ULTIMATE CANDY We all love sugar
Gila O. Crystal C.
Try their coconut gelato ;)
I am in my forties, but when I walked in to this store I felt like a kid again! They have every candy imaginable. I love the taffy! Laura G.
ADVENTURE!
No place like it in the world.... Experience...Sweet... Excitement...
MY FAVORITE Ashley D.
Thanks for making my dream of “only cherry” Starbursts come true! YUM!! Jake G.
AD ren
ndering
ADVENTURE!
ULTIMATE CANDY
THE LARGEST CANDY WALL IN AMERICA...
30,000+GUMMY BEARS GLOW IN THE CHANDELIERS
“Eye Candy” Design Hand made acrylic resin gummy bears color matched to the brand palette create dazzling lighting accents.
Detail
ADVENTURE!
ULTIMATE CANDY
MERMAIDS MADE OF CANDY SWIM WITH GUMMY FISH & SHARKS
The “WOW� Factor A 65 foot mural of mermaids made out of candy swimming with gummy sharks dominates the storefront.
“We are not opening another candy store; through candy, we are creating a fantasy which ultimately provides our customer an incredible experience.” David Oaknin, Founder & CEO
In the heart of Myrtle Beach, on the Ocean Blvd. Strip, next door to Ripley’s attractions and across from The SkyWheel the 6,500 square foot flagship offers a unique shopping experience — a candy extravaganza where every kid’s dream is realized –
THE ULTIMATE CANDY ADVENTURE!
An old motel was demolished and the new, timeless flagship store was born.
SALTY SNACKS CANDY & GUM ICE CREAM
Opportunity
COOKIES SNACK/GRANOLA BAKERY SNACKS
CANDY & GUM MAKE UP THE SECOND LARGEST SNACK CATEGORY BY SALES
...BASED ON SOME SWEET
THE U.S. POPULATION AS A WHOLE CONSUMES
MORE THAN 6.5 BILLION
POUNDS OF CANDY EACH YEAR ...ONLY ABOUT HALF OF THAT IS CHOCOLATE...
1
BILLION LBS.
1
BILLION LBS.
1
BILLION LBS.
96% OF ADULTS EAT CANDY
CANDY & GUM GROWTH PER YEAR
+4.1%
STATISTICS
WITH GUMMY BEARS AND A WIDE VARIETY OF OTHER NON-CHOCOLATE CONFECTIONS ACCOUNTING FOR ROUGHLY 3.5 BILLION POUNDS
1
BILLION LBS.
1
BILLION LBS.
1
BILLION LBS.
1
BILLION LBS.
DESIGN CONCEPT
A highly intuitive, “touchable” store environment connects the consumer to the brand...
ADVENTURE!
ULTIMATE CANDY
BRAND POSITION
Elevate the brand through an experience that is as premium, indulgent & luxurious as its surroundings. Become a must see, must visit, most talked about destination for all visitors. Inspire visitors to tell friends they must visit!
ADVENTURE!
ULTIMATE CANDY
DESIGN PROCESS & PLAN The “magic of fantasy� was used to create a setting that gives the customer an unrestrained expectation of surprise and wonder.
STAY AWHILE Working with a meandering path helps delineate each department and draw customers through the entire store.
THE STORE PLAN TAKES MANY FACTORS INTO CONSIDERATION, FROM OPERATIONS, TO TRAFFIC FLOW, TO DETERMINING CUSTOMER SHOPPING PATHS. THE SOLUTION OFFERS METICULOUSLY DESIGNED MEANDERING PATH OPTIONS RESULTING IN PERSONALIZED, DISCOVERY-FILLED CUSTOMER SHOPPING EXPERIENCES. IN ORDER TO KEEP THE CUSTOMERS IN THE STORE LONGER, THE SPACE WAS PLANNED LIKE A WINDING PATHWAY WITH KEY FOCAL AREAS, BULK FIXTURES, AND THE LARGEST CANDY WALL IN AMERICA, FILLED WITH JELLY BEANS AND M&M’S.
Objective: Layout showing the importance of each department.
To design an iconic brand environment that is fun, entertaining, creates a sense of fantasy and delivers an “escape from the ordinary” customer experience.
Method: The store environment is the three
dimensional expression of the “bigger, sweeter, sassier” brand personality. The floor plan was specifically designed to take the customer on a delightful journey of wonder and discovery – the ultimate candy adventure! A strong focal point draws customer attention and anchors the experience.
Outcome: The
store environment connects with consumers on an emotional level. It engages them to shop and play, creating a new sense of surprise and excitement in candy retail.
It’s a Destination:
is a “let’s celebrate” “WOW, LOOK AT THAT!” kind of placeto-be for locals and vacationers alike!
ADVENTURE!
ULTIMATE CANDY
SHOPPING Candy Adventure the Ultimate
—but wait...there’s MORE...
THE ULTIMATE CANDY ADVENTURE IS ADDING A CUPCAKE SHOP-IN-SHOP!
SWEET IMPULSE 10’ X 15’
20’ X 20’
20’ X 20’
DESIGNED AS A SIMPLE KIT OF PARTS THAT FLEXES & FITS
ADVENTURE!
ULTIMATE CANDY
ADVENTURE!
ULTIMATE CANDY
The Future Looks Sweet!
Mall Inline Store Stand Alone Flagship Store Cupcake Shop-In-Shop Sweet Impulse Kiosk
Contact David Oaknin President & CEO ilovesugar.com facebook.com/ilovesugar 843.685.2049