LUTRONIC HITS A NEW MILESTONE AS THE FIRST MEDICAL DEVICE COMPANY FROM KOREA WITH OVER 25 YEARS OF INNOVATION

LUTRONIC CORPORATION, THE FIRSTever aesthetic energy-based device company headquartered in Korea, is ringing in its 26th year as it braces for an even brighter future. The company is considered to be among the fastestgrowing firms in the laser industry.

Back to the beginning

Lutronic CEO Haelyung Hwang graduated from Yale University in New Haven, Connecticut, and worked as the Asian regional marketing director for a U.S. laser device company. He discovered that the Korean laser medical device market heavily depended on imports in the 1990s. He returned to Korea to establish a company based on the country’s outstanding electronic and electrical technology.

excellent clinical effects produced by Lutronic‘s medical devices and the global network based on these devices are my most proud achievements,’ Mr. Hwang says.

Secrets to their success

The Company boasts more than 100 engineers and over 500 current and pending patents, and they continue to launch new platforms year after year, even in the midst of a global pandemic.

‘Lutronic has always been a vertically integrated company,’ says James Bartholomeusz, Lutronic’s Chief Technical Officer. ‘Our technology is thoughtfully constructed, making it reliable, and it has an intense focus on unique technological solutions to complex aesthetic issues, he says.

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His brainchild, Lutronic, was founded in 1997. As few places in Korea developed lasers or any kind of medical devices at that time, Mr. Hwang acquired a lot of technology via overseas trips and papers.

Inspired by naysayers who didn’t believe Korea could become a hub for laser medical devices, Mr. Hwang doubled down on research and development, and it worked. Lutronic became the first Korean laser medical device approved by the US FDA in 2000. In 2001, it achieved its first export to Taiwan, leading to Lutronic’s reputation as a leading global brand. ‘The

‘The fastest-growing segment of the industry is skin of colour, and since our entire engineering and clinical staff are skin of colour, we have been at the forefront of designing devices with skin of colour as a primary objective,’ says Mr Bartholomeusz.

‘Lutronic is not slowing down; rather we are just getting going with more than 20 projects in some stage of development. In fact, Lutronic commits over 20% of its total revenue to R&D. Basically, this means that our five-year roadmap is stronger than most of our competitors combined,’ he says.

Hauke Albert Harms, Lutronic’s Senior Vice President

of International Operations, started at Lutronic in 2017 as general manager at the direct subsidiary in Germany in Hamburg. He sums up the Company’s secret sauce, ‘We invest in people and branding, increase our production, scale up our efforts, and find the right partners.’

Their strategy also includes a steadfast promise to provide exceptional service for their practitioners to stand apart.

According to dermatologist and laser surgeon Omar Ibrahimi, MD, Founder of Connecticut Skin Institute, ‘Lutronic stands apart for their dedication to developing innovative technologies and treatment techniques that meet our needs as laser surgeons, as well as the needs of our patients. We can place trust in their premium technology, as well as the way they support our practice, which is a common complaint we hear about many other device companies. The Lutronic team treats our practice like family.’

According to Jeffrey Dover, MD, FRCPC of Skincare Physicians in Massachusetts, ‘What makes Lutronic special is their corporate culture, starting with R&D and extending to marketing, education, sales and service. From their founder and CEO Haelyung Hwang on down, they are committed to delivering a superior experience to practitioners so we can deliver maximal outcomes for our patients. They make excellent products and continue to push the envelope creating new, better and exciting devices. A new offering from Lutronic in the US is the Lutronic Academy Annual User Summit, a three-day event featuring hands-on training with a panel of expert Lutronic users where attendees can share their experiences and learn from each other. It’s a great opportunity to network with peers and take home pearls that can boost their practice.’

Advances through research

Lutronic’s technologies receive high praise from a long list of internationally recognised physicians, researchers, and educators.

The company’s robust investment in research and development has helped to enable them to consistently launch innovative new products based on their customer’s needs. Lutronic possesses a robust portfolio of core technologies, including design technology for laser sources, power supply devices, and control systems. It aims to build customer trust with improved quality and medical services. They pride themselves on the numerous certifications and clinical results their physicians around the world can achieve as among their critical success factors.

Mr. Hwang

Commitment to education

L’ACADÉMIE is a research, education and training facility integral to the Lutronic World Center in South Korea.

According to Dr R. Glen Calderhead, MSc, PhD, DrMedSci FRSM, Executive Managing Director, Medicoscientific Affairs, and Principal of

years 77% 20% 65 countries cases

Dr Victor Gabriel Clatici about the Hollywood Spectra

L’ACADEMIE, ‘We offer comprehensive education on the fundamentals of light, lasers and energy-based medicine for our clinicians and business partners to stay up to date on our newest systems, optimal techniques, and treatment protocols.’

He continues, ‘In addition, we invite visiting faculty from around the world to give special lectures and share their knowledge about treatment strategies in actual clinical practice. It is an invaluable experience to take part in for our customers.’

Their newest hero product

According to Mr Bartholomeusz, ‘Lutronic has used our deep knowledge base and over 30 years of laser technology to build the ultimate dermatological workstation, DermaV. It offers the clinical functionality to address vascular and pigmented issues and incorporates the best aspects of both leading 595 and 532/1064nm technologies have had to offer. For the first time, we have a 532/1064nm solid-state laser that uses an optimised version of the cryogen skin cooling pioneered by UC Irvine.’

He continues, ‘We have been able to produce a laser that is three times more powerful than other 532nm systems with greater efficiency and without compromising safety.

DermaV is a potent and effective rejuvenation platform with speeds that make IPL devices inefficient by comparison. The addition of Lutronic’s proprietary intellitrak® technology features an unprecedented level of consistency and coverage for any colour-based aesthetic application.’

DermaV has been well received by practitioners who appreciate the ability to combine vascular, pigment, and rejuvenation into a single workstation. ‘The DermaV from Lutronic is a very powerful laser,’ says Dr Pablo Boixeda at the Pedro Jaén Group in La Moraleja, Madrid. ‘It is very versatile, so I can use it for treating all types of vascular lesions, skin rejuvenation, pigmented lesions, and multiple other medical and aesthetic indications. The very effective and adjustable skin cooling allows me to treat patients comfortably and deliver the best results.’

Dr Katharina Herberger, head of the laser department of dermatology at UKE Hamburg, has been using DermaV. ‘The DermaV IntelliTrak is especially helpful for larger areas, such as large port-wine stains, in order to avoid treatment gaps or overlaps.’

Lutronic’s Global KOL Network

Dermatologist Christine Dierickx, MD, in Luxembourg, shares her experience. ‘Lutronic stands out because of their emphasis on efficacy and safety in the interest of the patient. This contributes to an enhanced patient experience. From a physician’s point of view, there are no technical issues with this trusted technology, and the devices are ergonomically designed and easily movable, which contributes to ease of use. Finally, the company takes pride in their products and is always forward-thinking with a commitment to invest in R&D.’

A bright future

According to Mr Harms, ‘We are driven by teamwork, trust, and cooperation. The most exciting thing at Lutronic, besides growth, success, and the superior quality of our products, is the people. Our mission is to deliver total confidence to our providers as well as measurable superior outcomes for patients. We pride ourselves to consistently bring innovative and novel technology to the market.’

Lutronic’s agenda for 2023 and beyond is ambitious. ‘We plan to build more marketing activities based on our strengths to achieve continuous growth through new products and services,’ explains Mr Hwang.

Learn More: www.lutronic-europe.com, www.us.aesthetic.lutronic.com/