Report DescriptionAbout IMARC Group

The International Market Analysis Research and Consulting Group is a leading adviser on management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, chemicals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

IMARC’s tailored approach combines unfathomable insight into the dynamics of companies and markets with close cooperation at all levels of the client organization. This ensures that our clients achieve unmatchable competitive advantage, build more proficient organizations, and secure lasting results.

Africa E-Commerce Market Research Report:

The latest report by IMARC, titled “ Africa E-Commerce Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-202 8

” the Africa e-commerce market is expected to grow at a CAGR of 26.5% during . E-commerce is an activity comprising the buying and selling of goods and services electronically over the internet. It also includes booking tickets, online auctions, internet banking, payment gateways, and marketplace services and customer support. As it provides numerous benefits to the seller, including a global reach, higher margins of profit, minimal transaction costs, quick delivery of goods and services, and direct communicationbetweendifferentpartiesinvolved,itsdemandisescalatinginAfrica.

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Africa E-Commerce Market Trends :

The increasing penetration of the internet, along with the boosting sales of smart devices, represents one of the key factors resulting in the proliferation of e-commerce platforms across Africa. Additionally, with the coronavirus disease (COVID-19) outbreak and the growing adoption of social distancing measures, a significant part of the population in the region is shifting from brick-and-mortar retail outlets towards online stores. These stores offer a hassle-free shopping experience, which is driving the overall market. Apart from this, the introduction of various digital trends in the retail sector to increase product sales is strengthening the growth of the market. Moreover, the rising integration of e-commerce platforms with artificial intelligence (AI), predictive analytics, and cloud computing is bolstering the market growth. Furthermore, the growing number of international companies are expanding in the region and offering a positive outlook to the market.

Looking forward, the market value is projected to reach a strong growth during the forecast period (2023-2028).