Cornell University—School of Industrial and Labor Relations
Advancing the World of Sports
Plus: NBA: The Art of Rebuilding a Franchise
WAR: A Closer Look at One of Sabermetric’s Most Popular Measures
Winter 2013
NCAA: The Role of Social Media Among College Athletes
MLB: The Valuation of Draft Picks
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ILR Sports Business Society—Winter 2013, Volume V Issue 1
From the Editor: Located in the Cornell University School of Industrial and Labor Relations, the Sports Business Society (ILRSBS) is an undergraduate student organization with the goal of educating the Cornell community about opportunities in the sports industry. In doing so, we are dedicated to involving our members in the sports industry and advancing the world of sports. Our club supports this mission through four main activities: 1. 2. 3. 4.
Events: including guest speakers from across the industry Radio Show: discussing news in the sports world Blog: regularly updated for up-to-the-minute sports business headlines Sports Inc.: Our organizations semiannual magazine
Learn more about the club through our website: http://rso.cornell.edu/ilrsbs/home.html Like us on Facebook or Follow us on Twitter (@ILRSBS)
Alfonse Muglia arm267@cornell.edu
President Editor-in-Chief Layout Editor Associate Editor Associate Editor Treasurer Staff Writer Staff Writer Staff Writer Staff Writer Staff Writer Staff Writer Staff Writer Advisor 2
Robbie Cohen ’13 Alfonse Muglia ’14 Brandon Davis ’14 Gabe Cassillo ’15 Jesse Sherman ’15 Dan Cappetta ’15 Will Candell ’13 Ross Berger ’14 Ross Evans ’14 Reed Longo ’14 Ben Cantor ’15 Max Fogle ’15 Scott Goldberg ’15 Kevin Harris Sports, Inc.
Blogger
YouTube
This publication is not reviewed or approved by, nor does it necessarily express or reflect the policies or opinions of, Cornell University or its designated representatives.
The
Inc.’s INK Volume V, Issue 1: Winter 2013
Also Featuring:
The Rebranding of the ILR Sports Business Society The Evolution of Our Organization
WAR and Standard Deviation in Baseball How Standard Deviation and a Popular Metric Shape Front Office Decisions
4 Reed Longo
10 Gabe Cassillo
Linbow: Feel Good Stories Translate to Wins The Effects of Players Like Tim Tebow and Jeremy Lin 6 Ross Berger
Social Media Censorship Among Collegiate Athletes The Role of Social Media Among College Athletes Today 13 Ross Evans
Using Free Agency to Assess the Valuation of Draft Picks in Major League Baseball The MLB Draft: An Increasingly Important Facet of Franchise Development 8 Will Candell Analyzing Free Agents in Major League Baseball A Measurement to Assess the Returns of the Amateur Draft 17 Max Fogle Relegation: Why American Sports Are Better Off Without It The Role Relegation Plays in English Soccer and Why it Would Never Work in America. 19 Scott Goldberg
The Art of Building (and re-building) an NBA Franchise Get the Most Out of the Draft and Free Agency
Rate the Coach: Who Will I Be Playing For? Analyzing a Recruit’s Knowledge of Potential Mentors 22 Alfonse Muglia
15 Ben Cantor
Winter 2013
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ILR Sports Business Society 2012-2013
The ILR Sports Business Society was strongly represented at the 2011 MIT Sloan Sports Analytics Conference in Boston, a two day event that showcased discussions on some of the most interesting issues facing the industry.
For more information on Sports, Inc. or the ILR Sports Business Society, please contact President Robbie Cohen at rnc48@cornell.edu, Treasurer Dan Cappetta at dpc66@cornell.edu, or Advisor Kevin Harris at kfh4@cornell.edu.
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Sports, Inc.