A round-up of news stories in the aesthetic and anti-ageing medicine industry NEW RESTYLANE SURVEY INSIGHTS REVEAL COMMON MISCONCEPTIONS ABOUT FILLERS

According to a new global survey sponsored by Galderma and Restylane, there are many misconceptions and stereotypes facing the aesthetics industry. The survey found that 40% of respondents would discourage others from using facial injectables, while 34% believe the results of such treatments look fake and unnatural. However, when shown a range of images of people who had undergone filler treatments, 4 out of 5 people could not identify them as having received filler. Restylane patient feedback data also shows that 96% of people who used fillers felt their treatment exceeded expectations, and 95% maintained or enhanced the naturalness of their facial expressions after treatment.

The perceptions surrounding the use of temporary fillers stand in stark contrast to those around the use of permanent beauty treatments such as tattoos, body piercings and dental corrections. Tattoos and body piercings are primarily seen as a positive form of self-expression (30% of respondents agreed for tattoos, and 24% for body piercings). Teeth straightening is viewed by 47% of respondents as a great way to enhance your appearance. Meanwhile, over a third of respondents (35%) believe fillers create unrealistic beauty standards and ideals, while 26% feel they can easily become addictive and 24% say they are an extreme option.

However, Restylane patient feedback data shows that 96% of people who used fillers felt their treatment exceeded expectations, and 95% of patients had maintained or enhanced the naturalness of their facial expressions after treatment.

The prevalence of societal judgements and the impact they have on how people behave are laid bare in the study. Only 11% of respondents said they would be supportive if a friend or family member told them they were considering using fillers. In contrast, according to Restylane patient feedback, 99% of those who have received treatment would recommend Restylane to a friend.

Media leads in debunking misconceptions

The results also reveal that people see the media as more progressive in its views about aesthetic treatments. 27% of respondents said the media portrays injectables as empowering, while just 13% would personally describe them this way. Adult Gen Z7 respondents displayed a more open-minded attitude toward aesthetic procedures and were more likely to see treatments of this nature as empowering (19% in this age group agreed versus 13% overall). They were almost three times more likely to feel positively toward fillers than those over 55 years old, only 7% of whom agreed. Younger consumers also feel that people seeking injectable treatments are inherently more confident.

RENUVION® RECEIVES FDA CLEARANCE FOR USE AFTER LIPOSUCTION

Apyx Medical Corporation, the manufacturer of Renuvion®, announced that it has received 510(k) clearance from the US FDA for the use of its APR Handpiece in procedures for coagulation of soft tissues following liposuction.

‘We are thrilled to announce this newest clearance, making Renuvion the only device cleared to be used after liposuction procedures,’ said Todd Hornsby, Executive Vice President. ‘This is the fourth 510(k) clearance we have received from the FDA in the past 11 months and highlights our commitment to providing evidence-based outcomes and clearances to further demonstrate the safety and efficacy of our Renuvion technology.’

Already cleared by the FDA for the treatment of neck laxity, facial renewal procedures, and the contraction of soft tissue, Renuvion’s latest 510(k) clearance allows physicians to set a new standard for liposuction results when it comes to minimally invasive body contouring. Liposuction removes fat volume, leaving behind empty space that may increase excess or loose skin. Renuvion goes beneath the surface and applies precise energy directly to the source of the loose skin. This energy contracts the collagen fibres and pulls the skin down, closer to the muscle, for a more contoured appearance. By adding Renuvion to these procedures, physicians have another tool to help them obtain optimal liposuction results.

‘Renuvion is a game changer in the field of plastic surgery,’ said board certified plastic surgeon Dr. Matthew J. Nykiel. ‘Using Renuvion after liposuction allows patients, with minimal to moderate skin redundancy, to attain high-definition results that were once only available with skin excision. Renuvion and liposuction is the gold standard for amazing body contouring results.’