REDESIGN 2018
FOCUS & GOALS “Just Like you Like It” “We’ve Stuck To What Got Us Here”
Just like each and every is made to order, our goal is to provide a uniform collection that unifies the classic marketing of the brand. We know your team members work very hard; many times in a very hot environment. We have incorporated durable yet functional performance fabrics and treatments while still keeping the classic look that your customers expect.
Serving it hot and fresh, 24/7, treating our customers right and being proud of everything we do has been instrumental in ’s success. Our designs were created with that classic mentality. We intertwined the synonymous whata-orange color and logo throughout with hints of grey and black and a variety of custom trim options. The concepts presented are simple and classic to the brand while providing comfort and a sense of pride for the team members.
- Inspiration -
Classic - Comfort - Quality
- Custom Trims printed neck taping
main color palette
woven loop tag label
whata-orange smoke grey 3D embroidery
woven side seam label
accent color palette
clean black heather grey vintage white All options available in extended sizing: petite, tall and maternity and female silhouettes
3D rubber zipper pull
- Finishing Options Feature
MOISTURE WICKING
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Description Performance polyester technical fabrics which draw moisture away from the body.
SNAG RESISTANT
A fabric constructed and tested to resist snagging, ripping, and threading when rubbed against a rough surface.
WRINKLE RESISTANT
Textiles that have been treated to resist external stress and hold their shape.
STRETCH FORGIVING
A fabric with the capability of being made longer or wider without tearing or breaking.
STAIN RESISTANT
A finish added to enhance the ability of a fabric to release stains during laundering.
ANTIMICROBIAL RESISTANCE
TEFLON SURFACE TREATMENT
Treatment that kills or inhibits the growth of microorganisms, to minimize odor.
“Nonstick” chemical barrier that deters substances (oil, grease, water, etc.) to not penetrate into fabric.
- Team Member Polo / Mesh Paneling -
branded button option
optional mesh inserts for added breathability: side, under arm and neck panels
optional mesh inserts for added breathability: side panels only
Opt 1: poly/cotton plaited pique Opt 2: 100% performance polyester
- Team Member Polo / Color Blocking -
contrast color block side panels
contrast raglan sleeves and collar grosgrain for a retro feel
Opt 1: poly/cotton plaited pique Opt 2: 100% performance polyester
- Team Member Polo -
grey heather polo and back neck loop label with custom branding
back neck loop label with custom branding
Opt 1: poly/cotton plaited pique Opt 2: 100% performance polyester
- Team Member Polo / Stripes -
tonal stripes with contrast sleeve piping and neck seam woven label
Opt 1: poly/cotton plaited pique Opt 2: 100% performance polyester
- Manager Shirt / Whata-Orange featuring a shoulder thermometer pocket option
women's 3/4 option
optional pocket
shoulder pocket option
camp collar option
Opt 1: cotton/nylon/spandex blend Opt 2: light 65% poly/35% cotton twill
- General Manager Woven featuring a shoulder thermometer pocket option
optional contrast whata-orange pocket and neck taping
camp collar option
tonal mini plaid option
Opt 1: cotton/nylon/spandex blend Opt 2: light 65% poly/35% cotton twill
v-neck tacking option available
100% polyester
- Brand Ambassador -
cotton/poly/linen
60/40 cotton/poly
60/40 cotton/poly
- Lightweight Jacket also available in male silhouette
whata-orange princess seam piping
also available in female silhouette
baseball collar with sleeves
Opt 1: 100% polyester shell, fleece backed Opt 2: poly/spandex lightweight blend
- Lightweight Jacket -
100% polyester
100% polyester
- Heavyweight Jacket -
various heavy weight poly/nylon for colder regions
- Aprons -
contrast whata-orange stitching and hardware
contrast whata-orange straps and binding
65% poly/35% cotton blend with optional teflon surface treatment
- Headwear -
wipe-off baseball cap with contrast grey sandwich bill, embroidery, interior sweatband and mesh back
comfort visor with contrast sandwich bill, transfer logo, woven back label and interior sweatband
ombre mesh back trucker hat with 3D embroidery, whata-orange underbrim and interior sweatband
wipe-off baseball cap with contrast stitching, whataorange metallic transfer, interior sweatband and mesh back