Academy of Urbanism: Masterclass, Measuring Great Places

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MEASURING & ASSESSING PLACES

THE GOOD HIGH STREET Angela Koch of

28 September 2011, Masterclass, Academy of Urbanism


STREETS AS STUDY OBJECT + Like a connected system of blood vessels...from aorta to capillaries + We don’t get to make new streets that often ...we have to make do ... + We can optimise ...


HIGH STREET AS STUDY OBJECT + It’s the heart of the local urban system with often the highest economic,social-cultural and environmental activity + We rarely get to make new high streets...we really have to make do... + We can optimise ...


...High streets are incredible! resourceful & versatile

 


Paved with gold The real value of good street design

Emphasis on design quality as experienced by the pedestrian and possible links between that experience and property prices

Design better streets


Paved with gold The real value of good street design

We collected, counted, mapped, observed measured, clustered and concluded: High street flat price in £ = £129k +0.28*terraced house price in surroundings + £ 13,600 *street design quality score

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Design better streets

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Zone A rent of shops in £/m2 = (-£4600x%Vacant) +0.26*total weekly local expenditure +£5000x core catchment market potential + £25* street design quality score


a

e Capturing the Impacts s a e of Quality of Place Pl Investments

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Baseline Report

April 2008

For One North East

Emphasis on design quality as experienced by the pedestrian and possible links between that experience and a wide range of economic performance measures. Change in economic performance of place over time >>> local, town, regional, national reach of investment


CLARITY ON 3 SIMPLE QUESTIONS: + What do we want/need to measure? + Why are we doing it? + How are we doing it?


WHAT...? ecological performance

The Goodness of a high street from a user’s point of view

socio-cultural performance

economic performance


Pragmatic: + learning how to facilitate a more viable, functional and desirable high street + ...

WHY?...

Political: + rational for funding allocations + more accountability

Tactical: + accessing funding for (high)street performance improvements + Smarter investment ‘more for less’ + Feeding the competitive drive between areas


A great high street is functional,viable and desirable! USER E XPERIE NCE

Public Realm

Private Realm Natural resources

Social-cultural resources

HOW?... Economic resources


A good high street has a lot of different things to offer! (...the three legged table as picture of dependencies...)

USER E XPERIE NCE

partly

Natural resources

Social-cultural resources

Economic resources


“What you measure affects what you do. If we have the wrong metrics, we will strive for the wrong things.� Joseph Stiglitz


A good high street has a lot of different things to offer!

USER E XPERIE NCE

Temporary & regular experiences: Mingling of people Meeting Historic reference Learning Library Street market Arts & Dance & Making Musical events Food/drink +Playing

partly + Pedes trian E for dif nvironment Re view Sy ferent + state stem p u b lic pla d prefe ces rence d ata + user numbers /values + time spent

Social-cultural resources

Water Waste Noise Air

Energy use Biodiversity

Rents Property price Retail offer/mix Service offer Vacant units No jobs/type Income people Spend Turn-over

Natural resources Economic resources


a

Paved with gold The real value of good street design

Capturing the Impacts of Quality of Place Investments Baseline Report

April 2008

For One North East

Design better streets

Measured (only) parts of the factors that constitute user experiences ... albeit important parts we think.


USER E XPERIE NCE partly


USER E XPERIE NCE partly


Fin din g dat tha a t c oun t!


Paved with gold The real value of good street design

Demonstration project results suggested that: Design better streets

High street flat price in £ = £129k +0.28*terraced house price in surroundings + £ 13,600 *street design quality score

Zone A rent of shops in £/m2 = (-£4600x%Vacant) +0.26*total weekly local expenditure +£5000x core catchment market potential + £25* street design quality score

5% increase in property prices per PERS score


A great high street can adapt to changing conditions (‘internal’ and ‘external’)!

USER E XPERIE NCE partly

... a thr ee fle legg xib ed le s tab prin le . gf ..w eed ith ers ... ?

+ Pe dest ri for an Envi ro d + St ifferen nment Revi t pu ated ew b l P + us refere ic pla System ce nc e + ti r numbe e data s r me s pent s

Temporary & regular experiences: Mingling of people Meeting Historic reference Learning Library Street market Arts & Musical events Food/drink +Playing

Water Waste Noise Air

Social-cultural resources

Energy use Biodiversity

Natural resources

Economic resources

Rents Property prices Retail offer/mix Service offer Vacant units No jobs/type People income Spend Turn-over

CC ImaginePlaces 2011


A good high street makes the best of its available resources! A good high street can adapt to changing conditions (‘internal’ and ‘external’)! Optimised by people & design changes

Social-cultural resources

Natural resources

Economic resources


...A

hig hs tre diff et ere per ntl for yo ms cou ver of t r he s e a ... day ad ,a eca sea de, son ac , ent ury ....


High Street A

High Street A

High Street A

High Street A

High Street A

High Street A

High Street A

High Street A

High Street A


Looking for more insights on....

Understanding what shape and dynamic the ‘people-factor‘ may bear for the good high street


High Street Governance processes (shape, quality, dynamic, results)


High Street Governance processes Gr

ou

ps

(shape, quality, dynamic, results)

Res i Ass dents oci ati ons

Town Centre Management

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Street

Am

en

Management

Collaborative processes Co-design processes Co-creation processes

s r e d tra t e Mark ns o i t ia c o s as

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Culture & Arts team

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Faith Groups

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Members Busines of s Associa tion

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Engaging the users in designing the service: http://

www.edenproject.com/whats-it-allabout/places-and-regeneration/ queens-park-neighbourhoodplanning.php


Working together more creatively:


Working together more creatively:


Engaging the traders in creation of new / better offer ...


Engaging the user in creation of new shops and services...


Listening and creating with children...


Measuring ‘Tactical Urbanism’ Activities


Measuring & Assessing on the spot (real life experiments)

Photo credit: Next Generation of new Urbanists (NextGen)


San Francisco:Pavements to Parks Programme - Urban Parklets

See Warren Karlenzig’s blog: Urban Parklets: The New Front Stoop


Photo credit: Next Generation of new Urbanists (NextGen)

Photo credit: Next Generation of new Urbanists (NextGen)

Ability to create pop-up experiences & self-organised initiatives Photo credit: BBC


Build a better Block: Dallas,Tx Photo credit: Next Generation of new Urbanists (NextGen)

Photo credit: Next Generation of new Urbanists (NextGen)

before

after

Build a better Block: Fort Worth, Tx

Photo credit: Next Generation of new Urbanists (NextGen)


Chair bombing

Pavement to Plaza

Photo credit: Next Generation of new Urbanists (NextGen)

Pop-up cafe

Park(ing) Day


Diversifying Use & Space Productivity & Sharing Learnings


Space Productivity & Sharing the learnings About Bromley Caldari Architects partnered with Acumen Capital Partners & Brooklyn Grange LLC to create a 40,000 square foot for-profit urban farm & green roof at 37-18 Northern Blvd. The manufacturing facility formerly operated by Standard Motor Products was the perfect infrastructure to house the largest rooftop farm in the United States.


Tactical Urbanism Activities + + + + + + +

locally negotiated Temporary at first (pop-up) Explorative Inexpensive (great Cost:Benefit ratios) High Impact & Learnings People-centred Co-created


EMERGING ASSESSMENT CONCEPT: THE GOOD HIGH STREET - MEASURING ‘RESILIENCE’ ...p eop le a deg nd ree net of wo fle rks xib sha fee ility i n t ping t der he he s.. s .? prin g


CC ImaginePlaces 2011

EMERGING ASSESSMENT CONCEPT: THE GOOD HIGH STREET - MEASURING ‘RESILIENCE’ USER E XPERIE NCE partly

+ Pe dest ri for an Envi ro d + st ifferen nment Revi t pu ated ew b l + us prefere ic pla System ce nc e + ti r numbe e data s r me s pent s

Temporary & regular experiences: Mingling of people Meeting Historic reference Learning Library Street market Arts & Musical events Food/drink +Playing

Water Waste Noise Air

Social-cultural resources High Street Governance

Energy use Biodiversity

Natural resources

Economic resources

Tactical Urbanism Activities

Rents Property prices Retail offer/mix Service offer Vacant units No jobs/type People income Spend Turn-over


Over to you!


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