Asia Pacific Digital OOH Advertising Market Share, Size, Growth, Opportunity and Forecast 2022-27

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Asia Pacific Digital OOH Advertising Market Outlook 2022-2027:

According to the latest report by IMARC Group, titled “Asia Pacific Digital OOH Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, the Asia Pacific digital OOH advertising market size reached US$ 6.7 Billion in 2021.

Digital out-of-home (OOH) advertising is a dynamic medium for advertising products or communicating information to the general public, in which promotional media is displayed in public places, such as airports, railway stations, bus shelters, shopping malls, and roadways. Apart from this, it can also be installed indoors, such as medical waiting rooms, retail stores, and movie theaters. The interactive nature of this type of advertising helps advertisers reach and engage with more customers. Currently, digital OOH advertising is gaining traction in the Asia Pacific region due to rapid urbanization and the increasing penetration of advanced technology.

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Asia Pacific Digital OOH Advertising Market Trends:

The market in the Asia Pacific is driven by the rising demand for digital content and information relevant to travelers, which has led to the widespread need for interactive ads through digital advertisements. This can be attributed to the increasing number of commercial spaces and the rising number of individuals spending their time outdoors.

Also, the growing adoption of billboards, virtual screens, projectors, motion graphics, and video content among the key players to target specific demographics is creating a positive market outlook.

Besides this, the advent of internet-based advertising platforms, along with high-speed internet penetration, is creating lucrative growth opportunities for market players. Furthermore, continual product innovations focusing on delivering contextually relevant, real-time content are providing an impetus to the market.

Some of the other factors creating a positive outlook for the market include the proliferation of smart cities, the growing popularity of digital billboards among the masses, rapid digitization, and extensive research and development (R&D) activities conducted by key players.

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On account of the aforementioned factors, the market is anticipated to reach a value of US$ 15.8 Billion by 2027, exhibiting a CAGR of 14.25% during 2022-2027.

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Key Market Segmentation

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Report Description Key Questions Answered in the Report

1. What was the size of the Asia Pacific digital OOH advertising market in 2021?

2. What is the expected growth rate of the Asia Pacific digital OOH advertising market during 20222027?

3. What are the key factors driving the Asia Pacific digital OOH advertising market?

4. What has been the impact of COVID-19 on the Asia Pacific digital OOH advertising market?

5. What is the breakup of the Asia Pacific digital OOH advertising market based on the format type?

6. What is the breakup of the Asia Pacific digital OOH advertising market based on the application?

7. What is the breakup of the Asia Pacific digital OOH advertising market based on the end use industry?

8. What are the key regions in the Asia Pacific digital OOH advertising market?

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