Report Description Report Description and Highlights

Global Automotive Infotainment Market Research Report 2023-2028:

According to the latest report by IMARC Group, titled " Automotive Infotainment Market: Global Industry Trends, Share, Size, Growth, Opportunity and Fo recast 2023-2028

," the global automotive infotainment market size reached US$ 18.1 Billion in 2022.

Automotive infotainment refers to the combination of vehicle systems comprising hardware and software components that deliver entertainment and information to the driver and passengers. These systems employ control elements, such as button panels, voice commands, touch screen displays, and audio/video (A/V) interfaces that aid passengers in safely staying connected on the road.

They are also integrated with several advanced features, including navigational services, vehicle voice control, parking assistance, climate control, two-way communications tools and security services, that assist in improving the overall driving experience and operational efficiency of passenger and commercial vehicles.

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Global Automotive Infotainment Market Trends:

The global market is primarily driven by the increasing demand for smart vehicles with integrated infotainment systems. These automobiles are widely gaining prominence among the masses due to the enhanced in-vehicle experience offered by the use of various entertainment services, including ondemand music and live A/V streaming, among others. This is supported by the improving living standards and the inflating per capita income levels of the majority of the population, which has further contributed to an enhanced preference for premium and luxury vehicles. The shifting preference towards vehicle customization for high-end comfort and convenience is also providing a boost to the market growth.

Furthermore, numerous manufacturers are incorporating voice recognition technology, intuitive touchscreen and advanced graphic user interface with infotainment systems to improve the overall efficiency of the vehicle. This is further creating a positive outlook for the market. Some of the other factors contributing to the market growth include the rising focus on driver safety, the introduction of low-cost infotainment systems in the market and the incorporation of cloud-based services with automotive infotainment systems.