Africa E-commerce Market Demand, Trends and Business Opportunities 2023-220===

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Africa E-Commerce Market Research Report:

The latest report by IMARC, titled “Africa E-Commerce Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028” the Africa e-commerce market is expected to grow at a CAGR of 26.5% during . E-commerce is an activity comprising the buying and selling of goods and services electronically over the internet. It also includes booking tickets, online auctions, internet banking, payment gateways, and marketplace services and customer support. As it provides numerous benefits to the seller, including a global reach, higher margins of profit, minimal transaction costs, quick delivery of goods and services, and direct communication between different parties involved, its demand is escalating in Africa.

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Africa E-Commerce Market Trends :

The increasing penetration of the internet, along with the boosting sales of smart devices, represents one of the key factors resulting in the proliferation of e-commerce platforms across Africa. Additionally, with the coronavirus disease (COVID-19) outbreak and the growing adoption of social distancing measures, a significant part of the population in the region is shifting from brick-and-mortar retail outlets towards online stores. These stores offer a hassle-free shopping experience, which is driving the overall market. Apart from this, the introduction of various digital trends in the retail sector to increase product sales is strengthening the growth of the market. Moreover, the rising integration of e-commerce platforms with artificial intelligence (AI), predictive analytics, and cloud computing is bolstering the market growth. Furthermore, the growing number of international companies are expanding in the region and offering a positive outlook to the market.

Looking forward, the market value is projected to reach a strong growth during the forecast period (2023-2028).

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Market Summary:

Breakup by Business Model:

• B2C

• B2B

• C2C

• Others

Breakup by Mode of Payment:

• Payment Cards

• Online Banking

• E-Wallets

• Cash-On-Delivery

• Others

Breakup by Service Type:

• Financial

• Digital Content

• Travel and Leisure

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• E-Tailing

• Others

Breakup by Product Type:

• Groceries

• Clothing and Accessories

• Mobiles and Electronics

• Health and Personal Care

• Others

Breakup by Country:

• South Africa

• Nigeria

• Egypt

• Morocco

• Kenya

• Others

Note: We are updating our reports, If you want latest primary and secondary data (2023-2028) with Cost Module, Business Strategy, Distribution Channel, etc. Click request free sample report.

Competitive Landscape with Key Players:

• Amazon.com Inc.

• Avito Holding AB

• Bidorbuy.com Inc.

• DHL International GmbH

• DealDey Ltd.

• eBay Inc.

• GumTree.com Limited

• Jiji Press Ltd.

• Jumia Technologies AG

• Konga Online Shopping Ltd.

• Naspers Ltd.

• OLX Group View

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