Implementing Social Media in your organisation Adding Value to your organisation using Social Media (6 hours) • What is social media? • How social media can add value to your organisation • Overview of the essential tools : LinkedIn, Twitter, Facebook ◦ (practical session – 3 hours) • Risks of Social Media for your organisation • Planning for social media in your organisation • Outcome : Attendees will understand the full social media landscape, how it can measurably add value to their organisation, experience using social media tools and start to consider the factors involved in implementing a social media strategy for their organisation. Social Media Risk Management (4 hours) : Enterprise Risk/Compliance Management • What are the risks of social media for your organisation? ◦ What is the risk of using social media for your organisation – or of NOT using social media in this new age. • Protecting your copyright and intellectual property • Managing staff behaviour on social media platforms • Social Media and IT : What are the security risks and how can they be prevented? • Developing a social media policy for your organisation • Developing of a social media implementation plan • Outcome : Attendees will have by the end of the session a social media policy for their organisation and a social media implementation plan. Implementing a Social Media Strategy (4 hours) • Managing your organisation's marketing message and identity • Aligning social media with organisation objectives • Development of a social media strategy for your organisation • Resources required for social media implementation • Who should be in your social media team : Roles and responsibilities for implementing a social media strategy • Measuring Return on Investment and managing objectives • Outcome : By the end of the session attendees will have a social media strategy for their organisation which is mapped to organisational objectives. Attendees will also have a “tool box” of social media monitoring tools to measure ROI of social media.
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