I&D
SPRING
2009
Innovation ilse
EACH ENTRY INCLUDES: NOTES & REFLECTIONS FROM READINGS, BUGS & WOWS!, AND RANDOM COLLECTED IDEAS & INSIGHTS. This first chapter on The Art of Innovation made me reflect about the fast changes that have affected the world in past few years, namely innovation in technology and design in companies in general. A few years ago innovation was not a priority for many companies, and now it is one of the things they seek the most. I am excited to learn about the innovation process of a firm like IDEO.
The Art of Innovation: Innovation at the Top ¾ ¾ ¾ ¾
Raw Capacity Speed Expertise outside core competencies Innovation
Method to the MADNESS 1. Understand 2. Observe 3. Visualize 4. Evaluate and Refine 5. Implement
Why should business care about creativity? We are all looking for any worthwhile innovation that captures the public’s imagination and strengthens the company’s brand.
WOW! *Phenomen'Eyes Mascara Even makeup companies want to be on the edge of innovation. For me this is a perfect example of how little innovations continue changing our world and are now actively sought by EVERY company! What it is: A revolutionary new mascara designed to grip at lashes starting at the roots. What it does: Givenchy Phenomen'Eyes Mascara perfectly curls and separates lashes. It has a high-tech, patented round sphere at the tip of the precision wand that reaches every lash and adapts to all eye shapes. What else you need to know: The result? A beautifully fanned-out
Embracing Risk to Learn, Grow, and Innovate In this article I learned that you have to face many risks and embrace them to actually make something worthwhile,,,.
BUG… Who thought this was serving the customer??
Remember Edison found hundreds of ways on how to not invent a lightbulb…
People who employ design thinking know that amplifying risk is a way to create more evidence of what works and what doesn’t.
Getting started 1. Cultivate an unreasonable obsession with desirability Insight #1: Designers 2. Become more don’t seek to mitigate risk. comfortable acting on They embrace it, your informed intuition even amplify it. 3. Prototype, prototype, prototype Insight #2: Designers 4. Think big, but start take risks to learn. small(er) 5. Treat money as a Insight # 3: Designers positive constraint embrace risk, but their 6.Make a list of the best process of thinking things that could happen mitigates it. 7. Seek challenges o Empathy Embrace Risk and Reap o Prototyping o Storytelling the Rewards
After giving this article a lot of thought, and reflecting on it I came across the following picture. I think the Simpson’s character Professor John Frink couldn’t have put my thoughts in better words...
Usually, I love the ipod line, and will probably rave about my iphone in a Wow. Sadly, this is not the case. The new ipod shuffle is the tiniest mp3 player Apple has come up with. However, the volume control is in the earphone’s cord. I mean, if you only want to use those headphones I guess it is fine, but what about the people that don’t like them? Or if they stop working? They are now obligated to buy/use the headphones Apple decides! I hope they did not think about that and that it wasn’t just a horrible way of making even more money out of this…
The Interpreter Getting the Altoids in class after having read about the importance of their presentation and just the overall marketing, thought and care that went into designing this household name brand was an amazing experience. Not only did I feel special because of their careful packaging, but I also started thinking about the endless possibilities that the customer has access to thanks to the Altoids but aside from the mints…
The Brand Failures blog explains: In what must be one of the most bizarre brand extensions ever Colgate decided to use its name on a range of food products called Colgate’s Kitchen Entrees. Needless to say, the products did not take off and never left U.S. soil. The idea must have been that consumers would eat their Colgate meal, then brush their teeth with Colgate toothpaste. The trouble was that for most people the name Colgate does not exactly get their taste buds tingling.
BUG
The project that IDEO work in conjunction with a team from P&G. Both learned much from each other, all from design to process. Kotchka recognizes the need for great designers, having even met with HR because of the fast growing number of the hires. Designing is for the customer, to give them the most satisfaction and the best design and most innovative product. Because of this, they observe “extreme users” meaning users from both ends of the spectrum.
Designers "listen with their eyes" RANDOM THING THAT REMINDED ME OF CLASS: Everything seems to be on youtube, from product reviews, to workout videos, to cooking classes to old TV shows. Consumers are creating a new revolution, and some companies have taken notice by creating an account and posting official stuff…
WOW! Sleep Tracker Pro Sleep Monitoring Watch
“Wake up feeling refreshed with the SleepTracker Pro Sleep Monitoring Watch. By tracking your body's natural sleep rhythms and sounding your alarm during optimal almost-awake moments, this watch helps you avoid being jarred from a deep slumber. And the watch also lets you download your sleep data to your computer so you can decide what lifestyle choices help you rest easier.”
WOW!
How Broad Thinking Leads to Big Ideas…
The first three personas are driven by the idea that no matter how successful a company currently is, no one can afford to be complacent. 1. The Anthropologist 2. The Experimenter 3. The Cross-Pollinator
An idea is the ring on which finely-cut diamonds are placed. Ideas unite creative executions and innovative advancements. Ideas cannot be limited to the confines of a silo. They need space to run around and occasionally bump into strangers.
People who appreciate diversity, who are in the know about the wider world, and who understand how things interact are invaluable observers, matchmakers, and pioneers of the intersectional ideas that are vital to success in today’s global society and knowledge economy.
The Learning Personas
Organizing Personas
In essence, it's a surface that comes to life for exploring, learning, sharing, creating, buying and much more. Soon to be available in restaurants, hotels, retail establishments and public entertainment venues, this experience will transform the way people shop, dine, entertain and live.
Inspired, divergent, lateral thinking is the secret factor for organizations and individuals that live and work in the realm of ideas. Generalists hold the key to our increasingly specialized world.
Ilse’s bottom line is… You cannot limit yourself (or others) to think about a certain problem with strictly held boundaries. This takes away from the creative and innovation process. This in turn, affects the end design and quality to the customers.
BUG This is the Knork. We’re all familiar with the Spork… well, the Knork is a fork where the outside edges of the 2 end tines are sharpened to make a knife. This is so you can cut your food with only one hand. Now, call me crazy, but I think putting a knife in your mouth is a bad idea
The next three personas are organizing roles, played by individuals who are savvy about the often counterintuitive process of how organizations move ideas forward. 4. The Hurdler 5. The Collaborator 6. The Director
The Building Personas
The four remaining personas are building roles that apply insights from the learning roles and channel the empowerment from the organizing roles to make innovation happen. 7. The Experience Architect 8. The Set Designer 9. The Caregiver 10. The Storyteller Ilse’s bottom line is… There are many different ways of innovating. Each is rich on new insights and helps with the design process immensely.
Anthropologists Go Native in the Corporate Village In recent years, some of the biggest names in business have recruited highly trained anthropologists to understand their workers and customers better, and to help design products that better reflect emerging cultural trends. These companies are convinced that the tools of ethnographic research -minute observation, subtle interviewing, systematic documentation -- can answer questions about organizations and markets that traditional research tools can't. Ward believes the anthropological approach to change -- at TCB and elsewhere -- reflects a general movement to democratize business. "When the anthropologist enters the picture, change becomes a grassroots movement," she says. "Anthropologists understand that work is not just about process, it's about people. If you lose sight of that, you lose."
VIRTUAL ANTHROPOLOGY As consumers around the world pro-actively post, stream if not lead parts of their lives online, you (or your trend team) can now vicariously 'live' amongst them, at home, at work, out on the streets. For the first time in the history of our still evolving consumer societies, tens of millions of consumers are pro-actively telling and showing each other, and you, what they're feeling and doing in the broadest sense of the word, all in a centralized online arena, in real time. Regardless of whether you're a CEO, a researcher, a planner, an entrepreneur, a designer, an MBA or MFA student, or a fellow member of GENERATION C.
I am glad to see and be part of the customer revolution. Customers are getting the word on the street regarding products. Furthremore, this relate perfectly with the fact that companies are now trying to use ethonography in order to know what the customers want, it is all part of the corporate anthropology.
ETHNOGRAPHY: • Is a tool for better design, informs design by revealing a deep understanding of people, is a research method based on observing people in their natural environment, offers a way to make sense of this complexity, and is a systematic process. • Allows us to discover meaning, understand norms, make communications powerful, be wordly, observe reality, and identify barriers. 1. 2. 3. 4. 5. 6.
Define the problem Find the people Plan an approach Collect data Analyze data and interpret opportunities Share insights
{Great design always connects with people.}
Random thing that reminded me of class: An article titled “What Your Team Can Learn About Innovation from the Simpsons” http://www.cio.com/article/405213/What_Your_Team_Can_Learn_About_Innovation
Video: Innovation through Design Thinking Design is Everywhere It is a way to create the future, experiences that are meaningful. It helps to find new ways to connect with customers. There are two different approaches, the business one denotes viability and the technological one denotes feasibility. It is about looking at people. An idea can go through many prototypes –some may even be very popular with clients, before getting to the final design. Inspire and be inspired while keeping up with what’s going on in the world.
Joe Alterio’s illustration
South Dining Hall Most interesting observations from my field observation
• Different people go at different times in the following order: o o o o
Alone Couples Groups Athletes
• There’s a whole set of unspoken rules o Have a game plan o Don’t stop in the middle to talk to people
Frito Lay Lemonade might seem like a good idea: Eating salty corn chips makes you thirsty, and lemonade can cure that thirst. Unfortunately, when people think Fritos, "thirstquenching" is not an adjective that comes to mind. Therefore, Frito Lay's "logical" brand extension turned out to not be so logical after all.
Wow! The iPhone is an internet‐connected multimedia smartphone designed and marketed by Apple Inc.. Its minimal hardware interface lacks a physical keyboard, so a virtual keyboard is rendered on the multi‐touch screen instead. The iPhone functions as a camera phone (including text messaging and visual voicemail), a portable media player (equivalent to an iPod), and an Internet client (with email, web browsing, and local Wi‐Fi connectivity).
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Random song that made me think about class: Changes by David Bowie If you begin with the user and look at the broader context of their lives, you will suddenly see a whole new set of DESIGN THINKING! the core principles and practices behind all opportunities to be tapped. great design can be more broadly leveraged into general problemsolving and, most importantly, the reframing of opportunities in a strategic sense. Design Principles Pay Off
Turning Design Thinking into Design Doing
1. Life-Saving Packaging 2. Operational Transformation 3. Communications Design Seven Steps to Successful Design-Doing 1. Make a long-term commitment. 2. Build it into your corporate/organizational strategy. 3. Assign a leader, but don’t limit it to a function. 4. Collaborate and internalize it. 5. Inspire, don’t legislate. 6. Feed it and reward it. 7. The future starts today.
Understanding
Prototyping
Business Design Innovation is a process
Rotman Video “Artists mature at a different page” * Prodigies Æ driven by ideas * Late bloomers Æ trial and error
Ilse's POV Ideas to implementation
Doesn't matter if prodigy or late bloomer
WOW! The Wii most interactive home video game console. It has taking the gaming industry to a whole new level. I find it very important that many of its game titles actually involve physical activities.
What’s Wrong With Profit? A new breed of billionaires are out to harness the marketplace as a force for doing good in the underdeveloped world.
Ilse says… from the time when the article was written until now, there has been an upward trend with the philanthropreneurs. I think this might be the future of beneficial innovation.
The approach of these philanthropreneurs reflects the culture of the business that brought them their wealth: information technology, with its ethos that everyone should have access to information. It sounds simple, but the idea of such hybrid philanthropy is upsetting long‐held conventions. These new
philanthropists view the current foundation model, built on the fortunes of earlier industrial titans like Carnegie and Rockefeller, as hidebound and often ineffective. They have an urge to change the world, and argue that in some cases only the speed of capitalism is fast enough.
The Art of Innovation (C3 & 14) THERE ARE NO DUMB QUESTIONS
Companies are keeping a close eye in the action as well as taking to kids, inspiring and being inspired. All of this to achieve a great innovative process. They have also recognized the importance of observation and consequently embracing the crazy user. SEE THE PRODUCTS IN MOTION!
BUG… Dangerous and confusing
Not only is this stove dangerous as the front burner is right in the middle of the back burners, making them hard to access. But the knobs are also confusing. Instead of having the drawing of the stove top as it is in reality, they have the front burner directly infront the back burner. This makes it very confusing to turn the burners on…
LIVE THE FUTURE
Innovate, think, and play with the future, its possibilities and ideas. This ay you will be able to CREATE it.
I think I connected the arrival of my care package with the readings this week. We need to live the future to innovate. However, at the same time we need to have the processes and tools in place to actually be able to i
Another collected insight…. One of my best friends mailed me a care package this week. He knows that drawing is one of my favorite things to do, but he also knows that with school, extracurriculars and work I don’t have time to do it anymore. So he sent me these mini color pencils! They are not only innovative (they come in a small capsule) but they also foster innovation!
Developing a Point of View One of the most challenging creative leaps to make in design work is to move from the concrete world of observations to a concisely stated point of view. One’s point of view is important as it will: • Provide focus. • Allow you to determine relevancy of competing ideas. • Inspire your team. • Empower colleagues to make decisions independently in parallel. • Fuel brainstorms. • Capture the hearts and minds of people you meet. • Save you from the impossible task of developing concepts that are all things to all people. • Be something you revisit and reformulate as you learn by doing.
This Envision LCD monitor pivots from portrait to landscape. However, it has storage cups on the side so when you pivot it, all your stuff in the cup holders falls out, unless you take the time to remove everything from the cup holders every time you switch the monitor orientation.
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Ilse’s thoughts: The compay’s vision and the designer’s point of view should lead towards a same goal. This way all innovation will be in accordance to the overall purpose.
Building Your Company’s Vision In order to create your company’s vision you have to have a Core ideology which consists of a set of well defined core values and core purpose. The company’s vision should stay true to the core values of the organization as well as projecting the future that is wanted. The company’s core purpose is a company’s reason for being.
RANDOM MOVIE THAT REMINDED ME OF CLASS : I watched Back to the Future this weekend, it was amazing to see the drive to innovate and travel to time… Also, I was reading about bad designs earlier and actually the Delorian was considered a bad design, but gained a ‘cult following’ after the movie came out.
WOW! Nokia Morph concept…
Flexible & Changing Design, Self-Cleaning, Advanced Power Sources Sensing The Environment
• Mewly-enabled flexible and transparent materials blend more seamlessly with the way we live • Devices become self-cleaning and self-preserving • Transparent electronics offering an entirely new aesthetic dimension
Emotions, we now know, change the way the human mind solves problems – the emotional system changes how the cognitive system operates. So, if aesthetics would change our emotional state, that would explain the mystery.
Right Brain Rising
WOW!
THREE LEVELS OF PROCESSING: VISCERAL, BEHAVIORAL AND REFLECTIVE GOOGLE MAPS STREET VIEW The three levels do more than simply determine what we find attractive or not, they also affect the very way the brain works. This works in both a bottomup and a top-down manner. The terms “bottom-up” and “topdown” come from the standard way of showing the processing structures of the brain, with the bottom layers associated with interpreting sensory inputs to the body and the top layers associated with higher thought processes,
is a feature of Google Maps and Google Earth that provides for many streets in the world 360° horizontal and 290° vertical panoramic views from a row of positions along the street (one in every 10 or 20 meters, or so), from a height of about two meters. It was launched on May 25, 2007, and has gradually expanded to include more cities, and in these cities more streets, and also some rural areas.
BUG The only problem with this new and sleek coffee creamer design is that it drips!!
1. The left hemisphere controls the right side of the body; the right hemisphere controls the left side of the body. 2. The left hemisphere is sequential; the right hemispehere is simultaneous. 3. The left hemisphere specializes in text; the right hemisphere specializes in context. 4. The left hemisphere analyzes the details; the right hemisphere synthesizes the big picture. Right side thinking is increasing more and more. The R-brain aptitudes such as artsy, empathic, pursuit the descendent, etcetera are those that will help the R-brain become more important in this age and time.
Ilse’s bottom line is… The Ilse’s bottom line is…
Apparently, attractive things are easier to use. This is because they affect the user’s affect and have an emotional impact.
innovation process, is becoming such a serving and crucial part of the product development that now the right side of the brain is in better alignment with it than the left side. Because of this, the book claims that right brain thinking will rise.
The Laws of Simplicity Law 1: Reduce The simplest way to achieve simplicity is through thoughtful reduction. Law 2: Organize Organization makes a system of many appear fewer. Law 3: Time Savings in time feel like simplicity. Law 4: Learn Knowledge makes everything simpler. Law 5: Differences Simplicity and complexity need each other. Law 6: Context What lies in the periphery of simplicity is definitely not peripheral. Law 7: Emotion More emotions are better than less. Law 8: Trust In simplicity we trust. Law 9: Failure Some things can never be made simple. Law 10: The One Simplicity is about subtracting the obvious, and adding the meaningful.
The Beauty of Simplicity In a 2002 poll, the Consumer Electronics Association discovered that 87% of people said ease of use is the most important thing when it comes to new technologies. "Engineers say, 'Do you know how much complexity we've managed to build in here?' But consumers say, 'I don't care. It's just supposed to work!' ". It's often that tension--between the desire to cram in cool new features and the desire to make a product easy to use--that makes delivering on the simplicity promise so hard, particularly in companies where engineers hold sway. However, at the same time, We also want our devices to talk to each other--cell phone to the Web, digital camera to printer. That requires a level of interoperability that would be difficult to attain in a perfect world, but is well nigh impossible in one where incompatibility is a competitive strategy. Because of this, now designers follow consumers at home.
Talks Charles Leadbeater: The rise of the amateur professional Charles Leadbeater weaves a tight argument that innovation isn't just for professionals anymore. Passionate amateurs, using new tools, are creating products and paradigms that companies can't.
ILSE SAYS… According to these reading, simplicity is now one of the keys to innovation. Finally designers and engineers are starting to understand, listen and observe the consumers. They want simple things that function, and even if they want high end and complex capabilities, they want them to work easily and without much effort on their part. They want simple and sleek designs. This is such a true that Charles Leadbeater even says that individuals are now innovating stuff that companies cannot. I think this is because they are more
The Agenda - Total Teamwork In the end, the true test of any new system or tool is its ability to enhance the primary element of the institution that it serves. At Mayo, the primary element is the doctorpatient relationship. New surgical techniques, new equipment, new drugs -- all of these are important. But the Mayo staff has long held that the quality of the doctor-patient interaction determines both the success of treatment and the quality of the "Mayo experience." All aspects of a patient's care flow from that primary relationship, and every system at Mayo is designed to support and nurture it.
When Collections of Creatives Become Creative Collectives: A Field Study of Problem Solving at Work o Creativity in organizations should be now
collective. o Cognition has to be collective during the time of the creative moment. o There should be methods and processes set in place in order to be pulling towards the same goals. o The moments when participants in social interactions make new sense of what they already know comprise a third important aspect of collective creativity that we call reflective reframing.
The Art of Innovation: A Cool Company Needs Hot Groups The myth of the lone genius is not true. In fact companies like ideo need to be formed of ‘hot groups’. In order to truly motivate those people and give them what they need to innovate, they need to have good spaces to work in along with fostering the group mindset in order to succeed in different challenges. Also, of great importance is the passion in the group for what is being done.
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Great chair, but I think there are too much surface contact with the ground, which is a bad design. I just couldn’t imagine what would happen to the timber floor strip after using the chair for a month.
GROOVESHARK! In my opinion, it is way better than Pandora. You actually get to choose specific songs (as opposed of just the artist or genre) and make playlists. It is also last.fm, facebook and twitter compatible. Furthermore, you can buy the songs and they give a cut to the artist and the label!
Design of the new Boeing Dreamliner ”As a designer we should champion empathy”
The design of the Dreamliner centered around empathy and consumer experience. The designers had to fly various times in coach cabin in order to truly set your minds in the consumer experience, and that way create a product that responds to their needs.
BUG…
A Whole New Mind
Current market trends underscore a move away from leftbrain thought towards right-brain thought. This transition is causing the global economy to depart from the information age and enter the “conceptual age,” wherein the emphasis is on creators and empathizers—as seen in the new found emphasis on the Master of Fine Arts (in place of an MBA). Additionally, this move is part of an increase in affluence, technological progress, and globalization. The first of the “six senses” is Design. Design can be broken up into utility and significance. In the increasingly globalized economy, it is essential that companies focus on design in order to differentiate themselves from their competitors. Consequently, design there is a new focus on design and artistry in primary school as well as the business world.
Ilse says… again we see the shift to the right brain thought reflected. Not only in A Whole New Mind, but also in the words of the Boeing designer. Empathy is becoming more and more important.
This is basically just a giant headband clip that attaches to your iphone and goes over your head. The advantage is that you don’t have to synch up or charge up a bluetooth earpiece. The disadvantage is that it’s totally ridiculous looking and it doesn’t look very comfortable. Also, I wonder how would you call people when your phone is attached to your ear! It is also important to point out that the iphone comes with headphones with a MICROPHONE… that’s right, it comes with a HANDSFREE DEVICE….
WOW! I know this game came out years ago. However, it think it was the catalyst of the interactive game. Dance danced revolution has also gotten some kids to exercise when they normally wouldn’t. Actually some people are talking about making it part of teenage weight loss solutions
The Art of Innovation: The Perfect Brainstorm
BUG… Speechless
“The best way to get a good idea is to get a lot of ideas”..—Linus Pauling
Ilse says… These two lists are probably some of the most valuable reading material that helped us with our final project. It helped us brainstorm without shutting each other ideas down and by embracing as many ideas into the brainstorming a possible.
Seven secrets for better brainstorming: 1. Sharpen focus 2. Playful rules 3. Number your ideas 4. Build and jump 5. The space remembers 6. Stretch your mental muscles 7. Get physical
1. 2. 3. 4. 5. 6.
Six ways to kill a brainstormer: The boss gets to speak first Everybody gets a turn Experts only please Do it off‐site No silly stuff Write down everything
A Whole New Mind (C5, 6 & 7) Three more of the “six senses” were story, symphony and empathy. Story relates to the manner of relaying or communicating a particular point in the form of a narrative. Utilizing “story” instead of the standard use of facts improves one’s ability to convey their position, as facts are instantly accessible and of decreasing value. Stories are easy to remember because they more closely follow the means by which people remember. Symphony is the ability to put together disparate pieces of information in a cohesive and clear form. Symphony is the ability to “synthesize” instead of “analyze” or to detect broad overarching patterns—an essential trait in varied and disparate the business world. Lastly, empathy relates to the ability to imagine yourself I someone else’s position and better understand their point of view and feelings. Empathy refers explicitly to feel with someone— to understand their perspective. These three senses are only half of the “six senses,” but understanding story, symphony and empathy allows one to progress towards integrating right brain thinking into their daily business life.
This is how I designed my cover for the sourcebook… My friends and I were actually at Burger King discussing their various marketing campaigns. I thought I would just take a picture because the napkin was gross.
I was completely appalled when I saw this product. Talk about not thinking a design through. Not only were they completely ignoring the final product and its target audience (kids). But they also obviously failed to think that the parents (the ones that actually pay for kids’ products) would rapidly notice this, and would not approve.
The Art of Innovation: Creating Experiences for Fun and Profit & In Serch of the “Wet Nap” Interface Innovation is a very goal-oriented process, and hot groups under tight deadlines tend to focus closely on end results. Designers have to make experiences entertaining in order to accommodate the consumer, not only that but they also need to establish a human connection to this experiences. And if for some reason things go wrong, fix them! You cannot just leave them there expecting no one to notice. Designers have to fight the feature creep, otherwise things are never going to get done. Remember to be as hands on as possible. However, always think simple and execute simple. How to create great products and services: 1. Make a great entrance 2. Make metaphors 3. Think briefcase 4. Color inspires Ilse’s thoughts: 5. Backstage pass 6. One click is better than two Innovation is an art, and the 7. Goof-proof innovator is an artist. 8. First, do no harm However, we need to keep 9. Checklist in mind a few things that will 10. Great extras
Twitter actually is really bad. Most ‘young’ people –aside of celebrities do not use it because it only provides the ‘status’ feature in facebook, so having twitter is redundant. This is the perfect example of media manipulation and non tech savvy people trying to look cool.
allow us to step away from traditional thinking and will allow us to create great services.
The Mind of the Innovator: Taming the Traps of Traditional Thinking
The Seven Sins of Solutions
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#1: Shortcut ting (leaping to solutions) #2: Blindspots #3: Not Invented Here #4: Satisficing #5: DowngradingI #6: Complicating #7: Stifling High performers know that the line between failure and success is very often drawn on the mental field of play. The good news is that turning down the chatterbox brain is something that can be learned.
The world’s lightest1 8" notebook, the 1.4-pound2 VAIO® P Series Lifestyle PC does more than you could imagine–with impeccable style. Email at the airport, IM from the park, or just show it off when you want some attention. Traveling to a new city? Turnby-turn GPS navigation will get you there faster. Best of all, it fits right in your purse or jacket pocket.
WOW! Vaio P-series
James Howard Kunstler's view, public spaces should be inspired centers of civic life and the physical manifestation of the common good. Instead, he argues, what we have in America is a nation of places not worth caring about. “The public realm in America… the physical manifestation of the public life” YOU NEED TO ABLE TO DEFINE SPACE.
THERE IS NOT GOING TO BE A HYDROGEN ECONOMY…
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Iphone Headphones: handsfree device! the iPhone Stereo Headset provides superior comfort, fit, and sound quality. The Stereo Headset also features a high performance microphone - fitted with a windscreen for added clarity - that is positioned inline on the cabling for the right earphone. The microphone capsule also serves as a Send/End button, for answering and ending of iPhone calls, and it even controls basic music playback.
BUG Speaking of public space. Random and bad design, abandoned public transportation station in Vancouver.
Ilse’s bottom line is…
There are places not worth caring about, however we should occupy our time MAKING places that are worth caring about in order to better life quality. LEAVE LOCALLY.
The last two of the “six senses” are play and meaning. As the name would imply, play is the integration of work and play as part of a divergence from “sober seriousness” as the measure of quality or professional ability. Instead, modern businesses are turning towards novel forms of “play” that challenge their employees while also satiating their right brained desires (through laughter parties video games or LEGO building sessions). Another key sense is that of meaning that is part of the “Fourth Great Awakening.” Meaning relates to the purpose or consequences of one’s efforts or job. This can be in the form of an infusion of spirituality in a professional life or an appreciation of the immaterial or abstract implications of a job. At the present time, people have an excess of possessions yet lack a substantial meaning for them. These final two senses—along with the past four—work as the six key components of a right brain based workplace.
Ilse’s bottom line is… The
innovation process, is becoming such a serving and crucial part of the product development that now the right side of the brain is in better alignment with it than the left side. Because of this, the book claims that right brain thinking will rise.
WOW + COLLECTED IDEAS, INSIGHTS + THOUGHTS‌ After my trip to Microsoft I realized that this was a workplace that should be featured in my sourcebook, as some of the readings depict a happy workplace. Furthermore, their environment fosters innovation, creation and design. \ Here are some of the pictures I was able to take at their facilities. It is important to say that they also offer free drinks (including beer and starbucks) to their employees, amongst many other perks. EVEN INNOVATIVE FURNITURE!
Chaos by Design Crazy definitely trumps comfy at Google. You have to keep your wits about you on campus just to avoid smashing into one of Google's 8,000-plus employees. Meetings typically start on the hour, and young Googlers tend to hover outside scarce conference rooms beforehand. They doodle on hallway whiteboards, contributing inside jokes, such as sinister new ways to expand the company's online advertising program.
Happiness and the Art of Innovation The Weird Rules of Creativity Reward Seek out Think of Some.. Find some happy people o Hire… o Take your past successes o o o o
There's no big secret to keeping your company on the cutting edge. Just make sure your employees feel engaged The perfect work assignment for someone who needs to be innovative is one that balances clear, achievable goals with just enough task challenge to ignite the fires of creativity that lie within us all. These are the conditions for flow, and they enable a state of serious play.
This is a nice little kitchen timer unless you want to set a time less than 15 minutes. To do so you must first turn the indicator to a time greater than 15 minutes and then turn it back to the time you actually want! There is no indication of this on the front of the timer. What ends up happening is that you set times less than 15 minutes without first turning the indicator past 15 minutes. Then the timer doesn't go off.
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On Google… co‐founded by Larry Page and Sergey Brin while they were students at Stanford University and the company was first incorporated as a privately held company on September 4, 1998. The initial public offering took place on August 19, 2004, raising US$1.67 billion, implying a value for the entire corporation of US$23 billion. Google has continued its growth through a series of new product developments, acquisitions, and partnerships. Environmentalism, philanthropy and positive employee relations have been important tenets during the growth of Google, the latter resulting in being identified multiple times as Fortune Magazine's #1 Best Place to Work. The unofficial company slogan is "Don't be evil".
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Summary model of innovation & design
observe evaluate discern ideate incubate refine implement
ALL AT THE SAME TIME. DO NOT LIMIT THE PROCESS.
I discovered that at the heart of my innovation, what truly makes me design are the wacky ideas!!!