brand guidelines
TABLE OF CONTENTS
contents
TABLE OF
01 02
OUR BRAND
Images Med Spa Mission and Vision LOGO
Primary Logo Application Logo Clear Space Minimum Size Secondary Logo Application Logo Without Credentials
Logo Colors
03 04 05
COLOR PALLETTE/PATTERNS Color Breakdown Pattern usage TYPOGRAPHY Primary Display Subheads and Body Copy PHOTOGRAPHY
General Rules Usage
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LAYOUT EXAMPLES Email Samples Events Branded Materials
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SOCIAL MEDIA
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DESIGN REVIEW Design Checklist Branding Do’s & Don’t’s Questions + Contact
General Rules Staying on Brand
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OUR BRAND
01. OUR BRAND
mission and vision We pride ourselves on the welcoming, approachable environment we offer at Images Med Spa. In addition to our commitment to great results, our trained providers understand that educating our patients on our approach provides the best patient experience.
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02.
logo Areas of Emphasis PRIMARY LOGO APPLICATION LOGO CLEAR SPACE MINIMUM SIZE SECONDARY LOGO APPLICATION LOGO WITHOUT CREDENTIALS LOGO COLORS
02. LOGO
PRIMARY LOGO APPLICATION PRIMARY LOGO - BLACK
This is the preferred logo to be used for Images Med Spa. Depending on the background that is present, the black is the most legible.
PRIMARY LOGO - INVERSE
If the Images Med Spa logo is going to be placed on a dark background where the black or additional colors cannot be seen, the white logo should be used.
CLEAR SPACE AND MINIMUM SIZE CLEAR SPACE - PRIMARY LOGO
This logo must have a clear space surrounding the logo. The “x” should be sized at .125 in.
MINIMUM SIZE LOGO
For web applicaition, a minimun of 108 px is preferred and a minumum use of .375 in height for print.
.375 in
LOGO
SECONDARY LOGO APPLICATION LOGO WITHOUT CREDENTIALS
For design and layout, the logo without the “BY GLAZER DERMATOLOGY” credentials may be used. However, the logo with the credentials included must be used for external materials.
LOGO COLORS
The additional colored logos should be used at your best judgement, depending on the color background, pattern, photography, etc.
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03.
color palette + pattern Areas of Emphasis COLOR BREAKDOWN PATTERN USAGE
03. COLOR PALETTE Below is the Images Med Spa color palette. This is used throughout the design layouts and patterns. These are the only colors that should be used for web and social media as well to stay on brand. Additionally, these colors should be used for any external marketing materials.
IMAGES YELLOW
IMAGES PINK
IMAGES PURPLE
C: 9 M: 12 Y: 41 K: 0 R: 234 G: 218 B:170 HEX: EADAA8
C: 10 M: 25 Y: 21 K: 0 R: 227 G: 193 B:186 HEX: E3C1BA
C: 18 M: 19 Y: 16 K: 0 R: 209 G: 199 B:199 HEX: D1C7C7
IMAGES BRONZE
IMAGES GOLD
IMAGES TAN
C: 24 M: 49 Y: 70 K: 4 R: 190 G: 134 B: 92 HEX: BE865C
C: 24 M: 41 Y: 79 K: 3 R: 194 G: 149 B:81 HEX: C29551
C: 11 M: 15 Y: 19 K: 0 R: 225 G: 211 B:199 HEX: E1D3C7
COLOR PALETTE + PATTERN
03. PATTERNS We use watercolor patterns as a design element. The watercolor represents the products that we use to create smooth, perfect skin. It represents beauty and our brand. The splashes should be used to emphasize design layouts. When people see these patterns, they should assosiate it with Images Med Spa.
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04.
typography Areas of Emphasis PRIMARY DISPLAY SUBHEADS AND BODY COPY
04. TYPOGRAPHY
PRIMARY DISPLAY TYPEFACE OPEN SANS - BOLD
Open Sans bold is the primary display and headline typeface. It should be used for a bold look in combination with the organic typeface, future shock.
ABCDEFGH IJKLMNOPQR STUVWXYZ 0123456789&$%! FUTURE SHOCK
Future Shock is also a primary display and headline typeface. It should be used in combination with Open Sans.
abcdefgh ijklmnopqr stuvwxyz 0123456789&$%! TYPOGRAPHY
TYPE USAGE HEADLINE LAYOUT
OPEN SANS BOLD
e r u t fu shock BODY COPY LAYOUT - OPEN SANS
LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADIPISCING ELIT, SED Magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip. *commodo consequat
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05.
photography Areas of Emphasis GENERAL RULES USAGE
05. PHOTOGRAPHY At Images Med Spa, we strive to use original photography within every design. We have had photoshoots in the past with professional photographers and will have about 2-3 photoshoots each year. We want to show off our beautiful staff, products, events, treatments, and surroundings as much as possible. Below are a few examples of the Images Med Spa photography.
EVENTS
TREATMENTS
INTERIOR
PHOTOGRAPHY
PHOTOSHOOTS
STAFF
PRODUCTS
BEFORE/AFTER
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06.
layout examples Areas of Emphasis EMAIL SAMPLES EVENTS BRANDED MATERIALS
06. LAYOUT EXAMPLES EMAIL SAMPLE
EVENTS
Layouts for big events have a different look in comparison to “traditional” Images layouts because these events have a specific theme. However, we still work to keep the images vibe.
MARCH 21ST FROM 9:00 AM - 9:00 PM 505 SKOKIE BLVD., WILMETTE, IL 60091
food, drinks, raffles, entertainment, and fun! CALL (847) 853-1100 TO RSVP
event specials
ALL SPECIALS VALID
$11 BOTOX/DYSPORT
and pr epay over the phone. ntil yo u use them.
10% OFF SINGLE FILLER BUY ONE FILLER & RECEIVE $200 OFF OF THE SECOND FILLER 10% OFF SINGLE SERVICES
3/18/19-3/23/19
tv graphic
20% OFF PACKAGES BOGO LASER HAIR REMOVAL 20% OFF VAMPIRE SERVICES & PRP (EXCLUDING SMALL AREA) 20% OFF HALO
rafflefus n +
Whoever wears the best tea party hat will win a special gift! Bring a new friend and enter our grand prize raffle to each win a $500 gift card!
If you cannot attend the event, you may call and prepay over the phone. Your services will remain on your account until you use them. WILMETTE.IMAGESMEDSPA.COM @IMAGESMEDSPA
flyer
LAYOUT EXAMPLES
BRANDED MATERIALS
2019 imagesmedspa
TWELVE MONTHS OF OUR BABES & IMAGES MED SPA EVENTS
imagesmedspa We are looking to hire a receptionist at our Wilmette location! Call or email to apply.
IMAGESMEDSPA.COM
grand reopening
JOIN US FOR OUR
happy holiday s GI
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$10
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18 W 1ST STREET, HINSDALE 60521 (630) 655-1221 | INFO@IMAGESMEDSPA.COM
event specials BOTOX $10/UNIT
20% OFF PACKAGES
DYSPORT $10/UNIT
25% OFF PRODUCTS
FILLERS BOGO 1/2 OFF BOGO LASER HAIR REMOVAL
E:
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NOVEMBER 8TH FROM 9:00 AM - 9:00 PM
, 2 0
10% OFF SINGLE SERVICE
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10% OFF SINGLE FILLER
20% OFF VAMPIRE & PRP SERVICES (EXCLUDING SMALL AREA)
CALL (630) 655-1221 TO RSVP & SCHEDULE YOUR APPOINTMENT
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07.
social media Areas of Emphasis SOCIAL MEDIA TIPS + TRICKS SAMPLE POSTS SAMPLE CONTENT CALENDAR WHAT TO INCLUDE BEST TIMES TO POST SOCIAL MEDIA CHECKLIST
07. SOCIAL MEDIA All of the social media posts that are associated with Images Med Spa should reflect our brand and vibe. We have worked so hard to create such a strong tribe - Everyone should work together whether it is in the spa or on their own platform to represent the Images Med Spa brand.
SOCIAL MEDIA TIPS + TRICKS
Create a content calendar and keep up with it daily Mix up your photos - Utilize your the spa, yourself, your peers, products, and most importantly, your work. Try to stay away from snapchat filters - We work in the beauty industry so we want to show off our work. The filters make the photos less believeable. People want to see results. Utilize the Images branding. We are a tribe and work at an entity with such beautiful branding. If you use it for your personal brand, followers will make the connection. Think of why people are looking at your page (to see your work/style, education, treatment videos, etc.) Use hashtags that people will be searching - What would you search if you weren’t in the industry? (i.e. #chicagobotox, #bestchicagomedspa) Don’t post just to post, post content that people want to see and content that drives the business. SOCIAL MEDIA
SAMPLE POSTS
Product Spotlight
Personal Photo
Treatment Photo
Before/After Photo
Treatment Photo/Video
Branded Quote
Interior Photo
Event Photo
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07. SOCIAL MEDIA (CONT...) CONTENT CALENDAR
For the Images Med Spa instagram we use a simple Excel sheet for the content calendar. This is used to keep posts on track, stay organized, and make it easier and less stressful in the long run.
Sample Content Calendar
WHAT TO INCLUDE...
DATE - Include the date of the post to stay on track with your posts POST TIME - Different times on different days receive greater traction (see diagram on next page).
TOPIC - What you are posting (i.e. Treatment photo, Product Shot) IMAGE - Link your image here for easy access. CAPTION - Come up with a caption that is quality for your viewers; Although, sometimes the picture says it all! Don’t stress about it.
HASHTAGS - Use hashtags that relate to your post/the industry STORY - Stories have high engagement and can be quite personable - use these to educate and share information about yourself (personally and professionally)
L A Y O U T E X A M P L E S
BEST TIMES TO POST
SOCIAL MEDIA CHECKLIST
LOGO Images logo or Personal logo (preferred Image branded) COLOR PALLETTE/PATTERNS Use of correct CMYK/RGB colors Use of one of the 2 watercolor patterns for design emphasis TYPOGRAPHY Open Sans bold and Future Shock for headlines Open Sans regular/semi-bold for subheads and body copy PHOTOGRAPHY Before/After, treatment, photo of yourself (personal/at work), spa interior/ essentials, product spotlight, Branded layouts (events, giveaways, quotes, etc.), LAYOUT EXAMPLES Follow design rules for any layouts that represent Images Med Spa CONTENT Post what you think people will want to see - Treatments, education, before/afters, answered questions, YOU!
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08.
design checklist Areas of Emphasis DESIGN CHECKLIST BRANDING DO’S & DON’T’S QUESTIONS + CONTACT
DESIGN CHECKLIST
08. DESIGN CHECKLIST LOGO Logo use with or without credentials Contains correct clear space Meets minimum size requirements Logo color placed on correct background COLOR PALLETTE/PATTERNS Use of correct CMYK/RGB colors Use of one of the 2 watercolor patterns for design emphasis TYPOGRAPHY Open Sans bold and Future Shock for headlines Open Sans regular/semi-bold for subheads and body copy PHOTOGRAPHY Use of original photography LAYOUT EXAMPLES Follow design rules for any layouts that represent Images Med Spa SOCIAL MEDIA General rules Use of Images collaterral (color, typography, pattern)
IF YOU HAVE ANY QUESTIONS ABOUT IMAGES MED SPA DESIGN AND BRANDING, PLEASE CONTACT YOUR DESIGN + MARKETING TEAM:
Brittany Murawski: bmurawski@imagesmedspa.com or Lauren Langfield: llangfield@imagesmedspa.com
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