Posters & Merchandising

from my illustration

This is my own idea for leisure design. After studying in London, I found out people are really fascinated by chinese words, thinking back to my cultural, we are brought up with stories of the Chinese Zodiacs, so I wanted to try to design with it! focus on: cultural celebrations / chinese new year / 12 chinese zodiac ink pen illustration (scan)

The Chinese Zodiac’s story is about the 12 animals in a race. The Jade Emperor wanted to choose the twelve fastest order that completed the race to become the 12 zodiacs.

FUN FACT: my zodiac is it is said they are:

-cunning and clever (I’m probably not haha)

-hard and diligent worker (true, I’m a workaholic)

-very imaginative, never short of ideas (yep! I try my best)

-lack the confidence to promote their ideas (very true!)

The Rat came first place because it pushed the cat into the river. These are the reasons why rats are afraid of cats, (fear cats will revenge) and cats are afraid of water (was pushed into the river) because Asians love plates customers can choose different gifts/merchandise based on their zodiac

The Cat became the 13th in line and didn’t make it into the 12 zodiacs. Poor cat!

My idea is to design a book introducing the stories of the zodiacs that includes their years of birth, personalities, strengths and weakness, so that people who are interested in Asia culture can have a chance to understand our side of horoscopes and zodiac with my illustration!

They’re not a real product, but I think this idea is quite fun!

Another of my leisure design.

I really wanted learn tarot, and in the future, design a set.

I went to a fortune telling exhibition once and was given a random card: I got the star, so I decided to start with it.

1 2 3 find your inner goddess also with night version! the great gatsby book (mock up) from my illustration inspired by New York’s Chrysler building and it’s art deco elevator in the movie, it talks about Gatsby waiting for the light, I suppose means waiting for Daisy.