BRIDESPEAK

Who is doing the planning? That’s what we asked brides-to-be who have their big-day date confirmed and the detail still to get organised

“We’ve gone to traditional route and checked out six different planners who do the whole thing for you. We prepared a list of key questions that covered everything from cost, of course, to venue facilities vs marquee at home, even down to cake suppliers, so we could get a clear idea of what services were included within our budget. We also wanted them to be aware of the fact that we have two small children, 4 and 2, and wanted them to be very much part of the day. One planner we saw switched off completely when we brought that subject up. In the end, we chose the team that made us feel comfortable and talked us through all the options that they felt would meet our needs. They have made themselves available 24/7, which is so reassuring.” Gerry

“I have to say, the consultant at the venue itself has been amazing. Obviously, she knows exactly what is possible there but she has not been trying to ‘sell’ us extras, as I understand others tend to do. She also asked all the right questions about immediately family and special needs, which I really appreciated. I told her at the start that my mother wanted to get involved in the menu planning and she took the time to introduce her to the chef and staff and to talk through the menu and offer suggestions, all of which we have taken up. I feel really confident that our day will be perfect.” Philippa

“It’s me, me, me. Love to say my other half is involved but right from the start he said: “Surprise me”. I should have realised there and then that he wanted no part in the planning proceedings but I suppose not having to get a second opinion from him has its advantages. My sister, who got married just before Covid, and my best friend (who is still hoping to find her Mr Right) have been brilliant, listening to my ‘either/or’ conversations and then coming back with an honest response. They have been with me to look at venues, they have got involved in styling ideas – and sourcing things like invites and table gifts, and they have had chats with the venue about flowers and the menu and music, etc. My brother-in-law is a photographer, so that was one area sorted from the start. There is so much info online nowadays so finding musicians or DJs is actually quite straightforward, especially if you check those who have won awards.” Sarah

“My approach is very straightforward. I have visited countless designers’ websites, I have searched styles and fabrics, and I have found brands that I really like. Then I checked which local shops carried those labels and have made appointments with two shops. I feel I know just what I want but I do appreciate I could change my mind when I start trying dresses on, although I don’t think I will.”

Susana

“We are getting married abroad, in the sunshine, in southern Portugal, where my aunt and uncle live. I feel I know my way around there as we have stayed with them regularly and have favourite restaurants already. My aunt has become our liaison point and she is also arranging the actual exchange of vows… by the pool! The rules there are quite straightforward and she is booking a local celebrant. We are only inviting immediate family and around 12 friends have already made hotel bookings for two nights for our guests. Is that planning? For me, yes. My only concern is that my dress travels well.”

Marie

“Well, the past couple of months have been a bit of a whirlwind, to say the least. And that’s because of the number of big exhibitions on the agenda, and then suppliers choosing to show in hotels when, however good their collection, it is taking our time away from a fullon buying plan. Do others think this is the way forward? I know this year I missed out on accessory buying because I didn’t have the time. I avoid the New York shows now because they are so spread out and you spend more time trying to get a cab than thinking about what to order. Wouldn’t it be better if everything was back to being under one roof – and maybe one day longer – or should we just ask reps to come visit us?”

“I seem to remember that a good few years ago a charity was working to collect unsold gowns/samples from retailers and suppliers to distribute them to brides-to-be in third-world countries who otherwise had no chance of having a dream dress. Does this still exist and if so, who should I contact?”

“Having experts at shows available to chat to and learn from is an excellent way to improve your business. But I do think it would be great if those sessions could be held before or after hours each day so they don’t overlap with buying appointments. I got quite agitated at my one-to-one because I was worried I would miss out on seeing a particular collection in the main hall.”

“I am increasingly seeing brides who are talking about getting married abroad, in the sunshine and preferably on the beach. They say small numbers, like immediate family and close friends, and that they’d ideally like a big party on their return. Have any other shops had any experience of getting wedding planners in to present to an audience of brides (better still, couples) and explain all the ins and outs? I thought this could make a really good event that would generate local publicity. Please pass on any views.”