REDESIGN 2019: 2 Concepts
FOCUS & GOALS Fresh
Fun
Functional
Fresh vibes are prevalent throughout your social media platforms and we have tapped into a few of them to pull inspiration and apply it to your next generation of uniforms. You will see bright fiesta colors and vibrant accents that tie into your So-Cal branding. The jade color accents we are using as “pop” colors add to the fresh appeal that is reminiscent of the ocean giving a cool feeling to the entire collection. To keep things fun and simple we have embraced the “less is more” perspective by recommending icons to be used when possible to help limit over exposure of branding. Your consumers know where they are when they walk into Del Taco which is why we are playing with Icons, textures, contrast trims and innovative embellishments to bring the look to life. No one wants a branding hangover so we are keeping it simple and allowing the story to unfold naturally. Not only are your team members working hard in their uniforms but they also need to feel good in what they are wearing which has a direct impact on the customer experience. Light weight and durable blended fabrics are key here which you will see applied to all categories of apparel, including crew jackets and some of the General Manager Button Down shirts.
- Concept 1: West Coast Casual henley tee with accented logo
Associate
100% polyester
Team Leader
- Concept 1: West Coast Casual raglan color block sleeves
100% polyester
Shift Manager General Manager
cotton/poly chambray update to current
- Concept 1: West Coast Casual baseball collar update with back loop label
#freshasdel
95/5 poly/spandex
Crew Sweatshirt
Jacket
- Concept 1: West Coast Casual crossback contrast straps, stitching, and optional teflon finish
#freshasdel
65/35 poly/cotton contrast binding and loop label
mesh back trucker hat with tonal screen print and interior sweatband
comfort visor with contrast underbrim, accented logo and interior sweatband
- Concept 2: Aztec Textures heather henley polos with custom twill tape placket
color option heather ringer tees
50/50 poly/cotton
100% polyester 50/50 poly/cotton
Associate
Shift Manager 100% polyester
- Concept 2: Aztec Textures heather polos with custom twill tape placket
50/50 poly/cotton
65/35 poly/cotton 100% polyester
Team Leader General Manager
65/35 poly/cotton twill
- Concept 2: Aztec Textures contrast color block panel
95/5 poly/spandex
Crew Sweatshirt
reflective screen prints
Jacket
- Concept 2: Aztec Textures sublimated print pocket, contrast straps, stitching, and optional teflon finish
wipe-off baseball cap with contrast stitching and tonal print
comfort visor with contrast underbrim, accented logo and interior sweatband 65/35 poly/cotton
patch option