CaseMaritimeFurono2008

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Case... August 2008

FURUNO Denmark nordic centre

Why Denmark? “Since 1987 FURUNO DANMARK A/S has been a Nordic centre for FURUNO Electric Company Ltd., Japan. The Japanese manufacturer of maritime electronics equipment selected Denmark as a natural starting point for establishing subsidiaries in Sweden, Finland, Poland and Russia, in addition to which FURUNO DANMARK A/S is managing the distributor network in the Baltic countries and in Ukraine. FURUNO found that the strong maritime business culture in Denmark together with international business culture and the flexible and dedicated mentality amongst the Danish workforce made this an obvious choice.� Freddie Hansen, CEO, FURUNO DANMARK A/S

FURUNO is a world leading manufacturer of maritime electronic equipment supplying complete solutions for navigation, communication and fish-finding for the commercial shipping industry, professional fishing vessels and leisure boats.


CASE: FURUNO DENMARK NORDIC CENTRE

The reasons for choosing Denmark: • The local Danish market is traditionally a first mover market for high-tech products • Denmark is an open and friendly minded country with straight forward international relations • Danish mariners are globally acknowledged for first-class skills and personal qualities • Access to highly qualified technicians with maritime skills and a flexible working attitude • Denmark is generally recognised for a creative and flexible workforce with a high level of education and excellent language skills • Easy access to the rest of the world by sea, air and road • Access to internationally recognised subsuppliers

FURUNO is a world brand in the maritime electronics industry.

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The customers of FURUNO are in constant movement on the oceans all over the globe. Independent of where-ever and the time of the day our customers are demanding a high level of service and spare parts availability. The technical organisation of FURUNO DANMARK A/S is organizing and managing service activities all over the world on behalf of the global FURUNO organisation. R e s e a r ch

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FURUNO DANMARK A/S is responsible for the markets in Denmark, the Baltic Countries, Ukraine, Israel, Azerbaijan and through it's subsidiaries the markets in Sweden, Poland and Russia. The commercial focus is in tree fields: 1) Supply of turn key navigation and communication systems for commercial vessels, 2) Supply of advanced integrated navigation, communication and fish-finding equipment for the professional fishing vessels and 3) Supply of a sofisticated range of maritime electronics for the leisure boat market. The HQ for FURUNO DANMARK A/S is located in Copenhagen. The dedicated staff is managing tasks relating to product management, technical management, training as well as stock and logistics.

Denmark at a glance • World's Best Place to conduct business in a five year perspective (Economist Intelligence Unit 2007 & 2008) • Among top 5 on the world competitiveness overall scoreboard (IMD 2007) • No 3 in the world on flexible labour regulations (IMD 2007) • No 1 in the world on IT infrastructure according to the IDC Society Information Index 2008 • Highest worker motivation in the world (IMD 2007)) Whether your company considers to relocate, consolidate, set up new ­production facilities, is on the lookout for new innovation partners or other strategic business solutions in Europe, Invest in Denmark is a good place to begin. We provide customised information and ­services free of charge and in full ­confidentiality.

Invest in Denmark 2, Asiatisk Plads DK-1448 Copenhagen K Tel. +45 33 92 11 16 Fax +45 33 92 07 17


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