2020-2023

News in the making

Finally, the biggest change is the upcoming summer launch of our new boutique ‘The Bridal Outlet by Wedding Belles of Four Oaks’. The Bridal outlet has come about as a result of the current market gap for bridal off-the-peg sales. We noticed that brides were looking for more affordable options, and we are capitalising on this by offering a boutique dedicated to a range of beautiful off-the-peg dresses, whilst helping to keep our rails clutter free from the ongoing issue we all face right now with having too many dress samples!

Getting recognised

As a business owner in the bridal community, we can say this journey has been truly rewarding. We’ve been fortunate that these changes and developments have allowed us to experience many highs over the years, from winning the TWIA national awards for the best bridal retailer in 2021 and 2023 to tripling our workforce and expanding our current shop and opening a new one, we’ve come a long way in the past 16 years. Through implementing various strategies and initiatives, we have transformed our business to better serve the needs and preferences of modern-day brides. We’ve finetuned our wedding dress collections, expanded our offerings and leveraged social media to increase engagement with our target audience.

We’ve never shied away from change and continue to evolve our business strategy. Our success has been a labour of love, and we couldn’t have done it without the love and support of our family, friends, and most importantly, our amazing customers. Here’s to many more years of creating unforgettable moments for our brides!

5. Fine-tune your wedding dress collections to better serve the needs and preferences of a wider demographic of brides by actively listening to insightful and actionable customer feedback.

6. Streamline your business by investing in a fully digital workflow, refining staff onboarding, and investing in your team’s personal development.

7. Foster a good work culture by investing in development that grows your staff’s capabilities and creates a supportive environment.

8. Capitalise on market gaps to offer more affordable options that cater to the needs of your target audience.

9. Take risks and form strong connections with like-minded business owners. Information download is invaluable.

10. Be bold, be brave and remember that our platforms provide a voice and a community for today’s bride.