2018-2020

shaping from championing body and ethnic diversity to highlighting unrealistic societal beauty standards. In our quest to support our brides in bringing out their inner beauty, we’ve fine-tuned our wedding dress collections to better serve the needs and preferences of a wider demographic of brides.

Meeting market needs and wants

Active listening has been essential in obtaining insightful and actionable customer feedback. Expanding our offering to different body shapes, sizes and unconventional unique styles has elevated our turnover rates and increased engagement with the modern-day daring bride.

Optimising our efficiency, processes and staff engagement over the past few years has been a large focus for our business. With an increase in sales, staff numbers and the sheer amount of day-to-day admin processing, we’ve seen how essential a streamlined, organised and positive environment is.

Our main changes in this area were investing in a fully digital workflow, refining staff onboarding and investing in our team’s personal development. Investing in a seamless digital workflow for the entire team included a fully online admin system, project management software, digital marketing tools, adoption of an online booking system and increased access to hand-held digital devices.

Becoming digitised allowed us to attune to the lifestyle of the modernday bride, providing seamless and quick access to our resources while equipping our sales teams with the tools to provide on-the-spot immediate answers, from delivery timelines to customisation queries.

Our streamlined process also allowed us to keep all admin highly organised and transition into a completely paperless business. With the expansion of our team, we utilised all readily available digital resources to create a well-structured onboarding and training process for new hires, supporting internal team engagement.

Teamwork

Our staff are essentially the heart of our business, and we make sure to invest in their development by providing in-house training plans and skill days.

One of our business strategies is to be the best place to work, and this includes fostering a creative and supportive environment. Investing in development has grown their capabilities and created a good work culture.

Our team is now better equipped to handle any challenge, and they take pride in their work and their contribution to our success.

Top 10 Tips From Wedding Belles Of Four Oaks

1. Establish a clear brand platform for your business that aligns with your messaging and creative output.

2. Use insights generated from market research, customer surveys and social listening to resonate with your target audience.

3. Communicate your purpose and beliefs to create a customer connection and brand loyalty.

4. Create short to medium-length video content featuring your business and product and establish a clear multi-media marketing strategy.