other time. Right now what we’re trying to find out is how spouses can voluntarily end their marriage. There are two ways: one is by obtaining a declaration of absolute nullity, and the second is by decree of annulment.
PHILIPPINE LAW Declaration of Absolute Nullity Declaration of absolute nullity applies to a marriage that is void ab initio, or void from the beginning. A marriage is declared such when any of the essential or formal requisites is absent. These are the requirements we discussed earlier; legal capacity and consent are considered ‘essential requisites’ and marriage license, the ceremony and the authority of the solemnizing officer are the ‘formal requisites’. There’s also a special case called the sui generis case of void marriage that can be found under Article 36 of the Philippine Family Code. A marriage under this article can be void if at the time of the marriage ceremony, one of the parties was “psychologically incapacitated to comply with the essential marital obligations of marriage — even if such incapacity becomes manifest only after.” Of course, the term ‘psychological incapacity’ is a loaded phrase, even for us lawyers. Courts usually will require expert opinion to determine an action for nullity. Decree of Annulment The other solution, decree of annulment, may be obtained if the marriage is deemed ‘voidable.’ A voidable marriage is one that is considered valid but can be voided on annulled because of a vitation of consent or a defect in consent if there is fraud or force or intimidation on one of the contracting parties. The classic example is that of the ‘shotgun marriage’. However, misrepresentation of one party as to character, health, rank, fortune or chastity does not count as fraud that can constitute grounds for annulment. The law requires that people perform a reasonable level of due diligence when it comes to choosing prospective spouses. Alternatives Now, there is this thing called legal separation that allows husband and wife to live separately and to dissolve community or conjugal partnerships. In this case, the offending spouse will have to forfeit their share of net profits earned by the partnership. The offending spouse is also disqualified from inheriting from the innocent party. In addition to that, the offending spouse loses custody of minor children — with the exception that no child under the age of 7 shall be separated from the mother unless there are compelling reasons for the court to decree such.
It should be noted, though, that legal separation does not end a marriage. The marriage subsists and neither spouse is allowed to remarry. Divorces are also interesting to mention. Since there is no divorce in the Philippines, some think that obtaining a foreign divorce decree can suffice. The only type of foreign divorce that Philippine law recognizes is one that is initiated and obtained by a foreign spouse of a Filipino. Even if a Filipino resides in a different country that recognizes and validly decrees divorce, that is not recognized if the spouse is Filipino as well. The law states: “where a marriage between a Filipino citizen and a foreigner is
27
validly celebrated and a divorce is thereafter validly obtained abroad by the alien spouse capacitating him or her to remarry, the Filipino spouse shall have the capacity to remarry under Philippine law.” That is the only case where divorce will be recognized in the country. As a final note, I feel duty-bound to remind readers that legal discussion in this column is no substitute for legal advice. And that I do exhort you to keep falling in love. Just remember to be careful with choices you make — especially on whom you are legally making a part of your life.
28 SUCCESSFUL PINOY SPIRITUALITY Every month best-selling author, radio and TV personality, motivational speaker and TOYM awardee Bro. Bo Sanchez shares with us words of wisdom on enriching our spiritual lives.
Expanding Your Capabilities:
5 Principles
BY: BO SANCHEZ
MY mission is to bless you. My mission is to help you live life to the full. And my credentials for this? I’ve failed more times than many others. And because I’ve failed so many times and learned from my failures, I’m successful beyond my wildest dreams. People ask me how I’m able to do all that I do. Let me give you an idea of my responsibilities. (Warning: Some people actually feel tired just reading this list, so take a deep breath.)
Of course, I’m fanatical about spending time with my family. I play with my sons every day and take my beautiful wife out once a week to a romantic date. We also have four family vacations every year.
I lead four ministry organizations. I speak in a daily radio show, a weekly television program, and a daily video show at preacherinbluejeans.com. Each year, I churn out three books, produce four audio/ video teaching series, and write more than 200 articles. I publish seven magazines, maintain four websites, send out my online newsletter and write blogs for my website - bosanchez.ph. I lead a virtual community called the Kerygma Family and oversee an incredible sales force called the Kerygma Ambassadors. I also travel extensively, more than 300 times a year all over the Philippines and around the world — leading retreats, seminars and the like. I also am proud to say that I read all my email and respond to most of them.
And each year, I read three books a week, listen to the same number of audio books, and read thousands of magazine and Internet articles. Oh, and I hop on a stationary bike one hour a day.
I run a homeschool center to help parents learn how to homeschool their kids. I lead a financial consultancy organization to teach Filipinos how to save for their future. I operate a tiny organic farm, a real estate business, and manage a few more small businesses.
How do I do all these things? Let me share with you five principles. Key #1: Believe you’re bigger. It’s a common fact that we only use 10% of our brain’s capacity. Can you believe that? We’re wasting 90% of what we have. I believe we are blessed with more capabilities than we think we have. But we belittle ourselves. We think we are insects so we live insect-sized lives when actually - we’re giants! I believe you can earn ten times more than what you earn now. You can help ten times the number of people you’re helping now. Don’t limit yourself because you’re bigger than you think you are.
Key #2: Be consistent with the fundamentals. Every morning, I enjoy time with God. Every morning, I pray, “Lord, let me love every person I meet today.” Every morning, I read my life mission, my list of dreams, and my annual goals. And throughout the day, instead of exposing myself to bad news, I digest good news available. Every night, I thank God for His blessings of that day. Yes, the reason I live such an exciting life is because I’m boring. I’m repetitive. I do the same basic things again and again, and again and again. I now realize that the reason I can do the thrilling and exhilarating stuff is because I do the boring basics every single day of my life. Every day, I’m grateful. Every day, I think positive. Every day, I love. Every day, I select what I watch and — and stick to what can make me grow. The more I live on planet Earth, the more I agree with Jim Rohn when he said that “There’s really nothing mysterious or magical about success. Success is simply the consistent application of fundamentals.” Be boringly consistent and you’ll find success knocking at your door.
SPIRITUALITY SUCCESSFUL PINOY 29 Key #3: Focus on your core gift. To be honest, I have few talents. I don’t know how to cook, how to dance, how to write a computer program, or how to solve the Rubik’s Cube. I don’t know how to do geometry, trigonometry, and calculus. I’m totally lost in chemistry, physics, and biology. Neither can I fix a leaking faucet or do carpentry or repair my car. But this is what I can do very well: communicate. So I focus my entire life on that one thing. I write well and I speak well. And I delegate everything else to people who are better than I am. I have a general rule I follow in my life: I don’t like complicating things just to impress you. So instead of giving you 329 psychological questions filled with scientific babble to help you discover your core gift (so I could impress you with how intelligent I am), let me just boil it down to two simple questions. Stop reading this article until you answered both. What do you enjoy doing? What are you good at? For some of you, it’s technology. For some of you, it’s teaching. It can be selling stuff, or cooking, or music or advanced trigonometry. (Yes, I’ve heard there are such strange creatures walking on the face of the earth.) Key #4: Build your network. My wealth isn’t my money. My real wealth is my network of friends. I don’t think anything great is accomplished without a team. A few months ago, I was reading about the world of horse-pulling competitions. That’s where huge horses the size of elephants pull massive concrete blocks behind them. The grand champion could pull an incredible 4,500 pounds. If the average weight of a Filipino is 140 pounds (which happens to be my weight before I eat my breakfast), that means this super horse could carry 32 Filipinos — without wheels! And the second placer horse can pull a slightly lower but still impressive 4,400 pounds. That was when the organizers got curious. If these two horses pulled together, how many pounds could they carry? Could they pull 8,900 pounds? They harnessed both horses and were shocked with the results. When pulling together, they carried the mind-blowing weight of 12,000 pounds.
My message? Teams are powerful. Alone, I can do things. But with my team, I don’t add but multiply what I can do. I keep networking. I meet people. I build bridges. So I surround myself with a bunch of people who have impeccable character and fantastic skills. I network with Mentors, Preachers, Administrators, Accountants, Programmers, Lawyers, Financial Wizards, Multi-millionaires, Media Experts, Businessmen, Architects, Engineers, etc. And every day, I constantly expand my team. Key #5: Create an autopilot system. Every time I enter into a project, I always do it with a team around me. And I choose my team well. I have simple criteria: I choose men and women who are humble team players and who are experts in their field. I search for impeccable character and fantastic skills. And together, we create
a system for the project that’s replicable and duplicable. It’s got to run on autopilot without my supervision. I appoint someone to be project head. After six months, I don’t want him to bother me anymore except for major directional issues. If he still bothers me for tiny matters, I’ve chosen the wrong leader — or I trained him wrongly. Limitless Capacities Here’s what I’ve learned: Love is limitless! It has no boundaries. I do what I do because I want to love people. Each morning, I wake up and ask myself, “How can I bless people today?” And so I stretch. I go just a teensy bit beyond what I think is my limit — and my capacities expand — because I want to bless the world. You can expand your own territories too. You’re only limited by your love and imagination.
30 SUCCESFUL PINOY SUCCESS PRINCIPLES
Marching your way to Success! BY: JEFFREY ‘XIMO’ RAMOS
After you made preparation in January and felt the passion of love and success in February, it is time to continue your march to success this month! I want to share with you a vital ingredient of triumph which you already had since you were born. Unfortunately, this facet has been slowly diminishing as you grow older. This is your FREEDOM. So, sis and bro, alamin natin kung ikaw ay tunay na malaya patungo sa tagumpay. You are your own prison “For growth, men need freedom from any influence that dwarfs or weakens the spirit”. - Jose P. Laurel, Sr. Are you really free? Hindi ka man nakakulong o naka-posas physically, hanggat nakatali ang iyong pagiisip sa paniniwalang talunan at gumagalaw ka sa anino ng prinsipyo ng ‘hindi ko kaya’; or yung ‘puwede na’ - wala ka pa ring kalayaan. I was so inspired and motivated by a recorded message Pastor Ed Lapiz on freedom. Sabi niya, “marami ang nagsasabi na sila ay malaya pero sa totoo lang sila ay alipin ng kanilang sarili.” He mentioned that we are a slave to sin; to the punishment of sin. We are also enslaved by our bad nature: from a bad mouth and prejudice against other people, etc.”
The good news he said is that we can be free from all these things. Another ‘imprisonment’ hindering you, sis and bro, is called narrow-mindedness. Ito yung pagiging makikitid ang utak - pilit na pinaninidigan ang maling paniniwala at ang ayaw makinig sa paliwanag. ‘’Ang sabi nga lang ay makinig ka at kapag natapos at ayaw mo — at least nakinig ka at nalaman mo man lang ang iyong tinanggihan’’, sabi pa ni Pastor. Maraming ganito kaya ang biyaya ng tagumpay ay di nila matagpuan. These are the people who close their ears when invited to business opportunities; they are the people who do not wish to hear valid reason and explanations; they are those who are already in pain and yet deny the truth and ignore those who are trying to help. At sabi pa ni Pastor Ed Lapiz, “Sila rin yung mga tao na kung makatanggi sa banal na aklat kapag iyong inalok ay para bang hinahagisan mo ng granada at kapag inaya mo sa pagsisimba or pag-aaralan ang Banal na Salita ay para bang inaaya mo sa
pagpapakamatay. Sila rin yung nagsasabi ng ‘sarado ako, de candado.” Ito ay isang piitan na dapat nating matakasan. It is because of narrow–mindedness that we let so many opportunities pass us by. The truth shall set you free Freedom! Iyan ang maibibigay sa iyo ng pagsasabi ng totoo. It is one of the requisites of success, remember? People who are successful say what they want to say and speak their mind and heart. They speak to whomever they want to talk to because they speak the truth. Para sa kanila may kalayaan kang magsalita at gumalaw kapag nasa iyo ang katotohanan. Naintindihan mo? Magsabi ka nang totoo. Pero sa totoo lang, hindi ganuon kadali ang pagsasabi nang totoo. First, you consider that you might hurt the person you are talking to; second, you think that you might hurt the people concerned; and third, you might feel uncomfortable or hurt in the process of telling the truth. But because you want incorruptible success — you have to master telling the truth. You gain something in telling the truth. “If you tell the truth, you have infinite power supporting you; but if not, you have infinite power against you”. - sabi nang dayuhang si Charles George Gordon Kung gaano kahirap magsabi ng katotohanan, ganoon rin kahirap magtago ng kasinungalingan. In fact, mas mahirap pa.
SUCCESS PRINCIPLES SUCCESFUL PINOY 31
The truth about telling the truth When you tell the truth, isahang beses lang ito. It will be uncomfortable, even painful at times, yes, but it will only be once. Para ka lang kinagat ng ‘langgam’ — na kasing laki nang kotse. The uncomfortable feeling, the uneasiness will be there. But after that, it will all go away, once and for all. Pag nailabas mo na sa iyo – may mga kapalit na ito – a comfortable feeling, freedom, and another chance to get back what was lost from you. Free your past to enjoy your present Freedom is needed to maintain and enjoy success. And there is no other way of achieving freedom than letting go of yourself from your fears and anxieties, from the dream stealers, from conditions and too much planning and more especially from your past incompletes. You have to free yourself from things pulling you down. Anything that stops you rather than encourages you towards your ambitions is a hindrance to freedom.
anyone, just let go – patawarin mo na – kalimutan mo na para maka-move on ka. Mas marami, mas maganda, mas maayos, mas kapakipakinabang, mas pa sa iyong nakaraan ang naghihintay sa kasalukuyan. • Para mapigilan at mabawasan ang mga ‘kakulangan,’ gamitin ang 4D’s sa tanggapan, sa bahay, o kahit saan ka man. • Do it! Kung sa tingin mong kaya mong gawin, tapusin at kumpletuhin kaagad ito. • Delegate it! Kung sa tingin mong kailangan agad ngunit hindi mo kayang tapusin at kumpletuhin, ipagawa sa ibang tao but make sure that the status is reported to you. • Delay it. Kung sa tingin mong magagawa mo, but only after something that is more urgent, itabi ito at i-sulat sa reminders mo! • Dump it. Kung hindi mo kaya, sabihin at huwag tanggapin. • Maglagay lagi ng space sa iyong buhay. Ayusin ang bodega, alisin ang hindi na kailangang bagay; give away things which are no longer needed, donate clothes that you hardly use. If you have space, you have a place to put the blessings coming in. Dapat Marcha… Hindi Cha-Cha!
And the number one thing na pumipigil sa iyo ay ikaw na rin mismo. Complete your past! Gusto mong malaman kung paano? Ito ay ginagawa rin ng maraming tagumpay na tao.
Nope. I am not discussing charter change here but sharing with you the kind of forward action that YOU should do in maintaining what you have learned and started.
• If you have any unfinished business with
Continue
moving
forward.
Marching
produces energy and endurance. It has a beat called perseverance! There is a push every time you make big steps. Ang iba kasi ito ang ginagawa - ‘one-step forward twosteps back’ like the cha-cha, kaya mabagal umusad sa kanilang pangarap. And another thing, in your march, you could do worse than to pattern it after Lupang Hinirang, our national anthem. Mabilis, taas noo, at malakas! It is right that we stop and stand up whenever we hear this tune whether we are at work, at school or even in the movies. Ang pagkakamali lang minsan ay kapag natapos ang tugtog, nalilimutan natin ang mensahe ng pagiging Pilipino. Kaya ngayon, bawat galaw at bawat marcha ay dapat pasulong, may paninindigan at may paniniwala na nangyayari na ang maganda at matagumpay sa iyong buhay: isang marcha, at hindi cha-cha. Ang kalayaan ay sumainyo tungo sa matagumpay na buhay, mga sis and bro!
Have your own website or run your own online biz with just PHP25 or AED2 per day Are you a Filipino entrepreneur looking for added sales? An enterprising Pinoy with a freelance or home-based business? Or a kababayan wanting to start your own ‘negosyo’? Soar with the Philippine Eagle -
Agilaglobal.net One Community. One Global Marketplace.
INFORM > PROMOTE > SELL> EARN > SHOP
WOMEN OF SUBSTANCE 33
BY: ALFRED ‘KRIP’ YUSON
A modest monument stands on a corner prime estate in Makati, dramatically depicting a woman astride a horse, hair and skirt wild in the wind as she spurs her steed on while waving a bolo. Everyone knows her to be the legendary Gabriela Silang, wife and eventual widow of Diego Silang who led a revolt in the Ilocos region against the Spanish colonizers way back in 1763. When the firebrand was assassinated, his widow who had fought by his side took over the reins of the uprising, until she was captured and executed. María Josefa Gabriela Cariño Silang has since personified the militant Filipina who not only holds up half the sky, but takes (over) the initiative to ensure that that sky does not drop and wrap our archipelago in more destitution, whether in terms of justice or living comfort. One other female figure depicted in commemorative public art in Metro Manila is Melchora Aquino, better known to schoolchildren as Tandang Sora. She was 84 when the Philippine revolution broke out in 1896. A store she managed in Balintawak became a refuge for sick and
wounded revolucionarios. Thus she earned the title of «Mother of the Katipunan.» Refusing to disclose Katipunan Supremo Andres Bonifacio’s whereabouts to Spanish authorities, she was deported to the Marianas Islands, returning only when the U.S. took over in 1898. She lived on till the age of 107. A district and a road in Quezon City were named after her. She also became the first Filipina to appear on a Philippine banknote, the 100-peso bill from the 19511966 series. Then there was Gregoria de Jesus, also known as Aling Oriang, who became the wife of Andres Bonifacio. She founded and became vice-president of the women’s chapter of the Katipunan, and served as the custodian of the Katipunan documents and seal. From these three women warriors of our historic past, who represent the heroic quality of Filipinas, the jump is easily made to contemporary times and their considerable presence in national affairs. The whole world knows of Corazon Aquino, our first lady president. Presently, too,
aside from our President Gloria Macapagal Arroyo, four of our senators happen to be ladies, if of a rather random range in terms of substance, especially since the controversial, ever-fiery Miriam Defensor Santiago is said to give menopausal women a bad name. Indeed, no sawali or glass ceiling stops the Filipina from achieving what her male counterpart does. Often enough, countless tributes come her way, especially to those who have blazed their own trails in their respective fields. For a sampling, we can cite some who have most often been honored with citations beyond the national: Cecile Licad, Lea Salonga, and now Charice Pempengco among our outstanding music artists, Loida Nicolas-Lewis as international entrepreneur, and Josie Natori as lingerie designer, among many other up-andcoming fashion experts of note. One may cavil that success stories do not necessarily identify a person’s substance. That can only be a moot point. It is the essence of the Filipina that embraces creative and entrepreneurial genius as
33 WOMEN OF SUBSTANCE
well as various other traits that make them shine like the jewels of a race, such as theater stalwarts Atang de la Rama and Daisy Avellana; literary goddesses Edith L. Tiempo, Carmen Guerrero Nakpil and Gilda Cordero Fernando; Impy Pilapil, Agnes Arellano and Jullie Lluch as paragons in sculpture; Grace Padaca as an exemplar in public service. Too many jazz divas to name, ditto for painting and dance, or those engaged in publishing and communication arts. Our female movie directors have fared extremely well. We may also include beauty titlists who gained their crowns — such as Gemma Cruz and Gloria Diaz — not only because of physical grace but also through their distinctive personality; make that substance.
photographs by encapsulating the Filipina’s facets in lyrical if pithy prose. Anent Elegance, I wrote: “In 1521, Magellan’s chronicler Pigafetta extolled a queen in the Visayas as ‘young and beautiful; her mouth and nails were very red, while on her head she wore a large hat of palm leaves, like the tiara of the Pope.’ Indeed, the Filipina has since been recognized the world over for her sleek and regal image. “Evidence is rife in our own art, on magazine covers, live on TV, from Amorsolo’s portraits of country lasses bathing in streams to models conquering the international ramp, or beauty queens for whom grace has been the winning Xfactor.
How many coffee-table books have been published in the past decade exalting the Filipina? It is not just her beauty that guarantees inclusion in such tomes, but her manner, style, accomplishments, unique quality; make that her very essence.
“The soulfulness of the Filipina shines through, reflecting in her confidence the best of both worlds, East and West.
In the 2004 book Filipina: A Tribute to the Filipina Woman, produced by Editions Didier Millet of Singapore, several Filipino writers were asked to frame the captivating
On the quality of Determination, Angelo R. Lacuesta cited «her quiet strength, the soft, water-drop persistence of her enduring life and love.» On Sensibility, Jose Y. Dalisay
“Her eloquence of spirit spells sheer elegance.”
Jr. wrote: «She is devout and will kiss the divine hand which guides her life, but in her earthly existence, it is her hand that guides her family and nation.” Lauding her Devotion was Cesar Ruiz Aquino: «An inherent part of her character that cannot be overlooked is her exceptional capacity for love and devotion. The images of popular culture dictate that the former quality is magnified and the latter given scant, if any, notice. Yet the heart of Maria Clara beats not only with love for Crisostomo, but also with devotion to her duty. Without the latter, she would not be a true Filipina, and she would not be Maria Clara.” From the mythical Princess Urduja of Pangasinan, then, to Gabriela Silang (who has also been honored by all-female advocates of women’s issues who named their organization GABRIELA or General Assembly Binding Women for Reforms, Integrity, Equality, Leadership, and Action), to the fabled image of Maria Clara, all the way through to the iconic validity of Corazon Aquino (even if by way of extreme polarity, as provided by one Imelda Romualdez Marcos), the Filipina is all about priceless quintessence, in marvelous myriad ways.
WOMEN OF SUBSTANCE 35
Text by: Lalaine Chu-Benitez
They inspire, they motivate, and they delight. They show us that we can be significant and make a mark someday, despite our ordinary existence today. They show us that the true measure of a woman is not her beauty, possessions, stature or popularity - but the capacity of her heart, the strength or her character, the sharpness of her intellect, the clarity of her dream, the largesse of her spirit – her very substance. Illustrado presents six significant Filipinas from the emirates representing the varied roles our women play in today’s world. Each of them has contributed to the Filipino experience, in their own unique way.
36 WOMEN OF SUBSTANCE
Engr. Mary Jane Alvero Al Mahdi Outstanding Professional Trailblazing Filipina Photography By Mac Antonio
She led us through chemical labs smelling of foul waste water, through to dusty corridors where concrete slabs were stacked and tested for torque, weather resistance and other technical parameters mere mortals like us do not understand. Along the way, she stops and points to a nuclear test lab in one corner of the complex. All this time, her elegant abaya was fluttering in her stride as technical staff, mostly male, acknowledged the presence of ‘madame’. Taking in the surreal scene, I had to make a mental note to remember that this confident lady before us, is in fact a Pinay – a simple Filipina who has managed to break quite a few stereotypes in her trailblazing professional life. Engr. Mary Jane Alvero Al Mahdi, is quite the picture of female empowerment – a role model not only for Filipinas but for Emirati women as well. The San Pablo, Laguna native is the very first Filipina to have won in the prestigious Emirates Business Women’s Award (EBWA) in 2008, the first runner-up in the Professional Category – now part of an elite group of females lauded by the UAE government in lieu of their professional excellence, exemplary works and leadership. CEO of Geoscience Testing Laboratories (GTL) a multi-discipline testing company, Mary Jane runs a multimillion company of over 700 employees, with 4 branches around the country and 54 laboratories. GTL counts the prestigious Burj Dubai and the Dubai Metro as but a few of their impressive projects. A Chemical Engineering graduate, she started as a humble chemist in Al Futtaim in 1992. Armed with hard work, patience and the typical Pinoy talent for fostering good relationships, not to mention putting a premium on her professional education by earning two masters degree, one in Quality Management and another in Engineering System Management, the once carefree Adamson University student became a General Manager at GTL in 1998 - before her 30th birthday. She was eventually promoted to CEO in 2003. Mary Jane admits that she has been very fortunate to have been nurtured by the company which has put so much trust in her abilities. She also explains the definitive reason for her success - “My failures. If I didn’t make mistakes, I will probably not be as successful as I am today.” Married to an Emirati and a mother of a cute five year old boy, the selfmade top executive says that she is also lucky to have a husband and in-laws who have welcomed her to their family and have given her support in her endeavors. “My mother and father-in-law were the proudest parents when I received my award last year,” she remarked. With the EBWA just recently concluded, Mary Jane has been occupied with invitations to high profile events, speaking engagements, interviews, and has been featured in a documentary on local TV channel City 7. Through all the flurry of activities, she confesses that she’s surprised with all the fuss and how much attention has been given to her because, according to her, she still feels the same normal person. Truly, it is quite refreshing to see that despite success and good fortune, Mary Jane does not exude an air of arrogant self-importance and instead retains her sweet Pinay persona. She also still finds the time and motivation to support the Filipino community as one of the founders of the Filipino Digerati Association providing free computer application training to kababayans in the emirates. Whether she is making a groundbreaking statement of empowerment for Filipina and Emirati women, or showing that a simple girl can carve out her own hugely successful future, or debunking the myth that money and power corrupts, the story of Engr. Mary Jane Alvero Al Mahdi serves as an inspiration from quite a number of astounding angles.
WOMEN OF SUBSTANCE 37
38 WOMEN OF SUBSTANCE
Isabelita Warren
Dynamic Entrepreneur, Community Philanthropist and Devoted Mother Photography by Illuminado Ong Couture by Jimi Buenconsejo Hair and Make-Up by Jessie Tabla
If you see Isabelita Warren in action, you will understand what it is that makes this lady one of the most dynamic Filipino entrepreneurs in the emirates. She sets high standards, is brave, relentless, and she gets her own way – with her disarming smile. Originally a nurse, and now the creator of a locallygrown Filipino brand - Nanay Tuneng, Isabelita is also a wife, mother and grandmother meticulously involved in family life, and an active community philanthropist with a big heart. Truly, a look at her multi-faceted life makes one believe that it is really possible for women to have it all. This grand dame of the Filipino food distribution business in the emirates was formerly the Chief Nurse of the Saudi American Hospital in the 80’s. Together with husband, American Glen Warren, and their children, Isabel moved to Florida in 1995 and then eventually to the UAE in 1999. With the incessant traveling to the US and back preventing her from going back to nursing, Isabelita, decided to enter a different field of endeavor. In 2004, she established TriTrade International, a company which imports and distributes Filipino foods in the emirates, bringing to retail outlets favorites like Oishi prawn crackers, Barrio Fiesta condiments, Marifood bihon, Leslie Clover Chips, among so many other brands. Isabelita presents an interesting case study in business - starting out as first time entrepreneur - a one-woman-show - in a cut throat male dominated sector led by big players from the subcontinent. “In the beginning the entire family chipped in to do the jobs. We ran the office, took care of the goods and I even went to each supermarket myself trying to make deals with the retailers,” she recounts. “The competition was just waiting for us to fail. Fortunately, I am a very good saleswoman,” she says confidently. And that’s probably where this lady has a definite edge – in utilizing her straightforward attitude, great people skills and her natural Filipina charm to build solid contacts in the market. Today, TriTrade imports at least six container
loads of Filipino food products every single month and supplies to over 120 outlets nationwide. In 2005, Isabelita added another feather to her cap by developing, manufacturing and distributing her own brand of sauces, condiments, crackers and snack items – the Nanay Tuneng range. The brand was inspired by her late mother, who fostered love in the family through good food. “My nanay always made our family happy with food. Food was her way of showing us love. And of course, when you are here, far away from home, when you eat something that reminds you of home, you somehow feel comforted,” Isabelita says describing the core value of the brand. Apart from the good taste of home, Isabelita has also stamped her personal flair and experience on Nanay Tuneng items by ensuring that the product formulations are healthy and well-suited to the needs of an increasingly fitness conscious market. Still using food as a means to comfort people, but on a different dimension entirely, Isabelita has launched a month long feeding program on the occasion of her birthday in November 2008, which she plans to do annually. The project benefited 3,000 children in the 29 baranggays of Magdalena, Laguna. Furthermore, she is working on building a vocational school in the same town to provide opportunities to out-of-school youth. “This is my way of adopting my community and encouraging other people to make an effort to help,” she says. Here in Dubai, Isabelita is also a member of FILEX (Filipino Expatriates in the UAE Foundation) actively involved in the group’s fund raising activities and community programs. At home, Isabelita who is very ‘hands-on’ meticulously runs an efficient household where the family tradition of love and life around the dinner table continues. Just a couple of months ago the arrival of her fourth grandchild was celebrated with much joy in the Warren household – as always, led by the radiant Isabelita who is by all accounts the picture of a truly accomplished Filipina.
WOMEN OF SUBSTANCE 39
40 WOMEN OF SUBSTANCE
Mariecar Jara-Puyod Razor-Sharp Journalist – Fearless Filipina Photography By Illuminado Ong
Evasive interviewees would be well-advised to tread lightly when confronted by Mariecar Jara-Puyod. The petite Gulf Today Senior Reporter and President of the Filipino Press Club in the UAE, is one spirited journalist who doesn’t pull any punches when asking the tough questions. She’s one feisty Filipina with a sharp nose for news. “Dad said I am stubborn as a mule. Mom said ‘ang tigas tigas talaga ng ulo ko’ [I am so hard-headed],” Mariecar recalls how her parents did not want her to go into journalism. Her father Manolo Jara, a well-respected journalist, told her that it is a man’s world and that there is also a low rate of successful marriages in the industry because of the high demands of the job. However growing up with a father who traveled the world to cover events like the United Nations summit, that too one who bagged journalism scholarship programmes thrice: Berlin in the 60s, and Hawaii and Minnesota in the 80s, was just too much of an attraction for the former Managing Editor of St. Paul’s College high school newspaper ‘Pauliteen’. Add to that her exposure to friend of the family Julie Yap Daza, then a hot shot journalist with the Times Journal and RPN-Channel 9, not to mention childhood visits to her father’s workplace at the Evening News, Philippine Press Institute and Press Foundation of Asia – and Mariecar’s mind was set. She did, however, give in to her mother Susan’s wishes to try out public relations instead, albeit fleetingly, working at the Westin Philippine Plaza as public relations assistant in 1987 to 1990, and then as public relations chief of the Purple Line of the Light Rail Transit Authority from 2003 to 2005. “I prefer the newspaper industry because I like to move around, meet people, talk and discuss issues with them, and learn from them.” So Mariecar persisted and eventually found herself at the Quezon City Police main headquarters on Edsa on her very first day as a journalist – as a police correspondent for Tempo - on her birthday, the 13th of October 1984. She remembers all too well her father’s advice – that she should dress well and “bring ‘class’ to the beat so that people would respect her. Jara senior also told her that as a woman it would be easier to get information because men sources would somehow be more giving in providing details, but warned her that she has to be firm and put her foot down especially when she encounters sources who look down on women. After stints with Tempo, the Press Foundation of Asia, Philippine Tribune, Sunstar Davao, and the Manila Standard, Mariecar pursued her other dream – that of working abroad, when she eventually joined Gulf Today in 2005. Despite the male dominated industry in the emirates, and the tough demands of the job, she has stayed focused and resilient, eventually gaining the support and respect of her peers. She says that she has benefitted from learning the ropes of journalism in the Philippines, giving her the strong foundation she has now. Moreover, she is grateful to have parents who provided their children good education and encouraged freedom of expression at home - giving her the capability to bravely speak out her mind. The latter somehow explains her intrepid approach to reporting and to life in general. “A woman must be brave enough to voice out her opinion and views, because she will not get to where she wants if she would remain timid and shy,” she says. “I cannot please everyone and there will be people who may view me as egoistic or ‘mayabang’ [arrogant]. But, for me, it is better to be frank about what I feel.” As a Filipina thriving in a highly demanding and competitive field of endeavor, Mariecar highlights the importance and responsibility of driving one’s own circumstances. “In my experience, it is not difficult to be in a man’s world if the woman knows how to arm herself with knowledge, open-mindedness, and with straightforward and honest views, strength, skills, focus and determination. Our situation really depends on how we behave and conduct ourselves.”
WOMEN OF SUBSTANCE 41
42 WOMEN OF SUBSTANCE
Lilian Vargas Accomplished Filipina – A Real People’s Person Photography by Illuminado Ong Hair and Make-up by Jessie Tabla Accessories from Liali Jewellery
Referred to as ‘Gabriela Silang’ or ‘Mandirigma’ by those who know her well at the world’s finest duty free, accomplished professional Lilian Vargas has been an integral part of the growth of one of the region’s most prestigious establishments and exemplifies the wellrespected Filipina professional who has worked her way up from the ranks with talent, resilience and moxy. Close to her target retirement period, Lilian enthusiastically shares how she’s looking forward to “not waking up early, spending time with my family especially my grandchildren ages 10 and four, and sitting in a rocking chair by the garden.” But far from looking like the retiring Pinay who looks comfortable in a ‘rocking chair,’ Lilian is actually a dynamic and tireless executive, who’s still as excited as ever about making project plans for her department in a company where she has worked for the last 24 years. It’s been quite some time – Lilian joined the Dubai Duty Free in 1984 as one of the earlier batches of a skeletal salesforce tasked to serve the small number of passengers in the quiet airport back then. She started out as a sales assistant in the liquor department and from there she consistently made her way up, getting promoted to Sales Supervisor, then Shop Floor Controller, to Retail Manager and now the Manager of Customer Service and Shop Floor Administration. Throughout the years, Lilian has been integral in overseeing some 1,600 employees as well as recruiting people from different countries. In her current post, she manages all issues related to customer service, ensuring a pleasant shopping experience, handling complaints, and any other customer concerns in an airport that sees millions of passengers on a monthly basis. ‘’It has been a very challenging job and there are times when you get disappointed with the things happening around you. But I’ve never been a person who gives up.” Lilian says that that she’s always been one to completely immerse herself in her assignments with much enthusiasm, and that’s how she’s learned her job thoroughly.
Although one could argue, however, that the best tool in her arsenal of professional skills which has really served her well, in a job which mainly required dealing with staff and customers, is her notable people skills. “I deal with staff, especially in relation to customer complaints. It’s never easy because they [staff] normally have to go to my office to sit in the ‘hot seat.’ I don’t know all of them and it’s usually an unpleasant situation, but one that I try to manage well,” says Lilian. “I always try to find out what makes them ‘tick’, help them to understand things and assure them that I have their welfare in mind. I think I have a good knack for sizing up people and their potential, as well.” But Lilian is not all easy and agreeable; she is also a very strict manager who expects the best from her staff. She has a reputation of being a ‘tough nut to crack’ around the workplace. “I am strict, but I am fair,” she says. “And I always allow my staff to let their steam off.” And her formula seems to work – proof of that is her positive working relationship with the staff. “Somehow, people like to work with me. They love to work with a tiger,” Lilian observes, smiling. The ‘tiger’ lady is also fondly called ‘Gabriela Silang’ or ‘Mandirigma’ by close colleagues referring to her readiness to defend and fight for her staff whenever the need arises. Lilian’s personal style – a great mix of fortitude, positivity and emotional intelligence did not only pay-off in terms of career promotions, but it has fared her well, so much so that it has helped her form deep friendships at work. She has been one kind of person staff at the duty free go to when they need advice or simply someone to talk to. “People find it easy to approach me. Everybody loves someone they can talk to,” she remarks. Her colleagues’ high regard and respect is so well placed that it has stood the test of time and management restructuring, going beyond the workplace. Truth be known, when you talk about Filipinos at the Dubai Duty Free, there is no way you will miss out a certain ‘Ms. Lilian Vargas.’
WOMEN OF SUBSTANCE 43
44 WOMEN OF SUBSTANCE
Juliet Solas
Awarded Healthcare Professional – A Good Filipina Samaritan Photography By Mac Antonio
You would probably remember Sister Juliet Solas. Her chinita eyes which almost disappear when she smiles, her warm aura and quiet presence look distinctly familiar, though you might not be able to place it immediately. And you do probably know her, especially if you’ve been going to St. Mary’s Church, if you’re a Filipina who has given birth at Al Wasl Hospital, or one of the kababayans in the community who has received support from her and her group of volunteers. Sis. Juliet arrived in the UAE 25 years ago, part of the early batch of nurses who worked devotedly in a number of hospitals around the emirates. The mild-mannered Ilongga started her medical career in the country at the Rashid Hospital where she stayed for 3 years. She was eventually transferred when the specialized maternity facility Al Wasl Hospital was established in 1987. Here she has made an indelible mark throughout the years, particularly as the person incharge of the Neonatal Intensive Care Unit, supervising the care of pre-term babies or those born with medical complications. Her hard work and commitment to her job was recognized when she was given the Government Excellence Award at the Dubai Government Excellence Program in May 2007. Accolade aside, what best distinguishes this nurse more than her commitment to the nursing vocation is probably her capacity to extend her gift for caring well beyond the four walls of her workplace. An active member of the Legion of Mary since she was in the Philippines, Sis. Juliet is also one of the original founders and active leaders of the Filipino Community organization. The group arranges events for our compatriots at St. Mary’s Church, including the annual Simbang Gabi as well as mass weddings for Filipino couples. To date, the group has already facilitated the union of about 300 couples. The association also does hospital and prison visits extending support to sick or distressed Filipinos who may not have family or friends here in the UAE. “Working as a nurse is not easy. It means a lot of hard work and it can be really tough because you absorb all the problems of your patients in the hospital. So I turn to doing voluntary community work because it somehow refreshes and energizes me,” Sis. Juliet explains modestly. It is a simple remark but one that is laced with much paradox when one ponders that the good sister finds rest in doing even more work; that she gets relief from helping even more people with problems. But then again, a look at her warm smile and her gentle quietude and somehow you understand that this Filipina derives much happiness and satisfaction in giving much of herself to the needy. These days, Sis. Juliet is looking forward to another phase in her altruistic career – as she is put in charge of Al Wasl Hospital’s new Bereavement Services, a project in progress which has been created to aid mothers who are suffering from miscarriages or neonatal deaths. The work entails patient care coupled with counseling – a job wherein Sis. Juliet has significant experience, thanks to her tireless efforts in the community and her natural inclination to lend a helping hand. It is a daunting task for most people – the idea of taking on board both the health and psychological wellbeing of patients though a particularly difficult situation, can be very taxing. But not a tall order at all, for this good Samaritan of a Filipina who finds her strength in supporting others.
WOMEN OF SUBSTANCE 45
46 WOMEN OF SUBSTANCE
Clarita de Quiroz Craig Multi-Talented Filipina – Natural Kayumanggi Beauty Photography by Illuminado Ong
Any Pinay who’s hung up on whiteners and bleach should take a lesson of confidence or two from stunning kayumanggi beauty Clarita de Quiroz Craig. Her kayumanggi complexion and decidedly Asian features belie the fact that she is actually half Filipina-half Scottish – that is, until her speech reveals an unmistakably British accent. Born to Civil Engineer Estelita Tala Tala de Quiroz and Chartered Engineer Robert O’Neill in Abu Dhabi, Clarita shares the same childhood experiences as with any other third culture child. She spent her early childhood years in the emirates, moved to the UK, while visiting the Philippines from time to time - living a life made rich by the mix of cultures. She is not just your average looker with the enviable bone structure and the curves to match. Clarita is actually a multi-talented artist with sterling credits in music, as well as acting and modeling. She is a classically trained musician who started her vocal training at 13, and earned her grade 8 percussion and piano qualifications at the age of 15 and 16, respectively, at the Associated Board of Royal Schools of Music. Quite the passionate prodigy, Clarita, composed her first concerto ‘Inamorato’ at the age of 15 - during her school lunch time breaks, no less. In 1998, she was named north-east Scotland’s ‘Young Musician of the Year.’ Last year, Clarita released her first single ‘Summertime’ which featured Pharell Willian’s girls Kin 4 Life and HBO Latino’s La Bruja. The double single release also contained ‘Hypnotize’ featuring Flipmode Squad’s Baby Sham and Kayne West’s JNan. As for modeling, Clarita has done projects for prestigious companies such as La Senza, Ultimo, Boudich Lingerie, Channel 4 (UK), Wella, including numerous front page covers and fashion editorials for magazines. She has also appeared in the UK in Frankie Boyle’s End of the World show, Dan Clark’s How Not to Live Your Life, MC Harvey from So Solid Crew’s recent video If I Was Your Man, as well as MTV World Aids Awareness commercials. Currently, Clarita is filming in Dubai, acting in ‘City of Life’ – touted as the first feature film of the emirates. Although most of her life was spent in the UK, Clarita professes that she and her siblings had a very strong Filipino-influenced upbringing. “We eat Filipino food at home and have very close family bonds. We would see our relatives once a year and pay our respects to our lola, lolo, titos and titas. Even my Dad would wear a barong.” She says she is a proud Filipino and in fact has opted to carry the De Quiroz family name to keep her mother’s legacy. “My mom, who died several years ago, kept Filipino values alive in our family. That’s what I want to do when I eventually bring up my own children someday.” To Clarita, being Filipino means being family oriented, fun loving, simple, not materialistic, and just basically being a good person. These are traits she carries, which she believes has helped her get ahead in life. “These days, people are not just looking for models – they want role models.” A natural kayumanggi with true confidence and humility, Clarita has this to say to Filipinas aspiring for whiter skin, “Brown skin is beautiful – you stand out and you look young forever. Be happy with who you are and what you have. Because when you are happy and you feel secured, you look even better.”
WOMEN OF SUBSTANCE 47
48 MARKET ROUND-UP
Sunset Catwalk and Poolside Frolic Splash showcases its vibrant S/S09 collection amidst poolside revelry Dubai based fashion retailer Splash’s SpringSummer 2009 Fashion Show was a quintessence of sheer classic-luxe, haute couture and chic ensembles. Inspired by a tropical and floral theme, the show reverberated with a beautiful Old Town feel which was complimented by the venue, the Poolside Garden at The Palace Hotel in Burj Dubai. Splash played host to Dubai’s media, stylists, industry experts and fashionistas who were dapper dressed in their cabana chic threads. The sunset show was preceded by theme inspired cocktails and canapés served to guests lounging in the poolside cabanas and sun beds under the warm spring sun. At sundown, as the lights came on the attention moved to the catwalk built on the pool. The glittering fashion finish witnessed 26 male and female models sashaying the runway donning Splash’s SS09 collection. The outfits showcased come from collections that would be available in Splash stores right through the season until June 2009. Key inspirations for these were themes from the 80s and vibrant relaxed silhouettes. Models styled in elaborate back combed hair dos inspired by the 60s, ornate eye shadows and gigantic eye make-up walked onto the ramp wearing linen in colours like white, vibrant yellow, bougainvillea and azure blue. Next came summery cocktail dresses in luxe fabrics like chiffons and satins. These were followed by lively summer gowns, maxi dresses and kaftans styled with exotic rainbow colored accessories. The extravaganza continued with outfits showcased in an electric bright palette inspired by 80s styling. Super-trendy, cool and sexy; the pop flavor of the 80s was reignited to suit the fancy of bad girls and geeky boys. Bold and loud style statements personified the Trash-GlamPunkette look in mini-skirts, neon tights, cropped jackets and shiny leggings. This finally gave way to stunning party wear with bold prints, graphic tees, and color printed distressed denim. The music flowed into a perfect tempo, making it a befitting finale. Raza Beig, CEO-Splash, closed the show by walking the ramp for the show finale along with Nisha Jagtiani. Beig commented, “Splash fashion shows and parties have evolved to be one of the most awaited events in the region’s fashion and social calendar. Glamorous as always, the show forecasts the season’s global trends and how they transcend into high street fashion. We will continue to evolve while being spot-on trends and at the same time offer ‘value’ to our customer. Taking our commitment to our brand statement ‘Eye on Design’ forward, Splash promises to set higher fashion benchmarks every season.”
MARKET ROUND-UP 49
Max Spring 2009 Collection Hits the City Spring is in the city, and it arrived in an explosion of bold styles, elegant cuts, exotic finishes and confident vibes; in a new, trend-blazing range of fashion for everyone. Say hello to the Spring 2009 collection at all Max stores in your city. Say hello to your spring alter-ego, ladies. The Flower Fairy collection from Max combines elements from nature and Boho-inspired prints matching the season perfectly. Key to the season may be the butterfly as the motif du jour in 2009. It is just right as a symbol of beauty, femininity and the ability to be ever-changing. Bejeweled pieces return brighter, bolder and more elegant than before. The 2009 line is luxurious and exotic but with an understated glamour. The Max menswear range falls neatly into trends that reflect classic menswear with lots of relaxed elements; there is blurring between the smart contemporary look and the rock theme, with tailoring and skinny jean being just as relevant. It features relaxed tees, checked shirts that can be layered and slouchy chinos in crumpled, washed cotton. Denims with interesting vintage details, upgraded fabrics and stone wash with hints of dirt and stain marks influences contribute to a smartly diluted high-street look. Detail is key: right whiskers, fray marks, rips and washes give the vintage denim best value. Not to be outdone in the kiddie department, Max offers current childrenswear defined by vibrant colors and plenty of options. Refreshing and unusual color combinations, rocking tees for the boys, flirty dresses and minis for the girls and kids-friendly mixn-match products with adjustable waists, reinforced snaps and easy care fabrics are all on display. The Spring 2009 collection at Max also features plenty of accessories like jewellery, bag charms, broad belts, scarves; ties, cufflinks, belts, caps and messenger bags; and bright bags, brooches, and mobile cases. Footwear include wedge sandals, designer strapwear and EVA beach slippers for women, formal and sports shoes for men and casual shoes, PU shoes and PU sandals for the little ones.
Liali Honors Moms with Drawing Competition In honor of mothers, Liali Jewellery will be holding an on-the-spot drawing competition for kids entitled ‘Mom I Love You.’ Interested parties may visit the following Liali outlets to register for the competition - Uptown Mirdif on Saturday, 14th March at 4PM onwards and at the Mercato Mall on Friday, the 20th Mar. 2009, 10AM onwards. All participants get gifts and there are lot of exciting prizes to be won. Registration fee is AED 15, and all proceeds of the competition will go to the Al Noor Center.
Photography by: Illuminado Ong Styling: Zekundo Chu Hair and Make-Up: Jessie Tabla Model: Clarita de Quiroz Craig Accessories: Liali Jewellery
FASHION 51
52 FASHION
FASHION 53
FASHION 55
56 FASHION
FASHION 57
58 FASHION
FASHION 59
60 LIVING
Natural
Pinay Beauty BY: JR BUSTAMANTE
When it comes to beauty, Filipinas traditionally put the mestiza look up on a pedestal. We think that dark skin, Asian eyes and small, wide noses don’t quite cut it. We know true beauty is found within, but we are taught at an early age that the benchmark for beauty is having features we were born without. So we spend our money on products like skin whiteners or risky services like cosmetic surgery in the hopes of looking a little more like the fair-skinned, blue-eyed blonde models that grace the cover of western glamour magazines. But even if we go by that standard — times have changed. The western world goes ’ga-ga’ over mixed race beauties like Halle Berry or Vanessa Hudgens. And outside of the shallow, physical aspect, the combination of intelligence, wit and charm trumps skin-deep any day. Confidence, too, is a certain plus. And knowing all this, there really isn’t any real need to change ourselves in the effort of trying to feel good about ourselves. Still, if you feel the urge to enhance your looks, at least think twice before squandering some hard-earned money over a quick fix or worse — risking your health with dodgy chemicals or going under the knife. We Pinoys have quite a number of natural beauty alternatives out there that could be worth considering.
Papaya Papaya is a fruit tree found throughout the Philippines with its native species growing wild on Mt. Banahaw. It has a long history of being an effective medicinal plant. The leaves, fruits, stem and roots
all contain papain — a proteolytic enzyme popularly used for cuts, rashes or burns. The papaya fruit is a favorite among soap brands as it is known to provide a fair and healthy skin complexion. Papaya is also used as a key ingredient in cosmetics and lotion.
Gugo Gugo is a very large tree also found throughout the Philippines. When its bark is soaked in water and rubbed, it can produce a lather that can be used like a shampoo. It is said to be very effective in cleaning the scalp. The active ingredient of the bark is saponin.
Sabila The juice of its fresh leaves may be mixed with gugo and used as a shampoo to get rid of dandruff. It has several other different uses like as an emollient, astringent, aromatic, and tonic. It’s more popularly known as aloe.
LIVING 61
Kalamansi It’s not just for juice or sawsawan — the Philippine lemon is also a versatile beauty product. The juice of this fruit is used as a substitute for lemon as a hair rinse for women, making hair shiny and leaving behind a fresh, natural scent. It can also be used for bleaching freckles, or as a cheap remedy for itching or even for removing nasty ink stains from clothes.
Coconut Long before science discovered it to be an antimicrobial that can protect you from all sorts of viruses, bacteria and the like, coconut oil has already been busy providing tropical communities shiny, strong and beautiful hair. In the Philippines, it wasn’t so long ago when our ancestors depended on coconut oil for all their hair care needs. It’s said that coconut oil is effective in countering baldness or receding hairlines. Coconut milk or gata, can promote hair growth even more than coconut oil. Any condition that is affected by coconut oil will be similarly affected by coconut milk, especially since coco milk contains protein. It has been published that coconut oil can reduce hair protein loss, making it an important part of the hair care regimen.
Taas Noo, Pinay! The colonial mentality that has been ingrained in us from over 300 years of foreign rule may have made us feel less beautiful than we actually are. But we should no longer allow this to be. One will be surprised by how the world appreciates our exotic kind of beauty these days — a refreshing change from the Caucasian types that have always been the norm. It all boils down to being comfortable with yourself and the confidence you exude that is the major attraction. It’s not just the physical that will make one attractive to men — that’s something to remember before striving to change how you look.
62 COMMUNITY
Illustrado’s Women of Substance 2009 Event An Ode to the Empowered Filipina Woman
Saturday, March 28, 2009 4:00pm - 8:00pm The Montgomerie Golf Club Lawn Emirates Hills
Now on its second year, Illustrado’s ‘Women of Substance’ event – a program honoring empowered women in conjunction with International Women’s Day, celebrated on the 8th of March, is set to be bigger and better in 2009. Fresh from the success of 2008s event attended by over 250 of the local Filipino community’s crème dela crème, under the patronage of the Philippine Embassy in the UAE, 2009s Women of Substance will be celebrating 6 women honorees through the same successful talk show format. Adding excitement to the elegant coffee-afternoon event, to be held at the picturesque Montgomerie Golf Club Lawn, is a mini-fashion review, as well as a bazaar of women oriented products and services.
For inquiries or to request your invitation, contact 04 3654547 or e-mail admin@illustrado.net
Walk For Your Health 3 The 3rd edition of the ‘Walk For Your Health’ event initiated by Gawad Kalinga and the Filipino Healthcare Providers will be held on the 27th March at Safa Park from 7 to 10 am. This year one batch of participants will run around the 3.4 kilometers jogging track of the park, while the rest will walk after having their blood pressure checked by medical volunteers working in the public and private sectors. Philippine government officials and medical professionals have been invited to briefly discuss current issues and health concerns, as well.. More than a dozen Filipino Community (Filcom) groups lead by Pinoy Expats Auto Club in the Emirates (PEACE) and Scout Royal Brotherhood (SRB), are actively supporting the event as partner organizations. Art Los Banos, overall organizer, said: “We started this event in 2007 to link Gawad Kalinga with the various Filcom organizations in Dubai and the Northern Emirates. Now, it has become a big annual gathering where Filcom leaders, group members, friends and acquaintances get a chance to walk and exercise together. It’s a very healthy and enjoyable fellowship activity.” The first 500 registered participants will receive free t-shirts and entrance tickets. In addition, mineral water and sports drinks will also be distributed to all.
The affair is slated to be attended by over 300 high-profile women from both the international and Filipino community.
64 COMMUNITY
FIGME MPB Golf Challenges Filipino Golfers in the Middle East (FIGME) travel to Al Hamra Golf Club on the 27th March 2009 to enjoy a fun-filled tournament with all its members and golf buddies. The MPB Golf Challenge is sponsored by Mr. Giuseppe Campese, an avid Italian Golfer, FIGME Member and General Manager of Materie Plastiche Bresciane (MPB). Expected turnout will be around 70 golfers. FIGME has been an avid supporter of Bantay Bata 163, to which members have been generously contributing through golf competitions. In the MPB Golf Challenge, FIGME will be drumming up support from all its members and friends to raise funds for their forthcoming first year anniversary which will be held on 12th June 2009 to coincide with Philippines’ Independence Day.
Bisdak Forces Win Airsoft Competition The Bisdak Forces scored another championship finish after ruling the airsoft tournament dubbed «Operation: Desert Sniper - Game for a Cause». It was held at the Paintball Park in Dubai last February 20 and served as the year’s first event under the auspices of the Emirates Airsoft Federation, the umbrella organisation for all airsoft groups in the UAE. The Bisdak Forces scored the most number of points in a sweeping performance in the final round, which was a round-robin affair featuring four finalists out of the 16 competing teams. They also emerged as the only undefeated squad after playing a total of seven games in the elimination, semifinals and finals. Rounding out the top four placers in the one-day, 12-a-side competition were first runner-up Omega Red Strike Force (Lumad Ormoc), Delta Daggers and Airsoft Elite Group (AEG). Members of the champion team are Jeffrey Nabua, Benjamin Juen, Sandie Ignacio, Richard Gandiognco, Lester Lobingco, Yuri Jordan Canete, Alfredo Aguirre Jr, Ryan Encantre, Conrad Dimamaluan, Andres Avila, Benzon Gohing and Mark Maybuena. The team’s coach was Franzty Magsakay. Bisdak Forces also won the «Operation: Desert Thunder 2008,» the inaugural tournament of the newly organised Emirates Airsoft Federation.
Digerati Charity Drive The Filipino Digerati Organization, a volunteer group that works to share computer knowledge to fellow Filipinos recently held a charity drive to help workers who were hard hit by the current economic crisis. The group generously handed over rice, canned goods, cooking oils, toiletries, noodles and many other supplies through the Dubai POLO/OWWA office. Furthermore, the volunteers served 120 breakfast, 120 lunch and 120 dinner packs to feed displaced workers who were at the POLO/OWWA as well. The group composed of highly qualified professionals as volunteers, headed by President Arnel G Ramos and VPs Jennifer Guevarra, Cristina Ababan and Zeus Zaldos, has been working to elevate the standard of living of our less-fortunate countrymen by providing tuition-free computer courses. The group has managed to issue 2,500 certificates in the last 12 months, while training is currently ongoing for 1,500 more who will finish their course in April 2009. Digerati has three branches: two in Dubai and one in Sharjah.
ILLUSTRADO SCRAPBOOK 65
Editor’s Pick
ILLUSTRADO SCRAPBOOK
A platform for budding Filipino creative talent Theme: The Filipina NAIDA Photographer: Danabelle Gutierrez Model: Naida Cabungcal
EDS Photographer: Mark Cantalejo Model: Edilyn Rivera-Menzies Make-Up: Edilyn Rivera-Menzies INSPIRASYON SA TABI Photographer: Darwin ‘Japat’ Guevarra Models: Melissa Guevarra and Mac James Guevarra Darwin Guevarra, also known as ‘Japat’ to his friends, is a visual artist from Taytay, Rizal. Exceptionally creative Japat is passionate about surrealism which he manifests in the various art forms he dabbles in from painting, to sculpture, to photography and even the performing arts. This member and officer of Guhit Pinoy UAE, the Art Association of the Philippines and Group Artists of Taytay is active in various events and art exhibitions both on a local and international level.
To submit your own artworks for possible inclusion in this column, please e-mail us at illustrado@inbox.com
66 ILLUSTRADO SCRAPBOOK
Editor’s Pick
MICHELLE Photographer: Mark Cantalejo Model: Michelle Santos Make-Up: Edilyn Rivera-Menzies Fine Arts graduate Mark Cantalejo works as a designer for a magazine based at the Dubai Media City, where he has shot quite a number of covers. He says that his fascination with beauty started at an early age. From drawing on the walls of his home as a child, he has moved into photography tagging along with his wedding photographer friend. From then, fired by his passion, Mark has developed his camera skills capturing couples and models in a style that he describes as “contemporary elegance with an edge.”
MITCHIE Photographer: Danabelle Gutierrez Model: Michelle Parilla
PRINCESS Photographer: Ruben Aranda Mirabel Model: Princes Jasmine Tiongson Make-Up: Sonia Salazar
EDEN Photographer: Molimar Molina Model: Eden Maniago Makeup: Eros Goze
ILLUSTRADO SCRAPBOOK 67
Editor’s Pick
SITTI AT MERKS’ Photographer: Randy Recio Model: Sitti Navarro Randy Recio is a photography enthusiast who works as a corporate trainer for DHL Express UAE. His work greatly reflects his passion for landscapes, contemporary photography and photojournalism. Randy is also the co-founder of EYEPINOY, a community organization in Dubai which will be launching several photography workshops in collaboration with Xoria Graphics.
JULIE Photographer: Danabelle Gutierrez Model: Julie Ann Bautista-Aure
UNTITLED Photographer: Darwin ‘Japat’Guevarra Model: Michelle santos
HANNA Photographer: Mark Cantalejo Model: Hanna Gabor
MARIEL Photographer: Melandro Sanggalang Model: Anna Mariel Papa
68 BAKASYON GRANDE
Historic Baler TEXT AND PHOTOGRAPHY BY: VIC LACTAOEN
To most people my generation, Baler is best known as the birthplace of Manuel Luis Quezon, first president of the Republic whose exploits in Philippine politics is nothing short of legendary. President Quezon was born on August 19, 1878 in remote Baler situated in the eastern part of the Sierra Madre Mountain range facing the Pacific Ocean. At that time, it was still a part of Tayabas, Quezon. Hence, a lot of history books refer to Tayabas instead of Baler as President Quezon’s birthplace. It remained part of the Quezon province until 1978 when its upper half was ceded to the Aurora province — named in honor of his wife, Doña Aurora Aragon Quezon. Visiting Baler is like leafing through the precious pages of history. Here’s a chapter on the Siege of Baler: The date was June 27, 1898, and the place was the barricaded stone church of Baler, where 33 surviving soldiers from the Spanish military command were gallantly making their last stand — determined to fight to the last man for their beloved country — in the raging Philippine –Spanish War. Starving, ailing and war-weary, they kept the faith and kept going long after the war was over. Bloodied but unbowed, the soldiers finally relented and hobbled out of the church almost a year after they occupied it. Republic Act 9187 was signed into law to commemorate the Siege of Baler, paying tribute to the cazadores — those men of ordinary backgrounds who showed extraordinary valor and zeal in what was the last stand of Spain in the Philippines. No less than General Emilio Aguinaldo, the leader of the Filipino revolutionary forces at that time, commended the Spanish soldiers for their epic resistance as glorious and worthy of the legendary valor of El Cid. In fact, the Siege of Baler is such a compelling story that a movie has been
made in honor of it. The 2008 Metro Manila Film Festival featured Baler, a multimillion peso production about a Filipino freedom fighter and a Spanish woman who fell in love amidst the siege. It starred Jericho Rosales and Anne Curtis in the lead roles. For other film buffs, Baler also served as the location for Apocalypse Now, a Hollywood film directed by Francis Ford Coppola and starred Marlon Brando and Martin Sheen. International exposure like this has made Baler a well-known destination in the Philippines, particularly among surfers. It’s possible to get to Baler by bus. Genesis Transport runs trips from Cubao (corner EDSA and New York Avenue), Avenida, Manila or Pasay MRT station. The fare is PHP700 for a one-way journey. The road going to Baler passes through the province of Bulacan and Nueva Ecija, while access to Quezon province is through Laguna and Batangas province. The Sierra Madre separates the provinces of Quezon and Aurora and the only direct way between the two is a bumpy boat ride in the Pacific Ocean. Today, Baler is the capital of Aurora Province. Baler is one of the
eight municipalities of Aurora and one of the smallest. It is the gateway to the other municipalities except Dingalan, which is nearer to Cabanatuan, Nueva Ecija. Baler is so small that most of the old families — the Molinas, Quezons, Trinidads, Angaras, Carrascos, Novicios, and Valenzuelas — are all closely related. Coconut trees grow in bunches along the coastal towns, and when the wind blows, the farmers harvesting the fruits look like they’re clawing their way up to the sky. Governor Bella Angara claims that the province still has 60-70% of its original forest cover intact, making it one of the greenest provinces in the country. It is not surprising that one of the major attractions in town is the Millennium tree in Barangay Quirino. It’s believed to be a 600 year old tree, 213 feet in diameter and is the height of a six story building. Traditionally known to house bad spirits, this particular Balete tree is different. The Illongots (a native tribe in Aurora) pray to it for good hunting, and guerrillas use it to hide in. It is so big the roots have formed caves you can crawl through for good luck. For the adventurous hikers there are also numerous waterfalls to visit.
BAKASYON GRANDE 69
70 BAKASYON GRANDE
Slowly, the province is now gearing up for sustainable ecotourism. Visitors journey through the forested roads of Aurora National Park leading to Baler Bay, one of the Philippine best surfing sites. The best place to stay in Baler is near the beach from the high end Bahia to the reasonably priced Amco Beach Resort or Bays Inn. There are plenty of restaurants in town but the best place to hang out is in Bays Inn restaurant facing the beach, which is the main attraction here. Surfers do their thing here all year round. Baler is actually host to several local and international surfing competitions. Surfers offer free lessons but you need to rent or borrow a surfboard. Swimming in the shallows is also enjoyable
but be careful of the undertow and the breaking waves. There are several types of people you’ll meet in Baler. There are backpacking surfers who join the annual surfing contests in Cemento Beach. Some are mountaineers who journey to the province as part of their excursions to the Sierra Madre range. And there are those retired communists who used to hike up the mountains to take refuge from strongman Ferdinand Marcos’ minions. There’s really just something in this historic spot for everybody — young and old alike.
FILIPINISMS 71
Onli In Da Pilipins - 1. n. a phrase used to define anything or anyone that only exists anywhere in the 7,107 islands of the Philippines || 2. adj. a phrase used to describe a Pinas episode or a Pinoy persona so rare one would never find anywhere else in the WWW (whole, wide world). It merits a documentation of some sort.
The Ties That Bind BY: ABY YAP
Bread and butter. Mangga’t bagoong. Some things just go together. One can’t be without the other. Otherwise, it wouldn’t feel quite right. Can you imagine a Pinoy Christmas without the New Year? And even in the glitz and glamour that is showbiz, it is this kind of connection that brings so much more zest to the entire industry. Whether it’s the biggest archrivals, bida-sidekick tandems, best buddies, or love teams on reel or for real — these famous pares, though they share the spotlight, still shine the brightest, even after some of them had already bid the rolling cameras adieu. Dely Atay-Atayan and Andoy Balunbalunan
Puruntong aka Dolphy in John en Marsha.
By their names alone, one would know that this partnership thrived in comedy. They began individual singing careers in vaudeville during the pre-war years. Later, they recorded duets and appeared on a number of movies. They also spearheaded the country’s radio shows as radio comedians. Adelaida Fernando and Alejandro Villegas, their real names respectively, decided to seal their union for real in the 40s. Andoy quit showbiz after the Second World War, and concentrated on recording. Dely eventually became the popular matapobre Doña Delilah to John
The original Kings of Comedy Duo. Pugo and Tugo decided to sport a hairless top just so they’d be funnier for their first vaudeville comic act in 1934. And it happened. This bald pair brought laughter to thousands of theatre fans, and unsuspecting Japanese soldiers and officers as well, during the tumultuous times of World War II. One story had it that Pugo and Tugo staged a skit in Avenue Theatre, where Tugo was in complete military uniform for his costume. Unfortunately, Japan’s Prime Minister then was also named Togo. So the pair was taken
Pugo and Tugo
by the Kempetai to Intramuros for a sound beating. They even had to change their names to low-risk Puging and Tuging.
Rogelio de la Rosa vs. Leopoldo Salcedo The two most popular matinee idols during the 1930s ruled Philippine Cinema with magnetic charisma. Rogelio’s suave mestizo looks and excellent articulation made him the ultimate leading man among the likes of Rosa del Rosario, Norma Blancaflor, Emma Alegre, Mila del Sol, Paraluman, and Carmen Rosales. Leopoldo was dubbed ‘the Great Profile’ and pioneered the tall, dark and handsome
72 FILIPINISMS category of leading men. Both actors were duly rewarded for their performances — Rogelio was the first Filipino actor to star in an American-produced film and Leopoldo was recognized for his portrayals in socially outcast roles.
Pancho Magalona and Tita Duran Now known best as the parents of masterrapper Francis M, they were once the hottest love team around. Tita, called the Philippines’ Shirley Temple, entered showbiz at age eight, but blossomed as a full-time actress during the mid-40s. She was partnered with Oscar Moreno, Fred Montilla, and, finally, Pancho Magalona. Pancho, joined the business only in the late 40s. He was lauded as an actor, even landing a role in two Hollywood films shot in the Philippines. The song-and-dance couple got married in 1949, raised nine children, and stayed happy together until their death in the 90s.
Nida Blanca vs. Gloria Romero Waray vs. Biday — the dancing duo of Nida Blanca and Nestor de Villa vs. the singing couple, Gloria Romero and Luis Gonzales. Galawgaw vs. Mahinhin. These 1950s superstars would have continued to reign as queens of Philippine showbiz were it not for the untimely demise of Nida in 2001. Both actresses had proven their versatility with their portrayal of various roles from drama to comedy. Gloria later top-billed horror films and gave life to the character Tita Minerva, a well-loved alcoholic matriarch in TV’s Palibhasa Lalake. Nida would be forever remembered for her titular role in the classic John en Marsha series opposite Dolphy.
Amalia Fuentes vs. Susan Roces The two beauties, or rather their obsessive admirers, gave birth to the phenomenon that fan clubs have since become — trueblue rivalries. Both probinsyanas, Bacoleña Susan and Bicolana Amalia became instant celebrities of Sampaguita Pictures in the 60s. They possessed lovely innocent faces that Filipinos adore, but showed acting flair, impressing a number of award-giving bodies. The similarities ended there. Each one had an image that fans either loved or hated — Amalia was fiery-tempered, while Susan was sweet as candy. Their fans would not only resort to exchanging insults about the idols and
each other; they’d also sometimes end up with a sabunutan showdown.
Dolphy and Panchito Philippine Comedy King Dolphy and his sidekick Panchito would always be remembered for their rendition of Tagalog songs that were literally translated into English per line — to the great amusement of audiences as the context of each line drastically changed. This comical partnership began on Conde Ubaldo’s radio shows, but their fame in the movies happened during the 50s under Sampaguita Pictures. Their Kalabog en Bosyo film started it all, and was soon followed by many more films. Panchito’s trademark — huge nose and crankiness — complemented Dolphy’s thin frame and distinctive brand of humor. Their opening act for the Beatles in 1966 was one of their greatest performances.
Fernando Poe, Jr and Joseph Estrada Da King and Erap became buddies in the 1960s, as they top-billed 16 box-office hits side by side. In the movies, they played the defenders of the people, which won them acting awards left and right as well as the adulation of the masses. They even created a tandem that brought the notorious Big 4 syndicate down. Despite being college drop-outs, Erap carved a name in politics and FPJ followed his footsteps. For 16 years, Erap served as mayor of San Juan, before becoming Senator, Vice-President and eventually, President. His ouster from the country’s top position in EDSA Dos brought his pal FPJ to the rescue. FPJ ran against GMA for presidency in 2004, but lost. He eventually succumbed to a stroke, his death mourned by millions of Filipinos.
Vilma Santos and Nora Aunor Vilmanian or Noranian? This was the big question in the 1970s. Both became very popular in their youth, as they starred in teeny-bopper films with their respective partners — Vi and Bobot, Guy and Pip. Both had gold music records to boast of, even doing the same piece, I Saw Mommy Kissing Santa Clause. Nora excelled at singing; her career began as the undefeated champion in two singing contests before she starred in movies. Meanwhile, Vilma made dancing her game, as evidenced by her defunct VIP and Vilma shows. Both
became superheroes; Vilma as Darna, Nora as Super Gee. And both hold prominent status in show business. Nora brought a new face into Pinoy movies, paving the way for the non-mestiza Pinay to become a bida. Vilma now has the most number of reputable awards, both local and international, ever been conferred to a Filipino actress.
Joey de Leon and Rene Requiestas When you say the name Rene Requiestas, what immediately comes to mind is “Cheetaeh, ganda lalake” — a halfponytailed skinny man donning the prehistoric look, with bulging eyes and a toothless, maniacal grin; and, of course, Joey de Leon as Starzan. This duo was criticized for their unabashed use of toilet humor in their comedy. But how can one argue with success? Starzan was such a hit at the box office that it was given two sequels — all shown within a one-year span. As if that wasn’t enough, the duo paired up in two more movies: Elvis and James, and Long Ranger and Tonton.
Mahal and Mura The last and certainly the least (in height), these cutie-cute-cute twins made Magandang Tanghali, Bayan something to look forward to. They looked, talked, even sang and danced alike — like little girls — to the hilarity of most viewers. Then surfaced the Mahal scandals — the bathroom video, Jimboy and other lovers, wasteful spending — and Mahal’s picture of innocence on Lunch Date was erased forever. Then it was revealed that Mura was a man. How do you get back to innocence after all that? Luckily, all they had to say was “Churi naman!” to the forgiving Filipino public. And they could go on with their colourful, 30-something lives the way they did before.
FILIPINISMS 73
Chronicle
28
Life is a Movie! The Annie B (Batobalani) Chronicles
The adventures and misadventures of a ‘not so average’ Pinay trying to make it in the cosmopolitan city of Dubai. PHOTOGRAPHY BY MARIYAH GASPACHO
When I was a growing up, my summer afternoons would be spent with my dabarkads in our barrio to watch Black & White movies from Sampaguita & LVN Studios to the classic early 80s films from Viva & Regal Films. At a young age, na-memorize at kina-career ko na ang mga pelikula nina Gloria Romero (Manang Biday, Sampan Girl, Cofradia), Nida Blanca (Waray Waray, John En Marsha), Nora Aunor (Himala, Atsay, Bona), Vilma Santos (Sister Stella L, Baby Tsina, Darna) to Sharon Cuneta (Dear Heart, Bituing Walang Nining, Sana’y Wala Nang Wakas). Kinakabisado ko ang mga immortal dialogues nila like - “My brader is not a pigggggg!!!!” - and would always win in trivia contests about Pinoy movies. Over the years, I’ve developed a passion for movies – miski noong working girl na ako eh madalas pa rin akong magpuyat dahil sa pamorningang movie marathon sa HBO cable TV.
imagine playing the roles of my favorite Hollywood heroine. As Demi Moore in Ghost, as Julia Roberts in Pretty Woman, as Uma Thurman in Kill Bill, as Nicole Kidman in Moulin Rogue or even as Whoopi Goldberg in Sister Act. These characters help me imagine how powerful a woman can get – and how colorful life can be. Movies are my biggest escape from the real harsh world. Sa loob ng dalawang oras nagiging superhero ako, nagiging rock star or nagiging prinsesa. Sana naging artista na lang ako….yung pangleading leady ha? Ayoko naman maging alalay o yung binabatuk-batukan…dapat pang starring ang role ko – kaya siguro lumaki akong feeling stariray. Hihihi! But syempre as I grew up, na-realize ko rin na wala sa akin ang legs ni Julia Roberts, ang mukha ni Dawn Zulueta, ang katawan ni Angelina Jolie at ang apelyido ni Kris Aquino. Sayang!
So ngayong kapanahunan ng global economic crisis, I resorted to new Most of the time, when daydreaming and effective cost-cutting measures – or just beating boredome, I would upang aliwin ang sarili ko ngunit hindi
gumagastos sa kaka-shopping araw araw. Ang solusyon: DVD marathon!!! Thanks to my friendly officemates and reliable suking Intsik, I was able to see old and new movies over the weekend. May I relate ako sa iba’t ibang characters ng mga movies na napanood ko. Napansin ko kasi, there is a part of me in all of those characters – kaya damang dama ko each scene. Kitang kita ko ang sarili ko sa mga roles ng bawat pelikula. For example: Kasing sweet at demure ko si Annie Reed (Meg Ryan) sa Sleepless in Seattle. Parang ako, hoping that my one true love will come soon – a hopeless romantic na dahan dahan at unti-unting kinakareer ang aking search. Nandyang nagpahula na ako dati, nag-abang ng horoscope, nagpa-cute sa radio DJ for an advice at sumulat sa magasin to tell my story to the madlang masa. Sa totoo lang, nauubos na ang pasensya ko waiting for my prince to come. Sabi dati ng mga matatanda, “Huwag mong hanapin.....kusa na lang itong babagsak sa harapan mo.” Aaminin
74 FILIPINISMS
ko dati naniwala ako dito. Hanggang sa tubuan na ako ng kulani sa kakaantay – puro problema at kunsomisyon lang ang lumanding sa harapan ng pagmumukha ko – wa epek pa rin. Baka kapag hinalikan ko yung frog eh maging echoserang frog na rin ako... medyo maasim ba? Pero kasing independent, stylish at cosmopolitan ko naman si Carrie Bradshaw (Sarah Jessica Parker) sa Sex & The City, The Movie. Eto talaga naka-connect ako sa role nya kasi tulad ni Carrie, madami na rin akong kapalpakan sa pag-ibig - it’s always the wrong men, ehem – pero palaging winner sa kaka-shopping ng mga waging outfits – lalo na kapag Dubai Shopping Festival, Dubai Summer Surprises, Christmas Sale, Summer Sale, Winter Sale, End Of Season Sale, Clearance Sale, Ramadan Sale…mistula akong isang amazona na susugod sa giyera makapamili lang sa Sale! Mix and Match kung anu-anong burloloy dito, palda doon, blouse dyan, bag doon, ay…Vogue na vogue while strutting along the streets of Al Rigga and Al Diyafah! But just like Carrie, medyo malas din ako when it comes to choosing the right guy. Buti nga sya may Mr. Big, eh ako puro Mr. Kuripot, Mr. Manyak, Mr. Bilmoko at Mr. Utang lang ang
mga nakaka-date ko. Hay naku, sana naman just like in the movie eh may makatuluyan din akong Mr. Bigtime… malay mo Mr. Sheyk pa. Inshallah!!! Eh pano naman kung naging ako si Bella Swan (Kirsten Stewart) sa Twilight? Mahilig din kasi ako sa mga pa-different…mga bad boys ang image. Mas may thrill at excitement di ba? Pareho kaming hahamakin lahat, harangan man ng sibat...sa ngalan ng pagibig. I would also give up everything just to be with my one true love – lalo na kung kasing pogi pa ni Robert Pattinson ang lalafang ng dugo ko! Ay wala nang second thought pa ihahain ko agad ang batok, leeg at ngala-ngala ko – Eat me!!! Sa hirap ng buhay ngayon at tindi ng kompetisyon sa paghahanap ng jowa eh hindi na ako choosy kesehodang bampira pa, kapre o mananaggal ang manligaw sa akin noh? At least ang vampires sobrang romantic na super sexy pa! Hindi kasing jologs ng mga tiktik - yung mga halimaw na humahaba ang dila tapos lumalafang ng unborn babies ng mga buntis – walang ka-glamour glamour kung um-attack ng mga biktima nila. So dedma na sa “They lived happily ever after…” miski sa Smokey Mountain pa ako yayain magtago ng jowa kong bampira carry ko lang – kesa naman zero-wena ang lovelife di ba?
FILIPINISMS 75
Speaking of sexy, feel na feel ko maging si Catherine Tramell (Sharon Stone) sa Basic Instinct. Kaya ko ring magbukaka kung kakailanganin – por da seyks op arts, ika nga ni Cristina Crisol at iba pang bold star noong 80s. Akala nyo puro pa-sweet lang ako? Kaya ko ring maging seductive at pa-mysterious ha? Yan ang hanap ng mga kalalakihan eh – yung may mga puzzle na iso-solve at kasong iimbestigahan pa – palibhasa men like playing games - ay, ako rin! Kung minsan kasi pag sobrang sweet at good-goody ka eh mabobore din sa yo ang lalaki… kaya maganda ring magpaka-mysterious at delicious for a change. Isa pa, mas mainam din na hindi ka basta basta tatratuhing plorera – o flower vase – ng jowa mo kasi pa-innocent effect ka lagi. Kung kaya nyang maging demonyo eh ako naman si Satanas – bwahahahaha! Barumbado ka eh mas tarantada pa ako! Challenging!!!! Kasi naman ang mga lalaki akala nila sila lang ang may karapatan maglaro. Kapag naging independent at liberal ang mga babae akala nila sapat na yung dahilan para makipaglaro
na sila lang ang laging panalo at kaming mga babae ang laging taya – kaya ayan, balagoong ako lagi! Kapag lalaki ang nag-gago, ok lang sa mata ng society. “Lalaki eh “…aba plus pogi points pa! Machong macho ang dating, alpha male…idoooool!!! Naks! Pero kapag ang babae ang naglaro – islat, madumi, parang may ketong, masamang babae ang projection. Hellerrr??? Hindi ba nila alam na it takes two to mambo? Bakit puro silang mga lalaki lang ang nakakawala sa problema? Kaya tama lang yung ginawa ni Alex Forrest (Glenn Close) sa Fatal Attraction. Akala ba ng mga lalaki eh pwede nalang sila lumusot sa mga pinaggagagawa nilang mga gusot? Ako kapag nagmahal eh tapat na tapat – full of passion not only fashion! Kaya kapag naghalo ang balat sa tinalupan, ihanda mo na hindi lang ang pet rabbit mo – ultimo teddy bear mo eh mata lang ang walang latay kapag hinamak mo ang puso kong ito! This is not a threat to all men out there – but certainly a treat, basta no tricks. Ayan ha? Kaya humanda yang mga kalalakihang walang ginawa kundi magkipaglaro lang sa pag-ibig…… ako si Annie B ang makakatapat nyo. I could be the girl of your dreams but at the same time your worst nightmare! My love is for real so you better treat me right. Or else…Santa Claus is coming to town. Yun na! Bwahahahahahahahahahahaha! Makabalik na nga sa DVD ko…
Dizzizit!!!
76 ENTERTAINMENT
Humanfolk: When Legends Collide TEXT BY: MIKKEL BOLANTE
Humanfolk Group : Roberto, Johnny, Malek, Cynthia and Susie
Over the course of time, there have been many theories on the origins of mankind. Religion dictates that man is a creation of a supreme being — or beings — depending on which dogma you subscribe to. Science will point to that one moment before the existence of anything, just before what is known as the ‘the Big Bang’ when the universe began to expand. Charles Darwin’s Theory of Evolution takes it from there. The beginnings of human folk have a tradition of being a hot topic of debate. Now as for the origins of Humanfolk, the band — or rather, the adventurous, experimental and ambitious world music project headed by Johnny Alegre and Susie Ibarra — well, the similarities are all there. Higher beings? Check. Humanfolk is a collective of musicians who are veritable legends in their respective genres. Alegre is one of the more prominent names in the Philippine jazz scene. The New York-based Ibarra is a percussionist who defies genre, having bravely ventured into orchestra, jazz and Philippine ethnic, among others. Ibarra’s husband, Roberto Juan Rodriguez, is a Cuban percussionist who has been nominated for a Grammy Award and has received an American Music Award in the past. Malek Lopez is their resident
keyboardist and is one of the proponents of electronica in the country. The band’s vocalist is the multi-talented Cynthia Alexander. Apart, they are all a force to be reckoned with. Alegre is a jazz scene fixture, helming the jazz collective AFFINITY and the Johnny Alegre Trio. Ibarra and Rodriguez have their own album as the electronica, dance and ethnic music duo called Electric Kulintang. Lopez is a Berklee music schooleducated sound designer who showcases
his talent as sound designer and keyboardist of top Philippine electronica band Drip. And as for Alexander, she has her own cult following in the indie music scene. Like I said, these guys do just fine apart. But when they come together? Let’s just say it’s a big bang waiting to happen there, too. (Mental note: Big Bang? Check.) I was on my way then to the SaGuijo Bar in Makati, pondering the seemingly strange collaboration of energies that
ENTERTAINMENT 77
is Humanfolk. It sounds daunting, at first, to even attempt to put together so many different personalities and so many different styles, together in one room. Not like it’s never been done before, but you’re always ready with your grain-of-salt when it comes to experiments like this. Either way, though, tonight’s Humanfolk gig was going to be interesting. I listened through the front acts, and many were enjoyable. Rivermaya as an opening act was a clue on how big this gig was supposed to be. The jazz and hip-hop fusion band Corporate Lo-Fi hinted at the genredefying nature of the evening. But there was only one band I was looking forward to listening to on this particular night. As Humanfolk began to set their equipment up, I observed how painstakingly slow the process was. They had a more complicated setup than the normal band. You have ethnic instruments, and a long table to house Lopez’s electronic equipment, aside from the standard guitars and drums. I suppose things like these shouldn’t be rushed. After all, when God created the universe, even He had the luxury of time and a day-off, didn’t He? And while the Humanfolk performance may have been a tad short of the creation
78 ENTERTAINMENT of the universe, it certainly was the creation of something. They play a unique brand of music; essentially an amalgam of different musical cultures: indigenous Pinoy instruments like bamboo, gongs and the kulintang, elements of folk-jazz, a dose of electronica and dashes of Brazilian, Cuban, Indian, and Southeast Asian sounds. But it works. With that first smooth number, they had the audience in their pockets and it only got better after that. It was a different sound, to be sure. And I asked Alexander afterwards whether the new sound would be accepted by her old fans. “It doesn’t matter,” she says. “Cynthia is Cynthia, Humanfolk is Humanfolk. I don’t know if Cynthia fans will like Humanfolk. But music will seek its market. What’s important is I enjoy playing with Humanfolk. I’m having a good time.” The Humanfolk experiment is an adventurous step into new territory. But like all experiments, it’s still a process. It’s anybody’s guess how big this project will expand. But as the Creator once said of the world: “It was good.” So was Humanfolk’s performance. It was good. And definitely, only the beginning.
ASIA EXPRESS SHIPPING AGENCY 603 Office Court Building, Oud Metha Road, P.O. Box 50503, Dubai, UAE Tel: +9714-336 9666; Fax: +9714-336 8959 e-mail: aesa@eim.ae
• AESA - well known for customized full package “ALL IN” rates for export vehicles both commercial and personal under OFW category to the Philippines • AESA - specialized in moving containerized shipments of household goods/personal effects to the Philippines • AESA - also handles foodstuff, fresh and frozen fruits (perishables) and condiments from the Philippines to the UAE • AESA has team of professional, dedicated, efficient and, most of all, experienced personnel ready to provide solutions to any of your freighting requirements worldwide.
• AESA offers a wide range of logistics control and supply line management services. Shipping Agency, Ship Broker and Management, Chartering and Ship handling, International Freight Forwarding (IFF), Airfreight & Sea freight, Cargo Consolidation, Project Logistics, Customs E-Clearance Facility, Brokerage (Airfreight & Sea freight), Road Transportation & Hauling (Containerized & Break Bulk mode), Local Distribution, Packing & Removals, Warehousing & Cold Storage, and Marine Insurance Agent.
ALWAYS EXPRESS, SECURED ALL THE TIME! CALL US 04-336 9666
Crèche
Nursery 1
Nursery 2
Nursery 3
Nursery 4
Education as a Growth Experience Education is a process of growth, and as Dr. Maria Montessori theorized and proved – children learn by doing. With these principles and a proven system of guided activity, DLSM gives young children the opportunity to develop and master basic skills and learn desired values and attitudes, by being pro-active participants of the learning experience. Together with the traditional pillars of basic education – reading, writing, science and math, DLSM gives equal importance to arts, culture, and social activities recognizing children’s potential for knowledge and creativity, and giving importance to their individuality. A ‘well-rounded’ orientation makes education a truly interesting and enjoyable journey of discovery for the very young
SPECIALIZED CARE & EDUCATION FOR SMALL CHILDREN
Tel. No. : +971 4 3986218 Fax : +971 4 3987882 Email : dlsm@eim.ae
www.dlsm.agilaglobal.net