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The latest report by IMARC, titled “ ClickstreamAnalyticsMarket:GlobalIndustryTrends,Share,Size,Growth,OpportunityandForecast 2023-2028
” the global clickstream analytics market size reached US$ 1.4 Billion in 2022.
Clickstream analytics refers to a set of processes involved in collecting, analyzing, and providing visualized results of aggregated data about user activity over the web, including website visits and user behavior. The user data, such as dates, timestamps, information protocol (IP) addresses, user identity, and uniform resource locators (URL), is stored in the semi-structured log files of the website. Clickstream analytics helps uncover customer trends and traffic analysis, understand user behavior, and draw conclusions from different metrics about websites. It is widely employed by various organizations to optimize their websites and applications, make them more user-friendly, and enhance conversion rates, engagement, and typical user experience (UX).
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Expanding consumerization of technology, the exponential growth of e-commerce and online retailing, and the proliferation of smart devices, such as phones, tablets, and laptops, are primarily driving the market growth. Moreover, the increasing digitization of various industry verticals, such as retail, healthcare, banking, financial services and insurance (BFSI), transportation, and logistics, is strengthening the market growth. In addition to this, the rising demand for web analytics solutions by retailers and marketers to improve conversion rates by tracking consumer requirements, analyzing customer interactions with their brands, and personalizing marketing campaigns is creating a positive outlook for the market. In line with this, the escalating product adoption across various large-scale organizations and small and medium-sized enterprises (SMEs) to gain insights and optimize their services is impelling the market growth. Furthermore, innovative technological advancements, such as the integration of cloud computing, artificial intelligence (AI), and the internet of things (IoT), to facilitate multichannel and predictive marketing are providing remunerative growth opportunities for the market. Besides this, such advancements help obtain data from customer relationship management (CRM), enterprise resource planning (ERP), geolocation, and web media and track email and marketing campaigns, which, in turn, is propelling the market expansion. Looking forward, the market value is projected to reach US$ 3.5 Billion by 2028, expanding at a CAGR of 16% during 2023-2028.
Looking forward, the market value is projected to reach a strong growth during the forecast period (2023-2028).
MarketSummary:
BreakupbyComponent:
• Software
• Services
BreakupbyDeploymentMode:
• On-premises
• Cloud-based
BreakupbyApplication:
• Click Path Optimization
• Website/Application Optimization
• Customer Analysis
• Basket Analysis and Personalization
• Traffic Analysis
• Others
BreakupbyIndustryVertical:
• BFSI
• IT and Telecommunications
• Travel and Hospitality
• Retail and E-commerce
• Government
• Media and Entertainment
• Transportation and Logistics
• Others
BreakupbyRegion:
• North America
• United States
• Canada
• Asia-Pacific
• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others
• Europe
• Germany
• France
• United Kingdom
• Italy
• Spain
• Russia
• Others
• Latin America
• Brazil
• Mexico
• Others
• Middle East and Africa
CompetitiveLandscapewithKeyPlayers:
• Adobe Inc
• Connexity (Symphony Technology Group)
• DISQO Inc.
• Google LLC (Alphabet Inc.)
• Hewlett Packard Enterprise Development LP
• International Business Machines Corporation
• Microsoft Corporation
• Oracle Corporation
• SAP SE
• Splunk Inc.
• Talend
ViewFullReportwithTOC&ListofFigure:
https://www.imarcgroup.com/clickstream-analytics-market
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