Area of Biz Excellence... November 2007
Software Development Looking for a location for your software development activities? Looking for a boost of knowledge within software architecture, functionality and front-end design? Looking for a skilled, highly dedicated and creative workforce? Have a look at Denmark! The ability to successfully innovate and integrate complex systems has made Denmark a favourite hot-spot for some of the most successful and internationally renowned software companies. Microsoft, IBM, Google and Oracle are but a few giants among smaller and larger peers, who tap into the Danish ’out-of-the-box’ thinking and creativity that gives them the edge necessary to survive in a highly competitive market. Despite a population of a mere 5 mio, Denmark has set heavy footprints in the global object oriented software arena with C++, TurboPascal and Visual Prolog as examples of programming languages developed by Danes. Also the new functional programming language ML bears Danish fingerprints. The recipe for success is a combination of highly skilled technical people working in cross-sector teams and involving a range of alternate sector professionals depending on the project requirements. Additionally, the strong participatory design tradition ensures that various interdisciplinary design groups as well as the end-user and customer is involved throughout the process, thus ensuring innovative, holistic solutions.
Danish capabilities • The IT industry has managed to achieve critical mass with the presence of all the major international IT companies located in Denmark • A highly skilled work force • One of the world’s most efficient IT and telecom infrastructures • A world-class software development centre – widely recognised design, user friendliness and quality • No. 1 in the world on Network Readiness (World Economic Forum 2006-2007) • No. 3 in the world on Technological Infrastructure: Communicationstechnology meets business requirements. (IMD World Competitiveness Yearbook 2007) • No.1 in the world on number of broadband subscribers per 100 inhabitants (OECD)
Software development
THE APPLICATION DEVELOPMENT VALUE CHAIN
Software development and design
User involvement Workflow analysis
Interface design Object oriented programming
Danish applications with a global impact Security Denmark has a stronghold within security and encryption solutions. Research focuses on public-key encryption, cryptographic protocols, quantum cryptographi, hashing and message authentification. IBM and Microsoft are two companies that have discovered the Danish security competences. Acoustics Software for hearing aids, headsets, 3D audio systems and high fidelity are some of the acoustic strongholds in Denmark. Companies like Oticon, GN Resound, Widex and Bang & Olufsen have paved the way for the Danish acoustics excellence. eGovernment International surveys continuously rank Denmark a global leader in eGovernment. This is due to Denmark being at the forefront of eGovernment services on a global scale. Furthermore, Denmark is an acknowledged standard-setter in eGovernment implementation with some of the most innovative and unique practices in eGovernment services. Business Software ‘My ambition is to make the whole world Danish…If we were just as successful in other countries as we are in Denmark, the Microsoft Business Solutions (unit) would be a factor of 10 bigger in terms of revenue.’ (CNET News.com, July 13, 2004). In the above, Steve Ballmer refers to the highly succesful Microsoft Development Center Copenhagen – the largest of its kind in Europe. The success is due to the Danish ability to design aesthetic, functional and minimalistic software that is easy to understand, extend and build on.
Whether your company considers to relocate, consolidate, set up new production facilities, is on the lookout for new innovation partners or other strategic business solutions in Europe, Invest in Denmark is a good place to begin. We provide customised information and services free of charge and in full confidentiality.
Invest in Denmark 2, Asiatisk Plads DK-1448 Copenhagen K Tel. +45 33 92 11 16 Fax +45 33 92 07 17