2012-2018

Bridget Jones, we’ve taken risks and created our own happily ever after, implementing various strategies and initiatives that have helped us grow and develop our surface area, company culture, customer experiences and social media presence.

All change

Some of the most significant changes we made were establishing a defined brand platform for our business and aligning our boutique refurbishment, website update, social media platforms and products to our creative and messaging frameworks.

Drawing on a series of market research initiatives, customer surveys and social listening, we based our creative and messaging outputs on insights generated to ensure how we presented to the world resonated with our target audience.

As Simon Sinek famously said: “People don’t buy what you do; they buy why you do it.” We’ve found our customers are not just interested in what our business offers, but also why we offer it.

How we communicate our purpose and beliefs is essential to customer connection and brand loyalty. Homing in on the bridal experience and the element of real beauty, we aligned our boutique décor, social involving us in their special moments throughout their journey to the altar; customer-created content across multi-media platforms has helped us increase our online presence and drive more traffic to our website. media branding and appointment experiences to connect with the bride on her level. Aligning with our brand platform we devised and executed tactics such as Instagram walls, shoprelated hashtags, and personalised branded merchandise. Our call to action was for brides to continue

On the topic of media marketing, one of our biggest changes has been the form of our content across social media platforms. Nowadays, content that receives the highest engagement is short to medium-length videos.

Increasing this type of content featuring the likes of our boutique, unique collections, brides and the magical moments we create every day, paired with trending sounds and hashtags, has helped us continue to develop an authentic and recognisable brand identity that resonates with our target audience and drives sales.

Audience awareness

We all have a part to play in market-